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Marketing Essays

Result for Subject Marketing:
19895 essays
Health as a Social Good in China Marketing Literature review
12 pages (4218 words) , Download 0 , Literature review
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The above chart shows the ways through which advertisements directly influence the psychology of the consumers, thereby altering their purchasing decisions. The report of an Australian research study claimed that youth and children are the primary focus of marketing initiatives practiced by fast-food companies.
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Sustainable Growth in Convenience Food Store Business Marketing Literature review
10 pages (3305 words) , Download 0 , Literature review
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The other option available for retail businesses as an alternative to having a franchise system is running operations by its self as a retail operator through no allowance of selling licenses to the public as is done by Wal-Mart in running its retail business. This however leads to some difficulties that could besiege the retail businesses including difficulty in management. 
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Motivation to Use Social Networking Site Applications Amongst Young Chinese Consumers Marketing Literature review
22 pages (6553 words) , Literature review
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Mobile social networking applications are a type of software which runs on smartphones and tablets that allows user to connect to other individuals with similar interests and converse. These mobile-based social networking sites are very similar to their web-based counterparts that have achieved such a degree of notoriety over the past several years.
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Customer Buying Behavior and Perceived Personality Marketing Literature review
18 pages (5046 words) , Download 1 , Literature review
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The buying behavior of customers can also be affected by a number of factors, such as fostering effective communication and building strong bonds. Currently, customer relations management (CRM) has become imperative. The main aim of CRM is to foster a good relationship with customers through constant communication.
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How Does the Trend of Fast Fashion Clothing Influence Young Peoples Marketing Literature review
14 pages (3989 words) , Download 1 , Literature review
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With the transformation in the modern-day business due to rapid technological advancements, the operational activities of the companies have changed significantly. Contextually, the level of preferences of the customers has also changed substantially due to which the companies need to perform efficiently in the global business domain. 
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Impact of Branding on Financial Services Marketing Literature review
8 pages (2546 words) , Download 0 , Literature review
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The paper "Impact of Branding on Financial Services" is a great example of a literature review on marketing. Brand development and management are essential for companies offering related products and services because the brand distinguishes the goods and services of the rival businesses.
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Customer Satisfaction in China Marketing Literature review
12 pages (3374 words) , Download 0 , Literature review
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The paper "Customer Satisfaction in China" is an outstanding example of a marketing literature review. The review will examine the genesis of literature in the customer satisfaction field as different authors try to decipher the meaning of the customer relationship methods in place today. It will feature different retailers and more so the environment in China, and ways of making customers satisfied to keep coming back to these retail shops.
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The Supply Chain for the Coffee Marketing Literature review
9 pages (2303 words) , Download 0 , Literature review
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The paper "The Supply Chain for the Coffee " is an outstanding example of a marketing literature review. The decision on determining the future of a new procurement strategy or supply for Tesco from Africa and South America lies in the intensive analysis of the factor inherent in the supply process for any company which wishes to establish itself.
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Information about the Main Purchasing Habits for People Who Buy Clothes Marketing Literature review
10 pages (3048 words) , Download 1 , Literature review
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Product differentiation and the highlights of these different pointers play a major role in the choices that consumers make in the quest for the purchase of online products. E-marketing has therefore evolved to include the important pointers that highlight product differentiation and other pointers and views. 
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Retail Marketing - Merchandise Range, Retail Mix for Sustainable Competitive Advantage Marketing Literature review
14 pages (3929 words) , Download 0 , Literature review
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The paper “Retail Marketing - Merchandise Range, Retail Mix for Sustainable Competitive Advantage” is a useful example of a marketing literature review. The aim of retail marketing is to involve in certain activities with the intention of promoting the concerned products to increase sales and maximize profitability.
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Market Failure and Government Intervention Marketing Literature review
6 pages (1738 words) , Download 0 , Literature review
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The paper "Market Failure and Government Intervention" is an outstanding example of a marketing literature review. Mathur and Marcelin, (2015) defined a market as a structure where buyers and sellers are engaged in the process of exchange of goods, information and services. It is a place where the demand and supply of a commodity are created.
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Strategic Marketing of Hamburgers Marketing Literature review
8 pages (2246 words) , Download 0 , Literature review
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The paper "Strategic Marketing of Hamburgers" is an outstanding example of a marketing literature review. A hamburger refers to a sandwich comprising of a patty of cooked ground meat, such as beef, chicken, turkey or pork usually put inside a hamburger bun that is sliced. Hamburgers are usually served with bacon, lettuce, onion, tomato, condiments, cheese and pickles.
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Implementation of City Marketing in St Petersburg, Russia Marketing Literature review
6 pages (2078 words) , Download 0 , Literature review
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The paper "Implementation of City Marketing in St. Petersburg, Russia" is a brilliant example of a literature review on marketing. This strategy involves the development of a city in order to promote certain activities to take place within this city. The aim of city marketing is to develop different strategies within the city and its precincts.
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Social Marketing in Health Promotion Marketing Literature review
9 pages (2862 words) , Download 0 , Literature review
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The paper "Social Marketing in Health Promotion" is a wonderful example of a literature review on marketing. Social marketing according to Healey & Zimmerman (2009) is the use of marketing techniques to achieve behavioral goals. In health promotion, the marketing campaign is developed to solve health problems through marketing better attitudes and a healthier lifestyle.
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Decoding an Advertising Campaign Marketing Literature review
8 pages (2189 words) , Download 0 , Literature review
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Successful advertising campaigns bear in mind the significance of pre-promotion. Therefore, investing in pre-promotion creates a pre-built audience at the time of launching a brand, product, or service. Although identifying the content opportunities that are effective as well as determining the ultimate way to benefit from the advert content proves to be a great challenge.
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Marketing Plan -Adelaide Hills Marketing Literature review
6 pages (1652 words) , Download 0 , Literature review
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The paper "Marketing Plan -Adelaide Hills" is a worthy example of a literature review on marketing. As Dolnicar (2008) indicates, “Every tourist is different... likes to engage in different entertainment facilities and complains about different aspects of their vacation” (p. 129).
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The Personal and Psychological Buying Influences of Fast Fashion versus Australian Designer Marketing Literature review
11 pages (3121 words) , Download 0 , Literature review
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The paper "The personal and psychological buying influences of fast fashion versus Australian designer " is a great example of a literature review on marketing. Fast fashion is a concept that has found significance among fashion retailers within the contemporary fashion industry (Bhardwaj and Fairhurst 2010).
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Semiotics and Identity: Ad text Analysis Marketing Literature review
7 pages (2037 words) , Download 0 , Literature review
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The paper "Semiotics and Identity: Ad text Analysis" is a perfect example of a literature review on marketing. Semiotics refers to the study of symbols, signs, and how they are implemented, whether in and artifact, ad text, a specific context, or a generalized genre or cultural context. Identity deals with forging relationships between symbols and signs.
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Psychological State of Consumer Behaviour - Personality and Lifestyle Marketing Literature review
10 pages (3088 words) , Download 0 , Literature review
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The paper "Psychological State of Consumer Behaviour - Personality and Lifestyle" is an outstanding example of a marketing literature review. This report will review existing literature sources and determine the differences and similarities between the perspectives held by the academic community regarding the issue.
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How Macroeconomic Environment Influence Consumer Decision Making in Clothes Industry Marketing Literature review
8 pages (2256 words) , Download 0 , Literature review
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The paper “How Macroeconomic Environment Influence Consumer Decision Making in Clothes Industry” is an impressive example of a marketing literature review. The consumer buying behavior study has emerged as a key marketing concern across global organizations. The process has gained recognition of the fact that it allows for increased sales and market penetration in the competitive global market.
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External Factors Influencing Consumer Decision Making in Car Purchase Marketing Literature review
9 pages (2636 words) , Download 0 , Literature review
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The paper “External Factors Influencing Consumer Decision Making in Car Purchase” is a forceful example of a marketing literature review. This report looks at consumer decision making and looks exclusively and external factors affecting decisions. The paper has selected the decision-making process in making a car purchase. A car is a valuable product and its decision-making is complex and involving.
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B2B, B2C, C2C and B2E Forms of E-commerce Web Sites to a Reasonable Extend Marketing Literature review
9 pages (3094 words) , Download 0 , Literature review
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It is only through such steps that the identification of E-marketplace weaknesses can be identified and dealt with before getting out of hand. The results and findings can be presented to the specific companies in assisting them in improving their marketing strategies in particular while improving business information technology in general.
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How Consumer Behaviour Affects the Restaurant Industry in London Marketing Literature review
6 pages (1937 words) , Download 0 , Literature review
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The paper "How Consumer Behaviour Affects the Restaurant Industry in London" is an outstanding example of a marketing literature review. Basically, for this literature review, I first devised a search strategy based on my topic which was consumer behaviour in restaurants. Although the topic focuses on an Italian public restaurant in London, it was important that I broadened my search for literature from all over the world.
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Effectiveness of Advertisement on Consumers Marketing Literature review
6 pages (1758 words) , Download 0 , Literature review
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The paper “Effectiveness of Advertisement on Consumers” is a persuasive example of a marketing literature review. The advertisement refers to a way of communication with an intention of convincing or persuading the buyers or the audience to decide to purchase a product or service to maximize the organization’s profit.
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Strategic Sports Marketing Marketing Literature review
6 pages (1641 words) , Download 0 , Literature review
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The paper “Strategic Sports Marketing” is a brilliant example of a marketing literature review. In most segments of the sports industry market, the need to increase the sales of their product to boost the generation of revenue for their companies often pressurizes the sports marketers. The pressure to make more sales has posed a challenge.
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The Relationship between Customer Satisfaction and Branding Marketing Literature review
18 pages (5003 words) , Download 0 , Literature review
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The paper “The Relationship between Customer Satisfaction and Branding” is an original example of a marketing literature review. The modern era of marketing depends on branding, promotion, and marketing activities. Every organization must focus properly on branding and promotional strategy to get a competitive advantage over others.
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Contemporary Issues in Integrated Marketing Communication Marketing Literature review
8 pages (1999 words) , Download 0 , Literature review
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The paper “Contemporary Issues in Integrated Marketing Communication” is a great example of a marketing literature review. If one takes a close look at the contemporary business world, one will be able to see that it is drastically different from its counterpart from the past. Indeed, the operations that are performed by the organization have changed greatly due to the influence of numerous factors.
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Consumer Behaviour Marketing Literature review
10 pages (2804 words) , Download 0 , Literature review
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The paper “Consumer Behaviour” is a thrilling example of a marketing literature review. Secondary research is a research method commonly associated with the analysis of existing works of research by other researchers (Hunter & Leahey, 2008). Secondary research is used in most disciplines of academic study, including marketing.
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Advertising in the 21st Century Marketing Literature review
7 pages (1740 words) , Download 0 , Literature review
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The paper “Advertising in the 21st Century” is an intriguing example of a marketing literature review. It would not be a mistake to suggest that the contemporary business world is much different from its counterpart from the past. Even though they share a considerable number of similarities, companies today rely on a different set of principles than they used to.
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Social Entrepreneurship - How TOM Shoes Attract Attention from Ethical Consumers Marketing Literature review
8 pages (19 words) , Download 0 , Literature review
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The paper "Social Entrepreneurship - How TOM Shoes Attract Attention from Ethical Consumers?" is a good example of a literature review on marketing. Grimes, McMullen, Vogus, and Miller (2013, pp.460-463) stated that social entrepreneurship is the act of drawing different business techniques on both private and public companies.
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Game Marketing through Online Community Marketing Literature review
18 pages (4594 words) , Download 0 , Literature review
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The paper “Game Marketing through Online Community ” is an exciting example of a marketing literature review. The community is a fundamental aspect concerning social thought. The intellectual history pertaining to the concept of community is abundant and lengthy. It is true that the concept concerning the community became of interest to scientists, social theorists, etc.
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Transportation Capabilities of Panama Expansion Marketing Literature review
8 pages (2057 words) , Download 0 , Literature review
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The paper “Transportation Capabilities of Panama Expansion” is an intriguing example of a marketing literature review. The completion of the Panama Canal expansion is to have a number of impacts on trade in the route of Asia to the United States as well as intensifying competition amongst the U.S. ports.
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Factors of Consumer Satisfaction Marketing Literature review
13 pages (3395 words) , Download 0 , Literature review
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The paper “Factors of Consumer Satisfaction” is an impressive example marketing literature review. Consumers demand and purchase goods with the aim of meeting their needs. Such needs may be basic or secondary but consumption of the purchased commodity is expected to bring satisfaction. Other factors in the consumers’ environments also contribute to satisfaction of consumers.
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Game Marketing through Online Community Marketing Literature review
6 pages (1499 words) , Download 0 , Literature review
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The paper “Game Marketing through Online Community ” is a convincing example marketing literature review. It is beyond any doubt that the nature of the research that is proposed should be recognized as qualitative. Indeed, the focus of the study will be placed on the manner in which people develop a certain perception of games when they are exposed to their marketing online.
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Service Failure and Recovery Marketing Literature review
14 pages (4033 words) , Download 0 , Literature review
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The paper “Service Failure and Recovery” is a thoughtful example of a marketing literature review. Service marketing is any activity of benefit that can be offered by one party to another which is essentially intangible in nature. Therefore service is an activity that has a high degree of intangibility associated with it, where no physical goods are offered as the core value proposition of the company.
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What Marketing Strategy Should the UK Firm Device to Expand Its Exporting Marketing Literature review
6 pages (1695 words) , Download 0 , Literature review
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The paper “What Marketing Strategy Should the UK Firm Device to Expand Its Exporting?” is a persuasive example of a marketing literature review. The advent of globalization is quickly transforming international marketing. With the growing competition from various international firms, each has to come up with the best marketing strategy that can enable them to maintain a competitive advantage.
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Mainstream vs Alternative Viewpoints Marketing Literature review
7 pages (1864 words) , Download 0 , Literature review
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The paper "Mainstream vs Alternative Viewpoints" is a good example of a marketing literature review. Market orientation is a key issue for any association that needs to thrive and make due in the short and additionally long keep running, in the nearness or nonattendance of competitors. Hence, organizations have adapted and are turning out to be more market situated. 
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Brand Equity Assets Marketing Essay
6 pages (1901 words) , Download 0 , Essay
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It is evidently clear from the discussion that Brand Equity is the value in the product that is carried through arising out of consumers’ choice of that product.  Brand image and awareness contribute to brand equity when consumers have strong beliefs about that brand and become associated with it as natural and friendly users. 
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The Australian Gold Coast Marketing Essay
6 pages (1705 words) , Download 1 , Essay
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Gold Coast offers Halal food for them which is a clear indication of the genuine effort that enhances cultural integration in the show. Halal food refers to food permissible according to Islamic law. In fact, there is a Gold Coast Halal Certification Services that is authorized to certify that a particular item is halal.
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Essential Marketing Marketing Essay
11 pages (3112 words) , Download 0 , Essay
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Burberry is recognized to be a luxury brand that is dedicated to producing and marketing ready-to-wear garments as well as accessories. The company generally operates in the higher end market sector and targets the higher income group of people.
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The Role America's Federal Reserve Played in Contributing to the Actions Leading to the 2008 Financial Crises Marketing Essay
9 pages (2739 words) , Download 0 , Essay
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One considers that the Federal Reserve was actively involved in attempting to stem the tide of unemployment following the 2008 recession. While the Federal Reserve is a cornerstone institution of the United States, critics have argued that in the long-term the Fed is actually bad for the economy.
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The CSR Benchmarks and Models of the Cooperative Bank Marketing Essay
6 pages (1755 words) , Download 0 , Essay
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The main focus of CSR is to find a sustainable solution for natural resources use, to help reduce the company’s impact on its environment. Over a couple of a number of years, environmental responsibility has grown to include more than compliance with all appropriate government regulations or participating in energy efficiency.
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An Innovative Premium Brand in WestQue Marketing Essay
8 pages (2093 words) , Download 0 , Essay
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So, this paper will provide a detailed analysis of the current market scenario of this shopping center. This includes an overview of diverse categories of retail businesses in WestQue, purchasing behavior of the people of Southampton who are frequent visitors of the shopping centers, demand for retail products, etc.
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Service Marketing Marketing Essay
9 pages (2250 words) , Download 0 , Essay
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Nonetheless, the paper will dwell on the service-dominant-products. Furthermore, the service marketing concept will be explained including tools, models, and supplemental concepts that will pave the way to a better understanding of services marketing as an academic subject and an organizational function.
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Customer Compliance Models Marketing Literature review
7 pages (1993 words) , Download 0 , Literature review
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In the article “Towards a New Model of ‘Customer Compliance’ Service Provision,” Kasabov and Warlow (2010) used secondary sources to determine the similarities and differences between customer-centric business models and the “customer-compliance business model” (CCBM) in service industries.
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Specific Theory of Compliance in Marketing Marketing Essay
7 pages (1988 words) , Download 0 , Essay
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In such business interrelations, customers are required to act according to the regulations given by a service provider. In this business service providers and customers do not meet face to face and they, therefore, interact actively or passively through media. Examples of such businesses include education, banking services, health services.
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Financial & Asset Management in Real Estate Development Marketing Essay
9 pages (2458 words) , Download 0 , Essay
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The paper "Financial & Asset Management in Real Estate Development" is an outstanding example of a marketing essay. Investment is aimed at the return and stable return can only be achieved from a well-diversified portfolio. With the recent fluctuation in the equity market investors has realized the importance of diversifying their portfolio with increased options than limited investment choices.
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Marlboro Cigarette Company Marketing Essay
12 pages (3000 words) , Download 0 , Essay
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However, currently, the largest manufacturing plant of Marlboro is located in Virginia, US. As the largest selling brand of the world unbeatable by any of its competitor cigarette companies, it is obvious that Marlboro has consistently remained in demand by both national and international customers. 
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Social Media and Societal Marketing by Coca Cola Marketing Essay
12 pages (3394 words) , Download 0 , Essay
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Marketing as we know it today is not marketing as it was in the yesteryears. A lot has changed. Although the four P’s of marketing still form the foundation of any marketing training, both social and economic considerations have now had to be considered in training (Abratt & Sacks 1988, p.498).
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Components and Tools of Public Relations Marketing Essay
11 pages (3197 words) , Download 0 , Essay
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InterContinental Hotels Group is a group of companies that has over 4,400 properties, which are situated in over 100 countries. In fact, IHG oversees some of the renowned hotels all over the world. These hotels include Holiday Inn, Crowned Plaza, Hotel Indigo, Intercontinental, Hotel Inn Express and Stay Bridge among others.
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