Marketing Essays

My main understanding of marketing is that it involves the communication of a service, product, or brand’s value to consumers with the aim of selling or promoting the service, product, or brand (Sandhusen, 2010). However, the speakers gave me another understanding of marketing as a practice and discipline that is in constant transition.

Repeat clients are a sign of good quality and satisfactory provision of services. The problem is when the organization, company, or institution does not know how to attract them. For this reason, the use of integrated marketing communication (IMC) strategies has a variety of benefits.

This paper is based on a critical review of the international marketing strategies employed by Mcdonald's in India. The paper covers the current marketing environment, details of the market locations in India where McDonalds has expanded its business and the cultural issues faced by the company and how it has handled them in its favour.

The recent performance results released show that the company is in an even bigger mess than feared before by investors. The company’s results lay bare the chaotic state of the UK stores, and Tesco’s sales are dwindling severely in the face of competition from Lidl and Aldi.

Furthermore, this means of using digital technologies can embrace the electronic customer relationship management and management of digital customers. It also includes the use of online promotional practices like e-mail marketing, viral marketing, online directories, interactive online advertisements, social media marketing, and search engine marketing, etc.

Through the belief that demand from the consumers drives all the activities of the company, the company has employed a mass marketing strategy along with a competent supply chain to ensure the delivery of this strategic promise.

For a long time, customer-centric models of marketing have gained popularity within the business environment. Dahlen has observed the shift of power from the institution to the consumers. He suggests that the contemporary business environment has posed challenges that have rendered traditional brand communication models obsolete.

Multinational corporations are those companies which operate in various nations but manage their business from home country (Kumar, 2013). Any company which derives one-third of its profits from outside operations i.e. operations outside the home nation is regarded as a multinational corporation.

The attention economy is a buzz phrase utilized in the late 20th and early 21st century to explain the economic epoch that followed the information economy, the industrial economy, and the agricultural economy. In the wake of an information economy, as argued by advocates of the attention economy concept, the attention of the human has to turn out to be the rarest resource amidst the information eddy continuously shelling the consumers.

The rate at which the corporate sector is growing in the 21st century has seen businesses going past their weaknesses and limitations. Perhaps this trend could be linked to the wide range of options at their disposal. For instance, today, any business, regardless of its size and market share, can have access to virtually any kind of information that may be deemed useful and relevant to its operations.

This is evident as information directly gets into how to maximize the platform's use without any highlights on the platforms' basics. Furthermore, the researcher uses complex arithmetical analysis, such as the regression analysis. This cannot be easily understood by anyone who is not well conversant with such analysis.

It is quite evident that traditional methods of marketing are slowly giving way to newer and sophisticated marketing practices like the use of social media tools. For this reason, future marketers should focus their efforts on one-to-one relationship building via online communities to promote their products and create brand loyalty.

For each customer segment, companies develop unique marketing strategies segment using IT and new media to attract and retain customers. A customer with a helpful customer service experience has different qualities than the one who simply appreciates the value of the product. With tailored relationship marketing strategies, customers become loyal to the company.

The paper "Print Advertising - Flash Bacterial Wipes" is an outstanding example of a marketing essay.  In the task of introducing an innovative product, I had the idea of developing Flash Bacterial wipes. Interest in innovative work made the idea of child wipes. The idea was successful to the point that I understood that the items can be utilized somewhere else.

The paper "Consumer Buying Behaviour towards Financial Services in the United Kingdom" is an excellent example of a research proposal on marketing. Consumer behavior refers to the process involved in the selection of products and services that best serve the needs of consumers and the impacts of the choices on both the consumer and the entire society (Hoyer et al. 2012, p.3).

The paper "Merger, Acquisition, and International Strategies" is a great example of an essay on marketing. An appropriate indicator of the failure or the success of a corporation is in its ability to be merged/acquired or to merge/acquire. Through this process, organizations have been able to increase their profits via acquiring or merging with other companies within their industry of operation.

The paper "Social Media Strategy in Selling to Today’s and Tomorrow’s Customers" is an outstanding example of an essay on marketing. With a wide range of choices for businesses to choose from, there is a need to set the best guidelines under which a business can use in order to choose the most appropriate medium.

The paper "Social Media Marketing: A Strategic Approach" is an outstanding example of an essay on marketing. The entry of social media has revolutionized the communication sector. It has provided the business with a channel to reach customers. Young people from the largest segment that uses social media.

The paper "New Niche Fragrance Marketing in Qatari Market" is an outstanding example of an essay on marketing. The multi-billion money cosmetic market in Qatar and the entire Middle East is significantly growing due to the transformed economic growth in the countries with favorable consumer spending patterns.

The paper "Winter Olympic in Austria" is a perfect example of an essay on marketing. The Olympics is an international sports competition held once every four years in different states where athletes from different nations gather to showcase their skills. Not only do people compete, but millions turn in to show support for their countrymen and women.

The paper "Game Online Community Marketing" is a good example of an essay on marketing. Understanding the clients of a given product an organization is the most basic step in ensuring that the firm attains increased sales and profitability. With the current trends in the technological world, a special component of the clients has been identified as the online community.

The paper "Global Marketing - The Global Economic Environment" is an outstanding example of an essay on marketing. The 21st century is experiencing a culinary revolution of globalization and revolution.  Local markets are no longer enough for the sale of products.  Global competitiveness has made it hard for a business to remain in the market with only concentration on the local market.

The paper 'The Growing Role of Knowledge and Information in Socio-Economic Development' is a helpful example of a marketing essay. The universities, being the product of European culture, from the very beginning, sought not only knowledge for the sake of knowledge but also the production of knowledge in order to grow.

The paper "Repositioning of a Brands Touchpoint" is an outstanding example of an essay on marketing. After carrying out statistics, it is vivid that the current brand image of Marks and Spacer has divided. Implying that there is divided loyalty of customers when it comes to purchasing goods from the company. For instance, M&S clothing is not appealing to the current market.

The paper "The Way Businesses Analyze How Consumers Make Choices in Relation to Technology and Risk" is an outstanding example of a marketing essay. To achieve success, businesses use various strategies. One such strategy involves analyzing the criteria followed by the customers in making their choices.

This has greatly impacted cruise companies spanning from North America to Europe. In the UK especially, the passenger population has declined and the industry is hard hit by the current recession. Consumer psychology plays a vital role in the tourism sector especially due to globalization and proliferation of the internet.

In order to make sure that every company is able to sustain its position in the market, it will have to develop the marketing plan as either a product-oriented or market-oriented business entity. Although every organization is targeting a particular market, it is also important for it to design its offerings in a way that will be appealing for the consumers.

Market structure models are also significant owing to the performance and behavior they influence on companies in the industry. Market models represent the real situation, they enable one to understand things that happen in real-life situations. These models help in the analysis and evaluation of markets; hence offering the benchmarks for the development of businesses.

The business also has high opportunities in the future if it implements the marketing strategies efficiently. Dog-Gone Stylin’ is a mobile pet salon founded by Alisa Kane in 2005 b. It is a privately owned small business that offers pet grooming services to the pet owners. Kane identified a potential demand for care and grooming of pets among the pet owners.

The key term direction in the definition provided by Johnson, Scholes, and Whittington (2006) refers to the direction or mission of an organization. To achieve the direction stated, an organization develops and adds marketing activities in order to achieve the desired direction. 

This embraces identification and preservation. However, packaging has been accepted as an integral part of the marketing communication process. The packaging incorporates all the processes of transferring goods from the manufacturers to the consumers. It also plays an important role in the process of communicating the identity and the image of a company.

Depending on the type of product, the supply chain may need to be shortened so that the product can reach the customer as soon as possible before they go bad. However, other factors such as the level of customer experience that the producer wants to give the customer are also a contributing factor that determines the nature or type of distribution channel to be used.

The products of Unilever include beverages, foods, personal care as well as cleaning agents. A few of its highest selling brands are Dove, Avance, Axe, Knorr, Lipton, Tresemme, Headband, and PG Tips. It was founded in the year 1930 through a merger between Lever Brothers and Margarine Unie. The organization is listed on the London Stock Exchange.

Perceptual mapping will also be considered in the plan given that this technique creates and displays visual perceptions of current customers and potential customers. The research will employ a broad approach in order to cover all the issues pertaining to the study comprehensively. This will be in tandem with the objective of the study.

The marketing strategy adopted by Aberdeen Asset Management PLC should also be creative in order to improve the marketing results within the South African market. The marketing plan may not likely succeed if there is no marketing execution on the models adopted. Improving how the company enters into the new market can significantly enable great results.

There are basic elements in the composition of culture, and among them include social structure, communication, language, values and attitudes, and religion. It is through this study that one can understand the effects of culture on business. The aim of this study is to determine how culture would determine product adjustment for success.

Although critics have questioned why it has not been as aggressive as other firms concerning product innovation have, Weetabix argue that their products have proven capable of standing the test of time; therefore, the company has more to gain by boosting its popularity than by trying to change the product.

In the last year alone, Chinese customers more than 1.8 billion liters of wine. Further, the Chinese wine market size is projected to be more than 100 billion RMB in 2013. Furthermore, there has been a considerable increase in the number of wealthy people who have started to use modern wine in the place of traditional Chinese wine in China.

Buyer- supplier relationship and integration in the new product development process plays an important role in the overall success of the business venture. The manner in which suppliers are integrated into the product development process impacts the ultimate performance of the manufacturing firms in the market.  

Inputs include the sources that are both significative and symbolic (quality, price, distinctiveness, service, and availability), social sources (family, reference groups, and social class) as well as information and feedback effects. These factors finally lead to the decision made by the consumer, which finally leads to the outputs. 

The value that an organization chooses for the items will by and large differ as indicated by the long haul showcasing methodology. For instance, an organization may underprice the item in the trusts of building pieces of the pie and guaranteeing the focused vicinity, or essentially to produce a sought level of the money stream.

There are different theories that try to make their work easier. The problem is that some of these theories rely on probability and the chance that most consumers would use logic instead of emotion too but a product. In the beer industry marketers are working to improve the taste and quality of their drinks.

Teleworking is also referred to as telecommuting and entails working from home through the utilization of sophisticated technology to enable an employee to keep in touch with the businesses. The approach allows the patent organizations to relocate jobs to places that are considered more convenient, cheaper, and more attractive to live. 

The Brazilian government is currently driven by the drive of globalization in particular. It has been consistently reducing the corporate taxes in order to provide a boost to the business enterprises. The Federal government of the country has prudently reduced the tax requirements of the market players in the furniture business industry.

It is significant that competitive positioning should be based on the above-stated characteristics that include variety based positioning, need-based, and accessed based positioning. By determining these companies will be in a better position to guide the initiatives for achieving a strong competitive advantage in the market.

The final responsibility as part of the drawing a positioning map is to draw the expected price line. The price line is very important in the positioning map because competitive positioning is expected to end in profitability. But before doing this, it is important to first plot positions for all identified competitors within the market.

Ice is an essential substance for the preservation of medical products and food. The use of ice will help the developing nations to solve some of the afflicting problems such as food shortage as well as the storage of vaccines. Realization of the dream in the developing countries will only come if there are efforts to make access to ice simple.

The fast-changing technological changes require any business or organization to adapt to new changes or face extinction. Jawbone faces stiff competition from Fit bit Force devices and Nikes Fuel band; which is currently being upgraded. Lack of appropriate marketing strategy will force Jawbone Up24 to be pushed out of the market. 

The shining example of the influence is which is definitely relevant these days when humans get obsessed with their bodies’ good-looking inspired by advertisement. In order to analyze the reasons why advertisement has become so influential so far it is important to give a definition to the notion. An advertisement is a specific tool of communication created to sell some products.

It was noted that in Sheffield for instance, some family-run firms were doing perfectly. In conclusion, of their study, it was reported that there are factors that determine a firm’s outlook. These include the size of the firm, the methods applied in doing business, and the relationship between the management and the human resource.