Marketing Essays

The paper "Understanding the Scope of Marketing Communications" is an outstanding example of a marketing essay. This report details the rationale for the Look for Longer ad campaign that was run by the advertiser CBS Outdoor named Look for Longer. That ad campaign, to recall, entailed placing posters through the London Underground tube system in order to catch the attention of the crowds who ride the tube.

The paper "Demand and Supply Led Drivers" is an outstanding example of a marketing essay. Every company in this modern era is trying to capitalize on the advantages of globalization. After achieving a huge success level in the domestic market-leading companies to wish to do business practices across the domestic border in order to maximize profit, market share, core competency and goodwill.

The importance of strategy in the highly competitive global business environment cannot be overlooked under any circumstances; strategy determines the direction of corporates. For this reason, corporate managers are constantly preoccupied with organizational strategic reviews to assess their organization’s strategic positions and overall strategic direction.

As of 2006, Batra and Kazmi (2008) document that the service sector contributed 80% of America’s gross domestic product and total employment. Similarly, the growth in absolute numbers of jobs and job formation rates has been indicated to be high in the service industry, particularly in Information Technology and Healthcare.

The present situation which is being encountered in our company is the outbreak of Salmonella. Salmonella has been the main risk factor in our restaurant business because the particles of this infectious disease are found in fresh fruits and vegetables and poultry and dairy items.

The paper "Brand Marketing of Electric Flyer Bikes" is a delightful example of an essay on marketing. Cycling is undoubtedly a simple formula with a simple concept. One gets out what he/she put in. With this concept in mind, a new generation of travelers are discovering that they can travel faster and further on electric flyer bikes, without a sweat, not unless they want to.

The paper "Financial Markets and Institutions" is an outstanding example of a marketing essay. Financial Markets and Institutions do have a role to play in the development of less developed regions which results in the development of the macro and microeconomic factors of a country. These institutions play multiple roles in promoting, supporting, nurturing, monitoring and other range of activities.

The paper "Online Advertising and Marketing" is an outstanding example of an essay on marketing. Internet advertising is a rapidly rising business. Companies are now spending billions of rupees on internet advertising. Companies are now adopting new features of internet advertising. There are several hot trends in internet advertising. Companies are adopting those trends to improve their ROI.

The saturated information is confusing and makes consumers rely on their old brand knowledge rather than paying attention to the flourishing ads and sales promotion incentives on the Internet, television, radio and magazines. The new marketing trend for sales promotion has also yielded poor results since most incentives expire over short periods.

Digital marketing can be simply defined as the promotion of brands and products through different electronic platforms. Digital marketing makes use of platforms or technologies like e-mail, mobile and classic apps, social networks, and websites. Digital marketing can be either through channels, which do not use the internet like SMS, TV, and radio.

It is essential to state that the paper "Branding and Integrated Marketing" is an outstanding example of a marketing essay. Branding remains a very important aspect of a marketing plan as it ensures that the company identifies a unique identity with which it presents its product to the public (Darden & Babin, 2014).

The paper "The Growth of Social Media as a Marketing Tool and Its Impact on Businesses" is an outstanding example of a marketing essay. The explosion of social media in the last few years is one development that has been properly documented and in present times, life cannot be imagined if there was neither Twitter nor Facebook.

Apple Inc. has been known for its “ignore it” policy when it came to the usage of social media. Samsung fully embraced this idea and made it possible to understand the importance of engaging with stakeholders via a variety of platforms. These two companies are globally recognized for their process in the IT sector.

Social media adoption within businesses seeks to promote the business agenda in an effort to develop a larger clientele base comprising existing and potential clients. Increased usage of social media has influenced the adoption of social media processes in the business context through the integration of the processes in the marketing context.

The situation analysis aims to explain the need behind a strong on-line existence for AJAM as well. One of the major strengths of Al Jazeera America (AJAM) is that it is financially supported by the government of Qatar. As a result, the channel has been able to hire some of the best media personalities as well as run news with fewer commercials as compared to its competitors.

Topshop is a multinational retailer of fashion products located in the U.K. that deals in clothing, make-up items and shoes amongst many others. Topshop operates in the global market, with more than 500 retail stores around the globe, apart from engaging in online trading. The fashion company has over 500 stores across the globe, a majority of which are situated in the U.K

Therefore, national culture can be described as the practices that are considered delineated in a specific group. National culture is responsible for influencing all the cultural settings which are being practiced by human beings and bring them together by giving out a common identity to the groups of people in question.

There has been a reduced number of Manchester United fans within the last two soccer seasons of the English Premier League. This reduction in the fan base is due to the lack of this team to qualify for the European Champions League for the first time in many years and to perform poorly under the leadership of David Moyes

Diffusion of innovation entails the process by which a new and unique innovation is brought and communicated to people of different social orientations. The process of innovation diffusion is anchored on four main elements. These are outlined as follows: Innovation itself; Communication channels; Time; Social system.

It was reported that car ownership in London has fallen from 0.78 cars per household in 2009 to 0.76 cars per household in 2010 (Datamonitor, 2015). Since there has been growing buzz about the sharing economy in the UK, car rental companies such as Zipcar has gained wider popularity and market potential in recent years (Timetric.com, 2015).

Theories or conceptual frameworks will be employed to try and explain how advertising works at both macro and micro levels with regard to Mercedes Benz. A conclusion based on the arguments obtained from the above discussion will be drawn. This will assist in determining what the assignment has taught one with regard to advertising and what it means for a big company such as Mercedes-Benz.

The outcomes demonstrated that there is an important association between all factors with buying decision, which signifies that the Smartphone buying choice of Generation X is affected by product concern, ease concern, reliance concern, cost concern, product characteristic concern as well as social impact concern.

The access to these cellular networks provided by the various network providers gives access to the public telephone network. In the contemporary world, cellular phones or mobile phones have additional features to complement their telephony and these features include the support of additional services. 

The products which have a universal demand need to be marketed globally. For example, companies like Coca-Cola, McDonald’s, Starbucks, and Kentucky Fried Chicken are some of the global brands available around the world.

The situation is slightly different for an established business as it has weathered many challenges along the way. However, that notwithstanding, the business still has to keep up with the competition. Like the proverbial shark in the ocean, it has to keep moving for stopping will kill it. In the current digital age, businesses have sought to market themselves on the Internet by way of websites.

Their furniture is eco-friendly and simply designed. IKEA is one of the world’s largest furniture retailers and it sells furniture like beds, chairs, desks, home appliances, tables, and accessories. The company also deals in customized furniture which is assembled according to the preferences of the customers.

The paper "Investigation to Establish Consumer Perceptions towards Medical Spas UK" is an outstanding example of a marketing essay. In the modern world where there is fashion, glamour and style people desire to have the brightest look and appearance. In fast running life where there are fewer chances to work on self-development, people come to the methods of medical Spa and treatment.

The paper “Role of Perception in Consumer Behavior ” is an affecting example of a marketing essay. Consumers of a product are always influenced by positive things to make that critical step of purchasing a product/service. Good marketing strategies are highly significant in the producers’ position to know what it is that makes consumers buy or not buy a product/service.

To make a profit, a business needs to cover the cost of producing a unit of production. Therefore, a certain amount is added to the cost of production and becomes the price of the product. Usually, the amount is a certain percentage of the total cost. In this pricing strategy, maximum and minimum values are set for the price.

It is based in Tokyo, Japan, and its headquarters are located in other cities and towns in Japan, as well as several sales representatives in several countries globally. The company has been in existent for over five decades and has invested in business both in Japan and in foreign countries. It has widely experienced staff with very high academic qualifications.

Owing to the increasing numbers of business investors, there have been cases of the high level of competition leading to the need for identifying and implementing better and improved marketing techniques. One of these techniques is the electronic commerce or e-commerce (Schneider & Perry 2000).

The paper "Marketing in Public Sector" is an outstanding example of a marketing essay. Public sector management is usually under constant criticism with regards to the strategies applied to deliver services to the taxpayers. Implementation of government policies is characterised by a bureaucracy that in most cases hinders innovativeness in the accomplishment of objectives.

Consumers form a major part of the marketing strategies when they are actively involved in marketing. According to Firat and Dholakia (2006), the conceptual structures of marketing, which had crystallized in the 1960s and 1970s have strained. This is because of both postmodern cultural shifts and momentous technological development.

The paper "Impact of Internet Marketing and Social Media on Traditional and Modern Consumer Decision Models" is an excellent example of an essay on marketing. Internet marketing which is also acknowledged as online marketing refers to the marketing of various products and/or services using the medium of the internet.

In this age, tourism is the most flourishing industry among many others. This is mainly due to its high-ended promotions and advertisements, featuring all the characteristics and attractiveness of the popular places of the regions.

The paper “Adopting a Successful Customer Service Strategy” is an outstanding example of a marketing essay. Explore the internal customer/supplier service strategy a company should have in place at people, process, and organizational levels. Discuss the impact such a strategy can have on a company's relationships with its partners in the external supply chain.

The first presenter in this case was Bedour Ibrahim, who took us through the concept of international marketing. He revealed that most firms in the world today are thinking in global terms and acting locally. This is serving as a powerful marketing strategy for global enterprises in the modern business environment.

Effective celebrity endorsement helps to increase brand equity and it helps consumers to remember the advertisements. In addition to this, organizations make people believe that a particular product or service contributes to superstar status. Finally, it can have a strong and positive impact on consumer behavior.

Twitter, in contrast, is a social site devised to allow people to share very short messages or rather updates with others. In effect, a marketer would need social media to feed his or her adverts on the sites since social media helps to build links that turn support to the corporate world. Thus, this paper seeks to highlight the use of social media marketing in Saudi Arabia

Most commercials are endorsing celebrities in the promotion of their products. Musicians, film stars, models, sports celebrities, and other celebs are now the face of energy drinks, cosmetics, nutritional supplements, and other products. These celebs are a common approach to suitably break the confusion and ensure that the audience pays attention. 

The paper "Analysis of Consumer Behaviour" is a perfect example of an essay on marketing. The objective of enhancing brand loyalty and increase in the rate of product purchasing has become a serious challenge for marketers to negotiate the customer hesitation and over-saturation level in market advantages.

The number of firms in a particular industry, both local and foreign, plays a substantive role in determining the market structure. The number of firms in a particular industry determines the level of competition that the market would have, either still or easy, and the prices of the products and services offered in the industry.

I even feel kind of ashamed about my body image. I used to wear sports clothes all the time during that period. I could not go shopping with my mom or friends and I never used to wear dresses. I didn’t have the courage to even face the mirror. It took me two years to lose weight and become the “skinny girl”, which is popular in Asian. 

As this trade continues to be beneficial due to increased income for a country, there have been concerns about how these benefits are shared especially with the balance of power held by developed countries against that of developing countries during negotiations. The basis of International Relations is to protect the interests of a country with foreign trade.

The paper "Green Marketing and Ingredients to Its Successfulness" is an outstanding example of a marketing essay. Green marketing refers to the process of selling products or services packaged in an environmentally friendly way with an assumption that the consumer will see the “greenness” of the product or service as merit and base their purchasing decision accordingly.

As a result, differences have been shown to exist between an individual’s ethical value system and the people that the salesperson interacts with on a daily basis, including the purchasing agents. There is ample evidence to suggest that moral philosophy affects a person’s ethical belief among a group of retail salespeople.

Various methods can be used to know where improvements should be made. One critical approach involves the analysis of a firm’s strengths, weaknesses, opportunities, and threats, otherwise known as SWOT. SWOT has been employed extensively in many industries to improve performance and strategy for companies to overcome common management obstacles.

The paper "Pricing Strategies That Retail Companies Use to Attract Customers to Achieve Leadership within the Industry" is an outstanding example of an essay on marketing. The author of the paper states that retail Strategy plays a fundamental role in assisting business organizations to make economically sound pricing decisions.

The different concepts of marketing draw their initial roots from the traditional methods of exchanging goods. This strategic development of the different marketing concepts has emerged due to the present era of globalization. With this development, the concept of marketing has evolved with immense importance over the years, and from the past few decades.

Organizations operating internationally have had the dilemma of whether to adopt standardization or adaptation communication in the overseas markets. Any company that wishes to expand to international markets must question whether to introduce the exact same product as the one that has already succeeded in the domestic market.