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Marketing Essays

Result for Subject Marketing:
19702 essays
Business and Consumer Markets in the Hospitality Industry Marketing Literature review
6 pages (1869 words) , Download 0 , Literature review
Free
The paper “Business and Consumer Markets in the Hospitality Industry” is a forceful variant of literature review on marketing. Changes in economic variables have greater impacts on the hospitality businesses. According to Lewis (2012) when the economy is declining, causing a fall in the level of discretionary expenditure, the hospitality industry suffers.
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Charles Books Club - Problem Analysis and Statistics for Technical Business Reports Marketing Research Paper
17 pages (5252 words) , Download 0 , Research Paper
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The paper “Charles Books Club - Problem Analysis and Statistics for Technical Business Reports” is an actual variant of a marketing research paper. It provides a report on a study that was conducted at Charles Books Club to provide information concerning the customer base and determining the strategies that could be used to select customers relevant to the new title ‘The Art History of Florence’.
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Overseas Export Markets for Dell Corporation Marketing Case Study
6 pages (1982 words) , Download 0 , Case Study
Free
The paper 'Overseas Export Markets for Dell Corporation " is a good example of a marketing case study. Dell Corporation is one of the leading companies that offer and distribute computers in the world today. One major strength that it uses to compete with its competitors is to deliver its model directly without following the chain of a middleman.
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The Success in Promoting Company's Market : Case of Nestle Milo Marketing Case Study
17 pages (4605 words) , Download 5 , Case Study
Free
The paper "The Success in Promoting Company's Market: Case of Nestle Milo" is a good example of a marketing case study. This report analyses the target market of Nestle Milo, an Australian company that was established in the 1930s. It was created using domestic milk knowledge together with cocoa expertise. The product is named after a character in Greece known as Milo known for his energy.
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Role and Nature of a Marketing Plan Marketing Coursework
11 pages (3181 words) , Download 0 , Coursework
Free
The paper "Role and Nature of a Marketing Plan" is a great example of management coursework. In the first part of my essay is the definition of marketing, the kind of relationship that exists between a marketing plan and a business plan and the functions of a marketing plan. Functions of marketing are stipulated in two classes, first tactical functions and strategic functions.
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Marketing Management of Apple Marketing Case Study
9 pages (2398 words) , Download 0 , Case Study
Free
The paper 'Marketing Management of Apple" is a good example of a marketing case study. Public opinion is a collection of opinions of many people and the sum of their view. Public opinion can be influenced by public relations and political media and mass media use their advertising techniques to get information out and change the minds of individuals.
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Nestle Market Analysis Marketing Case Study
7 pages (2029 words) , Download 0 , Case Study
Free
The paper 'Nestle Market Analysis" is a good example of a marketing case study. Nestle Australia is the largest food and nutrition company with subsidiaries across the country. The mother company, Nestle, was founded in 1905 following the merger of Anglo-Swiss Milk Company and Farine Lactee Henry Nestle, which were until then fierce competitors in the food and nutrition industry.
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Individual Brand - Last Chance Marketing Case Study
13 pages (3473 words) , Download 0 , Case Study
Free
The paper "Individual Brand - Last Chance" is an outstanding example of a marketing case study. This report is aimed at drawing out a profound brand plan prior to the instigation of a new soft drink brand to the market by its producer, Last Chance. The development and marketing processes of this new product will entail a mono-segment positioning strategy (single geographic market.
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Marketing Issues, Changes in the Political System Marketing Essay
8 pages (2182 words) , Download 0 , Essay
Free
The paper "Marketing Issues, Changes in the Political System " is a great example of a marketing essay. According to chapter 4, the political and legal environment of the home country from which an organization or a business comes from that is seeking to enter the international business has the potential to impede the ability of the business or organization to effectively and efficiently compete.
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The Impact of Consumer Behaviour when Selecting a Holiday Destination Marketing Coursework
6 pages (2056 words) , Download 1 , Coursework
Free
The paper "The Impact of Consumer Behaviour when Selecting a Holiday Destination" is an outstanding example of marketing coursework. The key essential decisions made by holiday-goers includes; whether to travel, to where and what to do, the right time to travel, the length of stay as well as intended amount to spend.
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Global Marketing Plan for Samsung Mobile Phones Marketing Case Study
17 pages (4881 words) , Download 1 , Case Study
Free
The paper "Global Marketing Plan for Samsung Mobile Phones " is a perfect example of a marketing case study. This report presents a marketing plan for a Samsung mobile phone with reference to the findings of a previously conducted situation analysis. From the situation analysis, it was established that the European and United States markets present significant opportunities that Samsung mobile can capitalise on to develop its brand equity.
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Individual Brand Plan for Vitaboost Soft Drink Marketing Case Study
12 pages (3279 words) , Download 0 , Case Study
Free
The paper "Individual Brand Plan for Vitaboost Soft Drink" is a great example of a marketing case study. Following the launch of the Vitaboost Soft Drink brand by Last Chance Corporation, the company seeks to develop an effective brand plan that will enable it to successfully promote the brand in the United Kingdom market.
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Shujaa Rugby Wear Brand Positioning Marketing Case Study
12 pages (3296 words) , Download 0 , Case Study
Free
The paper "Shujaa Rugby Wear Brand Positioning" is an outstanding example of a marketing case study. This report presents a brand plan for marketing a new sporting apparel brand produced by Last Chance Corporation in the Australian market. Shujaa Rugby Wear is one of the latest sporting apparel brands that the Corporation has launched in the market.
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Global Marketing Strategy & Planning - Sony Corp Marketing Case Study
16 pages (5152 words) , Download 0 , Case Study
Free
The paper "Global Marketing Strategy & Planning - Sony Corp " is an outstanding example of a marketing case study. All marketing plans are usually designed with certain marketing objectives in mind. Marketing objectives describe what an organization needs to achieve with its marketing activities (Harvard Business Review, 2000).
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The Role and Nature of a Marketing Plan Marketing Essay
10 pages (2895 words) , Download 0 , Essay
Free
The paper "The Role and Nature of a Marketing Plan" is a great example of a marketing essay. Marketing is one of the most fundamental concepts that determine the success of any business. Dibb & Simkin (2008, p. 3), define marketing as an organisational function that involves a set of processes geared towards creating, communicating, providing value to customers, and managing relationships with customers.
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Individual Brand Plan for Last Chance Marketing Case Study
12 pages (3114 words) , Download 0 , Case Study
Free
The paper "Individual Brand Plan for Last Chance " is a good example of a marketing case study. Companies looking towards long term profitability and growth have to look towards determining the manner in which brand awareness will be generated and the strategies that will be used to increase brand equity.
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Global Marketing Strategies for Hyundai Motor Company Marketing Case Study
17 pages (4515 words) , Download 0 , Case Study
Free
The paper "Global Marketing Strategies for Hyundai Motor Company " is an outstanding example of a marketing case study. The Hyundai Motor Company has numerous opportunities in both the Indian and United States markets. The company should focus on taking advantage of these opportunities to carve a niche in the motor industry and become the preferred motor company in its various target markets.
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The Comparison of Zara and H&Ms Internet Marketing Marketing Case Study
6 pages (1934 words) , Download 0 , Case Study
Free
The paper "The Comparison of Zara and H&Ms Internet Marketing" is an outstanding example of a marketing case study. The fashion industry is ever-changing, hence the need to have a strategy which ensures that fashion retailers are able to communicate to the market about the latest fashion designs in the market.
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Importance of Evaluation of Consumer Behaviour Marketing Research Proposal
20 pages (5362 words) , Download 1 , Research Proposal
Free
The paper "Importance of Evaluation of Consumer Behaviour" is an outstanding example of a marketing research proposal. The study had the objective at investigating purchasing behaviour of the respondents. In order to achieve the research objectives, the study utilised a survey of sixty respondents, where structured questionnaires were administered.
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Auspace Limited Export Marketing Case Study
9 pages (2551 words) , Download 0 , Case Study
Free
The paper "Auspace Limited Export" is an outstanding example of a marketing case study. Auspace limited is seeking to be an international company by engaging, in the export business, to expand its business and foster growth. The company has undertaken research to identify the best and most viable markets to expand to and invest in, and three countries were identified.
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Theres Nothing like Australia Marketing Assignment
7 pages (2004 words) , Download 0 , Assignment
Free
The paper "There’s Nothing like Australia" is a perfect example of a marketing assignment. The client is Australia and it has launched a worldwide campaign for tourism in Australia through Tourism Australia. The campaign is ‘there is nothing like Australia’ which is mainly meant for consumer marketing. It was launched in 2010 and it features the recommendations made by Australians about destinations to go for holidays in Australia.
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Importance of Sales Skills for Builders Marketing Case Study
18 pages (4928 words) , Download 0 , Case Study
Free
The paper “Importance of Sales Skills for Builders” is an intriguing variant of a marketing case study. The construction industry at the global level has been noted to have achieved enormous growth in recent years, and currently playing a major role in the economic development of various regions in the world.
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Plan for Reconstruction of Queensland Health Organization Website Marketing Case Study
8 pages (2198 words) , Download 0 , Case Study
Free
The paper "Plan for Reconstruction of Queensland Health Organization Website" is a perfect example of a marketing case study. Queensland Health is a vibrant organization, which is committed to offering different services with the aim of achieving well-being and good health for all individuals living in Queensland.
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Customer Relationship Management System Software Marketing Essay
6 pages (1580 words) , Download 0 , Essay
Free
The paper "Customer Relationship Management System Software" is a great example of a marketing essay. Grant and Anderson define Customer Relationship Management (CRM) is an approach used by enterprises in an effort to increase income through the improvement of customer value thus retain and ensure customer satisfaction.
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Marketing Plan for Pretty Girl Company Marketing Case Study
8 pages (2184 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for Pretty Girl Company" is a great example of a marketing case study. Pretty Girl Company is a company that intends to produce and market different wears for young girls in the market. The wears will be girl-child oriented and should be modern in such a way that they can be expected to the stands of the modern-urban girl-child.
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The Websites of Toyota, Honda and Mitsubishi Marketing Case Study
12 pages (3206 words) , Download 0 , Case Study
Free
The paper "The Websites of Toyota, Honda, and Mitsubishi" is an outstanding example of a marketing case study. Toyota started in 1937 and is one of the pioneers in the automobile industry. The company is based in Japan and since its operation has grown its business over the entire world. The company performs in different segments like automobiles, commercial vehicles, engines, and motorcycles.
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Market Behavior of the 3G and 4G Devices Marketing Case Study
7 pages (1937 words) , Download 0 , Case Study
Free
The paper "Market Behavior of the 3G and 4G Devices " is a good example of a marketing case study. Different research activities have been conducted with different people to determine the service quality in the various aspects of Telecommunication. This mainly involves the analysis of various services quality of the industry to the customers.
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Airline Marketing Service by Domestic and Foreign Firms Marketing Research Paper
6 pages (1622 words) , Download 0 , Research Paper
Free
The paper 'Airline Marketing Service by Domestic and Foreign Firms' is a great example of journal articles that explain how to make a marketing that will help companies penetrate the market. The market plan will help even the new companies to have a share in a competitive market. The journals give the steps to follow while making good marketing in every industry (Stewart 2006). 
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Understandings of the SERVQUAL Model in Relation to the Banking and Finance Services Marketing Case Study
7 pages (2243 words) , Download 0 , Case Study
Free
The paper "Understandings of the SERVQUAL Model in Relation to the Banking and Finance Services" is an outstanding example of a marketing case study. Bank managers all over are concerned in delivering quality service to their clients. They know that this is the only way that you can grow the client base and retain it as well.
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The Importance of Service Quality and the Evaluation of Meeting Customer Expectations of Hilton Hotel Marketing Case Study
6 pages (1775 words) , Download 0 , Case Study
Free
The paper "The Importance of Service Quality and the Evaluation of Meeting Customer Expectations of Hilton Hotel" is a perfect example of a marketing case study. A service is an economic activity whose consumption is simultaneous to production and it offers added value for example comfort, convenience, amusement and timeliness (Wirtz et al, 262). The nature of service has implications.
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Competitive Analysis of British Airline Marketing Case Study
13 pages (3422 words) , Download 0 , Case Study
Free
The paper 'Competitive Analysis of British Airline" is a good example of a marketing case study. British airline appears to be in a competitive environment. The company has struggled to keep its integrity and top-notch performance in the aviation sector. In addition, the sector has experienced increased traffic of new entrants and an increase in aircraft in all major airports (Giorgi, Irukli, Natia & Sopo 2011, p. 6).
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Gold Coast as a Destination for Short-Break Holidays in Brisbane Market Marketing Case Study
9 pages (2765 words) , Download 0 , Case Study
Free
The paper "Gold Coast as a Destination for Short-Break Holidays in Brisbane Market" is a great example of a marketing case study. Gold Coast is considered as one of the Australian premiere tourist destinations which attract more than 10 million days trip and overnight visitors annually. Gold Coast Tourism is an official organisation of regional tourism (RTO) is in charge of marketing of this destination.
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Creating Customer's Emotional Involvement with Brands Marketing Essay
6 pages (1573 words) , Download 0 , Essay
Free
The paper “Creating Customer’s Emotional Involvement with Brands” is an exciting example of an essay on marketing. According to Jeff Bezos, a brand for a corporation can be compared to a reputation for an individual. Reputation is earned when hard things are done in the right way. If a company creates great experience clients will inform each about it.
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Is it Possible to Convert Social Media Presence to Profit Marketing Research Paper
19 pages (5374 words) , Download 0 , Research Paper
Free
The paper "Is it Possible to Convert Social Media Presence to Profit" is a good example of a marketing research paper. Social media sites can be described as virtual communities aimed at promoting and facilitating social interaction among members. They do this by giving a forum to post personal information and intercommunicate with users.
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Demand and Supply Analysis Marketing Assignment
4 pages (1230 words) , Download 0 , Assignment
Free
The paper "Demand and Supply Analysis " is a wonderful example of a report on marketing. Entering into a new venture requires critical analysis especially to identify factors that determine the business success. Factors like identification of product elements, price, location to locate the business as well as the method of promoting the business become very crucial.
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Food for Fork - Prospects of the New Restaurant Marketing Research Paper
24 pages (3946 words) , Research Paper
Nobody downloaded yet
The paper “Food for Fork - Prospects of the New Restaurant” is an actual variant of a marketing research paper. There are hosts of factors that one needs to consider before opening up a new business entity. Present managers, business people as well as prospectus entrepreneurs need to make rational decisions.
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In-Depth Market Analysis and Selection of Target Market - the United States, India and New Zealand Marketing Case Study
7 pages (2092 words) , Download 0 , Case Study
Free
The paper "In-Depth Market Analysis and Selection of Target Market - the United States, India and New Zealand" is an outstanding example of a marketing case study. In the first part of this report, three potential markets were identified. These were; the United States, India and New Zealand. The three countries are highly attractive and can offer a lucrative market for Southern Cross Telco.
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Export of Auspace Limited Marketing Case Study
9 pages (2683 words) , Download 0 , Case Study
Free
The paper "Export of Auspace Limited" is an outstanding example of a marketing case study. Auspace is an Australian company that trades in communication equipment and systems. It serves the needs of the defense, commercial and science communities in satellite communications. It does this by solving business and technical problems that arise by providing innovative, independent and cost-effective solutions.
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Value That Social Media Can Contribute to Markets and Their Consumer Segments Marketing Coursework
10 pages (2940 words) , Download 1 , Coursework
Free
The paper "Value That Social Media Can Contribute to Markets and Their Consumer Segments" is a great example of marketing coursework. Over the years social media has grown as a powerful medium of interaction. In realization of the same, businesses have tried to domesticate it as a customer contact point and as a means of customer relationship management.
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In-Depth Market Analysis of Dell Corporation Marketing Case Study
7 pages (2018 words) , Download 0 , Case Study
Free
The paper 'In-Depth Market Analysis of Dell Corporation " is a good example of a marketing case study. It is becoming increasingly important for companies to internationalize to facilitate competition and growth. Since several markets are becoming saturated, companies are forced to search for and exploit new opportunities and these prospects are usually found in developing economies.
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Export Market Analysis - China Marketing Case Study
8 pages (2249 words) , Download 0 , Case Study
Free
The paper "Export Market Analysis - China " is an outstanding example of a marketing case study. Ever since the 1990s, the China government has encouraged capital flow into the country in form of direct foreign investment. Today many attributes in the country’s business context continue to attract investors into the country.
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In-Depth Market Analysis and Selection of Target Market - New Zealand, China and the US Marketing Case Study
7 pages (2104 words) , Download 0 , Case Study
Free
The paper "In-Depth Market Analysis and Selection of Target Market - New Zealand, China and the US" is an outstanding example of a marketing case study. In module 1, three potential markets where Adam Internet can export its services were explored. These were New Zealand, China and the United States of America. An analysis of each of the three markets reveals varying levels of attractiveness.
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Concept of Corporate Social Responsibility Marketing Literature review
11 pages (3382 words) , Download 0 , Literature review
Free
The paper "Concept of Corporate Social Responsibility " is an outstanding example of a marketing literature review. The concept of Corporate Social Responsibility (CSR) has gained much publicity in recent times. Besides being widely research, the business fraternity has increasingly recognized it as one of the key elements determining the competitiveness of any business.
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Factors Influencing Consumers' Intention to Purchase Clothing Online Marketing Research Paper
15 pages (5113 words) , Download 0 , Research Paper
Free
The paper "Factors Influencing Consumers' Intention to Purchase Clothing Online" is a perfect example of a Marketing Research Paper. With increasing globalization, information dissemination has been increased; the internet is the hub of information worldwide. The effect of the internet in the daily lives of every individual cannot be ignored (Breitenbuch, 2004). 
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Automotive Website and Its Features and Functionalities Marketing Case Study
12 pages (3241 words) , Download 0 , Case Study
Free
The paper "Automotive Website and Its Features and Functionalities" is a wonderful example of a Marketing Case Study. The importance of the website has grown in the last few years as it has become an important tool in the hands of organizations that determine their business success. The manner in which technology has grown and the invent of new methods. 
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Use of Social Networking Sites for Marketing Marketing Coursework
15 pages (4193 words) , Download 0 , Coursework
Free
The paper "Use of Social Networking Sites for Marketing" is a great example of marketing coursework. The contemporary world of business is changing at a rapid pace with a consequent demand for an equal pace in adopting new marketing practices. Organisations, in particular marketing managers, must strive hard to keep up with the rapid change through creating and implementing new and enhanced marketing strategies.
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The Success of the Economic Market in Asia Marketing Case Study
8 pages (2304 words) , Download 0 , Case Study
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The paper "The Success of the Economic Market in Asia" is a perfect example of a marketing case study. This report primarily addresses the environmental factors that determine the success of the economic market in Asia. The major highlight of the report is the environmental economic factors that cut across social-cultural issues as well as economic factors.
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Whether Alcohol Companies Would Sponsor Sports Marketing Coursework
8 pages (2653 words) , Download 0 , Coursework
Free
The paper "Whether Alcohol Companies Would Sponsor Sports" is an outstanding example of marketing coursework. When a topic on alcohol consumption and young people come across, the most raised concern is how alcohol and sports are closely associated (Sivyer, 1990). In the modern world, sports are being more and more commercialized and sponsorships have taken over local and international sports.
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BMW Brand Audit Marketing Case Study
14 pages (4084 words) , Download 0 , Case Study
Free
The paper "BMW Brand Audit " is an outstanding example of a marketing case study. This report critically analyses the BMW brand at the product level. It examines BMW’s background particularly in relation to its brand attributes, portfolio, elements and marketing mix. Moreover, this report explores the nature of BMW as a brand with regards to customer knowledge of the brand, its sources of brand equity.
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The Company WRSX - Strategic Capability, PESTEL and Porters Five Forces, Analysis, Porters Five Forces Marketing Case Study
9 pages (2451 words) , Download 1 , Case Study
Free
The paper “The Company WRSX - Strategic Capability, PESTEL and Porter’s Five Forces, Analysis, Porter’s Five Forces ” is a worthy variant of case study on marketing. The company WRSX expects to create quality and a variety of advertising and marketing communications to support global client targets.
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1751 - 1800 results of 19702 items
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