Marketing Essays

Integrated marketing communication is defined as all activities that a company utilizes as channels for brand messaging to promote their products within the target market. Integrated marketing communication has become an important topic as researchers seek to identify the value of this strategy in establishing the long-term success of an organization.

The distribution channel acts as the marketer’s bridge to the consumer market. Channel design is a critical fact when it comes to marketing and distribution since it creates a competitive advantage that distinguishes market players between winners and losers.

The consumers were rather overwhelmed by the marketer's attempt to engage them in relationship marketing strategies. The marketers have also come to appreciate the fact that the consumers across the world use the internet to communicate with each other.

Performance feedback is a crucial part of organizational growth at all times especially during periods of change and uncertainty (Lane, 2013: 62). Nescafe will be embarking on an effort to promote the product and, therefore, it will have to keep a close track of its progress. Feedback helps steer organizations in the right direction.

The paper "Advertising Regulations and Offensiveness Concern" is an outstanding example of a marketing essay. Wally Snyder, President Emeritus, American Advertising Federation, has remarked that there are three components of advertising ethics. These are i) truth, ii) fairness and iii) taste and decency.

The paper "How Is Music Linked to the Consumption of Fashion Goods?" is an outstanding example of an essay on marketing. Popular culture today has two central components which are inalienably linked to each other i.e. music and fashion. Historically, the clothes worn by music and movie stars have been seen as desirable and beautiful by the youth of the nation for many decades.

This essay begins by defining what taste and decency really is. In the body, the essay supports the position that the government does indeed have the authority to intervene where specific social expectations of taste and decency are not met in advertising. Finally, the essay concludes by noting that the issue of taste and decency is perceived in different way among people.

It has become common to enter a supermarket and find goods that are labeled under supermarket brands, which are always relatively cheaper in comparison to brands associated with the manufacturer of the same product. The practice is common in all supermarkets in the world, and it is found in a wide range of products.

The image has to be associated with the root imitari. Roland Barthes analysed a Panzani past advertisement semiotically to demonstrate how ideology is communicated by imagery. Semiology was advanced by Swiss linguist Ferdinand de Sassure. Sassure came up with a dualistic notion aspect of signs by the use of two concepts; the signified and the signifier.

The paper "Public Relations Strategy" is a decent example of a Marketing essay. The manufacturers of consumer products are facing much pressure to not only improve their operating efficiency but also grow their revenues. However, there are challenges that hinder such companies from achieving their goals. 

The paper "How Social Media Impacts Advertisement" is an amazing example of a Marketing essay.  Social media is a great advertising platform with its potential risks and benefits. The most important characteristic of social media is giving both large and small businesses an opportunity to interact with potential and existing customers and promote their products. Most of the channels used by most businesses include; Facebook, Twitter, and YouTube.

The paper “Impossible Is Nothing Campaign vs the Forever Sports Campaign” is an impressive variant of the essay on marketing. The main aim of the report was to critically analyses and assess two ads and the chosen company, in this case, is Adidas and all this is aimed at offering an insight into the various areas in which an advertising message of an advert can be analyzed.

The paper “Reflection on Models, Concepts, or Frameworks Relevance to NPD Management” is an impressive variant of the essay on marketing. New product development is invaluable for any organization that looks forward to remaining competitive and maintaining a competitive advantage over its rivals.

The paper “Buyer Behavior and Branding” is a thoughtful variant of an essay on marketing. Buyer behavior entails the processes that individuals or group are involved during the selection, securing or disposing of products for the purposes of satisfying their needs. The buyer behavior plays an important role in determining why the buyers purchase certain products.

The paper "Customer Relationships and Satisfaction" is an outstanding example of an essay on marketing. According to marketers, there is a difference in the target audience when it comes to specific products. They are dissimilar on the basis of demographics, attitudes, wants, locality, and social relationships (Decker, 2000).

The following paper 'Global Marketing Plan of Supernature Oils' is a perfect example of a marketing essay. This report was written to provide a global marketing plan for Supernature Oils. This is a family-own company that is located in Scotland and sells rapeseed oils with and without some infusions.

The paper "Target Markets, Brand Uniqueness, Seasonality, Positioning and Objectives" is an outstanding example of a marketing essay. Advertisements enable particularly large firms with distinct market segments to easily communicate with their target clients. Online advertisements are often geared to reach target consumers depending on the kind of information they are looking for.

The paper "Advantages of Alternative Investment Market" is an outstanding example of a marketing essay. Funding small businesses are normally termed as a risky activity for investors and start-up ownership. Funding a business model involves the research into the markets visibility as well as the feasibility of the market at hand.

The paper "Buyer Behaviour and Marketing Communications" is an outstanding example of an essay on marketing. The paper analyzes a marketing plan that can promote new organizational policy based on planned theory behavior. The theory of the psychology of marketing will assist in formulating the understanding of the new organizational strategies and policies in marketing.

The paper "The Marketing Process and How and Why Marketing Is Changing in Modern Times" is an outstanding example of a marketing essay. Marketing is simply defined as the process that facilitates the movement of goods and services to the customer (Armstrong et al., 2013). Broadly, it includes the creation of products, communication to the consumers, delivery of the offerings. 

The paper "How and Why Marketing Is Changing in Modern Times " is an outstanding example of a marketing essay. As defined by (Jobber,2010), the marketing process is the procedure(s) created or adopted by a firm in an effort to make sure that customers have a positive experience when buying a commodity. 

The paper "Forms of Market Efficiency" is an outstanding example of a marketing essay. The securities markets are known to adjust to new information and changes immediately the said information is readily available as the trading happens. Nevertheless, if we consider the explanation from behavioural finance, the aspects of efficient markets do not have an answer when we find the anomalies.

Generally speaking, the paper "Marketing Process and Modern Marketing " is an outstanding example of a marketing essay. Marketing is the social process by which groups and individuals attain what they require through producing, processing, distributing, and selling goods and services among each other.

The paper 'The Different Strategies of Apple and Samsung' is a perfect example of a marketing essay. The mobile sector is highly competitive, and large numbers of competitors and competition based on prices characterize the mobile market. Aspects such as level of income, access to the internet, and technology drive growth in the sector.

The paper "FDI in the Emerging Markets - Opportunities and Threats" is an outstanding example of a marketing essay. According to John Fitzgerald Kennedy, the countries are neighbours by geography, partners by economics and allies by necessity. Investment as a phenomenon is the vital attribute for socio-economic developments, whether it is characterized as private or public (Phillips and Phillips, 2011).

The customer today has become more demanding and is only satisfied as long as his requirements are constantly met (Ward 1994). The success of a company largely depends on customer satisfaction and for this, the businesses throughout the world are focusing on measuring and improving the satisfaction level of both internal and external customers.

Product positioning is one of the four ‘P’s’ of marketing and is the most important depending upon the situation. The positioning of a product is very beneficial for the company in order to get the ‘feel’ of consumers and the general public. Public perception is vital for a product as it determines whether or not the product would be sold successfully in that market. 

The introduction of a new business venture like DHL will be a great opportunity for Canada’s economy to even prosper to greater heights and compete with other G8 countries at a more advantaged position. Canada has fat corporate profits, elevated raw material prices, and high capacity utilization which have the tendency of boosting business investments for years.

The great transformation which took place in the West is not just associated with the industrial revolution but also consumption went through a great change. It is also called the consumer revolution because it brought forward deep changes in the way the overall relationship of society changed with the level of consumption.

Thus, the social media marketing plan is prepared after considering all the characteristic features of the company. The competitors of the company are also analyzed giving emphasis on Whole Foods as it is also an organic food provider like Trader Joe’s.

Advertising is a general medium for boosting a product or service to the public. The art of advertisement has evolved from shouting in open places to publishing adverts in electronic and print media. The first advert was in the form of a flyer and with time adverts were able to be incorporated in newspapers after the invention of the printing press.

The study of consumer behavior helps in understanding, for example, why consumers choose specific brands or products over others and the process used to make this choice. One aspect of consumer behavior that will be explored in this paper is the McDonaldisation process, specifically in relation to how the dimension of predictability influences consumption in a market society.

Despite this, foreign investors must through caution to the diverse cultural environment and the vast political differences that define the possibilities of uncertainty and risk aversion for foreign investments. In the recent past, the Chinese economy has been the world’s biggest destination of Foreign Direct Investments. 

Advertising helps push a product into the market thereby making more sales. Marketers design marketing campaigns for their products to ensure that the product sells more than any other does or to have a competitive advantage. The difference between a successful advertising campaign and a losing one is the advertising appeal in each.

The paper "Monopolistic Competition" is an outstanding example of a marketing essay. Generally, the market structures in our economy today can be divided into four i.e. perfect competition, monopolistic competition, oligopolies and monopolies. The different types of markets are differentiated by the level of competition in a particular market as well as the number of players in the market.

The paper "Innovation in the Society: Auto Car" is an outstanding example of a marketing essay. Innovations play an important role in the development of society. The innovations in the field of science and technology have been on the increase in the recent past. They are meant to improve human lives by ensuring that tasks are made easy (Rogers, 2010).

The paper "The Food Marketing Sector" is an outstanding example of a marketing essay. The food marketing sector purchases the raw agricultural commodities and transfers those commodities into finished products which are finally consumed by consumers. This results in a different cost to be associated with the product like storage, transportation, and processing.

For many years, the advertising industry has been receiving a lot of complains from the consumers because of the implied and manipulative effects it has been creating on the way consumers intend to buy particular products. The criticisms against the industry are also based on the fact that some adverts and brands have the potential of shaping the culture of the consumers or audiences.

This enables us to make adjustments to optimize our campaigns, products, and services. “According to the recent Marketing report, Facebook is still the number 1 social channel for marketers with 80% of marketers currently using the platform; not being active on Facebook is giving your competitors a golden ticket.

Main challenges that could be faced are the decision of the time, arrangement of the parking lot and special welcoming method for the delegates and media. Even managing human resources is a big challenge for any event organisation. The best recommended action for making this event a grand event is the appointment of the charismatic leader.

The product to be marketed here is a Hybrid Vehicle. Global Hybrid Car Market Forecast 2010 says that Hybrid cars offer many advantages over everyday vehicles like fuel efficiency and environmental benefits and that’s what will make them the cars of the future. A Hybrid Vehicle is an automobile that uses two or more than two sources of power for its propulsion.

Most advertisement scenes show women indoors talking about dresses and makeup, laughing and making observations while men are outside at construction sites and fixing things. The content in magazines over-represents girls however and the content normally focuses on fashion and beauty with only a little percentage on careers (Media and Girls, 2010).

Airlines enter into collaborative relationships with their partners to enable them to offer what most clients want and realize improved efficiencies in their operations. There are prohibitions on full cross-border mergers and hence alliances allow substantial integration and cooperation where antitrust immunity (ATI) is granted by the involved governments.

The modern business world is characterized by increased inter-country trading. Additionally, more and more countries are joining unions and trading blocs leading to what is now referred to as borderless markets. However, one thing which comes out strongly from several experiences in the market is that markets are dependent on the states involved in international relations. 

Events have been the essential elements of corporations and businesses in terms of promoting their marketing strategies and image promotion. Community groups and individuals have given rise to a marvelous array of events. In this paper, we shall study the phenomenon of events and more particularly Hallmark events and Mega-events.

This has been made possible due to the increased use of digital cameras, scanners, personal computers and other software that have enhanced digitalization of the world. The new technologies are changing the way advertisements are done in the market (Barrett, 2006). Organizations have been using storytelling inform of videos to market their products.

The paper "Consumer Decision-Making - Internal influences" is an outstanding example of a marketing essay. The process and activities that people engage in while in search of, selection, purchasing, using, evaluating, as well as disposing of products and services in efforts to satisfy their desires and needs is referred to as consumer behavior (Peter & Olson, 2002).

The paper "Selection, Marketing, and Positioning in Process of Consumer Decision Making" is an engrossing example of an essay on marketing. The aim of this following essay is to investigate and understand the consumer decision making processes and the internal factors that help shape these processes.

The paper "Direct Marketing and Internet Marketing" is a good example of a Marketing essay. The advancement of technology and the increased competition in most industries have made marketing one of the ways that organizations are using to attract, create relationships and gain trust as well as loyalty to obtain a large customer base, sell more, and be highly competitive.

Public utilities such as water, sewerage, electricity exhibit monopoly market characteristics. These are often natural monopolies and exist because the cost of infrastructure required to run them and the costs of operations are often high. Google is also considered a monopoly in most parts of the world especially in North America and Europe.