Marketing Essays

Achieving a unique position in the market requires brands to be developed around a set of key attributes that concern customers (perceptual mapping). Most importantly, however, is the notion of customer-based brand equity which requires brands to aid recall and to enable customers to associate the product category with the brand.

China should be more aggressive in being proactive when it comes to marketing since this is one of the most fundamental tools for differentiating and establishing a brand identity. Foreign investment in the country that the capabilities to import products is of legitimate concern to the country and its most prominent and profitable automakers.

Among these notable concepts, macro marketing remains the strongest concept. The concept has historical roots of implication and has helped the societal order to regain from the era of social misconstruction. The link between social order and macro marketing is worth understanding because it involves sociology and the study of human interactions.

The mission of the grocery retailer is to be the customer’s first choice, in terms of food, while offering outstanding quality products as well as great services as competitive cost. Christmas is one of the most celebrated festivals among all western countries. Thus, marketers have a huge opportunity for not only cashing from this festival.

The growing strength of rivalry in global marketplaces is a test facing corporations at all stages of participation in international markets. At present, the United States has one of the largest automotive markets in the world and is home to 13 auto manufacturers. From 2007 to 2011 auto manufacturers in the USA have produced 8.1 million passenger vehicles annually.

The paper "The Rise of Online Shopping" is an outstanding example of marketing coursework. Innovation and technological changes have had significant effects on the way people purchase goods and services in the contemporary world. The introduction of the computer and internet as tools for conducting business has resulted in the introduction of online shopping.

On the other hand, there is also a constant tussle between the two extremes of quantitative or financial evidence of performance and the qualitative or non-financial measures for assessing the performance of the campaign. The case studies of B&K Distributors and DuPont-NASCAR Marketing have been used for extraction idea about the most viable source.

However, its business was at its zenith in 2010, when aggregate sales were estimated to be 700000 units. The primary objective of the paper is to find the appropriate entry strategy.  It should be noted that if the company desires to trade in the market of the U.S., its business would be subjected to cut-throat competition in there. 

Culture has a massive impact on international marketing. Cultural elements like languages, religion and political environment can influence multinational corporations. It has been also identified that for international marketing MNCs must need to understand consumer behavior; otherwise, their profitability could suffer and the brand image might be negatively affected.

The brand is a specified name for any product. A powerful branding means that the product is truly ruling over the customer’s minds. All the research studies show that brand awareness exerts its strong influence on consumer buying behavior and this awareness is only possible if the brand is properly marketed in the industry.

In this age of competitiveness and high bargaining power, sustainability is the most desired dream of any organizational entrepreneur. This might be possible, only if the entrepreneur of an organization introduces varies types of inventive products. It might help the organization to satisfy the changing requirements and demands of the customers in an effective way.

Consumer mindset metrics cover features such as brand awareness, consideration, preference, and liking among the consumers of a particular market (Wenderoth, 2009, pp. 79-82). These features in metrics help to understand the brand exposure and the buying decision making in the consumer's mind which differs from market to market.

The ineffective leaders seek to invert the principle while merely considering that the leaders need service from the people. Such faulty ideologies foster a notion in which leaders have opportunities of taking the acquisition of personal status and advantage irrespective of the expense to others and is wrong. 

The company is doing good as far as providing the specific service of night traveling is concerned. However, for the purposes of niche segmentation, the recommendations that have been discussed herein could play a very big role in ensuring the company’s goal is reached. The adoption of such recommendations will form a hallmark in ensuring that the company creates its niche in the market.

International cultural dimensions, communication patterns, and globalization of markets. International marketing was among the core topics that we covered in class. Fatemah and Mubarak made presentations about international marketing in different weeks. I also national cultural dimensions, communication patterns, and globalization of markets. 

Various media tools and tactics are often employed in meeting marketing campaign goals. The success of these tactics depends on their alignment with the business model. This paper presents a detailed plan upon which

The following are the challenges that face the operations section of an organization, as one of its functional areas: Crises Management: Management of crises pose a challenge to the operations managers as it has to spread effect to the other parts of the organization. The crises that are common in this functional area are production and system breakdown.

The authors asserted that recurring revenue helps generate around 30-40% of the company’s entire revenue hence is a vital source of profitability. The authors asserted that recurring revenue helps generate around 30-40% of the company’s entire revenue hence is a vital source of profitability. The essay will focus on the service industry, specifically fast-food restaurants.

Consequently, this research will undertake a pilot test to ensure that all the questions are comprehendible and reliable. The mode of the-testing was undertaken by distributing questionnaires to 5 select respondents in Thailand that had experience in internet shopping. The researcher undertook Cronbach’s alpha theory during the pilot test.

This paper aims at evaluating factors that affect China’s disposable income. Positive disposable personal income exhibits a real financial state of the country. Deflation may be an inhibiting factor, but this does not deter an economy from showing attractive performances. The key finding proves that living in luxurious housing conditions provide a significant aspect in individual's lives. 

In the industrialized arena, customers, suppliers, and retailers have established direct links with each other for the efficient flow of information, which has become possible due to the geographic integration of the markets in these regions. As a result, the conduction of marketing research has become increasingly significant for the identification of market segments locally, regionally, as well as, globally.

Saudi people will be benefitted immensely from social media marketing because of the tightest moral and social laws which prevent them from purchasing the goods they wanted. The option of Internet purchasing is a blessing for them and therefore, marketers should target Saudi females while formulating marketing strategies for Saudi Arabia through social media networks.

GM canola was banned by all states; however, Western Australia lifted the ban and allowed the use of GM canola products. It is stated that the reintroduction of GM canola can lead impact severely the Australian market. It is important for this company to take into consideration the issue of GM canola before it ventures into selling the product in Australia.

Despite these developments, businesses that incorporate cross-cultural elements into their activities experience difficulties as a result of differences in cultural backgrounds.  Problems caused by cultural differences in international firms are problematic on every level; from negotiations between companies across the globe to the management of international teams.

Predatory pricing is one such strategy that is being used by business organizations across the globe. Predatory pricing involves a strategy in which a firm sells its products at the lowest possible rates below the offerings of all the competitors so as to grab the market share of the competitors on the basis of competitive pricing (Denger, American Bar Association.)

During the past few years due to intense competitive rivalry, it has become challenging for organizations to sustain a strong position in the industry for a long time. Certain organizations have prospered in implementing new marketing practices which have empowered them to accomplish astonishing development while others have succeeded in generating high volumes of sales.

Zara’s introduction was graced with her apparel and clothing sold at typically low prices. Customers were excited at Zara’s entry in Melbourne. This early, her competitors were preparing for her coming. Before the Melbourne opening, they had anticipated heavy traffic of buyers, and some of them opened earlier than the newcomer while another store.

 On the other hand, the promotion has been defined as a tactical marketing tool that is aimed at generating a desired response from the target market. For a large and successful organization like Virgin Atlantic, the company uses various modes of advertising depending on the location or place where it tries to target. 

 A brand is traditionally defined as “the name, associated with one or more items in the product line, that is used to identify the source of the character of the item(s)”. The American Marketing Association (AMA) describes a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers.

The paper "Risks Facing Companies When Exporting " is an outstanding example of marketing coursework. Organizations are increasingly becoming complex and more and more firms are finding it easier to expand at the international level. Low demand at the domestic level as well as opening up of international markets, therefore, has allowed international firms to look for opportunities to do business at an international level.

Upon the levee system failing in New Orleans, the city found itself virtually underwater and in dire need of assistance from the American Red Cross in evacuating survivors as well as bringing first aid and supplies to the area.  According to Coombs' SCCT theory, upon news of the hurricane all stakeholders, including the affected cities, the American Red Cross, and the government.

We as Movember foundation have value for this fact and we have taken it to be our basic operations principle. Movember is an Australia based charitable organization that that has concern for all humanity across the globe. The foundation, therefore, conducts and implements annual events across the globe meant to create awareness on issues concerning men’s health.

It is an industry that demands careful planning before embarking on setting up the business. Restaurants thrive on the demand from customers. To be a success in the industry requires that the setup restaurant lures and captures customers while at the same time subduing its competition (Shock, Bowen & Stefanelli 2004, p.34).

Despite the high penetration level of MNA media into the local market, the company is looking for new ways to generate revenue.  The company is looking for ways to use the brand value of MNA and gain trust held within the market it serves.  At present, the company is setting up a new business arm completely different from the present business units.

The paper "The Network Society" is an outstanding example of marketing coursework. Society refers to the structures within which people live in. It is comprised of the taboos, beliefs, practices, norms, culture, and religious beliefs of the people living in it. Society is made up of people who speak different languages and who use a wide variety of symbols for communication.

The whole process of future-gazing is filled with difficulties and the only certainty that is there is that there will be differences that will be significant where some will be based on the current understanding of the important features that are in the industry and the new technologies that influence the ways that business is conducted. 

Managerial marketing can be defined as the key spectrum for which an organization can wish to reach the most effective tools and can reach to the customers for making a purchase decision. It includes some key factors to understand the targets of the market the customers should know about the products that are going to launch in the market.

However, launching operations in another country might be a very challenging experience for business executives. Since it involves moving to a new country with a diverse social, cultural, political, legal, and technological climate, it becomes incumbent upon the top management to come up with viable and well-thought strategies suitable for the new market.

Value and function was thus a critical perception of branding (Bastos and Levy, 2012). As time went by, mass media became critical in the public; advertisers began

In order to demonstrate a viable structure, an effective marketing plan reflects a clear depiction of the business including strategies associated with the marketing mix, segmentation, positioning, and targeting that the organizations require to be taken into concern while launching a product in a particular market (Kotler, 2000; GRANT finder Ltd., n.d.).

Individual engagement is determined as the interaction between the client and the firm “in a manner that the brand defines as meaning”. With regard to individual engagement, the Financial Times provides various approaches to engage an individual client. On the website, the organization has provided several avenues such as social media networks.

Popular social networking site Facebook is attempting to change the traditional way in which organizations advertise their products and services to potential customers. Several large organizations have already dedicated their involvement to use Facebook as one of the legitimate advertising platforms. 

Nivea is a flagship brand for products manufactured by the Beiersdorf Company. Nivea products are universal brands available in many parts of the world. However, the company’s original market is in Australia. There are a number of companies, which are competing for the market share of Nivea products in order to dominate it with their products.

This has made the restaurant excellently unique and attractive. Through the glass, floors are the kitchen with modern cooking equipment. Interestingly, the restaurant has automated customer service with iPads and phone tablets fixed on the tables and the dining rooms. The restaurant, therefore, has very few mobile waiters except those serving the customers. 

The strength and weaknesses of the company are considered in analyzing the internal characteristics of the firm while opportunities are threats are considered as external characteristics. The fast-food industry is experiencing a boom and therefore the brands like Starbucks, McDonalds’ are trying to capture more markets around the globe.

Annie’s Homegrown Organic is a small business that deals in the sale of organic food. Most of the products are precooked, frozen, canned, or prepackaged. The company started in 1989 as a macaroni and cheese seller, and then expanded its product base to include more diverse organic products. 

 Those products are generally being used in the oil, chemical, and gas industry as indicators of danger. The company is having well designed in house production capacities of their products. The company is an expert in this kind of products and materials. The company’s sales force is technically well equipped to handle their customers in the market.

Due to this, the brand image and reliability of the airline organization reduced that declined their position and competitive advantage in global perspectives as compared to many other rival players.  Due to an extreme hike in fuel prices, Air China, one of the reputed flagship airline providers experienced a similar bitter incident of downfall. 

In a situation that is characterized by a catastrophe of this magnitude, it is always important to be prepared to deal with the issues that arise in terms of public relations. There should be two people who will act as the spokesperson and the backup who should be on call the entire time and be informed enough to deal with the effects that will arise from a disaster.

Moreover, by analyzing the benefits and features, the interested customers might easily become interested in purchasing the products or services as compared to others. In addition, visually display or advertisements of the products or services also helps an organization to increase its customer base that may improve its profitability and brand image.