Integrated Marketing Communication - Virgin Blue - Case Study Example

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Summary

The paper "Integrated Marketing Communication - Virgin Blue " is an outstanding example of a marketing case study. Belch et al (2011) maintain that, through its low price strategy, pay for use model as well as flexible service; it is quite evident that Virgin Blue continues to attract a larger share of the price and time-sensitive traveler…

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Subject: Marketing
Type: Case Study
Level: Undergraduate
Pages: 7 (1750 words)
Downloads: 0

Extract of sample "Integrated Marketing Communication - Virgin Blue"

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