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Marketing Essays

Result for Subject Marketing:
19917 essays
Role of Digital Marketing to Build Customer Relationships in Amazon Com, Inc Marketing Dissertation
48 pages (14528 words) , Download 1 , Dissertation
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The paper “Role of Digital Marketing to Build Customer Relationships in Amazon Com, Inc” is an excellent example of a marketing dissertation. Digital marketing has emerged as a significant tool because traditional promotional techniques have lost importance. Consequently, digital marketing tools have emerged which have the capability of improving the relationship with customers.
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Strategic Management by Finlay Marketing Dissertation
63 pages (352 words) , Dissertation
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The paper “Strategic Management by Finlay” is a forceful example of a marketing dissertation. The objectives of the essay were to evaluate the impacts of positive as well as negative information about a brand (both corporate and product) on the consumers’ perceptions with relation to their CSR activities.
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Social Medias Role in Female Consumers Loyalty and Purchase Intention of Makeup in China Marketing Dissertation
60 pages (18004 words) , Dissertation
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The paper “Social Media’s Role in Female Consumers’ Loyalty and Purchase Intention of Makeup in China” is a relevant example of a marketing dissertation. The research intends to evaluate the role of social media platforms in enhancing the brand awareness, brand loyalty, and purchase intention of the customers.
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Is There Likely to Be Continuing Demand for Chinese Granite in the UK Kitchen Worktops Marketing Dissertation
49 pages (408 words) , Download 1 , Dissertation
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The paper “Is There Likely to Be Continuing Demand for Chinese Granite in the UK Kitchen Worktops?” is an excellent example of a marketing dissertation. This study provides a detailed understanding of the most effective marketing strategies that should be adopted by the Chinese granite companies to expand successfully in the UK.
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Effectiveness of Visual Merchandising in E-Commerce to Increase Sales Marketing Dissertation
41 pages (11357 words) , Dissertation
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The paper "Effectiveness of Visual Merchandising in E-Commerce to Increase Sales" is an excellent example of a dissertation on marketing. Visual merchandising can be considered an effective marketing tool that can help to achieve increased customer preference and sales volume. Online retailers are adopting it over the past years, to increase their sales and to strengthen their brand image.
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Market Segmentation Marketing Dissertation
15 pages (4775 words) , Download 0 , Dissertation
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The paper 'Market Segmentation' is a detailed example of a marketing dissertation. In recent times, marketers have developed a consumer-centric approach towards introducing a new product or service to the market. Intense competition in every industry and the need to stay ahead in the race are the primary factors that influence every move.
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The Financial Performance of the UK Hotel Industry Marketing Dissertation
52 pages (392 words) , Dissertation
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The paper entitled 'The Financial Performance of the UK Hotel Industry' is a cognitive example of a marketing dissertation. This study provides a detailed understanding of the financial performance of the UK hotel industry. During the past decade, the UK hotel industry has suffered from both ups and downs.
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The Effect of Online Purchasing on Consumer Behavior in Dubai Marketing Dissertation
66 pages (16069 words) , Download 2 , Dissertation
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The paper "The Effect of Online Purchasing on Consumer Behavior in Dubai" is a good example of a marketing dissertation. Many studies have focused on the relationship between online purchasing and consumer behavior (Masoud, 2016), but little attention has been paid to fundamental aspects of accessibility to product information, the convenience of the shopping process and consumers’ perceived safety.
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The Factor That Influences the Brand Loyalty - The Case of iPhone User Marketing Dissertation
36 pages (288 words) , Dissertation
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The paper "The Factor That Influences the Brand Loyalty - The Case of iPhone User" is a brilliant example of a dissertation on marketing. Following the revelation that companies are resorting to creating brand loyalty among customers as a way of marketing, the US for example has witnessed cases of loyalty in the smartphone industry.
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International Market Entry Strategy in the Automobile Sector - Geely Automobiles in India Marketing Dissertation
43 pages (11759 words) , Dissertation
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The paper "International Market Entry Strategy in the Automobile Sector - Geely Automobiles in India" is an outstanding example of a marketing dissertation. The global automotive industry has been undergoing consolidation, mergers and acquisition as a result of overcapacity, low customer satisfaction and loyalty in the industry.
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Customer Loyalty in Marketing Marketing Essay
6 pages (1500 words) , Download 0 , Essay
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Customer loyalty results from customer satisfaction due to the quality of products and services and is the driving force for profitability. Its concept revolves around the idea that the acquirement of new consumers is more costly compared to retaining an existing customer. It is associated with overriding price barriers not affected by price changes.
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Ways and Techniques for Social Marketing Marketing Coursework
6 pages (1719 words) , Download 0 , Coursework
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Since social marketing is mainly a combination of norms and not any specific theory the focus stays mainly on an individual only and not on a person’s huge surroundings. Even though the campaign runs by the individual's support, it is criticized that this remains uncertain in what way the individual’s attitude is affected by the surrounding of him.
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Intermediaries of IP Commercialization and Its Business Operation in the Open Innovation Marketing Coursework
18 pages (4715 words) , Download 0 , Coursework
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The paper "Intermediaries of IP Commercialization and Its Business Operation in the Open Innovation" is an outstanding example of marketing coursework. Innovation in ideas and marketing are key aspects driving business performance and growth in an increasingly competitive economic environment. Organizations are constantly finding new ways of capturing markets and innovating ideas to enhance profitability.
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Ethical and Communication Skills Analysis Marketing Coursework
6 pages (1672 words) , Download 0 , Coursework
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Appropriate decision making even in professional practice is dependent on the individual’s encounter with judgments calling for ethical conduct. While the training in professional conduct and codes of conduct for a particular profession provide useful guidelines for dealing with ethical dilemmas.
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The Controversial Social Marketing Campaign AIDS is a Mass Murderer Marketing Coursework
10 pages (2807 words) , Download 0 , Coursework
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The disease can be curtailed significantly and for that purpose awareness campaigns are designed. The aim of such campaigns is to educate the masses about the harms of Aids and about the preventive measures that can be taken. Advertisements are regularly used to target more and more people by governmental and non-governmental organizations.
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Retail Industry in the UK for the Last Quarter of 2011 Marketing Coursework
10 pages (2973 words) , Download 0 , Coursework
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The UK retail sector contributes 8% towards the country’s GDP which includes UK retailers going overseas and expansion of e-commerce beyond the borders of the United Kingdom (Farfan, 2011).  However, retailers in the UK face a huge challenge as they struggle to cope with the sudden deterioration in consumer demand and willingness to purchase.
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Impact of Culture and Other Macro Factors on the Marketing of Products Marketing Coursework
9 pages (3600 words) , Download 0 , Coursework
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To enter into an international market, the company has to deal with changing landscapes of international marketing. International marketing can be defined as the application of marketing principles outside the domestic market which includes similar functions in order to satisfy market demands as well as organizational objectives.
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Classic Airlines Marketing Solution Marketing Coursework
8 pages (2225 words) , Download 0 , Coursework
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Classic Airlines is faced with a marketing problem which has resulted in the loss of customer confidence and decreased share prices. This problem is worsened by the fact that fuel costs have increased and the labor force has become more expensive to acquire and maintain. The airline’s board of directors has thus decided to employ strategies for cutting costs. 
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Scope of Marketing Marketing Coursework
6 pages (1693 words) , Download 0 , Coursework
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AT $1 the quantity sold is 30 loaves but demand drops off to 20 loaves when the price is increased to $2. See the graph when the price is increased, the seller would want to sell more because it will be more profitable. However, we will find that consumers will buy less because of the increase in price. The consumer may look for substitute products for bread which could be cheaper.
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Market Opportunity and Marketing of Grilld Marketing Coursework
10 pages (2622 words) , Download 1 , Coursework
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Grill’d is an illuminating example of how an idea can be converted to a large-scale retail chain. Simon Crowe, the founder of the company, anticipated growing demands for burgers and he started his own business, providing franchising contractual relationship, with a view to providing quality and fresh hamburgers.
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Marketing Through Online Social Networking Communities Marketing Coursework
6 pages (2040 words) , Download 0 , Coursework
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The shift in the business paradigm to tapping users through social networking media is gaining momentum. Consumers are becoming more informed and the strategies aimed at them need to be chiseled to perfection in order to induce the desired response from them. Social networks make this quite simple when employed correctly. 
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Main Issues of Marketing Planning and Promotion Marketing Coursework
9 pages (2284 words) , Download 0 , Coursework
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Promotion is part of a marketing plan whereby it describes how a business will deliver its unique selling proposition to its prospective clients. Many different promotion avenues are available to a business however, what differentiates a successful and failed promotion plan is the focus. Focus provides businesses with the main and unique selling proposition.
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The Participation Rate of Gender, Work and the Family Marketing Coursework
6 pages (1772 words) , Download 0 , Coursework
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There is a difference between the participation rate, the employment rate, the unemployment rate, and the percentage of individuals who are not in the labor force.  The employment rate consists of individuals who worked for pay or profit during the survey week. This includes all individuals who have worked part-time or had temporary jobs. 
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Marketing Plan for Riverford Marketing Coursework
14 pages (3862 words) , Download 0 , Coursework
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The company was started in 1950 by john Watson Each farm has a group of local growers. The green part of the world being closed Totnes in the 1980s the Riverford was a much smaller market, niche market (Times 100, 2010). Farm in the Teign valley had already started this idea and they were selling 5000 to 7000 boxes initially and now they selling 47000 boxes per weak.
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Background to Media Plan of Unpackaged Grocery Retailers Marketing Coursework
7 pages (2199 words) , Download 0 , Coursework
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This generated the need for preparing a media plan for the organization, in order to reach out to more and more targeted consumers. “Media planning - is the choice of optimal channel advertising (advertising contacts), conducted in order to maximize the effectiveness of advertising campaigns” (What is a Media Plan? n.d.).
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Future of Employee Training and Development Marketing Coursework
6 pages (1916 words) , Download 0 , Coursework
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Training helps in developing employees to realize their full potential and job satisfaction. The current competitive business environment requires organizations to improve their training methods to accommodate changing trends in the technology world. Human development and knowledge are necessary to meet the changing trends in consumption.
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Real World Marketing Marketing Coursework
8 pages (2285 words) , Download 0 , Coursework
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The author will try to shed light on the purchase decisions of consumers with the help of mean end chain analysis. In the last phase of the analysis, the study will identify various value drivers for LEGO and describe their role in achieving excellence in the field of innovation for the company.  UK has been selected to conduct STEP analysis in order to assess the macro-environmental opportunity for LEGO.   
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Social Networking and Enterprise Marketing Coursework
9 pages (2655 words) , Download 0 , Coursework
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With the emergence of social network marketing, agents have been induced to embrace social media marketing to achieve a better understanding of customer needs, and build a better relationship with customers. Social marketing pursues in an elaborate manner the online marketing strategy a  business can adopt, the opportunities and challenges associated with social marketing.
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Leading the Way Start with a Marketing Audit Marketing Coursework
6 pages (1838 words) , Download 0 , Coursework
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"A marketing audit is a systematic, comprehensive examination of a firm's marketing organization, strategies, tactics, and activities. A marketing audit allows top management to discover the firm's strengths and weaknesses in relation to threats and opportunities it faces in the marketplace, and identify more effective uses for the accessible marketing resources".
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Main Issues of Services and Relationship Marketing Marketing Coursework
8 pages (2269 words) , Download 0 , Coursework
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Moreover, it involves the marketing of services such as telecommunication, car rental services, air travel, health services, and professional services among others.  Also, services are more widely denoted as economic facilitators that create added value and provide benefits to consumers, customers, or organizations.
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Main Aspects of Buyer Behaviour Marketing Coursework
9 pages (2295 words) , Download 0 , Coursework
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Fishbein’s analysis enables us to understand consumer preferences and thereby predict consumer behavior by understanding their preferences (Solomon et al 2009).    Based on the above analysis, it provided us a snapshot of how the players in the Downloadable Film Services are faring in terms of consumer behavior towards them. 
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Key Issues of Marketing Management Marketing Coursework
6 pages (1724 words) , Download 0 , Coursework
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Efficient marketing management uses the company’s resources in order to increase the customer’s base, as well as, improve the customers’ opinions on the company’s products and services. Marketing management further increases the company’s perceived value. The factors include; excellent information systems, qualified workforce.
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International Business and Marketing Marketing Coursework
13 pages (3514 words) , Download 0 , Coursework
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The paper "International Business and Marketing" is an outstanding example of marketing coursework. International business and marketing are fundamentally described as the execution of a broad assortment of business activities that are generally undertaken throughout national borders. It has been apparently observed that this particular conception of international business, as well as marketing, has gained momentum.
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Strategic Company Analysis - Lenovo Marketing Coursework
12 pages (3464 words) , Download 0 , Coursework
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For this reason, the identification of flexible and effective strategies has become a priority for business leaders in the global market. A series of strategic tools have been developed for helping leaders to locate strategies that can support the performance of their businesses. 
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Analysis of the Purchase Behavior Marketing Coursework
10 pages (2589 words) , Download 0 , Coursework
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Brand value, brand loyalty, after-sales services, superior performances, cheaper price, use of better technologies, etc are some of the factors which motivate current consumers to go for certain products and services. Reputations in the past of a particular brand may not affect a consumer of the present era.
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Integrated Marketing Communications Campaign White Horse Whiskey Marketing Coursework
11 pages (2789 words) , Download 0 , Coursework
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While this alcoholic drink continues to make a strong following among the old market, the contrary could be said about the younger crowd. Its distinct and traditional taste does not seem to appeal to them as they prefer lighter and chilled drinks such as vodka, wine, and lagers. Whiskey is commonly associated with unpleasant images of “briar pipes"
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The Retail Mix Analysis for Zara in Uk Marketing Coursework
12 pages (3296 words) , Download 0 , Coursework
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It is a brainchild of Amancio Ortega and Rosalía Mera. It had been established in 1975 and is famous for the accessories and the fashionable clothing that they have to offer. It is a brainchild of Amancio Ortega and Rosalía Mera. Unlike other fashion stores, Zara does not outsource different stages that are involved in the production of its products. 
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Marketing Strategy of Pharmaceutical companies GlaxoSmithKline Marketing Coursework
10 pages (3079 words) , Download 2 , Coursework
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One such pharma company is GlaxoSmithKline plc (GSK) which is a British multinational pharmaceutical company headquartered in London, UK. GSK has a unique mission statement that explains their aim and (objective of) providing consumers with new products and with more improved projects.
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Key Aspects of Bonds Brand Marketing Coursework
14 pages (3891 words) , Download 0 , Coursework
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The Chesty Bond image and related comic strips have often been associated with the brand and reflect the brand personality traits of masculinity, reliability. This brand is iconic in that it has originated in, produced, and marketed to Australia. However, the brand’s decision to sack Australian workers and move operations overseas has negatively affected its brand equity.
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Metro H and Res Marketing Plan Expanding to India Marketing Coursework
6 pages (1971 words) , Download 0 , Coursework
Free
The national GDP is reported to be increasing with an average growth rate of between 5 – 7 %. The tourism industry ranks first among the service industries and thus a good sector to invest in. This creates an excellent opportunity for Metro H and Res Company that aims at supplying modern kitchen equipment to the Indian market.
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The Market of Nike Fuel Band Marketing Coursework
7 pages (1904 words) , Download 0 , Coursework
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Perhaps, the most conspicuous of all of them is the existence of common offerings under the group of food supplements. However, there is a product that tries to compete and position itself under the category of health devices. The product is the Nike fuel band, Nike’s latest hardware device that tracks a person’s daily physical activity.
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Consumer Behavior Theory and Brand Development Marketing Coursework
6 pages (1660 words) , Download 0 , Coursework
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Achieving a unique position in the market requires brands to be developed around a set of key attributes that concern customers (perceptual mapping). Most importantly, however, is the notion of customer-based brand equity which requires brands to aid recall and to enable customers to associate the product category with the brand.
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Chinas Competitiveness in the Automobiles Industry Marketing Coursework
12 pages (3587 words) , Download 0 , Coursework
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China should be more aggressive in being proactive when it comes to marketing since this is one of the most fundamental tools for differentiating and establishing a brand identity. Foreign investment in the country that the capabilities to import products is of legitimate concern to the country and its most prominent and profitable automakers.
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Macromarketing: Assessment of Impact of Marketing on Society Marketing Coursework
9 pages (2423 words) , Download 0 , Coursework
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Among these notable concepts, macro marketing remains the strongest concept. The concept has historical roots of implication and has helped the societal order to regain from the era of social misconstruction. The link between social order and macro marketing is worth understanding because it involves sociology and the study of human interactions.
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Sainsbury's 'Christmas and Marketing Strategy Marketing Coursework
8 pages (2511 words) , Download 0 , Coursework
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The mission of the grocery retailer is to be the customer’s first choice, in terms of food, while offering outstanding quality products as well as great services as competitive cost. Christmas is one of the most celebrated festivals among all western countries. Thus, marketers have a huge opportunity for not only cashing from this festival.
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US Car Market Entry Strategy Marketing Coursework
9 pages (2635 words) , Download 0 , Coursework
Free
The growing strength of rivalry in global marketplaces is a test facing corporations at all stages of participation in international markets. At present, the United States has one of the largest automotive markets in the world and is home to 13 auto manufacturers. From 2007 to 2011 auto manufacturers in the USA have produced 8.1 million passenger vehicles annually.
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The Rise of Online Shopping Marketing Coursework
13 pages (3496 words) , Download 0 , Coursework
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The paper "The Rise of Online Shopping" is an outstanding example of marketing coursework. Innovation and technological changes have had significant effects on the way people purchase goods and services in the contemporary world. The introduction of the computer and internet as tools for conducting business has resulted in the introduction of online shopping.
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How Financial and Non Financial Metrics can be Used for Quantify the Effectiveness of Marketing Campaign Marketing Coursework
6 pages (1988 words) , Download 0 , Coursework
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On the other hand, there is also a constant tussle between the two extremes of quantitative or financial evidence of performance and the qualitative or non-financial measures for assessing the performance of the campaign. The case studies of B&K Distributors and DuPont-NASCAR Marketing have been used for extraction idea about the most viable source.
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Global Marketing Strategy of Chery Automobile Company ltd Marketing Coursework
9 pages (2898 words) , Download 2 , Coursework
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However, its business was at its zenith in 2010, when aggregate sales were estimated to be 700000 units. The primary objective of the paper is to find the appropriate entry strategy.  It should be noted that if the company desires to trade in the market of the U.S., its business would be subjected to cut-throat competition in there. 
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The Effect of Culture on International Marketing Marketing Coursework
14 pages (4868 words) , Download 0 , Coursework
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Culture has a massive impact on international marketing. Cultural elements like languages, religion and political environment can influence multinational corporations. It has been also identified that for international marketing MNCs must need to understand consumer behavior; otherwise, their profitability could suffer and the brand image might be negatively affected.
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