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Cluster Analysis - SPSS - Case Study Example

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The paper "Cluster Analysis - SPSS" is a perfect example of a marketing case study. The first thing that should be checked is the appropriateness of conducting a factor analysis. This can be done by making an observation if there is the existence of bivariate correlations. It is appropriate to use factor analysis if there are a lot of medium or large correlations…

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Subject: Marketing
Type: Case Study
Level: Undergraduate
Pages: 15 (3750 words)
Downloads: 0

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