Marketing Essays

Successful advertising campaigns bear in mind the significance of pre-promotion. Therefore, investing in pre-promotion creates a pre-built audience at the time of launching a brand, product, or service. Although identifying the content opportunities that are effective as well as determining the ultimate way to benefit from the advert content proves to be a great challenge.

The paper "Marketing Plan -Adelaide Hills" is a worthy example of a literature review on marketing. As Dolnicar (2008) indicates, “Every tourist is different... likes to engage in different entertainment facilities and complains about different aspects of their vacation” (p. 129).

The paper "The personal and psychological buying influences of fast fashion versus Australian designer " is a great example of a literature review on marketing. Fast fashion is a concept that has found significance among fashion retailers within the contemporary fashion industry (Bhardwaj and Fairhurst 2010).

The paper "Semiotics and Identity: Ad text Analysis" is a perfect example of a literature review on marketing. Semiotics refers to the study of symbols, signs, and how they are implemented, whether in and artifact, ad text, a specific context, or a generalized genre or cultural context. Identity deals with forging relationships between symbols and signs.

The paper "Psychological State of Consumer Behaviour - Personality and Lifestyle" is an outstanding example of a marketing literature review. This report will review existing literature sources and determine the differences and similarities between the perspectives held by the academic community regarding the issue.

The paper “How Macroeconomic Environment Influence Consumer Decision Making in Clothes Industry” is an impressive example of a marketing literature review. The consumer buying behavior study has emerged as a key marketing concern across global organizations. The process has gained recognition of the fact that it allows for increased sales and market penetration in the competitive global market.

The paper “External Factors Influencing Consumer Decision Making in Car Purchase” is a forceful example of a marketing literature review. This report looks at consumer decision making and looks exclusively and external factors affecting decisions. The paper has selected the decision-making process in making a car purchase. A car is a valuable product and its decision-making is complex and involving.

It is only through such steps that the identification of E-marketplace weaknesses can be identified and dealt with before getting out of hand. The results and findings can be presented to the specific companies in assisting them in improving their marketing strategies in particular while improving business information technology in general.

The paper "How Consumer Behaviour Affects the Restaurant Industry in London" is an outstanding example of a marketing literature review. Basically, for this literature review, I first devised a search strategy based on my topic which was consumer behaviour in restaurants. Although the topic focuses on an Italian public restaurant in London, it was important that I broadened my search for literature from all over the world.

The paper “Effectiveness of Advertisement on Consumers” is a persuasive example of a marketing literature review. The advertisement refers to a way of communication with an intention of convincing or persuading the buyers or the audience to decide to purchase a product or service to maximize the organization’s profit.

The paper “Strategic Sports Marketing” is a brilliant example of a marketing literature review. In most segments of the sports industry market, the need to increase the sales of their product to boost the generation of revenue for their companies often pressurizes the sports marketers. The pressure to make more sales has posed a challenge.

The paper “The Relationship between Customer Satisfaction and Branding” is an original example of a marketing literature review. The modern era of marketing depends on branding, promotion, and marketing activities. Every organization must focus properly on branding and promotional strategy to get a competitive advantage over others.

The paper “Contemporary Issues in Integrated Marketing Communication” is a great example of a marketing literature review. If one takes a close look at the contemporary business world, one will be able to see that it is drastically different from its counterpart from the past. Indeed, the operations that are performed by the organization have changed greatly due to the influence of numerous factors.

The paper “Consumer Behaviour” is a thrilling example of a marketing literature review. Secondary research is a research method commonly associated with the analysis of existing works of research by other researchers (Hunter & Leahey, 2008). Secondary research is used in most disciplines of academic study, including marketing.

The paper “Advertising in the 21st Century” is an intriguing example of a marketing literature review. It would not be a mistake to suggest that the contemporary business world is much different from its counterpart from the past. Even though they share a considerable number of similarities, companies today rely on a different set of principles than they used to.

The paper "Social Entrepreneurship - How TOM Shoes Attract Attention from Ethical Consumers?" is a good example of a literature review on marketing. Grimes, McMullen, Vogus, and Miller (2013, pp.460-463) stated that social entrepreneurship is the act of drawing different business techniques on both private and public companies.

The paper “Game Marketing through Online Community ” is an exciting example of a marketing literature review. The community is a fundamental aspect concerning social thought. The intellectual history pertaining to the concept of community is abundant and lengthy. It is true that the concept concerning the community became of interest to scientists, social theorists, etc.

The paper “Transportation Capabilities of Panama Expansion” is an intriguing example of a marketing literature review. The completion of the Panama Canal expansion is to have a number of impacts on trade in the route of Asia to the United States as well as intensifying competition amongst the U.S. ports.

The paper “Factors of Consumer Satisfaction” is an impressive example marketing literature review. Consumers demand and purchase goods with the aim of meeting their needs. Such needs may be basic or secondary but consumption of the purchased commodity is expected to bring satisfaction. Other factors in the consumers’ environments also contribute to satisfaction of consumers.

The paper “Game Marketing through Online Community ” is a convincing example marketing literature review. It is beyond any doubt that the nature of the research that is proposed should be recognized as qualitative. Indeed, the focus of the study will be placed on the manner in which people develop a certain perception of games when they are exposed to their marketing online.

The paper “Service Failure and Recovery” is a thoughtful example of a marketing literature review. Service marketing is any activity of benefit that can be offered by one party to another which is essentially intangible in nature. Therefore service is an activity that has a high degree of intangibility associated with it, where no physical goods are offered as the core value proposition of the company.

The paper “What Marketing Strategy Should the UK Firm Device to Expand Its Exporting?” is a persuasive example of a marketing literature review. The advent of globalization is quickly transforming international marketing. With the growing competition from various international firms, each has to come up with the best marketing strategy that can enable them to maintain a competitive advantage.

The paper "Mainstream vs Alternative Viewpoints" is a good example of a marketing literature review. Market orientation is a key issue for any association that needs to thrive and make due in the short and additionally long keep running, in the nearness or nonattendance of competitors. Hence, organizations have adapted and are turning out to be more market situated. 

It is evidently clear from the discussion that Brand Equity is the value in the product that is carried through arising out of consumers’ choice of that product.  Brand image and awareness contribute to brand equity when consumers have strong beliefs about that brand and become associated with it as natural and friendly users. 

Gold Coast offers Halal food for them which is a clear indication of the genuine effort that enhances cultural integration in the show. Halal food refers to food permissible according to Islamic law. In fact, there is a Gold Coast Halal Certification Services that is authorized to certify that a particular item is halal.

Burberry is recognized to be a luxury brand that is dedicated to producing and marketing ready-to-wear garments as well as accessories. The company generally operates in the higher end market sector and targets the higher income group of people.

One considers that the Federal Reserve was actively involved in attempting to stem the tide of unemployment following the 2008 recession. While the Federal Reserve is a cornerstone institution of the United States, critics have argued that in the long-term the Fed is actually bad for the economy.

The main focus of CSR is to find a sustainable solution for natural resources use, to help reduce the company’s impact on its environment. Over a couple of a number of years, environmental responsibility has grown to include more than compliance with all appropriate government regulations or participating in energy efficiency.

So, this paper will provide a detailed analysis of the current market scenario of this shopping center. This includes an overview of diverse categories of retail businesses in WestQue, purchasing behavior of the people of Southampton who are frequent visitors of the shopping centers, demand for retail products, etc.

Nonetheless, the paper will dwell on the service-dominant-products. Furthermore, the service marketing concept will be explained including tools, models, and supplemental concepts that will pave the way to a better understanding of services marketing as an academic subject and an organizational function.

In the article “Towards a New Model of ‘Customer Compliance’ Service Provision,” Kasabov and Warlow (2010) used secondary sources to determine the similarities and differences between customer-centric business models and the “customer-compliance business model” (CCBM) in service industries.

In such business interrelations, customers are required to act according to the regulations given by a service provider. In this business service providers and customers do not meet face to face and they, therefore, interact actively or passively through media. Examples of such businesses include education, banking services, health services.

The paper "Financial & Asset Management in Real Estate Development" is an outstanding example of a marketing essay. Investment is aimed at the return and stable return can only be achieved from a well-diversified portfolio. With the recent fluctuation in the equity market investors has realized the importance of diversifying their portfolio with increased options than limited investment choices.

However, currently, the largest manufacturing plant of Marlboro is located in Virginia, US. As the largest selling brand of the world unbeatable by any of its competitor cigarette companies, it is obvious that Marlboro has consistently remained in demand by both national and international customers. 

Marketing as we know it today is not marketing as it was in the yesteryears. A lot has changed. Although the four P’s of marketing still form the foundation of any marketing training, both social and economic considerations have now had to be considered in training (Abratt & Sacks 1988, p.498).

InterContinental Hotels Group is a group of companies that has over 4,400 properties, which are situated in over 100 countries. In fact, IHG oversees some of the renowned hotels all over the world. These hotels include Holiday Inn, Crowned Plaza, Hotel Indigo, Intercontinental, Hotel Inn Express and Stay Bridge among others.

This necessitates a massive campaign to make clients aware of the product. Since the cereal bar is a new product being introduced into a flooded market, the company requires identifying the specific market niche that will value the new offering adequately to buy it in the long term.

Non-verbal communications are also important and can present difficulties in high-context cultures such as China, Japan, and India. Thus what is seen is just as important as what is written or what is spoken. Therefore visual or non-verbal communications about brands and products must be adapted to culture to connect with people in high context cultures. 

Important elements of consumer behavior, preferences, and trends are identified in Appendix 1. In this examination, the various media outlets including Euromonitor [for Europe], Business Insider [USA/UK], and Forbes [USA] provided information about trends and activities that are likely to determine the consumer behavior trends to determine the demand for 2013.

The brands competing in the industry use various different marketing strategies to gain a competitive edge over the others. Their marketing communication strategies are worth analyzing as it enables observers to explore how multinational companies manage to build huge empires in spite of massive competition.

Staff-training and details are taken into account along with the heat treatment being there and seen clearly. There are proper compliances that are considered related to the criteria for the foodstuffs and going ahead and implementing process and procedures crucial to meet targets which are set to achieve the objectives.

One developed an understanding that the concepts of service and direct marketing are very important for the industry. Marketing is about creating value for the product and has nothing to do with the product itself. The same phenomenon can be applied when one has to generate values of the brand equity of the financial service institution.

The paper “How Does Online Shoppers’ Behaviour Differ from Traditional Shoppers?” is an intriguing example of a marketing essay. Shopping is a part of everyday life. Some fulfill their necessities from shopping while some get something more from shopping. It is viewed as releasing the stress and a way for completing some desire in mind or a way for adding flavor to the mechanical way of life.

The paper "Features and Strategies of Successful Global Brands" is an outstanding example of a marketing essay. Global brands operate in the contemporary world of volatile market dynamics as well as external changes in markets. Although globalization has allowed such brands to expand their customer base and increase brand equity, it has brought with it strategic challenges.

The advertisement used simple font to carry their message across “expresses yourself… crazy sale up to 50% off”. On the right, a woman with red lips and blonde 50’s hairstyle standing confidently dominates the spread. The advertisement suggests the value of individualism through self-expression. 

The paper "Business Operates in a World of Regionalism, not Globalism" is an outstanding example of a marketing essay. The ancient model of (one or two-man) Robinson Cruise economy does not exist in the contemporary world any longer. The state of economic affairs in nations has become diversified, in terms of both scale and scope.

The author of the paper argues in a well-organized manner that the marketing mix is often used as an important strategic tool to decide about the overall product offering. By combining important elements of the product, pricing, placement, and promotion, a well-designed marketing mix ensure that the overall offering by the organization serves its purpose. 

The paper "Specific Social Media Tools and Measuring Engagement" is a great example of a marketing essay. The growing importance of social media, as an effective mode of marketing, is analyzed in detail in this paper. The structure is divided into three main parts that will discuss tools, which are used in social media marketing by various organizations, to reach out to their customers.

The paper "Sustainable Marketing - Toys and Games Industry" is an outstanding example of a marketing essay. In the ever-changing global atmosphere, society can be seen as becoming more concerned and aware regarding the significance of protecting the natural environment. The changing behaviour and attitude of society have urged the business to alter their actions in an endeavour to address the changing need of the society.

In different countries, people have different decision-making thoughts. If we take toothpaste as an example, it is convenient for people to buy it from a supermarket or from other shops when they need it. People make a quick choices about buying the products. The two examples given above show the diverse consumer behavior.