Consumer Buyer Behaviour
Consumer Buyer Behaviour Marketing Essay
13 pages (3250 words) , Essay
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Customer trust is interrelated with the overall market performance of the company and in the same manner; Nike is preferred as a better sports
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A report on a piece of qualitative research - The Impact of Price Changes on the Brand Equity of Toyota in Saudi Arabia
A report on a piece of qualitative research - The Impact of Price Changes on the Brand Equity of Toyota in Saudi Arabia Marketing Essay
44 pages (11000 words) , Essay
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udi Arabian consumers the extent that price influences their purchasing behavior; the impact of price changes on the brand equity of Toyota in the context of brand awareness, brand association, brand loyalty, and perceived quality; and whether or not effective price management
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SEO
SEO Marketing Research Paper
1 pages (250 words) , Download 1 , Research Paper
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Through the implementation of aggregation in its blogs, AVG technologies has greatly excelled in attracting a very large set of customers globally. In simple terms, aggregation entails the act of active collection of most relevant data about a topic in single
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The Quality of Service and the Determining Factor of the Success
The Quality of Service and the Determining Factor of the Success Marketing Essay
1 pages (250 words) , Download 0 , Essay
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The proper explanation should be given to the customer on any enquiries they make. The service provider should inform the customer of all the advantages of the product and the other substitutes that the company is offering. No matter the kind of questions asked by the customer, the service provider should understand that the customer is always right.
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Consumer buyer behavior about ego-expressive way in the decision making of rolex costumer
Consumer buyer behavior about ego-expressive way in the decision making of rolex costumer Marketing Case Study
12 pages (3000 words) , Download 1 , Case Study
This is principally due to the aspect of income, as those people in upper income classes usually have more disposable income for spending. Therefore, in view of the consumer behavior, in
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Develop a country/market Analysis document for a product of your choice to sell in an emerging economy where the company is not present drawing on the material we have covered in this course
Develop a country/market Analysis document for a product of your choice to sell in an emerging economy where the company is not present drawing on the material we have covered in this course Marketing Essay
14 pages (3500 words) , Essay
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More Canadians are looking for business opportunities outside Canada where they can rip sufficient profits. In this regard, it is important that an investor has sufficient
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Critical Success Factor Report (Alley Cafe)
Critical Success Factor Report (Alley Cafe) Marketing Essay
17 pages (4250 words) , Essay
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The traditional architecture of the Cafe provides a classic feeling and is known for supporting local talents with open nights and gallery wall spaces. Alley cafe is primarily famous among vegetarian
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Strategic Marketing Management - Case Study
Strategic Marketing Management - Case Study Marketing Case Study
4 pages (1000 words) , Case Study
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This creates a situation in which the overall profit margins that British Airways could otherwise hope to expect have been/; resulting in a situation in which British Airways posted a net operating
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Individual Project
Individual Project Marketing Essay
2 pages (500 words) , Download 0 , Essay
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arly feminist literature files a lot of criticisms by degrading female beauty images in general and beauty pageants in particular as Naomi Wolf (1991, p. 87) laments. Does literature talk about the science of beauty attempts to quantify physical traits, such as waist/hip
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The Heineken Marketing Dispute Over Product Cost
The Heineken Marketing Dispute Over Product Cost Marketing Essay
2 pages (500 words) , Download 0 , Essay
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Wetherspoon’s chain is well known for selling food and drinks at cheap prices in the UK. Its entry into the Irish market would mean that competition would increase and prices would be driven down; Heineken is not happy with this, so it has demanded its distributors in Ireland including Wetherspoon’s and Dublin to sell its products at high prices.
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Impact of Culture on Purchase Decision of Cosmetic Consumers
Impact of Culture on Purchase Decision of Cosmetic Consumers Marketing Research Proposal
8 pages (2000 words) , Research Proposal
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Empirical pieces of literature have found conclusive pieces of evidence regarding the fact that the buying behaviour of a consumer is stimulated by multiple factors, regardless of the kind of service or product that is being availed. Therefore, the assessment of these factors allows organizational managers to determine the actual needs and requirements of the target customers.
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Advertisement that attempts to trigger problem recognition
Advertisement that attempts to trigger problem recognition Marketing Case Study
2 pages (500 words) , Download 0 , Case Study
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Apart from these categories of advertisements, there are these advertisements that try to let us know first where the problem is so that they can provide for us the solutions to the problem. In a way, these ads tell us vividly why we need to buy some products through
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Tarrifs and Trade
Tarrifs and Trade Marketing Essay
2 pages (500 words) , Download 0 , Essay
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The total welfare results of a nation can be determined by adding up the losses and gains of producers, consumers and government. Two components consists the net effect that is a negative
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Audit
Audit Marketing Essay
2 pages (500 words) , Download 0 , Essay
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Company maintains a warehouse store, wherein more sales are derived. After deducting variable and fixed expenses ,( based on $10 million revenue) earnings before income taxes , is an assumed value of $2.8
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Marketing
Marketing Marketing Essay
7 pages (1750 words) , Essay
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n international marketing, the organization focuses on selection and utilizing the global marketing strategies worldwide with the objective of gaining competitive advantage (Steenkamp, 2001). In establishing business, internationally various segments of the market are found such
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SPSS Analsis for Corporate social performance and results description
SPSS Analsis for Corporate social performance and results description Marketing Assignment
8 pages (2000 words) , Assignment
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The p-value is 0.591 (a value greater than 5% significance level), we fail to reject the null hypothesis and conclude that there is no statistically significant difference between the two
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The Virgin Atlantic Global Marketing Analysis
The Virgin Atlantic Global Marketing Analysis Marketing Essay
5 pages (1250 words) , Essay
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The main focus of the study conducted is to be able to present the global environment and the other activities of Virgin Atlantic. Included in the global environment are the factors such as tourism global trends and the company’s role, key market drivers, and other accomplishments undertaken through the course of the company’s operation.
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Attracting Customers in Developed Countries: Guinness beer
Attracting Customers in Developed Countries: Guinness beer Marketing Essay
13 pages (3250 words) , Essay
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The author states that in practice, the use of Relationship Marketing is proved to particularly helpful to face marketing problems that could not resolved through other marketing concepts – the case of Guinness is used as an example. The terms of the use of Relationship Marketing will be depended on the organizational structure.
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Price Setting as the Art of War
Price Setting as the Art of War Marketing Essay
2 pages (500 words) , Download 0 , Essay
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The author states that a price war occurs when two or more companies start lowering their prices in order to increase their market share. Usually, there are no winners in price wars due to the fact that the profitability of all companies involved is hurt as a consequence of selling their goods at lower prices. 
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The Interpretation of Marketing Strategy on the Rise of Wong Lo Kat
The Interpretation of Marketing Strategy on the Rise of Wong Lo Kat Marketing Essay
50 pages (12500 words) , Essay
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The project firstly introduced relevant literature from research, which provided a theoretical understanding of the development of strategy, the decision making of marketing strategy and the market study. Within this section, details such as the market segmentation, target market selection and the market orientation and others were studied.
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International Trade and NAFTA
International Trade and NAFTA Marketing Research Paper
5 pages (1250 words) , Research Paper
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The author states that International trade can benefit the economy of the country by expanding the local market and increasing the variety of the goods and services available.No country is self sufficient and can’t produce all that it needs hence it is necessary for countries to indulge in International trade to meet up their living needs.
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The Impact of Dressing Room Lighting Directions on Consumer
The Impact of Dressing Room Lighting Directions on Consumer Marketing Essay
2 pages (500 words) , Download 0 , Essay
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The consumer should be motivated and influenced by the success of the business, so the environment should be made accordingly. In the clothing business, the importance of the dressing room is very important nowadays. It is the dressing room where the consumer decides to purchase and not to acquire the clothing items. 
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Love - consumer behavior
Love - consumer behavior Marketing Assignment
1 pages (250 words) , Download 0 , Assignment
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Marketers should use promotions on consumers at the standard learning level as an affirmative strategy. In most cases, the consumers are interested in getting an affiliate product because they are more
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Social Media Marketing
Social Media Marketing Marketing Essay
2 pages (500 words) , Download 0 , Essay
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These points include the engagement with end users and learning that has been gained from such users over a period of time. What is significant to note is the fact that Fantasia Hookah Tobacco is a virtual place where much can be obtained as
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Marketing Mix
Marketing Mix Marketing Research Paper
5 pages (1250 words) , Download 1 , Research Paper
These variables are; product, price, place and promotion (Ferrell, 2010). Products serve to be the first variable in the marketing mix. Every organization must make product decisions first before making any marketing plan. Product can usually be divided
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Health Care Marketing in Practice
Health Care Marketing in Practice Marketing Coursework
6 pages (1500 words) , Coursework
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Marketing can be defined as a process of creating, promoting and delivering goods and services that have value for customers, and the society at large. Based on this definition, healthcare marketing refers to marketing methods and strategies in the healthcare industry (Rooney, 2009, p. 242). In the US the health care institutions provide good quality medical services and products.
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Two topic ( social+International )
Two topic ( social+International ) Marketing Essay
2 pages (500 words) , Download 0 , Essay
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These are the points to consider when formulating the strategy. Pricing, promotion, place and product type form the marketing strategy. The geographical location of Swaziland serves to provide ample climatic conditions for a
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Report
Report Marketing Assignment
1 pages (250 words) , Download 0 , Assignment
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It is advisable that the firm switch most of its production activities to low cost input factor. In that respect, it would be advisable to shift production operations to Latin America. This would
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W 4 OIS
W 4 OIS Marketing Essay
1 pages (250 words) , Download 0 , Essay
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odiment of practice for undertaking corporate and organizational analysis, design, planning, and implementation through the use of holistic approach at every point in the process (Federation of EA Professional Organizations, 2013). Based on this, Wager, Lee and Glaser (2009)
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Integrated Marketing Communications Project 8/2
Integrated Marketing Communications Project 8/2 Marketing Assignment
2 pages (500 words) , Download 0 , Assignment
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This marketing plan is developed from the desire to provide consumers with innovative and high quality watches. The company also developed this marketing plan out of the desire of the organization to increase the sale of its products, and hence increase
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Is a short paper written in the style of a letter to the editor in the Wall Street Journal. Consult current issues of the Wall Street Journal for potential topics and to see how to present a brief and cogent argument
Is a short paper written in the style of a letter to the editor in the Wall Street Journal. Consult current issues of the Wall Street Journal for potential topics and to see how to present a brief and cogent argument Marketing Essay
1 pages (250 words) , Download 0 , Essay
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as the most desirable global target for corporations? Take the case of a 15% rate for a few years to measure what effect it has on job establishments and all the fresh taxes produced by more persons working for these freshly transferred corporations. Pooled with the
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Interactive and Digital Marketing
Interactive and Digital Marketing Marketing Research Paper
10 pages (2500 words) , Research Paper
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Only then, the total range of customers might be increased that may improve its position and competitive advantage in the market to a significant
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Sport marketing
Sport marketing Marketing Essay
4 pages (1000 words) , Essay
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However, there are pertinent actions that sports marketers can accomplish in order to aid them implement a marketing stratagem more meritoriously. These actions include the utilization of implementation stratagems and the use of control
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Santa Fe Grill Restaurant Survey
Santa Fe Grill Restaurant Survey Marketing Essay
7 pages (1750 words) , Download 1 , Essay
From a practical standpoint, the results of the Univariate hypothesis test showed that respondents perceived the menu were significantly lower than 6 and this can be reflected by the mean of 4.508641975 for X14
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Individual assignment: Branding
Individual assignment: Branding Marketing Assignment
7 pages (1750 words) , Assignment
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ecking industry and its establishment happened as a diversification of the functionalities of the company after it was incorporated and was aimed at taking advantage of available demand. The aim of this study is to develop a situation analysis of Greenins-Coowin and using the
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Sales Operations & Management
Sales Operations & Management Marketing Assignment
1 pages (250 words) , Download 0 , Assignment
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To deal with rejections it is important not to take them personally, I believe that when a customer says no they are saying no to the deal and not to me, it is, therefore, important to discover the
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WSJ3
WSJ3 Marketing Article
1 pages (250 words) , Download 0 , Article
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Rajyasree claims that Langda variety is tastier than the other varieties and comes from the northern Indian City of Varanasi. The fruit is always green even when ripe, firm and has a distinctive taste and not overtly sweet.
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CASE STUDY
CASE STUDY Marketing Case Study
1 pages (250 words) , Download 0 , Case Study
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When they are given a plate to eat, they feel satisfied when they consume all the food on the plate. It does not matter whether the food portion is large or small. Labels have a strong correlation with the overall taste of
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Toms shoes
Tom's shoes Marketing Essay
1 pages (250 words) , Download 0 , Essay
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The customer group includes the young people who belong to the age group of 18-24, specifically in the market of the United States. The customers of Tom’s Shoes include both male and female customers.
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Marketing
Marketing Marketing Essay
8 pages (2000 words) , Essay
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advertising calls for business organizations to create goods that will appeal to customers, be focused on meeting specific targets instead of seeking to cater for the entire market, and come up with a marketing strategy that will suit the organization’s objectives. In order
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What are the benefits of online grocery shopping
What are the benefits of online grocery shopping Marketing Essay
5 pages (1250 words) , Download 1 , Essay
And as the mechanics of globalization continue to revolutionize the many aspects of human life, service-providers themselves have seen it fit to
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Presentation
Presentation Marketing Essay
1 pages (250 words) , Download 0 , Essay
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In addition, Hudson’s Bay also offers home décor, electronics and major appliances. Calvin Klein, Marc Jacobs and Steve Madden are other competing brands in the market. Place and time
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Do something
Do something Marketing Term Paper
7 pages (1750 words) , Term Paper
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DoSomething.org is mainly composed of young people and aims at using them to transform the world and the future for upcoming generations (DoSomething, 2015). The organization is a made up of a team of people from diverse cultural backgrounds which effectively enhances
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Assignment 1 CB
Assignment 1 CB Marketing Essay
1 pages (250 words) , Download 0 , Essay
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My personal culture can be significantly described as idealistic. Although this may seem an understatement, from my point of view, my feelings and desire for perfection overrides many other feelings. When one idealistic, he or she
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Market Orientation in Business
Market Orientation in Business Marketing Essay
9 pages (2250 words) , Essay
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The time we  live in can be characterized by not only a high level of globalization, dramatic environmental situation, and global economic crises, but also an extremely competitive market.  As a result of a high level of competition, both big companies and small enterprises need to develop and then implement the most effective marketing strategies.
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The Process of Product Analysis
The Process of Product Analysis Marketing Essay
4 pages (1000 words) , Essay
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Mutton is the name given to goat meat and can also be referred to as Chevron. In the United States of America, the consumption of goat is less as compared to Asia and Africa where it is usually a staple food. However, it is usually readily available in butcheries all across the country.
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The influence of macroeconomic conditions on market participants
The influence of macroeconomic conditions on market participants Marketing Essay
7 pages (1750 words) , Essay
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Management, financial sources, ability to advertise and communicate with its customers plays an important role in the activity of every organization. The company and marketing specialists should not focus just on microenvironment factors; macro-environment that comprises social, political, economic, legal factors is just as much important.
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The Concept Of Marketing Mix
The Concept Of Marketing Mix Marketing Case Study
8 pages (2000 words) , Case Study
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The service product must be tailored to customer needs, priced realistically, distributed through convenient channels and actively promoted to customers. The organization must continuously be aware of trends in the size and structure of each market in which its services compete, and the organization must monitor what its competitors are doing.
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Answer 4 questions
Answer 4 questions Marketing Assignment
3 pages (750 words) , Assignment
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Such as leaving feedback and attempting to develop direct communication. 5. Business-to-Employee (B2E) data: B2E data refers to
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Sale & Marketing assisgnment
Sale & Marketing assisgnment Marketing Essay
5 pages (1250 words) , Essay
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What is Quantitative and Qualitative Research? A quantitative research produces statistical data or information that can be adapted into amounts and
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