Integrated Marketing Communications Budgets and Sales Promotion - Essay Example

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Summary

The paper "Integrated Marketing Communications Budgets and Sales Promotion" is a good example of a marketing essay. Integrated Marketing Communications (IMC) is an approach whose aim is to attain an organization's marketing campaign. IMC makes use of an array of promotional methods that are highly coordinated the intention being to ensure that all the methods augment each other…

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Subject: Marketing
Type: Essay
Level: Masters
Pages: 14 (3500 words)
Downloads: 0

Extract of sample "Integrated Marketing Communications Budgets and Sales Promotion"

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