Marketing Essays

The marketing mix that has been adopted by the Coca-Cola Company has been highly effective for the company. This can be seen in the way the company’s brand has been successful in the global market. Despite there being competition in the beverage market, they have remained to be the most popular and profitable beverage producers in the world. 

Fast food businesses can utilize customer loyalty of children to improve their bottom line and enhance the value proposition to their customers. The fast-food business is a very fast-moving sector, which should always remain updated with the latest trends in society. The fast-food business should understand the needs of children and adhere to changing trends prevalent among children.

Market mavens are considered to be the experts in the market who have a wide range of knowledge about a various range of products available in the market. With the increasing demand and growth in the internet and business looking forward towards taking the internet platform the concept of e-commerce has grown up at a huge rate.

The paper "Market Analysis on Online Betting Sector" is an engrossing example of coursework on marketing. According to a report by Gambling Commission (2012), the global betting and gaming industry was estimated to be worth $ 417 billion in 2012 with further estimations indicating a significant increase in the future.  Alarmingly, online betting channels accounted for 8 % of the total net value.

The paper "Car Manufacturing - Marketing Potential of the US Automobile Manufacturers" is an engrossing example of coursework on marketing. The paper focuses on the understanding of the manner the Japanese Automobile firms tend to supply or export auto parts to automobile manufacturers in the United States.

In a world where competition between businesses operating within the same industries has continued to intensify, managers have concentrated significant resources in terms of finance, human resources, and time to develop strategies that would enable their business organizations edge ahead of their competitors. 

Communication enables people to be in touch with others from any corner of the world while modernization of transportation means someone can easily travel any part of the world. The ultimate outcome is that transacting in any part of the world is no longer a big issue and this is greatly revolutionizing the way business is done. 

Unlike many other firms that develop a global scope through the gradual expansion of their products, Cochlear had to become global from the very start because of the very nature of what they made. Essentially, a company like Apple Inc. easily established itself in the United States because there were enough clients to sustain it.

In this regard, Lee & Trim (2008) argued that companies by adopting appropriate MkIS are able to develop an effective organizational culture. Organizational culture aids in building beliefs and values within a company on the basis of which employees conduct operations in accordance with business goals and objectives along with market requirements. 

The paper "Airline Marketing Management" is a great example of marketing coursework. In the current world, many inventions and technologies have been essential in influencing modern lifestyles. One of these is the aeroplane, which facilitates national and international travel. The Airplane industry has continued to influence the construction designs of planes and their carrying capacit.

The contents are shared across all the social networking sites by instant messages, a news feed, etc. These underline messages are considered to be trusted as it comes from a third-party source that doesn’t have connections with the company or brand. This process of marketing is more associated with earned media than the paid media.

The paper "Strategic Management Project" is an outstanding example of marketing coursework. The business involves producing and selling hand-made beaded jewellery. The jewels to be produced include; necklaces, bracelets, rings, and ankle bracelets. The jewellery will be made from various types of beads such as Swarovski stones, precious stones, and glass.

Integrity and honest judgment are a hallmark of all professions and it is now an essential part of the professional ethic of every institution and organization (Ferrell & Fraedrich, 2014). Therefore, it is imperative for honesty and transparency to be an inherent and important part of advertising and marketing. 

One of the worlds’ leading marketers McDonald's had developed a campaign that was mainly focussed at children’s “Say hello to our friend, Happy! was a failure. Another biggest failure was the U2 brand that has forced its album to an iPhones and desktops, despite the fact that the customers need it or not” (Hamblin, 2014).

The sector has employed partners from the packaging industry who have indicated that this will result in loss of jobs among the packaging and printer suppliers if the generics are allowed. This group also alludes that plain packs may establish a dangerous precedent for certain commodities, for example, those having high volumes of fat or chocolate.

It has been seen that own price is an important variable in with regards to the sales performance of Cheap thrill. An increase in own price has been seen to bring about a reduction in the volume of sales. This means that caution should be taken when a decision is being taken regarding increasing own price of Cheap thrill. 

There are various reasons why new companies prefer alternative marketing strategies to conventional ones. However, the main reason relates to the need for new businesses to minimize their operational costs on one hand and maximize the outcome of their marketing efforts on the other. In practice, start-ups often have limited resources. 

With regards to the personal connotation of the models used in the ads, the celebrity statuses of these women are exploited in this ad and they are made to become subservient to their male counterparts, especially Sofia and Graf. These celebrities should be aware of their star status and should not partake in such ads.

The paper "Consumer Behavior - External Factors in Consumer Decision Making Process" is a good example of coursework on marketing. This essay explores the external factors that can influence customer decision making in consumer behavior across all services and products. A fridge or refrigerator is a product regarded as a luxury item in emerging markets but necessary in many developed countries.

The first conclusive indication of this trend is the October 2006 International Organisation of Vine and Wine declaration that in 2005, out of the total 80 billion Euro global wine market sales, New World wines had a 25.5% share, as compared to its share of 1.6% in 1985. At the same time, Old World wine's share fell from 75% in 1985 to 62% in 2005.

Salespersons should view the customer as the very purpose of business. The salespersons’ training, to polish the existing charisma of senior salespersons and to equip newcomers with basic techniques of salesmanship, should involve modern media techniques and the traditional art of strategy development, persuasion, and common senses abilities.

Many high net worth individuals (HNI) have their own aircraft. Owners include hoteliers, sportsmen, CEOs of mega-companies, Royalty, landed gentry, and so on. Owning and operating corporate jets is a status symbol. The hassles involved in their procurement, operations, and maintenance requires a team dedicated to that aircraft. 

For other goods, they are dependent on other countries and this has given rise to global integration. In such times it is becoming increasingly important to focus on country branding. It is important to build a brand name of the country like a product so that the country can attract tourists and foreign investment. 

Financial institutions are increasingly facing a complex environment that directly relates to the competitive environment in the industry. The current financial crisis has relatively shaken the confidence of many in the viability of financial institutions and as such doing business in such an environment is really a challenging task. 

At present, the company has close to 17, 000 stores in 50 countries around the world. Starbuck's mission is “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” The company is obsessed with quality and passionately works to not only benefit the customers but also improve the lives of the people from whom the company sources its coffee beans.

As Shimp (2008) states, marketing communications is just one element of the marketing mix, under which companies use various communication methods so that they will be able to break through the clutter and reach the targeted customer base, with the aid of interesting and effective persuasive messages. 

One of the key psychological comforts provided by luxury products is the recognition of superiority, high self-esteem, and the prestige associated with the use of such goods. It is because of this reason that the firms have been able to roll out products and services which specifically catered to this aspect of consumer behavior.

Although the specific elements of the program have been directed at the waiting staff of a nation-wide restaurant, it has wider implications for the good of any organization and can be implemented by using similar measures and those improvised to meet particular customer needs or pointed out deficiencies that need to be addressed.  

Hence, to achieve these goals, ventures must form strategies. Amongst these strategies, there may be plans regarding which target audience to choose, how to reach this audience, how to attract them, what prices to set for goods and services offered, and how to provide information to the target audience amongst others (Averrett and Swamidass, 1989)

The global business activities open doors to various opportunities that a company can benefit from. By transferring knowledge and gaining perspective a company can strengthen its position as an international firm and increase its competitive advantage all over the globe (Czinkota and Ronkainen, 2007 p 21-23). 

The marketing of products plays a crucial role in the outcomes of the company’s sales. The factors can be classified into three forms under marketing environment, internal environment, macro environment, and microenvironment (Schmidt, 2005). This paper will highlight some of the macro and microenvironment factors that affect the marketing of groceries.

For example in our case, the two research methods can be used in two different companies like the airport and airline industries. Here, both qualitative and quantitative research methods can be applied to gain information on whether it is important for organizations to seek out customer’s needs and wants about a particular service in the market. 

In Social Media Marketing for small businesses, it is important to establish connections with those people who visit and contribute often. To do so, conversations must be maintained for a certain period of time. Conversations must occur in real-time with real people. Customers do not merely wish to be offered products and services.

In a developing economy, the automobile industry accounts for a large and significant economic sector. The industry accounts for an annual increase of 2.5 percent in car ownership. The auto industry currently exceeds the production of cars in comparison to its demand. The global overcapacity of the automobile sector has risen to about 20 million units.

Across the globe, the key trends which have ignited international marketing are an open world economy, the expansion of the Internet access worldwide for enhancement of the interconnection and interdependency of the economies of various countries, and the globalization of customers’ tastes (Baack, Harris & Baack, 2013).

The academy seeks to improve this position by making the programs affordable and readily available to many people within the community. The academy possesses a good share of the market approximated at about 40%. This figure remains based on the estimated number of school-going youngsters participating in similar programs within the area. 

Ocado.co.uk, the online supermarket, has a very sophisticated website. A flash presentation provides a visual image of its product line, ranging from foods to clothing and accessories, clearly illustrates what consumers can expect from the website. Thornton’s, the only digital retailer with a bricks-and-mortar presence, actively wants consumers to visit and find their traditional stores across the UK.

So in this regard, it can be considered that the marketing of services brings with it its own set of challenges for the marketing manager of any organization. A product is considered to be tangible because it can be touched and felt by consumers. Whereas services tend to be intangible and it has to be consumed at the point of its purchase.

Direct marketing employs a variety of media and forms, i.e. direct mail, mobile, television, internet, newspapers, radio, hand-held devices, magazines, and catalogs. The industry has undergone quick expansion for the past few years because of computers, new consumers’ lifestyles, credit cards, new technologies in printing, and in-store retailing.

The hierarchical structure of organizations is of great importance due to various reasons. For instance, it is through a proper hierarchy instituted in an organization that individuals perform following their managers’ expectations. Secondly, there is an improved level of profit-making because of enhanced performance.

The process of supply chain management is considered the backbone of modern business organizations. The success of companies or any business is dependent on various aspects wherein the supply chain can be considered as one of the prime elements. The supply chain is often regarded as the process of integrating companies and their operations together.

Product liability basically means holding a seller or a manufacturer liable for making a defective product available into the hands of a consumer. The responsibility for a product that is defective and causes injury lies with all those who sell the product and are in the chain of distribution. There is no particular federal law dealing with product liability.

Trends in consumer behavior present a very important factor that affects advertising in many organizations in terms of the method used and how the advertising strategy is executed especially considering the competitive international business. The consumer is central in informing strategy and therefore any marketing plan or idea must understand the needs of consumers.

Depending on the target audience and the campaign approaches intended by the campaign planners. It determines the efficiency of the process and the overall success of the campaign that determines how the targeted market will receive the product. Different theoretical factors affect the budgeting process in campaign communication as will be determined in this section.

The study concentrates upon analyzing the level of customer loyalty existing at Thai Square restaurants in London. In the case of the restaurant business, customer loyalty generally comes from the quality of food and beverages served; the level of hospitality and comfort that customers experience; and the ambiance of the restaurant. 

The industries have also started inventing some new technology which is more advanced from the earlier days. The industries are involved in influencing customers with better products. The taste and preference of children are more sophisticated nowadays. The sale of the industries is growing rapidly in recent years.

The use of brand names has a significant effect on the perceived quality and value of a product, as well as the willingness to purchase the product in comparison to not using the brand name. This study has indicated that brand name effects and price have a positive correlation effect on consumer’s quality perceptions and their purchasing decisions.

Influential bloggers have captured vital positions in the fashion industry. For instance, editor of American Vogue, Anna Wintour, has been sharing front-row seats with bloggers in the fashion weeks of Paris and Milan. Similar trends have also been observed in the case of Suzy Menkes, fashion editor of International Herald Tribune.

3D printers could bring huge progress in medical areas. They could improve the quality of treatment of procedures and provide better customer experience for patients. If medical technology could be advanced, the patient could receive better quality healthcare. Patients could experience greater customer experience when they go to the hospital. 

Since the business environment is always shifting and customer inclinations keep surfacing, marketers are obligatory to become accustomed fast. Decades ago marketing of goods and services was not as competitive as it is today. The methods of advertisement that were used back then are not the same ones as the ones being used today.