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Marketing Essays

Result for Subject Marketing:
19895 essays
Aldus Position Strategy Marketing Essay
9 pages (2367 words) , Download 0 , Essay
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Positioning strategy refers to the creating of favorable images of a product in the mind of a potential customer. Strong’s suggestion to alter the positioning strategy for Aldus came amidst the challenges of creating a better Aldus Corporation by the management.  
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The Process of Strategy Development Marketing Essay
9 pages (2543 words) , Download 0 , Essay
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It is therefore important that every business has its own business strategy, as it sets the direction for the business in pursuit of its goals and objectives. Crossan et al (2002) has further described it as an important “definitive tool for building, communicating, and maintaining the direction of a business”.
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Contemporary Globalization Marketing Essay
6 pages (1639 words) , Download 0 , Essay
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In a general meaning, the term globalization is used to define the process by which the world continues to be converted into a global village. The consideration of the globalization process over the years and the evaluation and assessment of the defining factors of globalization allows for the examination of past, present and future trends in globalization.
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Land Securities Property Group Marketing Essay
10 pages (2807 words) , Download 0 , Essay
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Most of the pension providers in the UK invested at least 5-10 percent of their money in commercial properties. Investors often went for choosing commercial properties in place of bonds as investments because it offered a very good return. Soon after 2007, this lucrative area of investment really became a nightmare zone for investors.
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Marketing Strategies Marketing Essay
8 pages (2401 words) , Download 0 , Essay
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One should remember that marketing is not like mathematics, in which there are set formulae to derive results. However, goals are met on the basis of past experiences, and some trial and error. Marketing strategies are based on the principles of psychology and sociology and believe in one core value that customers come first; therefore, one needs to satisfy their needs.
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Wardrobe Malfunction Marketing Essay
8 pages (2290 words) , Download 0 , Essay
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The paper "Wardrobe Malfunction" is an outstanding example of a marketing essay. Fashion is a huge industry with millions of employees all over the world, it is simply a huge business. Fashion affects people and countries in many ways, as it also reflects the culture of the society. Fashion simply reflects and defines people, and is found in almost all human activities.
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Marketing: Principles and Practice Marketing Essay
8 pages (2385 words) , Download 0 , Essay
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The main defy faced by various marketers entails the complication in understanding some of the basic factors that influence purchases of products among different customers. This challenge applies to all type of products marketers ranging from fast selling products in the market to high street fashions.
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Market Segmentation, Targeting and Positioning Marketing Essay
9 pages (2472 words) , Download 1 , Essay
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Consumers are different and come from different backgrounds. This uniqueness offers different interests and goals. Such diverse needs and wants require to be satisfied. Needless to say, marketers should understand the needs and wants of their customers to enable them to provide goods and services that satisfy their needs.
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Las Vegas as a Leading Tourist Resort in the USA Marketing Essay
9 pages (2436 words) , Download 0 , Essay
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Las Vegas is a leading tourist resort the in the U.S.A. It is a chief shopping, vacation, and gambling destination that attracts numerous visitors on a yearly basis.  Purportedly, virtually everything regarding Las Vegas is apparently excessive and extravagant, with numerous numbers of tourists bringing foreign income to the U.S.A. dispensation for the betterment of its economy. 
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Internet Technology, Marketing and Security Marketing Essay
8 pages (2312 words) , Download 0 , Essay
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The paper "Internet Technology, Marketing and Security" is an outstanding example of a marketing essay. Information and communication technology has demonstrated benefits or advantages in its application within various sectors of the economy. It is in this regard that the contemporary business environments have embraced the application of technology as a tool that facilitates the achievement of their strategic goals.
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The Factors That Maximize the Success of Footwear in the Market Marketing Essay
6 pages (1578 words) , Download 0 , Essay
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Since the shoe has a unique idea, it also becomes important to patent the product so that others in the market do not steal the idea of the different tops. This is a very special character and is what sets the shoe apart from other shoes. The logo and the brand of the product also need to be patented so as to not be stolen from other competitors in the market.
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Analysing Companies: Business Models, Narrative and Numbers about Pfizer Marketing Essay
10 pages (2968 words) , Download 1 , Essay
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While studying the business model, prominent issues like intellectual property rights disputes and financial data of Pfizer would also be taken into account so that every dimension of the business model can be presented. The theoretical concepts of the business model are explained so that the readers have an idea regarding the strategies of the business model. 
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Case Study of The David Beckham Brand Marketing Essay
12 pages (3128 words) , Download 0 , Essay
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The high level of penetration of the internet facilitated connectivity accompanied by the fast development of various kinds of technology-based gadgets has helped in the process of spreading the trends of globalization to the consumers in various markets around the world. The consumers in various markets are getting more and more demanding in nature.
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Understanding the Scope of Marketing Communications Marketing Essay
10 pages (2939 words) , Download 0 , Essay
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The paper "Understanding the Scope of Marketing Communications" is an outstanding example of a marketing essay. This report details the rationale for the Look for Longer ad campaign that was run by the advertiser CBS Outdoor named Look for Longer. That ad campaign, to recall, entailed placing posters through the London Underground tube system in order to catch the attention of the crowds who ride the tube.
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Demand and Supply Led Drivers Marketing Essay
6 pages (1832 words) , Download 0 , Essay
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The paper "Demand and Supply Led Drivers" is an outstanding example of a marketing essay. Every company in this modern era is trying to capitalize on the advantages of globalization. After achieving a huge success level in the domestic market-leading companies to wish to do business practices across the domestic border in order to maximize profit, market share, core competency and goodwill.
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Strategic Management and Leadership Marketing Essay
18 pages (4811 words) , Download 1 , Essay
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The importance of strategy in the highly competitive global business environment cannot be overlooked under any circumstances; strategy determines the direction of corporates. For this reason, corporate managers are constantly preoccupied with organizational strategic reviews to assess their organization’s strategic positions and overall strategic direction.
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Service Consumer Risk Perception Marketing Essay
10 pages (2720 words) , Download 0 , Essay
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As of 2006, Batra and Kazmi (2008) document that the service sector contributed 80% of America’s gross domestic product and total employment. Similarly, the growth in absolute numbers of jobs and job formation rates has been indicated to be high in the service industry, particularly in Information Technology and Healthcare.
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Marketing Plan for Recovery from Foodborne Illness Disaster Marketing Essay
15 pages (3985 words) , Download 0 , Essay
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The present situation which is being encountered in our company is the outbreak of Salmonella. Salmonella has been the main risk factor in our restaurant business because the particles of this infectious disease are found in fresh fruits and vegetables and poultry and dairy items.
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Brand Marketing of Electric Flyer Bikes Marketing Essay
7 pages (2127 words) , Download 1 , Essay
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The paper "Brand Marketing of Electric Flyer Bikes" is a delightful example of an essay on marketing. Cycling is undoubtedly a simple formula with a simple concept. One gets out what he/she put in. With this concept in mind, a new generation of travelers are discovering that they can travel faster and further on electric flyer bikes, without a sweat, not unless they want to.
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Financial Markets and Institutions Marketing Essay
6 pages (1737 words) , Download 0 , Essay
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The paper "Financial Markets and Institutions" is an outstanding example of a marketing essay. Financial Markets and Institutions do have a role to play in the development of less developed regions which results in the development of the macro and microeconomic factors of a country. These institutions play multiple roles in promoting, supporting, nurturing, monitoring and other range of activities.
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Online Advertising and Marketing Marketing Essay
6 pages (1829 words) , Download 0 , Essay
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The paper "Online Advertising and Marketing" is an outstanding example of an essay on marketing. Internet advertising is a rapidly rising business. Companies are now spending billions of rupees on internet advertising. Companies are now adopting new features of internet advertising. There are several hot trends in internet advertising. Companies are adopting those trends to improve their ROI.
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Importance of Advertising for Brands and Products Marketing Essay
8 pages (2213 words) , Download 0 , Essay
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The saturated information is confusing and makes consumers rely on their old brand knowledge rather than paying attention to the flourishing ads and sales promotion incentives on the Internet, television, radio and magazines. The new marketing trend for sales promotion has also yielded poor results since most incentives expire over short periods.
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Digital Marketing as a Force for Good or Evil Marketing Essay
9 pages (2869 words) , Download 0 , Essay
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Digital marketing can be simply defined as the promotion of brands and products through different electronic platforms. Digital marketing makes use of platforms or technologies like e-mail, mobile and classic apps, social networks, and websites. Digital marketing can be either through channels, which do not use the internet like SMS, TV, and radio.
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Branding and Integrated Marketing Marketing Essay
8 pages (2373 words) , Download 0 , Essay
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It is essential to state that the paper "Branding and Integrated Marketing" is an outstanding example of a marketing essay. Branding remains a very important aspect of a marketing plan as it ensures that the company identifies a unique identity with which it presents its product to the public (Darden & Babin, 2014).
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The Growth of Social Media as a Marketing Tool and Its Impact on Businesses Marketing Essay
8 pages (2202 words) , Download 0 , Essay
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The paper "The Growth of Social Media as a Marketing Tool and Its Impact on Businesses" is an outstanding example of a marketing essay. The explosion of social media in the last few years is one development that has been properly documented and in present times, life cannot be imagined if there was neither Twitter nor Facebook.
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Use of Social Media Marketing Tools Marketing Essay
12 pages (3292 words) , Download 0 , Essay
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Apple Inc. has been known for its “ignore it” policy when it came to the usage of social media. Samsung fully embraced this idea and made it possible to understand the importance of engaging with stakeholders via a variety of platforms. These two companies are globally recognized for their process in the IT sector.
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The Increased Popularity of Social Media Marketing Essay
13 pages (4147 words) , Download 0 , Essay
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Social media adoption within businesses seeks to promote the business agenda in an effort to develop a larger clientele base comprising existing and potential clients. Increased usage of social media has influenced the adoption of social media processes in the business context through the integration of the processes in the marketing context.
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SOSTAC Essay for Al Jazeera America Marketing Essay
10 pages (2500 words) , Download 0 , Essay
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The situation analysis aims to explain the need behind a strong on-line existence for AJAM as well. One of the major strengths of Al Jazeera America (AJAM) is that it is financially supported by the government of Qatar. As a result, the channel has been able to hire some of the best media personalities as well as run news with fewer commercials as compared to its competitors.
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Campaign Plan for Topshop Marketing Essay
11 pages (3068 words) , Download 0 , Essay
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Topshop is a multinational retailer of fashion products located in the U.K. that deals in clothing, make-up items and shoes amongst many others. Topshop operates in the global market, with more than 500 retail stores around the globe, apart from engaging in online trading. The fashion company has over 500 stores across the globe, a majority of which are situated in the U.K
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National Culture and Blocks and Elements of Brands Marketing Essay
11 pages (3236 words) , Download 0 , Essay
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Therefore, national culture can be described as the practices that are considered delineated in a specific group. National culture is responsible for influencing all the cultural settings which are being practiced by human beings and bring them together by giving out a common identity to the groups of people in question.
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Fan Loyalty Plan Marketing Essay
11 pages (3633 words) , Download 0 , Essay
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There has been a reduced number of Manchester United fans within the last two soccer seasons of the English Premier League. This reduction in the fan base is due to the lack of this team to qualify for the European Champions League for the first time in many years and to perform poorly under the leadership of David Moyes
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Diffusion of Innovations in Marketing Concepts Marketing Essay
13 pages (3395 words) , Download 0 , Essay
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Diffusion of innovation entails the process by which a new and unique innovation is brought and communicated to people of different social orientations. The process of innovation diffusion is anchored on four main elements. These are outlined as follows: Innovation itself; Communication channels; Time; Social system.
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New Product Development Marketing Essay
13 pages (3733 words) , Download 0 , Essay
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It was reported that car ownership in London has fallen from 0.78 cars per household in 2009 to 0.76 cars per household in 2010 (Datamonitor, 2015). Since there has been growing buzz about the sharing economy in the UK, car rental companies such as Zipcar has gained wider popularity and market potential in recent years (Timetric.com, 2015).
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Marketing Strategy of Mercedez Benz Marketing Essay
12 pages (3464 words) , Download 0 , Essay
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Theories or conceptual frameworks will be employed to try and explain how advertising works at both macro and micro levels with regard to Mercedes Benz. A conclusion based on the arguments obtained from the above discussion will be drawn. This will assist in determining what the assignment has taught one with regard to advertising and what it means for a big company such as Mercedes-Benz.
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Samsung Galaxy S5 and S6 Consumer Behavior in the UK Marketing Essay
11 pages (3211 words) , Download 0 , Essay
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The outcomes demonstrated that there is an important association between all factors with buying decision, which signifies that the Smartphone buying choice of Generation X is affected by product concern, ease concern, reliance concern, cost concern, product characteristic concern as well as social impact concern.
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Current Trends in the Mobile Phone Handset Sector Marketing Essay
17 pages (4721 words) , Download 0 , Essay
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The access to these cellular networks provided by the various network providers gives access to the public telephone network. In the contemporary world, cellular phones or mobile phones have additional features to complement their telephony and these features include the support of additional services. 
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Reflective Portfolio Marketing Essay
19 pages (6030 words) , Download 0 , Essay
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The products which have a universal demand need to be marketed globally. For example, companies like Coca-Cola, McDonald’s, Starbucks, and Kentucky Fried Chicken are some of the global brands available around the world.
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How Websites Are Being Used by Organisation's to Market Themselves Marketing Essay
12 pages (3352 words) , Download 0 , Essay
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The situation is slightly different for an established business as it has weathered many challenges along the way. However, that notwithstanding, the business still has to keep up with the competition. Like the proverbial shark in the ocean, it has to keep moving for stopping will kill it. In the current digital age, businesses have sought to market themselves on the Internet by way of websites.
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Marketing and Business Operations Marketing Essay
10 pages (2724 words) , Download 0 , Essay
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Their furniture is eco-friendly and simply designed. IKEA is one of the world’s largest furniture retailers and it sells furniture like beds, chairs, desks, home appliances, tables, and accessories. The company also deals in customized furniture which is assembled according to the preferences of the customers.
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Investigation to Establish Consumer Perceptions towards Medical Spas UK Marketing Essay
8 pages (2681 words) , Download 0 , Essay
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The paper "Investigation to Establish Consumer Perceptions towards Medical Spas UK" is an outstanding example of a marketing essay. In the modern world where there is fashion, glamour and style people desire to have the brightest look and appearance. In fast running life where there are fewer chances to work on self-development, people come to the methods of medical Spa and treatment.
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Role of Perception in Consumer Behavior Marketing Essay
10 pages (2838 words) , Download 0 , Essay
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The paper “Role of Perception in Consumer Behavior ” is an affecting example of a marketing essay. Consumers of a product are always influenced by positive things to make that critical step of purchasing a product/service. Good marketing strategies are highly significant in the producers’ position to know what it is that makes consumers buy or not buy a product/service.
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Pricing Techniques to Promote the Products Marketing Essay
8 pages (2047 words) , Download 0 , Essay
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To make a profit, a business needs to cover the cost of producing a unit of production. Therefore, a certain amount is added to the cost of production and becomes the price of the product. Usually, the amount is a certain percentage of the total cost. In this pricing strategy, maximum and minimum values are set for the price.
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Preparation for Marketing Job in a Foreign Country Marketing Essay
10 pages (2844 words) , Download 0 , Essay
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It is based in Tokyo, Japan, and its headquarters are located in other cities and towns in Japan, as well as several sales representatives in several countries globally. The company has been in existent for over five decades and has invested in business both in Japan and in foreign countries. It has widely experienced staff with very high academic qualifications.
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Electronic Commerce Marketing Essay
10 pages (2751 words) , Download 0 , Essay
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Owing to the increasing numbers of business investors, there have been cases of the high level of competition leading to the need for identifying and implementing better and improved marketing techniques. One of these techniques is the electronic commerce or e-commerce (Schneider & Perry 2000).
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Marketing in Public Sector Marketing Essay
7 pages (2079 words) , Download 0 , Essay
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The paper "Marketing in Public Sector" is an outstanding example of a marketing essay. Public sector management is usually under constant criticism with regards to the strategies applied to deliver services to the taxpayers. Implementation of government policies is characterised by a bureaucracy that in most cases hinders innovativeness in the accomplishment of objectives.
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Postmodern Marketing Cultural Shifts and Technological Implications on Marketing Marketing Essay
10 pages (2956 words) , Download 0 , Essay
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Consumers form a major part of the marketing strategies when they are actively involved in marketing. According to Firat and Dholakia (2006), the conceptual structures of marketing, which had crystallized in the 1960s and 1970s have strained. This is because of both postmodern cultural shifts and momentous technological development.
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Impact of Internet Marketing and Social Media on Traditional and Modern Consumer Decision Models Marketing Essay
10 pages (2751 words) , Download 1 , Essay
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The paper "Impact of Internet Marketing and Social Media on Traditional and Modern Consumer Decision Models" is an excellent example of an essay on marketing. Internet marketing which is also acknowledged as online marketing refers to the marketing of various products and/or services using the medium of the internet.
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Proper Branding for an Organization Marketing Essay
12 pages (3403 words) , Download 0 , Essay
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In this age, tourism is the most flourishing industry among many others. This is mainly due to its high-ended promotions and advertisements, featuring all the characteristics and attractiveness of the popular places of the regions.
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Adopting a Successful Customer Service Strategy Marketing Essay
7 pages (2102 words) , Download 0 , Essay
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The paper “Adopting a Successful Customer Service Strategy” is an outstanding example of a marketing essay. Explore the internal customer/supplier service strategy a company should have in place at people, process, and organizational levels. Discuss the impact such a strategy can have on a company's relationships with its partners in the external supply chain.
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International Marketing of Bedour Ibrahim Marketing Essay
6 pages (1852 words) , Download 0 , Essay
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The first presenter in this case was Bedour Ibrahim, who took us through the concept of international marketing. He revealed that most firms in the world today are thinking in global terms and acting locally. This is serving as a powerful marketing strategy for global enterprises in the modern business environment.
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