Sanitarium Health and Wellbeing Company
Sanitarium Health and Wellbeing Company Marketing Case Study
7 pages (1750 words) , Download 1 , Case Study
the market share of this product was estimated to be just under 9% in lucrative Australian markets. The company has expanded its product/brand portfolio by adding new flavors and variety such as “Weet-Bix Fruity, Weet-Bix Hi-Bran, Weet-Bix Multigrain and Weet-Bix Crunch Caramel” (Demo Design Report, 2006).
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Part of a Marketing Plan
Part of a Marketing Plan Marketing Assignment
6 pages (1500 words) , Assignment
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The organization selected for the study is Foster’s Group that is an Australian alcoholic beverage maker and has businesses spread across the globe. The report covers an extensive situation analysis of the company that includes an analysis of the internal
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Muscle and Performance in Marketing
Muscle and Performance in Marketing Marketing Essay
1 pages (250 words) , Download 0 , Essay
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It is shown that the magazine addresses the fitness issues of both men and women. The cover page of the magazine, therefore, often has celebrity men or women and sometimes both, highlighting health features. For example, health supplements are advertised often with the photo of men and women on the cover page.
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Hypothesis
Hypothesis Marketing Coursework
2 pages (500 words) , Download 1 , Coursework
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2) As clearly and concisely as possible, articulate a goal for a solution to this problem. Hint: Seventy-five percent of the students enrolled at Riverdale High School (RHS) will exhibit mastery on the... Students
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Target Market and Competitive Analysis
Target Market and Competitive Analysis Marketing Research Paper
4 pages (1000 words) , Research Paper
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The largest customer segment for Off 2 Gran Grans is referred to as the Sandwich Generation, Baby-Boomers and elderly markets that have cared for their children in a family home and wish
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Consumer Behaviour
Consumer Behaviour Marketing Essay
3 pages (750 words) , Essay
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According to the report the product is to be marketed in the United States. For the purpose of proper positioning, the statistical data of smokers in the US is taken in to account. It has been found that around 45.3 million people in the US are smokers, with the habit being more prominent within adult males.
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Sainburys
Sainburys Marketing Essay
6 pages (1500 words) , Essay
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In order to prepare the marketing plan the existing marketing strategy of the company and peripheral business environment have been analyzed by using strategic and marketing concepts like PESTEL analysis, SWOT analysis and marketing mix
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Public Administration Case Study
Public Administration Case Study Marketing Case Study
2 pages (500 words) , Download 0 , Case Study
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It was due to this that the media held investigations and found that the workers were not doing their work but hang around in bars the whole day. Some of the questions arisen include whether the city is willing to lay out some workers in order to archive effectiveness in
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Marketing Communications about advertising
Marketing Communications about advertising Marketing Assignment
3 pages (750 words) , Assignment
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This intense competition has influenced us to provide differentiated RTE food products that can vary from the other competitors. These products are especially for busy school or college students and
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Presentable Press Release
Presentable Press Release Marketing Assignment
2 pages (500 words) , Download 0 , Assignment
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In the referenced article, the press release format can be changed in order to suit the audience and also whoever is passing the message (Gorton, 2007). The first step would be to ensure that irrelevant or redundant information is removed. This will make the press release, brief and also it will have all the relevant information that it needs of its audience (Gorton, 2007).
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Issues related to the establishment of the center brand Bank for Foreign Trade of Vietnam - Vietnam
Issues related to the establishment of the center brand Bank for Foreign Trade of Vietnam - Vietnam Marketing Essay
10 pages (2500 words) , Essay
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A properly recognisable brand can help an organization to be defined, differentiated from the competitors and recognized easily by the customers which is critically important in creating customer base as well as sustaining the
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Consumer behaviors case
Consumer behaviors case Marketing Essay
2 pages (500 words) , Download 0 , Essay
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Some consumers also think that the green products are of a lower quality or do not keep the promise kept on keeping the environment safe. In the case of the Roper survey where 41% admitted to not purchasing products that are aimed at keeping the
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Strategic Measures and Practices in the Sales and Marketing Area at Great White
Strategic Measures and Practices in the Sales and Marketing Area at Great White Marketing Case Study
9 pages (2250 words) , Case Study
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Founded in the year 1935, Allied Bakeries Limited is regarded as one of the prominent divisions of Allied Milling and Baking. The company has long been observed as a major functional division of Associated British Foods plc, one of the leading global businesses with an annual financial turnover of £12.3 billion and almost 106,000 numbers of employees, working across its 47 international countries.
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Assignment 3
Assignment 3 Marketing Essay
10 pages (2500 words) , Essay
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Company: Boots UK is one of the leading pharmacy chains in United Kingdom (UK) and is a subsidiary of Alliance Boots. The primary products of the company comprise health and beauty commodities. The company has
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Services of The Coca Cola Company
Services of The Coca Cola Company Marketing Term Paper
6 pages (1500 words) , Term Paper
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Coca Cola plans to increase the number of products through innovativeness, being a global beverage company. Kant, the CEO, expressed the company’s plans to improve on its marketing strategies to expand its future market dominance. The management plans to reduce the company’s annual cost by $ 1 billion in 2016.
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Description of the current brand
Description of the current brand Marketing Assignment
1 pages (250 words) , Download 0 , Assignment
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The strategy has allowed them to have multiple variations of the brand and sub-brands that has enabled it to cater to different market segments. The organization has eleven brands (General Motors 1). Firstly, the Baojun, Jiefang, Vauxhaull, Wuling and Buick
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Mircosoft
Mircosoft Marketing Admission/Application Essay
2 pages (500 words) , Download 0 , Admission/Application Essay
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The name and the quality of the hardware and software it possess, is the main purpose for it going global. Logos are very important assets in all companies.
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Pizza hut company
Pizza hut company Marketing Essay
9 pages (2250 words) , Essay
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The relaxation of trade barriers and other entry barriers to the Qatari market is also a plus point. So the market potential in Qatar for the new product offering by Pizza hut seems to be huge.
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GOOGLE GLASS
GOOGLE GLASS Marketing Coursework
6 pages (1500 words) , Coursework
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The globe has embraced the new technology. People are now looking upon new innovations that are in line with the current trends of the humanity. Since the invention of the internet, individuals across the globe have embraced online business leading to
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Other topic
Other topic Marketing Research Paper
5 pages (1250 words) , Download 1 , Research Paper
Electronic marketing on the other hand has been described as doing advertising using the internet (Fatayerji 30) Electronic marketing has many elements. These include email marketing, search engine optimization, pay per click,
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Research Methodology
Research Methodology Marketing Essay
8 pages (2000 words) , Download 2 , Essay
It describes the processes and methods involved in data collection and data analysis and the overall philosophical approach of the research work. It also gives an overall idea to the reader on how the researcher has
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Marketing plan
Marketing plan Marketing Essay
3 pages (750 words) , Essay
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The colorful, refreshing, sweet tea combines green or black tea with milk, fresh fruit juices or the pulp-loaded fruit concentrates. As its unique feature, the drink contains little balls (bubbles) which are of starch. The bubbles are filled
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E-Marketing
E-Marketing Marketing Case Study
6 pages (1500 words) , Download 1 , Case Study
One approach applied by all the companies is the use of customer driven tactics that affect both the services and design provided by each e-commerce site. The marketing mix comprises of 4Ps that
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Organization Analysis - Wal-Mart
Organization Analysis - Wal-Mart Marketing Essay
8 pages (2000 words) , Essay
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The organization initiated its activities in the year 1962 by opening its first shop in Arkansas. Years later, the organization developed into Wal-Mart stores; opening the first supply center and home administration center at Bentonville. The organization launched the first super center in 1988 whilst initiating the first global unit in Mexico.
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Marketing Research and Its Techniques of Conducting
Marketing Research and Its Techniques of Conducting Marketing Assignment
12 pages (3000 words) , Assignment
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Marketing research enables the manufacturers, industries, and companies to have a comprehensive and analytical assessment in respect of the views, preferences, requirements as well as prospects and perils of the consumers, retailers, and stakeholders involved in the sales and purchase of their product. 
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The Analysis of Dunkins Segment and Starbucks Market
The Analysis of Dunkin's Segment and Starbucks Market Marketing Assignment
1 pages (250 words) , Download 0 , Assignment
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The segment that Dunkin's is attempting to reach through positioning is what can be classified as 'average Joe'-the middle-income blue- and white-collar workers across all ages, races; who like to belong in a crowd; who although values nicer stores they like it to appeal to the ordinary Americans. These people do not like the fancy store layouts of couches, art-decorated walls.
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A Five Forces Analysis of Fulham FC
A Five Forces Analysis of Fulham FC Marketing Assignment
7 pages (1750 words) , Assignment
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To analyze an organization’s business environment in which it operates, many different techniques are used and of all those techniques, Michael Porter’s five forces analysis is a very renowned technique. “Five Forces Analysis helps the marketer to contrast a competitive environment. It has similarities with other tools for environmental audit, such as PEST analysis.
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Kraft Foods
Kraft Foods Marketing Essay
2 pages (500 words) , Download 0 , Essay
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A marketing strategy is a process that allows an institution or organization to direct its limited resources on broad opportunities, which increase its sales and sustain a competitive advantage. This asserts that marketing significantly enhances a strong customer relationship and creates value for customers.
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CASE STUDY ANALYSIS
CASE STUDY ANALYSIS Marketing Essay
4 pages (1000 words) , Essay
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There are several factors that may have significantly contributed to the successful development of notonthehighstreet.com. These factors are described below (http://www.smarta-tucker-and-sophie-cornish-notonthehighstreetcom). First and foremost,
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Book review the goal by Eliyahu m. Geldratt
Book review the goal by Eliyahu m. Geldratt Marketing Essay
5 pages (1250 words) , Essay
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The hero of the novel is Alex Rogo who exemplifies the profile of a large number of archetypal people involved in business administration. To some business is mission and for others business means commission! (To
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Marketing Plan
Marketing Plan Marketing Research Paper
8 pages (2000 words) , Research Paper
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It invests on vaccines, over-the-counter medicines and such other broad range of health-consumer related products. The company has a profile of operating in the various segments of consumer healthcare products and pharmaceuticals within the UK as well as
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Proposal for primary research
Proposal for primary research Marketing Research Proposal
16 pages (4000 words) , Research Proposal
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The study is important as it provides previous empirical support which illustrates that there is substantial global convergence as a result of
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Marketing principles
Marketing principles Marketing Essay
10 pages (2500 words) , Essay
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23). Understanding market segment will enable the marketing department to identify the number of potential customers or users, which they can reach through clever promotions
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Marketing Planning and Strategy (Poject)1
Marketing Planning and Strategy (Poject)1 Marketing Assignment
8 pages (2000 words) , Assignment
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ng immense growth in offering higher education subject to its highly innovative student-centered approach that influences the quality of education offered at the university (PMU, 2014). The university adopts new technologies to ensure that it produces competitive graduates. Such
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The Coca Cola Company Marketing Mix
The Coca Cola Company Marketing Mix Marketing Coursework
11 pages (2750 words) , Download 1 , Coursework
The recent era of globalization has turned the entire market into a single marketplace. This practice is being continuously supported by technological up-gradation as well as the innovative trends of marketing. Earlier, the marketers used to consider a specific market and used to design their products according to the needs of that particular market.
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Segmentation, targeting and positioning eg insurance example
Segmentation, targeting and positioning eg insurance example Marketing Essay
1 pages (250 words) , Download 1 , Essay
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These market segments possess different reactions to market products, hence, need to be divided2 into distinct portions. In insurance, after segmenting markets, the next step is to choose your targets. The main methods of
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Product definition
Product definition Marketing Assignment
1 pages (250 words) , Download 0 , Assignment
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The most important attributes of Rolls Royce Phantom are its engine, power, tires and the seats which are necessary for its proper functioning. The Phantom comprises of an engine that can be categorized as 6.7L V12 and it has a power of 435 hp, its back as well
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Aquafresh Toothbrush Advertisement
Aquafresh Toothbrush Advertisement Marketing Term Paper
7 pages (1750 words) , Term Paper
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Other sister brands of toothbrushes from Aquafresh are Dragon Tales, for children and Max-active that was described as the first toothbrush to fit any size of the tooth in 2004. The advertisement introduces a flexible toothbrush that is said to reach
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Literature review on administrative marketing vs entrepreneurial marketing
Literature review on administrative marketing vs entrepreneurial marketing Marketing Essay
4 pages (1000 words) , Essay
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organizations with relatively abundant resources, overlooking the resources and skills that more entrepreneurial-oriented firms have to employ in the face of capacity limits, resource constraints, and different business objectives as they seek a competitive advantage through
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Why Do We Buy Use theories of consumer behaviour to critically analyse and discuss a) the various reasons behind why people consume and b) the impact of marketing strategies on peoples consumption behaviour
Why Do We Buy Use theories of consumer behaviour to critically analyse and discuss a) the various reasons behind why people consume and b) the impact of marketing strategies on peoples consumption behaviour Marketing Essay
10 pages (2500 words) , Essay
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To develop effective marketing strategies, organizations need to study consumer behaviour. The study allows marketers to understand the psychology of consumers’ reasoning and the factors that influence their preference between
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Grupo ABC
Grupo ABC Marketing Essay
1 pages (250 words) , Download 0 , Essay
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Nizan Guanaeas a creative and ambitious business administrator used different skills to make ABC successful. Nizan was creative and tried to expand by looking for opportunities outside the country and go
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Business proposal
Business proposal Marketing Essay
6 pages (1500 words) , Essay
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We have been in the market in the USA for 5years building a steady market and provided the best products in the market. The food productivity in Russia has been decreasing over some time. Russia is one of the largest food market importing country and the food
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Marketing Planning
Marketing Planning Marketing Coursework
6 pages (1500 words) , Coursework
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The company’s mission in this regard, however, is to continue to thrive on wind power as a key constituent of its renewable energy generation. As stated by
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Marketing Mix Strategy Nuematic Shoppe
Marketing Mix Strategy Nuematic Shoppe Marketing Essay
10 pages (2500 words) , Download 2 , Essay
The objectives of the present study are: to analyze the strategy of company to deliver products and services to its customers; to use of marketing mix strategy, if any, and its impact on the business; to find whether integration of any other P’s of marketing mix will benefit the company; budgetary allocations are added.
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Core Strategy by Apple Company
Core Strategy by Apple Company Marketing Essay
1 pages (250 words) , Download 0 , Essay
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Recently, the company has developed some of its products such as the iPhone 4 and the iPad 3. These products cut an edge over the competitors in the value of technology used. Apple Company identifies whether or not it is effective in developing new products, and what impacts they have on the market.
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International marketing / positioning in local markets
International marketing / positioning in local markets Marketing PowerPoint Presentation
2 pages (500 words) , Download 1 , PowerPoint Presentation
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The prosperity of a business in global market is therefore primarily based on the level in which domestic market offers a business with additional advantages pertinent in international market. Positioning in local market is the
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Define supply and explain what causes change (shifts) of supply and how supply can determine prices
Define supply and explain what causes change (shifts) of supply and how supply can determine prices Marketing Essay
5 pages (1250 words) , Essay
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that during the course of making the various amounts of homogeneous goods available in the marketplace, there will be significant effects with regards to the prices of the commodities. The reason being the existence of a variety of suppliers and manufacturers, who are supplying
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How Can Sainsburys Develop an Effective Marketing Plan to Position Themselves in the UK Supermarket
How Can Sainsburys Develop an Effective Marketing Plan to Position Themselves in the UK Supermarket Marketing Research Proposal
7 pages (1750 words) , Research Proposal
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The participants were also told about the extent of their association and framework related to which they would be questioned. All the guiding principles were followed as confirmed by the Human Ethics Committee and their norms for conducting the research with human subjects were followed by both the researcher and the supervisor of the thesis.
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Marketing Strategy for a Worldwide Organisation
Marketing Strategy for a Worldwide Organisation Marketing Case Study
6 pages (1500 words) , Case Study
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Sports marketing are a key center for Adidas' marketing blend. The developing ubiquity of games as amusement has expedited an enormous build-in games marketing. The originator of Adidas was one of the first individuals to see the potential of this manifestation of marketing when he supported the FIFA World Cup in 1978. Sponsorship includes a business paying to be connected with.
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Shopster
Shopster Marketing Case Study
1 pages (250 words) , Download 0 , Case Study
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Shopster brings to the table a new form of doing business based on E-commerce. They are ensuring that they use technology as a means of boosting their business. Through this platform, they are able to reach many people
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