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Marketing Essays

Result for Subject Marketing:
19702 essays
Segmentation Targeting And Positioning Strategy For The Google Glass Marketing Case Study
12 pages (3629 words) , Download 2 , Case Study
Free
The paper "Segmentation Targeting And Positioning Strategy For The Google Glass " is a great example of a Marketing Case Study. Google Glasses are a wearable computer with a head-mounted display (HMD) developed by Google. They display information in a smart-phone like hands-free format that can connect to the internet through natural language commands. 
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Marketing Audit for Cadbury Drinking Chocolate in Australia Marketing Case Study
7 pages (2118 words) , Download 0 , Case Study
Free
The paper "Marketing Audit for Cadbury Drinking Chocolate in Australia" is a great example of a Marketing Case Study. The product I have chosen is Cadbury Drinking Chocolate. I have researched the performance of this product in the Australian market. Cadbury is the Drinking Chocolate of choice for Australians.
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Effectiveness of the Marketing Strategy Marketing Case Study
8 pages (2485 words) , Download 0 , Case Study
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The paper "Effectiveness of the Marketing Strategy" is a great example of a Marketing Case Study. The marketing mix is different types of choices that a company has to make during the process of introducing a product in the market McDonald (1991). It involves the use of the elements of a marketing plan.
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Management of Customer Relationships Marketing Case Study
11 pages (3085 words) , Download 0 , Case Study
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The paper "Management of Customer Relationships" is a great example of a Marketing Case Study. Polycore Composites Pty Limited is a company that manufactures and distributes the biggest variety of honeycomb core worldwide. The company is located along 11 Calendula Court Regency Downs, Brisbane City North in Australia. The company trades on the market as Polycore. 
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Opportunism in Co-Production Marketing Case Study
10 pages (2789 words) , Download 0 , Case Study
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The paper "Opportunism in Co-Production" is a perfect example of a Marketing Case Study. This marketing report aims at evaluating the marketing of products in the Australian market and there and more specifically the products of the Bega tasty firm. This report will help in identifying the various elements of marketing which include the product, the price, the place, and the promotions. 
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Sales Management Practices at Ryder Marketing Assignment
8 pages (2315 words) , Download 0 , Assignment
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The paper "Sales Management Practices at Ryder" is a perfect example of a marketing assignment. Sales management practices involve the processes that are driven by objectives to oblige and achieve critical business results. The identified structure, resources and evaluation constitute the strategic sales management and ultimately affect the business outcomes (Avlonitis, & Panagopoulos 2007).
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Consumer Values And the Importance of Store Attributes Marketing Case Study
8 pages (2201 words) , Download 0 , Case Study
Free
The paper "Consumer Values And the Importance of Store Attributes" is a perfect example of a Marketing Case Study. Consumers and sellers compete to reach their varying goals. Consumers pursue high-quality products, at the lowest cost possible. Suppliers, on the other hand, strive to minimize production costs, but at the same time meet customer needs in the best way possible. 
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Mortein Insect Spray Fast Knockdown Marketing Case Study
8 pages (2292 words) , Download 0 , Case Study
Free
The paper "Mortein Insect Spray Fast Knockdown" is a wonderful example of a Marketing Case Study. The main purpose of this report is to unfold the findings of the research concerning the marketing of Mortein insect killer knockout. This report also tries to find out who are the target customers of the product. In this report, the market has been differentiated in terms of segments. 
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Marketing Strategy, Experimental Test - Juzi Accessories Marketing Case Study
13 pages (3447 words) , Download 0 , Case Study
Free
The paper "Marketing Strategy, Experimental Test - Juzi Accessories " is an outstanding example of a marketing case study. Analysis of the capability of the options with reference to performance, risk analysis and economic analysis during Juzi’s business case analysis concluded that implementing a ‘dynamic marketing strategy’ was the most preferable option.
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Great Answers to Tough Marketing Questions Marketing Case Study
13 pages (3856 words) , Download 0 , Case Study
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The paper "Great Answers to Tough Marketing Questions" is a perfect example of a Marketing Case Study. The software and hardware market for products in the IT industry have merged to include those in the telecommunication, and specifically, mobile telephony. An extra sector of this particular industry would be that which directly deals with the internet. 
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Collaborating for New Product Development Marketing Case Study
5 pages (1606 words) , Download 0 , Case Study
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The paper "Collaborating for New Product Development" is a wonderful example of a Marketing Case Study. Understanding the business culture has been tipped as a significant milestone in a successful business venture in Indonesia. Pundits have put it that establishing a relationship with a person or an agency is an investment worth taking in this part of the world. 
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Microsofts Windows 8 Big Secret Marketing Case Study
12 pages (3515 words) , Download 0 , Case Study
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The paper "Microsoft’s Windows 8 Big Secret" is a great example of a Marketing Case Study. The product I have chosen is from the most famous computer technology firm; Microsoft. I have chosen a recently released operating system by the company; windows 8. The product has received mixed reactions worldwide over and even in Australia. 
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Billabong Surf Gear Marketing Case Study
12 pages (3476 words) , Download 0 , Case Study
Free
The paper "Billabong Surf Gear" is a perfect example of a Marketing Case Study. Surfing is one of the most common events in Australia. It is practiced by most of the people during competitions and also for fun. Depending on the weather, surfing is common among most of the people. It may be fun to surf but it also has some risks. 
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Capitalizing on the Nostalgic Appeal of a Product to Build Brand Loyalty Marketing Case Study
9 pages (2537 words) , Download 0 , Case Study
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Graph 1Source http://www.Espresso.com.au/Pages/product-informationIntroduction The product that I chose to study in Australian market is the most famous product called Nespresso coffee. This coffee is prepared by Nespresso Company which was
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The Power of Promotional Products Marketing Research Paper
15 pages (6054 words) , Download 0 , Research Paper
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The paper "The Power of Promotional Products" is a great example of a Marketing Research Paper. According to Goi (2009), the marketing mix is a conceptual structure that helps decision making managers in organizations to build up their brand to suit the needs of their customers. It is a tool that is used to establish short-term product decisions and long-term strategies. 
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Rebranding in Formosa Asian Market Marketing Assignment
8 pages (2589 words) , Download 0 , Assignment
Free
The paper "Rebranding in Formosa Asian Market" is a great example of a Marketing Case Study. This paper focuses on the identification or retailer rebranding project with a focus on the Formosa Asian market in the aspects of customer service and promotion. This is focused on improving the corporate retail brand for the entire market. 
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Evaluation Of Marketing Communications Marketing Case Study
9 pages (2613 words) , Download 0 , Case Study
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The paper "Evaluation Of Marketing Communications " is a wonderful example of a Marketing Case Study. Based on the data presented on the data matrix and the information gathered concerning the situation of San churros internet marketing communication as well as that of its other close four competitors, i.e. star bucks, Mac Donald, Koko black and café brunette, and later evaluate its effectiveness.
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Festival and Special Event Management Marketing Research Paper
6 pages (3647 words) , Download 0 , Research Paper
Free
The paper " Festival and Special Event Management" is a great example of a Marketing Research Paper. Persons with disabilities are common in Sydney and their capabilities have never be utilized or analyzed. Many people believe persons with disabilities are incapable and therefore carrying out a sporting event would inform the community and the society of the benefits of persons with disability.
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Marketing Intelligent Systems Using Soft Computing Marketing Case Study
12 pages (3537 words) , Download 0 , Case Study
Free
The paper "Marketing Intelligent Systems Using Soft Computing" is a wonderful example of a Marketing Case Study. Apparently, the customer is the most important stakeholder in any business corporation. The main reason why businesses exist is because of the customer. Many gurus in business management have described the customer as the backbone of the organization. 
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Marketing Image of Trinidad Carnival Marketing Case Study
7 pages (1926 words) , Download 0 , Case Study
Free
The paper "Marketing Image of Trinidad Carnival" is a good example of a marketing case study. The Trinidad Carnival is a Trinidad and Tobago annual hallmark event celebrated every Monday and Tuesday before the Ash Wednesday at the nation’s capital, Port of Spain. It has its roots in the French colonialists who brought in their culture and pomp into the Caribbean island country in 1783.
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The Consumer Society and the Future of the Earth Marketing Assignment
6 pages (1767 words) , Download 0 , Assignment
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The paper "The Consumer Society and the Future of the Earth" is a perfect example of a Marketing Assignment. This paper aims to distinguish the ethical issues that have in marketing targeted to children. Such unethical habits and marketing implications have become a controversial issue that increases at an alarming rate among countries. 
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The Impact of the Internet and other New Technologies on the Practice Of Marketing Marketing Coursework
22 pages (6012 words) , Coursework
Nobody downloaded yet
The paper "The Impact of the Internet and other New Technologies on the Practice Of Marketing" is a perfect example of marketing coursework. Internet and new technologies have been a boon to marketers and have revolutionalized the way business models and strategies are developed and implemented. It has become much easier to get the message across to clients.
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Improving The Customer And Target Market Marketing Assignment
4 pages (1827 words) , Download 0 , Assignment
Free
The paper "Improving The Customer And Target Market" is a wonderful example of a Marketing Assignment. The target markets for this club are women. The female drinking population in Australia is increasing, and this presents an opportunity for this night club to tap on that potential. The primary target is women and the secondary targets are men; trends show that where women go, men will follow.
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Cadbury Drinking Chocolate Australian Marketing Marketing Case Study
8 pages (2375 words) , Download 0 , Case Study
Free
The paper "Cadbury Drinking Chocolate Australian Marketing " is a wonderful example of a Marketing Case Study. The purpose of this report is to conduct market auditing of Cadbury drinking chocolate. The report helps to identify the target market of the product and to assess how the target market will be segmented. 
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Community Relationship Management and Social Media Marketing Case Study
6 pages (1757 words) , Download 0 , Case Study
Free
The paper "Community Relationship Management and Social Media" is a great example of a Marketing Case Study. Apple Inc. brand is a multinational corporation founded in 1976 and headquartered in California which basically deals with designing, developing and selling consumer electronics, personal computers, and computer software. 
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Measuring Brand Equity Across Products and Markets Marketing Case Study
16 pages (5061 words) , Download 0 , Case Study
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The paper "Measuring Brand Equity Across Products and Markets" is a wonderful example of a Marketing Case Study. Apple’s operations have been not smooth sailing over the years. Its brand has not been always strong. It has experienced business ups and downs over the last two decades. In 1994 -1997 it was faced with a tough decision of updating outdated Macintosh. 
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How to Increase the Number of Visitors to Yarragon Marketing Research Proposal
7 pages (2243 words) , Download 0 , Research Proposal
Free
The paper "How to Increase the Number of Visitors to Yarragon " is a great example of a Marketing Research Proposal. Yarragon is a small town located between Warragul and Trafalgar and is one of the two towns that are bypassed by the Princes highway that connects Melbourne and Latrobe Valley (Travel Victoria, 2013). 
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A Consumer Segment in New Zealand That Could Be Interested in Standard Eco-Shack Marketing Case Study
11 pages (3072 words) , Download 0 , Case Study
Free
The paper "A Consumer Segment in New Zealand That Could Be Interested in Standard Eco-Shack" is a great example of a Marketing Case Study. An understanding of the geographical segmentation is critical considerations for a housing company. This is because; a specific group of people is inclined to live in a specific location, cities, and regions through social influences. 
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Factors Influencing Consumer Evaluations of Gift Promotions Marketing Case Study
22 pages (5777 words) , Download 1 , Case Study
The paper "Factors Influencing Consumer Evaluations of Gift Promotions" is a great example of a Marketing Case Study. Arguably, the consumer is the most important stakeholder of any business. There are many reasons behind this presumption, the topmost being the actuality that the customer is the factor determining the success r otherwise of an organization.
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Appropriate Product Positioning Analysis Marketing Literature review
8 pages (2000 words) , Download 0 , Literature review
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After making inquiries from close friends and relatives on their vegetable consumption patterns, I concluded that there needs to be an alternative to avail the nutrients found in vegetables without necessarily consuming them in our meals. After extensive research, I realized that these servings could be supplemented inform.
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The Impact of Expected Variance in Performance on the Satisfaction Process Marketing Research Paper
11 pages (4140 words) , Download 0 , Research Paper
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The paper "The Impact of Expected Variance in Performance on the Satisfaction Process" is a wonderful example of a Marketing Research Paper. The world economy has been slowly transforming from a product-based economy to a service-based one. Ass to this effect, the service industry has become a very important industry in the economies of many countries. 
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Essentials of Services Marketing Marketing Case Study
11 pages (4052 words) , Download 0 , Case Study
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The paper "Essentials of Services Marketing" is a perfect example of a Marketing Case Study. Service encounter is an important moment when a consumer interacts with the firm directly. The report involves an analysis of various service encounters. Every encounter proves to be unique in regard to the changes in environmental situations as well as the behavior of consumers.  
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Jurlique Delivering Value to Customers Marketing Case Study
7 pages (1750 words) , Download 0 , Case Study
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The paper “Jurlique Delivering Value to Customers“ is a  forceful variant of a case study on marketing. Delivering value to customers has been an important factor for entrepreneurs, managers and leaders alike. To be willing to pay a price quotation of a given service or product, the targeted customer must derive value a market offers. This is the theory behind the behavior of customers.
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Service Quality and Customer Satisfaction Marketing Case Study
9 pages (2760 words) , Download 0 , Case Study
Free
The paper "Service Quality and Customer Satisfaction" is a wonderful example of a Marketing Case Study. It is an apparent fact that the contemporary business environment mostly in service marketing is characterized by extensive competition. The creation, maintenance as well as enhancement of long-term consumer relationships is perceived as a foundation of successful performance. 
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Establish And Adjust The Marketing Mix Marketing Case Study
8 pages (2451 words) , Download 0 , Case Study
Free
The paper "Establish And Adjust The Marketing Mix " is a wonderful example of a Marketing Case Study. Apple Inc is one of the leading companies in the Personal computer and mobile gadgets industry. The company began in 1976 and was founded by Steve Jobs. Over the years, the company has had an exceptional reputation in the electronic sector. 
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Developing A Social Marketing Campaign Marketing Case Study
11 pages (3070 words) , Download 0 , Case Study
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The paper "Developing A Social Marketing Campaign " is a perfect example of a Marketing Case Study. The internet is a neural tool that was initially designed to facilitate and aid research mainly amongst military agencies and academic institutions. The way some individuals utilize this tool, however, has raised eyebrows amongst the Internet addiction community. 
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Lifestyle Market Segmentation Marketing Case Study
12 pages (3344 words) , Download 0 , Case Study
Free
The paper "Lifestyle Market Segmentation" is a wonderful example of a Marketing Case Study. Lifestyle advertising is that form of marketing whereby the form of advertisement in limelight associates a product, service or destination with some way of life such as that which includes glamour, excitement, recreation, reliability and many other things that make the heaven on earth. 
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How Starbucks Manage Their Service Provision Marketing Case Study
8 pages (2443 words) , Download 0 , Case Study
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The paper "How Starbucks Manage Their Service Provision " is a great example of a marketing case study. The Starbucks Coffee, Tea and Spice Company was founded in 1971 by jerry Baldwin, Gordon Bowker and Zev Siegel. The company aimed at educating and informing consumers about fine coffee (Stanley, 2002). The company was taken over by Howard Schultz in 1987 and from then its expansion kicked off.
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The Use of Facebook in Marketing Marketing Coursework
16 pages (4453 words) , Download 0 , Coursework
Free
The paper "The Use of Facebook in Marketing" is an outstanding example of marketing coursework. Due to the social media platform’s massive reception by university students, there has been much interest in how the use of Facebook by students is related to academic performance. This particular paper provides a preliminary research analysis of the impacts of Facebook usage among university students.
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Coles Industry Dynamics Influencing Consumer Behaviour And Decision Making Process Marketing Case Study
18 pages (4714 words) , Download 0 , Case Study
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The paper "Coles Industry Dynamics Influencing Consumer Behaviour And Decision Making Process" is a perfect example of a marketing case study. The increase in the level of competition has increased the relevance of consumer behaviour. Consumer behaviour is defined as the various phases or stages that a consumer goes through before finally purchasing a product or service being offered by the seller.
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Importance of a Product Strategy Marketing Coursework
4 pages (1679 words) , Download 0 , Coursework
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The paper "Importance of a Product Strategy" is a perfect example of marketing coursework. A new product strategy links the new product development process with the objectives of the company or organisation. A new product strategy must be compatible with the objectives of the organisation. A new product strategy is part of the organisations overall marketing strategy.
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Marketing Plan to Qantas Airlines Marketing Case Study
17 pages (4560 words) , Download 0 , Case Study
Free
The paper "Marketing Plan to Qantas Airlines " is a great example of a marketing case study. This paper provides a marketing plan to Qantas Airlines so as to come up with a strategy on how to improve International Economy class services and market penetration. Given that airline services target the final customers the strategy with provide the analysis of the current situation of the company in the market.
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An Evaluation of the Vegemite Brand Marketing Case Study
10 pages (3123 words) , Download 1 , Case Study
Free
The paper "An Evaluation of the Vegemite Brand" is a great example of a marketing case study. This report is an evaluation of the Vegemite brand under different subheadings including its history from the 1920s when the product was developed to date when it has established itself as a market leader. The challenges that the brand has faced from the time it was introduced in the market.
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International Business Machines Strategy Audit Marketing Coursework
13 pages (3557 words) , Download 1 , Coursework
Free
The paper "International Business Machines Strategy Audit" is a good example of marketing coursework. International Business Machines (IBM) remains a strong brand in the Information Technology industry. However, it is currently facing stiff competition, especially from multinationals. Although the analysis of the IBM strategy identified several strengths and opportunities of the company, it faces quite a high number of challenges.
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Samsung in the International Market Marketing Case Study
24 pages (6301 words) , Case Study
Nobody downloaded yet
The paper "Samsung in the International Market" is an outstanding example of a marketing case study. The essence of globalization is to achieve interconnectedness in the international markets and economies, with the aim of making the entire world appear like a small and readily accessible market place where free selling and buying of goods and services is limitless.
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Marketing Plan for Amber Toy Marketing Case Study
31 pages (8663 words) , Case Study
Nobody downloaded yet
The paper "Marketing Plan for Amber Toy " is an outstanding example of a marketing case study. The report conducts a complete analysis for Amber Toy who has won a substantial amount in the recent past and is looking for a switchover from her profession of a preschool teacher to businesswomen and planning to set up an Educational Toy shop in her locality.
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Electronic Marketing Developing Marketing Essay
6 pages (1857 words) , Download 0 , Essay
Free
It facilitates targeted response generating, and measurable direct marketing. The internet and other digital media have transformed marketing. For customers, they give a much wider choice of products, services, and prices from different suppliers and the means to select and purchase items more readily. Digital media lets to expand into markets.
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The History of a Pager Marketing Coursework
8 pages (2334 words) , Download 0 , Coursework
Free
The paper "The History of a Pager" is a good example of marketing coursework. Margaret (2007) defines a pager or beeper as a dedicated wireless communications device that facilitates receiving and displaying of text messages, numeric and pronounces voice messages. Pagers are categorized into two types, One-way pagers and two-way pagers.
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Success of the Advertising Campaign - Swap It, Dont Stop It Marketing Case Study
6 pages (1847 words) , Download 1 , Case Study
Free
The paper "Success of the Advertising Campaign - Swap It, Don’t Stop It" is an outstanding example of a marketing caser study. Consuming healthy food is important as it helps an individual to prevent several chronic diseases and ensure a better life. The report looks to find out the success of the advertising campaign “Swap It, Don’t Stop It” which focuses on improving the eating habits of people.
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Market Segmentation Concept Marketing Coursework
7 pages (1860 words) , Download 0 , Coursework
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The paper "Market Segmentation Concept" is a perfect example of marketing coursework. Market segments are significant because they enable any company to take a high share of the niche or segment and thus boost their sales and competitive advantage. This paper discusses the meaning and importance of market segmentation and notes that marketers would be misplaced if they failed to segment their markets.
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1651 - 1700 results of 19702 items
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