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Marketing Essays

Result for Subject Marketing:
19702 essays
The Recommended Marketing Objectives of the Company Marketing Assignment
8 pages (2305 words) , Download 0 , Assignment
Free
The paper "The Recommended Marketing Objectives of the Company" is an outstanding example of a marketing assignment. According to the Business Dictionary (2012, 1), marketing objectives can be perceived as a set of goals that are fixed by a particular business when engaging in the efforts of promoting its products or services to the prospective consumers which ought to be accomplished within a specific timeframe.
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Once One and Only Sony Seeks to Regain That Status Marketing Case Study
7 pages (1989 words) , Download 0 , Case Study
Free
The paper "Once One and Only Sony Seeks to Regain That Status" is a wonderful example of a Marketing Case Study. Sony Corporation is one of the leading manufacturers or producers of electronic products for both the consumer and professional markets. Sony Corporation is a multinational firm majorly known as ‘Sony’. Sony is a Parent Company to the Sony Group. 
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The Mobile Handset Industry in Transition Marketing Case Study
7 pages (2218 words) , Download 0 , Case Study
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The paper "The Mobile Handset Industry in Transition" is a great example of a Marketing Case Study. This report depicts a global business situation and opportunity analysis for Samsung Electronics in relation to the sale of its mobile phones. The findings of this report illustrate that the global mobile phone industry increasingly becomes competitive with the emergence of new technology.
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Major Concepts of Service Marketing Marketing Essay
9 pages (2405 words) , Download 0 , Essay
Free
The paper “Major Concepts of Service Marketing” is a creative variant of a marketing essay. Services can be described as intangible products (Bateson & Hoffman 2012). These differ from the physical tangible products in a number of ways. Unlike the tangible products, the services are inseparable from the people that offer them. They cannot be stored as they do not occupy space.
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Global Business Situation and Opportunity Analysis - Apple Inc Marketing Case Study
8 pages (2139 words) , Download 0 , Case Study
Free
The paper 'Global Business Situation and Opportunity Analysis - Apple Inc " is a good example of a marketing case study. The iphone is one of the most dominant technological devices in its market segment. Apple has been able to achieve phenomenal success in the marketing of the device. However, other makes of smartphones are starting to catch up with the iphone in terms of market share.
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Recycle, Our Future Way - a Social Marketing Campaign Marketing Literature review
8 pages (2323 words) , Download 0 , Literature review
Free
The paper "Recycle, Our Future Way - a Social Marketing Campaign" is an outstanding example of a marketing literature review. “Recycle, our future way” is a Relationship Marketing campaign for our developing suburb. It is built on people retention of excellent options to garbage management. Through value change, participative as well as open partnership, satisfaction will be promoted.
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K-Mart - Stakeholder Analysis Marketing Case Study
10 pages (2894 words) , Download 0 , Case Study
Free
The paper 'K-Mart - Stakeholder Analysis " is a good example of a marketing case study. The marketing approach for the retail industry has gone a full-cycle transformation in the recent past. Previously the industry has been dominated by the manufacturers and wholesalers striving to avail the products at the consumer’s point of convenience. This state of affairs has, however, changed with the advent of online shopping.
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Services Marketing Issues Marketing Assignment
10 pages (2628 words) , Download 0 , Assignment
Free
The paper "Services Marketing Issues" is a perfect example of a Marketing Assignment. It was around 1:00 PM after a long walk with my best classmate. We had gone for an adventure and we had not carried foodstuffs. Therefore we decided to get into the Big Bros restaurant and take our lunch there. Since we were tired we expected to have a great service encounter.
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Southern Cross Telco Companies: Analysis of Opportunities for Exporting Services to Foreign Markets Marketing Case Study
8 pages (2428 words) , Download 0 , Case Study
Free
The paper "Southern Cross Telco Companies: Analysis of Opportunities for Exporting Services to Foreign Markets" is an outstanding example of a marketing case study. The report that follows presents a critical evaluation of the possibility of Southern Cross Telco exporting its services to foreign countries.
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Marketing Metrics and Consolidated Media Holdings Marketing Case Study
10 pages (2934 words) , Download 0 , Case Study
Free
The paper "Marketing Metrics and Consolidated Media Holdings" is a great example of a Marketing Case Study. The report herein analyzes the marketing performance of Consolidated Media Holdings using marketing metrics. It starts with a brief review of the company profile and its area of engagement which is the media industry. 
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Advertising and Integrated Brand Promotion Marketing Case Study
14 pages (4573 words) , Download 0 , Case Study
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The paper "Advertising and Integrated Brand Promotion" is a perfect example of a Marketing Case Study. The study has evaluated marketing communication data as provided in the matrix using relevant theory on marketing and e-commerce. From this data, areas to be addressed have been identified which will be critical in enabling Home Backpackers Hotel to meet its objectives.
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Key Branding Issues Pertaining to Red Bull Marketing Case Study
7 pages (2153 words) , Download 0 , Case Study
Free
The paper "Key Branding Issues Pertaining to Red Bull" is a good example of a marketing case study. The findings of this report depict that, Red Bull’s success as a brand hinges on various branding elements that position the product as a unique brand with energy-enhancing elements, therefore, creating its unique and superior position in the minds of consumers.
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Internet Marketing and Automotive Industry Marketing Case Study
8 pages (2461 words) , Download 0 , Case Study
Free
The paper "Internet Marketing and Automotive Industry" is a wonderful example of a Marketing Case Study. The automotive industry in many parts of the world remains dynamic with numerous changes to note. According to PwC Australia (2012), the automotive industry across the globe faces many changes such as credit markets in the capital intensive industry are being tightened. 
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Decoding Nokia's Advertising Campaign Marketing Case Study
8 pages (2080 words) , Download 0 , Case Study
Free
The paper “Decoding Nokia's Advertising Campaign” is a creative variant of a marketing case study. Requirements for a good advertisement include the fact that it must not only capture the attention of its audience but must also be capable of communicating its intended message to the target audience.
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Building Consumer-Brand Relationship Marketing Case Study
12 pages (3561 words) , Download 0 , Case Study
Free
The paper "Building Consumer-Brand Relationship" is a perfect example of a Marketing Case Study. The dressing is a very important aspect that can be used to tell people’s personalities. Hence, personality traits are a result of many factors such as culture, religion, interests and family values. Since people are endorsed with different personalities. 
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Learning Outside the Classrooms Marketing Coursework
11 pages (3125 words) , Download 0 , Coursework
Free
The paper "Learning Outside the Classrooms " is a great example of marketing coursework. Learning outside the classrooms is gradually becoming embedded into the various school curriculums. It has increasingly proved to be beneficial to the students just like classroom learning. The following is a reflective essay that describes the connection between classroom learning and learning gained from various real-life situations.
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Branding, Marketing and Market Entry - Red Bull Marketing Case Study
8 pages (2253 words) , Download 0 , Case Study
Free
The paper "Branding, Marketing and Market Entry - Red Bull" is an outstanding example of a marketing case study. Aligning the marketing program of the company to the branding policy is one way of achieving success in any business (Baladi, 2011). For a new product that has been introduced in an industry where competition is expected to be stiff, following the presence of well-established firms, an appropriate and effective market penetration strategy is a necessity.
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Toyota in Australian Market Marketing Case Study
8 pages (2833 words) , Download 0 , Case Study
Free
The paper 'Toyota in Australian Market " is a good example of a marketing case study. The ultimate priority of a company is to make profits. This can be realised through the creation of value to the target market. The creation of value is a holistic process that involves all functional departments. To measure a company’s success, one can use the market share approach as a measure of dominance.
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Digital Marketing Presents Opportunities and Challenges to Organisations Marketing Coursework
6 pages (1961 words) , Download 0 , Coursework
Free
The paper "Digital Marketing Presents Opportunities and Challenges to Organisations" is a good example of marketing coursework. The onset of digital marketing has been a commendable advancement in the field of marketing. Companies use marketing tools to reach their consumers and make sales. The current digital era has made marketing processes easy than it was prior to electronic integration.
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How the National Australia Bank Delivers Its Services to the Market Marketing Case Study
13 pages (3494 words) , Download 0 , Case Study
Free
The paper 'How the National Australia Bank Delivers Its Services to the Market" is a good example of a marketing case study. The success of a business is determined by its ability to provide products that meet customers’ demands. In addition, the company must market its products in order to attract and retain its customers.
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Customer Satisfaction at Coles Supermarkets Marketing Case Study
6 pages (1576 words) , Download 0 , Case Study
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The paper "Customer Satisfaction at Coles Supermarkets" is a great example of a case study on marketing. Customer satisfaction is crucial to the success of every business enterprise. A lot of research on the field of customer satisfaction has been conducted in the past few years. It has come up with recommendations on what business institutions should do to improve customer satisfaction.
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Service Failure Experience at Gloria Jeans Coffee House Marketing Case Study
9 pages (2755 words) , Download 1 , Case Study
Free
The paper "Service Failure Experience at Gloria Jean’s Coffee House" is a wonderful example of a Marketing Case Study. This report examines a negative service encounter that I had at one of Gloria Jean’s Coffee houses in Newcastle. The negative service encounter was basically as a result of service delays. 
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Advantages and Disadvantages of Online Marketing Marketing Coursework
5 pages (1565 words) , Download 0 , Coursework
Free
The paper "Advantages and Disadvantages of Online Marketing" is a great example of marketing coursework. Digital marketing is one of the businesses that have faced stiff competition in the world recently. However, many entrepreneurs have embraced it due to its simplicity and divisibility. Many businesses in the world would face severe losses if digital marketing were to disappear.
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Operations Management for Business Excellence Marketing Case Study
12 pages (3310 words) , Download 0 , Case Study
Free
The paper "Operations Management for Business Excellence" is a wonderful example of a Marketing Case Study. The banking sector has boosted many investors who are gearing up to acquire homes. The community bank of Perth is one of the growing banks which have surely attracted most of the customers in Western Australia. 
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Internet Marketing Strategies Marketing Research Paper
12 pages (3539 words) , Download 1 , Research Paper
Free
The paper " Internet Marketing Strategies" is a perfect example of a Marketing Research Paper. This report outlines the specification for a web-based marketing and communication strategy. This report will discuss some of the important and fundamental aspects of a project for the establishment of a web-based marketing platform for Captains Creek Organic wines business.
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International Trends in Marketing Management Marketing Case Study
14 pages (3707 words) , Download 0 , Case Study
Free
The paper "International Trends in Marketing Management" is a wonderful example of a Marketing Case Study. Kingfisher Airlines is the largest airline in India. It is based in UB City, Bangalore, with its head office being in Andheri, Mumbai. Its parent company is United Breweries Group and which has a stake of 50 percent in the other low-cost carrier, Kingfisher Red. 
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Dealers Performance and Customers Preference in Passenger Car Marketing Marketing Case Study
14 pages (4270 words) , Download 0 , Case Study
Free
The paper "Dealers Performance and Customers Preference in Passenger Car Marketing" is a perfect example of a Marketing Case Study. Every entrepreneurial entity is operated by departments for the achievement goals and objectives set by the organization. Some of these departments includes sales department, marketing department, just to mention a few. 
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Buying Process, Consumer Behaviour Marketing Essay
6 pages (1862 words) , Download 0 , Essay
Free
The paper "Buying Process, Consumer Behaviour " is a great example of a marketing essay. In order to formulate an effective marketing strategy, there is a need to comprehend the process, which various organisational buyers have to adhere to as they make purchasing decisions (Mihart, 2012). The marketer plays a significant role.
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Airline Services Providers Marketing Coursework
6 pages (1854 words) , Download 0 , Coursework
Free
The paper "Airline Services Providers" is a great example of marketing coursework. Based on the findings of the research report presented from responses of the targeted respondents, a comprehensive marketing framework can be drafted for implementation. The report covered different elements and concepts pertaining to airline business operations.
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Chocolate Consumers and Customer Relationship Management Marketing Case Study
4 pages (1267 words) , Download 1 , Case Study
Free
The paper "Chocolate Consumers and Customer Relationship Management" is a great example of a Marketing Case Study. The customer is king. This statement is no myth. By virtue of variety in their choices and more importantly, their increased access to knowledge and information, customers are becoming more demanding with passing time.
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Market Diversification Strategy for Compact and Small Car Market in China Marketing Case Study
17 pages (4713 words) , Download 0 , Case Study
Free
The paper 'Market Diversification Strategy for Compact and Small Car Market in China" is a good example of a marketing case study. China is one of the two countries that are most populous in the world and the automotive industry is one of the five biggest industries in the country. The decade has particularly seen a massive growth of this industry which has surpassed many others.
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Consumer Responses to Service Failure Marketing Case Study
7 pages (2135 words) , Download 1 , Case Study
Free
The paper "Consumer Responses to Service Failure" is a perfect example of a Marketing Case Study. Marketing in business is one thing that every manager who wants to achieve excellence cannot avoid. Quality service delivery can only be achieved if the service provider understands the expectations of its customers and strives to offer that which is required. 
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Australian Wine in Chinese Market Marketing Case Study
8 pages (2213 words) , Download 1 , Case Study
Free
The paper "Australian Wine in Chinese Market " is a wonderful example of a Marketing Case Study. The purpose of this report was to take a critical analysis of the process of taking Koona Hill which is an Australian wine to the Chinese market. The report was also to cover various microenvironmental factors such as political and legal, economical, social and cultural and technological factors. 
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Negociants French Merchants, Global Wine Production Marketing Assignment
6 pages (2046 words) , Download 0 , Assignment
Free
The paper "Negociants French Merchants, Global Wine Production " is a good example of a marketing assignment. Negociants are French merchants and their international counterparts whose role is to buy grapes, bulk wine or juice from small farmers, which they then process, package and sell on a larger scale under their label (Wine Lovers Page, n.d.).
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International Marketing Research Challenges Marketing Essay
6 pages (1661 words) , Download 0 , Essay
Free
The paper "International Marketing Research Challenges" is a great example of a marketing essay. Due to the increased expansion of businesses within the international markets, it has become critical for managers to recognize the value of timely and accurate business marketing research to enhance their decision-making processes.
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Footwear Industry in Australia - the Effect of Brand Counterfeits on Genuine Brand Equity Marketing Research Proposal
6 pages (2238 words) , Download 0 , Research Proposal
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The paper “Footwear Industry in Australia - the Effect of Brand Counterfeits on Genuine Brand Equity“ is a  forceful variant on research proposal on marketing. One of the most persistent challenges that continue to face marketers globally and in Australia is that of brand counterfeiting. The incidences of brand counterfeiting and piracy in Australia have been on the rise in the past decade.
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Marketing Strategies of GM Holden Marketing Case Study
11 pages (4425 words) , Download 0 , Case Study
Free
The paper "Marketing Strategies of GM Holden" is an outstanding example of a marketing case study. Yeshin (2003) recommends the use of mass media in promoting products, and hence GM Holden will use mass media tools such as billboard advertisement, TV, radio, and magazines as the main promotional tools.
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Shaping the Decision of the Consumer Marketing Research Paper
12 pages (4447 words) , Download 0 , Research Paper
Free
The paper " Shaping the Decision of the Consumer" is an outstanding example of a marketing research proposal. The increase in the number of commuters using airlines have increased with changing times as more and more people prefer airlines due to the emergence of low-cost airlines and faster and safer mode of transport.
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Buying Process and Consumers Psychological Factors Marketing Literature review
6 pages (1806 words) , Download 0 , Literature review
Free
Generally, the paper "Buying Process and Consumers’ Psychological Factors " is an outstanding example of a marketing literature review. The success of managerial effectiveness in an organization is determined by the ability of the organization to influence decision outcomes (Farrell, & Schroder, 1999).
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Marketing Strategies - Pauls Organic Full Cream Milk Marketing Case Study
11 pages (3297 words) , Download 1 , Case Study
Free
The paper 'Marketing Strategies - Pauls Organic Full Cream Milk" is a good example of a marketing case study. The key aim of this report is to examine the marketing strategies employed by Parmalat Australia Ltd to market Pauls's full cream milk. Pauls Full Cream Milk is a natural tasting and unhomogenized milk that is suitable for the whole family.
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Vroom Energy Drink IMC Plan Marketing Case Study
7 pages (2186 words) , Download 0 , Case Study
Free
The paper "Vroom Energy Drink IMC Plan" is a perfect example of a marketing case study. The aim of this report is to present the Vroom Energy Drink IMC Plan. Melbourne Manufacturing Industries produce Vroom and is a non-alcoholic drink that comes in two variants: sugar-free and normal. It is packaged in an aluminium can that has orange and black colours with images of a person in a gym and a person on a motorbike.
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Alcohol Sponsorship in Sports Marketing Literature review
10 pages (2870 words) , Download 0 , Literature review
Free
The paper “Alcohol Sponsorship in Sports” is an engrossing example of the literature review on marketing. Many alcoholic drinks manufacturing companies spend hundreds of millions of dollars in the USA and the UK to promote their brands and most of this advertising is mainly done during sporting events, a practice that is getting alarming each day with more and more young people.
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Marketing Strategy for Nivea Beauty Products Marketing Case Study
11 pages (3078 words) , Download 0 , Case Study
Free
The paper "Marketing Strategy for Nivea Beauty Products" is a perfect example of a marketing case study. Marketing strategies are as many as the companies competing in the market are, the product’s success is determined by the value that the product offers to the customer and the level of its satisfaction that they obtain from it (Jaworski, Kohli and Sahay 2000).
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Chocolate Consumers Feeling Guilty for the Wrong Reasons - Cadbury Marketing Case Study
8 pages (2258 words) , Download 0 , Case Study
Free
The paper "Chocolate Consumers Feeling Guilty for the Wrong Reasons - Cadbury" is an outstanding example of a marketing case study. The concept of ethical marketing has been around for some time, but mostly hitting public attention in recent decades. This is best epitomized by the fact that in the last decade, there has been a realization of considerable elevation of consumers demand for ethical products.
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Revenue Premium as an Outcome Measure of Brand Equity Marketing Case Study
7 pages (2162 words) , Download 0 , Case Study
Free
The paper "Revenue Premium as an Outcome Measure of Brand Equity" is a great example of a Marketing Case Study. Tiffany & Co is a global corporation that is very successful especially in the jewelry sector. The firm established its headquarters in New York back in 1837. It was founded by Lewis Tiffany and Teddy Young and is specialized in stationery. 
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Destination Marketing Strategy Marketing Case Study
9 pages (2534 words) , Download 0 , Case Study
Free
The paper "Destination Marketing Strategy" is a perfect example of a case study on marketing. The selected tourism destination for this analysis is Tropical North Queensland (TNQ). TNQ is a tourism destination found in Australia. The purpose of this report is to give a detailed analysis of the destination’s strategic marketing plan which runs for five years starting 2011 to 2015.
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Positioning of Sony Products in a Worldwide Market Marketing Case Study
8 pages (2268 words) , Download 0 , Case Study
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The paper "Positioning of Sony Products in a Worldwide Market" is a great example of a marketing case study. This report analyzes the positioning of Sony products in a worldwide market. Sony is a public company, which was founded on 7 May 1964 by Masaru Ibuka and Akio Morita. The global corporation has it’s headquartered in Minato, Tokyo, Japan though it operates worldwide.
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Captains Creek Organic Wines Issues Marketing Term Paper
8 pages (2808 words) , Download 0 , Term Paper
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The paper "Captains Creek Organic Wines Issues" is a wonderful example of a Marketing Term Paper. Before the emergence of the latest Internet tools and technologies, people were establishing their web-based appearances through a website with a basic template that was frequently sufficient to catch people's attention towards business products and services. 
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How Marketing Mix Strategies Are Used by the Ford Company to Market its Ford Territory Model Marketing Case Study
9 pages (2529 words) , Download 0 , Case Study
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The paper "How Marketing Mix Strategies Are Used by the Ford Company to Market its Ford Territory Model" is a good example of a marketing case study. This report aims at identifying how the Ford Company utilizes the marketing mix strategies in order to provide value to its customers. The report is going to explore the four marketing mix strategies used by companies to market their products.
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Implement And Monitor Marketing Activities Marketing Assignment
9 pages (2399 words) , Download 0 , Assignment
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The paper "Implement And Monitor Marketing Activities" is a perfect example of a Marketing Assignment. To succeed in implementing a marketing plan, it is important to brief stakeholders on their duties. Lingard (2010) elaborated that marketing plan stakeholders comprise of people who are concerned with marketing activities. 
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1801 - 1850 results of 19702 items
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