Marketing Essays

The paper “How Strategies Employed to Introduce New Products in the Market Will Affect Firm's Competitiveness” is a convincing example of a marketing essay. A channeling method, which goes beyond the word of mouth, is important when considering alternatives of distributing products. The method needs to be supplemented with other channels to initiate it to be more effective to the end-users.

The paper 'The Global Market of Aviation Services' is a perfect example of a marketing essay. One of the most important factors in improving the competitiveness of air travel in the transport market is the service which is dealt with by the services marketing. Competitiveness in this sphere of activity is directly related to the concept of efficiency.

The paper 'Clifton Kino Film Company' is a useful example of a marketing essay. The internet phenomenon has, undoubtedly, transformed the business world. Unlike in the past when business owners relied solely on the mainstream media to advertise their products and services, the internet has revolutionized the business world.

The paper "How Does Marketing Affect Sports Customers" is an outstanding example of a marketing essay. Marketing is a process that is used by companies to "sell" their products to the likely customers or the target market. The companies try to target their market and showcase the product in a language and situation that is most appealing to the consumers.

The paper "Incorporating the Economic Principles in the Marketing of the Smart Home Devices" is an outstanding example of a marketing essay. Smart home devices include devices that help make the homestay a more enjoyable activity. The paper delves into the discussion of smart home devices. The same paper focuses on the importance of incorporating economic principles in the marketing of smart home devices.

The paper "The Interplay between Markets and Government in Todays Economy" is an outstanding example of a marketing essay. In a modern economic system, the aggregate interactions between the business and citizens guide economic decisions and the pricing of services and goods. Markets refer to the mechanisms for allocating resources.

The paper "How Social Factors Predetermine Decision-Making Patterns of Customers" is an outstanding example of a marketing essay. All companies, which try to sell something to customers, should be aware of the main external factors, which influence sales. Social factors act like all other important factors and influence sales and customer behaviour in a substantial way.

The paper "Marketing Process and Modern Day Marketing" is an outstanding example of a marketing essay. Marketing is one of the best ways to increase sales for start-ups and well-established organizations today. It is, in its easiest structure, all strategies used by an association with an end goal to get their goods and services into the homes of clients.

The paper 'Modern Marketing Activities' is a great example of a marketing essay. Under the conditions of increased demand and supply growth, the rapid change and the increasing role of the consumers' preferences determine the production and sales of goods and services' structure of modern enterprise to retain its position in the market.

The paper “Learning Experience in Marketing - Areas of Strength and Weakness” is an inspiring example of a marketing essay. In every learning experience, a student experiences some challenges but despite the ups and downs, there was knowledge gained from engaging in the course work.

The paper “How Do Consumers Make Purchasing Decisions?” is an intriguing example of a marketing essay. Consumers make decisions to buy different goods and services every day and one notable aspect of this practice is that it is not uniform across the globe. Consumers around the world vary tremendously in age, income, education level, and tastes.

The paper "Health Insurance in the USA " is an outstanding example of a marketing essay. Health insurance in the USA is one of the most outstanding sectors, whereby, each and every individual in the economy, whether a permanent resident or visiting tourists are in need of, unlike property insurance where most percentages consist of USA citizens.

The paper "Advantages of Everyday Low Pricing" is an outstanding example of an essay on marketing. Pricing strategy is having the best price for a product or services after all the costs of the product are covered, and still, margins remain for profits. It is an essential element of the marketing mix.

The paper "Sustainability Led Marketing - Aramex and Coca-Cola Companies" is an outstanding example of an essay on marketing. The paper tells that sustainability led-marketing involves promoting the sustainable behavior of consumers and providing suitable products that lead to economic and environmental sustainability.

To get that competitive edge, companies thus use women and sex appeal and this has been a part of marketing for a long time. Business ethics questions have however risen over the use of women and sex appeal in marketing. In this essay, I will argue that using women and sex to sell is wrong for social values.

They are as well involved in marketing the materials as they act as a mediator of the owner and the consumer market. In this case, the publishers are involved in selling documentaries, commercials,s and life stories of killers. A documentary is a descriptive movie or television program that highlights an accurate report or record (Piotrowska 10).

The media takes a big role in shaping the culture of society. In addition, advertisements seem to so much reflect the society we live in. Advertisers appear to be pushing the borders in their advertisements aired on Television hence making some of these advertisements progressively become more controversial.

The paper "Consumer Behavior and Consumer Decision Making Models" is an outstanding example of a marketing essay. Rational decision making means that whenever a consumer is confronted with a problem, he gathers relevant information on the subject then he generates and evaluates alternatives, and then he chooses the one that could provide him with the best solution to the problem at hand.

Among the complains include lack of enough spaces, the outdated nature of setup and facilities, uncomfortable bedding that worsens some medical conditions such as back ache due to over straining to reach out for information such as leads to a development of medical conditions, which could have been otherwise avoided with an improvement of the facilities.

easyJet plc has a fleet of 200 planes flying over 600 routes across 30 countries across the European Union and to the neighboring countries. The company earned net revenue of £ 3.854 billion in 2012. More than 8000 people work with easyJet all across the world. Easyjet carries more than 59 million passengers per year. easyJet was started in 1994 by Stelios Haji-Ioannou.

It would be a massive financial performance by the company. The company already has taken the challenge in the research and education sector. The clinic is introducing advanced medicine along with a brand new medical school. In the upcoming five years, the Mayo clinic will do the investment for innovative practice, research, and the education sector.

The organization had been established in the year 1866 by Henri Nestlé and is now one of the leading food corporations in the global food processing industry. Nestlé incorporates a large number of products that can be segmented into different types such as baby food, dairy products, confectioneries, coffee, breakfast cereals, ice cream along with bottled water, and pet food products.

Highly in the developmental stage, such investors and businesspersons such as Richard Branson of the Virgin Group are taking the lead in gaining private and corporate investment to ensure launch by 2015. One of the most fundamental marketing opportunities for companies like ABB is the demand for science, research, and experimentation which will be occurring on these regular space flights.

Taking proper decisions at the right time based on the demands or fluctuations in the market is extremely important for an organization to stay competitive Service industry is one sector in which competition is intensifying at present. The selection of suitable market structures is important for firms in the service industry to stay competitive all the time.

There has been an increase in the status of evolution and creation in public education as there are many debates and conflicts in political, religious, and legal circles. There are many details and information which give rise to theological objections in the modern world. In the food business, it is necessary to follow the general hygiene provisions and details.

The paper "Marketing of Alcohol: Who Is Impacted by the Issue and How" is a perfect example of an essay on marketing. Alcohol consumption at work is such a huge issue that it has called for taking stringent actions against the ones who are involved in the related practices. It not only is a gross violation of the work routines but is also a very immoral act.

Viral marketing, also known as electronic word-of-mouth (WoM), has gained enormous popularity with the technological changes such as PC networking, SMS technology, and greater bandwidth, as these are leading to exponentially growing networking between companies, potential buyers, and WOM opportunities. 

The paper "Supply Chain Coordination and Bullwhip Effect" is an outstanding example of a marketing essay. The development of effective coordination in organizations is essential for the maximization of the process of turning a competitive advantage into profitability. Such coordination must occur both within the organization production and sales departments and beyond to include organizations contracted to handle its products.

The specifications of these products need to be known to the public for them to relate well with them. The human connection and the culture are the two aspects that were focussed on while manufacturing the devices and it is only fair to include the same strategy. People want a device that fits around their daily lives and makes it easier.

The paper “Entrepreneurial Marketing for Small Firms in the United Kingdom ” is a spectacular example of a marketing essay. Starting up a business venture and running it requires a lot. The business environment is often very dynamic as it is affected by several internal and external that pose threats and opportunities in equal measure to a business.

It is true that the demand for a traditional marketing communication tool is rapidly decreasing among the leading multinational and domestic business organizations around the globe. The essay has discussed the advantages and disadvantages of social; media marketing activities.

On the other hand, additive tasks are the tasks that take into account the individual effort of each participant in the additive tasks. Social loafing is lower when additive tasks are being carried out given that each person within the individual is compelled to compete with the members to be the best individual. 

The paper "Targeting the Global Kids Segment" is an outstanding example of a marketing essay. With the success of the Harry Potter books being converted to movies and the sale of the action figures of the characters and the games, it can be easily analysed that there is a demand in the market. But if there is a demand, there surely must be consumers to purchase them.

Marketers often find themselves in a predicament where they encounter situations where they are tempted to pursue profit-oriented goals at the expense of the needs and interests of the customers. There are certain values that should not be compromised for profit gains but this often poses an ethical dilemma where the marketers often encounter challenging situations.

The FDI relationship consists of a parent enterprise and at least one affiliate out of its home country. The parent firm implies business strategies in production, marketing, and finance through its affiliates. FDI gained a critical position in the world economy after World War II. During the initial period, seeking resources was a major motivation.

Instead, careful decision-making and a nation are advertising and marketing campaign has ensured that the brand continues to gain popularity and generate profits. Instead, the analysis will be concentric upon discussing and analyzing the way in which this particular beverage brand has leverage social media and online advertising mechanism for continued growth. 

The paper "Investing in Internet Advertising" is an outstanding example of a marketing essay. Basically, Internet advertising is advertising online. Whether off or online, the primary goal of advertising is to boost profits. Advertising is also intended to raise brand awareness. This paper recommends the company invest in online advertising.

In addition, gaps can also be identified when concerning the cross-cultural aspects and its influences on the efficiency of packaging processes, which is quite noteworthy, as, with the increased extent of globalization, several consumers have become the members of multiple socio-cultural environments, further affecting their brand-identity.

Pepsi Co Inc. is a food and beverage company that has its headquarters in New York, United States. It focuses on the manufacture, marketing, and distribution of beverages, snack food, and other products. This company was started in the year 1965 when Frito-Lay Inc and Pepsi-Cola merged. The company has since been able to expand all over the world. 

Social media has emerged as one of the most effective advertising mediums for businesses across different industries. Though the ad spends on social media vary by company to company as G.M. has drastically reduced its spending whereas Ford has further stepped up its promotional efforts on social media, it has become increasingly important that the firms must have a presence on the social media.

Supermarkets are unique organizations because of the way they serve their customers and offer them a range of products and services which fulfill most of the daily needs of the consumers. Supermarkets work in an industry that is driven by low margins and high volumes and pricing are one of the key factors to remain in the competition for a long period of time.

The paper "Operational Decisions, Structure Change Caused by Entry Barriers" is an outstanding example of a marketing essay. Admittedly, globalization causes significant impacts on commercial environments. The liberalized flow of finances, labor and other factors of production across national and regional borders have the potential to substantially changes an industry’s structure, particularly an industry’s market structure.

My main understanding of marketing is that it involves the communication of a service, product, or brand’s value to consumers with the aim of selling or promoting the service, product, or brand (Sandhusen, 2010). However, the speakers gave me another understanding of marketing as a practice and discipline that is in constant transition.

Repeat clients are a sign of good quality and satisfactory provision of services. The problem is when the organization, company, or institution does not know how to attract them. For this reason, the use of integrated marketing communication (IMC) strategies has a variety of benefits.

This paper is based on a critical review of the international marketing strategies employed by Mcdonald's in India. The paper covers the current marketing environment, details of the market locations in India where McDonalds has expanded its business and the cultural issues faced by the company and how it has handled them in its favour.

The recent performance results released show that the company is in an even bigger mess than feared before by investors. The company’s results lay bare the chaotic state of the UK stores, and Tesco’s sales are dwindling severely in the face of competition from Lidl and Aldi.

Furthermore, this means of using digital technologies can embrace the electronic customer relationship management and management of digital customers. It also includes the use of online promotional practices like e-mail marketing, viral marketing, online directories, interactive online advertisements, social media marketing, and search engine marketing, etc.

Through the belief that demand from the consumers drives all the activities of the company, the company has employed a mass marketing strategy along with a competent supply chain to ensure the delivery of this strategic promise.

For a long time, customer-centric models of marketing have gained popularity within the business environment. Dahlen has observed the shift of power from the institution to the consumers. He suggests that the contemporary business environment has posed challenges that have rendered traditional brand communication models obsolete.

Multinational corporations are those companies which operate in various nations but manage their business from home country (Kumar, 2013). Any company which derives one-third of its profits from outside operations i.e. operations outside the home nation is regarded as a multinational corporation.