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Marketing Essays

Result for Subject Marketing:
19702 essays
Entering of Honda Company into a Potential US Market Marketing Case Study
9 pages (2461 words) , Download 0 , Case Study
Free
The paper "Entering of Honda Company into a Potential US Market" is a perfect example of a marketing case study. This report is all about Honda a Japanese world-leading motorcycle-manufacturing company. The report focuses on the strategies used by this company to capture the market both at home and Away.
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Role and Nature of a Marketing Plan Marketing Coursework
11 pages (2973 words) , Download 0 , Coursework
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The paper 'Role and Nature of a Marketing Plan" is a good example of marketing coursework. The first section of this essay sets out to give clear discussions of what a marketing plan is, the relationship that exists between a marketing plan and a business plans and the uses of a marketing plan; the uses of the marketing plan will be divided into two broad categories that are the tactical use and the strategic use.
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How to Create a Marketing Plan Marketing Coursework
9 pages (2722 words) , Download 0 , Coursework
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The paper "How to Create a Marketing Plan" is an outstanding example of marketing coursework. Businesses looking to be successful in this competitive world need to look towards developing strategies which look to include every minute aspect of the business so that the business is able to flourish. It is seen that most businesses or self-employed people carry out different activities which provide different results but yield no benefit to the business.
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Nature and the Characteristics of a Marketing Plan Tool Marketing Coursework
11 pages (2928 words) , Download 0 , Coursework
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The paper 'Nature and the Characteristics of a Marketing Plan Tool " is a perfect example of marketing coursework. Contemporary business and market environments are characterized by cut-throat competition and changing social-cultural, economic, political, legal, environmental, technological and financial market forces that have necessitated modern organizations to be more keen and aware of their internal and external environments.
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Importance of Marketing Plan Marketing Coursework
8 pages (2269 words) , Download 0 , Coursework
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The paper "Importance of Marketing Plan" is a great example of marketing coursework. A marketing plan is a very important tool for any successful marketer. For any organization to achieve results in its marketing it must have a market plan. This plan outlines the direction in which the firm is expected to follow in order to achieve its desired results. The market plan can assume different structures.
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Researching the Consumer Market and Develop New Product Marketing Case Study
5 pages (1551 words) , Download 0 , Case Study
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The paper "Researching the Consumer Market and Develop New Product" is a great example of a Marketing Case Study. The development of new products has become an important aspect especially in the fast-evolving world which is very competitive. This requires that the developer of new products creates an idea about the product and then test the prototype of the product to judge the chances of success.
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The Concept of Marketing Mix Marketing Term Paper
9 pages (2811 words) , Download 0 , Term Paper
Free
The paper "The Concept of Marketing Mix" is a perfect example of a Marketing Term Paper. This report seeks to explore the concept of a marketing plan. It will define the concept and relate it to the business plan. The report will further highlight the elements of a marketing plan and interdependency between the elements. It will further highlight the tactical and strategic functions.
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Industry Overview and Market Analysis of Australias Solar Energy Industry Marketing Case Study
9 pages (2647 words) , Download 0 , Case Study
Free
The paper "Industry Overview and Market Analysis of Australia’s Solar Energy Industry" is a great example of a marketing case study. Australia has one of the world’s largest untapped solar energy resources. This is due to the fact that Australia has the highest solar energy radiation per unit surface area than any other continent in the world.
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Monthly Expenditure in Restaurants Marketing Case Study
9 pages (2462 words) , Download 0 , Case Study
Free
The paper "Monthly Expenditure in Restaurants" is an outstanding example of a marketing case study. This business report is prepared for the client who would like to establish a fine, upscale restaurant with fine entrées, drinks, and desserts in an elegant atmosphere. The client has knowledge in restaurant operations and some knowledge in upscale restaurants but lacks surety that the city may be in need of such a restaurant.
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The Industrial Marketing and Purchasing Marketing Case Study
7 pages (2044 words) , Download 0 , Case Study
Free
The paper "The Industrial Marketing and Purchasing" is a wonderful example of a Marketing Case Study. Despite the major steps businesses are making in realizing their goals, it is still clear that a customer is the core focus of any business. This is because the sustainability of the business is greatly dependent on the customer base it enjoys. 
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Integrated Marketing Communications Budgets and Sales Promotion Marketing Essay
14 pages (3500 words) , Download 0 , Essay
Free
The paper "Integrated Marketing Communications Budgets and Sales Promotion" is a good example of a marketing essay. Integrated Marketing Communications (IMC) is an approach whose aim is to attain an organization's marketing campaign. IMC makes use of an array of promotional methods that are highly coordinated the intention being to ensure that all the methods augment each other.
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Burger King Marketing Research Project Marketing Case Study
17 pages (4701 words) , Download 1 , Case Study
Free
The paper "Burger King Marketing Research Project" is a great example of a marketing case study. This report gives market research regarding Burger King UK. The report gives a background on Burger King and its undertakings in the UK. In the report Management Decision Problems (MDP) was given so as to find a way of improving Burger King performance in the UK fast food market.
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KFC UK Analysis Marketing Research Proposal
15 pages (4133 words) , Download 0 , Research Proposal
Free
The paper "KFC UK Analysis" is a good example of a marketing research proposal. KFC is a multinational brand that operates restaurants around different locations around the world. These restaurants sell their world-famous fried chicken and other foods such as sandwiches and salads. KFC grew from a humble small business to become a leading restaurant chain in the world.
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Unique Branding and Marketing Strategies by Coca Cola Marketing Case Study
14 pages (3780 words) , Download 0 , Case Study
Free
The paper "Unique Branding and Marketing Strategies by Coca Cola" is a great example of a Marketing Case Study. Coca Cola Company is one of the leading manufacturers of non-alcoholic beverages in the world. Dr. John Pemberton, a pharmacist in Atlanta invented the Coca Cola drink in 1886. The firm is successful and is an icon of the western and European countries. 
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Recovering Customer Loyalty When Things Go Wrong Marketing Assignment
13 pages (3695 words) , Download 0 , Assignment
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The paper entitled "Recovering Customer Loyalty When Things Go Wrong" is a perfect example of a Marketing Assignment. Developing customer loyalty is key for any business to maintain its competitive edge in the market and enhance its profitability in today’s demanding and competitive business environment.
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Understanding Marketing System Marketing Case Study
14 pages (4000 words) , Download 0 , Case Study
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The paper "Understanding Marketing System" is a great example of a Marketing Case Study. A marketing system can be defined as a network of various entities, which can be an individual, a group individuals, a corporate, a network or a combination of these, related either directly or indirectly, in a sequence or together. 
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Chinas Middle-Class Consumers for Foreign Investment Marketing Case Study
9 pages (3073 words) , Download 0 , Case Study
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The paper "China’s Middle-Class Consumers for Foreign Investment" is a great example of a Marketing Case Study. In the last few decades, the middle class has emerged as an important social group that drives the global economy. This group is essentially an ambiguous social classification, reflecting the determination to lead a comfortable life (Li, 2008).  
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Integrated Marketing Communication of Zara Company Marketing Case Study
14 pages (3730 words) , Download 8 , Case Study
Free
The paper 'Integrated Marketing Communication - Zara" is a good example of a marketing case study. Zara is a renowned clothing store and accessories line with a cumulative of over 1285 stores across the globe. Integrated Marketing communication (IMC) is a very essential tool through which the company can gain a greater consumer base and also create awareness of the intended event of Breast Cancer Research.
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International Marketing and Bargaining Power of Suppliers Marketing Case Study
9 pages (2692 words) , Download 0 , Case Study
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The paper "International Marketing and Bargaining Power of Suppliers " is a perfect example of a Marketing Case Study. The costs of starting up a pet business in Melbourne are very high which means that new entrants would not only require meeting the legal requirements as provided by the authorities with regard to pets but also be armed with a large war chest (English & Moate, 2011). 
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A Large Customer Base of McDonald's Marketing Research Paper
6 pages (1987 words) , Download 0 , Research Paper
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The paper 'A Large Customer Base of McDonald's' is a perfect example of a marketing research paper. McDonald's is one of the world's largest chains of fast-food restaurants and serves a lot of customers daily in 119 countries. This study will investigate how the company brand image enables it to retain its customers.
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The Impact of Relationship Type on Customer Loyalty in the Context of Service Failures Marketing Assignment
6 pages (1778 words) , Download 0 , Assignment
Free
The paper "The Impact of Relationship Type on Customer Loyalty in the Context of Service Failures" is a great example of a Marketing Assignment. In the article, “The Impact of Relationship Type on Customer Loyalty in a Context of Service Failures”, Mattila (2001) explores the effect that relationship types have on the responses and behavioral intentions of customers. 
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Customer Loyalty of Starbucks Coffee in Taiwan Marketing Research Proposal
6 pages (1661 words) , Download 0 , Research Proposal
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The paper "Customer Loyalty of Starbucks Coffee in Taiwan" is an outstanding example of a marketing research proposal. Yu-Te, Chin-Mei, and Hsiao (2012) conducted research to unearth the impact of corporate brand image as well as customer satisfaction on customer loyalty of Starbucks Coffee in Taiwan.
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The Role of Quality Information Sharing and Supply Chain Proximity Marketing Case Study
9 pages (2414 words) , Download 0 , Case Study
Free
The paper 'The Role of Quality Information Sharing and Supply Chain Proximity " is a perfect example of a Marketing Case Study. Houzit is a homewares store in Brisbane operating a total of fifteen stores. According to a report from Lambers Consulting for a period of six months, the estimates provided by the consulting firm indicate that the market for homewares is $199 million per annum.
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Identifying and Evaluating Marketing Opportunities Marketing Case Study
6 pages (1656 words) , Download 0 , Case Study
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The paper "Identifying and Evaluating Marketing Opportunities" is a great example of a Marketing Case Study. The two clear opportunities existing for the cement-manufacturing factory are: Most people are choosing more stable structures and thus the intensive use of cement taking place, even the government is spending more money on infrastructure projects such as buildings.
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Procurement and Purchase - Katsand Wines Marketing Case Study
8 pages (2390 words) , Download 0 , Case Study
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The paper "Procurement and Purchase - Katsand Wines" is an outstanding example of a marketing case study. This is a report of a business nature concerning the company Katsand wines, situated in South Australia is experiencing some shortcomings. A company specializes in wine production. Some of its wine variety currently includes Pinot Gris, Sparkling Red and Merlot among others.
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Impact of Online Shopping on Traditional Retail Markets Marketing Coursework
11 pages (3158 words) , Download 0 , Coursework
Free
The paper "Impact of Online Shopping on Traditional Retail Markets" is a good example of marketing coursework. Online shopping (especially online grocery shopping) is a booming global phenomenon of the 21st century. Online (grocery) shopping represents the adoption of the internet as a retail channel and the use of the internet for both marketing and commercial purposes by individuals and organizations.
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IT Leverage Techniques - Oracles Enterprise Marketing Case Study
7 pages (1881 words) , Download 0 , Case Study
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The paper "IT Leverage Techniques - Oracle’s Enterprise " is an outstanding example of a marketing case study. Leverage is a very important tool and like all the tools that are used for a business enterprise, it can be used prudently by the management or not. The reason management would enhance its IT leverage is to assist the stakeholders in realizing the profits and expectation of the business entity.
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Marketing Environment of Apple Marketing Case Study
13 pages (3609 words) , Download 0 , Case Study
Free
The paper 'Marketing Environment of Apple" is a good example of a marketing case study. Apple Inc. manufactures and sells a wide variety of computer software, personal computers and electronics. It has outlets in a number of countries in the world and also has an online retail shop. Its main rivals are Microsoft, Google and Exxon.
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Marketing Plan Management and Small Business Growth Marketing Case Study
8 pages (2242 words) , Download 0 , Case Study
Free
The paper "Marketing Plan Management and Small Business Growth" is a perfect example of a Marketing Case Study. Houzit is a chain of homeware stores based in Brisbane. As the name suggests, the chain deals with products that are used in-home care. The current marketing plan was prepared over one year ago and hence is not doing much to help the company achieve its objectives. 
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Identifying and Analysing Global Integrated Marketing Campaigns Marketing Coursework
11 pages (3007 words) , Download 0 , Coursework
Free
The paper "Identifying and Analysing Global Integrated Marketing Campaigns" is an outstanding example of marketing coursework. Integrated marking campaign is aimed at the achievement of objectives in a well-coordinated manner with the utilization of various methods of promotion where the intention of different methods is reinforcing each other.
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Segmentation for Marketing Channel Design Marketing Coursework
6 pages (1625 words) , Download 0 , Coursework
Free
The paper "Segmentation for Marketing Channel Design" is a good example of marketing coursework. A woman in an emerging-market country of Southeast Asia wishes to buy some cosmetics for herself. She has never done so before and is not entirely sure of the occasions on which she will wear the cosmetics. She does not live near a big city. She is too poor to own a car but has a bit of extra money for a small luxury.
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Marketing Channel Systems Marketing Assignment
5 pages (1487 words) , Download 0 , Assignment
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The paper "Marketing Channel Systems" is an outstanding example of a marketing assignment. Coercion is one of the bases or sources of power that depends on threat or fear. Coercive power stems from the ability of A to exert influence on B or make them do what they would otherwise not have done or effect changes in behaviour depending on the application or the threat of application of some sort of physical sanction or punishment.
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Implementing and Monitoring Marketing Activities Marketing Case Study
9 pages (2524 words) , Download 0 , Case Study
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The paper "Implementing and Monitoring Marketing Activities" is a perfect example of a Marketing Case Study. The marketing activity suitable for supporting BBQ objectives is relationship marketing. The objectives of the marketing plan were to increase company sales, increase customer loyalty, and establish strong brand recognition and to continuously increase profits. 
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Strategy of Creating Eco-Labeled Products Marketing Case Study
7 pages (2055 words) , Download 0 , Case Study
Free
The paper 'Strategy of Creating Eco-Labeled Products' is a great example of a marketing case study. Green buying behavior is also known as green consumerism is defined as purchasing and consuming products that are do not harm the environment. Green consumers are willing to pay any amount of money for such products as long as they are eco-friendly.
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E-Business Marketing Principles And Practice Marketing Case Study
17 pages (4250 words) , Download 0 , Case Study
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The paper "E-Business Marketing Principles And Practice" is a great example of a Marketing Case Study. The main aim of marketing is to allow the business to create value as well as building strong customer relations and in return, the business captures value from the customers. Without better marketing principles, businesses find it hard to identify, satisfy and keep customers
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Understanding What Drives Channel Choice Marketing Assignment
6 pages (1711 words) , Download 0 , Assignment
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The paper "Understanding What Drives Channel Choice" is a perfect example of a Marketing Assignment. The basic underpinning of any commercials operations is the motive behind the same. The motive comes from the sense of either being benefited or being protected from any sort of punishment (Hunt & Nevin, 1974). The given statement is just the extension of the aforesaid premises. 
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Kellogg Company Market Segmentation Strategy Marketing Research Proposal
6 pages (1772 words) , Download 0 , Research Proposal
Free
The paper "Kellogg Company Market Segmentation Strategy " is a perfect example of a marketing research proposal. The type of research, which is needed in this case, is qualitative research. Unlike quantitative research, which is objective and focuses on measures and counts, qualitative research is subjective and focuses on data collection on behavior, as well as the attitude of people towards a social phenomenon.
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Branding Strategy Developed and Implemented by the Ark Company-Palette Melbourne Marketing Case Study
38 pages (10633 words) , Case Study
Nobody downloaded yet
Generally speaking, the paper "Branding Strategy Developed and Implemented by the Ark Company-Palette Melbourne" is a great example of a marketing case study. Several aspects are brought about by brand extension. It has been employed in various marketing aspects and has been successful in some cases.
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Destination Marketing Organization within Australia Marketing Case Study
12 pages (3209 words) , Download 0 , Case Study
Free
The paper "Destination Marketing Organization within Australia" is an outstanding example of a marketing case study. The destination marketing organization is significant in promoting tourist destinations and therefore its role in the tourism sector cannot be ignored. Without a doubt, Australia is among the leading tourist destination in the world.
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Qualitative Research Methods in Marketing Marketing Research Paper
9 pages (2626 words) , Download 1 , Research Paper
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The paper "Qualitative Research Methods in Marketing" is a great example of a Marketing Research Paper. Just Jewellery is one of Australia's largest online jewelry stores for fashion as well as fine jewelry. The company’s mission is to offer its customers fashionable as well as stunning designs, which are unique. 
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Advertisements of The Hunger Games Film Adaptation Marketing Case Study
13 pages (3566 words) , Download 0 , Case Study
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The paper "Advertisements of The Hunger Games Film Adaptation" is a great example of a marketing case study. People’s perception of things is dictated and governed by their opinion and notion about the stimuli (agents, actions or conditions that reduce a response) being received. As Cohen (2011) suggest, the five senses that individuals normally receive “messages” are: smell, taste, sight, touch, and sound.
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Unilever and Coles Supermarkets Negotiations Marketing Case Study
6 pages (1548 words) , Download 0 , Case Study
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The paper "Unilever and Coles Supermarkets Negotiations" is a good example of a marketing case study. Trade negotiations are part of every corporate business group. Often groups get into negotiations to secure their positions over the others whom they are dealing with. The negotiations are not always a zero-sum game.
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Theoretical Understanding and Practical Application of Marketing Marketing Coursework
7 pages (2162 words) , Download 0 , Coursework
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The paper "Theoretical Understanding and Practical Application of Marketing" is an outstanding example of marketing coursework. Everyone acknowledges that information is power. Moreover, the business world appreciates the fact that it is not the strongest organisation that survives but the one that adopts or anticipate and reacts to change.
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How to Achieve a Successful Marketing Mix Marketing Coursework
8 pages (2229 words) , Download 0 , Coursework
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The paper "How to Achieve a Successful Marketing Mix" is a perfect example of marketing coursework. In today’s competition-paced world of business, strategic segmentation, targeting and positioning are necessary to realize marketing objectives. The growing use of segmentation, targeting and positioning (STP) as a result of increasing diversity in customer needs, the prevalence of mature markets and the need to reach specialized or niche markets.
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Leveraging Information Technology - Equity Bank in Kenya Marketing Case Study
9 pages (2622 words) , Download 0 , Case Study
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The paper "Leveraging Information Technology - Equity Bank in Kenya " is a good example of a marketing case study. To surmount the challenges that face any organisation it is important to embrace information technology. Consistent and reliable information that is both useful to customers and stakeholders require an investment in technological infrastructure.
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Visual Language Global Communication for The 21st Century Marketing Assignment
7 pages (1984 words) , Download 0 , Assignment
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The paper "Visual Language Global Communication for The 21st Century" is a wonderful example of a Marketing Assignment. Over the years, the manner in which marketers engage with existing and potential customers has significantly changed as a result of various demands that have hit varying market places. 
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Pepsi Marketing Mix Across Japan and USA Marketing Case Study
9 pages (2490 words) , Download 3 , Case Study
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The paper "Pepsi Marketing Mix Across Japan and USA" is a good example of a marketing case study. Marketing communication is the flow of information regarding a product between the customer and the seller. It is said to be effective when it smoothly flows between the two parties without the occurrence of miscommunication.
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Belgravia Wine and Packaging for Generation Y Marketing Case Study
6 pages (1860 words) , Download 0 , Case Study
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The paper "Belgravia Wine and Packaging for Generation Y" is a wonderful example of a Marketing Case Study. Belgravia Wines is a relatively new winery having started its operations in 1996 and delivered its first wine label in 2001. Since then, the winery has been producing wines in “whites and fruity reds” as it seeks to penetrate the concentrated wines market in Australia. 
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Brand Portfolio - Qantas Marketing Case Study
6 pages (1741 words) , Download 0 , Case Study
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The paper 'Brand Portfolio - Qantas" is a good example of a marketing case study. Brand portfolio refers to the total collection of rights that a product may possess. Some organizations deal in multiple products and services, each of which may have its own brand either trade or service mark. They may be universal law marks or registered under statutes in various countries or states.
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Marketing Strategy and Multi-Channel Marketing Marketing Assignment
7 pages (1970 words) , Download 0 , Assignment
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The paper "Marketing Strategy and Multi-Channel Marketing" is a wonderful example of a Marketing Assignment. The Coffee shop market has increasingly been on the rise with increasing numbers of coffee shops that have developed in the country. This factor leaves the legendary coffee shops with no other option but to match up the need of the market demand and supply. 
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1851 - 1900 results of 19702 items
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