Internal Marketing Capability of Coca-Cola Company - Case Study Example

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The paper "Internal Marketing Capability of Coca-Cola Company" is a perfect example of a marketing case study. In the contemporary knowledge-based as well as the service-oriented economy, organizations are required to acquire a competitive advantage so as to survive and prosper. As a result, human resources as intangible assets of the organization plays a fundamental role in making organizations successful…

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Subject: Marketing
Type: Case Study
Level: Undergraduate
Pages: 12 (3000 words)
Downloads: 4

Extract of sample "Internal Marketing Capability of Coca-Cola Company"

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