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Marketing Essays

Result for Subject Marketing:
19930 essays
Marketing and Process of High Involvement Marketing Essay
7 pages (1927 words) , Download 0 , Essay
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In different countries, people have different decision-making thoughts. If we take toothpaste as an example, it is convenient for people to buy it from a supermarket or from other shops when they need it. People make a quick choices about buying the products. The two examples given above show the diverse consumer behavior.
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The Factors Affecting the Online Shopping Behavior of Generation Y in Thailand Marketing Literature review
15 pages (4819 words) , Download 0 , Literature review
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The Theory of Planned Behavior relates a number of factors, including the behavioral belief of an individual regarding the outcome of a given behavior. The theory also explains the attitude of a consumer; the attitude of a consumer is used to imply the positive or negative view regarding the performance of certain behavior.
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Corporate Responsibility and Marketing Strategy of Apple Marketing Essay
6 pages (1673 words) , Download 1 , Essay
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The text analyzes the impact that publications about the suppliers had on Apple Inc. which resulted in the emergence of various reports and additional audits. The author explores the possible methods for the company to ensure that the suppliers adhere to the standards. The last section is devoted to marketing strategy as well as two corporate advantages of the company.
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Children and Family Decision-Making Process Marketing Essay
10 pages (2968 words) , Download 0 , Essay
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According to the free dictionary, a household is defined through the prism of family and other non-relatives especially servants. Free dictionary also defines household through the prism of space and possessions owned by a family. It also adds that a household can also be seen as a person or group of people occupying any particular dwelling.
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Global Integrated Marketing Communication Marketing Essay
9 pages (3072 words) , Download 0 , Essay
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In conclusion, standardizing or adapting the distribution networks depends on various factors that are the product, culture, or customer. Distribution networks are the element of the global marketing blend that can be most adapted. This varies on the differences in purchasing power, distribution of infrastructure, and disposable incomes.
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Environmental and Strategic Elements of the Company Marketing Essay
10 pages (2864 words) , Download 0 , Essay
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In the United States boycotts by customers were the key to unionization and the 1955 Montgomery bus clients boycott marks the start of the contemporary civil rights movement. Elsewhere, for instance, include Gandhi’s boycotts of British cloth and salt prior to Indian self-rule and the British boycott of Barclays Bank before its withdrawal from apartheid in South Africa.
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Innovation in Marketing Marketing Essay
9 pages (2813 words) , Download 0 , Essay
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Despite the benefits that could be derived from the implementation of innovative digital marketing, organizations are facing a number of challenges. In the previous study, few major problems have been highlighted which are causing difficulty for firms to gain benefits from the use of online strategy.
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International Global Marketing Marketing Essay
8 pages (2152 words) , Download 0 , Essay
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The paper "International Global Marketing" is a wonderful example of an essay on marketing. Global marketing involves the marketing activities organized and integrated across borders to exchange offerings of value. In global marketing, firms have to compete in the international markets to defend their domestic markets while keeping up with global competitors.
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Social Media in Event Marketing Marketing Essay
12 pages (3182 words) , Download 0 , Essay
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The Internet has empowered consumers and other individuals to have greater access to information than ever while weakening monopolistic power of various corporations in the market. Contemporary communication tools and technological development has resulted in revolutionary changes in the way social communication occurs in the society.
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Conducting an Industry Analysis Marketing Essay
8 pages (2403 words) , Download 0 , Essay
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This helps the investor to make a better decision about his investment. In the male grooming business, in particular shaving, a good study of the market forces will help to plan the business at the initial stage. This will ensure that starting the business is easy as time and cost are saved since the industry analysis has been conducted well.
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Sosyo in the UK Marketing Essay
13 pages (3607 words) , Download 0 , Essay
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Soyso was referred to as Whisky No as it aimed at attracting the alcohol drinkers within the Gujarat state in India but it was later renamed Sosyo which was coined from the Socious a Latin word that means socio. The bottling plants of the Sosyo drink are located in The two Indian regions but the product has since been exported to foreign regions across the globe. 
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Marketing Communications Plan Marketing Essay
20 pages (5495 words) , Download 0 , Essay
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The objectives of the communication plan have been designed with the help of the SMART framework. The communication strategy has been designed with respect to the DRIP elements of marketing. The Gantt chart has been used to explain the deployment of methods and media. The survey method has been used to collect gather feedback regarding the implementation of the communication plan.
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Uniqlos Global Marketing Plan Marketing Essay
12 pages (3121 words) , Download 0 , Essay
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Its business objectives and goals are structured to move in line with the company’s mission. The company’s plan to enter into international markets has the sole reason of increasing its sales revenue and market share in global markets. To achieve this goal, UNIQLO is strategizing to enter the South American.
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Digital Marketing Strategies and Tactics Marketing Essay
12 pages (3322 words) , Download 0 , Essay
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Momtaz, Aghaie, and Alizadeh (2013) considered the aspect of digital marketing as the next big thing in the business industry since the Industrial Revolution. In the contemporary scenario, firms are being urged to create their virtual profile for sustaining in the tough competition by reaching out to a larger consumer group.
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Marketing Export Policy Marketing Essay
12 pages (3841 words) , Download 0 , Essay
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It came to be known as Marks and Spencer after entering into an association with Thomas Spencer in 1894 (AP Worldstream, 2008). The success of the retail store lay in its emphasis on quality and promoting British products. As a way of managing their brand’s reputation, the company worked in close association with suppliers.
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Integrated Marketing Communication- Newman Brother at the Coffin Work Marketing Essay
12 pages (3563 words) , Download 0 , Essay
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When organizations develop a product or service, they must communicate the benefits and values they are offering to both potential and current customers.  The integrated marketing communications (IMC) develop by the American Association of Advertising (4A’s) provides an approach for the delivery of messages to buyers.
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The Impact of Boycotting Campaigns on McDonalds Marketing Essay
11 pages (3217 words) , Download 3 , Essay
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Additionally, boycotts may also be used to punish a particular organization for its activities or affiliations which may not be consistent with the beliefs and values of the society within which such an organization operates, whereby such a society initiates the boycott.
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Dodge Ram Model Marketing Essay
12 pages (3374 words) , Download 0 , Essay
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The Dodge began manufacturing its brand of cars in 1915 preceding the establishment of the Chrysler Company. However, the company was sold to Chrysler Corporation after the death of the Dodge brothers. In the 1970s; the company started manufacturing trucks and passenger vehicles (Wenzel & Ross, 2002).
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Marketing of Tasweeq in Qatar Marketing Essay
10 pages (2614 words) , Download 0 , Essay
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Tasweeq is working in partnership with Qatar’s Oil and Gas industry including government sectors and the producing entities. The company ensures the delivery of proper regional market research to the local industry that also supports various decisions taken by the government besides supporting the development of the national resource in marketing.
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Pestle Analysis for Marketing Company Marketing Essay
6 pages (1604 words) , Download 0 , Essay
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The paper “Pestle Analysis for Marketing Company” is a thrilling example of a marketing essay. Business management is an important process in the growth and success of any business organization. Business owners will always look for managers that have a perfect understanding of the business environment in order to keep abreast of the changes in the business environment.
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The Benefits of Globalization Marketing Essay
10 pages (3294 words) , Download 0 , Essay
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The benefits of globalization are that some of the people think that globalization is a good thing. The more there is free trade; the more will be economic growth. In fact, the government provides some job opportunities and welfare nets.
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The Concept of Globalization Marketing Essay
19 pages (6045 words) , Download 0 , Essay
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As a result, firms all across the globe can conduct business activities together. The inception of Liberalization has made overseas trading easier which as a result further boosted the progress of globalization. Moreover, technology also has a major role to play in the process of globalization. 
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Marketing Principles Marketing Essay
15 pages (4648 words) , Download 0 , Essay
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The idea related to robotics along with the intelligence gaming system was apprehended in the year 2007 therefore and the partners decided to establish the Anki Company to add value to the concepts of robotics (National Robotics Weeks, 2015). Anki drive is the first product of Anki Company and it was launched in the Apple store in the US and Canada.
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Customer Service Quality Marketing Essay
10 pages (2870 words) , Download 0 , Essay
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The paper "Customer Service Quality" is a perfect example of a marketing essay. Customer service quality can be defined as an assessment of how skillfully a delivered service corroborates with the expectations of the customers. Service organizations generally access the service quality offered to their consumers for improving their service, to efficiently and speedily realize the troubles and to better access the customers’ satisfaction.
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Sex Appeal in Advertising Marketing Essay
6 pages (1893 words) , Download 0 , Essay
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Advertising has become an inseparable part of modern life and culture. The grotesque picture of what advertising is in our life was presented in “Truman’s Show” when all the products the character used, everything he and the people around him did was used to advertise. Even the most intimate moments of his life were used to serve the same purpose.
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Calvin Klein Fragrance Advertisements Marketing Essay
6 pages (1617 words) , Download 0 , Essay
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Two Calvin Klein fragrance advertisements were compared to one another. The fragrances were different as well as the magazines that they came from. The first advertisement came from GQ Magazine, a magazine that caters to men’s clothing. The fragrance in this advertisement is called in2u.
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Customer Is the King Marketing Essay
7 pages (3843 words) , Download 0 , Essay
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Armed with this knowledge, I took my girlfriend to the retail store to buy her a birthday present. We felt on top of the world as the janitor opened the door and saluted us. We were greeted by a whiff of scented air and light instrumental music. My date with her had kicked off in style and I was looking forward to the wonderful evening ahead.
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How to Make a Price Quote Marketing Essay
7 pages (1985 words) , Download 0 , Essay
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The design must be suitable for the customer’s needs and as mentioned in Issue 1 after analysis and interview we must remember the website is for use by THEIR customers, as ultimately they are the ones paying for our work and they have an input to the design. The design has to cover areas such as the approach to be adopted, the outputs from the work, and the timescale.
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Efficient Market Hypothesis and Market Behaviour Marketing Essay
7 pages (1869 words) , Download 0 , Essay
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The paper "Efficient Market Hypothesis and Market Behaviour" is an outstanding example of a marketing essay. The financial market is usually affected by a number of factors. One main factor that impacts decisions made by investors relates to the availability of information regarding certain businesses or securities.
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Global Media Management Marketing Essay
12 pages (3248 words) , Download 0 , Essay
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For a specific product or service, these factors include the elements of, what a company is going to produce; how much the company is going to charge for their product or service; in which way the organization is going to deliver the product or service to its potential customers; and finally what is a way for introducing to the product or service to its customers. 
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John Lewis Company in the UK Marketing Essay
6 pages (1837 words) , Download 0 , Essay
Free
Historically retailing businesses in Great Britain have often diversified their total offered lineages as well as putting a focus on expansion since long. The first appreciable move towards assuming a large retailer framework is evident from the early business strategies of John Lewis Partnership that has been chosen for the sake of analysis.
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Dior Homme Commercial Marketing Essay
6 pages (1698 words) , Download 0 , Essay
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A combination of lighting, storyline, and attraction to high–end fashion for the audience all add to the effectiveness of the commercial.  The ability to create and express suspense while relieving this through the product of the cologne and perfume then is able to create a sense of intrigue to the audience members. 
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Corporate Sponsorship Marketing Essay
8 pages (2367 words) , Download 0 , Essay
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The paper ''Corporate Sponsorship'' is a great example of Marketing essay.Various kinds of companies use the sponsorship of arts, social cause, sports, and entertainment (also known as event marketing) to build brand equity.
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Companies from Emerging Markets Are Better Equipped to Conduct Business in Other Emerging Markets Marketing Essay
11 pages (2994 words) , Download 0 , Essay
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The paper "Companies from Emerging Markets Are Better Equipped to Conduct Business in Other Emerging Markets" is an outstanding example of a marketing essay. The essay focuses on the multinationals of emerging economies and their increasing importance in today’s economy due to their extensive globalization and the scale of demand they cater to emerging and developed markets.
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Marketing Strategies Used To Influence Consumers Buying Behaviour Marketing Essay
8 pages (2277 words) , Download 0 , Essay
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For respondent B the influence is more internal or cognitive as they rely more on the internet for information. The scholarly views of Tout and Pies therefore argue the fact that for marketing strategies to be effective there is a need for the positioning of the product so as to gain a competitive advantage. Can it then be argued that Samsung had been able to product position?
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Price Waterhouse Coopers Marketing Essay
6 pages (1500 words) , Download 0 , Essay
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This large firm was formed in 1998 through a merger between Coopers & Lybrand and Price Waterhouse. However, their trading name was shortened in 2010 to PwC as part of the rebranding exercise. An organization structure encompasses the activities that take place in the organization such as task allocation, coordination, and supervision. 
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Above-The-Line and Below-The-Line Advertising, Are they still Relevant Marketing Essay
6 pages (1870 words) , Download 0 , Essay
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Mass media advertising through television, newspapers, radio, cinema, and outdoor advertising are above-the-line or ATL. All new communication tools are regarded as below-the-line or BTL measures (Muller, Florian, and Daniel, 2011, p. 4). Advertising is the most critical communication tool in the marketing mix (Meffert, Burmann, and Kirchgeorg, 2008).
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Aldus Position Strategy Marketing Essay
9 pages (2367 words) , Download 0 , Essay
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Positioning strategy refers to the creating of favorable images of a product in the mind of a potential customer. Strong’s suggestion to alter the positioning strategy for Aldus came amidst the challenges of creating a better Aldus Corporation by the management.  
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The Process of Strategy Development Marketing Essay
9 pages (2543 words) , Download 0 , Essay
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It is therefore important that every business has its own business strategy, as it sets the direction for the business in pursuit of its goals and objectives. Crossan et al (2002) has further described it as an important “definitive tool for building, communicating, and maintaining the direction of a business”.
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Contemporary Globalization Marketing Essay
6 pages (1639 words) , Download 0 , Essay
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In a general meaning, the term globalization is used to define the process by which the world continues to be converted into a global village. The consideration of the globalization process over the years and the evaluation and assessment of the defining factors of globalization allows for the examination of past, present and future trends in globalization.
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Land Securities Property Group Marketing Essay
10 pages (2807 words) , Download 0 , Essay
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Most of the pension providers in the UK invested at least 5-10 percent of their money in commercial properties. Investors often went for choosing commercial properties in place of bonds as investments because it offered a very good return. Soon after 2007, this lucrative area of investment really became a nightmare zone for investors.
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Marketing Strategies Marketing Essay
8 pages (2401 words) , Download 0 , Essay
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One should remember that marketing is not like mathematics, in which there are set formulae to derive results. However, goals are met on the basis of past experiences, and some trial and error. Marketing strategies are based on the principles of psychology and sociology and believe in one core value that customers come first; therefore, one needs to satisfy their needs.
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Wardrobe Malfunction Marketing Essay
8 pages (2290 words) , Download 0 , Essay
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The paper "Wardrobe Malfunction" is an outstanding example of a marketing essay. Fashion is a huge industry with millions of employees all over the world, it is simply a huge business. Fashion affects people and countries in many ways, as it also reflects the culture of the society. Fashion simply reflects and defines people, and is found in almost all human activities.
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Marketing: Principles and Practice Marketing Essay
8 pages (2385 words) , Download 0 , Essay
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The main defy faced by various marketers entails the complication in understanding some of the basic factors that influence purchases of products among different customers. This challenge applies to all type of products marketers ranging from fast selling products in the market to high street fashions.
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Market Segmentation, Targeting and Positioning Marketing Essay
9 pages (2472 words) , Download 1 , Essay
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Consumers are different and come from different backgrounds. This uniqueness offers different interests and goals. Such diverse needs and wants require to be satisfied. Needless to say, marketers should understand the needs and wants of their customers to enable them to provide goods and services that satisfy their needs.
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Las Vegas as a Leading Tourist Resort in the USA Marketing Essay
9 pages (2436 words) , Download 0 , Essay
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Las Vegas is a leading tourist resort the in the U.S.A. It is a chief shopping, vacation, and gambling destination that attracts numerous visitors on a yearly basis.  Purportedly, virtually everything regarding Las Vegas is apparently excessive and extravagant, with numerous numbers of tourists bringing foreign income to the U.S.A. dispensation for the betterment of its economy. 
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Internet Technology, Marketing and Security Marketing Essay
8 pages (2312 words) , Download 0 , Essay
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The paper "Internet Technology, Marketing and Security" is an outstanding example of a marketing essay. Information and communication technology has demonstrated benefits or advantages in its application within various sectors of the economy. It is in this regard that the contemporary business environments have embraced the application of technology as a tool that facilitates the achievement of their strategic goals.
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The Factors That Maximize the Success of Footwear in the Market Marketing Essay
6 pages (1578 words) , Download 0 , Essay
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Since the shoe has a unique idea, it also becomes important to patent the product so that others in the market do not steal the idea of the different tops. This is a very special character and is what sets the shoe apart from other shoes. The logo and the brand of the product also need to be patented so as to not be stolen from other competitors in the market.
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Analysing Companies: Business Models, Narrative and Numbers about Pfizer Marketing Essay
10 pages (2968 words) , Download 1 , Essay
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While studying the business model, prominent issues like intellectual property rights disputes and financial data of Pfizer would also be taken into account so that every dimension of the business model can be presented. The theoretical concepts of the business model are explained so that the readers have an idea regarding the strategies of the business model. 
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Case Study of The David Beckham Brand Marketing Essay
12 pages (3128 words) , Download 0 , Essay
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The high level of penetration of the internet facilitated connectivity accompanied by the fast development of various kinds of technology-based gadgets has helped in the process of spreading the trends of globalization to the consumers in various markets around the world. The consumers in various markets are getting more and more demanding in nature.
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