Marketing Essays

The paper "Scenario Planning Stages for 3d Printed Paws" is an outstanding example of marketing coursework. In the current study, the researcher will be developing a marketing scenario planning report. Mainly the researcher adopted one animal prosthetic product that is produced in China and planning to promote it in the USA.

The Fashion Industry has been evolving from time-to-time. The changes associated with these trends cut across issues like consumer preference, technology, ethics, climate change, environmental influence, and other trends that define the sustainability of the industry (Heller, 2014; Schaeffer, 2014).

Lefebvre posits that such strategies as legislative rules, social marketing innovations, community mobilization, as well as monitoring and evaluation procedures are necessary. Application of social marketing to explain and debunk the notions and conditions that support the consumption of foods is, therefore, an imperative strategy.

The paper "Direct Marketing as an Alternative Channel" is an outstanding example of marketing coursework. Direct marketing is a form of advertising that makes it possible for the producers of goods to bypass middlemen, who were an essential part of traditional marketing, and communicate directly with their customers.

The paper “Myers-Briggs Performance Evaluation” is a cogent example of marketing coursework. The form of specifying this first pair of psychological preferences seems a little bit archaic since extraversion is not about being loud and introversion is never about shyness. It basically entails where individuals derive their motivation and energy from, that is, from within themselves or from other people.

The paper “Service Quality Gap in Radisson SAS Hotels and Resorts” is a perfect example of a marketing dissertation. In today's environment service quality is likely to create the necessary competitive advantage by being an effective differentiating factor. Delivering quality service is an essential ingredient for establishing a loyal and profitable customer base and stock performance.

The paper "How Loreal Company Use Social Medium Affects Consumer Purchase Behavior and Attitude" is a delightful example of a dissertation on marketing. YouTube is an audio-visual social media site popular for the free uploading of videos. Due to the large following for YouTube, several firms have used it as one of the major platforms for the promotion of their brands.

The paper "The Ethics of Alcohol Marketing in Azerbaijan" is a good example of a dissertation on marketing. As a controlled substance, the legality of advertising alcoholic drinks is a topic that has elicited mixed reactions and heated debates in various quarters. The government of Azerbaijan has consistently grappled with the best way to address the issue of alcohol advertising.

The paper "The Role of Advertising in Consumer Behavior: A Case of Samsung Smartphones" is a worthy example of a dissertation on marketing. Advertising plays a significant role in the marketing and sales of products and services. This study investigated how advertisements can influence consumer perception and purchase decisions.

The paper "Consumer Buying Behaviour - Undergraduates’ Online Shopping Loyalty" is a brilliant example of a dissertation on marketing. Consumer behavior describes the attitude and perception of individuals towards products and services offered in the market. The Internet promotes online commercial activities.

The paper "Fusion of Online and Offline Marketing" is a worthy example of a dissertation on marketing. The advancement of science and technology, especially on the grounds of telecommunication and networking, has enabled marketers to add more value for their stakeholders. The online marketing and e-commerce platforms have attracted the attention of several retailers.

The paper “Effects of Globalization on the Marketing and Strategy of Apple” is a brilliant example of a marketing dissertation. Apple is a global organization that is based in the United States. The corporation has undergone a great deal of growth in the past 20 years. This incredible significant growth is encouraged by the organization taking advantage of the revolution in the field of technology.

The paper “Role of Digital Marketing to Build Customer Relationships in Amazon Com, Inc” is an excellent example of a marketing dissertation. Digital marketing has emerged as a significant tool because traditional promotional techniques have lost importance. Consequently, digital marketing tools have emerged which have the capability of improving the relationship with customers.

The paper “Strategic Management by Finlay” is a forceful example of a marketing dissertation. The objectives of the essay were to evaluate the impacts of positive as well as negative information about a brand (both corporate and product) on the consumers’ perceptions with relation to their CSR activities.

The paper “Social Media’s Role in Female Consumers’ Loyalty and Purchase Intention of Makeup in China” is a relevant example of a marketing dissertation. The research intends to evaluate the role of social media platforms in enhancing the brand awareness, brand loyalty, and purchase intention of the customers.

The paper “Is There Likely to Be Continuing Demand for Chinese Granite in the UK Kitchen Worktops?” is an excellent example of a marketing dissertation. This study provides a detailed understanding of the most effective marketing strategies that should be adopted by the Chinese granite companies to expand successfully in the UK.

The paper "Effectiveness of Visual Merchandising in E-Commerce to Increase Sales" is an excellent example of a dissertation on marketing. Visual merchandising can be considered an effective marketing tool that can help to achieve increased customer preference and sales volume. Online retailers are adopting it over the past years, to increase their sales and to strengthen their brand image.

The paper 'Market Segmentation' is a detailed example of a marketing dissertation. In recent times, marketers have developed a consumer-centric approach towards introducing a new product or service to the market. Intense competition in every industry and the need to stay ahead in the race are the primary factors that influence every move.

The paper entitled 'The Financial Performance of the UK Hotel Industry' is a cognitive example of a marketing dissertation. This study provides a detailed understanding of the financial performance of the UK hotel industry. During the past decade, the UK hotel industry has suffered from both ups and downs.

The paper "The Effect of Online Purchasing on Consumer Behavior in Dubai" is a good example of a marketing dissertation. Many studies have focused on the relationship between online purchasing and consumer behavior (Masoud, 2016), but little attention has been paid to fundamental aspects of accessibility to product information, the convenience of the shopping process and consumers’ perceived safety.

The paper "The Factor That Influences the Brand Loyalty - The Case of iPhone User" is a brilliant example of a dissertation on marketing. Following the revelation that companies are resorting to creating brand loyalty among customers as a way of marketing, the US for example has witnessed cases of loyalty in the smartphone industry.

The paper "International Market Entry Strategy in the Automobile Sector - Geely Automobiles in India" is an outstanding example of a marketing dissertation. The global automotive industry has been undergoing consolidation, mergers and acquisition as a result of overcapacity, low customer satisfaction and loyalty in the industry.

Customer loyalty results from customer satisfaction due to the quality of products and services and is the driving force for profitability. Its concept revolves around the idea that the acquirement of new consumers is more costly compared to retaining an existing customer. It is associated with overriding price barriers not affected by price changes.

Since social marketing is mainly a combination of norms and not any specific theory the focus stays mainly on an individual only and not on a person’s huge surroundings. Even though the campaign runs by the individual's support, it is criticized that this remains uncertain in what way the individual’s attitude is affected by the surrounding of him.

The paper "Intermediaries of IP Commercialization and Its Business Operation in the Open Innovation" is an outstanding example of marketing coursework. Innovation in ideas and marketing are key aspects driving business performance and growth in an increasingly competitive economic environment. Organizations are constantly finding new ways of capturing markets and innovating ideas to enhance profitability.

Appropriate decision making even in professional practice is dependent on the individual’s encounter with judgments calling for ethical conduct. While the training in professional conduct and codes of conduct for a particular profession provide useful guidelines for dealing with ethical dilemmas.

The disease can be curtailed significantly and for that purpose awareness campaigns are designed. The aim of such campaigns is to educate the masses about the harms of Aids and about the preventive measures that can be taken. Advertisements are regularly used to target more and more people by governmental and non-governmental organizations.

The UK retail sector contributes 8% towards the country’s GDP which includes UK retailers going overseas and expansion of e-commerce beyond the borders of the United Kingdom (Farfan, 2011).  However, retailers in the UK face a huge challenge as they struggle to cope with the sudden deterioration in consumer demand and willingness to purchase.

To enter into an international market, the company has to deal with changing landscapes of international marketing. International marketing can be defined as the application of marketing principles outside the domestic market which includes similar functions in order to satisfy market demands as well as organizational objectives.

Classic Airlines is faced with a marketing problem which has resulted in the loss of customer confidence and decreased share prices. This problem is worsened by the fact that fuel costs have increased and the labor force has become more expensive to acquire and maintain. The airline’s board of directors has thus decided to employ strategies for cutting costs. 

AT $1 the quantity sold is 30 loaves but demand drops off to 20 loaves when the price is increased to $2. See the graph when the price is increased, the seller would want to sell more because it will be more profitable. However, we will find that consumers will buy less because of the increase in price. The consumer may look for substitute products for bread which could be cheaper.

Grill’d is an illuminating example of how an idea can be converted to a large-scale retail chain. Simon Crowe, the founder of the company, anticipated growing demands for burgers and he started his own business, providing franchising contractual relationship, with a view to providing quality and fresh hamburgers.

The shift in the business paradigm to tapping users through social networking media is gaining momentum. Consumers are becoming more informed and the strategies aimed at them need to be chiseled to perfection in order to induce the desired response from them. Social networks make this quite simple when employed correctly. 

Promotion is part of a marketing plan whereby it describes how a business will deliver its unique selling proposition to its prospective clients. Many different promotion avenues are available to a business however, what differentiates a successful and failed promotion plan is the focus. Focus provides businesses with the main and unique selling proposition.

There is a difference between the participation rate, the employment rate, the unemployment rate, and the percentage of individuals who are not in the labor force.  The employment rate consists of individuals who worked for pay or profit during the survey week. This includes all individuals who have worked part-time or had temporary jobs. 

The company was started in 1950 by john Watson Each farm has a group of local growers. The green part of the world being closed Totnes in the 1980s the Riverford was a much smaller market, niche market (Times 100, 2010). Farm in the Teign valley had already started this idea and they were selling 5000 to 7000 boxes initially and now they selling 47000 boxes per weak.

This generated the need for preparing a media plan for the organization, in order to reach out to more and more targeted consumers. “Media planning - is the choice of optimal channel advertising (advertising contacts), conducted in order to maximize the effectiveness of advertising campaigns” (What is a Media Plan? n.d.).

Training helps in developing employees to realize their full potential and job satisfaction. The current competitive business environment requires organizations to improve their training methods to accommodate changing trends in the technology world. Human development and knowledge are necessary to meet the changing trends in consumption.

The author will try to shed light on the purchase decisions of consumers with the help of mean end chain analysis. In the last phase of the analysis, the study will identify various value drivers for LEGO and describe their role in achieving excellence in the field of innovation for the company.  UK has been selected to conduct STEP analysis in order to assess the macro-environmental opportunity for LEGO.   

With the emergence of social network marketing, agents have been induced to embrace social media marketing to achieve a better understanding of customer needs, and build a better relationship with customers. Social marketing pursues in an elaborate manner the online marketing strategy a  business can adopt, the opportunities and challenges associated with social marketing.

"A marketing audit is a systematic, comprehensive examination of a firm's marketing organization, strategies, tactics, and activities. A marketing audit allows top management to discover the firm's strengths and weaknesses in relation to threats and opportunities it faces in the marketplace, and identify more effective uses for the accessible marketing resources".

Moreover, it involves the marketing of services such as telecommunication, car rental services, air travel, health services, and professional services among others.  Also, services are more widely denoted as economic facilitators that create added value and provide benefits to consumers, customers, or organizations.

Fishbein’s analysis enables us to understand consumer preferences and thereby predict consumer behavior by understanding their preferences (Solomon et al 2009).    Based on the above analysis, it provided us a snapshot of how the players in the Downloadable Film Services are faring in terms of consumer behavior towards them. 

Efficient marketing management uses the company’s resources in order to increase the customer’s base, as well as, improve the customers’ opinions on the company’s products and services. Marketing management further increases the company’s perceived value. The factors include; excellent information systems, qualified workforce.

The paper "International Business and Marketing" is an outstanding example of marketing coursework. International business and marketing are fundamentally described as the execution of a broad assortment of business activities that are generally undertaken throughout national borders. It has been apparently observed that this particular conception of international business, as well as marketing, has gained momentum.

For this reason, the identification of flexible and effective strategies has become a priority for business leaders in the global market. A series of strategic tools have been developed for helping leaders to locate strategies that can support the performance of their businesses. 

Brand value, brand loyalty, after-sales services, superior performances, cheaper price, use of better technologies, etc are some of the factors which motivate current consumers to go for certain products and services. Reputations in the past of a particular brand may not affect a consumer of the present era.

While this alcoholic drink continues to make a strong following among the old market, the contrary could be said about the younger crowd. Its distinct and traditional taste does not seem to appeal to them as they prefer lighter and chilled drinks such as vodka, wine, and lagers. Whiskey is commonly associated with unpleasant images of “briar pipes"

It is a brainchild of Amancio Ortega and Rosalía Mera. It had been established in 1975 and is famous for the accessories and the fashionable clothing that they have to offer. It is a brainchild of Amancio Ortega and Rosalía Mera. Unlike other fashion stores, Zara does not outsource different stages that are involved in the production of its products. 

One such pharma company is GlaxoSmithKline plc (GSK) which is a British multinational pharmaceutical company headquartered in London, UK. GSK has a unique mission statement that explains their aim and (objective of) providing consumers with new products and with more improved projects.