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Marketing Essays

Result for Subject Marketing:
19914 essays
Social Entrepreneurship - How TOM Shoes Attract Attention from Ethical Consumers Marketing Literature review
8 pages (19 words) , Download 0 , Literature review
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The paper "Social Entrepreneurship - How TOM Shoes Attract Attention from Ethical Consumers?" is a good example of a literature review on marketing. Grimes, McMullen, Vogus, and Miller (2013, pp.460-463) stated that social entrepreneurship is the act of drawing different business techniques on both private and public companies.
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Game Marketing through Online Community Marketing Literature review
18 pages (4594 words) , Download 0 , Literature review
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The paper “Game Marketing through Online Community ” is an exciting example of a marketing literature review. The community is a fundamental aspect concerning social thought. The intellectual history pertaining to the concept of community is abundant and lengthy. It is true that the concept concerning the community became of interest to scientists, social theorists, etc.
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Transportation Capabilities of Panama Expansion Marketing Literature review
8 pages (2057 words) , Download 0 , Literature review
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The paper “Transportation Capabilities of Panama Expansion” is an intriguing example of a marketing literature review. The completion of the Panama Canal expansion is to have a number of impacts on trade in the route of Asia to the United States as well as intensifying competition amongst the U.S. ports.
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Factors of Consumer Satisfaction Marketing Literature review
13 pages (3395 words) , Download 0 , Literature review
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The paper “Factors of Consumer Satisfaction” is an impressive example marketing literature review. Consumers demand and purchase goods with the aim of meeting their needs. Such needs may be basic or secondary but consumption of the purchased commodity is expected to bring satisfaction. Other factors in the consumers’ environments also contribute to satisfaction of consumers.
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Game Marketing through Online Community Marketing Literature review
6 pages (1499 words) , Download 0 , Literature review
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The paper “Game Marketing through Online Community ” is a convincing example marketing literature review. It is beyond any doubt that the nature of the research that is proposed should be recognized as qualitative. Indeed, the focus of the study will be placed on the manner in which people develop a certain perception of games when they are exposed to their marketing online.
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Service Failure and Recovery Marketing Literature review
14 pages (4033 words) , Download 0 , Literature review
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The paper “Service Failure and Recovery” is a thoughtful example of a marketing literature review. Service marketing is any activity of benefit that can be offered by one party to another which is essentially intangible in nature. Therefore service is an activity that has a high degree of intangibility associated with it, where no physical goods are offered as the core value proposition of the company.
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What Marketing Strategy Should the UK Firm Device to Expand Its Exporting Marketing Literature review
6 pages (1695 words) , Download 0 , Literature review
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The paper “What Marketing Strategy Should the UK Firm Device to Expand Its Exporting?” is a persuasive example of a marketing literature review. The advent of globalization is quickly transforming international marketing. With the growing competition from various international firms, each has to come up with the best marketing strategy that can enable them to maintain a competitive advantage.
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Mainstream vs Alternative Viewpoints Marketing Literature review
7 pages (1864 words) , Download 0 , Literature review
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The paper "Mainstream vs Alternative Viewpoints" is a good example of a marketing literature review. Market orientation is a key issue for any association that needs to thrive and make due in the short and additionally long keep running, in the nearness or nonattendance of competitors. Hence, organizations have adapted and are turning out to be more market situated. 
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Brand Equity Assets Marketing Essay
6 pages (1901 words) , Download 0 , Essay
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It is evidently clear from the discussion that Brand Equity is the value in the product that is carried through arising out of consumers’ choice of that product.  Brand image and awareness contribute to brand equity when consumers have strong beliefs about that brand and become associated with it as natural and friendly users. 
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The Australian Gold Coast Marketing Essay
6 pages (1705 words) , Download 1 , Essay
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Gold Coast offers Halal food for them which is a clear indication of the genuine effort that enhances cultural integration in the show. Halal food refers to food permissible according to Islamic law. In fact, there is a Gold Coast Halal Certification Services that is authorized to certify that a particular item is halal.
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Essential Marketing Marketing Essay
11 pages (3112 words) , Download 0 , Essay
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Burberry is recognized to be a luxury brand that is dedicated to producing and marketing ready-to-wear garments as well as accessories. The company generally operates in the higher end market sector and targets the higher income group of people.
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The Role America's Federal Reserve Played in Contributing to the Actions Leading to the 2008 Financial Crises Marketing Essay
9 pages (2739 words) , Download 0 , Essay
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One considers that the Federal Reserve was actively involved in attempting to stem the tide of unemployment following the 2008 recession. While the Federal Reserve is a cornerstone institution of the United States, critics have argued that in the long-term the Fed is actually bad for the economy.
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The CSR Benchmarks and Models of the Cooperative Bank Marketing Essay
6 pages (1755 words) , Download 0 , Essay
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The main focus of CSR is to find a sustainable solution for natural resources use, to help reduce the company’s impact on its environment. Over a couple of a number of years, environmental responsibility has grown to include more than compliance with all appropriate government regulations or participating in energy efficiency.
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An Innovative Premium Brand in WestQue Marketing Essay
8 pages (2093 words) , Download 0 , Essay
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So, this paper will provide a detailed analysis of the current market scenario of this shopping center. This includes an overview of diverse categories of retail businesses in WestQue, purchasing behavior of the people of Southampton who are frequent visitors of the shopping centers, demand for retail products, etc.
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Service Marketing Marketing Essay
9 pages (2250 words) , Download 0 , Essay
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Nonetheless, the paper will dwell on the service-dominant-products. Furthermore, the service marketing concept will be explained including tools, models, and supplemental concepts that will pave the way to a better understanding of services marketing as an academic subject and an organizational function.
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Customer Compliance Models Marketing Literature review
7 pages (1993 words) , Download 0 , Literature review
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In the article “Towards a New Model of ‘Customer Compliance’ Service Provision,” Kasabov and Warlow (2010) used secondary sources to determine the similarities and differences between customer-centric business models and the “customer-compliance business model” (CCBM) in service industries.
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Specific Theory of Compliance in Marketing Marketing Essay
7 pages (1988 words) , Download 0 , Essay
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In such business interrelations, customers are required to act according to the regulations given by a service provider. In this business service providers and customers do not meet face to face and they, therefore, interact actively or passively through media. Examples of such businesses include education, banking services, health services.
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Financial & Asset Management in Real Estate Development Marketing Essay
9 pages (2458 words) , Download 0 , Essay
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The paper "Financial & Asset Management in Real Estate Development" is an outstanding example of a marketing essay. Investment is aimed at the return and stable return can only be achieved from a well-diversified portfolio. With the recent fluctuation in the equity market investors has realized the importance of diversifying their portfolio with increased options than limited investment choices.
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Marlboro Cigarette Company Marketing Essay
12 pages (3000 words) , Download 0 , Essay
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However, currently, the largest manufacturing plant of Marlboro is located in Virginia, US. As the largest selling brand of the world unbeatable by any of its competitor cigarette companies, it is obvious that Marlboro has consistently remained in demand by both national and international customers. 
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Social Media and Societal Marketing by Coca Cola Marketing Essay
12 pages (3394 words) , Download 0 , Essay
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Marketing as we know it today is not marketing as it was in the yesteryears. A lot has changed. Although the four P’s of marketing still form the foundation of any marketing training, both social and economic considerations have now had to be considered in training (Abratt & Sacks 1988, p.498).
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Components and Tools of Public Relations Marketing Essay
11 pages (3197 words) , Download 0 , Essay
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InterContinental Hotels Group is a group of companies that has over 4,400 properties, which are situated in over 100 countries. In fact, IHG oversees some of the renowned hotels all over the world. These hotels include Holiday Inn, Crowned Plaza, Hotel Indigo, Intercontinental, Hotel Inn Express and Stay Bridge among others.
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To Tweet or Not to Tweet Marketing Essay
8 pages (2304 words) , Download 0 , Essay
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This necessitates a massive campaign to make clients aware of the product. Since the cereal bar is a new product being introduced into a flooded market, the company requires identifying the specific market niche that will value the new offering adequately to buy it in the long term.
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Marketing Across Cultures Marketing Essay
12 pages (3284 words) , Download 0 , Essay
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Non-verbal communications are also important and can present difficulties in high-context cultures such as China, Japan, and India. Thus what is seen is just as important as what is written or what is spoken. Therefore visual or non-verbal communications about brands and products must be adapted to culture to connect with people in high context cultures. 
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Applied Consumer Behavior Marketing Essay
6 pages (2163 words) , Download 0 , Essay
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Important elements of consumer behavior, preferences, and trends are identified in Appendix 1. In this examination, the various media outlets including Euromonitor [for Europe], Business Insider [USA/UK], and Forbes [USA] provided information about trends and activities that are likely to determine the consumer behavior trends to determine the demand for 2013.
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The Effectiveness of Coffee Shops Chains Retail Communication Marketing Essay
17 pages (4447 words) , Download 0 , Essay
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The brands competing in the industry use various different marketing strategies to gain a competitive edge over the others. Their marketing communication strategies are worth analyzing as it enables observers to explore how multinational companies manage to build huge empires in spite of massive competition.
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Displaying Useful Product Information on the Pack Marketing Essay
10 pages (2880 words) , Download 0 , Essay
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Staff-training and details are taken into account along with the heat treatment being there and seen clearly. There are proper compliances that are considered related to the criteria for the foodstuffs and going ahead and implementing process and procedures crucial to meet targets which are set to achieve the objectives.
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Financial Services Marketing Reflections Marketing Essay
8 pages (2075 words) , Download 0 , Essay
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One developed an understanding that the concepts of service and direct marketing are very important for the industry. Marketing is about creating value for the product and has nothing to do with the product itself. The same phenomenon can be applied when one has to generate values of the brand equity of the financial service institution.
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How Does Online Shoppers Behaviour Differ from Traditional Shoppers Marketing Essay
25 pages (6913 words) , Essay
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The paper “How Does Online Shoppers’ Behaviour Differ from Traditional Shoppers?” is an intriguing example of a marketing essay. Shopping is a part of everyday life. Some fulfill their necessities from shopping while some get something more from shopping. It is viewed as releasing the stress and a way for completing some desire in mind or a way for adding flavor to the mechanical way of life.
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Features and Strategies of Successful Global Brands Marketing Essay
10 pages (2728 words) , Download 0 , Essay
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The paper "Features and Strategies of Successful Global Brands" is an outstanding example of a marketing essay. Global brands operate in the contemporary world of volatile market dynamics as well as external changes in markets. Although globalization has allowed such brands to expand their customer base and increase brand equity, it has brought with it strategic challenges.
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Marketing Strategies and the Cultural Influence of Coca Cola and Maybelline Marketing Essay
8 pages (2276 words) , Download 0 , Essay
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The advertisement used simple font to carry their message across “expresses yourself… crazy sale up to 50% off”. On the right, a woman with red lips and blonde 50’s hairstyle standing confidently dominates the spread. The advertisement suggests the value of individualism through self-expression. 
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Business Operates in a World of Regionalism not Globalism Marketing Essay
9 pages (2612 words) , Download 0 , Essay
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The paper "Business Operates in a World of Regionalism, not Globalism" is an outstanding example of a marketing essay. The ancient model of (one or two-man) Robinson Cruise economy does not exist in the contemporary world any longer. The state of economic affairs in nations has become diversified, in terms of both scale and scope.
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The Overall Marketing Mix of Nike Marketing Essay
6 pages (1541 words) , Download 0 , Essay
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The author of the paper argues in a well-organized manner that the marketing mix is often used as an important strategic tool to decide about the overall product offering. By combining important elements of the product, pricing, placement, and promotion, a well-designed marketing mix ensure that the overall offering by the organization serves its purpose. 
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Specific Social Media Tools and Measuring Engagement Marketing Essay
7 pages (1942 words) , Download 0 , Essay
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The paper "Specific Social Media Tools and Measuring Engagement" is a great example of a marketing essay. The growing importance of social media, as an effective mode of marketing, is analyzed in detail in this paper. The structure is divided into three main parts that will discuss tools, which are used in social media marketing by various organizations, to reach out to their customers.
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Sustainable Marketing - Toys and Games Industry Marketing Essay
8 pages (2663 words) , Download 0 , Essay
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The paper "Sustainable Marketing - Toys and Games Industry" is an outstanding example of a marketing essay. In the ever-changing global atmosphere, society can be seen as becoming more concerned and aware regarding the significance of protecting the natural environment. The changing behaviour and attitude of society have urged the business to alter their actions in an endeavour to address the changing need of the society.
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Marketing and Process of High Involvement Marketing Essay
7 pages (1927 words) , Download 0 , Essay
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In different countries, people have different decision-making thoughts. If we take toothpaste as an example, it is convenient for people to buy it from a supermarket or from other shops when they need it. People make a quick choices about buying the products. The two examples given above show the diverse consumer behavior.
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The Factors Affecting the Online Shopping Behavior of Generation Y in Thailand Marketing Literature review
15 pages (4819 words) , Download 0 , Literature review
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The Theory of Planned Behavior relates a number of factors, including the behavioral belief of an individual regarding the outcome of a given behavior. The theory also explains the attitude of a consumer; the attitude of a consumer is used to imply the positive or negative view regarding the performance of certain behavior.
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Corporate Responsibility and Marketing Strategy of Apple Marketing Essay
6 pages (1673 words) , Download 1 , Essay
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The text analyzes the impact that publications about the suppliers had on Apple Inc. which resulted in the emergence of various reports and additional audits. The author explores the possible methods for the company to ensure that the suppliers adhere to the standards. The last section is devoted to marketing strategy as well as two corporate advantages of the company.
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Children and Family Decision-Making Process Marketing Essay
10 pages (2968 words) , Download 0 , Essay
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According to the free dictionary, a household is defined through the prism of family and other non-relatives especially servants. Free dictionary also defines household through the prism of space and possessions owned by a family. It also adds that a household can also be seen as a person or group of people occupying any particular dwelling.
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Global Integrated Marketing Communication Marketing Essay
9 pages (3072 words) , Download 0 , Essay
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In conclusion, standardizing or adapting the distribution networks depends on various factors that are the product, culture, or customer. Distribution networks are the element of the global marketing blend that can be most adapted. This varies on the differences in purchasing power, distribution of infrastructure, and disposable incomes.
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Environmental and Strategic Elements of the Company Marketing Essay
10 pages (2864 words) , Download 0 , Essay
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In the United States boycotts by customers were the key to unionization and the 1955 Montgomery bus clients boycott marks the start of the contemporary civil rights movement. Elsewhere, for instance, include Gandhi’s boycotts of British cloth and salt prior to Indian self-rule and the British boycott of Barclays Bank before its withdrawal from apartheid in South Africa.
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Innovation in Marketing Marketing Essay
9 pages (2813 words) , Download 0 , Essay
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Despite the benefits that could be derived from the implementation of innovative digital marketing, organizations are facing a number of challenges. In the previous study, few major problems have been highlighted which are causing difficulty for firms to gain benefits from the use of online strategy.
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International Global Marketing Marketing Essay
8 pages (2152 words) , Download 0 , Essay
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The paper "International Global Marketing" is a wonderful example of an essay on marketing. Global marketing involves the marketing activities organized and integrated across borders to exchange offerings of value. In global marketing, firms have to compete in the international markets to defend their domestic markets while keeping up with global competitors.
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Social Media in Event Marketing Marketing Essay
12 pages (3182 words) , Download 0 , Essay
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The Internet has empowered consumers and other individuals to have greater access to information than ever while weakening monopolistic power of various corporations in the market. Contemporary communication tools and technological development has resulted in revolutionary changes in the way social communication occurs in the society.
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Conducting an Industry Analysis Marketing Essay
8 pages (2403 words) , Download 0 , Essay
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This helps the investor to make a better decision about his investment. In the male grooming business, in particular shaving, a good study of the market forces will help to plan the business at the initial stage. This will ensure that starting the business is easy as time and cost are saved since the industry analysis has been conducted well.
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Sosyo in the UK Marketing Essay
13 pages (3607 words) , Download 0 , Essay
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Soyso was referred to as Whisky No as it aimed at attracting the alcohol drinkers within the Gujarat state in India but it was later renamed Sosyo which was coined from the Socious a Latin word that means socio. The bottling plants of the Sosyo drink are located in The two Indian regions but the product has since been exported to foreign regions across the globe. 
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Marketing Communications Plan Marketing Essay
20 pages (5495 words) , Download 0 , Essay
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The objectives of the communication plan have been designed with the help of the SMART framework. The communication strategy has been designed with respect to the DRIP elements of marketing. The Gantt chart has been used to explain the deployment of methods and media. The survey method has been used to collect gather feedback regarding the implementation of the communication plan.
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Uniqlos Global Marketing Plan Marketing Essay
12 pages (3121 words) , Download 0 , Essay
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Its business objectives and goals are structured to move in line with the company’s mission. The company’s plan to enter into international markets has the sole reason of increasing its sales revenue and market share in global markets. To achieve this goal, UNIQLO is strategizing to enter the South American.
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Digital Marketing Strategies and Tactics Marketing Essay
12 pages (3322 words) , Download 0 , Essay
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Momtaz, Aghaie, and Alizadeh (2013) considered the aspect of digital marketing as the next big thing in the business industry since the Industrial Revolution. In the contemporary scenario, firms are being urged to create their virtual profile for sustaining in the tough competition by reaching out to a larger consumer group.
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Marketing Export Policy Marketing Essay
12 pages (3841 words) , Download 0 , Essay
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It came to be known as Marks and Spencer after entering into an association with Thomas Spencer in 1894 (AP Worldstream, 2008). The success of the retail store lay in its emphasis on quality and promoting British products. As a way of managing their brand’s reputation, the company worked in close association with suppliers.
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Integrated Marketing Communication- Newman Brother at the Coffin Work Marketing Essay
12 pages (3563 words) , Download 0 , Essay
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When organizations develop a product or service, they must communicate the benefits and values they are offering to both potential and current customers.  The integrated marketing communications (IMC) develop by the American Association of Advertising (4A’s) provides an approach for the delivery of messages to buyers.
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