The Marketing of the Made In China Product in the World - Case Study Example

The Marketing of the 'Made In China' Product in the World Name Institutional Affiliation: The Marketing of the 'Made In China' Product in the World Introduction The label, “Made in China,” is a label affixed in many of the Chinese products. It is a label to products made in china and transported for marketing outside the country. The label was initially represented as “Made in PRC,” with the acronyms standing for the People’s Republic of China. Similarly products made in other destinations, as Taiwan does not have the label since it is affixed to products and service made from the former china. The label, “Made in China,” is well recognized in the global market today. This is due to the rapidity exemplified by the Chinese production companies in the world. Currently, china stands out to be the largest exporter of goods in the global market. This is due to the use of the label “Made in China” in most of its products. The label is actually found in a variety of products as food materials all the way to electronics. According to the United States of American trading law, the country, which produces a product for export, should have a show of the origin of the goods through use of labels as that of China. Due to this, many companies and products as those of Apple have labeled their products as “Designed by Apple in California Assembled in China” (Zinzius, 2004). Current situation of marketing of “Made in China” products Currently, the label “Made in China” affixed in Chinese products has taken the market by a fleet. There is a growing desire and respect for the products with this label. Many importing nations as in Africa and the United States of America are gradually establishing their interests and coming to terms with the significance of the products with this label. The market is full of products affixed with the label, “Made in China.” As far as many nations have tried to conflict with the symbol with convictions of pervasiveness of the products with the label, the market is flooding with these products as they increasingly accelerated in their exportation and purchase by customers. For thousands of years, the label has attracted varied conceptions and reactions from the public and the global market (Kotabe & Helsen, 2009). They label has been synonymous and possessing unparalleled connotations among many consumers in the market. Since then up to date, china has established a booming economy and is currently the largest market for luxury products. The country with use of this symbol is gradually translating the centuries it involved expertise to the present generation mired with luxury brands. Almost every market in the world has a collection of Chinese products with this label. As such, the Chinese market has been able to compete succinctly and healthfully in the global market together with other manufacturers and producers of goods and services. The marketing of “Made in China” products is gradually increasing and gaining quality and quantity recognition. Advantages of “Made in China” products “Made in China” products are considered technological and meeting every customer need in the market. For instance, according to research done in the United States of America, many US residents are willing to purchase china made products because of their innate desire and appreciation of technology in the world. The label, “Made in China” has given the products a global awareness and recognition though not all has been positive. Most of the Chinese products, especially electronic products, stand competitive in the market. As such, they are taking the market by a swift and duly competing well with those made in other nations. The other advantage amongst china made products with the label; “Made in China” is that they serve to meet the immediate needs of the customers in the market. They are easily affordable by customers in the market. Due to this, they have been able to stand the stiff competition in the market as with products made from the United States of America and Canada together with Taiwan. Many of these products are cheap, locally available, and technologically competitive. The Chinese have managed to manipulate the market with every kind of technology mired by the products. This gives these products a boost above others in the global market (Pigott et al, 2002). Disadvantages and problems of “Made in China” products In the United States of America, the label, “Made in China” has attracted varied perceptions. In some situations, the label is regarded to refer to an indicator of persistent offshore manufacturing in china. Research has shown that part of this statement or perception is true. Many of the Chinese products are not produced with respect to the quality of demand. Nonetheless, they are produced to meet the quality needed in the market. This has been a major undoing of these products. Almost in every two products with the label, “Made in China,” one is insecure or of low quality. Although the products are gaining acceptance in the local and global markets, low quality and high quantity is still a problem at hand. Entrance of “black market” in the global market has often been perceived to entangle around the label, “Made in China.” In most cases, it has been perceived that products made in china are of poor quality. Americans and many other European consumers have often done this. They are branded as counterfeit. This notion has often mired Chinese products with the label, “Made in China.” Moreover, the label has been in existence for a long period. China has not taken an initiative to develop a new and trusted brand in the world. As such, made in china products, still lack branding details, which presents them updated and free of counterfeit notions (Temporal, 2011). Global market effects of “Made in China” products The global market has suffered an influx of “Made in China” products. These products cannot be ruled out. Since 1990s, some advertising companies in china have tried to shed some light and positivity over the “Made in china” products. Due to this, passivity and acceptance has been gradually entering the global market. The “Made in China” products are gradually being established again in the market due to the change in economy experienced by china as a nation. According to the American chamber of trade, the global market is open to Chinese corporate as long as their products and services are of equitable variety and competitive nature to the consumers. Due to many struggles china has been making in order to arrive at a new brand in the market, many of the “Made in China” products are taking shape and recognition in the market. Insecurity, counterfeiting information, and poor quality products from China have compromised the global market. According to the China business guide: Gateway to the land of opportunities, (2005, some fraudulent organizations and business corporations have managed to make use of the “Made in China” label and thereby market insecure goods into the global market. As such, the competitive nature has been weakened in the market. This is because these products are cheap and readily available to the consumers. Due to claims by the United States of America, Canada, and Taiwan as concerns the state of the global market due to entry of the china goods, equitable measures have been taken by the international corporation on trade and its security in the market. However, not all products with label “Made in China” are counterfeit or insecure to consumers. “Made in China” products compared with other “made in” products “Made in China” products are comparable to other “Made ins” in various ways. Quality ascriptions are what actually differentiate other products from those made in china. “Made in China” products are of good quality, high quantity, and cheap in price. When compared to other products from different “made ins,” Chinese products are accessed easily and affordably by customers. They are found in the market with fewer struggles. The Chinese manufacturing companies produce them in bulk. They have the brand or label, “Made in China” as the symbol of origin. Other products from different “made ins” are of different categories though they often resemble one another in quality and quantity. As such, it is easy for a customer to differentiate the “Made in China” products with those made in other manufacturing organizations. For instance, products from the United States of America are labeled as “Made in the United States of America.” They are of high quality as compared to those from china. Nonetheless, quality of products in and out of the global market varies significantly (Pride & Ferrell, 2011). “Made in China” products in the future China is currently rebuilding on its brand of “Made in China.” The country has faced a lot of criticism and is rebuilding its new brand that will benefit and elicit a different perception from the international community. Through policymaking, market restrictions and treaties, and manufacturing firm changes, the government of china often fights to eradicate the counterfeit “tag” that has often mired its quality products (Midler, 2011). With the nature of the present global market and awareness of the “Made in China” label, the economy of china is soon controlling that of the world. As such, “Made in China” products are pound to succeed in the future. Conclusion The controversy existing among the “Made in China” products has been of a historical perception. The marketing of “Made in China” products elicit varied customer and country perceptions. China has been known for its technological and quantitative/qualitative skills in manufacturing products and services to the market. With the nation being the worlds’ largest exporter, much is yet to come from this industry. Marketing entails creation of awareness and tangible acceptance of products and services in the market. Chinese government has succinctly been done this the through its label of “Made in China” in all the products and services made in the former China. With the presence of differing perceptions as regards the products and services exported by the Chinese manufacturing companies, debates and obstacles have mired the Chinese label. However, with the rebuilding imagery created by the nation over the quality of the products and services acquired from the nation, the marketing of “Made in China” products seems to be taking a positive pathway in the world (Allen, 1994). References Allen, F. (1994). Secret formula: How brilliant marketing and relentless salesmanship made Coca-Cola the best known product in the world. New York, NY: HarperBusiness. China business guide: Gateway to the land of opportunities article. (2005). Issue 4, Vol. 1, Singapore: China Knowledge Press. Kotabe, M., & Helsen, K. (2009). The SAGE handbook of international marketing journal. Issue 5, Vol. 6., Los Angeles: SAGE. Midler, P. (2011). Poorly made in China: An insider's account of the tactics behind China's production gamejournal. Vol. 3. Hoboken, N.J: Wiley. Pigott, C., Malle, S., Langer, F., Blondal, J., & Organisation for Economic Co-operation and Development. (2002). China in the world economy: The domestic policy challenges journal. Paris: OECD. Pride, W. M., & Ferrell, O. C. (2011). Marketing express journal. Vol. 4, Issue 6 Mason, Oh: South-Western Cengage Learning. Temporal, P. (2011). Islamic branding and marketing: Creating a global Islamic business journal. Vol. 1, Issue 12, Singapore: John Wiley & Sons (Asia. Zinzius, B. (2004). Doing business in the new China: A handbook and guide journal. Vol. 2, Issue 4, Westport, CT: Praeger. Read More