Research - Phase 1 - Background and Literature Review
Research - Phase 1 - Background and Literature Review Marketing Research Paper
6 pages (1500 words) , Research Paper
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n adoption , the perception of people with related to the usefulness, ease and trust towards using a technology which is into money transaction are been studied using various reviews of the reports of various analysts. The mm-payment services could be explained as the services
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The Original Case Study
The Original Case Study Marketing Case Study
9 pages (2250 words) , Case Study
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This is therefore the largest Emirati Authority that is charged with the development, consolidation and maintenance of laws, policies and procedures of emergency
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SPSS project
SPSS project Marketing Assignment
8 pages (2000 words) , Assignment
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rity of the respondents interviewed (41.2%) were aged between 35-55 years old, while 29.3% of those interviewed were aged above 55 years old while 28.3 were aged below 35 years old. In terms of age and gender, majority of male respondents (45.9%) were aged between 35-55 years
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What is Customer Loyality
What is Customer Loyality Marketing Literature review
6 pages (1500 words) , Download 3 , Literature review
The scholars consider the relationship to be arbitrated by norms in the society as well as situational factors. In their study, Dick and Basu identify cognitive, affective and conative background to influence loyalty accompanied by motivation, perception, and behavior. According to Oliver (1999), consumer loyalty and satisfaction are linked.
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Designing and Managing Integrated Marketing Channels
Designing and Managing Integrated Marketing Channels Marketing Essay
1 pages (250 words) , Download 0 , Essay
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It is stated that the best manner to integrate and manage different channels need organizations to build a strong partnership. The ultimate goal of the organizations remains integration of profit that they can make with the help of relationship. Integration
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Opportunity Journal
Opportunity Journal Marketing Assignment
3 pages (750 words) , Assignment
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The app should also be able to give the tourists a basic price range of products in the area. Finally, the app can also have a reference to places with the best services and products. The
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Group marketing plan
Group marketing plan Marketing Essay
2 pages (500 words) , Download 0 , Essay
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The management will carry out different management approaches for the different campaigns which will make their products stay ahead of their competition. Roadshows, events in restaurants, university activities and bars with the state of Oregon such as Taylor’s
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Comparison in graduation in engineering
Comparison in graduation in engineering Marketing Assignment
1 pages (250 words) , Download 0 , Assignment
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Malaysian Universities releases between 20,000 and 30,000 engineers in the market every year (Orpwood et al., 2013). Cambodia and Vietnam are worse hit by the number of graduates. The two countries produce less number of
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An Analysis of the Current Developments in International Advertising Regulation and its Impact on International Marketing Strategies and Consumers across International Markets
An Analysis of the Current Developments in International Advertising Regulation and its Impact on International Marketing Strategies and Consumers across International Markets Marketing Coursework
12 pages (3000 words) , Coursework
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Additionally, international marketing is inclined towards to achieving the objectives of the organisation along with expanding business internationally (Yucel & Dagdelen, n.d.). To be
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Corporate Social Performance (research report)
Corporate Social Performance (research report) Marketing Essay
13 pages (3250 words) , Essay
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Thus a firm with high levels of CSP bears high preference from customers and investors as well. Corporate social responsibility (CSR) is the business practice conducted by a firm to ensure that its profit
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Commercial aircrafts (such as Boeing 787 Dream liner) for Airline Industry (such as Qatar Airways)
Commercial aircrafts (such as Boeing 787 Dream liner) for Airline Industry (such as Qatar Airways) Marketing Research Proposal
10 pages (2500 words) , Research Proposal
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Always the need a business owner has is catalyzed by the attitudes and buying decisions of the clients, meaning it is imperative to pay close attention to these needs. Sadly, the pressure business owners find
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Marketing and consultancy for food trucks
Marketing and consultancy for food trucks Marketing Lab Report
4 pages (1000 words) , Download 1 , Lab Report
Again, it is frustrating and time-consuming when finding the local lunch spots and the locating the truck events to both the truck operators and the customers. Before starting a food truck, there are essential factors that are considered to enable
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How can small local retailers participate in mobile marketing
How can small local retailers participate in mobile marketing Marketing Essay
1 pages (250 words) , Download 0 , Essay
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In addition, local retailers can be able to communicate with their customers through emails and even video calling to show their customers the products that they have. The
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IKEA Product Line Development
IKEA Product Line Development Marketing Essay
2 pages (500 words) , Download 0 , Essay
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The author states that the focus of IKEA has been to offer quality furniture at reduced prices. The company recognizes that many people are looking for quality products at reasonable prices. For this reason, IKEA follows the cost leadership strategy by minimizing the cost of production to attach lower prices to its sofas and armchairs.
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International Marketing Strategies
International Marketing Strategies Marketing Essay
8 pages (2000 words) , Download 1 , Essay
Global marketing is one of the areas that have attracted the most research attention in the international marketing literature. A major theoretical logic in global marketing has been that a firm’s strategy must fit its external environment (the industrial organization view) and its internal environment (the resource-based view).
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The Internet and the music industry
The Internet and the music industry Marketing Essay
5 pages (1250 words) , Essay
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The internet technology is one of the most important breakthroughs in the current era which enables limitless possibilities in terms of information sharing and data gathering.
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The Importace of Soap Packaging
The Importace of Soap Packaging Marketing Assignment
1 pages (250 words) , Download 1 , Assignment
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Not only do the symbols used on the packaging symbolize the nature of the soap, but the soap sectors also use different color boxes to define the function of soap. The soap department now offers a vast selection of soaps and attempt to reveal the purpose of the soap by using select packaging that varies in color, and symbols located on the box.  
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New product
New product Marketing Essay
2 pages (500 words) , Download 1 , Essay
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Opinion of the suppliers was also analyzed to assist develop better product. Magic cloth was developed in the conventional eight sequential
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Managing Big Data in the Organization
Managing Big Data in the Organization Marketing Essay
1 pages (250 words) , Download 0 , Essay
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 Instead of the impersonal data collection modes of the past, these companies have now realized that it is better to deal with potential customers on a more personal basis so that data that are more reliable can be collected. Due to the availability of a lot of data that is brought about by social networks and consumer websites and it is making it difficult for these companies to handle. 
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Decision Making Process Model in Real Life Marketing
Decision Making Process Model in Real Life Marketing Marketing Essay
5 pages (1250 words) , Download 1 , Essay
The author states that the consumer decision making process can be described as the several steps taken with regard to psychological determination of a final result according to the results obtained at each particular stage. By interviewing an individual one can determine the decision making process that they underwent.
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Marketing Research assignment 2
Marketing Research assignment 2 Marketing Assignment
1 pages (250 words) , Download 0 , Assignment
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This is a fairly artificial test, and it provides credible information at an early stage before the whole project can be initiated. The test should be extended to about 10-20 days in order to achieve the best responses from the clients. This will also go
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LOREAL BUILDING A GLOBAL COSMETIC BRAND. Pages 644- 651 of your main text Ghauri and Cateora text book (2010)
LOREAL BUILDING A GLOBAL COSMETIC BRAND. Pages 644- 651 of your main text Ghauri and Cateora text book (2010) Marketing Case Study
11 pages (2750 words) , Case Study
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nd was that it was made in such a way that it did not destroy hair as did other similar products that were in the market, which used corrosive chemicals. Thus, this product gained popularity amongst the Parisian hair dressers he was selling to, prompting him to continue
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Competition
Competition Marketing Essay
2 pages (500 words) , Download 1 , Essay
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In business, competition grows more forceful and severe in every year, ranging from competitors that venture globally to capture newer markets, online contestants looking for low-cost methods to establish
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4
4 Marketing Assignment
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Pfizer took advantage of the desperation of the Nigerians to use their children as guinea pigs. It is also worth noting that an article in the Washington Post (2006) proved that the certificate of approval for the trial was a fake. This shows that the
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Answer questions
Answer questions Marketing Admission/Application Essay
2 pages (500 words) , Download 0 , Admission/Application Essay
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The past fiscal year saw electronics giant Apple and Samsung take a 20% share in the Japanese market, the highest over the past years when there were no foreign products in market. Experts believe that Japanese
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Social media in marketing
Social media in marketing Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
nventive technologies such as internet, communication devices, computers, electronic devices and many others entirely changed the life style and characteristics of a human being. Internet is that invention that opened the world of E-commerce, online learning as well as online
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E market paper
E market paper Marketing Essay
4 pages (1000 words) , Essay
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Internet marketing, also known as eMarketing or electronic marketing refers to the application of marketing principles in electronic media, especially the internet (Eisenberg, 2013). As businesses apply marketing principles by creating market segments from the rising
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Marketing Management - Phenomenon of Online Communities of Consumers
Marketing Management - Phenomenon of Online Communities of Consumers Marketing Assignment
9 pages (2250 words) , Assignment
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The stages that a product usually goes through immediately are introduced into the market and are known as the product life-cycle. It should be noted, that product life-cycle usually has four stages, namely: the introduction stage; the growth stage; the maturity and the decline stage (Lawrence & Klimberg 2010, p. 99).
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The Marketing Plan
The Marketing Plan Marketing Essay
9 pages (2250 words) , Essay
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Due to which, the brand image and market share of the organization of Arnott enhanced to a significant extent as compared to many other rival players such as Kraft Foods Ltd, Goodman Fielder Ltd etc. The organization of Arnott experiences a reputed position in the industry of
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Marketing strategies analysis
Marketing strategies analysis Marketing Case Study
4 pages (1000 words) , Download 1 , Case Study
The major reason behind this strategy was ensuring that it got back its profits quickly by ensuring that only high-end people purchased the commodities. If an interested person decided to visit the company’s websites, he or she
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Service visit and analyzes assignment 1
Service visit and analyzes assignment 1 Marketing Essay
4 pages (1000 words) , Essay
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Little Owl has set its position in the city through exceptional food quality and customer convenience. This restaurant is well known in the city for casual dining and Mediterranean cuisine. It mainly focuses on
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Corporate Responsibility and Marketing Strategies
Corporate Responsibility and Marketing Strategies Marketing Assignment
7 pages (1750 words) , Download 1 , Assignment
The implementation of innovative products and marketing strategy by Apple has blazed the line for the electronic products. The Apple brand for millions of consumers embodies innovation, quality and prestige. The success stems of Apple Corporation are believed by many
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Air Arabia Formal Report
Air Arabia Formal Report Marketing Research Paper
7 pages (1750 words) , Research Paper
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Air Arabia has operates in several hubs spread across Middle East and North Africa. The main hub is located in Sharjah Airport, United Arab Emirates, Cairo, and
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Marketing communications
Marketing communications Marketing Essay
11 pages (2750 words) , Essay
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This report found out that by 2018, over 77% of UK adults will be using Smartphones. Currently, 61% are using them and over 37% teenagers are users of the said gadget. The two groups do not use the gadget for the same purpose, as one was more
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Consumer buying behaviour blogs and portfolio
Consumer buying behaviour blogs and portfolio Marketing Essay
11 pages (2750 words) , Essay
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The author says that at times he feels that there is no need for purchasing branded products. This is because similar products are offered by other firms at reasonable prices. Brand not only ensures quality but even constitutes high prices. However certain experience annoys customers in context of purchasing a branded good or service.
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Customer behavior summary about social media
Customer behavior summary about social media Marketing Essay
1 pages (250 words) , Download 1 , Essay
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The social behaviors can satisfy the various needs at the different levels of Maslow’s hierarchy of needs, more so if the consumers participate in social networks such
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Key Performance Indicator analysis for "Be More Dog" Campaign
Key Performance Indicator analysis for "Be More Dog" Campaign Marketing Essay
2 pages (500 words) , Download 0 , Essay
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D. 2007 pg 31). Performance indicators are regularly associated with initiatives that improve performance (Marr, B. 2012 pg 25). Integrated communications systems indicate the
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Critical appraisal of company's CSR
Critical appraisal of company's CSR Marketing Essay
12 pages (3000 words) , Essay
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The company remains one of the largest chain stores in the world. Sam Walton founded Wal-Mart stores. The entrepreneur opened his first store in America, and the
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Evaluating the Wheel of Retailing
Evaluating the Wheel of Retailing Marketing Essay
2 pages (500 words) , Download 0 , Essay
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Another tactic adopted by the owner to raise the reputation was by introducing a pizza museum that is one of a kind in nature. After the development of its reputation and its economy, the owner maintained the quality this entire period and started to raise the prices as it was now in a position to compete with the giants.  
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Assignmet paper
Assignmet paper Marketing Coursework
2 pages (500 words) , Download 0 , Coursework
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Frequently new organizations can contend to the fact that they are little, more adaptable and target a specific clientele as opposed to larger businesses. However, the need to penetrate either a saturated market or an untouched market has made businesses to set aside
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The Launch of a New Ice Cream Dessert
The Launch of a New Ice Cream Dessert Marketing Term Paper
9 pages (2250 words) , Term Paper
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Most of the local and regional companies have larger market share due to their local national feelings of the customer. Branding is a major product strategy issue. Branding is such a strong force today that hardly anything goes unbranded. Brands indicate certain quality and standard and strengthen buyer preferences.  
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Marketing Simulation by Thorr Company
Marketing Simulation by Thorr Company Marketing Research Paper
4 pages (1000 words) , Research Paper
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Differentiation is an element that allows a firm to form a strategy to separate its products within a marketplace. The original strategy of the company was having the industry’s best premier motorcycle. This was a brand model that allowed for greater exclusivity and the formation of a high-end market.
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Marketing of a new computer project
Marketing of a new computer project Marketing Research Paper
4 pages (1000 words) , Research Paper
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I have selected the project of the marketing of a new computer. During the selection of this project, I was interested in the effective management of activity like this. In this report, I will discuss the implementation of this project by using the WBS, CPA, and OBS. I will discuss the project duration by allocating its activities a suitable time for the execution.
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Global Market Expansion of New Irelands Wool
Global Market Expansion of New Irelands Wool Marketing Case Study
10 pages (2500 words) , Download 1 , Case Study
In order to venture and run the business profitably, they need enough resources, be it capital or manpower or both. If all the resources are available they can operate their business in an expected way otherwise it would be safe to cater to the local market and then go for expansion of market when resources are enough and abundant for the purpose.
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Ford Motor Company: Industry, Environment, Mission and Strategies
Ford Motor Company: Industry, Environment, Mission and Strategies Marketing Research Paper
2 pages (500 words) , Download 0 , Research Paper
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Government regulators are constantly pushing for tighter fuel economy regulation, while gas mileage is a prime concern for many consumers (Gas
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Slashing Costs with Customer Loyalty
Slashing Costs with Customer Loyalty Marketing Case Study
13 pages (3250 words) , Download 1 , Case Study
Frederich Reichheld saw the perspective of loyalty as a crucial factor in the premise of the investor, employee and customer retention. He also presented that loyalty can be associated with value and profits. His works have been recognized since 1990. However, he has not been integrated into the academe of marketing research.
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Flower of Service Model
Flower of Service Model Marketing Essay
2 pages (500 words) , Download 0 , Essay
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According to Lovelock (2010, p.78), the following cluster of eight services comprises the many types of supplementary services: These services form the petals of a flower, thus, taking the name of flower of service (see Figure 1). The figure
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Eco-effective Designs
Eco-effective Designs Marketing Essay
1 pages (250 words) , Download 0 , Essay
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Generally, a good example of a company whose decision making focuses on its effects on the environment is Whole Foods Compostable Food Packaging (US). They refer to this step as getting rid of known culprits, where all toxic substances are extracted, such as lead and chlorine from the packaging containers.
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Marketing Concepts of Nike Company
Marketing Concepts of Nike Company Marketing Essay
1 pages (250 words) , Download 1 , Essay
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As the paper outlines, the Nike Company’s headquarters is at Beaverton Oregon. Nike is the world’s top supplier of apparel and athletic shoes and one of the most popular manufacturers of sports equipment worldwide. The multinational corporation has realized revenues exceeding 24.1 billion dollars as of May 31st, 2012.
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Principles of Marketing
Principles of Marketing Marketing Assignment
7 pages (1750 words) , Download 1 , Assignment
Marketing as a business function has evolved over time. Traditionally, the business fraternity has seen many a change and mostly owing to the changes in the orientation of marketing. Right from the days of product orientation to selling orientation to marketing orientation to relationship marketing, marketing has come along a long way 
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