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Electronic Publishing Marketing And Business Issues
Electronic Publishing Marketing And Business Issues
10 pages (2500 words) , Essay
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This paper will seek to discuss and analyse three business issues in the scholarly publishing which are impact of electronic publishing in scholarly publishing, emerging electronic business models and the situation of stakeholders in scholarly communication toward these models, the future of scholarly publishing.
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Ted Talk Reflection Report
Ted Talk Reflection Report
2 pages (500 words) , Essay
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So I decided to try to grasp my father’s success story in the context of a theory that is more universal and in tandem with the latest that is
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Analyzing the Consumer Market
Analyzing the Consumer Market
2 pages (500 words) , Essay
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More often than not, a clear cut assessment of market specification cannot be possible before the launch of all new products. Effectiveness of all promotional endeavors depends much on the variability as well
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Cover and Thank You letter
Cover and Thank You letter
2 pages (500 words) , Essay
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As a senior student focusing on finance, I have been trained to learn different things quickly, which essentially enables me to fit in a challenging and diverse working environment akin to
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Case Study 2
Case Study 2
2 pages (500 words) , Assignment
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Some of these brands include Cingular, Procter & Gamble and Pepsi. According to MTV, there are approximately 350,000 registered users who spend an average of 36 minutes during each visit (Klaassen, 2007). The senior Vice President at MTV, Tim Rosta, affirms that the virtual
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Target Retail Return Experience
Target Retail Return Experience
2 pages (500 words) , Essay
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(Target, 2013) From the customer’s affairs department at Target, there are several reviews of the comments posted by customers whenever they return an Item. Melany posted on 18 July
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Aldi supermarket
Aldi supermarket
4 pages (1000 words) , Download 2 , Essay
The emphasis on product innovation is an example of product differentiation, as a marketing strategy (Lamb et al. 2011). Nike has used this strategy for securing its competitiveness in the global market (Lamb et al.
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A Pricing Strategy of Apple, Inc
A Pricing Strategy of Apple, Inc
20 pages (5000 words) , Research Paper
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The author says that Apple has gained many loyal customers that are truly devoted to the company and to its products and brand, particularly in the United States. According to a news report based on the data in the year 2007, Apple Inc. is one of the high-technology companies with the significant number of loyal customers.
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International Marketing( Pizza hut in China)
International Marketing( Pizza hut in China)
12 pages (3000 words) , Essay
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The tastes of consumers across the world are becoming convergent which has increased the scope of western food companies like Pizza Hut to open up their restaurants in emerging countries like China and India. The international expansion process of Pizza Hut in China has been a
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Service blueprint
Service blueprint
4 pages (1000 words) , Research Paper
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The customer welfare is emphasized in order to retain customers in the furniture store. However, there is a problem in the establishment of a service blueprint because management of the furniture store fails to ascertain the exact quality of
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Market research assignment
Market research assignment
6 pages (1500 words) , Assignment
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The objective of this study is to analyze the required research population and sample to be targeted by a researcher, use of either qualitative or quantitative
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Digital Marketing
Digital Marketing
4 pages (1000 words) , Download 1 , Coursework
Different marketing approaches are available for online marketers including the use of mails, videos, social media tools and search
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Has nudity in advertising become dysfunctional
'Has nudity in advertising become dysfunctional
12 pages (3000 words) , Essay
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It critically analysed the usefulness of using nudity in advertising. It explored the influence of nudity on the persuasiveness of advertising. The literature review examined the models, usefulness, and influence of nudity in advertising. Primary data was collected
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Hypotheses and evidence (SPSS)
Hypotheses and evidence (SPSS)
2 pages (500 words) , Assignment
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Consequently, quantitative data has been collected to investigate the market situation based on the criteria set above. When I explored the data for normality, incomes displayed a
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Economic Activity in Frace
Economic Activity in Frace
1 pages (250 words) , Essay
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This shows that France is a very rich country. As of the year 2013, the income per capita in France amounted to 44,099 dollars (Gofen and Blandine, 22). This is an indication that the poverty level in France is very low. Furthermore, as per the
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Diamond Industry
Diamond Industry
3 pages (750 words) , Essay
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The main diamond processing centers where diamond is evaluated cut and sold are in India, New York and Tel Aviv According to (Sullivan, 2001, p. 89). Unlike other precious metals like gold or platinum, gem diamonds do not trade as a commodity. However, there is a substantial
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Quails Gate Winery Experiece
Quails Gate Winery Experiece
16 pages (4000 words) , Download 1 , Essay
Describing an experience is providing an insight to the information gathered in the event. In particular, I will describe my trip to the Quail Gates Winery as a
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Social Networking Practices and Interactions
Social Networking Practices and Interactions
9 pages (2250 words) , Essay
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This research will begin with the statement that social media has emerged as the desired platform on which firms can engage consumers in an interactive manner. Many organizations are now opting into social media to woo the large number of users that are perceived to be trendy and ready to discover new products and services.
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Head & Shoulders shampoo SWOT Analysis
Head & Shoulders shampoo SWOT Analysis
2 pages (500 words) , Essay
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In this case, the brand is incapable of addressing the needs of its clients adequately based on the widespread innovation initiatives that
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Marketing case
Marketing case
3 pages (750 words) , Case Study
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This will enable the company to outcompete in the growing market, attracting more customers and meeting the customer needs effectively and efficiently. The modern computers that they have purchased will also improve the quality of the services, enhancing communication and internet connection to their customers among other services.
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Listening and speaking skilss
Listening and speaking skilss
1 pages (250 words) , Assignment
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Secondly, keeping messages brief and straight to the point is an important element when it comes to good interpersonal skills. I need to improve on the
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Article Review - Apple Watch
Article Review - Apple Watch
2 pages (500 words) , Book Report/Review
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The health feature of the Apple Watch is differentiated with other health tracking device. It is more advance that it not only measure heart rate and steps, but blood
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Business Plan (Opening online shop) IN HEART
Business Plan (Opening online shop) IN HEART
5 pages (1250 words) , Coursework
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The entry regulations in creating an online business are limited which results in saving money for the organization. The enlargement of the European Union nations helps in the development of the business to expand in the
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Hong Kongs Ocean Park Target Market
Hong Kong's Ocean Park Target Market
1 pages (250 words) , Essay
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Thus, the scheduled opening targets the families, both children and the adults. The facility will also present iconic animals, with educational and environmental conservation messages. Among the most targeted animal to be presented in the facility are
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In report format, prepare an outline Marketing Audit and set Marketing Objectives for a product* or service* of your choice. You must justify each stage of your response with reference to relevant academic concepts which should be critically examined
In report format, prepare an outline Marketing Audit and set Marketing Objectives for a product* or service* of your choice. You must justify each stage of your response with reference to relevant academic concepts which should be critically examined
9 pages (2250 words) , Essay
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This marketing audit entails a detailed, structured, independent, and terminal evaluation of an organizational unit’s; marketing environment, goals, approaches, and processes, purposely to establish areas of defect and opportunities and suggesting
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Marketing Plan
Marketing Plan
3 pages (750 words) , Essay
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Using the marketing model of the marking mix that analyses the different approaches that an organization uses to introduce a new product, the report analyses the marketing plan using the 4ps of product,
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General Electric
General Electric
25 pages (6250 words) , Research Paper
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The company’s initial business offerings included: lighting, transportation, industrial products, power transmission and medical equipment. It included a number of innovations including the incandescent lamp, the dynamo which converts mechanical energy
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Harley Davidson Uk
Harley Davidson Uk
20 pages (5000 words) , Essay
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After analysis the plan will position Harley Davidson in the UK market segment with the best marketing scheme. The best marketing scheme will be derived from
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Blog post for Public Relation
Blog post for Public Relation
2 pages (500 words) , Research Paper
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a product that is either similar, substitute, complementary or supplementary to the brand that a business offers, it is only through the creation of unique content in relation to the product, that the business can attain an upper hand in digital marketing (Morgan, 2014).
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Some aspect of distribution theory
Some aspect of distribution theory
1 pages (250 words) , Article
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An example of a real life scenario where technology has impacted in regard to distribution of goods and services is the access of books.
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Developing Retail and Promotion Strategies
Developing Retail and Promotion Strategies
3 pages (750 words) , Essay
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Retail promotion could either be impersonal or personal depending on the element of promotion used. A retailer may end up being outweighed by
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Product and Brand Life Cycle Management
Product and Brand Life Cycle Management
2 pages (500 words) , Assignment
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The Apple iPhone 6 brand belongs to one of the most competitive product industries today, which is the Smartphone industry. Since the inception of the Smartphone, its multi-versatile nature has made it a very hot commodity on the mobile phone market. Because of this, industry
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Case Study Analysis - Tiffanies
Case Study Analysis - Tiffanies
3 pages (750 words) , Case Study
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As such, the following discussion will focus an analysis on tactical/strategic problems Tiffany’s faces and potential solutions that could be affected
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Samsung: Building a Great Brand
Samsung: Building a Great Brand
1 pages (250 words) , Assignment
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Samsung has developed a large portfolio of smartphones that are priced differently for various regions depending on the local market peculiarities. In the United States, Samsung tends to introduce its higher end
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Challenge for a Marketer
Challenge for a Marketer
1 pages (250 words) , Essay
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hort tenure at a job of about 28 months is keeping a fresh perspective and not getting sucked into business as usual” because it meant that fresh perspective is always equated with short tenure and I wonder where he got his 28 months prescription period if it was based on a
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In Memoriam: the Creative Brief
In Memoriam: the Creative Brief
2 pages (500 words) , Essay
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It contains the key deliverables which helps guide the designers and marketers to meet the stated objectives. However, the creative brief – as a document – has become unwanted due to changes in technology and
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Information sources in marketing
Information sources in marketing
5 pages (1250 words) , Term Paper
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It defines them and their purpose in the economy. There are many sources of information on Financial Management. These sources provide data and statistics on the various activities taking place in the financial sector of the economy. Good sources of this information
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None
None
2 pages (500 words) , Essay
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However, Ms. Latte will be positioned as a home use tea-making product. Ms. Latte was originally created for the modern busy person who may not have enough time
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Case study
Case study
1 pages (250 words) , Case Study
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Also, the increased productivity and decline in controllable rejects can be attributed to the training program that the company organized for the workers before implementing the new change. Q2. The drop in absenteeism can be
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5 Porter's Five Forces on Amazon
5 Porter's Five Forces on Amazon
2 pages (500 words) , Download 1 , Essay
4). These two factors raise the bargaining power of Amazon buyers. When Amazon fails to offer the lowest possible offers, the customer will simply search the internet for the next best price. Amazon enjoys a
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Applied buyer behaviour in a global context
Applied buyer behaviour in a global context
10 pages (2500 words) , Assignment
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On the other hand, Marks and Spencer specialize mainly on clothes and sells different wears. Buyers or consumers have definite consumption approaches that ads always attempt to reach and
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How has the global political environment changed over 2010
How has the global political environment changed over 2010
3 pages (750 words) , Download 1 , Research Paper
A lot of changes have occurred in the political scenario of Egypt in the year 2010. “This revolution has shown the people of the world, not just in the Arab world, that peaceful change can come about and violence and extremism is not
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Green Attitude Leads To Green Action
Green Attitude Leads To Green Action
1 pages (250 words) , Case Study
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People find it difficult to change simple things like reducing the purchase of plastic bags and plastic water bottles that are big
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Summary / Comment
Summary / Comment
1 pages (250 words) , Essay
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article has pinpointed details regarding the advertising strategies of Hershey’s, Jell-O, Frito-Lay, General Mills, Betty Crocker, a PepsiCo brand and a number of others. All these brands specifically came out with Halloween styled campaigns to entice customers to drive sales.
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Advertisements to Compare
Advertisements to Compare
2 pages (500 words) , Essay
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The main aim of advertising is to make the general public to be cognizant of a particular product, so that next time they require to replace it, they would be encouraged to purchase it immediately (Green, 2011). Advertising
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TESLA Model X , SWOT
TESLA Model X , SWOT
3 pages (750 words) , Essay
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As such, this paper discusses the SWOT analysis for TESLA car model X. It can be seen that the company can capitalise on the strengths and opportunities it has to gain a competitive advantage. First and foremost, the company manufactures and offers electric cars that do
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Marketing Assignment
Marketing Assignment
2 pages (500 words) , Assignment
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It also involves the myriad players in a channel value chain i.e. producers, wholesalers, retailers and consumers (Steenkamp, 2007). Creating superior responses to customers demand chain needs in a way that will guarantee the best
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Marketing Management First Assessment
Marketing Management First Assessment
8 pages (2000 words) , Essay
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Triple bottom analysis encompasses three basic pillars of the company that have got a direct impact on its success or failure. This will help us asses the
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Retail Marketing- Group report
Retail Marketing- Group report
3 pages (750 words) , Assignment
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It also helps in market segmentation making it easier for the business to know which market it is best suited to serve. In this category of relationship, the level of
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Marketing Planning and Strategy (Marketing Yourself)2
Marketing Planning and Strategy (Marketing Yourself)2
1 pages (250 words) , Assignment
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I perceive my enrollment in this course as a want because marketing profession has become vital to satisfy my desires and to achieve my long term goals these days. As
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