StudentShare
Our website is a unique platform where students can share their papers in a matter of giving an example of the work to be done. If you find papers matching your topic, you may use them only as an example of work. This is 100% legal. You may not submit downloaded papers as your own, that is cheating. Also you should remember, that this work was alredy submitted once by a student who originally wrote it.
Contact Us
Sign In / Sign Up for FREE
Sign Up for FREE Sign In
Search
✕
Go to advanced search...
✕
Home
Free Samples
Premium Essays
Editing Services
Editing Proofreading Rewriting
Extra Tools
Essay Topic Generator Thesis Generator Citation Generator GPA Calculator Study Guides Donate Paper
Essay Writing Help
About Us
About Us Testimonials FAQ

Marketing Essays

Result for Subject Marketing:
19930 essays
Entrepreneurial Marketing Strategy Marketing Coursework
9 pages (2549 words) , Download 0 , Coursework
Free
 Those products are generally being used in the oil, chemical, and gas industry as indicators of danger. The company is having well designed in house production capacities of their products. The company is an expert in this kind of products and materials. The company’s sales force is technically well equipped to handle their customers in the market.
Preview sample
Key Aspects of Marketing Services Marketing Coursework
12 pages (3295 words) , Download 0 , Coursework
Free
Due to this, the brand image and reliability of the airline organization reduced that declined their position and competitive advantage in global perspectives as compared to many other rival players.  Due to an extreme hike in fuel prices, Air China, one of the reputed flagship airline providers experienced a similar bitter incident of downfall. 
Preview sample
sponsored ads
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
—
Apply my DISCOUNT
Communication Plan for PR Crisis Marketing Coursework
9 pages (2636 words) , Download 0 , Coursework
Free
In a situation that is characterized by a catastrophe of this magnitude, it is always important to be prepared to deal with the issues that arise in terms of public relations. There should be two people who will act as the spokesperson and the backup who should be on call the entire time and be informed enough to deal with the effects that will arise from a disaster.
Preview sample
Visual Analysis of an Advertisement Marketing Coursework
10 pages (2787 words) , Download 0 , Coursework
Free
Moreover, by analyzing the benefits and features, the interested customers might easily become interested in purchasing the products or services as compared to others. In addition, visually display or advertisements of the products or services also helps an organization to increase its customer base that may improve its profitability and brand image.
Preview sample
Global Marketing Strategysunyu Marketing Coursework
9 pages (2633 words) , Download 0 , Coursework
Free
The study recommends that DongFeng must use an adaptive strategy. To this end, they must change their products and services to American standards so they connect to the American system and make a strong market penetration. To this end, the paper will apply important ideas and concepts in the field to a practical issue of significance. 
Preview sample
Marketing Mix and Internationalization Process Theory for Coca-Cola Marketing Coursework
8 pages (2351 words) , Download 0 , Coursework
Free
The marketing mix that has been adopted by the Coca-Cola Company has been highly effective for the company. This can be seen in the way the company’s brand has been successful in the global market. Despite there being competition in the beverage market, they have remained to be the most popular and profitable beverage producers in the world. 
Preview sample
Factors That Determine Consumer Behavior Marketing Coursework
8 pages (2539 words) , Download 0 , Coursework
Free
Fast food businesses can utilize customer loyalty of children to improve their bottom line and enhance the value proposition to their customers. The fast-food business is a very fast-moving sector, which should always remain updated with the latest trends in society. The fast-food business should understand the needs of children and adhere to changing trends prevalent among children.
Preview sample
Internet Mavens and Family Decision Making Marketing Coursework
10 pages (2810 words) , Download 0 , Coursework
Free
Market mavens are considered to be the experts in the market who have a wide range of knowledge about a various range of products available in the market. With the increasing demand and growth in the internet and business looking forward towards taking the internet platform the concept of e-commerce has grown up at a huge rate.
Preview sample
Market Analysis on Online Betting Sector Marketing Coursework
8 pages (2295 words) , Download 0 , Coursework
Free
The paper "Market Analysis on Online Betting Sector" is an engrossing example of coursework on marketing. According to a report by Gambling Commission (2012), the global betting and gaming industry was estimated to be worth $ 417 billion in 2012 with further estimations indicating a significant increase in the future.  Alarmingly, online betting channels accounted for 8 % of the total net value.
Preview sample
Car Manufacturing - Marketing Potential of the US Automobile Manufacturers Marketing Coursework
9 pages (2759 words) , Download 0 , Coursework
Free
The paper "Car Manufacturing - Marketing Potential of the US Automobile Manufacturers" is an engrossing example of coursework on marketing. The paper focuses on the understanding of the manner the Japanese Automobile firms tend to supply or export auto parts to automobile manufacturers in the United States.
Preview sample
How Does Emerging Technologies Supporting Economic, Social Development in Emerging Markets and Sustainability Marketing Coursework
17 pages (4909 words) , Download 0 , Coursework
Free
In a world where competition between businesses operating within the same industries has continued to intensify, managers have concentrated significant resources in terms of finance, human resources, and time to develop strategies that would enable their business organizations edge ahead of their competitors. 
Preview sample
International Businesses Relative to the Global Market Marketing Coursework
15 pages (4344 words) , Download 0 , Coursework
Free
Communication enables people to be in touch with others from any corner of the world while modernization of transportation means someone can easily travel any part of the world. The ultimate outcome is that transacting in any part of the world is no longer a big issue and this is greatly revolutionizing the way business is done. 
Preview sample
Cochlear in the Globalization Marketplace Marketing Coursework
8 pages (2253 words) , Download 0 , Coursework
Free
Unlike many other firms that develop a global scope through the gradual expansion of their products, Cochlear had to become global from the very start because of the very nature of what they made. Essentially, a company like Apple Inc. easily established itself in the United States because there were enough clients to sustain it.
Preview sample
Understanding of the Bradley's View Marketing Coursework
10 pages (3548 words) , Download 0 , Coursework
Free
In this regard, Lee & Trim (2008) argued that companies by adopting appropriate MkIS are able to develop an effective organizational culture. Organizational culture aids in building beliefs and values within a company on the basis of which employees conduct operations in accordance with business goals and objectives along with market requirements. 
Preview sample
Airline Marketing Management Marketing Coursework
12 pages (3324 words) , Download 0 , Coursework
Free
The paper "Airline Marketing Management" is a great example of marketing coursework. In the current world, many inventions and technologies have been essential in influencing modern lifestyles. One of these is the aeroplane, which facilitates national and international travel. The Airplane industry has continued to influence the construction designs of planes and their carrying capacit.
Preview sample
Use of Social Media Marketing Techniques to Build Brand Relationships Marketing Coursework
12 pages (3434 words) , Download 0 , Coursework
Free
The contents are shared across all the social networking sites by instant messages, a news feed, etc. These underline messages are considered to be trusted as it comes from a third-party source that doesn’t have connections with the company or brand. This process of marketing is more associated with earned media than the paid media.
Preview sample
Strategic Management Project Marketing Coursework
14 pages (3708 words) , Download 0 , Coursework
Free
The paper "Strategic Management Project" is an outstanding example of marketing coursework. The business involves producing and selling hand-made beaded jewellery. The jewels to be produced include; necklaces, bracelets, rings, and ankle bracelets. The jewellery will be made from various types of beads such as Swarovski stones, precious stones, and glass.
Preview sample
The Concept of Ethics in Marketing and How It Relates to Members of the UK Food and Beverage Industry Marketing Coursework
10 pages (2835 words) , Download 0 , Coursework
Free
Integrity and honest judgment are a hallmark of all professions and it is now an essential part of the professional ethic of every institution and organization (Ferrell & Fraedrich, 2014). Therefore, it is imperative for honesty and transparency to be an inherent and important part of advertising and marketing. 
Preview sample
Definition of Audio Branding Marketing Coursework
15 pages (4384 words) , Download 0 , Coursework
Free
One of the worlds’ leading marketers McDonald's had developed a campaign that was mainly focussed at children’s “Say hello to our friend, Happy! was a failure. Another biggest failure was the U2 brand that has forced its album to an iPhones and desktops, despite the fact that the customers need it or not” (Hamblin, 2014).
Preview sample
The Relationship between Theory and Practice of Plain Packaging for Cigarettes Marketing Coursework
6 pages (2028 words) , Download 0 , Coursework
Free
The sector has employed partners from the packaging industry who have indicated that this will result in loss of jobs among the packaging and printer suppliers if the generics are allowed. This group also alludes that plain packs may establish a dangerous precedent for certain commodities, for example, those having high volumes of fat or chocolate.
Preview sample
Performance of Several Chocolate Brands in the Market Marketing Coursework
12 pages (3252 words) , Download 0 , Coursework
Free
It has been seen that own price is an important variable in with regards to the sales performance of Cheap thrill. An increase in own price has been seen to bring about a reduction in the volume of sales. This means that caution should be taken when a decision is being taken regarding increasing own price of Cheap thrill. 
Preview sample
The Foundation of Start-up Marketing Marketing Coursework
13 pages (3867 words) , Download 0 , Coursework
Free
There are various reasons why new companies prefer alternative marketing strategies to conventional ones. However, the main reason relates to the need for new businesses to minimize their operational costs on one hand and maximize the outcome of their marketing efforts on the other. In practice, start-ups often have limited resources. 
Preview sample
Depiction of Women of Upper Strata of the Society in the Print Advertisements of Luxury Brands Marketing Coursework
27 pages (7093 words) , Coursework
Nobody downloaded yet
With regards to the personal connotation of the models used in the ads, the celebrity statuses of these women are exploited in this ad and they are made to become subservient to their male counterparts, especially Sofia and Graf. These celebrities should be aware of their star status and should not partake in such ads.
Preview sample
Consumer Behavior - External Factors in Consumer Decision Making Process Marketing Coursework
17 pages (4698 words) , Download 0 , Coursework
Free
The paper "Consumer Behavior - External Factors in Consumer Decision Making Process" is a good example of coursework on marketing. This essay explores the external factors that can influence customer decision making in consumer behavior across all services and products. A fridge or refrigerator is a product regarded as a luxury item in emerging markets but necessary in many developed countries.
Preview sample
New World versus Old World Wine Sales Marketing Coursework
10 pages (2282 words) , Download 0 , Coursework
Free
The first conclusive indication of this trend is the October 2006 International Organisation of Vine and Wine declaration that in 2005, out of the total 80 billion Euro global wine market sales, New World wines had a 25.5% share, as compared to its share of 1.6% in 1985. At the same time, Old World wine's share fell from 75% in 1985 to 62% in 2005.
Preview sample
Strategies and Techniques for Salespersons Marketing Coursework
6 pages (1677 words) , Download 0 , Coursework
Free
Salespersons should view the customer as the very purpose of business. The salespersons’ training, to polish the existing charisma of senior salespersons and to equip newcomers with basic techniques of salesmanship, should involve modern media techniques and the traditional art of strategy development, persuasion, and common senses abilities.
Preview sample
Marketing Applied to Aviation Marketing Coursework
14 pages (3731 words) , Download 0 , Coursework
Free
Many high net worth individuals (HNI) have their own aircraft. Owners include hoteliers, sportsmen, CEOs of mega-companies, Royalty, landed gentry, and so on. Owning and operating corporate jets is a status symbol. The hassles involved in their procurement, operations, and maintenance requires a team dedicated to that aircraft. 
Preview sample
Country Branding in Australia Marketing Coursework
7 pages (1930 words) , Download 0 , Coursework
Free
For other goods, they are dependent on other countries and this has given rise to global integration. In such times it is becoming increasingly important to focus on country branding. It is important to build a brand name of the country like a product so that the country can attract tourists and foreign investment. 
Preview sample
Adding Customer Value to Financial Organisation for Competitive Advantage Marketing Coursework
6 pages (1663 words) , Download 0 , Coursework
Free
Financial institutions are increasingly facing a complex environment that directly relates to the competitive environment in the industry. The current financial crisis has relatively shaken the confidence of many in the viability of financial institutions and as such doing business in such an environment is really a challenging task. 
Preview sample
Marketing Plan for Starbucks Marketing Coursework
10 pages (3142 words) , Download 0 , Coursework
Free
At present, the company has close to 17, 000 stores in 50 countries around the world. Starbuck's mission is “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” The company is obsessed with quality and passionately works to not only benefit the customers but also improve the lives of the people from whom the company sources its coffee beans.
Preview sample
Marketing Communications Programme of Adidas Marketing Coursework
8 pages (2438 words) , Download 0 , Coursework
Free
As Shimp (2008) states, marketing communications is just one element of the marketing mix, under which companies use various communication methods so that they will be able to break through the clutter and reach the targeted customer base, with the aid of interesting and effective persuasive messages. 
Preview sample
Prada Marketing Strategy Marketing Coursework
8 pages (2218 words) , Download 0 , Coursework
Free
One of the key psychological comforts provided by luxury products is the recognition of superiority, high self-esteem, and the prestige associated with the use of such goods. It is because of this reason that the firms have been able to roll out products and services which specifically catered to this aspect of consumer behavior.
Preview sample
Increasing Service Quality at a Nationwide Restaurant Chain Marketing Coursework
8 pages (2541 words) , Download 0 , Coursework
Free
Although the specific elements of the program have been directed at the waiting staff of a nation-wide restaurant, it has wider implications for the good of any organization and can be implemented by using similar measures and those improvised to meet particular customer needs or pointed out deficiencies that need to be addressed.  
Preview sample
Strategic Management and Strategic Marketing Marketing Coursework
7 pages (2078 words) , Download 0 , Coursework
Free
Hence, to achieve these goals, ventures must form strategies. Amongst these strategies, there may be plans regarding which target audience to choose, how to reach this audience, how to attract them, what prices to set for goods and services offered, and how to provide information to the target audience amongst others (Averrett and Swamidass, 1989)
Preview sample
Marketing Plan of Dinner in the Sky Marketing Coursework
16 pages (4738 words) , Download 0 , Coursework
Free
The global business activities open doors to various opportunities that a company can benefit from. By transferring knowledge and gaining perspective a company can strengthen its position as an international firm and increase its competitive advantage all over the globe (Czinkota and Ronkainen, 2007 p 21-23). 
Preview sample
Key Issues of Marketing Grocery Marketing Coursework
7 pages (2052 words) , Download 0 , Coursework
Free
The marketing of products plays a crucial role in the outcomes of the company’s sales. The factors can be classified into three forms under marketing environment, internal environment, macro environment, and microenvironment (Schmidt, 2005). This paper will highlight some of the macro and microenvironment factors that affect the marketing of groceries.
Preview sample
Importance for Organizations to Find out the Needs and Wants of its Customers Marketing Coursework
6 pages (1922 words) , Download 0 , Coursework
Free
For example in our case, the two research methods can be used in two different companies like the airport and airline industries. Here, both qualitative and quantitative research methods can be applied to gain information on whether it is important for organizations to seek out customer’s needs and wants about a particular service in the market. 
Preview sample
Use of Social Media in Small Businesses Marketing Coursework
7 pages (1988 words) , Download 0 , Coursework
Free
In Social Media Marketing for small businesses, it is important to establish connections with those people who visit and contribute often. To do so, conversations must be maintained for a certain period of time. Conversations must occur in real-time with real people. Customers do not merely wish to be offered products and services.
Preview sample
Geely Emgrand EC7 Marketing Strategy Marketing Coursework
9 pages (2594 words) , Download 0 , Coursework
Free
In a developing economy, the automobile industry accounts for a large and significant economic sector. The industry accounts for an annual increase of 2.5 percent in car ownership. The auto industry currently exceeds the production of cars in comparison to its demand. The global overcapacity of the automobile sector has risen to about 20 million units.
Preview sample
Features of International Marketing Marketing Coursework
8 pages (2405 words) , Download 0 , Coursework
Free
Across the globe, the key trends which have ignited international marketing are an open world economy, the expansion of the Internet access worldwide for enhancement of the interconnection and interdependency of the economies of various countries, and the globalization of customers’ tastes (Baack, Harris & Baack, 2013).
Preview sample
Marketing Plan of Meg Youth Sports Academy Marketing Coursework
8 pages (2255 words) , Download 0 , Coursework
Free
The academy seeks to improve this position by making the programs affordable and readily available to many people within the community. The academy possesses a good share of the market approximated at about 40%. This figure remains based on the estimated number of school-going youngsters participating in similar programs within the area. 
Preview sample
Comparing Thorntons-co-uk and Ocado-co-uk Marketing Coursework
9 pages (2836 words) , Download 0 , Coursework
Free
Ocado.co.uk, the online supermarket, has a very sophisticated website. A flash presentation provides a visual image of its product line, ranging from foods to clothing and accessories, clearly illustrates what consumers can expect from the website. Thornton’s, the only digital retailer with a bricks-and-mortar presence, actively wants consumers to visit and find their traditional stores across the UK.
Preview sample
Services Marketing Issues Marketing Coursework
8 pages (2299 words) , Download 0 , Coursework
Free
So in this regard, it can be considered that the marketing of services brings with it its own set of challenges for the marketing manager of any organization. A product is considered to be tangible because it can be touched and felt by consumers. Whereas services tend to be intangible and it has to be consumed at the point of its purchase.
Preview sample
Direct Marketing vs Digital Marketing Marketing Coursework
9 pages (2733 words) , Download 0 , Coursework
Free
Direct marketing employs a variety of media and forms, i.e. direct mail, mobile, television, internet, newspapers, radio, hand-held devices, magazines, and catalogs. The industry has undergone quick expansion for the past few years because of computers, new consumers’ lifestyles, credit cards, new technologies in printing, and in-store retailing.
Preview sample
Organizational Structures of Marketing Marketing Coursework
6 pages (1815 words) , Download 0 , Coursework
Free
The hierarchical structure of organizations is of great importance due to various reasons. For instance, it is through a proper hierarchy instituted in an organization that individuals perform following their managers’ expectations. Secondly, there is an improved level of profit-making because of enhanced performance.
Preview sample
The Concept and Role of the Supply Chain for Business-to-Business Marketing Marketing Coursework
11 pages (3409 words) , Download 0 , Coursework
Free
The process of supply chain management is considered the backbone of modern business organizations. The success of companies or any business is dependent on various aspects wherein the supply chain can be considered as one of the prime elements. The supply chain is often regarded as the process of integrating companies and their operations together.
Preview sample
Product Liability and Legal Issues Marketing Coursework
12 pages (3262 words) , Download 0 , Coursework
Free
Product liability basically means holding a seller or a manufacturer liable for making a defective product available into the hands of a consumer. The responsibility for a product that is defective and causes injury lies with all those who sell the product and are in the chain of distribution. There is no particular federal law dealing with product liability.
Preview sample
The Effect of Culture on International Marketing Marketing Coursework
16 pages (4411 words) , Download 0 , Coursework
Free
Trends in consumer behavior present a very important factor that affects advertising in many organizations in terms of the method used and how the advertising strategy is executed especially considering the competitive international business. The consumer is central in informing strategy and therefore any marketing plan or idea must understand the needs of consumers.
Preview sample
Marketing Communications Marketing Coursework
7 pages (2033 words) , Download 0 , Coursework
Free
Depending on the target audience and the campaign approaches intended by the campaign planners. It determines the efficiency of the process and the overall success of the campaign that determines how the targeted market will receive the product. Different theoretical factors affect the budgeting process in campaign communication as will be determined in this section.
Preview sample
Building a Customer Loyalty Scheme via The Three Commitment Components Model Marketing Coursework
9 pages (2790 words) , Download 0 , Coursework
Free
The study concentrates upon analyzing the level of customer loyalty existing at Thai Square restaurants in London. In the case of the restaurant business, customer loyalty generally comes from the quality of food and beverages served; the level of hospitality and comfort that customers experience; and the ambiance of the restaurant. 
Preview sample
    2151 - 2200 results of 19930 items
    We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
    ✕
    Contact Us