Innovation Is Essential in Business Today - Coursework Example

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The paper "Innovation Is Essential in Business Today " is a good example of marketing coursework. The term innovation has been defined as the process of creating a new thing or changing an existing thing to appear different from the original thing (Shukla, 2011). In the contemporary business environment, innovation can, therefore, be defined as the process of creativity through which a new product or service is introduced into the market…

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Subject: Marketing
Type: Coursework
Level: Undergraduate
Pages: 8 (2000 words)
Downloads: 0

Extract of sample "Innovation Is Essential in Business Today"

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