Unilever and Coles Supermarkets Negotiations - Case Study Example

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The paper "Unilever and Coles Supermarkets Negotiations" is a good example of a marketing case study. Trade negotiations are part of every corporate business group. Often groups get into negotiations to secure their positions over the others whom they are dealing with. The negotiations are not always a zero-sum game…

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Subject: Marketing
Type: Case Study
Level: Masters
Pages: 6 (1500 words)
Downloads: 0

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