Grand Jeans Wear Pty Ltd - Case Study Example

The paper "Grand Jeans Wear Pty Ltd" is a perfect example of a business case study. To be a successful entrepreneur, one must have the exceptional capacity to discover a gap in the market and come up with excellent strategies for meeting the identified gap. The current Australian clothing and fashion industry are faced with numerous challenges including production, fabric, and price limitations. Grand Jeans Wear Pty Ltd is a speculative company that is positioning itself as the best jeans wear provider in the Australian market; the company will achieve this through delivering unique and excellent jeans styles, value, quality and designs that are essential in meeting customer demands. This paper provides an extensive description of Grand Jeans Wear Pty Ltd's business concept. In this regard, the paper discusses the company’s business concept, Credo/Vision statement, and organizational stakeholders. Consequently, value propositions including customer identification, customer needs, and product positioning are also exhaustively discussed. Nevertheless, the paper also discusses how the company will deliver value to its customers; the creation of the business buzz, business value, identification of value chain and/or network of Grand Jeans Wear Pty Ltd will be excellently discussed. Furthermore, the organizational form, cost/benefit analysis, together with how the company will report and communicate value is also given.

• Business Concept

To be a successful entrepreneur, one must have the exceptional capacity to discover a gap in the market and come up with excellent strategies for meeting the identified gap (Baker & Hart 2008). Grand Jeans Wear Pty Ltd is positioning itself as the best jeans wear provider in the Australian market; the company will achieve this through delivering unique and excellent jeans styles, value, quality and designs that are essential in meeting customer demands. Grand Jeans Wear Pty Ltd's main business concept is to bring classic cool jeans products that add a refreshing comfort twist to the preppy fashion genre. A stylish fashion that targets individuals who like casual wear. The Grand Jeans Wear Pty Ltd will use locally available materials in their production processes (Chermack & Bernadette 2007).