Positioning of Sony Products in a Worldwide Market - Case Study Example

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Summary

The paper "Positioning of Sony Products in a Worldwide Market" is a great example of a marketing case study. This report analyzes the positioning of Sony products in a worldwide market. Sony is a public company, which was founded on 7 May 1964 by Masaru Ibuka and Akio Morita. The global corporation has it’s headquartered in Minato, Tokyo, Japan though it operates worldwide…

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Subject: Marketing
Type: Case Study
Level: Undergraduate
Pages: 8 (2000 words)
Downloads: 0

Extract of sample "Positioning of Sony Products in a Worldwide Market"

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