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Marketing Essays

Result for Subject Marketing:
19930 essays
Export Marketing Problems Marketing Essay
13 pages (3454 words) , Download 0 , Essay
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Experiences of such networks are important among different manufacturing firms in the UK. In light of such an argument, this paper aims at reviewing the current state of marketing knowledge on different networks that can be used in solving export-marketing problems among UK manufacturing firms.
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Launching Raymond Weil Luxury Brand Watch in China Marketing Essay
11 pages (3342 words) , Download 0 , Essay
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Raymond Weil watches are a luxury brand. In the general market, the brand enjoys a distinct luxury status. However, in the high-end jewelry market, its luxury status is below that of the more luxurious brands such as Rolex. Thus we propose an IMC for positioning this luxury brand in China with a view to capitalizing on the unique distinguishing character of Raymond Weil watches.
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The Extent to Which the 4Ps Marketing Model Can Be Applied to a New Overseas Market Marketing Essay
10 pages (2942 words) , Download 0 , Essay
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The paper "The Extent to Which the 4Ps Marketing Model Can Be Applied to a New Overseas Market" is an outstanding example of an essay on marketing. It has been offered that the 4Ps model associated with the marketing mix, including an emphasis on product, price, place, and promotion, is crucial when turning a business idea into a successful practice (Bennett 1997).
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Using Attitudes to Predict Consumer Behaviour Marketing Essay
9 pages (2580 words) , Download 0 , Essay
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The objects, whether tangible or intangible, are referred as attitude objects. It is attitudes that influence the way people behave and think. Study of attitudes is, therefore, very important for marketers because it enables them to understand consumer behaviour. The marketers have to understand the characteristics of the attitudes.
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Coca-Cola Marketing Strategies Marketing Essay
12 pages (3482 words) , Download 1 , Essay
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Correspondingly, the increase in international business in order to maintain a competitive advantage in the market, organizations have started thinking globally. In this context, organizations have to undertake different strategic actions that assisted them to transfer goods and services, investment, logistics, technology, or transportation among others in the international context.
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Marketing Channels: NIKE Marketing Essay
12 pages (3438 words) , Download 0 , Essay
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The co-founder and chairperson of Nike, Philip Knight, have been running the company for more than forty-eight years. In his tenure, he has been focusing on few core areas of corporate- supply chain management, sales and building of brand name (Ramaswamy 2008, pp.9–14).
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Buyer Behaviour and Concept of Extended-Self Marketing Essay
12 pages (3545 words) , Download 0 , Essay
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Marketing managers throughout the world emphasize a lot on studying consumer behavior and their buying patterns in order to design their marketing campaigns and thereafter the products (Brown, 2008). The underlying rationale behind these strategies is to influence the behavior of consumers in favor of brands marketed by the aforementioned managers (Carlaw, 2009). 
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Five Forces Analysis According to Potters Diamond Model Marketing Essay
9 pages (2729 words) , Download 0 , Essay
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The paper "Five Forces Analysis According to Potter’s Diamond Model" is an outstanding example of a marketing essay. Success and high performance in the market are central objectives that every organisation or industry seeks to meet. The ability to have control over the market and grab the largest market share is a dream for every business.
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Ethics Marketing and Consumer Behavior of Primark Marketing Essay
11 pages (3311 words) , Download 0 , Essay
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The Creation of Successful Marketing Strategies Marketing Essay
7 pages (2193 words) , Download 0 , Essay
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The paper "The Creation of Successful Marketing Strategies" is an outstanding example of a marketing essay. The 21st-century consumer is much more complicated than that of the previous era. This can be attributed to certain factors such as education, access to technology and the basic fact that consumers are spoilt for choice.
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Marketing Environment for We Take You There Travel Marketing Essay
10 pages (2834 words) , Download 0 , Essay
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The revenue of the travel agency suffered a major setback from the adoption of the zero commission policy (In Bennett, & In Strydom, 2001). The firms must react through effective strategies to survive the harsh environment to increase the awareness brand as well as establish a sustainable online product range across multiple channels.
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Which Shopping Is Better: Online Shop or Physical Shop Marketing Essay
8 pages (2331 words) , Download 0 , Essay
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The paper "Which Shopping Is Better: Online Shop or Physical Shop" is an outstanding example of a marketing essay. The internet is one inevitable and overly influential element that was introduced by the new century, and which has significant impacts on almost every aspect of human living. Trade has not been spared in this new trend as store owners have been forced to either transfer their businesses online.
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Fashion Marketing Marketing Essay
12 pages (3120 words) , Download 0 , Essay
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In this period of international trade, the fashion industries are part of the apparel and textile industry that includes supreme luxury brands and fast-fashion dealers or retailers.  The fashion industry also comprises thousands of organizations that sell and produce shoes, clothing as well as textile products.
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Advertising Industry Marketing Essay
10 pages (2858 words) , Download 1 , Essay
Free
The paper "Advertising Industry" is an outstanding example of a marketing essay. Advertising is tool organizations use to get their products or services to gain much-needed popularity in their target markets. There is a debate between Jones (1990) and Ehrenberg (1999) in determining whether advertising is a weak force or a strong one.
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Product Development Forecasting and Marketing Marketing Essay
11 pages (3135 words) , Download 0 , Essay
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The paper "Product Development Forecasting and Marketing" is an outstanding example of a marketing essay. From the streets of Paris and London, fashion shows, catwalks and Fashion Week in New York to fashion progression in Asian nations, a tremendous increase of interest in fashion in developing nations and an uprising in fashion icons, and designers only gives a glimpse to the great impact fashion has.
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Aviation Industry Environment Marketing Essay
12 pages (3365 words) , Download 0 , Essay
Free
An air transport system should combine conflicting interests such as noise acceptable for airport neighbors, safety, and low fares. The system will need regulations where the problem will be to identify the regulations that needed and those that actually protect special interests.
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The Dragonair Airline Marketing Strategy Marketing Essay
10 pages (2492 words) , Download 0 , Essay
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Dragonair offers a full range of services and essential benefits to its members to maintain customer loyalty and increase its operations. The Dragonair networks normally cover most of the destinations in the main land of China. The lengths covered by an airline in the aviation industry ids classified into the short, medium and long haul.
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The Perks of Internet Marketing Marketing Essay
11 pages (2806 words) , Download 0 , Essay
Free
The paper "The Perks of Internet Marketing" is a decent example of a Marketing essay. It describes publicizing and promoting exertions that use the Web and email to bring instant deals via electronic-business, notwithstanding sales from Web locales or messages. Web advertising and internet publicizing endeavors are normally used as a part of the link with normal types of promoting like radio, TV, daily papers, and magazines.
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Impact of Social Media in UAE Business Marketing Essay
12 pages (3299 words) , Download 0 , Essay
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The paper "Impact of Social Media in UAE Business" is an impressive example of a Marketing essay.  Social networks have had a great impact on our lives. The number of internet users who have signed with social media has been on increase. In UAE, 80% of the residents are expatriates who represent different firms globally while 20%are locals (Kannan, Menezes & McKechnie, 2010).
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Consumer Decision-Making - External Influences Marketing Essay
7 pages (1999 words) , Download 0 , Essay
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The paper “Consumer Decision-Making – External Influences” is a well-turned variant of an essay on marketing. Consumer behavior refers to inclinations and choices that consumers make in their product purchases and subscriptions. Consumer behavior is an area of interest to stakeholders because it determines the success that they end up enjoying over the course of their ventures.
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Marketers May Promote Materialistic Values as Positive in the Short Term Marketing Essay
9 pages (2314 words) , Download 0 , Essay
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The paper "Marketers May Promote Materialistic Values as Positive in the Short Term" is an outstanding example of a marketing essay. The long-term deleterious effects of increased material consumption are a topic that has attracted scholars and psychologists and mostly noted as self and socially destructive.
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Direct Marketing and Internet Marketing Marketing Essay
8 pages (2215 words) , Download 0 , Essay
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The paper "Direct Marketing and Internet Marketing" is a good example of a Marketing essay. Direct marketing and internet marketing are marketing methods that are gaining importance in a world that is changing at a fast pace. The importance arises from the fact that the methods allow businesses to communicate with potential and existing clients and cultivate long-lasting relationships.
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How Has Consumer Behavior Changed by Recession Marketing Essay
8 pages (2358 words) , Download 0 , Essay
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The paper "How Has Consumer Behavior Changed by Recession" is an outstanding example of a marketing essay. “In economics, a recession is a general slowdown in economic activity over a sustained period of time or a business cycle contraction. During recessions, many macroeconomic indicators vary in a similar way.
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Major Concepts of Service Marketing Marketing Essay
9 pages (2405 words) , Download 0 , Essay
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The paper “Major Concepts of Service Marketing” is a creative variant of a marketing essay. Services can be described as intangible products (Bateson & Hoffman 2012). These differ from the physical tangible products in a number of ways. Unlike the tangible products, the services are inseparable from the people that offer them. They cannot be stored as they do not occupy space.
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Features and Design of Juicy Salif Marketing Essay
7 pages (2174 words) , Download 0 , Essay
Free
In purchasing products, consumers are always searching for those which meet their needs.  Products that are considered in great demand are those which are eye-catching, intricately-designed, with good aesthetic value. Consumers are always on the lookout for products that have high quality and are affordable.
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Overcoming Product Failures and Analysis of Wheaties Dunk-a-Balls Cereal Marketing Essay
7 pages (1856 words) , Download 1 , Essay
Free
Innovative product manufacturing costs are higher because of “an initial massive inventory build-up needed for introductory deals and special offers” (Brody and Lord, 2000, p.56). When a new product is canceled before introduction or withdrawn after launching, its failure results in considerable economic losses for the company incurred during both product development and introduction.
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International Marketing Marketing Essay
6 pages (1643 words) , Download 0 , Essay
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Generally, the differentiation of markets implies that companies will seek to understand specific customer needs beyond national coverage limits. Obviously, depending on the location and specific cultural features, customers will tend to hold different perceptions toward the same product; this product's needs will differ.
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Marketing Strategies Marketing Essay
8 pages (2207 words) , Download 0 , Essay
Free
The entire business community has stepped into the race of competition where the enterprises yearn for providing their customers with the unsurpassed and preeminent products and services in order to have an edge over their competitors. However, in this chase of competition, the approaches and methods with which the organizations loom or come within reach of their customers play a significant part.
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Product Smartphone Application for Charity Marketing Essay
6 pages (1799 words) , Download 0 , Essay
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The paper includes a description of the smartphone application and the description of its functionalities. The paper also includes the STP process to be applied for the application and the environmental analysis for the evaluation of the existing environment. 
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Marketing Strategies of Starbucks Coffee Company and Caff Nero Group Ltd Marketing Essay
6 pages (1898 words) , Download 0 , Essay
Free
In marketing strategy, the driving force is the customer satisfaction, in this sense, the aspect of marketing research always precedes marketing research such that the reaction of the consumers is known with regard to the product. In this regard, the business of marketing strategy is to influence the decision of the customers towards a product. 
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Methods Used in Marketing Mix Marketing Essay
7 pages (1905 words) , Download 0 , Essay
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One of the four methods used in the marketing mix is product - The Pet Orphans of Southern California offers a complete package of services and the main product offered is pet animals. The associated package includes lifetime care of pets. The organization provides - pet products for veterinary care, grooming, and boarding.
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Arthur Anderson Scandal Marketing Essay
9 pages (2681 words) , Download 0 , Essay
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The company maintained a positive image in the eyes of the public. Arthur Andersen was widely known for integrity and honesty. This helped the firm to grow and ended up being one of the companies serving the greatest number of clients in the U.S. Those who worked with Andersen were aware of his motto: "Think straight, talk straight.”
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The Influence of Technology on Contemporary Strategic Marketing Management Practices Marketing Essay
13 pages (3195 words) , Download 0 , Essay
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In all fairness, a large number of existing companies have survived by restructuring or improving business practices and operations integrating computer-aided design (CAD), just-in-time (JIT) manufacturing, and total quality management (TQM). As argued by O’Conner (1998), the “impact of information technology on marketing is dramatic”.
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Operational Management Issues for Services Marketing Essay
8 pages (2268 words) , Download 0 , Essay
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The business organization i.e. Pinnacle has been recognized to be one of the leaders in its business market segment and especially its brand recognition is extremely high. The organization generally offers next day gift delivery service throughout the United Kingdom and also in the overseas business market.
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Pricing Strategy Consulting Business Marketing Essay
7 pages (1907 words) , Download 0 , Essay
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Out of the three options, the most profitable and widely accepted one is number three. Most organizations falsely believe that they are competent at pricing, whereas the case is totally different (Daly, 2002, p. 1). Thus, it is necessary to price the product at the right price in order to attract the target market and gain profits.
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The Marketing Macro-Environment Marketing Essay
6 pages (1697 words) , Download 0 , Essay
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In order to satisfy these needs, interactions and relationships are formed between the people who need and the people who make or sell. Eventually, when all basic needs are met, wants are then addressed to, which can also be satisfied by and addressed by again, people who sell or make these wants. This is defined as one of the central ideas and concepts of marketing. 
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Cherry Flavored Red Bull Marketing Essay
6 pages (1645 words) , Download 0 , Essay
Free
The Middle East department was opened in 2001, and, regardless of the reluctant acceptance of the product by the domestic citizens at the beginning of the UAE Red Bull history, the company was doomed for success. This phenomenon can be explained by the fact, that people mostly like extreme sports, as adrenaline is the international language of the Red Bull’s target audience.
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Integrated Marketing Communications Turbo Charger Marketing Essay
7 pages (1871 words) , Download 0 , Essay
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Through this research, the promotional mix and the promotional tools will be analyzed that can be used by the turbochargers. The promotional mix needs to be very strong to be effective, and this depends upon the tools and the forms of promotional tools that are implemented.
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Marketing Plan Echeverry Vodka Marketing Essay
8 pages (2155 words) , Download 0 , Essay
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In order to reinforce the marketing strategy, Echeverry Vodka will position itself on the internet and different trade shows of the wine industry. For further reinforcement of this strategy, Echeverry will publish letterheads, brochures and business correspondence will be made with corporate clients.
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Aakers Theory of Brand Personality Marketing Essay
8 pages (2399 words) , Download 0 , Essay
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The paper "Aaker’s Theory of Brand Personality" is an outstanding example of a marketing essay. The brand is a collection of the image as well as perception which represents a product, corporation or service. While a number of people identify the brand by the logo of the company and audio jingle, a brand is denoted as one of the largest identification elements.
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Corporate Responsibility and Marketing Strategies Marketing Essay
6 pages (1674 words) , Download 0 , Essay
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Apple Inc is a multinational American conglomerate dealing in the segment of computer electronics, computer software and personal computers. Along with this, it also positioned itself as the best-known brand in iPod music players, iPhones, iPad tablet computers, iPods and Mac line computers. It is mainly due to its vision to protect the health and safety of the work-forces.
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Marketing and Globalization Marketing Essay
9 pages (2568 words) , Download 0 , Essay
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The success factor in business is the customer base and loyalty that it establishes through its operating strategies including product mix and marketing strategies. Additionally, the changing business world continues to bring several challenges, leading to increased competition among other challenges of business operation.
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Social Media Marketing: Advantages and Disadvantages Marketing Essay
10 pages (2773 words) , Download 0 , Essay
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The paper "Social Media Marketing: Advantages and Disadvantages" is a wonderful example of an essay on marketing. Many a business expert has d that without s, a business has no reason for existence. In other words, without customers, a business cannot make a profit, which defeats the purpose for which it was established.
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Impact of Information Technology upon Social Media Marketing Marketing Essay
8 pages (2404 words) , Download 0 , Essay
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The paper "Impact of Information Technology upon Social Media Marketing" is an outstanding example of an essay on marketing. With the growing awareness regarding information technology, almost everybody uses social media as a medium capable of more than just socializing. Social media marketing is taking a rapid flight influencing careers across the globe.
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Is Free Trade More Successful in Promoting Development than Aid Marketing Essay
6 pages (1680 words) , Download 0 , Essay
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The citizens of the United States of America should understand the true value of free trade for their own country, for example, New York can provide banking, Michigan can produce cars and Texas can provide petrol and gas stations.
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Business to Business Marketing VS Business to Consumer Marketing Marketing Essay
12 pages (3310 words) , Download 0 , Essay
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In spite of the fact that the promoting projects are similar for every business, the purchasing inspiration is diverse and they have distinctive needs in terms of the data that they require with a specific end goal to settle on the choice to buy. B2B bargains principally with different organizations and B2C gives items and services specifically to the end client.
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The Marketing Environment Marketing Essay
10 pages (2720 words) , Download 0 , Essay
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The international market is an instrument that is employed to achieve advancements in market position and it entails transactions across national borders, which distinguishes it from domestic marketing. Starting a business in a new market needs comprehensive knowledge of the environment along with its risks, threats, and opportunities that might exist.
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Consumer Behaviour and the Extended Self Marketing Essay
12 pages (3392 words) , Download 0 , Essay
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The goal is to create a product that gets a market within the shortest time possible, and one that assures the clients that the product will be an answer to their problems. Consumer behaviors are very important when coming up with new ways of dealing with the products in an organization because it determines the level of contentment that comes from owning this product.
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Is Digital Marketing a Force for Good or Evil Marketing Essay
10 pages (2918 words) , Download 0 , Essay
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The evolution of marketing and modern developments in technology are intricately interconnected. Since from the inception stages of marketing, technology reinforced key milestones in the annals of marketing. Innovative marketing strategies will always employ the power of emerging new technologies to communicate and connect with their customers.
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Marketing Communications for Toyota Motors Marketing Essay
12 pages (3423 words) , Download 1 , Essay
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Integrated marketing communication is defined as all activities that a company utilizes as channels for brand messaging to promote their products within the target market. Integrated marketing communication has become an important topic as researchers seek to identify the value of this strategy in establishing the long-term success of an organization.
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