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Marketing Essays

Result for Subject Marketing:
19895 essays
Use of Social Media in Small Businesses Marketing Coursework
7 pages (1988 words) , Download 0 , Coursework
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In Social Media Marketing for small businesses, it is important to establish connections with those people who visit and contribute often. To do so, conversations must be maintained for a certain period of time. Conversations must occur in real-time with real people. Customers do not merely wish to be offered products and services.
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Geely Emgrand EC7 Marketing Strategy Marketing Coursework
9 pages (2594 words) , Download 0 , Coursework
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In a developing economy, the automobile industry accounts for a large and significant economic sector. The industry accounts for an annual increase of 2.5 percent in car ownership. The auto industry currently exceeds the production of cars in comparison to its demand. The global overcapacity of the automobile sector has risen to about 20 million units.
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Features of International Marketing Marketing Coursework
8 pages (2405 words) , Download 0 , Coursework
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Across the globe, the key trends which have ignited international marketing are an open world economy, the expansion of the Internet access worldwide for enhancement of the interconnection and interdependency of the economies of various countries, and the globalization of customers’ tastes (Baack, Harris & Baack, 2013).
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Marketing Plan of Meg Youth Sports Academy Marketing Coursework
8 pages (2255 words) , Download 0 , Coursework
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The academy seeks to improve this position by making the programs affordable and readily available to many people within the community. The academy possesses a good share of the market approximated at about 40%. This figure remains based on the estimated number of school-going youngsters participating in similar programs within the area. 
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Comparing Thorntons-co-uk and Ocado-co-uk Marketing Coursework
9 pages (2836 words) , Download 0 , Coursework
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Ocado.co.uk, the online supermarket, has a very sophisticated website. A flash presentation provides a visual image of its product line, ranging from foods to clothing and accessories, clearly illustrates what consumers can expect from the website. Thornton’s, the only digital retailer with a bricks-and-mortar presence, actively wants consumers to visit and find their traditional stores across the UK.
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Services Marketing Issues Marketing Coursework
8 pages (2299 words) , Download 0 , Coursework
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So in this regard, it can be considered that the marketing of services brings with it its own set of challenges for the marketing manager of any organization. A product is considered to be tangible because it can be touched and felt by consumers. Whereas services tend to be intangible and it has to be consumed at the point of its purchase.
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Direct Marketing vs Digital Marketing Marketing Coursework
9 pages (2733 words) , Download 0 , Coursework
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Direct marketing employs a variety of media and forms, i.e. direct mail, mobile, television, internet, newspapers, radio, hand-held devices, magazines, and catalogs. The industry has undergone quick expansion for the past few years because of computers, new consumers’ lifestyles, credit cards, new technologies in printing, and in-store retailing.
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Organizational Structures of Marketing Marketing Coursework
6 pages (1815 words) , Download 0 , Coursework
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The hierarchical structure of organizations is of great importance due to various reasons. For instance, it is through a proper hierarchy instituted in an organization that individuals perform following their managers’ expectations. Secondly, there is an improved level of profit-making because of enhanced performance.
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The Concept and Role of the Supply Chain for Business-to-Business Marketing Marketing Coursework
11 pages (3409 words) , Download 0 , Coursework
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The process of supply chain management is considered the backbone of modern business organizations. The success of companies or any business is dependent on various aspects wherein the supply chain can be considered as one of the prime elements. The supply chain is often regarded as the process of integrating companies and their operations together.
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Product Liability and Legal Issues Marketing Coursework
12 pages (3262 words) , Download 0 , Coursework
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Product liability basically means holding a seller or a manufacturer liable for making a defective product available into the hands of a consumer. The responsibility for a product that is defective and causes injury lies with all those who sell the product and are in the chain of distribution. There is no particular federal law dealing with product liability.
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The Effect of Culture on International Marketing Marketing Coursework
16 pages (4411 words) , Download 0 , Coursework
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Trends in consumer behavior present a very important factor that affects advertising in many organizations in terms of the method used and how the advertising strategy is executed especially considering the competitive international business. The consumer is central in informing strategy and therefore any marketing plan or idea must understand the needs of consumers.
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Marketing Communications Marketing Coursework
7 pages (2033 words) , Download 0 , Coursework
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Depending on the target audience and the campaign approaches intended by the campaign planners. It determines the efficiency of the process and the overall success of the campaign that determines how the targeted market will receive the product. Different theoretical factors affect the budgeting process in campaign communication as will be determined in this section.
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Building a Customer Loyalty Scheme via The Three Commitment Components Model Marketing Coursework
9 pages (2790 words) , Download 0 , Coursework
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The study concentrates upon analyzing the level of customer loyalty existing at Thai Square restaurants in London. In the case of the restaurant business, customer loyalty generally comes from the quality of food and beverages served; the level of hospitality and comfort that customers experience; and the ambiance of the restaurant. 
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Contemporary Issues in Marketing and Management Marketing Coursework
9 pages (2480 words) , Download 0 , Coursework
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The industries have also started inventing some new technology which is more advanced from the earlier days. The industries are involved in influencing customers with better products. The taste and preference of children are more sophisticated nowadays. The sale of the industries is growing rapidly in recent years.
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Influence of Brands and Prices on Consumers' Purchase Decisions Marketing Coursework
11 pages (3065 words) , Download 0 , Coursework
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The use of brand names has a significant effect on the perceived quality and value of a product, as well as the willingness to purchase the product in comparison to not using the brand name. This study has indicated that brand name effects and price have a positive correlation effect on consumer’s quality perceptions and their purchasing decisions.
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Effect of Fashion Blogs on Young Womens Buying Behaviour When Purchasing Fashion Items Marketing Coursework
11 pages (3260 words) , Download 0 , Coursework
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Influential bloggers have captured vital positions in the fashion industry. For instance, editor of American Vogue, Anna Wintour, has been sharing front-row seats with bloggers in the fashion weeks of Paris and Milan. Similar trends have also been observed in the case of Suzy Menkes, fashion editor of International Herald Tribune.
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Technological and Scientific Developments have been Adopted and Used by Marketers Marketing Coursework
15 pages (4042 words) , Download 0 , Coursework
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3D printers could bring huge progress in medical areas. They could improve the quality of treatment of procedures and provide better customer experience for patients. If medical technology could be advanced, the patient could receive better quality healthcare. Patients could experience greater customer experience when they go to the hospital. 
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Marketing Products and Services in a Dynamic Environment Marketing Coursework
11 pages (2845 words) , Download 0 , Coursework
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Since the business environment is always shifting and customer inclinations keep surfacing, marketers are obligatory to become accustomed fast. Decades ago marketing of goods and services was not as competitive as it is today. The methods of advertisement that were used back then are not the same ones as the ones being used today.
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Competitive Positioning and Competitive Advantages Marketing Coursework
13 pages (3804 words) , Download 1 , Coursework
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Strategic models combined with the most innovative technological path will lead a company to achieve a more sustainable position in the competitive economy and facilitate it to run its long term business operations through continuous alteration and progression of competitive positioning and advantages, according to the industry needs.
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Psychological Need to Create and Maintain Self-Concept Marketing Coursework
10 pages (4123 words) , Download 0 , Coursework
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Christmas is a term that gets known by any individuals that have been in the Christmas-celebrating society in the month of December. From the Christianity roots, the festival takes place annually on 25th December, commemorating Jesus Christ's birth. This report examines how the consumer choice of non-believers reflects, and gets used to develop and maintain, both social and personal self-concept.
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Social Media Marketing Campaign Strategy for UCR Marketing Coursework
10 pages (2628 words) , Download 0 , Coursework
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UCR is a men’s basketball team based in Riverside, California. The Flyballers is looking forward to having opportunities to expand the team’s fan base on the UCR campus and their local community. The Flyballers is going to promote UCR Men’s basketball team by using the social media site such as Facebook, Instagram, Twitter, and YouTube.
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Consumer Purchasing Behavior Marketing Coursework
11 pages (2974 words) , Download 2 , Coursework
Free
Another motivating factor that influences purchases is the cultural norms of the society. Consumers will consume a product that tends to favor their cultural system and thus will affect their purchasing power. For instance, the modern world has become digital, and everyone acquires a Smartphone to be able to fit in the society. 
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Planning in Effective Advertising Campaign Marketing Coursework
12 pages (3317 words) , Download 0 , Coursework
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Advertising is viewed differently in various countries. For instance, in developing countries, it is viewed as wasteful. In communist nations, it is perceived as inconsistent with political goals. Some advertising activities are deceptive and misleading but nevertheless, it gives the audience the critical details to make the best decision.
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Specific Habit Shapes Consumer Behaviour Marketing Coursework
13 pages (3825 words) , Download 0 , Coursework
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The traditional consumer behaviour theories have predicted few models for business. The traditional theories here would suggest the models of consumer behaviour in the pre-IT boom days. Today the purchase behaviour has changed where the consumer brings in a lot of information in their purchase behaviour.
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Consumer Likeness on Advertising Success Marketing Coursework
9 pages (2858 words) , Download 0 , Coursework
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Consumer preference is one of those key factors imposing strong influences on the success of the business. Relating this notion with the trends observed in the restaurant industries of the UK, it has been observed to undergo significant developments for the past few decades and is considered one of the most profitable business sectors of the country.
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Internet Marketing Marketing Coursework
14 pages (4174 words) , Download 0 , Coursework
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It is considered as the most effective tool for the promotion and selling of goods and services through internet media with the digitalised format. It has significantly supported corporate organizations to enlarge their profit and enrich customer satisfaction and customer relationships.
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Multi-Level Marketing Induced Business Processes Marketing Coursework
10 pages (2668 words) , Download 0 , Coursework
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The paper "Multi-Level Marketing Induced Business Processes" is an engrossing example of coursework on marketing. Multi-level marketing (MLM) is a marketing strategy based on the hierarchy of multiple levels of compensation and a down line of distributors. The sales personnel are compensated by the sales generated by others recruited by them down the hierarchy as well as the sales they generate.
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Principles of the General Agreement on Tariffs and Trade Marketing Coursework
12 pages (3461 words) , Download 0 , Coursework
Free
The paper "Principles of the General Agreement on Tariffs and Trade " is an outstanding example of marketing coursework. Before the First World War, international trade thrived and international monetary relations were very healthy. After 1860 trade relationships were governed by a network of bilateral treaties that were based on the most favored nation principles (MFN).
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Consumer Behaviour in Decision-Making Process Marketing Coursework
14 pages (3833 words) , Download 0 , Coursework
Free
The paper "Consumer Behaviour in Decision-Making Process" is an exceptional example of coursework on marketing. Just one question, how do consumers make decisions, has been at the core of marketing debate for more than 70 years now. All these decades, while marketers have been manipulating several principles of marketing, so have been consumers to who they try to reach out.
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Complexity and Network Thinking Marketing Coursework
12 pages (3775 words) , Download 0 , Coursework
Free
The paper "Complexity and Network Thinking" is a great example of marketing coursework. Network thinking is becoming common in professions and fields of practice that bring different disciplines together. The complexity in the contemporary business environment demands that a collaborative approach that leverages the diversity of individuals involved be adopted to enhance the survivability and sustainability of business organizations.
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Targeting, Positioning, and Segmentation Marketing Coursework
8 pages (2109 words) , Download 0 , Coursework
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From a business perspective, customers are the inherent backbone of an enterprise since they are the resources upon which the success of an organization depends. Therefore, being customer-focused implies that an organization understands how to repeat purchase behavior inspires business growth since it is the basis of selling and getting revenues. 
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Accessing Current Marketing Activities in Response to Current Trends Marketing Coursework
8 pages (22 words) , Download 0 , Coursework
Free
The paper "Accessing Current Marketing Activities in Response to Current Trends" is a perfect example of a case study on marketing. Scotland is a country of a vivid tourist destination. Tourism in Scotland is responsible for contributing a lump sum amount to the economy of Scotland. Tourists spend an average of £4bn per year.
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Marketing Intelligence Marketing Coursework
20 pages (6246 words) , Download 0 , Coursework
Free
The paper “Marketing Intelligence” is an intriguing example of marketing coursework. Hedin, Hirvensalo, and Vaarnas (2014) define Marketing Intelligence as a procedure under which entities in order to attain better marketing positions among the competitors, collect relevant information about its external environment for the decision-making process.
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The Marketing Concept of Glocalization Marketing Coursework
12 pages (3291 words) , Download 0 , Coursework
Free
The paper "The Marketing Concept of Glocalization " is an outstanding example of marketing coursework. The pace of globalization has been accelerated by advanced technologies such as the internet and modern transportation systems. This rapid pace of globalization has also had an effect on brands so that they now signify more than just products with familiar logos.
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Foreign Exchange Risks Marketing Coursework
14 pages (3416 words) , Download 0 , Coursework
Free
Generally speaking, the paper "Foreign Exchange Risks" is a great example of marketing coursework. Many small, medium and sometimes large enterprises overlook the financial exchange risks. Most of these small and medium-sized enterprises are those that wish to grow and succeed in the global marketplace.
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Global Marketing - Glocalisation Marketing Coursework
12 pages (44 words) , Download 0 , Coursework
Free
The paper "Global Marketing - Glocalisation" is a perfect example of marketing coursework. The term glocalisation is the blend of both localisation and globalisation. Glocalisation is expressed when global dynamics are reinterpreted or customised locally. According to glocalisation, a product is likely to succeed in a local market if it efficiently addresses the tastes and preference of the local consumers.
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Evaluation of Apples Simple Is the Ultimate Sophistication Campaign Marketing Coursework
8 pages (2058 words) , Download 0 , Coursework
Free
The paper “Evaluation of Apple’s Simple Is the Ultimate Sophistication Campaign” is a creative example of marketing coursework. An advertisement is defined as a paid form of non-personal communication about an organization or its products cum services or even ideas passed through a mass communication channel in the form of a video, audio picture, or print on Television, radio, and websites (online).
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Issues of Services Marketing Marketing Coursework
8 pages (2442 words) , Download 0 , Coursework
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Note: Illustrate that you have knowledge of all of the key characteristics of service, but only discuss 2 in depth. The literature on services puts forth four major differences in the nature of services vis-à-vis products. These differences or unique characteristics of services lend special challenges in the marketing of services and have important implications.
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Successful Marketing in Japan Marketing Coursework
8 pages (2349 words) , Download 0 , Coursework
Free
Japan, being the second-largest economy of the world, occupies a significant position in almost all industries and business activities worldwide. From the 1940s onwards, the country has been able to build a dominant, modern, and internationally-oriented industrial economy which was based on innovative product designs, high-quality production, advanced services.
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Principles of Marketing Marketing Coursework
9 pages (2617 words) , Download 0 , Coursework
Free
 The company’s services are not consumer-oriented, which is one of the primary obstacles in its commercial growth. In the contemporary world, the scale and scope of business corporations have significantly expanded. With the rise in the degree of commercialization, the extent of market competition faced by companies has significantly increased.
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Marketing of ACE Karaoke as a Service Provider Marketing Coursework
12 pages (3364 words) , Download 0 , Coursework
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ACE Karaoke has a big name in the music services industry. They provide all facilities to learn music and songs. They are count as a good service industry in the music world. They have a foothold in the retail sector, importing and manufacturing & distribution sector. ACE Karaoke is a top-tier supplier and manufacturer in this sector.
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Quick Service Restaurant Industry in China Marketing Coursework
9 pages (2484 words) , Download 0 , Coursework
Free
China, the most populous country in the world, has become the preferred destination for marketers from all over the world. The restaurant industry is no exception. The restaurant industry in the country is growing at a fast rate and therefore big restaurant chains have thronged the country to cash in on the opportunity.
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Foreign Direct Investment and Economic Growth Marketing Coursework
11 pages (3472 words) , Download 0 , Coursework
Free
The purpose of FDI in developing nations is to accelerate economic growth. Emerging nations are characterized by increasing levels of population, weak infrastructure and poor economic growth. In order to support a growing population, it is important for emerging nations to improve economical conditions. In order to do so, such nations rely upon foreign investments. 
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Analysis of the Service in Fast Food Restaurants Marketing Coursework
6 pages (1664 words) , Download 0 , Coursework
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The service that is being evaluated is of fast-food restaurants. The trend of fast food outlets has grown in recent times because of the uniqueness of the cuisine and its fast service of ordered products. There are various fast food outlets and each has its own specialty. The price factor is very important in an industry where the competition is high. 
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On and off-Line Strategic Options for Low-Cost Carrier Easy Jet Airlines Marketing Coursework
7 pages (2182 words) , Download 0 , Coursework
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The major aim of Easy Jet airlines is to provide their customers with the best quality and point to point services. The airlines focus on offering some reliable consistent airfares across leisure tours in the European route. The major competitive advantage of the company is that it is being able to meet the demand of its consumers by offering them low airfares and appropriate service.
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Marketing and Motivation and Desire for Identity Marketing Coursework
10 pages (2644 words) , Download 0 , Coursework
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Different things motivate people to purchase different products or services. The same motivation makes people avoid or shun away from purchasing some products and services. The decision on likable and unlikable products is mostly influenced by the environment, social status, culture, and economy among other factors. 
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Information Technology Applications in Marketing Marketing Coursework
6 pages (1759 words) , Download 0 , Coursework
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The concept of freedom of speech in China is very different from freedom of speech in the US. Where journalists and the rest of the people can freely express their views, opinion, or even dissatisfaction with the governance of the nation on the internet and especially social media in the US, the same is not allowed in China.
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Marketing and the Paradigms of Current Interaction with Potential Consumers Marketing Coursework
16 pages (4862 words) , Download 0 , Coursework
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Over the past several decades, a noted shift has taken place with regards to the way in which products or services are represented to the consumer. Ultimately, even within traditional television advertising, it is not uncommon to hear an advertiser state or display a link to follow the product or service on Twitter or Facebook.
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Travel-Related Marketing on the Internet Marketing Coursework
10 pages (2668 words) , Download 0 , Coursework
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In this age of globalization and technological advancement, the prospects, ideas, and challenges of marketing have changed entirely. As a result of which, the internet or information technology is introduced. After the introduction of the internet, it is highly used as an important marketing tool for promoting commercial services.
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Ethical Issues Raised for Marketers to Restrict Marketing of Hazardous Products Marketing Coursework
11 pages (3090 words) , Download 0 , Coursework
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The marketers should continue a fair trade with the suppliers in order to maintain a good relationship with them (Homburg, Krohmer and Workman, 2004). The needs of sellers and buyers should match for maintaining fairness in trade. Here, the seller refers to marketers, whereas the buyer is the customers.
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