Effective Marketing: Creating and Keeping Customers - Case Study Example

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Summary

The paper "Effective Marketing: Creating and Keeping Customers" is a good example of a marketing case study. Kiwi Experience is a celebrated adventure travel network in New Zealand for backpackers and other travelers taking a track tour of the country. It was formed by three partners in December 1988 and started its tour operations in October 1989 (Harper & Mudd 2002)…

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Subject: Marketing
Type: Case Study
Level: Undergraduate
Pages: 8 (2000 words)
Downloads: 0

Extract of sample "Effective Marketing: Creating and Keeping Customers"

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