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Marketing Essays

Result for Subject Marketing:
19702 essays
Situational Analysis and Marketing Objectives for Big W Online Services Marketing Case Study
10 pages (2983 words) , Download 4 , Case Study
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The paper "Situational Analysis and Marketing Objectives for Big W Online Services" is an outstanding example of a marketing case study. The paper looks into the situational analysis for Big W, by using different tools look the 7P’s of marketing, the external analysis, competitor analysis, customer analysis and SWOT.
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Marketing Plan for Nokia C Series Marketing Case Study
10 pages (2723 words) , Download 0 , Case Study
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The paper "Marketing Plan for Nokia C Series" is a perfect example of a marketing case study. Nokia is in the mobile handset business and has grown and established its network over different places. The company has been able to spread its network over the world and has enabled itself to be one of the handset providers in the world.
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Small and Medium Enterprise Development Report - Posh Car Centre Marketing Case Study
26 pages (6944 words) , Case Study
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The paper "Small and Medium Enterprise Development Report - Posh Car Centre " is an outstanding example of a marketing case study. Posh Car Centre (PCC) is a unique innovation that started out as a personal hobby. It then developed into part item money making creative past time. This was the creation of a couple of students who used to wash their cars and those of their neighbours.
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Individual Situation Analysis for MacDonalds Marketing Case Study
6 pages (1820 words) , Download 0 , Case Study
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The paper 'Individual Situation Analysis for MacDonald’s" is a good example of a marketing case study. A situation in terms of business may refer to the general context that a business organisation is operating. A situation analysis therefore defines and illustrates the general environmental state of a business.
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Situation Analysis and Marketing Objectives for Adidas Company Marketing Case Study
6 pages (1845 words) , Download 0 , Case Study
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The paper "Situation Analysis and Marketing Objectives for Adidas Company" is a perfect example of a marketing case study. Adidas is one of the largest sports apparel manufacturers in Europe. The focus of this report will be on providing a situational analysis based on the internal and external analysis of the environment that Adidas operates in.
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Regulatory Frameworks in Japan and Germany Focusing on the Automobile Industry Marketing Case Study
5 pages (1698 words) , Download 0 , Case Study
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The paper 'Regulatory Frameworks in Japan and Germany Focusing on the Automobile Industry" is an outstanding example of a marketing case study. Regulatory frameworks are models employed by individuals or the government to reform and enact regulations in an efficient and logical manner (Sharma, 2011). They can also be defined as regulations and laws which outline the legal provisions to be met.
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Integrated Marketing Communications for the Largest Australian Online Dating Site RSVP Marketing Research Proposal
12 pages (3359 words) , Download 0 , Research Proposal
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The paper “Integrated Marketing Communications for the Largest Australian Online Dating Site RSVP“ is a  brilliant variant on research proposal on marketing. Marketing communication is the process by which a firm’s information and its offerings are released to a certain segment of the market. Communication is essential in informing the buyer of the availability of an offering, etc.
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Boundary Bend - Recommendations for the 4Ps of the Marketing Mix in Sweden Marketing Case Study
13 pages (3731 words) , Download 0 , Case Study
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The paper "Boundary Bend - Recommendations for the 4Ps of the Marketing Mix in Sweden" is an outstanding example of a marketing case study. The purpose of this project is to deal with the marketing of olive oil products been produced by Boundary Bend limited. The company aims to sell its products in Sweden and Venezuela.
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Atlas-Copco: Gaining and Building Distribution Channels Marketing Case Study
9 pages (2536 words) , Download 0 , Case Study
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The paper "Atlas-Copco: Gaining and Building Distribution Channels" is an outstanding example of a marketing case study. Atlas-Copco’s market entry strategy in the United States had four distinct phases, as described by the case study. In Phase One, the company followed a relatively simple two-pronged strategy of enlisting more distributors, while at the same time streamlining their existing distributor network by focusing on key customer segments.
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Importance of Innovation, Its Examples and Implications of Practice Marketing Coursework
7 pages (2113 words) , Download 0 , Coursework
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The paper "Importance of Innovation, Its Examples and Implications of Practice" is a perfect example of marketing coursework. Innovation refers to the creation of more effective processes, technologies, products, and ideas, which are acceptable by governments, society, and markets. This is concept is different from the invention in that it entails considerable positive change rather than incremental change.
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Key Steps in the Marketing Process Marketing Coursework
7 pages (2049 words) , Download 1 , Coursework
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The paper 'Key Steps in the Marketing Process" is an outstanding example of marketing coursework. Marketing can be defined as all the operations undertaken to promote, market and deliver a product or service. In a more scholarly focus, marketing can be defined as “the process of managing profitable customer relationships”.
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Competition in Australian Groceries Market Marketing Essay
8 pages (2230 words) , Download 0 , Essay
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The paper “Competition in Australian Groceries Market” is an intriguing example of the essay on marketing. The Australian retail grocery market has in the recent past been condemned for the rapid increase in the number of processed products as opposed to fresh farm products. The role of competition in the grocery sector was pointed out as one of the causal factors in the debate.
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WWF Campaign Earth Hour Marketing Case Study
7 pages (1985 words) , Download 1 , Case Study
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The paper "WWF Campaign Earth Hour" is a good example of a marketing case study. WWF is an organization which has been entrusted with the task of looking after the environment and highlighting issues which have an effect on the habitat. The Earth Hour campaign is an example in that direction which brings forward the notion that all economies need to look towards developing a system.
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Analysis of Nivea Body Advertisement Marketing Case Study
6 pages (1722 words) , Download 0 , Case Study
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The paper 'Analysis of Nivea Body Advertisement" is a perfect example of a marketing case study. This case study is based on the ‘Nivea Body’ advertisement that was published by the product’s manufacturer BDF Beiersdorf in a South African Magazine by the name True Love Magazine. By analyzing the content of the magazine, it is easy to tell that its prime target market is the young professional woman who is concerned about body image.
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Business Cultures In Japan And Korea Marketing Case Study
11 pages (3207 words) , Download 0 , Case Study
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The paper "Business Cultures In Japan And Korea" is a perfect example of a business case study. K.J. Bread Company currently manufactures a range of classic bread and products are distributed across Perth. The company is now launching a new type of bread called ‘Fruity Delight’, which combines the flavours of fresh fruits with healthy bread.
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Principles of Service Dominant Logic Marketing Coursework
4 pages (1277 words) , Download 0 , Coursework
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The paper "Principles of Service-Dominant Logic" is a great example of marketing coursework. Service dominant logic is am the emergent reason that has more focus on producer and consumer interaction. In addition, it does involve the interaction between other suppliers and value network partners. All these parties under service-dominant logic do collaborate to create value.
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Green Marketing and Corporate Social Responsibility Marketing Coursework
8 pages (2543 words) , Download 0 , Coursework
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The paper "Green Marketing and Corporate Social Responsibility" is a good example of marketing coursework. Over time, there have been rising concerns over the environmental and socio-economic consequences that companies or businesses have on the local communities that they operate in. Consumers have increasingly become aware of the role that multinational companies play in their local community and society in general.
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Marketing Research Analysis Marketing Coursework
8 pages (2191 words) , Download 0 , Coursework
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The paper "Marketing Research Analysis" is a great example of marketing coursework. Based on the records from data collected, different scales are used to classify data to make the analysis easier. Based on the choice of data collection, scales are used in assigning degrees of confidence to the data.
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The 7 Ps of Services Marketing in regard to the Freedom Australia Company Marketing Case Study
15 pages (3873 words) , Download 0 , Case Study
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The paper "The 7 Ps of Services Marketing in regard to the Freedom Australia Company" is an outstanding example of a marketing case study. For any business which provides goods and services to consumers to be successful, it must have an effective marketing strategy and plan. A marketing strategy acts as the foundation for ensuring the success of a marketing plan.
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International Marketing - Frankland River Olive Company Marketing Case Study
17 pages (7202 words) , Download 0 , Case Study
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The paper "International Marketing - Frankland River Olive Company " is an outstanding example of a marketing case study. This report recommends a country best suitable for Frankland river olive company ltd to invest in. The research had two destinations in mind, Sweden and Venezuela. Thorough research was conducted on the political, economic, cultural, social and technological status of these two countries.
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Risks and Strategies - Arnott's Biscuits Holdings Marketing Case Study
6 pages (1820 words) , Download 0 , Case Study
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The paper "Risks and Strategies - Arnott's Biscuits Holdings" is a perfect example of a marketing case study. The current stiff competition that has engulfed the business arena calls for the adoption of effective strategic reports in order for local and international companies to remain competitive.
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Nestle - the Infant Formula Controversy Marketing Case Study
6 pages (1799 words) , Download 0 , Case Study
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The paper "Nestle - the Infant Formula Controversy" is a perfect example of a marketing case study. Primarily, the companies should critically analyze the nature of the problem on the ground and the nature of complaints raised. This will enable them to know the exact nature of the problem. Just as Nestle acquired professionals to look into the problem at greater depth, which is the way it should be done.
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Radical Brand Evolution Marketing Assignment
6 pages (1785 words) , Download 0 , Assignment
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The paper 'Radical Brand Evolution' is a great example of a Marketing Assignment. For a long time, there has been a general belief that firms should strategically position themselves in the market to tackle rising competition from emerging players. Most marketers base their reasoning on the fact that positioning creates a positive impact on brand image to the customers and stakeholders. 
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International Marketing Campaign Evaluation - Tourism Malaysia Marketing Case Study
10 pages (2746 words) , Download 0 , Case Study
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The paper 'International Marketing Campaign Evaluation - Tourism Malaysia" is a great example of a marketing case study. For this evaluation, the marketing program of Tourism Malaysia has been selected because in the context of marketing there are few concepts that are more “international” in scope than marketing an entire country and culture to potential visitors from around the globe.
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Nescafe Gold and Maccona New Inspirations Range Communication Objectives Marketing Case Study
6 pages (1689 words) , Download 0 , Case Study
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The paper "Nescafe Gold and Maccona New Inspirations Range Communication Objectives" is a perfect example of a marketing case study. Critique elements of the communication piece for the two brands in terms of the communications objectives, creative strategies & tactics used as well as target customer and market partitioning/ competitive frame.
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Green Marketing and Corporate Social Responsibility Practices Marketing Coursework
9 pages (2560 words) , Download 0 , Coursework
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The paper "Green Marketing and Corporate Social Responsibility Practices " is a good example of marketing coursework. Companies have turned to corporate social responsibility and green marketing so as to stand out in the tight competition of the product market. In current times, the preferences of the customers are more uncertain and complex.
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International Marketing Campaigns in Tourism - Malaysia vs Australia Marketing Case Study
6 pages (1693 words) , Download 0 , Case Study
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The paper "International Marketing Campaigns in Tourism - Malaysia vs Australia" is a great example of a marketing case study. The purpose of this presentation is to compare two international marketing campaigns, and for this, the tourism marketing campaigns of Malaysia and Australia have been selected.
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Strategic Marketing at North Face Inc Marketing Case Study
9 pages (2467 words) , Download 0 , Case Study
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The paper "Strategic Marketing at North Face Inc" is an outstanding example of a marketing case study. The North Face (TNF) Inc. is an outdoor product company which was established in 1968. Based in San Leandro, California, the North Face specializes in fleece, outwears, footwear’s, shirts, and various camping equipment including sleeping bags, tents, and backpacks.
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International Marketing in Telstra Corporation Marketing Case Study
10 pages (2778 words) , Download 0 , Case Study
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The paper "International Marketing in Telstra Corporation" is a perfect example of a marketing case study. Telstra is the common name for Telstra Corporation Limited, an Australian based media and telecommunications company. The company is based in Australia however in the past, it has made moves to avail its services in different other countries including China, Europe, New Zealand and in some parts of the United States.
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The Concept of CSR and Green Marketing Marketing Coursework
9 pages (2689 words) , Download 0 , Coursework
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The paper "The Concept of CSR and Green Marketing" is a great example of marketing coursework. The modern-day business environment has seen a lot of transformations in regard to completion and pressure of globalization that is constantly sweeping world markets. Firms are on territorial expansions to fully capture opportunities in the evolving markets especially in the emerging nations that are also referred to as emerging markets.
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Strategic Marketing at Qantas Marketing Case Study
8 pages (3039 words) , Download 0 , Case Study
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The paper "Strategic Marketing at Qantas" is a perfect example of a marketing case study. Situational analysis is one of the methods used to analyze the environment a firm is operating in to find out whether the strategies used by the firm in its operations are working. This paper attempts to analyze the environment in which Qantas Airlines Limited operates and to understand its marketing at all levels of the company.
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How to Raise Prices without Alienating Customers Marketing Coursework
6 pages (1669 words) , Download 0 , Coursework
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The paper "How to Raise Prices without Alienating Customers" is a good example of marketing coursework. In the recent past, most of the consumers have become highly price-sensitive to products or services they consume. This is due to increased know-how, especially in the area of technology, which has enabled customers to easily shop for quality products and services at reduced prices.
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Analysis of Fosters Group in the United Kingdom Marketing Case Study
6 pages (1726 words) , Download 0 , Case Study
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The paper "Analysis of Fosters Group in the United Kingdom" is a perfect example of a marketing case study. The following report will look into the working of the corporation “Foster’s Groups” in the economy of the United Kingdom. The report will analyze various factors that affect the working of the company in foreign markets.
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Product Proliferation and Market Size Marketing Coursework
6 pages (1705 words) , Download 0 , Coursework
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The paper "Product Proliferation and Market Size" is a good example of marketing coursework. Product proliferation refers to the development or increase of the number of product offerings in the market by existing producers (Jones and Hill 2009). Producers achieve this by varying the different aspects of the product category such as its colour, size and usage.
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Two Car Manufacturers Subaru and Toyota in terms of Market Segmentation Marketing Case Study
11 pages (3105 words) , Download 0 , Case Study
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The paper "Two Car Manufacturer’s Subaru and Toyota in terms of Market Segmentation" is an outstanding example of a marketing case study. The paper critically examines different case studies, from a strategic marketing perspective. The study appraises the potential mistakes made by the steering committee of the Bureau of Meteorology in the launch of the product.
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The Role of Self-Service Technology within Service Retailing Marketing Coursework
8 pages (1879 words) , Download 0 , Coursework
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The paper "The Role of Self-Service Technology within Service Retailing" is an outstanding example of marketing coursework. Self-Service Technology (SST) is not a new aspect and it is evident that it has gained adaptability in the current market by retailers since it is an essential factor in improving the quality of service.
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KA & Auburn University Service Organizations Business Letter Marketing Coursework
11 pages (3461 words) , Download 0 , Coursework
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The paper "KA & Auburn University Service Organizations Business Letter" is an outstanding example of marketing coursework. As noted by Riscinto-Kozub, KA & Auburn University (2008, p.83) service organizations ought to appreciate the need to meet customer expectations in order to enhance their sustainability.
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Multimedia Marketing for Business Marketing Coursework
12 pages (3330 words) , Download 0 , Coursework
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The paper "Multimedia Marketing for Business" is an outstanding example of marketing coursework. Social media can be defined as the various tools that are involved in online technology tat enable people to communicate more effectively through the internet. People communicate effectively through the internet by sharing information and resources.
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IMC Plan for Apples iMac Marketing Case Study
10 pages (2805 words) , Download 0 , Case Study
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The paper "IMC Plan for Apple’s iMac" is a great example of a marketing case study. The Apple Company is one of the biggest companies that deal with the production of software and hardware worldwide. The company is, however, the leader in innovation and production of items, whereby it produces one after another with great success.
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Marketing Communications: Marketing Campaign for Dettol and Lifebuoy Marketing Case Study
7 pages (2126 words) , Download 0 , Case Study
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The paper "Marketing Communications: Marketing Campaign for Dettol and Lifebuoy" is a perfect example of a marketing case study. The world has many players who provide different products and services which look towards the well being of society. Different organizations develop different products which ensure that the hygiene of the society is looked into.
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Importance of Multimedia Marketing for Business Marketing Coursework
11 pages (3218 words) , Download 0 , Coursework
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The paper 'Importance of Multimedia Marketing for Business" is a perfect example of marketing coursework. Marketing is an organizational purpose and group of processes for creating, communicating, and delivering worth to consumers and for running customer relationships in ways that profits the organization and the stakeholders.
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How Has Atlas Copco Managed Its Market Entry Marketing Assignment
10 pages (2808 words) , Download 0 , Assignment
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Generally speaking, the paper "How Has Atlas Copco Managed Its Market Entry" is a great example of a marketing assignment. The entry of Atlas Copco into the market can be described as average. It is average because Atlas Copco managed to excel where other foreign compressor manufacturers had failed.
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Atlas-Copcos Management of Its Entry Strategy Marketing Assignment
12 pages (3221 words) , Download 0 , Assignment
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The paper "Atlas-Copco’s Management of Its Entry Strategy " is a good example of a marketing assignment. Atlas-Copco’s management of its entry strategy is average. To begin with, the company transplanted a channel without any modification to a new region. This according to Coughlan et al (2006) is likely to result in failure due to emerging demand-supply gaps.
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Transplantation a Channel Design from one Country Directly to Another without any Modification Marketing Assignment
6 pages (1754 words) , Download 0 , Assignment
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The paper "Transplantation a Channel Design from one Country Directly to Another without any Modification" is an outstanding example of a marketing assignment. It is never advisable to take a channel design from one country to a different one before doing any modifications because it is bound to be faced with problems.
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Marketing Channels Issues Marketing Assignment
6 pages (1632 words) , Download 0 , Assignment
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The paper "Marketing Channels Issues" is a perfect example of a marketing assignment. Transplanting a channel design from one country to another is usually a bad idea from the perspective of the demand-side gap. To begin with, there must exist the necessary structural infrastructure for the consumer to efficiently utilize the channel in order for it to be acceptable to them.
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Harvey Norman Marketing Analysis Marketing Case Study
11 pages (3257 words) , Download 0 , Case Study
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The paper "Harvey Norman Marketing Analysis" is a perfect example of a marketing case study. Harvey Norman is a major franchisor with many franchisees operating in several regions such including Australia, New Zealand, Malaysia, Singapore, Slovenia and Ireland among others. This paper presents both the background information about the business of HVN through SWOT analysis, BCG analysis and porter’s analysis.
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Health-Break Breakfast Cereal Mix Marketing Strategies Marketing Case Study
12 pages (3217 words) , Download 0 , Case Study
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The paper "Health-Break Breakfast Cereal Mix Marketing Strategies" is a good example of a marketing case study. Health-Break Breakfast Cereal Mix will be made using whole grains and will be low in sugar and salts. The cereal is expected to contain an adequate supply of proteins, carbohydrates, energy, minerals and vitamins per bowl Health-Break Breakfast Cereal Mix is good for the whole family both young and the old.
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Red Bulls Sources of Brand Equity Marketing Assignment
8 pages (2393 words) , Download 0 , Assignment
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The paper "Red Bull’s Sources of Brand Equity" is a great example of a marketing assignment. Red bull gained brand equity through awareness and the perception of consumers that the brand is better than other brands. To begin with, Red Bull had gained global awareness indicated by the fact that the brand was available in twenty-five markets including South Africa, Eastern and Western European and New Zealand.
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Advertising Effectiveness for FedEx Marketing Case Study
8 pages (2418 words) , Download 0 , Case Study
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The paper "Advertising Effectiveness for FedEx" is a great example of a marketing case study. FedEx is an international courier organization that is involved in the provision of road, water and air distribution and logistical services using a very established delivery and pick up networks. FedEx uses advertisements a lot in the process of publicizing its business around the world.
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The Quality Management of Vibram Five Finger Shoes for Mountain Climbing Marketing Case Study
9 pages (2458 words) , Download 0 , Case Study
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The paper “The Quality Management of Vibram Five Finger Shoes for Mountain Climbing”  is an outstanding example case study on marketing. Mountain climbing is one of the most dangerous sports that human beings freely participate to explore different talents. For this reason, the Vibram Five Finger shoes were introduced into the mountain climbing industry.
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