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Consumer Behaviour: Antismoking Gum - Case Study Example

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The paper "Consumer Behaviour: Antismoking Gum" is an outstanding example of a marketing case study. Marketers are required to change and shape the behaviour of consumers. This can be achieved through careful studying consumer markets, formulating and implementing strategies that are applicable to that targeted market…

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Subject: Marketing
Type: Case Study
Level: Undergraduate
Pages: 6 (1500 words)
Downloads: 0

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