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Wal-Mart PESTLE Analysis - Case Study Example

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The paper "Wal-Mart PESTLE Analysis" is a great example of a marketing case study. In the year 1962 when Sam Walton started Wal-Mart com, the idea of putting up a discounting shop store right into rural America was never heard of except for the dime stores and local five. When the founder Sam realized that he had a lot of competition from the discount chains regionally, he together with his wife travelled all over the country…

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Subject: Marketing
Type: Case Study
Level: Undergraduate
Pages: 13 (3250 words)
Downloads: 0

Extract of sample "Wal-Mart PESTLE Analysis"

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