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Brand Identity of Alfred Dunhill Ltd - Case Study Example

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The paper "Brand Identity of Alfred Dunhill Ltd" is a great example of a marketing case study. The dream of Alfred Dunhill became a reality when he envisioned an exotic line up of goods for men by creating a brand that was both rich and complex. Alfred Dunhill was one of the most quintessential English investors who founded the ‘Dunhill’ company more than a hundred years ago after the inheritance of his father’s saddlery business in London…

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Subject: Marketing
Type: Case Study
Level: Undergraduate
Pages: 6 (1500 words)
Downloads: 1

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