Critically evaluate how international retailers can achieve competitive advantage through customer service
Critically evaluate how international retailers can achieve competitive advantage through customer service Marketing Assignment
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customer service at Tesco includes effective delivery, fast and reliable responses to customers’ requests and complaints, and effective buying guides. One way of achieving customer
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What is the role of celebrity endorsement in marketing communication
What is the role of celebrity endorsement in marketing communication Marketing Literature review
7 pages (1750 words) , Literature review
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The market players have, therefore, adopted strategic marketing techniques through adoption of celebrity endorsement approach in order to create brand equity in the market. The role of the celebrity endorsement in the integrated marketing communication plan has been
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Marketing Planning and Strategy LASA2 (Marketing Plan)2
Marketing Planning and Strategy LASA2 (Marketing Plan)2 Marketing Assignment
14 pages (3500 words) , Assignment
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For instance, the high competition in the automotive industry means the company had to devise more enduring marketing strategies to overcome the obstacles within the market. Apart from competition, the BMW faces other multiple threats in the
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Activating Content through Social Media Advertising, Curation, Micro- blogging, Pinning and Posting
Activating Content through Social Media Advertising, Curation, Micro- blogging, Pinning and Posting Marketing Essay
4 pages (1000 words) , Essay
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Such customers often visit a site only once and if not impressed by the content, they visit other content areas. For that reason, a real estate agent must try to utilize all the available means of content marketing and
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Marketing in the United States
Marketing in the United States Marketing Article
1 pages (250 words) , Download 0 , Article
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According to the paper the change is related to the fact that the millennial generation, which encompasses the young people in their twenties, forms the largest part of the American population. To achieve a considerably larger exposure of their products, the marketers are focusing on this generation that is also easily reachable through the internet.
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Explain how and why dunkin donuts conducts marketing resarch. Be Specific. Describe what type of resarch is Dunkin Donut doing primary or seconday. Why
Explain how and why dunkin donuts conducts marketing resarch. Be Specific. Describe what type of resarch is Dunkin Donut doing primary or seconday. Why Marketing Essay
1 pages (250 words) , Download 0 , Essay
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marketing research with the help of focus groups as well as surveys and through this research the organization identified that their customers expected that the products offered to them are of higher quality, available in different varieties, are easily accessible and are
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An outline marketing plan for the next year for Atlantic Quench 306
An outline marketing plan for the next year for Atlantic Quench 306 Marketing Essay
14 pages (3500 words) , Essay
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However, as a co-operative business, most of the members of Atlantic Quench are farmers which have reduced the cost of production and procurement of the products. On the other hand, a varied product range has enabled the company to focus on multiple
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Digital Marketing Campaign for SNOW tires
Digital Marketing Campaign for SNOW tires Marketing Term Paper
4 pages (1000 words) , Term Paper
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This product is clearly an innovative product and it aims at commercializing a completely new and unusual idea and concept that will save lives in winter. Therefore, the end of this project is to advertise and promote the company’s new
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What Makes an Advertisement Effective
What Makes an Advertisement Effective Marketing Essay
1 pages (250 words) , Download 0 , Essay
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The images used should be provocative and attractive to the viewer. The headline accompanying the images should be strong and easy to comprehend. A maximum of two paragraphs that are well written and printed is required. Lastly, the advert should consist of a logo and contact information (Krugman, 2013).  
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Carnival and Royal Caribbean Cruises
Carnival and Royal Caribbean Cruises Marketing Essay
1 pages (250 words) , Download 0 , Essay
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It is the ‘how’ in which an organization will be able to position itself within a market as per the resources that the company has at its disposal. Royal Caribbean Cruises Ltd and Carnival Corporation understand this concept too well as they both work in the cruise
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What is the role of celebrity endorsement in media communication
What is the role of celebrity endorsement in media communication Marketing Research Paper
8 pages (2000 words) , Research Paper
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This paper scrutinizes celebrity endorsement as media communication tool that accelerates brands purchase and image. Due to the continuous innovations in marketing for past decades, celebrity endorsers have become an excellent promotion tool. There are numerous
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Business to Business marketing report
Business to Business marketing report Marketing Essay
10 pages (2500 words) , Essay
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this company is to be customer-oriented by offering equipment which has a high quality and to prepare tools for particular jobs to make sure that the customer’s get added value from their products and services. They have a turnover of about US $4434 million, operating profits
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HoneyGrow Philadelphia
HoneyGrow Philadelphia Marketing Essay
5 pages (1250 words) , Download 1 , Essay
HoneyGrow enacted a modern ordering principle which entails a touch screen technique. This system is convenient since it helps save time between order placement and order fulfillment since food is provided as soon as it is requested unlike in
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Strategic management
Strategic management Marketing Case Study
1 pages (250 words) , Download 0 , Case Study
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The main strategy for the company is to provide goods for the newly educated people with a strong aim of creating consistent customers. Also, the company sells goods at reasonable prices. The main industry
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Chinese Security Market Research
Chinese Security Market Research Marketing Research Paper
12 pages (3000 words) , Research Paper
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China is the second leading economy in the world along with it is also considered as one of the developing countries. Due to the second leading economy, the financial market of China will be improved. As a developing country, China will bring several market opportunities related to the homeland security as well as public security market.
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Assignment 2 week 3
Assignment 2 week 3 Marketing Case Study
1 pages (250 words) , Download 0 , Case Study
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There are several advantages that will be realized with the adoption of this DFD. Most importantly, the DFD will depict the flow and boundary of the information.
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The Consumer decision making process
The Consumer decision making process Marketing Essay
2 pages (500 words) , Download 1 , Essay
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This process is consisted by five steps, such as ‘recognition, information search, evaluation of alternatives, purchase decision and post-purchase behaviour’ (Lamb, Hair &
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Chipotle in Morocco
Chipotle in Morocco Marketing Research Paper
12 pages (3000 words) , Research Paper
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The government of Morocco makes a great supervisory role in regulating food and beverage products which is aided by the ever increasing power of the media. The market will effectively and efficiently proof the investment is worth undertaking if initial costs
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Case Analyses
Case Analyses Marketing Assignment
5 pages (1250 words) , Assignment
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Apart from this, value creation are mechanisms that the firm employs in making the clients it has remain loyal as well as use them to attract more of the new clients. StatePride has Mr. McDonald as the manager and he has invested in knowing how to please the customer
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Navigating through the Life Cycle of Maturity
Navigating through the Life Cycle of Maturity Marketing Essay
1 pages (250 words) , Download 0 , Essay
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However, in this paper we are going to focus majorly on the policies formulated by Micheal Dell. First and foremost, we are going to evaluate the
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Marketing transportation homework
Marketing transportation homework Marketing Essay
2 pages (500 words) , Download 0 , Essay
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The drink came into existence in order to resist the hot and humid summer season of New Bern of North Carolina. As a result of which, numerous pharmacists coordinated with Caleb Bradham to start experimenting with a number of spices, juices and syrups
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Hasbro Inc. Marketing Plan for new Service
Hasbro Inc. Marketing Plan for new Service Marketing Research Proposal
10 pages (2500 words) , Research Proposal
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The company is contemplating introducing a service program to complement the products it offers to its customer hoping that the services will diversify risks and increase
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Marketing Plan
Marketing Plan Marketing Assignment
5 pages (1250 words) , Download 1 , Assignment
The core product which is being offered by Game Change Inc. is an exclusive C2C online platform which will potentially allow thousands of
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Consumer Attitudes towards Online Shopping
Consumer Attitudes towards Online Shopping Marketing Research Paper
15 pages (3750 words) , Research Paper
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With the onset of the internet era, electronic commerce has become a very common mode of doing business. Shopping on-line has turned out to become one of the most popular internet activities after the usage of e-mail services and general web browsing. E-commerce is thought to be much more popular than browsing for entertainment activity.
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Digital Marketing annotated bibliography
Digital Marketing annotated bibliography Marketing Annotated Bibliography
7 pages (1750 words) , Annotated Bibliography
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Arthur, Lisa. Big Data Marketing: Engage Your Customers More Effectively and Drive Value. , 2013. Print; Blattberg, Robert C, Pyŏng-do Kim, and Scott A. Neslin. Database Marketing: Theory and Practice. New York: Springer, 2008. Print.; Fung, Kaiser. Numbersense: How to Use Big Data to Your Advantage. , 2013. Print.; and others.
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Final paper
Final paper Marketing Term Paper
13 pages (3250 words) , Term Paper
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The prime purpose of the report is to create an integrated marketing strategy that can benefit Coca Cola Company to regain its iron fist reign on the global soft drink
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103 marketing plan
103 marketing plan Marketing Term Paper
12 pages (3000 words) , Term Paper
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The experiment used cameras, TV appliances, portable CD players, and video consoles. Out of this, the company, in 2001 managed to launch the iPod portable digital audio player
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Marketing process and planning
Marketing process and planning Marketing Essay
4 pages (1000 words) , Essay
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Anki Drive has an average selling price and thus average wage earners will be able to purchase the game. On the issue of recession and downturn, it might favor the market for Anki Drive. During downturn, people will spend most
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Applied Marketing Management
Applied Marketing Management Marketing Assignment
2 pages (500 words) , Download 0 , Assignment
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As the paper declares media companies also fragment their content and business models to match their fragmented audiences. AIDA model involves attracting attention and interest of customers, stimulating their desire by convincing them and action which involve actual purchase. IMC shifts when firms focus on long term promotional objectives.
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Analysis of the marketing promotion of the Beverage Company Coca-Cola worldwide
Analysis of the marketing promotion of the Beverage Company Coca-Cola worldwide Marketing Essay
18 pages (4500 words) , Download 1 , Essay
In current paper the Coca Cola’s marketing strategy is compared with the views of the literature regarding the particular issue. The presentation of the corporate strategies involved in the particular marketing plan is made mainly in the research section while the analysis of the relevant results is based on the views of the literature as they are presented in the beginning of the paper.
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Key trends in the financial services market
Key trends in the financial services market Marketing Essay
4 pages (1000 words) , Essay
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The author states that there are several key trends in the financial services market. One of the latest trends that is gripping the financial industry like a bruding storm is the level and impact of the global interest rate. As interest rates are expected to rise globally, albeit slowly, and current steep yield curves may soon flatten.
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Competitor Analysis and the Development of a Brand
Competitor Analysis and the Development of a Brand Marketing Assignment
6 pages (1500 words) , Assignment
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It wasn’t until 1950s when Fairy Liquid was launched in the market. Towards the end of the first year of its launch, Fairy had 60% of the market share. The idea of a liquid
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2012 Chrysler 200, Dodge Journey, Dodge Avenger See Prices Drop
2012 Chrysler 200, Dodge Journey, Dodge Avenger See Prices Drop Marketing Article
4 pages (1000 words) , Article
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Apart from the destination charges for Dodge Journey, others’ destination charges have remained same. However, the prices of Dodge Avenger and Chrysler 200 have
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International marketing
International marketing Marketing Assignment
1 pages (250 words) , Download 0 , Assignment
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The Korean confectionary market has grown at an average rate of 3.3% annually and the largest category is the chocolate industry that holds two thirds of the market in value. The growth rate of the of the domestic market is 5-10 and this provides a $75
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Marketing trend (Importance of brand identity) 2
Marketing trend (Importance of brand identity) 2 Marketing Admission/Application Essay
2 pages (500 words) , Download 0 , Admission/Application Essay
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Brand may refer to people, commodities and ideas. It could also mean the process of positioning, targeting, and communicating an offer. Within a business setting, it includes the product characteristics, brand image, support and company reputation (Stern,
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Reflection 10
Reflection 10 Marketing Research Paper
2 pages (500 words) , Download 0 , Research Paper
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In effect, deducing comparisons from the available options helps a customer determine the airline they prefer according to their financial needs and the urgency of their journey since connecting flights are longer than direct flights. However, the
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Product Innovation and Mechanical Engineering
Product Innovation and Mechanical Engineering Marketing Coursework
5 pages (1250 words) , Coursework
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This helps in curbing interruption of the current or redirecting it from one conductor to another. The outboard power unit aids homes in directing the required current. The power tilts and trims are driven by electro-hydraulic mechanisms with the power of a motor-driven pump that provides the hydraulic pressure.
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Developing Strategies to Address Strategic Issues
Developing Strategies to Address Strategic Issues Marketing Assignment
2 pages (500 words) , Download 0 , Assignment
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The possible barriers to realizing the alternatives are interference by the political and economic factors. For instance, various political actors in certain countries can set policies that have a negative impact on operations of the organization. On the other hand, the economic factor such as a recession can hinder expansion of facilities and receive of government aid.
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Business Consultant Proposal for formulating costing & pricing (Cost Cutting) of a Private Hospital
Business Consultant Proposal for formulating costing & pricing (Cost Cutting) of a Private Hospital Marketing Essay
6 pages (1500 words) , Essay
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Hospital is a place where the patients who are suffering from some critical illness are treated. This signifies that hospital is a place where people
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Advertising and Marketing Communications
Advertising and Marketing Communications Marketing Essay
1 pages (250 words) , Download 0 , Essay
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The Pop Secret Popcorn brands include; 100 Calories Homestyle Popcorn, Extra butter Popcorn, 94% Fat Free microwave Butter Popcorn, Homestyle Microwave Popcorn and Homestyle Microwave Popcorn. In
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The Organization of Ford Motors
The Organization of Ford Motors Marketing Essay
2 pages (500 words) , Download 0 , Essay
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Marketing or marketing concept may also be used to fascinate the customers towards the product lines of a brand thereby enhancing its portfolio and reputation to a significant extent among other rival players. Similarly, the organization of Ford Motors utilizes marketing concept in order to amplify the recognition in the market among others.
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Thesis Proposal Social Media Marketing Plan for Loop
Thesis Proposal Social Media Marketing Plan for Loop Marketing Thesis Proposal
4 pages (1000 words) , Download 1 , Thesis Proposal
his marketing plan for continually learning and evolving in response to changes in the business environments and to constantly adjusting and revising marketing practices to maintain ‘value’ to both organization and consumers (Dann and Dann, 2011). This paper presents a
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Decision Analysis
Decision Analysis Marketing Essay
1 pages (250 words) , Download 0 , Essay
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There are two options that Doug has to go for either to develop the site or sell the site; Cutler-Hammer was offered an option (at a cost of $50,000) giving it the chance to obtain a license to produce and sell a new flight safety system. The company estimated that if it
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Bank of America
Bank of America Marketing Case Study
5 pages (1250 words) , Download 1 , Case Study
Currently, the bank employs about 267,000 people. Brian Moyniham is the current Chief Executive Officer of the bank. BOA is a leading financial institution in America’s Small Business Administration (SBA) program. They provide an extensive
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Take-Home Exam final exam DIRECT MARKETING
Take-Home Exam final exam DIRECT MARKETING Marketing Term Paper
8 pages (2000 words) , Term Paper
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The main objective of the paper is to identify how direct media marketing has helped strengthen the campaign. Direct marketing refers to the process by which customer can communicate instantly with non-profitable organizations and businesses
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Consumer behavior blogs
Consumer behavior blogs Marketing Essay
4 pages (1000 words) , Essay
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I looked around and wondered, why did choose this mall? In order to understand my choices, I looked into consumer behavior. The process involved in satisfaction of desires through buying of
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Customer Motivation for Using Kingston Department Store
Customer Motivation for Using Kingston Department Store Marketing Research Paper
9 pages (2250 words) , Research Paper
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The analysis showed that most respondents used the store because it had a large area for parking. There was a sample of respondents who said the place was so convenient for car parking. From the study, it was also clear that some went to the store because of the polite and helpful behavior of the employees. 
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The product development process
The product development process Marketing Article
6 pages (1500 words) , Article
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The pace at which such changes have been taking place may be alarming for consumers who have to either stay contented with the previous versions or go for the new ones just because their social circle has done so. Whichever the case, it is observable
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Teaching case study for international marketing
Teaching case study for international marketing Marketing Essay
14 pages (3500 words) , Download 1 , Essay
At present the company has strong brand name. In this case study the market of China has been explained. It helps to highlight different issues the company can face while establishing its business in China. This case study also focuses on the present
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Comparison of the Christmas Advert of Cartier and Tiffanys
Comparison of the Christmas Advert of Cartier and Tiffany's Marketing Essay
9 pages (2250 words) , Essay
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Christmas holiday is a time of the year when people celebrate and come together as families to celebrate the birth of Jesus. It is a time for merry-making and presents and gifts exchanges by family, friends and loved ones. It is a time of engagements, marriages, forgiveness and reconciliation for past mistakes and hurts and what better way than give a loved one or a friend a gift.
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