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Marketing Essays

Result for Subject Marketing:
19897 essays
Viral Marketing and Word-of-Mouth Marketing Essay
7 pages (2614 words) , Download 0 , Essay
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Viral marketing, also known as electronic word-of-mouth (WoM), has gained enormous popularity with the technological changes such as PC networking, SMS technology, and greater bandwidth, as these are leading to exponentially growing networking between companies, potential buyers, and WOM opportunities. 
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Supply Chain Coordination and Bullwhip Effect Marketing Essay
9 pages (2528 words) , Download 0 , Essay
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The paper "Supply Chain Coordination and Bullwhip Effect" is an outstanding example of a marketing essay. The development of effective coordination in organizations is essential for the maximization of the process of turning a competitive advantage into profitability. Such coordination must occur both within the organization production and sales departments and beyond to include organizations contracted to handle its products.
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Promotional preview for Galaxy S5 and Note 3 Marketing Essay
8 pages (2278 words) , Download 0 , Essay
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The specifications of these products need to be known to the public for them to relate well with them. The human connection and the culture are the two aspects that were focussed on while manufacturing the devices and it is only fair to include the same strategy. People want a device that fits around their daily lives and makes it easier.
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Entrepreneurial Marketing for Small Firms in the United Kingdom Marketing Essay
8 pages (2254 words) , Download 0 , Essay
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The paper “Entrepreneurial Marketing for Small Firms in the United Kingdom ” is a spectacular example of a marketing essay. Starting up a business venture and running it requires a lot. The business environment is often very dynamic as it is affected by several internal and external that pose threats and opportunities in equal measure to a business.
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Social Media Marketing Marketing Essay
20 pages (5253 words) , Download 0 , Essay
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It is true that the demand for a traditional marketing communication tool is rapidly decreasing among the leading multinational and domestic business organizations around the globe. The essay has discussed the advantages and disadvantages of social; media marketing activities.
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The Aspect of Culture in Kuwait and Japan and International Marketing Marketing Essay
6 pages (1682 words) , Download 0 , Essay
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On the other hand, additive tasks are the tasks that take into account the individual effort of each participant in the additive tasks. Social loafing is lower when additive tasks are being carried out given that each person within the individual is compelled to compete with the members to be the best individual. 
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Targeting the Global Kids Segment Marketing Essay
11 pages (3022 words) , Download 0 , Essay
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The paper "Targeting the Global Kids Segment" is an outstanding example of a marketing essay. With the success of the Harry Potter books being converted to movies and the sale of the action figures of the characters and the games, it can be easily analysed that there is a demand in the market. But if there is a demand, there surely must be consumers to purchase them.
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Marketing and Society Marketing Essay
6 pages (1825 words) , Download 0 , Essay
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Marketers often find themselves in a predicament where they encounter situations where they are tempted to pursue profit-oriented goals at the expense of the needs and interests of the customers. There are certain values that should not be compromised for profit gains but this often poses an ethical dilemma where the marketers often encounter challenging situations.
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Main Aspects of Foreign Direct investment Marketing Essay
11 pages (3388 words) , Download 0 , Essay
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The FDI relationship consists of a parent enterprise and at least one affiliate out of its home country. The parent firm implies business strategies in production, marketing, and finance through its affiliates. FDI gained a critical position in the world economy after World War II. During the initial period, seeking resources was a major motivation.
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Red Bull and Social Media Advertising Marketing Essay
6 pages (1626 words) , Download 0 , Essay
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Instead, careful decision-making and a nation are advertising and marketing campaign has ensured that the brand continues to gain popularity and generate profits. Instead, the analysis will be concentric upon discussing and analyzing the way in which this particular beverage brand has leverage social media and online advertising mechanism for continued growth. 
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Investing in Internet Advertising Marketing Essay
9 pages (2420 words) , Download 0 , Essay
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The paper "Investing in Internet Advertising" is an outstanding example of a marketing essay. Basically, Internet advertising is advertising online. Whether off or online, the primary goal of advertising is to boost profits. Advertising is also intended to raise brand awareness. This paper recommends the company invest in online advertising.
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Implement of Packaging Strategy Marketing Essay
20 pages (5360 words) , Download 0 , Essay
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In addition, gaps can also be identified when concerning the cross-cultural aspects and its influences on the efficiency of packaging processes, which is quite noteworthy, as, with the increased extent of globalization, several consumers have become the members of multiple socio-cultural environments, further affecting their brand-identity.
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Employee Development System and Motivation at Pepsi Marketing Essay
6 pages (1768 words) , Download 0 , Essay
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Pepsi Co Inc. is a food and beverage company that has its headquarters in New York, United States. It focuses on the manufacture, marketing, and distribution of beverages, snack food, and other products. This company was started in the year 1965 when Frito-Lay Inc and Pepsi-Cola merged. The company has since been able to expand all over the world. 
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Promotional and Advertising Strategies of General Motors and Ford Motors Marketing Essay
6 pages (1653 words) , Download 0 , Essay
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Social media has emerged as one of the most effective advertising mediums for businesses across different industries. Though the ad spends on social media vary by company to company as G.M. has drastically reduced its spending whereas Ford has further stepped up its promotional efforts on social media, it has become increasingly important that the firms must have a presence on the social media.
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Customer Service Excellence Marketing Essay
10 pages (2676 words) , Download 0 , Essay
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Supermarkets are unique organizations because of the way they serve their customers and offer them a range of products and services which fulfill most of the daily needs of the consumers. Supermarkets work in an industry that is driven by low margins and high volumes and pricing are one of the key factors to remain in the competition for a long period of time.
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Operational Decisions, Structure Change Caused by Entry Barriers Marketing Essay
10 pages (2741 words) , Download 0 , Essay
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The paper "Operational Decisions, Structure Change Caused by Entry Barriers" is an outstanding example of a marketing essay. Admittedly, globalization causes significant impacts on commercial environments. The liberalized flow of finances, labor and other factors of production across national and regional borders have the potential to substantially changes an industry’s structure, particularly an industry’s market structure.
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Issues in Marketing Marketing Essay
9 pages (2853 words) , Download 0 , Essay
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My main understanding of marketing is that it involves the communication of a service, product, or brand’s value to consumers with the aim of selling or promoting the service, product, or brand (Sandhusen, 2010). However, the speakers gave me another understanding of marketing as a practice and discipline that is in constant transition.
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Integrated Communication Strategy Marketing Essay
14 pages (4036 words) , Download 0 , Essay
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Repeat clients are a sign of good quality and satisfactory provision of services. The problem is when the organization, company, or institution does not know how to attract them. For this reason, the use of integrated marketing communication (IMC) strategies has a variety of benefits.
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Current Marketing Environment of McDonalds in India Marketing Essay
12 pages (3579 words) , Download 0 , Essay
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This paper is based on a critical review of the international marketing strategies employed by Mcdonald's in India. The paper covers the current marketing environment, details of the market locations in India where McDonalds has expanded its business and the cultural issues faced by the company and how it has handled them in its favour.
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Marketing Strategies and analyzing two Businesses Current Situation Marketing Essay
10 pages (2942 words) , Download 0 , Essay
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The recent performance results released show that the company is in an even bigger mess than feared before by investors. The company’s results lay bare the chaotic state of the UK stores, and Tesco’s sales are dwindling severely in the face of competition from Lidl and Aldi.
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The E-Service of Vision ET in the UK Marketing Essay
10 pages (2719 words) , Download 0 , Essay
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Furthermore, this means of using digital technologies can embrace the electronic customer relationship management and management of digital customers. It also includes the use of online promotional practices like e-mail marketing, viral marketing, online directories, interactive online advertisements, social media marketing, and search engine marketing, etc.
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Coca-Cola Strategic Management Marketing Essay
11 pages (3088 words) , Download 0 , Essay
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Through the belief that demand from the consumers drives all the activities of the company, the company has employed a mass marketing strategy along with a competent supply chain to ensure the delivery of this strategic promise.
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The Shift in Brand Power Marketing Essay
9 pages (2761 words) , Download 0 , Essay
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For a long time, customer-centric models of marketing have gained popularity within the business environment. Dahlen has observed the shift of power from the institution to the consumers. He suggests that the contemporary business environment has posed challenges that have rendered traditional brand communication models obsolete.
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Internationalisation and Global Marketing Marketing Essay
20 pages (6163 words) , Download 0 , Essay
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Multinational corporations are those companies which operate in various nations but manage their business from home country (Kumar, 2013). Any company which derives one-third of its profits from outside operations i.e. operations outside the home nation is regarded as a multinational corporation.
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Attention Economy Is a Modern Solution Marketing Essay
12 pages (3448 words) , Download 0 , Essay
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The attention economy is a buzz phrase utilized in the late 20th and early 21st century to explain the economic epoch that followed the information economy, the industrial economy, and the agricultural economy. In the wake of an information economy, as argued by advocates of the attention economy concept, the attention of the human has to turn out to be the rarest resource amidst the information eddy continuously shelling the consumers.
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Attention Economy - Relationship between the Business, the Media, and the Customers Marketing Essay
12 pages (3484 words) , Download 0 , Essay
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The rate at which the corporate sector is growing in the 21st century has seen businesses going past their weaknesses and limitations. Perhaps this trend could be linked to the wide range of options at their disposal. For instance, today, any business, regardless of its size and market share, can have access to virtually any kind of information that may be deemed useful and relevant to its operations.
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Facebook as a Free Marketing Tool Marketing Essay
8 pages (2054 words) , Download 0 , Essay
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This is evident as information directly gets into how to maximize the platform's use without any highlights on the platforms' basics. Furthermore, the researcher uses complex arithmetical analysis, such as the regression analysis. This cannot be easily understood by anyone who is not well conversant with such analysis.
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Social Media Marketing Marketing Essay
6 pages (1897 words) , Download 0 , Essay
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It is quite evident that traditional methods of marketing are slowly giving way to newer and sophisticated marketing practices like the use of social media tools. For this reason, future marketers should focus their efforts on one-to-one relationship building via online communities to promote their products and create brand loyalty.
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Relationship Marketing Marketing Essay
15 pages (4430 words) , Download 1 , Essay
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For each customer segment, companies develop unique marketing strategies segment using IT and new media to attract and retain customers. A customer with a helpful customer service experience has different qualities than the one who simply appreciates the value of the product. With tailored relationship marketing strategies, customers become loyal to the company.
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Print Advertising - Flash Bacterial Wipes Marketing Essay
7 pages (2015 words) , Download 0 , Essay
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The paper "Print Advertising - Flash Bacterial Wipes" is an outstanding example of a marketing essay.  In the task of introducing an innovative product, I had the idea of developing Flash Bacterial wipes. Interest in innovative work made the idea of child wipes. The idea was successful to the point that I understood that the items can be utilized somewhere else.
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Consumer Buying Behaviour towards Financial Services in the United Kingdom Marketing Essay
9 pages (2228 words) , Download 0 , Essay
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The paper "Consumer Buying Behaviour towards Financial Services in the United Kingdom" is an excellent example of a research proposal on marketing. Consumer behavior refers to the process involved in the selection of products and services that best serve the needs of consumers and the impacts of the choices on both the consumer and the entire society (Hoyer et al. 2012, p.3).
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Merger, Acquisition, and International Strategies Marketing Essay
7 pages (1832 words) , Download 0 , Essay
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The paper "Merger, Acquisition, and International Strategies" is a great example of an essay on marketing. An appropriate indicator of the failure or the success of a corporation is in its ability to be merged/acquired or to merge/acquire. Through this process, organizations have been able to increase their profits via acquiring or merging with other companies within their industry of operation.
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Social Media Strategy in Selling to Todays and Tomorrows Customers Marketing Essay
7 pages (1810 words) , Download 0 , Essay
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The paper "Social Media Strategy in Selling to Today’s and Tomorrow’s Customers" is an outstanding example of an essay on marketing. With a wide range of choices for businesses to choose from, there is a need to set the best guidelines under which a business can use in order to choose the most appropriate medium.
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Social Media Marketing: A Strategic Approach Marketing Essay
7 pages (1829 words) , Download 0 , Essay
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The paper "Social Media Marketing: A Strategic Approach" is an outstanding example of an essay on marketing. The entry of social media has revolutionized the communication sector. It has provided the business with a channel to reach customers. Young people from the largest segment that uses social media.
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New Niche Fragrance Marketing in Qatari Market Marketing Essay
6 pages (1635 words) , Download 0 , Essay
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The paper "New Niche Fragrance Marketing in Qatari Market" is an outstanding example of an essay on marketing. The multi-billion money cosmetic market in Qatar and the entire Middle East is significantly growing due to the transformed economic growth in the countries with favorable consumer spending patterns.
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Winter Olympic in Austria Marketing Essay
7 pages (1914 words) , Download 0 , Essay
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The paper "Winter Olympic in Austria" is a perfect example of an essay on marketing. The Olympics is an international sports competition held once every four years in different states where athletes from different nations gather to showcase their skills. Not only do people compete, but millions turn in to show support for their countrymen and women.
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Game Online Community Marketing Marketing Essay
6 pages (1908 words) , Download 0 , Essay
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The paper "Game Online Community Marketing" is a good example of an essay on marketing. Understanding the clients of a given product an organization is the most basic step in ensuring that the firm attains increased sales and profitability. With the current trends in the technological world, a special component of the clients has been identified as the online community.
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Global Marketing - The Global Economic Environment Marketing Essay
6 pages (1685 words) , Download 0 , Essay
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The paper "Global Marketing - The Global Economic Environment" is an outstanding example of an essay on marketing. The 21st century is experiencing a culinary revolution of globalization and revolution.  Local markets are no longer enough for the sale of products.  Global competitiveness has made it hard for a business to remain in the market with only concentration on the local market.
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The Growing Role of Knowledge and Information in Socio-Economic Development Marketing Essay
16 pages (3794 words) , Download 0 , Essay
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The paper 'The Growing Role of Knowledge and Information in Socio-Economic Development' is a helpful example of a marketing essay. The universities, being the product of European culture, from the very beginning, sought not only knowledge for the sake of knowledge but also the production of knowledge in order to grow.
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Repositioning of a Brands Touchpoint Marketing Essay
8 pages (2091 words) , Download 0 , Essay
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The paper "Repositioning of a Brands Touchpoint" is an outstanding example of an essay on marketing. After carrying out statistics, it is vivid that the current brand image of Marks and Spacer has divided. Implying that there is divided loyalty of customers when it comes to purchasing goods from the company. For instance, M&S clothing is not appealing to the current market.
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The Way Businesses Analyze How Consumers Make Choices in Relation to Technology and Risk Marketing Essay
7 pages (1919 words) , Download 0 , Essay
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The paper "The Way Businesses Analyze How Consumers Make Choices in Relation to Technology and Risk" is an outstanding example of a marketing essay. To achieve success, businesses use various strategies. One such strategy involves analyzing the criteria followed by the customers in making their choices.
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Marketing Cruises in Times of Recession Marketing Dissertation
10 pages (2916 words) , Download 0 , Dissertation
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This has greatly impacted cruise companies spanning from North America to Europe. In the UK especially, the passenger population has declined and the industry is hard hit by the current recession. Consumer psychology plays a vital role in the tourism sector especially due to globalization and proliferation of the internet.
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Analysis of Application of Marketing Principles in Apple and Dell Marketing Essay
8 pages (2195 words) , Download 0 , Essay
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In order to make sure that every company is able to sustain its position in the market, it will have to develop the marketing plan as either a product-oriented or market-oriented business entity. Although every organization is targeting a particular market, it is also important for it to design its offerings in a way that will be appealing for the consumers.
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Main Market Structure Models Marketing Essay
6 pages (1835 words) , Download 0 , Essay
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Market structure models are also significant owing to the performance and behavior they influence on companies in the industry. Market models represent the real situation, they enable one to understand things that happen in real-life situations. These models help in the analysis and evaluation of markets; hence offering the benchmarks for the development of businesses.
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Marketing of Dog-Gone Stylin Marketing Essay
6 pages (1572 words) , Download 0 , Essay
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The business also has high opportunities in the future if it implements the marketing strategies efficiently. Dog-Gone Stylin’ is a mobile pet salon founded by Alisa Kane in 2005 b. It is a privately owned small business that offers pet grooming services to the pet owners. Kane identified a potential demand for care and grooming of pets among the pet owners.
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Marketing Management Marketing Essay
10 pages (3274 words) , Download 0 , Essay
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The key term direction in the definition provided by Johnson, Scholes, and Whittington (2006) refers to the direction or mission of an organization. To achieve the direction stated, an organization develops and adds marketing activities in order to achieve the desired direction. 
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Role of Packaging in Marketing Communication Process Marketing Essay
10 pages (2568 words) , Download 0 , Essay
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This embraces identification and preservation. However, packaging has been accepted as an integral part of the marketing communication process. The packaging incorporates all the processes of transferring goods from the manufacturers to the consumers. It also plays an important role in the process of communicating the identity and the image of a company.
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Questions on Distribution Channels Marketing Essay
15 pages (4141 words) , Download 0 , Essay
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Depending on the type of product, the supply chain may need to be shortened so that the product can reach the customer as soon as possible before they go bad. However, other factors such as the level of customer experience that the producer wants to give the customer are also a contributing factor that determines the nature or type of distribution channel to be used.
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Principles of Marketing Marketing Essay
7 pages (2308 words) , Download 0 , Essay
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The products of Unilever include beverages, foods, personal care as well as cleaning agents. A few of its highest selling brands are Dove, Avance, Axe, Knorr, Lipton, Tresemme, Headband, and PG Tips. It was founded in the year 1930 through a merger between Lever Brothers and Margarine Unie. The organization is listed on the London Stock Exchange.
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An Analysis of the Possibility for LUSH to Achieve Success in China Marketing Coursework
8 pages (2244 words) , Download 0 , Coursework
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Perceptual mapping will also be considered in the plan given that this technique creates and displays visual perceptions of current customers and potential customers. The research will employ a broad approach in order to cover all the issues pertaining to the study comprehensively. This will be in tandem with the objective of the study.
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