Marketing Communication Strategy for an Australian Chocolate Company - Coursework Example

The report begins with a brief company profile of Cadbury Pty Ltd Australia.... The report begins with a brief company profile of Cadbury Pty Ltd Australia.... This report presents a case study analysis of the turnaround efforts of one Cadbury's Ltd Pty product; Picnic chocolate Bar which has been recently on the decline in the Australian market.... This report presents a case study analysis of the turnaround efforts of one Cadbury's Ltd Pty product; Picnic chocolate Bar which has been recently on the decline in the Australian market....

… The paper "Cadbury Drinking chocolate Australian Marketing " is a wonderful example of a Marketing Case Study.... The purpose of this report is to conduct market auditing of Cadbury drinking chocolate.... nbsp; The paper "Cadbury Drinking chocolate Australian Marketing " is a wonderful example of a Marketing Case Study.... The purpose of this report is to conduct market auditing of Cadbury drinking chocolate.... Australian market audit The target market for Cadbury drinking chocolate will be young people age between ten years and the age of thirty years....

The history of the company in Australia dates back to the opening of Cadbury Fry and Pascall in 1922.... Apart from Cadbury Drinking Chocolate, the company also manufactures other Chocolate based products such as Chocolate bars, Biscuits, Kosher products, Pascall Confectionery among others.... … The paper "Marketing Audit for Cadbury Drinking chocolate in Australia" is a great example of a Marketing Case Study.... The product I have chosen is Cadbury Drinking chocolate....

Haigh's chocolate company vision and values include: The company vision is delivering a world-class chocolate experience every time and the values of the company are caring and considerate of the employees, customer, suppliers, shareholders, the community and the environment through; collaboration, clarity, respect, responsibility, recognition and passion and pride (Kerry, 1998).... Haigh's Chocolate Business Haigh's chocolate company is in the business of chocolate making....

The specific segment will have a specific marketing plan that will ensure there is an effective and efficient communication strategy.... … The paper "marketing communication of the Gunners Agency and Cadbury" is a good example of a marketing case study.... The paper "marketing communication of the Gunners Agency and Cadbury" is a good example of a marketing case study.... This report will deliver three sections including Strategic decisions, creative strategies and marketing communication tools....

nbsp; Product is a key marketing mix element that Stark Chocolate Café will have to consider in its marketing strategy to ensure success and competitiveness in the australian chocolate industry.... Product is a key marketing mix element that Stark Chocolate Café will have to consider in its marketing strategy to ensure success and competitiveness in the australian chocolate industry.... As such, to succeed in the australian chocolate market, Stark Chocolate Café will have to ensure that the chocolate bars are of high quality....

Additionally, to compete effectively in the australian chocolate market, Canberra Black Forest café will have to ensure that the products are served in a serene, clean and comfortable environment.... Because of the high competition in the australian chocolate industry, Canberra Black Forest chocolate will have to consider charging affordable prices for its chocolates to ensure competitiveness and success.... Therefore, to succeed in the australian chocolate market, Canberra Black Forest café will have to differentiate itself from rivals, such as Cadbury by charging prices that are relatively lower than what the competitors charge....

Lesley Chocolate Café Target Market As Boone and Kurtz (2013) posit, it is often important for a new business to identify its target customers or market in its marketing strategy for it to be efficient.... Marketing Objectives According to Fill (2005), for a company's marketing strategy to be successful, it must be based on SMART objectives.... The other important element is the realistic aspect of the objective, which is closely related to ensuring that the objectives being set are in line with the available resources or the company's capability....