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Marketing Essays

Result for Subject Marketing:
19702 essays
Occasional Segmentation and Benefit Segmentation Marketing Assignment
10 pages (2816 words) , Download 0 , Assignment
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The paper "Occasional Segmentation and Benefit Segmentation" is a great example of a marketing assignment. Occasional segmentation and benefit segmentation are two concepts applied in market segmentation. Market segmentation is the process of diving markets into segments that have one or more characteristics.
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Pie Face Bakery Cafe Franchise Recruitment and Selection Plan Marketing Case Study
8 pages (2396 words) , Download 0 , Case Study
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The paper "Pie Face Bakery Cafe Franchise Recruitment and Selection Plan" is a good example of a marketing case study. Every business seeks success and any opportunity which comes that can bring success is always taken. This is the same case with Pie Face. The company, in its quest for growth, started franchising in 2009 and the success of the franchises prompts the development of more (Pie Face, 2010).
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How Marketers Can Apply Consumer Behavioural Theories to Reduce Tobacco Use in Australia Marketing Case Study
21 pages (6360 words) , Case Study
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The paper "How Marketers Can Apply Consumer Behavioural Theories to Reduce Tobacco Use in Australia" is a good example of a marketing case study. The government of Australia has in the past embarked on a series of policies and regulations meant to stop the marketing of tobacco products in the country (Ridolfo & Stevenson, 2001, p. 7).
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Consumer Relationship Marketing of Cafe Coffee Day Marketing Case Study
14 pages (3819 words) , Download 0 , Case Study
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The paper "Consumer Relationship Marketing of Cafe Coffee Day " is a perfect example of a marketing case study. Companies with intensifying competition are laying special stress on Customer Relationship Management, Corporate Social Responsibility and Ethics. Organizations are looking forward to including it in the management thinking process and look towards improving their image in the society.
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Marketing Communication - Beer Company Marketing Case Study
16 pages (4345 words) , Download 0 , Case Study
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The paper "Marketing Communication - Beer Company" is an outstanding example of a marketing case study. The importance of integrated marketing communications to business organisations is very significant. Integrating the various marketing communication strategies is the key to successful brand building and product management.
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International Marketing - Delaware North of Australia Parks and Resorts Marketing Case Study
13 pages (3570 words) , Download 0 , Case Study
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The paper "International Marketing - Delaware North of Australia Parks and Resorts " is a great example of a marketing case study. Delaware North of Australia Parks and Resorts is an international leader in hospitality as well as Food Service Company. Its establishment began in 2009 through the successful acquisition of various remarkable resorts in Australia.
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Marketing Strategy for Cadburys Dairy Milk Silk Marketing Case Study
9 pages (2584 words) , Download 0 , Case Study
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The paper "Marketing Strategy for Cadburys Dairy Milk Silk" is a perfect example of a marketing case study. Cadburys has been performing in the international arena and is one of the most sought after chocolate. The company has recently launched a new variant in the name Cadburys Dairy Milk Silk which is rich in chocolate and nuts.
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Factors Causing Decline in Sales of Fresh Produce Category at Coles Supermarkets Marketing Research Proposal
13 pages (3250 words) , Download 0 , Research Proposal
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The paper “Factors Causing Decline in Sales of Fresh Produce Category at Coles Supermarkets“ is a  worthy variant on research proposal on marketing. Customers and other purchasers in the market prefer fresh foods and vegetables compared to canned or tinned foods. However, Cole’s supermarket being one such source of the foodstuff need to take into accounts the customer needs to serve them better.
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Marketing Analysis of Banyan Tree Hotels and Resorts Marketing Case Study
8 pages (2471 words) , Download 0 , Case Study
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The paper "Marketing Analysis of Banyan Tree Hotels and Resorts " is a great example of a marketing case study. Mr. Ho Kwon Ping led Banyan Tree in positioning itself towards providing private and intimate accommodations. Tree Hotels and Resorts has become a leading player in the spa and luxury resort market in Asia.
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Destination Marketing Strategy for Hong Kong Marketing Case Study
9 pages (2362 words) , Download 0 , Case Study
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The paper "Destination Marketing Strategy for Hong Kong" is a good example of a marketing case study. The tourism marketplace is a highly competitive market since tourism plays a fundamental role in promoting social, cultural and economic vibrancy in various countries. Though, tourism plays a fundamental role in economic growth.
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Marketing and Operations Strategy - Nandos Hong Kong Cafe Marketing Case Study
11 pages (3253 words) , Download 0 , Case Study
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The paper "Marketing and Operations Strategy - Nando’s Hong Kong Cafe" is an outstanding example of a marketing case study. The following report will undertake a long term appraisal of the Hong Kong market where a restaurant Nando’s is concerned. The report would outline a division of the market segment.
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Australian Product in the International Market of Saudi Arabia Marketing Case Study
10 pages (3090 words) , Download 0 , Case Study
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The paper "Australian Product in the International Market of Saudi Arabia" is an outstanding example of a marketing case study. The paper will look at introducing honey, an Australian product in the international market of Saudi Arabia. The main role is to ensure that a successful business can be launched in the Saudi Arabian market.
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Forward with Fairness Law and Policy Marketing Coursework
7 pages (2162 words) , Download 0 , Coursework
Free
The paper "Forward with Fairness Law and Policy" is a great example of management coursework. The federal government enacted the ard with Fairness law and policy to introduce changes in the labour laws in Australia. The aim of creating these laws was to establish flexible workplaces and protect the welfare of employees.
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The Impact of External Environment on the Organic Farm Industry in Australia Marketing Case Study
12 pages (3772 words) , Download 0 , Case Study
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The paper "The Impact of External Environment on the Organic Farm Industry in Australia" is an outstanding example of a marketing case study. The aim of this report was to ascertain the impact of the external environment on the organic farm industry in Australia. The external environment is defined as the external forces that influence the industry either directly or indirectly.
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Australian Qantas Airline Marketing Marketing Case Study
6 pages (1904 words) , Download 0 , Case Study
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The paper "Australian Qantas Airline Marketing" is a great example of a marketing case study. Qantas brand associated with the Qantas airline is a widely known air transport brand in Australia and Europe. The brand has maintained its relevance with changing times and revolutions in the aviation industry since the 1920s.
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Influencing Oil and Petrol Consumption - Consumers Behavior Marketing Coursework
8 pages (2039 words) , Download 0 , Coursework
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The paper "Influencing Oil and Petrol Consumption - Consumers’ Behavior " is a good example of marketing coursework.  Corporate social responsibility is becoming a critical part of every organization. The environment offers interactivity space to every organization. They obtain raw materials from the environment and they give back to the environment through the sale of finish products.
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How to Market the Main Beers like Reschs Pilsener, Crown Lager, Mercury Beer to Australia Marketing Case Study
8 pages (2297 words) , Download 0 , Case Study
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The paper "How to Market the Main Beers like Reschs Pilsener, Crown Lager, Mercury Beer to Australia' is a great example of a marketing case study. Asia is one of the most economically developed continents across the world. The continent is made up of diverse cultures, environments and changing political systems. It is large in size and occupies about 8.6% of the surface of the earth.
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Analysis of Marketing Concepts Using S-26 GOLD BABY FORMULA 900g Marketing Case Study
6 pages (1693 words) , Download 0 , Case Study
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The paper "Analysis of Marketing Concepts Using S-26 GOLD BABY FORMULA 900g " is an outstanding example of a marketing case study. S-26 GOLD BABY FORMULA 900g is a product of Wyeth. Wyeth is a worldwide company that carries out research and manufactures pharmaceutical products. It is involved in the development and marketing of pharmaceutical products, vaccines in addition to biotechnological products.
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Holistic Marketing in Organizations Marketing Coursework
10 pages (2933 words) , Download 0 , Coursework
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The paper "Holistic Marketing in Organizations" is a good example of marketing coursework. Holistic Marketing is a general term used to illustrate a strategy, which enables an organization to look into its respective marketing efforts as a 'whole' that in turn helps the general organization to develop a 'holistic marketing' plan.
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The Ineffectiveness of E-Market in Saudi Arabia Marketing Research Proposal
8 pages (2153 words) , Download 0 , Research Proposal
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The paper “The Ineffectiveness of E-Market in Saudi Arabia“ is a  well-turned variant on research proposal on marketing. Saudi Arabia is one of the world’s wealthiest states per capita and, through ownership of a large share of the global oil resources, an economic giant. The economic success of the country is built in part on its comparative advantages and on overcoming its disadvantages.
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University of Western Sydney E-Marketing Plan Marketing Case Study
15 pages (4236 words) , Download 0 , Case Study
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The paper "University of Western Sydney E-Marketing Plan" is an outstanding example of a marketing case study. The survey of the market over the past century or so reveals the fact that there have been experienced a number of changes in the setting up of the market and the various market forces have evolved and changed in accordance to the various needs, demands and requirements of the individual.
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Small Business Marketing - Sun Motel Marketing Case Study
9 pages (2317 words) , Download 0 , Case Study
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The paper "Small Business Marketing - Sun Motel " is an outstanding example of a marketing case study. A mission statement should ideally clearly spell out the organization’s reason for existence. In a nutshell, then a mission statement should then answer questions of: What does the organization do? Why was the organization established? Who are its primary stakeholders?
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Marketing Communication Strategy for an Australian Chocolate Company Marketing Coursework
7 pages (1957 words) , Download 0 , Coursework
Free
The paper "Marketing Communication Strategy for an Australian Chocolate Company " is an outstanding example of marketing coursework. Culture is a critical influencing variable in the marketing of the international business and in its strategic decision-making process. Conversely, culture has a significant impact on marketing communication strategy for an exporting company.
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Port Marketing, Logistics, Performance and Environment in Port Sydney Marketing Case Study
11 pages (3011 words) , Download 0 , Case Study
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The paper 'Port Marketing, Logistics, Performance and Environment in Port Sydney" is a good example of a marketing case study. Intra-port competition is the kind of competition which exists between the providers of the same port services within a port as argued by Wang (171). It can also be defined as a situation in which two or more terminal operators competes for the same market.
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Marketing Strategies for Sagami Rubber Industries Marketing Case Study
10 pages (2929 words) , Download 1 , Case Study
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The paper 'Marketing Strategies for Sagami Rubber Industries " is an outstanding example of a marketing case study. Sagami Rubber Industries was the first company to manufacture coloured and dotted condoms in the world. It is also ranked as the first company to produce a condom that has the ability to adjust to the PH inside a woman’s vagina.
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Cognitive Dissonance, Types of Cognitive Learning Theories Marketing Coursework
6 pages (1701 words) , Download 0 , Coursework
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The paper "Cognitive Dissonance, Types of Cognitive Learning Theories" is a perfect example of marketing coursework. A subculture is a small group of people with different values or behaviours within a superior culture that distinguishes them from the bigger culture, to which they fit into. Some of these subcultures may be seen as negative out of their nature of condemnation to the dominant societal set.
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Cluster Analysis - SPSS Marketing Case Study
15 pages (3933 words) , Download 0 , Case Study
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The paper "Cluster Analysis - SPSS" is a perfect example of a marketing case study. The first thing that should be checked is the appropriateness of conducting a factor analysis. This can be done by making an observation if there is the existence of bivariate correlations. It is appropriate to use factor analysis if there are a lot of medium or large correlations.
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Components of an Effective Road Safety Campaign, Theories of Behaviour Change Marketing Coursework
14 pages (3976 words) , Download 0 , Coursework
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The paper "Components of an Effective Road Safety Campaign, Theories of Behaviour Change" is a perfect example of marketing coursework. The paper looks at the importance of road safety campaigns which are mainly to increase public awareness on proper road use. However, for these campaigns to be effective, they must be enforced through various measures such as police regulations.
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The Hotel Companys Marketing Strategy Marketing Case Study
5 pages (1514 words) , Download 0 , Case Study
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The paper "The Hotel Company’s Marketing Strategy" is a great example of a Marketing Case Study. The Avant-Garde Art exhibition over and over again, endeavors to draw attention to the cultural blend as well as an aesthetic multiplicity that replicates worldwide modern-day art. This has an indication that the people who come to view the arts in addition to the exhibitors. 
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Price Customization, Multi-Dimensional Pricing Marketing Coursework
8 pages (2293 words) , Download 0 , Coursework
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The paper "Price Customization, Multi-Dimensional Pricing " is a perfect example of marketing coursework. The fact that consumers have different perceptions of value and utility on different products and services on offer implies that the amount they are willing to pay for the same product or service varies.
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Australian Emerging Market, Why Big Businesses Need Biodiversity Marketing Case Study
6 pages (1522 words) , Download 0 , Case Study
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The paper "Australian Emerging Market, Why Big Businesses Need Biodiversity" is a great example of a marketing case study. With the recent economic crisis in Europe and America, analysts have predicted Australia as one of the most attractive markets to invest in. Australia has shown remarkable growth and increased opportunities in terms of investments in equities as anticipated by bond traders.
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Strategic Marketing: Pixie Cosmetics Marketing Case Study
7 pages (2161 words) , Download 0 , Case Study
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The paper "Strategic Marketing: Pixie Cosmetics " is an outstanding example of a marketing case study. Pixie Cosmetics is a new entrant to the market with a capitalization of less than $1 million. The company’s product portfolio is categorized into three major product lines – hair care, color and makeup, and skincare – and is marketed under brand name Blush.
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Woolworths and Marketing Theories Marketing Case Study
7 pages (2047 words) , Download 0 , Case Study
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The paper "Woolworths and Marketing Theories" is a good example of a marketing case study. Woolworths limited is one of the two largest chain supermarkets in Australia. It is referred to as “Woolies” in Australia. It was founded in the 1920s (Woolworths, 2010). Its first chain store opened doors in Imperial Arcade in Sydney. The Woolworths limited supermarket also has branches in New Zealand.
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Emerging Market Dynamics in Australia Marketing Annotated Bibliography
6 pages (1738 words) , Download 0 , Annotated Bibliography
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The paper "Emerging Market Dynamics in Australia" is an outstanding example of a marketing annotated bibliography. As per global bond mangers, Pimco, Australia has been cited as a developed country that would provide the most opportunities in global bonds to investors among developed economies. The article also focuses on the difference in outlook towards global bonds for Europe, the US and other emerging countries post the economic crisis.
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Marketing Plan of Locatable Lifebuoy Marketing Case Study
18 pages (4993 words) , Download 0 , Case Study
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The paper "Marketing Plan of Locatable Lifebuoy " is a great example of a marketing case study. When something innovative and new is introduced in the market it’s a marketing plan and the budget has to follow a carefully designed strategy. The segmentation always has to be identified as such products usually need a lot of research.
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Integrated Marketing Communications Plan for McDonalds Marketing Case Study
22 pages (5920 words) , Case Study
Nobody downloaded yet
The paper "Integrated Marketing Communications Plan for McDonald's" is a good example of a marketing case study. The McDonald franchise is the world’s largest fast-food restaurants which run the best food outlets not only in Australia but also in other parts of the world. The franchise runs up to 30,000 joints in 118 countries, two hundred of them being in Australia.
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Differences in Buying of Men and Women When They Go for Shopping Marketing Research Paper
10 pages (2730 words) , Download 0 , Research Paper
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The paper "Differences in Buying of Men and Women When They Go for Shopping" is a perfect example of a marketing research paper. The apparel retailing industry has a life cycle which is very short and the retailer can easily make losses if he fails to move with upcoming trends and fashions. This industry requires the fashion store or retailer to understand what is the new fashion and trend for both male and female.
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Utilization and Consumption of the Australian Youth in the Mobile Market Marketing Case Study
9 pages (2781 words) , Download 0 , Case Study
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The paper "Utilization and Consumption of the Australian Youth in the Mobile Market" is a great example of a marketing case study. The study of the market today reflects that the youth are highly tech-savvy, and this is a phenomenal change from the earlier generations, which were more comfortable communicating using the traditional modes of communication.
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Global Marketing Communications Hyundai's Advertising Campaign with the Soccer World Cup Marketing Case Study
8 pages (2283 words) , Download 0 , Case Study
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The paper "Global Marketing Communications Hyundai's Advertising Campaign with the Soccer World Cup" is an outstanding example of a marketing case study. Integrated Marketing Communications generally is a term in use when describing a holistic approach ideally to marketing communication. Its aim is ensuring consistency of the message as well as the complementary media use.
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Consumer Behaviour Marketing Product and Target Market Marketing Coursework
12 pages (3311 words) , Download 0 , Coursework
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The paper "Consumer Behaviour Marketing Product and Target Market" is a good example of marketing coursework. “On the Move” is a lifestyle magazine published by Populist Publishers and circulated in major urban areas in Australia. The magazine targets the young ambitious woman aged between 17 years and 25 years of age.
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The Concept of Mediatization Marketing Assignment
9 pages (2396 words) , Download 0 , Assignment
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The paper "The Concept of Mediatization " is a good example of a marketing assignment. Ross and Nightingale argue ‘audience research is a vehicle for monitoring the impact of both the mediatization of human senses and the industrialization of the productive capacity of the media’ (2003:13). Using examples, briefly discuss the term mediatization.
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Consumer Behaviour for a Hypothetical Product Marketing Coursework
8 pages (2297 words) , Download 0 , Coursework
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The paper "Consumer Behaviour for a Hypothetical Product" is a perfect example of marketing coursework. Lifestyle magazines are a rich source of information for young women, especially regarding relationships, careers, and fashion. As such Populist Publishers has launched a magazine targeting women aged between 17 and 25 years in Australia with the hope of attending to the information needs presented in this market.
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Analysis of Timberland, Hig, Hallmark Advertisement Marketing Case Study
10 pages (2541 words) , Download 0 , Case Study
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The paper "Analysis of Timberland, Hig, Hallmark Advertisement" is a good example of marketing coursework. The target markets of this advertisement are young children and their parents/guardians/those related to young children. The demographic details consist of people of all ages. Since the target market/consumers of the service provided are young children, they are always accompanied by their guardians.
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Behavior of Customers and Retailers towards Telecom Services Marketing Case Study
9 pages (2259 words) , Download 0 , Case Study
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The paper "Behavior of Customers and Retailers towards Telecom Services" is a great example of a marketing case study. The communication industry is undergoing tremendous change due to advancements in information technology with the major telecommunications companies driving the boom. Instant and minimum time lag marks modern communication.
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Odes of Entry in the International Market, Price Escalation Marketing Assignment
5 pages (1250 words) , Download 0 , Assignment
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The paper "Odes of Entry in the International Market, Price Escalation " is a perfect example of a marketing assignment. International product decisions apply to those products that are produced by a business entity that engages in international marketing. The standards of these products are highly considered so as to ensure that they meet the expected standards across diverse cultures.
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The Marketing Plan of Diet Food Takeaway Marketing Case Study
12 pages (3477 words) , Download 0 , Case Study
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The paper "The Marketing Plan of Diet Food Takeaway " is a perfect example of a marketing case study. A marketing plan is a written plan, which are both a strategic plan and a tactical plan. It clearly draws out the marketing objectives of the firm. It is normally a tool that is very crucial in the running of the businesses of any firm (Allred, Addams, and Chakraborty, 2007).
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Coca-Cola Company Globalization Trend Marketing Case Study
11 pages (3345 words) , Download 0 , Case Study
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The paper "Coca-Cola Company Globalization Trend" is an outstanding example of a marketing case study. The Coca-Cola Company was founded in 1886 and has its headquarters in Atlanta, Georgia, in the United States. It has distribution points in a number of countries in the world and about 74% of its products are sold outside the United States.
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PR Campaign of Brisbane Clem Marketing Case Study
17 pages (4982 words) , Download 0 , Case Study
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The paper "PR Campaign of Brisbane Clem " is a great example of a marketing case study. The $3 billion Clem Jones subway (CLEM7) is actually being conveyed by ASX-listed tributary City Motorway faction on behalf of the Brisbane metropolis Council. It is the largest transportation project ever embarked in Queensland intriguing three years of constructing and connecting more than 12,000 personnel.
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Marketing Plan of Australian College Information Centre Marketing Case Study
17 pages (4597 words) , Download 0 , Case Study
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The paper "Marketing Plan of Australian College Information Centre " is a great example of a marketing case study. Australian College Information Centre (ACIC) was established in 1988 as a world-class education consulting firm which specializes in Australian education. Over the past twenty years, ACIC has successfully helped more than 30,000 international students from over forty countries and regions to study in Australia.
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Ice Tea Lipton Australian Market Marketing Case Study
7 pages (1995 words) , Download 1 , Case Study
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The paper "Ice Tea Lipton Australian Market" is a good example of a marketing case study. The tea industry has definitely grown over the years and it is expected that it will grow even further in the years to come (Mintel 2005). There have even been calls by several marketing analysts who believe that the tea industry is yet to reach its saturation level, at least not in the near future.
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    2151 - 2200 results of 19702 items
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