Sports Innovation Strategies - Coursework Example

Sport Innovation Plan Name Institution Date Executive Summary The sports innovation plan under discussion in this assignment is the governance change model. The management model can be described as an approach of using new methods in social cultural as well as administrative sports environment. The change plan is considered as the cornerstone of an organised as well as successful sport. The innovation model will enhance the game through the implementation of a new management and governance structure. The management model is used to transform the method of sports administration to fit within the scope of the innovation. It serves the function of enlarging the extent of the competition as well as constituting a powerful as well as the proactive structure that undertakes the sports responsibilities and assignments. The governance model of sport innovation is important to the sport and related industry. It is a strategic plan that forms the cornerstone of all sports. The structure of the sports management is enhanced through a governance as well as management reform. It is an essential process that positions the sport well within the current sporting landscape. The potential markets that would purchase or use my innovation are local and international sports organisations like sports clubs, international championships, world championships and European championships. The consumers/businesses that would purchase my innovations include; sports event organisers, sports coaching clinics organisers, sports tour operators and sports coaches. The overall objectives of the governance change model are to increase participation, thrive at elite level, and grow resources for investing in the sport. The model also aims at, raising the sport profile, provide best practice administration at all levels, and provide quality experiences for everyone in the sport. The three major future strategies that are needed to commercialise the innovation include; advertising via the screen, developing a direct marketing campaign and developing a public relations as well as news media strategy. Table of Contents Background and Introduction 4 The function and usages of the innovation 5 The importance of the innovation to the sport and related industry 5 Discuss the type of business/ consumers or government that would purchase or 8 Use your innovation. The innovation can be revenue generating or not-for-profit 8 A Drawing and a Depiction of the Innovation 8 References 15 Sports Innovation Plan Background and Introduction The sport has made a remarkable progress that is associated with it transitioning into the visual product as well as increasing the needs of people. The aim is serving the purpose of keeping fit as well as for a healthy life. Sports innovation has seen the development of information technology, and growth in leisure culture. Sport is a social institution and its presence has seen an ever growing structure of the economic as well as cultural organisations. It has necessitated the social phenomenon of appraisal considering the social as well as economic conditions in the world. This is an indication that sport has a share from the events of the globalization process. This necessitates the conditions of international competition as well as free market economy (Atalay, Yücel, & Boztepe 2013, p.109). Today, globalization is transforming into a single market dominant that mandates all organisations including sports institutions for innovation (Imamoglu 1992, p.23). So as to survive in the rapidly changing environment that is competitive, sports organisations need to change constantly as well as renew their products, services and also their production methods. It is in this context that this assignment presents a chosen sports innovation plan. A new, as well as age appropriate administrative approach is emerging in the administration of sports. The sports change strategy/plan that is recommended and discussed in this assignment is the governance model of sports innovation. The function and usages of the innovation The governance model can be described as an approach of using new methods in social cultural as well as administrative sports environment. In sports, innovation serves as a means of meeting the needs of the individual as well as the society at a better level. The governance model will involve developing of new administrative strategies for the sports mobility as per the age requirements (Balci 1999). The management model of innovation is converted into economic as well as social value. The management of sports will be structured in a more competitive approach. It will ensure that goods and services are produced, actions in the sports are fast and flexible and also harmonised with changes (Arıkan, Aksoy, Durgut, Goker 2003). The governance model is used to transform the method of sports administration to fit within the scope of the innovation. It serves the function of enlarging the extent of the competition as well as constituting a powerful as well as proactive structure that undertakes the game responsibilities and assignments. The importance of the innovation to the sport and related industry The governance model of sports innovation is important to the sports and related industry. It is a strategic plan that forms the cornerstone of all sports. The structure of the sport management is enhanced through a governance as well as management reform. This is an essential process that positions the sport well within the current sporting landscape. The management model of innovation is a very important strategic plan for the sport that gives it a unified structure as well as an innovative approach. It ensures the sport capitalises on this position (Franceschini & Delrio 2014, p.2). This innovation is necessary to set out clearly the mission, responsibilities, vision, purpose, objectives and values of the sport that will drive its competitiveness globally. It is an essential plan that outlines the targets that the sport is aimed at achieving in a specified period. It also includes the challenging targets that may be experienced within the sport. Considering that innovations are inevitable in every sector in the world, innovation in game is essential for it to survive. It ensures that sports organisations keep in the pace with the changing world (Ceyhan & Sumak 1999). Change of management policies in sport will increase their efficiency since the innovation will be used as a follow-up mechanism for control. The governance model is also important to the sports industry. For example, when used in football games, it will become the best-administered sports and providing the secure path for sports participants. The sports membership has greater expectations for the implementation of the governance model strategic plan in the football competition. Current, as well as future members will identify with the football game since it will be thrilling, dynamic as well as focused on its roots of participation. Bichi (2015, p.1) argues that, through this innovation the football sports industry will gain through football being selected as the first choice sports Worldwide. In this direction, the football sports industry will increase through a better way of developing the economic live at football sports organisations. Administration innovation effects will also be felt for the sustainability of competition within the world of sports industry. These advantages apply to all other sports when the governance model of innovation is implemented. The potential markets (internationally and domestically) that would purchase or use your innovation The potential markets that would buy or use my change model are local and international sports organisations like sports clubs, international championships, world championships and European championships. Sports clubs will buy the innovation to enhance their activities management through structural as well as functional change. This results in restructuring of the sports institutions through the use of different management models. By definition, sports clubs are legally founded private institutions that define clearly the authorities as well as responsibilities of every member. Their aim is to provide sportsmen with equipment as well as other facilities to perform their sports (Durmus 1999, p.87). Therefore, it will be important to invest in their corporate structure as a profitable investment. It is an essential model that will give sports clubs a financial transformation in positioning themselves in the global economic network. Sports clubs, international championships, world championships and European championships have the desire of having the biggest share of international sports. Therefore, following closely, the new management models as well as techniques presented by this game plan will be essential. They will purchase the innovation plan to help them in achieving their economic and social mission. Changesare inevitable for their management mechanisms that have become more sophisticated (Devecioglu & Altıngul 2011). These institutions are facing many management problems and purchasing my sports innovation plan will help in extending influence on their management (Arıkan et al 1999). Discuss the type of business/ consumers or government that would purchase or Use your innovation. The innovation can be revenue generating or not-for-profit The consumers/businesses that would purchase my innovations include; sports event organisers, sports coaching clinics organisers, sports tour operators and sports coaches. These groups would obtain the innovation since they are directly involved in the management of sports organisations or particular sports (Atalay, Yücel, Boztepe 2013, p.113). They have control of sports and can make use of my game innovation plan so as to offer better services. Consumers will find my change plan as a source of education for managing their sports. They will also learn that important rules are applicable in ensuring that games are effectively managed. Some of the rules include; leadership education, use of systems approach to managing games, working in teams, sharing of power, and flexibility in planning (Dennis 1993, p.64). A Drawing and a Depiction of the Innovation The governance sports innovation model prioritises four areas of strategic priority that must be implemented. These priority sectors/areas include; corporate leadership, sports management, sports development, and operational services. The overall objectives of the governance innovation model are to increase participation, thrive at elite level, and grow resources for investing in the sport. The innovation will also raise the sport profile, provide best practice administration at all levels, and provide quality experiences for everyone in the sport. Figure 1: Overall Objectives of the Innovation Strategic Priority Area 1: Corporate Leadership This priority area of the innovation plan will be achieving strong management principles and a unified governance process that benefits the sport. This priority area will be committed to ensuring that all members of the sport are involved in strategy development and engaged in the goal establishment of the game. The linked objectives include; providing the best practice administration at all levels, raising the profile, and providing quality experiences. Figure 2: Corporate Leadership Strategic Priority Area 2: Sport Management The priority of sports management is aimed at further growth by capitalizing on the opportunities available. Best practice of strategies as well as systems that support the delivery of the sport. The management of sport requires an assessment so as to ensure that, the systems are suitable for the ever-changing market. It is also important to ensure that the game recognises its value proposition. It will ensure the objectives of raising the profile, providing best practice administration at all levels, increasing participation as well as growing resources to invest in the sport are achieved. Figure 3: Sport Management Strategic Priority Area 3: Sport Development This priority area will focus on recruiting and rewarding community members to the sport as well as concentrating on retention. Resources must be matched with needs of the sport so as to achieve the set goals. The sports management will continue developing strong systems together with providing innovative solutions for strengthening the path that is chosen by all participants. By promoting the game, the objectives that will be improve include; increased participating, raising the profile, and thriving at elite level. The priority areas also provides best practice administration at all levels, growing resources to invest in the sport and providing quality experiences for everyone in touch football. Strategic Priority Area 4: Operational Services To achieve an efficient innovation plan, it is necessary to emphasize on all operational services that should be provided for supporting the entire required infrastructure. Adequate resources should be provided at all levels of the game to ensure that it remains competitive. To achieve this, offering services that complement current trends is necessary. Additionally, recognising the value proposition offered by the game will help in maintaining its share of the customer base. It will be done together with the establishment of strong partnerships as well as policies at the leadership levels. The operational services priority area will help in achieving various objectives such as; providing best practice administration, and raising the profile. Other are increasing participation, growing resources to invest in the sport and providing quality experiences for everyone in the sport. Figure 5: Operational Services Future strategies needed to commercialise the innovation Three major future strategies that are needed to commercialise the innovation include; advertising via the screen, developing a direct marketing campaign and developing a public relations as well as news media strategy. Screen Advertising Advertising the innovation plan on the TV will be essential so as to exploit opportunities that are presented by television. I will take the initiative of allowing the innovation has instant replays on the television and on jumbo screens at venues. It is also important to change the dress of code of the sport or speed up the action so as to make it more appealing to the audience. Changing the rules and format of the game will help in making easier to score, and this can be inserted in sports broadcasts. Virtual advertising of the innovation of the sport will be very effective. It will involve using a manipulation of the digital image so as to insert advertisements into the television broadcasts. Developing a direct marketing campaign Since this is an innovation in the market, developing a direct marketing campaign will be a good strategy to commercialise my innovation. It will involve using direct marketing methods to market the innovation. Some of the methods include; email marketing, social media marketing and direct mail to consumers. Developing a public relations and news media strategy I will use public relations to my advantage to commercialize the innovation. It will involve mainstream media picking up the innovation stories and launching it in print as well as online news media campaign. It will be achieved by working with target interested industry journalists (The Queensland Government 2015, p.1). References Arıkan, C., Aksoy M., Durgut M., & Goker A, 2003, Ulusal inovasyon sistemi kavramsal cerceve. 1nd Ed. Istanbul: Tüsiad Publishing. Atalay, A., Yücel, A., & Boztepe, E, 2013, A different approach to the modern sport administration: method of innovation, International Journal of Academic Research Part B; Vol. 5, Iss. 2, pp.109-115, DOI: 10.7813/2075-4124.2013/5-2/B.16 BalcI, V, 1999, Spor etkinliklerinin planlanması ve yonetimi, Ankara: Bagirgan Publishing. Bichi, A, 2015, Sport, as a driver of innovation and economic growth, Prezi, Available at: https://prezi.com/vbtguyl0t36d/sport-as-a-driver-of-innovation-and-economic-growth/ Ceyhan, E., & Sumak, M, 1999, Haslanmıs kurbaga ve degisim yonetimi: Kuram ve uygulamada egitim yonetimi, 1st ed. Ankara: Pegem Publishing. Dennis, S, 1993, 13 tips for managing change in schools, Education Digest, Vol.58, pp.64-65. Durmus, A, 1999, Futbol kuluplerinin stratejik yonetimi, Ankara: Bagirgan Publishing. Franceschini, D., & Delrio, G, 2014, Press Release: Education, Youth, Culture and Sport, 3349th Council meeting, Brussels. Imamoglu, A, 1992, Fonksiyonel Acidan Spor Yonetiminin Anlam ve Onemi, Gazi Egitim Fakultesi Dergisi, Vol.8, pp.23. The Queensland Government, 2015, Launching and commercializing new products, Business and Industry Portal. Read More