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Marketing Essays

Result for Subject Marketing:
19702 essays
How Good Corporate Governance Affects Market Growth Marketing Literature review
6 pages (1974 words) , Download 0 , Literature review
Free
The paper "How Good Corporate Governance Affects Market Growth" is an outstanding example of a marketing literature review. Corporate governance refers to a process and structure by which an organization and its affairs are directed and controlled. According to Dwyer (2009), the main goal of corporate governance is to increase long term shareholder value via developing corporate performance and accountability.
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The Market in Hobart Tasmania Marketing Case Study
14 pages (3696 words) , Download 0 , Case Study
Free
The paper "The Market in Hobart Tasmania " is a great example of a marketing case study. Crossfit health and fitness centers are spread across the world and are well established in the Australian market. The unique fact about these centers lies in the support and sense of belonging it receives from the surrounding community that seeks to attain healthy lifestyles.
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Importance of Market Orientation Marketing Coursework
10 pages (2814 words) , Download 0 , Coursework
Free
The paper "Importance of Market Orientation" is an outstanding example of marketing coursework. Researchers have continuously asserted that market orientation is a very significant approach to achieving better organizational performance. Market orientation is defined as a firm’s wide generational propagation and its responsiveness towards market intelligence.
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Toyota Company Marketing Analysis Marketing Case Study
14 pages (4073 words) , Download 0 , Case Study
Free
The paper "Toyota Company Marketing Analysis" is a perfect example of a marketing case study. Government regulations and laws have been affecting Toyota Motors throughout the world. Regulations on the need to take into consideration environmental concerns have forced Toyota Motors to become forced to design and manufacture less polluting motors as well as meeting certain mileage per gallon as illustrated by Haberberg & Rieple.
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Viability Changing the Refreshed Reads Business into a Franchise Marketing Case Study
7 pages (1859 words) , Download 0 , Case Study
Free
The paper "Viability Changing the Refreshed Reads Business into a Franchise" is a great example of a marketing case study. On the basis of the qualitative response from the customers outlined, it is evident that a franchise idea will be a good idea. In essence, three customers out of nine agreed with the plan to make the business a franchise and agreed to make regular visits to the franchise.
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Online Retailer of Company that Deals with Marketing of Books, CDs and DVDs Marketing Case Study
9 pages (2773 words) , Download 0 , Case Study
Free
The paper "Online Retailer of Company that Deals with Marketing of Books, CDs and DVDs " is a great example of a marketing case study. For one to be successful in online retailing of products, there are fundamental requirements that must be met in order to improve sales of the products online. The creation of a website is not adequate as an aspect of attracting visitors to the website and thus increasing sales of the products.
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Benefits and Challenges of Free Trade Marketing Coursework
7 pages (2151 words) , Download 0 , Coursework
Free
The paper "Benefits and Challenges of Free Trade" is a perfect example of marketing coursework. Free trade has elicited every kind of debate owing to the mixture of effects that result from it. More glaringly, it has been pointed out that free trade favors developed countries while ignoring the developing countries.
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Australia as the Leading Wine Exporter in the United Kingdom Marketing Case Study
16 pages (5110 words) , Download 0 , Case Study
Free
The paper "Australia as the Leading Wine Exporter in the United Kingdom" is a good example of a marketing case study. Recently, there has been a fundamental growth in the presence of Australian wine in the international market. This has come about as a result of expansion and improved product collections by local companies which have also established partnerships with other global players.
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The Motor Vehicle Industry in Australia Marketing Case Study
6 pages (1803 words) , Download 0 , Case Study
Free
The paper "The Motor Vehicle Industry in Australia" is a good example of a marketing case study. Globalization today is gaining prominence as borders are disappearing and countries are entering into treaties with each other which favour free trade. This has made companies expand their reach. Australia has witnessed growth over all the industries which have made it possible for Australia to be one of the developed nations.
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Smiths Company SWOT and PESTEL Analyses Marketing Case Study
7 pages (1839 words) , Download 1 , Case Study
Free
The paper "Smith’s Company SWOT and PESTEL Analyses" is a good example of a marketing case study. Smith’s Company, a family business of the Smiths is involved in the sale of biogas equipment and publicizing in the use of biogas in the country and also overseas, especially in developing countries. The company is a small company with its mainly major suppliers being in the countryside as per the domestic market in which it operates.
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The Launch of One Laptop Per Child Project Marketing Case Study
20 pages (5173 words) , Download 0 , Case Study
Free
The paper 'The Launch of One Laptop Per Child Project" is a perfect example of a marketing case study. This report gives an overview of “$ 100 Laptop” case analysis a concept which was introduced in 2002 by Professor Nicholas Negroponte successful venture capitalist, author and co-founder and chairman emeritus of the Massachusetts Institute of Technology (MIT).
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Marketing Is Strictly for FMCGs and Consumer Markets Marketing Case Study
6 pages (1621 words) , Download 0 , Case Study
Free
The paper "Marketing Is Strictly for FMCGs and Consumer Markets" is a great example of a marketing case study. In recent years, business researchers have argued that marketing is a field strictly considered for consumer markets and fast-moving consumer goods compared to other business firms connected by professionalism.
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Role of Public Relations in Contemporary Organizations Marketing Coursework
13 pages (3351 words) , Download 0 , Coursework
Free
The paper "Role of Public Relations in Contemporary Organizations" is an outstanding example of marketing coursework. As the recent corporate happenings have made it clear, an organization’s reputation is of paramount importance to its success as well as survival. This is because the happenings leave the corporate credibility at stake while public mistrust spills over into investment markets.
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Religion and Materialism Impact on the Spread of Global Consumption Culture Marketing Coursework
7 pages (2373 words) , Download 0 , Coursework
Free
The paper "Religion and Materialism Impact on the Spread of Global Consumption Culture" is a good example of marketing coursework. The goods are always manufactured so that it can satisfy the needs of the consumers and on the other hand, there are some things hinder how the [product circulate and flow in the market. The major is consumer decision and behavior towards the product.
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The Role of Materialism and Religion in the Spread of Global Consumption and Brands Marketing Coursework
7 pages (1999 words) , Download 0 , Coursework
Free
The paper 'The Role of Materialism and Religion in the Spread of Global Consumption and Brands" is a perfect example of marketing coursework. Global consumption refers to the mix of different ways, in which different nationalists are able to consume or purchase products and brands. Over time, there has been a rapid change in how consumers consume over time, with the changes in technology, globalization and lifestyle change.
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Macro-Environmental Forces in Australian Industry Marketing Case Study
9 pages (2616 words) , Download 0 , Case Study
Free
The paper "Macro-Environmental Forces in Australian Industry " is a great example of a marketing case study. Motor vehicle industry in Australia has several companies that manufacture motor vehicles as illustrated by Business information Agency Staff (2001). They include sports utility vehicles (SUVs), buses, cars, vans and medium, light commercial vehicles, heavy and special purpose highway trucks including fire trucks.
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Competition in the Australian Market for Groceries Marketing Case Study
9 pages (2425 words) , Download 0 , Case Study
Free
The paper "Competition in the Australian Market for Groceries" is a great example of a marketing case study. People in Australian spend around 14% of their total income on groceries. The Australian grocery sector has a high rate of inflation as there is little doubt that international factors have highly contributed to the food price inflation (ACCC 2008).
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Delivering Services through Intermediaries and Electronic Channels Marketing Coursework
6 pages (1695 words) , Download 0 , Coursework
Free
The paper "Delivering Services through Intermediaries and Electronic Channels" is a good example of marketing coursework. There are different business journals and magazines which contains various articles on some essential aspects of services marketing such as customer behavior and marketing of products and services.
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Consumer Decision Making and Behavior - Status Consumption Marketing Coursework
8 pages (2443 words) , Download 0 , Coursework
Free
The paper "Consumer Decision Making and Behavior - Status Consumption " is a good example of marketing coursework. Understanding what influences the decision of a customer to buy one brand over another is important for businesses (Babin & Babin, 2001). This is especially so in identifying the appropriate marketing mix to use, understanding the reasons for consumers to buy what they buy.
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Understanding Service-Dominant Logic Marketing Coursework
17 pages (4795 words) , Download 0 , Coursework
Free
The paper "Understanding Service-Dominant Logic" is an outstanding example of marketing coursework. The exchange model that applies in marketing was inherited from economics that had a widespread logic based on goods exchange. These goods are mostly manufactured outputs. The logic concentrated on the resources that are not touchable but are value embedded and transactions.
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Marketing of the English Wiz English Language Software Marketing Case Study
7 pages (2297 words) , Download 0 , Case Study
Free
The paper "Marketing of the English Wiz English Language Software " is a perfect example of a marketing case study. The English Wiz is an innovative and unique English Language Software which is specifically designed to help senior secondary students to build up all the skills they need in the classroom. This software is made in Australia and is to be marketed in China.
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Integrated Marketing Communication Plan for Refresh Company Marketing Case Study
9 pages (3731 words) , Download 0 , Case Study
Free
The paper "Integrated Marketing Communication Plan for Refresh Company" is an outstanding example of a marketing case study. This integrated marketing communication plan explains in details the launch of a new product by Glimmers limited a soft drink company based in Australia known as “Refresh” a new fresh fruit juice made from organically grown apples.
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Prospective New Opening of Crossfit Hobart Fitness Center Marketing Case Study
13 pages (3535 words) , Download 0 , Case Study
Free
The paper "Prospective New Opening of Crossfit Hobart Fitness Center " is a great example of a marketing case study. Crossfit is an exercise approach which is widespread and well recognized for its effectiveness. Designed in line of military training, Crossfit clubs offer their clients a high level of personal training, expert advice and support to reach their personal health and fitness targets.
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Waitrose Company Structure in the Industry Marketing Case Study
10 pages (2810 words) , Download 0 , Case Study
Free
The paper "Waitrose Company Structure in the Industry" is a perfect example of a marketing case study. The fresh produce retail industry in the UK has been well placed in developing a sustainable food supply. This sector deals with both the distribution of fruits and vegetables, although the consumption for vegetables seems to be higher than that of the fruits.
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The PEST Analysis of Apple iPhone Marketing Case Study
7 pages (1927 words) , Download 0 , Case Study
Free
The paper "The PEST Analysis of Apple iPhone " is a perfect example of a marketing case study. Apple’s iPhone is the latest development where the phone has been developed using the internet and is one of the most smartphones which is multimedia enabled. (Apple Website, 2011) The first phone was launched in 2007 and since then has grown to become a status symbol.
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Apple Computers Market Analysis Marketing Case Study
7 pages (2079 words) , Download 0 , Case Study
Free
The paper "Apple Computers Market Analysis" is a great example of a marketing case study. Apple was founded in 1976 by Steve Jobs and Steve Wojniak and incorporated in 1977; it is headquartered in Cupertino California. The company deals with computer software and hardware and other electronics like iPhones, iPads, and iPods.
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Situation Analysis and Marketing Objectives of Green Pizza Restaurant in Riyadh Marketing Case Study
7 pages (1847 words) , Download 0 , Case Study
Free
The paper "Situation Analysis and Marketing Objectives of Green Pizza Restaurant in Riyadh " is a good example of a marketing case study. This is the situational analysis for Green Pizza restaurant, which helps to demonstrate the internal analysis including the 4P’s of marketing, the external analysis, SWOT, marketing strategies and implementation plan.
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Marketing Objectives of Green Pizza Restaurant Marketing Case Study
6 pages (1805 words) , Download 0 , Case Study
Free
The paper "Marketing Objectives of Green Pizza Restaurant " is an outstanding example of a marketing case study. The report takes a comprehensive look at Green pizza restaurant and the product it offers, that is pizza, while giving a comprehensive look at the business operations in line with external operations of the business and factors outside the business set up.
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Amazon Marketing Strategies Marketing Case Study
10 pages (2833 words) , Download 0 , Case Study
Free
The paper "Amazon Marketing Strategies" is a good example of a marketing case study. According to Carolyn & Nigel, (2010), Business Amazon is an online sales and marketing company that initially sold books to its customers. However, it has started selling other products including music, DVDs, videos, and household items among others.
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Marketing Analysis of Starbucks Marketing Case Study
5 pages (1457 words) , Download 0 , Case Study
Free
The paper "Marketing Analysis of Starbucks" is a great example of a marketing case study. The characterization of global consumerscape is based on a vast array of global cultural, economic and technological flows. These flows provide connection of different consumer cultures in a very complex manner.
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Toyota Highlander Positioning Evaluation Marketing Essay
14 pages (3500 words) , Download 0 , Essay
Free
These parents have children who like good cars and look out for cool family cars. Based on behavior the ad targets potential customers who want a car that is comfortable for their kids, a car that kids can stay calm and occupied, and make them feel proud of the family as well as feel cool. Geographically the ad targets customers who live in common areas.
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Target Market's Needs and Wants - Pantene Shampoo in Australia Marketing Case Study
11 pages (3144 words) , Download 1 , Case Study
Free
The paper "Target Market's Needs and Wants - Pantene Shampoo in Australia" is a good example of a marketing case study. Companies are in an endless tussle to gain market share in their target markets and remain profitable. Each brand and each product requires to be reviewed from time to time to ensure it continues to satisfy the consumer and hence hold its share.
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Marketing Audit Report of Clivus Multrum Marketing Case Study
17 pages (4335 words) , Download 0 , Case Study
Free
The paper "Marketing Audit Report of Clivus Multrum " is an outstanding example of a marketing case study. With the worldwide campaigns about global warming and its effects on the environment, the Australian community requires products that are eco-friendly, cheap and easily available. Consumers world over are increasingly becoming environmentally conscious leading to an increasing preference for demands that fit this new order.
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Press Release, Virgin Blue, Blackberry Marketing Assignment
6 pages (1630 words) , Download 0 , Assignment
Free
The paper "Press Release, Virgin Blue, Blackberry" is a great example of a marketing assignment. The role of the press release is a highly significant method through which information can be circulated among the people and through which awareness can be created in society. The two press releases that have been studied in the paper are the press release of the Department of Immigration and Citizenship and the Department of Health and Ageing.
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Exporting and Importing Marketing Essay
7 pages (2210 words) , Download 0 , Essay
Free
The paper "Exporting and Importing" is an outstanding example of an essay on marketing. Globalization has led to an integrated global economy thus exportation and importation form an integral part of it. Exportation entails selling of goods and services which are produced in the country to another one. On the other hand, importing entails purchasing goods or services from another country.
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Market Analysis of WiMax System 802.16e Introduction to Uganda Marketing Case Study
6 pages (1822 words) , Download 0 , Case Study
Free
The paper "Market Analysis of WiMax System 802.16e Introduction to Uganda" is a good example of a marketing case study. There are a number of factors that should be considered before making market entry to an international country because of the risks associated with a new country and market.
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Elements of the General Environment That Apply to the Bookshop Business Marketing Case Study
6 pages (1774 words) , Download 0 , Case Study
Free
The paper “Elements of the General Environment That Apply to the Bookshop Business” is a thrilling version of a case study on marketing. The business environment is highly dynamic and is likely to be affected by a great variety of environmental factors. Accordingly, a business must be in a position to adapt to the effects of the environment in order to enhance profitability.
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Marketing Plan of Great Wall Motor Marketing Case Study
6 pages (1805 words) , Download 0 , Case Study
Free
The paper "Marketing Plan of Great Wall Motor" is a perfect example of a marketing case study. Marketing plan refers to a document that is written containing the steps of actions needed to be taken in order to achieve the goals and the objectives of the business. The plan can be of service, brand, product or the entire product line.
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Incisive Outlook on Marketing Orientation, Marketing Management of the McDonalds Corporation Marketing Case Study
12 pages (3307 words) , Download 0 , Case Study
Free
The paper "Incisive Outlook on Marketing Orientation, Marketing Management of the McDonalds Corporation" is a perfect example of a marketing case study.
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Knowledge and Understanding of E-Commerce Marketing Essay
6 pages (1902 words) , Download 0 , Essay
Free
The paper "Knowledge and Understanding of E-Commerce" is a great example of a marketing essay. Electronic commerce, commonly referred to as e-commerce is the buying and selling of goods or services using electronic systems such as the Internet and other computer networks available across the world (Cunningham, 2002).
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Marketing Forecast & Budget - Caltex Australia Limited Marketing Case Study
8 pages (2248 words) , Download 0 , Case Study
Free
The paper "Marketing Forecast & Budget - Caltex Australia Limited" is an outstanding example of a marketing case study. Caltex Australia Limited deals with oil refinery as well as the marketing group and has about 30% market share. It has two refineries which are situated within Queensland and NSW, in addition to several distribution points all over Australia. Caltex Australia Limited also has a national network of service stations.
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Promotion as the Most Important P in the Marketing Mix Marketing Coursework
6 pages (1725 words) , Download 0 , Coursework
Free
The paper "Promotion as the Most Important P in the Marketing Mix" is a good example of marketing coursework. The role of promotion in marketing is fundamentally incontestable and can, therefore, be considered to be the most important ‘P’ in the marketing mix. The production of quality goods and services would not be feasible for a company unless its customers are well informed about the good or service.
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The Relationship between Urban Planning and Housing Affordability in Australia Marketing Coursework
13 pages (3250 words) , Download 0 , Coursework
Free
The paper "The Relationship between Urban Planning and Housing Affordability in Australia" is an outstanding example of marketing coursework. A number of studies have been carried out in an attempt to establish the relationship between urban planning and housing affordability in Australia. The main thrust behind the arguments presented is that urban planning as a process has cost implications for housing.
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Creative and Novel Relationship Building Strategies Marketing Coursework
9 pages (2928 words) , Download 0 , Coursework
Free
The paper "Creative and Novel Relationship Building Strategies" is a perfect example of marketing coursework. Value-added service has been a recent term invented and being used in the marketing field. It is a term that came along to refer to service options, which are ancillary and complementary to a core service offering. Value-added service term is widely utilized in numerous industries in the modern day to win customer loyalty.
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Events and Organizational Buying Behaviour Marketing Coursework
8 pages (2229 words) , Download 0 , Coursework
Free
It s essential to state that the paper "Events and Organizational Buying Behaviour" is a good example of marketing coursework. The phenomenal growth of event sponsorship (particularly sports sponsorship) in the recent past raises questions as to just how the entire sports sponsorship process is carried out.
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Telstra Website Audit Marketing Case Study
28 pages (7315 words) , Case Study
Nobody downloaded yet
The paper "Telstra Website Audit" is an outstanding example of a marketing case study. The research strives to examine, audit and appraise the website of Telstra Corporation Limited (Telstra Corp) Australia, http://www.telstra.com.au/, with an objective of providing in-depth objective analysis and review of the website of the to determine its conformance to several metrics.
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Telstra Instant Cash Transfer Service Marketing Case Study
18 pages (4500 words) , Download 0 , Case Study
Free
The paper “Telstra Instant Cash Transfer Service“ is a  worthy variant on case study on marketing. The use of mobile phones has been gaining popularity globally with Mobile phones becoming the most important communication tool globally, being the most common electronic device that people own. Whereas the global penetration rate is low, some countries have surpassed the 100 % penetration rate.
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La Trobe University Museum of Art Brand Analysis Marketing Case Study
11 pages (3341 words) , Download 0 , Case Study
Free
The paper "La Trobe University Museum of Art Brand Analysis" is an outstanding example of a marketing case study. LUMAs’ brand has grown over years overcoming various challenges as it tries to achieve its core objective of art knowledge sharing and preservation of historical and contemporary art products.
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Segment of the Magazine Ad in Wheel Marketing Case Study
17 pages (4490 words) , Download 0 , Case Study
Free
The paper "Segment of the Magazine Ad in Wheel" is a perfect example of a marketing case study. The wheel magazine is a magazine that is tailored to advertise products that are related to motor vehicle parts. The Toyo tire has been advertised in the magazine showing its capabilities in terms that could easily attract customers.
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Freuds Theory of Personality and Sherif & Havlands Social Judgement Theory Marketing Case Study
12 pages (3295 words) , Download 0 , Case Study
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The paper "Freud’s Theory of Personality and Sherif & Havland’s Social Judgement Theory" is a perfect example of a marketing case study. The purpose of this report is to analyze a high involvement purchase decision where I was the main decision-maker and consumer of the product and applying Freud’s theory of personality and Sherif & Havland’s Social Judgement Theory to the purchase decision.
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