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Atlas Copco Market Entry - Assignment Example

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The paper "Atlas Copco Market Entry" is a good example of a marketing assignment. Atlas Copco employs a three-level channel structure with the manufacturer being Atlas Copco, the intermediary being the distributors who after the adoption of the four-level franchising policy become the franchisees, and lastly the customers at the lower end…

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Subject: Marketing
Type: Assignment
Level: Masters
Pages: 9 (2250 words)
Downloads: 0

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