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Marketing Essays

Result for Subject Marketing:
19702 essays
Understanding Reference Groups in Marketing Communication Marketing Assignment
6 pages (1897 words) , Download 0 , Assignment
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The paper "Understanding Reference Groups in Marketing Communication" is a great example of a Marketing Assignment. A reference group is a standard of comparison for an individual’s behavior or attitude. It is, therefore, in essence, a group to which one uses as a comparison point to their own actions and convictions. Reference groups are of three forms. 
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Foreign Investment Expansion to Meet New Market Demand Marketing Assignment
7 pages (2172 words) , Download 0 , Assignment
Free
The paper "Foreign Investment Expansion to Meet New Market Demand" is an outstanding example of a marketing assignment. International business refers to business activates carried out across national boundaries. This means that business and government engage in one or more countries and are thus subjected to issues on currency rates.
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Citizen Banks Marketing Strategy Marketing Case Study
17 pages (4660 words) , Download 0 , Case Study
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The paper "Citizen Bank’s Marketing Strategy " is a good example of a marketing case study. Australia’s banking sector is pretty clouded (Thakor & Boot, 2008). With the high concentration of banks, one would imagine that consumer needs are addressed fully especially considering that the high concentration of banks and other financial institutions would lead to competitive banking practices that would benefit the consumers.
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The Adidas Company - Buzz Marketing Marketing Assignment
6 pages (1773 words) , Download 0 , Assignment
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The paper "The Adidas Company - Buzz Marketing" is an outstanding example of a management assignment. Attention entails the processing of the information received by the consumers when they are exposed to particular stimuli. It is thus the level of capacity of the consumers to regard the stimuli that they receive through various senses.
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Explaining the Growth of Mobile Phone Industry in the World Marketing Research Paper
12 pages (3334 words) , Download 0 , Research Paper
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The paper "Explaining the Growth of Mobile Phone Industry in the World" is a wonderful example of a Marketing Research Paper. All Vertu mobile phones have a very appealing look and have multiple functionalities that are compatible with other devices. Producing a cheaper Vertu phone shall definitely attract a large market from the youths.
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The Relative Impact of Marketing Research and Development Marketing Term Paper
9 pages (2810 words) , Download 0 , Term Paper
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The paper "The Relative Impact of Marketing Research and Development" is a perfect example of a Marketing Term Paper. IKEA has been working in the industry since 1943 and is one of the major furniture dealers in the world. Being in the business for such a long period has enabled them to have the largest chain of furniture stores in the UK. 
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Overview of the Canadian Jewelry Retail Sales Industry Marketing Case Study
14 pages (3606 words) , Download 1 , Case Study
Free
The paper "Overview of the Canadian Jewelry Retail Sales Industry" is an outstanding example of a marketing case study. Canada is one of the countries in the world with the highest jewelry acquisition in the world. The jewelry market in Canada can be divided into two retail categories: costume jewelry (precious metals and gems) and fine jewelry.
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Consumer Decision-Making Process Marketing Coursework
16 pages (4519 words) , Download 0 , Coursework
Free
The paper "Consumer Decision-Making Process " is a great example of marketing coursework. The consumer decision-making process is one of the determinants of the success or failure of any business (Schiffman, 2007). How successful any business ultimately depends on how many customers are able to consume their products or services.
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IMC Plan for Apple Inc Marketing Case Study
14 pages (3500 words) , Download 0 , Case Study
Free
The paper "IMC Plan for Apple Inc " is a good example of a marketing case study.  Apple Inc., which was formerly known as Apple Computer, Inc., is involved in designing, manufacturing and marketing of personal computers, allied software, services, peripherals and other application-based solutions. 
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Issue of Consumer Fanaticism Marketing Coursework
9 pages (2367 words) , Download 0 , Coursework
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The paper "Issue of Consumer Fanaticism" is an outstanding example of marketing coursework. Fanaticism can be defined as a belief or conduct that involves gullible zeal, probably, for an intensely religious and political cause or it might be sports for some cases. Sometimes, it turns to be excess enthusiasm for pastime or hobby.
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Jet Star Expansion into Chinese Market Marketing Case Study
8 pages (2542 words) , Download 0 , Case Study
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The paper "Jet Star Expansion into Chinese Market" is a good example of a marketing case study. Economic advancements of Australia are taking a global perspective as major companies form mergers internationally. This is aimed at the exploitation of the global market after exhaustion of the local market coupled with the fact that there is high competition within a localized market.
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Internet Strategy Development And Implementation Marketing Case Study
16 pages (4345 words) , Download 0 , Case Study
Free
The paper "Internet Strategy Development And Implementation" is a perfect example of a Marketing Case Study. Sydney Car component manufacturer is a company that deals with the manufacturing of the following car components; air conditioners, brakes, driveshafts, exhaust systems, clutches, and flywheels. The company was formed at the beginning of the year 2010. 
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The Presentation and Packaging of Wine Marketing Coursework
11 pages (2963 words) , Download 0 , Coursework
Free
The paper "The Presentation and Packaging of Wine" is a perfect example of marketing coursework. Wine is one of the major consumed drink in the world and one of the oldest drinks in the world. The presentation and packaging play a big role in marketing compared to the content inside. It has been found out that most of the consumers concentrate on how the bottle looks like.
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The Success Story and Strategies of Ryanair Marketing Case Study
15 pages (3962 words) , Download 0 , Case Study
Free
The paper "The Success Story and Strategies of Ryanair " is a great example of a marketing case study. Ryanair was the first budget airline in Europe that was modeled after the southwest carrier of the US. It is said that O’leary, Ryanair’s CEO, made a pilgrimage together with several other airline business executives to Dallas in the 1990’s to meet southwest’s founder Herb Kelleher.
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Internet And Electronic Marketing Marketing Case Study
10 pages (3080 words) , Download 0 , Case Study
Free
The paper "Internet And Electronic Marketing" is a perfect example of a Marketing Case Study. This study aims at looking into the role of social media and the part it plays in the marketing of goods and services. It has become an essential tool and arguably a convenient way to make an enterprise visible. 
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Marketing Mix Elements Issues Marketing Case Study
5 pages (1545 words) , Download 0 , Case Study
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The paper "Marketing Mix Elements Issues" is a wonderful example of a Marketing Caser Study. This report sets out to describe the four elements of the marketing mix and then show how these four elements aspects are applied or used in the retailing of petroleum products in petrol outlets. The four elements of the marketing mix are promotion, product, price, and place.
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Challenges to Global Performance Management Marketing Coursework
8 pages (2202 words) , Download 0 , Coursework
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The paper "Challenges to Global Performance Management" is an outstanding example of marketing coursework. The realities of today’s business ecosystem result from three major factors: globalization, increasing business competition increasingly shifting from enterprises to value chains. These are equally increasing customer/consumer dictatorship, thus enriching the definition of business excellence and conventional variables of cost.
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Ethics in International Environments - MARS Chocolate Marketing Case Study
6 pages (1864 words) , Download 0 , Case Study
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The paper "Ethics in International Environments - MARS Chocolate " is a good example of a marketing case study. According to Mahdavi (p. 4), the global business environment is a dynamic one, which is characterized by both success and generation of increased cases of ethical issues and challenges owing to the nature and scope of international business.
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The Measurement Approach on Decision Usefulness Marketing Coursework
7 pages (2086 words) , Download 0 , Coursework
Free
The paper 'The Measurement Approach on Decision Usefulness" is a great example of marketing coursework. The measurement approach to decision usefulness means the correct usage of reasonable values properly in the financial statements. The financial statements help the investors to predict the future of the organisation and at what position the company will be at if all the policies were followed.
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Ford Motor Company of Australia Limited Marketing Research Paper
11 pages (3653 words) , Download 1 , Research Paper
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The paper "Ford Motor Company of Australia Limited " is a great example of a Marketing Research Paper. Ford Australia is engaged in producing Ford Falcon, a product that is exported to New Zealand and South Africa. Falcon is designed, engineered, and manufactured in Australia making up a local content of about 85%. 
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Marketing Strategic Planning and the Theory of the Firm Marketing Case Study
13 pages (3624 words) , Download 0 , Case Study
Free
The paper "Marketing Strategic Planning and the Theory of the Firm" is a great example of a Marketing Case Study. Anderson (1982) cited that the role of marketing in strategic planning entails the identification of the most suitable long-term positions. This will be key to ensuring the support and satisfaction of the customers. This is applicable to the introduction of I Battery to the market. 
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Integrated Marketing Communication - Virgin Blue Marketing Case Study
7 pages (2244 words) , Download 0 , Case Study
Free
The paper "Integrated Marketing Communication - Virgin Blue " is an outstanding example of a marketing case study. Belch et al (2011) maintain that, through its low price strategy, pay for use model as well as flexible service; it is quite evident that Virgin Blue continues to attract a larger share of the price and time-sensitive traveler.
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Personality and the Self-Concept in relation to Mobile Phones: What Does Your Phone Say About You Marketing Assignment
8 pages (2546 words) , Download 0 , Assignment
Free
The paper "Personality and the Self-Concept in relation to Mobile Phones: What Does Your Phone Say About You" is a perfect example of a marketing assignment. Marketers have the responsibility of ensuring that products of their respective companies get the attention of consumers, and they are consequently bought.
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Business Strategy in a Global Environment - Nestle Australia Ltd Marketing Case Study
13 pages (3460 words) , Download 0 , Case Study
Free
The paper "Business Strategy in a Global Environment - Nestle Australia Ltd " is a perfect example of a marketing case study. Nestle Australia Ltd encompasses a section of the broader regional Oceania business belonging to Nestle Global. In the year 2010, Nestle Australia Ltd generated annual sales of more than two thousand five hundred billion Australian dollars, it has established eleven factories in Australia with an estimated 3620 product lines.
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Essentials of Marketing Marketing Case Study
14 pages (3843 words) , Download 0 , Case Study
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The paper "Essentials of Marketing" is a perfect example of a Marketing Case Study. This report focuses on the marketing of the UHT treated flavored milk, which is a product recently developed by Quinncom International Pty Ltd. This new product aims to promote drinking milk. For this report, a marketing plan has been developed which focuses on launching the UHT flavored milk.
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Consumers Decision Making Process Marketing Coursework
19 pages (4750 words) , Download 0 , Coursework
Free
The paper "Consumer’s Decision Making Process" is a great example of marketing coursework. Generally, consumer behavior involves how individuals or groups select, obtain, use and finally dispose of products, experiences, services, and ideas as a means to satisfy their needs (Quester, et al., 2011).
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Consumer Behavior and The Second Yogurt War Marketing Assignment
5 pages (1568 words) , Download 0 , Assignment
Free
The paper "Consumer Behavior and The Second Yogurt War" is a wonderful example of a Marketing Assignment. Product: The product is Delamere Frozen Yogurt. First, yogurt is produced after subjecting milk into the fermentation process by the use of probiotic cultures. The resultant of fermentation is lactic acid, which then acts on milk protein to give s smooth texture.
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Understanding Strategic Marketing Management Marketing Case Study
6 pages (2169 words) , Download 0 , Case Study
Free
The paper "Understanding Strategic Marketing Management" is a great example of a Marketing Case Study. Brisbane Mother’s Day Classic is an annual event that is held with a resolution of enlightening the masses about breast cancer. However, its primary function is in the solicitation of funds that are used in medical research on cancer. 
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Global Pattern of Trade and the Role of Comparative Advantage in Explaining This Pattern Marketing Research Proposal
6 pages (2027 words) , Download 0 , Research Proposal
Free
The paper "Global Pattern of Trade and the Role of Comparative Advantage in Explaining This Pattern" is an outstanding example of a marketing research proposal. The pattern of trade in the global landscape has experienced immense and dramatic shifts in recent decades. This dynamism can be traced back to World War II where the world trade has expanded.
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Mountine Vitamin Watere - Marketing Forecast Marketing Case Study
13 pages (3701 words) , Download 0 , Case Study
Free
The paper "Mountine Vitamin Watere - Marketing Forecast" is an outstanding example of a marketing case study. Mountine Vitamin Watere which is looking towards launching a new health drink which is rich in vitamin should look towards the different areas which will help them to ensure that the product is accepted by the people of Jordan & Dubai.
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External Analysis of XYZ Aged Care Marketing Case Study
10 pages (2888 words) , Download 0 , Case Study
Free
The paper "External Analysis of XYZ Aged Care " is an outstanding example of a marketing case study. Understanding the external analysis of XYZ Aged Care will help to understand the manner in which the external environment influences the working of the organization in the industry and strategies that XYZ Aged Care needs to formulate to ensure proper growth of the organization.
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Internal Marketing Capability of Coca-Cola Company Marketing Case Study
12 pages (3582 words) , Download 4 , Case Study
Free
The paper "Internal Marketing Capability of Coca-Cola Company" is a perfect example of a marketing case study. In the contemporary knowledge-based as well as the service-oriented economy, organizations are required to acquire a competitive advantage so as to survive and prosper. As a result, human resources as intangible assets of the organization plays a fundamental role in making organizations successful.
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About UK Airline Industry Marketing Case Study
10 pages (2798 words) , Download 0 , Case Study
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The paper "About UK Airline Industry" is a wonderful example of a Marketing Case Study. Micro-environmental analysis of current firms in the UK airline industry can be analyzed using the porter’s model to serve as a tool for assisting the UK airline industry to identify various external forces depending on five factors. 
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Australian Internet Access Industry Marketing Research Paper
9 pages (2250 words) , Download 0 , Research Paper
Free
The paper "Australian Internet Access Industry" is an outstanding example of a marketing research paper. The aim of this report is to describe the Australian internet access industry. The first section of the report will give a brief overview of the industry. The second part of the report will deal with an environmental analysis that is the micro and macro environment of the industry.
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Actor-Network Theory vs the Theory of the Social Construction of Technology Marketing Coursework
7 pages (2026 words) , Download 0 , Coursework
Free
The paper 'Actor-Network Theory vs the Theory of the Social Construction of Technology" is a perfect example of marketing coursework. The relationship between technology and society has been a subject of debate for a very long time in history and sociology studies and in current studies in the information systems field.
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Managers Role in Implementing Organizational Change Marketing Case Study
8 pages (2287 words) , Download 0 , Case Study
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The paper "Managers’ Role in Implementing Organizational Change" is a great example of a Marketing Case Study. External analysis has an effect on the future prospects of the business as organizations look towards including it in their planning process. The external environment impacts all players in the industry in a similar way and organizations that are able to find a solution. 
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The Manner in Which KFC Could Use the Strategic Factors through the Strategic Analysis Marketing Report
8 pages (2219 words) , Download 0 , Report
Free
The paper “The Manner in Which KFC Could Use the Strategic Factors through the Strategic Analysis” is an affecting example of a marketing report. KFC has been performing for over a decade and has grown as an international fast food restaurant because of the quality and development of new products that have developed their menu.
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K & K Fashion Ltd - Chinese Fashion and Apparel Industry Perspectives in the Chinese Market Marketing Report
11 pages (3041 words) , Download 0 , Report
Free
The paper “K & K Fashion Ltd - Chinese Fashion and Apparel Industry Perspectives in the Chinese Market” is an affecting example of a marketing report. Multinational retail and consumer-products companies have looked to emerging markets in China to drive the next wave of growth as a result of the country’s recent economic performance.
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Qantas Consumer Brand Loyalty Marketing Research Paper
25 pages (7214 words) , Research Paper
Nobody downloaded yet
The paper "Qantas Consumer Brand Loyalty " is a perfect example of a marketing research paper. In recent times, Qantas, Australia’s largest airline, has witnessed a significant drop in its market share. There has been an increase in competition from other airlines such as Air Australia and Virgin Australia locally, and internationally, Emirates and Etihad have come up as major players that Qantas has to content with (Dorman, 2009).
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External and Internal Influences - Oz Clothing Company Marketing Case Study
14 pages (3772 words) , Download 0 , Case Study
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The paper 'External and Internal Influences - Oz Clothing Company " is a good example of a marketing case study. The productivity of the company has drastically gone down, and the cost of production has escalated in the recent past. International competition and economic meltdown are adversely affecting Australian manufacturing operations.
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Distinguishing between Concentration and Competition Marketing Assignment
8 pages (2685 words) , Download 0 , Assignment
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The paper "Distinguishing between Concentration and Competition" is a great example of a Marketing Assignment. Dynamism is a trademark of business. An organization is continuously subjected to various internal and external factors which compel it to keep adjusting in order to sustain. Similarly, the journey of NewsCorp is also full of various strategic changes. 
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Segmentation Process in News Limited Marketing Essay
1 pages (345 words) , Download 0 , Essay
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The paper "Segmentation Process in News Limited " is a great example of a marketing essay. After analyzing News Ltd, it was discovered that through developing and designing segment analysis successful market strategy can be achieved. However, for the firm to achieve its goal it is important to try and develop environmental and industry analysis so that a holistic perception of the firm’s competitiveness can be achieved.
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Consumer Behavior and Building Marketing Strategy Marketing Case Study
12 pages (3422 words) , Download 0 , Case Study
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The paper "Consumer Behavior and Building Marketing Strategy" is a perfect example of a Marketing Case Study. The family is the basic social institution; it is the original avenue where individuals learn attitudes, values, and behavior that are essential in shaping their future personality (Calantone, Yeniyurt, Townsend and Schmidt, 2010).  
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The importance of Return on Investment Marketing Case Study
7 pages (2110 words) , Download 0 , Case Study
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The paper "The importance of Return on Investment" is a great example of a Marketing Case Study. The New North Face focuses on wholesalers and retailers. These are in most cases bigger organizations and seldom medium-sized firms. TNF's most important clients are steady clients in outdoor equipment and clothing. 
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To Grow the Sales of Viagra Marketing Case Study
11 pages (3034 words) , Download 0 , Case Study
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The paper "To Grow the Sales of Viagra" is a perfect example of a Marketing Case Study. The key aim of this report is to examine some of the growth strategies that can be employed to grow the sales of Viagra. This report will propose several marketing strategies that can be employed by the Pfizer pharmaceutical company in order to increase the sales of Viagra. 
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Particularities in the Marketing Mix for Service Operations Marketing Case Study
6 pages (1745 words) , Download 0 , Case Study
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The paper "Particularities in the Marketing Mix for Service Operations" is a wonderful example of a Marketing Case Study. Products must be able to provide benefits that enhance the situation of users (Baker & Saren, 2010). In our case, we will consider Levi's® jeans for women. Levi's® jeans are the original, authentic jeans produced by Levi Strauss & Co. 
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Aristotle's Four Principles in the Mobile Phone Production Industry Marketing Case Study
5 pages (1591 words) , Download 3 , Case Study
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The paper “Aristotle's Four Principles in the Mobile Phone Production Industry” is an affecting example of a case study on marketing. In his book, he evaluates the causes of an idea in four components namely the formal idea, the material, efficiency cause, and the final purpose for the event contemplated.
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Coca Cola Diet Coke Black Cherry Vanilla by Interbrand Advertisement Agency Marketing Case Study
7 pages (1902 words) , Download 0 , Case Study
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The paper 'Coca Cola Diet Coke Black Cherry Vanilla by Interbrand Advertisement Agency" is a good example of a marketing case study. The present report was request by Coca Cola Company USA, for one of the flavours of Diet Coke by Jim Schendiler, in December 2011. Its purpose is to give ideas for a new advertisement campaign for the new Diet Coke Black Cherry Vanilla.
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Trade Name and a Trade Mark Marketing Coursework
8 pages (2499 words) , Download 0 , Coursework
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The paper "Trade Name and a Trade Mark" is a great example of marketing coursework. There are a number of people that close contact has to be maintained mainly when the domain is being registered. Registration comprises of these groups of individuals. First is the registrant who is legally the owner of the domain. In many cases, business owners grant the web developers to be the owners of the domain which is not recommended.
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Principals of Marketing Marketing Essay
6 pages (1656 words) , Download 0 , Essay
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The paper "Principals of Marketing" is a good example of marketing coursework. Making sure that the right product is at the right price and at the right place is the main thing that marketing is concerned about. According to Daman & Schramm (1972, p. 163), the 4 Ps and the marketing mix are the major tools that are used by the organizations to see that this happens.
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1901 - 1950 results of 19702 items
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