StudentShare
Our website is a unique platform where students can share their papers in a matter of giving an example of the work to be done. If you find papers matching your topic, you may use them only as an example of work. This is 100% legal. You may not submit downloaded papers as your own, that is cheating. Also you should remember, that this work was alredy submitted once by a student who originally wrote it.
Contact Us
Sign In / Sign Up for FREE
Sign Up for FREE Sign In
Search
✕
Go to advanced search...
✕
Home
Free Samples
Premium Essays
Editing Services
Editing Proofreading Rewriting
Extra Tools
Essay Topic Generator Thesis Generator Citation Generator GPA Calculator Study Guides Donate Paper
Essay Writing Help
About Us
About Us Testimonials FAQ

Marketing Essays

Result for Subject Marketing:
19930 essays
Marketing Strategy of Pharmaceutical companies GlaxoSmithKline Marketing Coursework
10 pages (3079 words) , Download 2 , Coursework
Free
One such pharma company is GlaxoSmithKline plc (GSK) which is a British multinational pharmaceutical company headquartered in London, UK. GSK has a unique mission statement that explains their aim and (objective of) providing consumers with new products and with more improved projects.
Preview sample
Key Aspects of Bonds Brand Marketing Coursework
14 pages (3891 words) , Download 0 , Coursework
Free
The Chesty Bond image and related comic strips have often been associated with the brand and reflect the brand personality traits of masculinity, reliability. This brand is iconic in that it has originated in, produced, and marketed to Australia. However, the brand’s decision to sack Australian workers and move operations overseas has negatively affected its brand equity.
Preview sample
sponsored ads
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
—
Apply my DISCOUNT
Metro H and Res Marketing Plan Expanding to India Marketing Coursework
6 pages (1971 words) , Download 0 , Coursework
Free
The national GDP is reported to be increasing with an average growth rate of between 5 – 7 %. The tourism industry ranks first among the service industries and thus a good sector to invest in. This creates an excellent opportunity for Metro H and Res Company that aims at supplying modern kitchen equipment to the Indian market.
Preview sample
The Market of Nike Fuel Band Marketing Coursework
7 pages (1904 words) , Download 0 , Coursework
Free
Perhaps, the most conspicuous of all of them is the existence of common offerings under the group of food supplements. However, there is a product that tries to compete and position itself under the category of health devices. The product is the Nike fuel band, Nike’s latest hardware device that tracks a person’s daily physical activity.
Preview sample
Consumer Behavior Theory and Brand Development Marketing Coursework
6 pages (1660 words) , Download 0 , Coursework
Free
Achieving a unique position in the market requires brands to be developed around a set of key attributes that concern customers (perceptual mapping). Most importantly, however, is the notion of customer-based brand equity which requires brands to aid recall and to enable customers to associate the product category with the brand.
Preview sample
Chinas Competitiveness in the Automobiles Industry Marketing Coursework
12 pages (3587 words) , Download 0 , Coursework
Free
China should be more aggressive in being proactive when it comes to marketing since this is one of the most fundamental tools for differentiating and establishing a brand identity. Foreign investment in the country that the capabilities to import products is of legitimate concern to the country and its most prominent and profitable automakers.
Preview sample
Macromarketing: Assessment of Impact of Marketing on Society Marketing Coursework
9 pages (2423 words) , Download 0 , Coursework
Free
Among these notable concepts, macro marketing remains the strongest concept. The concept has historical roots of implication and has helped the societal order to regain from the era of social misconstruction. The link between social order and macro marketing is worth understanding because it involves sociology and the study of human interactions.
Preview sample
Sainsbury's 'Christmas and Marketing Strategy Marketing Coursework
8 pages (2511 words) , Download 0 , Coursework
Free
The mission of the grocery retailer is to be the customer’s first choice, in terms of food, while offering outstanding quality products as well as great services as competitive cost. Christmas is one of the most celebrated festivals among all western countries. Thus, marketers have a huge opportunity for not only cashing from this festival.
Preview sample
US Car Market Entry Strategy Marketing Coursework
9 pages (2635 words) , Download 0 , Coursework
Free
The growing strength of rivalry in global marketplaces is a test facing corporations at all stages of participation in international markets. At present, the United States has one of the largest automotive markets in the world and is home to 13 auto manufacturers. From 2007 to 2011 auto manufacturers in the USA have produced 8.1 million passenger vehicles annually.
Preview sample
The Rise of Online Shopping Marketing Coursework
13 pages (3496 words) , Download 0 , Coursework
Free
The paper "The Rise of Online Shopping" is an outstanding example of marketing coursework. Innovation and technological changes have had significant effects on the way people purchase goods and services in the contemporary world. The introduction of the computer and internet as tools for conducting business has resulted in the introduction of online shopping.
Preview sample
How Financial and Non Financial Metrics can be Used for Quantify the Effectiveness of Marketing Campaign Marketing Coursework
6 pages (1988 words) , Download 0 , Coursework
Free
On the other hand, there is also a constant tussle between the two extremes of quantitative or financial evidence of performance and the qualitative or non-financial measures for assessing the performance of the campaign. The case studies of B&K Distributors and DuPont-NASCAR Marketing have been used for extraction idea about the most viable source.
Preview sample
Global Marketing Strategy of Chery Automobile Company ltd Marketing Coursework
9 pages (2898 words) , Download 2 , Coursework
Free
However, its business was at its zenith in 2010, when aggregate sales were estimated to be 700000 units. The primary objective of the paper is to find the appropriate entry strategy.  It should be noted that if the company desires to trade in the market of the U.S., its business would be subjected to cut-throat competition in there. 
Preview sample
The Effect of Culture on International Marketing Marketing Coursework
14 pages (4868 words) , Download 0 , Coursework
Free
Culture has a massive impact on international marketing. Cultural elements like languages, religion and political environment can influence multinational corporations. It has been also identified that for international marketing MNCs must need to understand consumer behavior; otherwise, their profitability could suffer and the brand image might be negatively affected.
Preview sample
Branding and its Influence on the Consumers Marketing Coursework
8 pages (2246 words) , Download 0 , Coursework
Free
The brand is a specified name for any product. A powerful branding means that the product is truly ruling over the customer’s minds. All the research studies show that brand awareness exerts its strong influence on consumer buying behavior and this awareness is only possible if the brand is properly marketed in the industry.
Preview sample
Principles and Practice of Marketing Marketing Coursework
6 pages (1643 words) , Download 0 , Coursework
Free
In this age of competitiveness and high bargaining power, sustainability is the most desired dream of any organizational entrepreneur. This might be possible, only if the entrepreneur of an organization introduces varies types of inventive products. It might help the organization to satisfy the changing requirements and demands of the customers in an effective way.
Preview sample
How Marketing Communication Enters the Purchase Process in Emerging and Mature Markets Marketing Coursework
8 pages (2625 words) , Download 0 , Coursework
Free
Consumer mindset metrics cover features such as brand awareness, consideration, preference, and liking among the consumers of a particular market (Wenderoth, 2009, pp. 79-82). These features in metrics help to understand the brand exposure and the buying decision making in the consumer's mind which differs from market to market.
Preview sample
The Concept of Leadership in a Changing World Marketing Coursework
10 pages (2869 words) , Download 0 , Coursework
Free
The ineffective leaders seek to invert the principle while merely considering that the leaders need service from the people. Such faulty ideologies foster a notion in which leaders have opportunities of taking the acquisition of personal status and advantage irrespective of the expense to others and is wrong. 
Preview sample
A Service Industry Targeting Night Travelers Marketing Coursework
10 pages (2764 words) , Download 0 , Coursework
Free
The company is doing good as far as providing the specific service of night traveling is concerned. However, for the purposes of niche segmentation, the recommendations that have been discussed herein could play a very big role in ensuring the company’s goal is reached. The adoption of such recommendations will form a hallmark in ensuring that the company creates its niche in the market.
Preview sample
International Marketing Marketing Coursework
6 pages (1739 words) , Download 0 , Coursework
Free
International cultural dimensions, communication patterns, and globalization of markets. International marketing was among the core topics that we covered in class. Fatemah and Mubarak made presentations about international marketing in different weeks. I also national cultural dimensions, communication patterns, and globalization of markets. 
Preview sample
Advertising Campaign of of the Aroma Coffee Restaurant Marketing Coursework
12 pages (3137 words) , Download 0 , Coursework
Free
Various media tools and tactics are often employed in meeting marketing campaign goals. The success of these tactics depends on their alignment with the business model. This paper presents a detailed plan upon which
Preview sample
Business Functions and Processes Marketing Coursework
10 pages (2672 words) , Download 0 , Coursework
Free
The following are the challenges that face the operations section of an organization, as one of its functional areas: Crises Management: Management of crises pose a challenge to the operations managers as it has to spread effect to the other parts of the organization. The crises that are common in this functional area are production and system breakdown.
Preview sample
Exceeding Customer Expectations and Achieving Customer Satisfaction and Retention in the Current Climate Marketing Coursework
6 pages (1685 words) , Download 0 , Coursework
Free
The authors asserted that recurring revenue helps generate around 30-40% of the company’s entire revenue hence is a vital source of profitability. The authors asserted that recurring revenue helps generate around 30-40% of the company’s entire revenue hence is a vital source of profitability. The essay will focus on the service industry, specifically fast-food restaurants.
Preview sample
The Factors Affecting the Online Shopping Behavior of Generation Y in Thailand Marketing Coursework
11 pages (2764 words) , Download 0 , Coursework
Free
Consequently, this research will undertake a pilot test to ensure that all the questions are comprehendible and reliable. The mode of the-testing was undertaken by distributing questionnaires to 5 select respondents in Thailand that had experience in internet shopping. The researcher undertook Cronbach’s alpha theory during the pilot test.
Preview sample
Evaluation of the Factors Influencing Consumer Disposable Incomes in China Marketing Coursework
6 pages (1810 words) , Download 0 , Coursework
Free
This paper aims at evaluating factors that affect China’s disposable income. Positive disposable personal income exhibits a real financial state of the country. Deflation may be an inhibiting factor, but this does not deter an economy from showing attractive performances. The key finding proves that living in luxurious housing conditions provide a significant aspect in individual's lives. 
Preview sample
International Marketing Management and Its Implementation Marketing Coursework
6 pages (1668 words) , Download 0 , Coursework
Free
In the industrialized arena, customers, suppliers, and retailers have established direct links with each other for the efficient flow of information, which has become possible due to the geographic integration of the markets in these regions. As a result, the conduction of marketing research has become increasingly significant for the identification of market segments locally, regionally, as well as, globally.
Preview sample
Management of Social Media as a Marketing Tool in Saudi Arabia Marketing Coursework
8 pages (2431 words) , Download 0 , Coursework
Free
Saudi people will be benefitted immensely from social media marketing because of the tightest moral and social laws which prevent them from purchasing the goods they wanted. The option of Internet purchasing is a blessing for them and therefore, marketers should target Saudi females while formulating marketing strategies for Saudi Arabia through social media networks.
Preview sample
Marketing of GM Canola in Australia Marketing Coursework
7 pages (2108 words) , Download 0 , Coursework
Free
GM canola was banned by all states; however, Western Australia lifted the ban and allowed the use of GM canola products. It is stated that the reintroduction of GM canola can lead impact severely the Australian market. It is important for this company to take into consideration the issue of GM canola before it ventures into selling the product in Australia.
Preview sample
Cross Cultural Management Issues Marketing Coursework
8 pages (2171 words) , Download 1 , Coursework
Free
Despite these developments, businesses that incorporate cross-cultural elements into their activities experience difficulties as a result of differences in cultural backgrounds.  Problems caused by cultural differences in international firms are problematic on every level; from negotiations between companies across the globe to the management of international teams.
Preview sample
Predatory Pricing and The Use of This Strategy by Business Organizations Marketing Coursework
7 pages (1974 words) , Download 0 , Coursework
Free
Predatory pricing is one such strategy that is being used by business organizations across the globe. Predatory pricing involves a strategy in which a firm sells its products at the lowest possible rates below the offerings of all the competitors so as to grab the market share of the competitors on the basis of competitive pricing (Denger, American Bar Association.)
Preview sample
Marketing Approaches and Market Segmentation Marketing Coursework
8 pages (2378 words) , Download 0 , Coursework
Free
During the past few years due to intense competitive rivalry, it has become challenging for organizations to sustain a strong position in the industry for a long time. Certain organizations have prospered in implementing new marketing practices which have empowered them to accomplish astonishing development while others have succeeded in generating high volumes of sales.
Preview sample
Zara Marketing Strategy Marketing Coursework
6 pages (1500 words) , Download 0 , Coursework
Free
Zara’s introduction was graced with her apparel and clothing sold at typically low prices. Customers were excited at Zara’s entry in Melbourne. This early, her competitors were preparing for her coming. Before the Melbourne opening, they had anticipated heavy traffic of buyers, and some of them opened earlier than the newcomer while another store.
Preview sample
How Virgin Atlantic advertise itself in the UK and Los Angeles Marketing Coursework
6 pages (1840 words) , Download 0 , Coursework
Free
 On the other hand, the promotion has been defined as a tactical marketing tool that is aimed at generating a desired response from the target market. For a large and successful organization like Virgin Atlantic, the company uses various modes of advertising depending on the location or place where it tries to target. 
Preview sample
Brand Equity and Customer Attitude and Behaviour Marketing Coursework
24 pages (6600 words) , Coursework
Nobody downloaded yet
 A brand is traditionally defined as “the name, associated with one or more items in the product line, that is used to identify the source of the character of the item(s)”. The American Marketing Association (AMA) describes a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers.
Preview sample
Risks Facing Companies When Exporting Marketing Coursework
12 pages (3345 words) , Download 0 , Coursework
Free
The paper "Risks Facing Companies When Exporting " is an outstanding example of marketing coursework. Organizations are increasingly becoming complex and more and more firms are finding it easier to expand at the international level. Low demand at the domestic level as well as opening up of international markets, therefore, has allowed international firms to look for opportunities to do business at an international level.
Preview sample
Marketing Communications and Truth in Advertising Marketing Coursework
16 pages (4438 words) , Download 0 , Coursework
Free
Upon the levee system failing in New Orleans, the city found itself virtually underwater and in dire need of assistance from the American Red Cross in evacuating survivors as well as bringing first aid and supplies to the area.  According to Coombs' SCCT theory, upon news of the hurricane all stakeholders, including the affected cities, the American Red Cross, and the government.
Preview sample
Entrepreneurship Event Aspects Marketing Coursework
8 pages (2174 words) , Download 0 , Coursework
Free
We as Movember foundation have value for this fact and we have taken it to be our basic operations principle. Movember is an Australia based charitable organization that that has concern for all humanity across the globe. The foundation, therefore, conducts and implements annual events across the globe meant to create awareness on issues concerning men’s health.
Preview sample
Restaurant Marketing Strategy Marketing Coursework
6 pages (1826 words) , Download 0 , Coursework
Free
It is an industry that demands careful planning before embarking on setting up the business. Restaurants thrive on the demand from customers. To be a success in the industry requires that the setup restaurant lures and captures customers while at the same time subduing its competition (Shock, Bowen & Stefanelli 2004, p.34).
Preview sample
Marketing Strategy for Express Star Business Marketing Coursework
31 pages (8976 words) , Coursework
Nobody downloaded yet
Despite the high penetration level of MNA media into the local market, the company is looking for new ways to generate revenue.  The company is looking for ways to use the brand value of MNA and gain trust held within the market it serves.  At present, the company is setting up a new business arm completely different from the present business units.
Preview sample
The Network Society Marketing Coursework
12 pages (3672 words) , Download 0 , Coursework
Free
The paper "The Network Society" is an outstanding example of marketing coursework. Society refers to the structures within which people live in. It is comprised of the taboos, beliefs, practices, norms, culture, and religious beliefs of the people living in it. Society is made up of people who speak different languages and who use a wide variety of symbols for communication.
Preview sample
Conceptual Marketing Structures That Are Being Strained Marketing Coursework
11 pages (2985 words) , Download 0 , Coursework
Free
The whole process of future-gazing is filled with difficulties and the only certainty that is there is that there will be differences that will be significant where some will be based on the current understanding of the important features that are in the industry and the new technologies that influence the ways that business is conducted. 
Preview sample
Key Aspects of Managerial Marketing Marketing Coursework
9 pages (2461 words) , Download 0 , Coursework
Free
Managerial marketing can be defined as the key spectrum for which an organization can wish to reach the most effective tools and can reach to the customers for making a purchase decision. It includes some key factors to understand the targets of the market the customers should know about the products that are going to launch in the market.
Preview sample
International Marketing Strategies in Saudi Arabia Marketing Coursework
10 pages (2843 words) , Download 0 , Coursework
Free
However, launching operations in another country might be a very challenging experience for business executives. Since it involves moving to a new country with a diverse social, cultural, political, legal, and technological climate, it becomes incumbent upon the top management to come up with viable and well-thought strategies suitable for the new market.
Preview sample
Brand Management and Planning Skills Marketing Coursework
12 pages (3399 words) , Download 0 , Coursework
Free
Value and function was thus a critical perception of branding (Bastos and Levy, 2012). As time went by, mass media became critical in the public; advertisers began
Preview sample
Marketing of Vacuum Cleaners Marketing Coursework
13 pages (3817 words) , Download 0 , Coursework
Free
In order to demonstrate a viable structure, an effective marketing plan reflects a clear depiction of the business including strategies associated with the marketing mix, segmentation, positioning, and targeting that the organizations require to be taken into concern while launching a product in a particular market (Kotler, 2000; GRANT finder Ltd., n.d.).
Preview sample
Interactive and Digital Marketing Marketing Coursework
7 pages (2025 words) , Download 0 , Coursework
Free
Individual engagement is determined as the interaction between the client and the firm “in a manner that the brand defines as meaning”. With regard to individual engagement, the Financial Times provides various approaches to engage an individual client. On the website, the organization has provided several avenues such as social media networks.
Preview sample
How Facebook Has Impacted the World of Advertising Marketing Coursework
10 pages (2956 words) , Download 0 , Coursework
Free
Popular social networking site Facebook is attempting to change the traditional way in which organizations advertise their products and services to potential customers. Several large organizations have already dedicated their involvement to use Facebook as one of the legitimate advertising platforms. 
Preview sample
Overview of Tthe Australian Cosmetic Industry: Nivea and the Beiersdorf Company Marketing Coursework
9 pages (2561 words) , Download 0 , Coursework
Free
Nivea is a flagship brand for products manufactured by the Beiersdorf Company. Nivea products are universal brands available in many parts of the world. However, the company’s original market is in Australia. There are a number of companies, which are competing for the market share of Nivea products in order to dominate it with their products.
Preview sample
Marketing Plan for a New Product of Comfy Restaurant Marketing Coursework
12 pages (3188 words) , Download 0 , Coursework
Free
This has made the restaurant excellently unique and attractive. Through the glass, floors are the kitchen with modern cooking equipment. Interestingly, the restaurant has automated customer service with iPads and phone tablets fixed on the tables and the dining rooms. The restaurant, therefore, has very few mobile waiters except those serving the customers. 
Preview sample
Pret-a-manger Market Marketing Coursework
7 pages (2030 words) , Download 1 , Coursework
Free
The strength and weaknesses of the company are considered in analyzing the internal characteristics of the firm while opportunities are threats are considered as external characteristics. The fast-food industry is experiencing a boom and therefore the brands like Starbucks, McDonalds’ are trying to capture more markets around the globe.
Preview sample
Individual Marketing Strategy Formulation Marketing Coursework
6 pages (1889 words) , Download 0 , Coursework
Free
Annie’s Homegrown Organic is a small business that deals in the sale of organic food. Most of the products are precooked, frozen, canned, or prepackaged. The company started in 1989 as a macaroni and cheese seller, and then expanded its product base to include more diverse organic products. 
Preview sample
    2101 - 2150 results of 19930 items
    We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
    ✕
    Contact Us