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Marketing Essays

Result for Subject Marketing:
19702 essays
Quality Customer Service - Kingsley Hills Guest House Marketing Case Study
9 pages (2571 words) , Download 0 , Case Study
Free
The paper "Quality Customer Service - Kingsley Hills Guest House" is an outstanding example of a marketing case study. Marketing research helps an organization improve its decision management system by providing information that is accurate, relevant and timely. Every decision an organization makes requires unique information and relevant strategies developed using the information gathered through market research.
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Marketing Activities - the Cancer Council of Victoria Marketing Case Study
6 pages (1697 words) , Download 0 , Case Study
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The paper 'Marketing Activities - the Cancer Council of Victoria " is a good example of a marketing case study. The council was established as a benevolent body in the year 1936 by an act 6213 of the Victorian parliament. This act was shortly adjusted and restructured in the year 1958 and it was named the cancer act 1958.
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Chinas Online Retail Marketing Marketing Case Study
8 pages (2401 words) , Download 0 , Case Study
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The paper "China’s Online Retail Marketing " is a perfect example of a marketing case study. China is one of the largest world’s export thrust in the arena of business. China’s online retail marketing is swiftly developing although highly fragmented. The online retail stores in China offer such prospects as e-commerce as well as drug retailing.
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Customer Segmentation Revisited and The Airline Industry Marketing Case Study
16 pages (4442 words) , Download 0 , Case Study
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The paper "Customer Segmentation Revisited and The Airline Industry" is a great example of a Marketing Case Study. The objectives of this paper are; to determine the price sensitivity of customers, reputation of SQ that may influence customers' purchase decisions, in-flight tangible services such as the modern appearance of aircraft and clean environment. 
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Marketing in the Hospitality Industry Marketing Literature review
6 pages (1775 words) , Download 1 , Literature review
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The paper “Marketing in the Hospitality Industry” is a  meaningful example of a literature review on marketing. In the hospitality industry, the success of business partly depends on the number of guests visiting a given hospitality outlet at a time. Even if a hotel, restaurant, or a pub offers a state of the art service, an entrepreneur will only benefit if guests avail themselves for such services.
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Multidisciplinary Nature of Knowledge Management Marketing Coursework
10 pages (2737 words) , Download 1 , Coursework
Free
The paper "Multidisciplinary Nature of Knowledge Management" is a perfect example of marketing coursework. Knowledge management can be defined as purposeful and orderly coordination of organization’s people, technology, processes, and organizational structure with a view of adding value through reuse and innovation.
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The Market of Southwest Airlines Marketing Term Paper
11 pages (4693 words) , Download 0 , Term Paper
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The paper "The Market of Southwest Airlines " is a perfect example of a Marketing Term Paper. The Southwest Airlines Company is a famous American airline that has its headquarters in Dallas, Texas. According to the New York Stock Exchange (NYSE, 2011), Southwest Airlines is the largest airline company in the United States of America as of 30th June 2010. 
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Atlas Copco Market Entry Marketing Assignment
9 pages (2394 words) , Download 0 , Assignment
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The paper "Atlas Copco Market Entry " is an outstanding example of a marketing assignment. Market entry holds an important aspect for every business looking towards entering into a new marker as it helps to shape the manner in which the performance of the company will be evaluated. The success and failure of a company greatly depend on the mode and manner in which the companies are able to use it in the most effective way.
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Design of New Amphibious Sports Car by Mercedes Benz Marketing Case Study
6 pages (1931 words) , Download 0 , Case Study
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The paper "Design of New Amphibious Sports Car by Mercedes Benz" is a perfect example of a marketing case study. Mercedes Benz is a German-based company and is being operation since 1886. The company has always relied on providing cars which are superior compared to other models and looks to eye the upper segment of customers.
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Macro Environmental Forces that impact Motor Vehicle Industry Marketing Case Study
6 pages (1873 words) , Download 0 , Case Study
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The paper "Macro Environmental Forces that impact Motor Vehicle Industry" is a great example of a Marketing Case Study. The purpose of this paper is to discuss environmental factors that impact on motor vehicle industry in Australia. The paper mainly focuses on safety, carbon emission and changing consumer needs in the Australian motor vehicle industry. 
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Atlas Copco Distribution System Marketing Assignment
10 pages (2500 words) , Download 0 , Assignment
Free
The paper "Atlas Copco Distribution System" is a great example of a marketing assignment. The Atlas Copco is a company that has its roots in Sweden. It has been able to gain a good share of the market worldwide for selling air compressors. In its effort to penetrate the United States market, it experiences some challenges that make it almost unsuccessful.
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Marketing In The Hospitality Industry Marketing Research Paper
14 pages (4441 words) , Download 1 , Research Paper
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The paper "Marketing In The Hospitality Industry" is a perfect example of a Marketing Research Paper. The Riverview Hotel management develops a marketing plan with the objective of building a strong market share over New York, a market that is full of rivalry considering that there is the free entry of substitute products. 
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Atlas Copco Market Entry Marketing Assignment
9 pages (2537 words) , Download 0 , Assignment
Free
The paper "Atlas Copco Market Entry" is a good example of a marketing assignment. Atlas Copco employs a three-level channel structure with the manufacturer being Atlas Copco, the intermediary being the distributors who after the adoption of the four-level franchising policy become the franchisees, and lastly the customers at the lower end.
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Entry Modes of Multinational Companies into the International Markets - Starbucks Corporation Marketing Case Study
11 pages (3032 words) , Download 0 , Case Study
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The paper "Entry Modes of Multinational Companies into the International Markets - Starbucks Corporation" is an outstanding example of a marketing case study. It has been evident that different companies have embraced different entry strategies with regard to how they approach different markets at different times.
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Conducting a Marketing Research Marketing Coursework
8 pages (2340 words) , Download 0 , Coursework
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The paper "Conducting a Marketing Research " is an outstanding example of marketing coursework. Companies while launching a new product either in a new market or a new product all together needs to look towards multiplying its efforts so that it reaps the benefit and the product finds acceptability with the public.
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Strategic Marketing Plan for Cathay Pacific Airways Marketing Case Study
13 pages (4713 words) , Download 0 , Case Study
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The paper "Strategic Marketing Plan for Cathay Pacific Airways" is a perfect example of a marketing case study. Cathay Pacific began its operations in 1946 as a regional airline for Asia based in Hong Kong International Airport but currently one of the world-leading airline companies providing cargo and passenger transport services across more than 149 destinations in 39 countries.
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Marketing Plan for Nokia N8 from Nokia Inc Marketing Case Study
16 pages (4528 words) , Download 0 , Case Study
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The paper "Marketing Plan for Nokia N8 from Nokia Inc" is a perfect example of a marketing case study. Marketing communication is the process by which a firm’s information and its offerings are released to a certain segment of the market. Communication is essential in informing the buyer of the availability of an offering, its unique benefits and where and how to obtain and use the offering (Becker and Arnold, 2010).
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Australian Airline Industry- Qantas Airlines Marketing Case Study
8 pages (2390 words) , Download 0 , Case Study
Free
The paper "Australian Airline Industry- Qantas Airlines" is a good example of a marketing case study. The Australian airline industry was established in the year 1920 (Blee, 2010). During this time on the west coast was the Western Australian Airways and on the east coast, we had the Australian Aircraft and Engineering Company (Blee, 2010).
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International Marketing Strategy & Market Segmentation - Telstra Corporation Limited Marketing Case Study
9 pages (2617 words) , Download 0 , Case Study
Free
The paper "International Marketing Strategy & Market Segmentation - Telstra Corporation Limited" is a good example of a marketing case study. Telstra is otherwise known as Telstra Corporation Limited, an Australian based media and Telecommunications Company. The company is based in Australia however in the past, it has made moves to avail its services in different other countries including China, Europe, New Zealand and in some parts of the United States.
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Marketing Strategy for Qantas Airline Services Marketing Case Study
14 pages (3891 words) , Download 0 , Case Study
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The paper "Marketing Strategy for Qantas Airline Services " is a good example of a marketing case study. Situational analysis is important in evaluating the company’s internal capability with regard to the environment in which the business operates in. this tool will be used to analyze the Qantas Airline Limited with regard to its business activities and how they are affected by the environment in which it is operating.
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Marketing Plan in order to Increase the Sales of Apple iPhone Marketing Case Study
8 pages (2380 words) , Download 0 , Case Study
Free
The paper "Marketing Plan in order to Increase the Sales of Apple iPhone" is a perfect example of a marketing case study. In 1976, Steve Wozniak and Steve Jobs established apple and there relationship strengthened after Wozniak created building boxes to make free phone calls for long-distance successfully and this was a huge invention at that time.
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Marketing Report for E-Trust Marketing Research Proposal
17 pages (4630 words) , Download 0 , Research Proposal
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The paper "Marketing Report for E-Trust" is a great example of a marketing research proposal. The research was aimed at investigating the perceptions of the respondents on diverse functions including the launching of new products to trusting of electronic transactions. In order to achieve the research objectives, the study utilised a survey of sixty respondents, where structured questionnaires were administered.
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The Concept of Status Consumption and Its Application in Marketing Marketing Coursework
10 pages (3021 words) , Download 0 , Coursework
Free
The paper "The Concept of Status Consumption and Its Application in Marketing" is a great example of marketing coursework. The theory of leisure class described in 1889 formed the basis of status consumption theory. The concept of status consumption has recently been enhanced by economics theory that product consumption has two measurable utilities: utilitarian and conspicuous.
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Consumer Behaviors Role in Business and Society Marketing Assignment
14 pages (3548 words) , Download 0 , Assignment
Free
The paper "Consumer Behavior’s Role in Business and Society" is a great example of marketing coursework. The consumer is the only user of the product in the market. Consumer behavior basically refers to the decision made by the buyers in the market about the product whether to purchase or not. Consumers alter their desires basing on interpersonal reasons and individual wants.
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Hilton Hotels Corporation Marketing Marketing Case Study
6 pages (1830 words) , Download 0 , Case Study
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The paper "Hilton Hotels Corporation Marketing" is an outstanding example of a marketing case study. Operating in a highly competitive market, such as the hospitality industry can be more challenging. Any business operating in such a market needs to acquire a strategic position within the market so as to remain afloat.
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Marketing Communications and Public Relations in Malaba Company Marketing Case Study
11 pages (3054 words) , Download 0 , Case Study
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The paper "Marketing Communications and Public Relations in Malaba Company" is an outstanding example of a marketing case study. This integrated marketing communication entails the development of a plan for a company called Malaba with the aim of solving the existing problem with the drinking water in Malaba town.
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Internet Access in Australia Marketing Case Study
13 pages (3436 words) , Download 0 , Case Study
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The paper "Internet Access in Australia" is a perfect example of a marketing case study. The internet has evolved a lot in the last two decades, such that it is becoming an integral component and a requisite for every organization. Internet access in Australia was first availed to universities in 1989 via AARNet, which was the foundation of commercial dial-up ISPs (Internet Service Providers).
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Marketing Plan for the Third Generation Toyota Prius Hybrid Marketing Case Study
18 pages (4991 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for the Third Generation Toyota Prius Hybrid" is a great example of a marketing case study. Marketing communication is the process by which a firm’s information and its offerings are released to a certain segment of the market. Communication is essential in informing the buyer of the availability of an offering, its unique benefits and where and how to obtain and use the offering.
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Marketing Plan for Holden Cruze Hatchback Marketing Case Study
16 pages (4408 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for Holden Cruze Hatchback" is a good example of a marketing case study. Carmaker Holden is a fully-fledge automotive maker based in Port Melbourne Australia. The company started its Australian operations in 1951, meaning that it has been in operation for the last 60 years.
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Applied Channel Systems - Wal-Mart Marketing Assignment
5 pages (1597 words) , Download 0 , Assignment
Free
The paper 'Applied Channel Systems - Wal-Mart " is a great example of a marketing assignment. The investment portfolio is considered to be market neutral if it aims to find to fully avoid some of the risks of the market, mostly hedging (Bolton & Ockenfels 2009, p. 445). For us to evaluate the market neutrality, it becomes necessary to specify the risks that need to be avoided.
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Nike and Adidas - Consumer and Behaviour Theory Marketing Case Study
13 pages (3906 words) , Download 0 , Case Study
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The paper "Nike and Adidas - Consumer and Behaviour Theory" is an outstanding example of a marketing case study. This report will examine two companies, Nike Inc and Adidas AG with regards to their sports shoe brands namely Air Jordan and Adidas Sports Performance. The two companies use different consumer behaviour theory and concepts to market their brands.
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Review of Tourism Websites Marketing Research Paper
11 pages (2817 words) , Download 1 , Research Paper
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The paper "Review of Tourism Websites " is a great example of a marketing research paper. The research strives to examine, assess and review the websites of major tourism companies and stakeholders operating in Australia including http://www.tourism.australia.com/ for the whole of Australia as a country.
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The Virgin Mobile Australia Company, Optus Company and Vodafone Company Marketing Case Study
27 pages (7107 words) , Case Study
Nobody downloaded yet
The paper "The Virgin Mobile Australia Company, Optus Company and Vodafone Company" is a perfect example of a marketing case study. The Virgin Mobile Australia (VMA) Company was first established in October 2000 as a partnership with the Virgin Mobile UK and the Optus on a 50/50 business share agreement.
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Marketing EXlites in Romania Marketing Case Study
10 pages (2964 words) , Download 0 , Case Study
Free
The paper "Marketing EXlites in Romania" is a great example of a marketing case study. This report proposes Romania as a potentially valuable market for EXlites solar lighting products. EXlites’ eight-point marketing platform developed for the Australasian market serves as a good basis for entering the Romanian market, with a few minor modifications.
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Comparing the Websites of 3 Companies Marketing Case Study
6 pages (1513 words) , Download 0 , Case Study
Free
The paper "Comparing the Websites of 3 Companies" is a good example of a marketing case study. A domain name, for e.g. commbank.com.au, anz.com, nab.com.au are the addresses used to locate an entity on the Internet (Registering A Domain Name 101, 2010). The last part of a domain name is called a top-level domain (TLD).
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Why Multinational Companies Choose Different Entry Modes for Different Markets at Different Times Marketing Coursework
9 pages (2558 words) , Download 0 , Coursework
Free
The paper "Why Multinational Companies Choose Different Entry Modes for Different Markets at Different Times" is a good example of marketing coursework. Today, due to increased globalization of business, more intense pressure has been put on most multinational companies to seek immediate entry into the foreign region, because markets are being integrated with each other.
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Royal Restaurant in Australia, Application of ServQual Model Marketing Case Study
9 pages (2680 words) , Download 0 , Case Study
Free
The paper "Royal Restaurant in Australia, Application of ServQual Model " is a perfect example of a marketing case study. With reference to the meeting we had last week I hereby submit the report of the findings from the investigations I did. The report focuses on the issue of customer satisfaction based on an occurrence that happened in the Royal restaurant a few weeks ago.
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Attractiveness of Australia for Manufacturing and Service Operations Competitiveness Marketing Case Study
10 pages (2961 words) , Download 0 , Case Study
Free
The paper "Attractiveness of Australia for Manufacturing and Service Operations Competitiveness " is an outstanding example of a marketing case study. Austrade which is also termed as Australian trade commission is a cooperative union between the Australian government trade and investment development agency.
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Marketing Environment and Consumer Choice for Zero-Emission Vehicles in Australia Marketing Case Study
8 pages (2337 words) , Download 0 , Case Study
Free
The paper "Marketing Environment and Consumer Choice for Zero-Emission Vehicles in Australia" is a perfect example of a marketing case study. Zero-Emission Vehicles (ZEVs) marketing should be the easiest being founded on green and cleaner production, but this is not the case. Most electric and hybrid cars market is small questioning the factors that derail its production.
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Wal-Mart PESTLE Analysis Marketing Case Study
13 pages (3699 words) , Download 0 , Case Study
Free
The paper "Wal-Mart PESTLE Analysis" is a great example of a marketing case study. In the year 1962 when Sam Walton started Wal-Mart com, the idea of putting up a discounting shop store right into rural America was never heard of except for the dime stores and local five. When the founder Sam realized that he had a lot of competition from the discount chains regionally, he together with his wife travelled all over the country.
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Innovation Is Essential in Business Today Marketing Coursework
8 pages (2146 words) , Download 0 , Coursework
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The paper "Innovation Is Essential in Business Today " is a good example of marketing coursework. The term innovation has been defined as the process of creating a new thing or changing an existing thing to appear different from the original thing (Shukla, 2011). In the contemporary business environment, innovation can, therefore, be defined as the process of creativity through which a new product or service is introduced into the market.
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Customer Relationship Marketing in KFC Restaurant Australia Marketing Case Study
15 pages (4197 words) , Download 0 , Case Study
Free
The paper "Customer Relationship Marketing in KFC Restaurant Australia" is an outstanding example of a marketing case study. Priority in marketing has shifted from just delivering the ‘right’ product to satisfying the customers who consume the services or products. Customer relationship marketing has turned up to be an effective way by which organizations today are able to attract, and retain their customers in their target market.
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The Extent to Which an Independent Beauty Consultant Participate in the Eight Universal Marketing Flows Marketing Case Study
7 pages (2028 words) , Download 0 , Case Study
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The paper "The Extent to Which an Independent Beauty Consultant Participate in the Eight Universal Marketing Flows" is an outstanding example of a marketing case study. World Federation of Direct Selling Association (WFDSA) has defined direct selling as “on non-fixed retailing places and through the use of face to face way, the product and service are sold directly to the consumers.”
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Marketing Plan for Apple IPad 2 Marketing Case Study
21 pages (7109 words) , Case Study
Nobody downloaded yet
The paper "Marketing Plan for Apple IPad 2" is a perfect example of a marketing case study. SWOT analysis is one of the most powerful tools used in strategic management, which identifies the strengths and weakness of a given product, and threats and opportunities in a given external environment. SWOT analysis provides helpful information to match Apple resources and capabilities in a competitive environment that the company operates.
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SWOT and PESTEL Analysis of Qantas Airways Marketing Case Study
6 pages (1595 words) , Download 0 , Case Study
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The paper "SWOT and PESTEL Analysis of Qantas Airways " is a great example of a marketing case study. Qantas Airways which performs in the different sector of the airline industry is looking towards aiming the people who are price-conscious. The company has an aggressive marketing strategy and is looking towards becoming a cost leader and differentiator.
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Applied Channel System Assessment Marketing Assignment
5 pages (1516 words) , Download 0 , Assignment
Free
The paper 'Applied Channel System Assessment" is a good example of a marketing assignment. There are basically eight universal flows; these include the physical possession, ownership, promotion, negotiation, financing, risking, ordering and payment. According to the channel management schematic, efficient channel responds to the recognition of end-users’ service output requires several takes.
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Marketing Plan for Kimpesiki Hotel in Dubai Marketing Case Study
8 pages (2379 words) , Download 0 , Case Study
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The paper "Marketing Plan for Kimpesiki Hotel in Dubai " is a good example of a marketing case study. Kempinski Hotel Mall of the Emirates is the global third biggest indoor ski resort with one of the globe’s longest indoor ski slopes and the largest covered snow park. Also connected to the largest shopping mall outside North America, this truly exclusive five-star luxury hotel is set to be a destination in itself.
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Influence of Online Internet Banking on the Performance of Business Firms Marketing Research Proposal
9 pages (3822 words) , Download 0 , Research Proposal
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The paper "Influence of Online Internet Banking on the Performance of Business Firms" is an outstanding example of a marketing research proposal. This research paper aims at establishing the relationship between the two variables. The paper considers the influence of online internet banking on the performance of business firms.
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Strategic Marketing Plan - Harnessing the Lost Alco Pop Market Share Marketing Case Study
7 pages (2208 words) , Download 0 , Case Study
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The paper "Strategic Marketing Plan - Harnessing the Lost Alco Pop Market Share " is a perfect example of a marketing case study. As the Marketing Manager team for this alcoholic beverage company, we are tasked with creating an innovative plan to regain the lost market share of the total alcoholic beverages group which occurred on the introduction of the excise tax to the Ready to Drink category of drinks.
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Marketing Project for Qantas Airlines Marketing Case Study
21 pages (6388 words) , Download 1 , Case Study
The paper 'Marketing Project for Qantas Airlines" is a good example of a marketing case study. Qantas was established in 1920 but was only operating in Queensland and Northern territory. From the beginning, it was only operating with biplanes which used to carry one or two passengers in open cockpit and has progressed to airbus A380s carrying 450 passengers around the world.
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    1951 - 2000 results of 19702 items
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