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Marketing Essays

Result for Subject Marketing:
19897 essays
Implications of Digital Panopticism and Profiling for Consumers Marketing Literature review
7 pages (1962 words) , Download 1 , Literature review
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Stiff competition has also resulted in the adoption of social media including Facebook and Twitter to attract the attention of consumers globally. One of the major developments that led to the transition of marketing was the initiation of marketing management. Having its root in agricultural economics, marketing management was developed to cope with mass production.
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Are Consumers Nowadays Interested in Ingredients When Purchasing Random Grocery Marketing Research Paper
10 pages (2758 words) , Download 0 , Research Paper
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As indicated in the literature review, specifically in Adams (2006); Mothers for Natural Law (2001); Roseboro (2004), it is clear that health practitioners and nutritionists play a fundamental role in assisting and advising consumers on the importance of getting to know of the ingredients in the food and grocery that they randomly purchase.
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International Luxury Brand and Influence on Thai People in Bangkok Marketing Research Paper
40 pages (8969 words) , Research Paper
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The demand for luxury goods is increasing because wearing fashionable and branded attire gives a feeling of self-worth and trendiness to those individuals. The Thai economy can be viewed in contrast to the global economy; it can be observed that the consumer confidence index and expected incomes have risen considerably compared to the index of the year 2012.
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Can Consumer Brand Loyalty in Singapore Be Swayed by a Financial Crisis Marketing Literature review
9 pages (2691 words) , Download 0 , Literature review
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The paper "Can Consumer Brand Loyalty in Singapore Be Swayed by a Financial Crisis" is an outstanding example of a marketing literature review. A number of studies in relation to brand loyalty have been conducted (Solomon, 1994, 22). The majority of these studies are, however, based on the Western world, and tend to emphasize a limited number of variables.
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Improving Customer Satisfaction at Etihad Rail Marketing Research Paper
27 pages (7700 words) , Research Paper
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The paper “Improving Customer Satisfaction at Etihad Rail” is an informative example of a marketing research paper. Train along with other varied corporations are registering outrageously low ranks of poor consumer satisfaction on fundamentals of high-priced services, poor consumer service, and unclean and overloaded coaches and toilets, which do not function.
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Marketing the Tourism Industry in Sharjah City Marketing Research Paper
32 pages (8265 words) , Research Paper
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The paper “Marketing the Tourism Industry in Sharjah City” is a brilliant example of a marketing research paper. For a business to thrive within a competitive marketplace, companies need to come up with strategies to increase and maintain their competitive advantage. One approach to accomplish this is via marketing, along with advertising.
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Strategies for Service Quality Marketing Literature review
16 pages (4559 words) , Download 0 , Literature review
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The paper “Strategies for Service Quality” is a fascinating example of a marketing literature review. The constant shifts in the expectations of customers along with the constantly rising competition have taken the shape of big challenges that organizations are facing today. Along with other features of shopping, the introduction of new convenience grocery stores has greatly assisted customers.
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Differences between Quantitative and Qualitative Research Methods Data Marketing Literature review
20 pages (5528 words) , Download 0 , Literature review
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The paper “Differences between Quantitative and Qualitative Research Methods Data” is a persuasive example of a marketing literature review. The research methods are the structures or the methodology that is adopted by a researcher to carry forward the research process. Broadly the research methods are categorized into qualitative and quantitative research methods.
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The Danger of Subliminal Persuasion in Advertising Marketing Literature review
8 pages (2409 words) , Download 0 , Literature review
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Thus the subliminal persuasion of the customers because of the advertisements does change with the locations and the type of consciousness that the customers have in their mind and also creates an image about a particular brand in the mind of the customer’s which plays a crucial role in making the buying decision.
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Marketing Management Theories and Philosophies Marketing Literature review
12 pages (3318 words) , Download 0 , Literature review
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Global strategy is multidimensional in nature and the different dimensions of global strategy shown in the conceptual framework can change the firm’s global financial and strategic performance. In order to expand into the global market, a single multinational or single global corporation view is not enough.
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Social Marketing in the Health Care Industry Marketing Literature review
11 pages (3177 words) , Download 0 , Literature review
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Healthcare is the diagnosis, medication, and counteractive action of illness, sickness, damage, and other physical and mental hindrances in people. Healthcare is conveyed by professionals in associated health, dentistry, maternity care obstetrics, drug, nursing, optometry, drug store, psychology, and other areas.
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Effects of Social Media Marketing on Brand Loyalty Marketing Research Paper
9 pages (2556 words) , Download 0 , Research Paper
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Consequently, research is convenient and required to guarantee some bearing in this mission. The effects of this study demonstrate that beneficial fights on social media are the most noteworthy drivers of brand confidence took after by significance of the substance, the fame of the substance around companions, and showing up on distinctive social media stages and giving requisitions.
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Creating a Winning Marketing Mix Marketing PowerPoint Presentation
9 pages (2576 words) , Download 0 , PowerPoint Presentation
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The paper "Creating a Winning Marketing Mix" is a great example of a PowerPoint presentation on marketing. When one is weaker- don’t run to fight for the sake of honor, opt for surrendering. Surrender is not a defeat but a time to recollect your powers, time to think, time to re-evaluate your strengths for an undefeated success. Don’t let your enemy keep on defeating and enjoying your failings.
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The Fixer - Sales, and Merchandising for Industry Marketing Movie Review
8 pages (2216 words) , Download 0 , Movie Review
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The paper “The Fixer - Sales, and Merchandising for Industry” is an exciting example of a marketing movie review. Alex Polizzi: The Fixer is a television series or an observational documentary that is being broadcast on BBC Two, presented by the famous Alex Polizzi, and is directed by Bernie Schaeffer.
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Consumer Behavior and Consumer Behavior Models Marketing Literature review
9 pages (2804 words) , Download 0 , Literature review
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Red Bull has been primarily relying on the use of the habit model in which it has availed its brand logo and brand image for attracting the maximum number of consumers. For this purpose, Red Bull’s logo is very important as it has been successful in creating a distinctive market image which is highly essential for a successful market perception of brands.
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How Effective is Emirates Airline Promotion Mix Marketing Research Paper
21 pages (5745 words) , Research Paper
Nobody downloaded yet
I might come across some problems in between the research like getting information from the website, as not too much detail is provided on the websites, secondly, I might also not get any information from the officials that easily or without requesting along with the reason, which might take longer.
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Identification of Best Marketing Strategies Used by Vodafone to Change Trends in Telecom Sector Marketing Research Paper
20 pages (5327 words) , Download 0 , Research Paper
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The paper "Identification of Best Marketing Strategies Used by Vodafone to Change Trends in Telecom Sector" is a perfect example of a marketing research paper. In accordance with the title of the proposed research study, it is apparent that this study will intend to identify a few of the best marketing practices implemented or executed by Vodafone to enhance its market share and change the trends in the telecom sector of Qatar.
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Brand Image of Ryanair and Easyjet Low Cost Airlines Marketing Literature review
20 pages (6254 words) , Download 0 , Literature review
Free
Branding and brand value is a crucial component business for all profit-making concerns. The long-run commercial success of an organization considerably depends on its brand image in the market. The dissertation tries to compare the brand image of two popular low-cost airlines in the market, namely Ryanair and EasyJet.  
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Applying to Msc Strategic Marketing Marketing Personal Statement
6 pages (1524 words) , Download 4 , Personal Statement
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The paper "Applying to Msc Strategic Marketing" is an outstanding example of a marketing personal statement. I recently graduated from one of the leading colleges in the UK with a bachelor’s degree in management. While for many of my contemporaries this marked the end of their academic quest in the field; based on my long and short term objectives, mine is only just commencing.
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An Investigation into the Factors that Influence Students Supermarket Choice in Glasgow Marketing Research Paper
16 pages (5431 words) , Download 0 , Research Paper
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The findings become pertinent as they can be used by supermarkets to develop effective strategies to attract students and make them committed customers. Indeed, while advertising is not very important for the student's fraternity, the low price, convenience and the quality of the products become hugely crucial issues.
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Social Media and Marketing Marketing Literature review
20 pages (5449 words) , Download 0 , Literature review
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The paper “Social Media and Marketing” is a thrilling example of a marketing literature review. Perhaps one of the best and most efficient avenues of business marketing is through social media. Social media are internet services that enable one to interact with others, share and create content via online communities. Social media offers great marketing opportunities for businesses of all sizes.
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The Growing Effectiveness of Email Marketing and Consumers Attitudes towards Email Marketing Marketing Literature review
11 pages (3332 words) , Download 0 , Literature review
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As per a recent study conducted by the Association of Business Information and Media companies, it was found that email newsletters which were sent by media companies had the least bounce rates and the highest open and click-through rates when compared with other variants like Lead Generation or third party emails of subscriber promotion emails.
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Company New Marketing Challange Marketing Literature review
14 pages (4207 words) , Download 0 , Literature review
Free
The paper "Company New Marketing Challange" is an outstanding example of a marketing literature review. Marketing is an important tool used by companies to among other things, define their markets, quantify the needs of their customer groups, put together value propositions to meet the needs of their segments, communicate to customers within the market, and monitor the value delivered to the market.
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The Growing Effectiveness of E-mail Marketing Marketing Literature review
22 pages (7652 words) , Literature review
Nobody downloaded yet
The paper "The Growing Effectiveness of E-mail Marketing" is an outstanding example of a marketing literature review. Direct marketing is creating direct contact with an existing or potential new customer directly. The primary concern of direct marketing is the behaviour of the customer and is usually integrated with other communications tools to entice the consumer.
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Process of International Branding Marketing Literature review
13 pages (3467 words) , Download 0 , Literature review
Free
Friesner points out that turnkey contracts often include the training and development of main workers wherever skills are sparse (2014). A turnkey contract, therefore, the client is usually left out of the construction process since the contractor is the one with the duty of handling all decisions and problems related to construction. 
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Global Smartphone Market Marketing PowerPoint Presentation
6 pages (1537 words) , Download 0 , PowerPoint Presentation
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The paper "Global Smartphone Market " is an outstanding example of a marketing PowerPoint presentation. The Global Smartphone market is growing at a significant growth rate. This Smartphone market accounts for 14% of the entire global mobile phone market. Since the last five years, this specific industry has gained a huge growth rate.
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Integrated Marketing Communications: Sponsorship Marketing Literature review
12 pages (3461 words) , Download 0 , Literature review
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The paper "Integrated Marketing Communications: Sponsorship" is an outstanding example of a marketing literature review. The study deals with integrated marketing communication tools. Sponsorship has been chosen as a strategic tool that helps to communicate the brand message to the target audience.
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Whether International Marketers Should Standardise or Adapt Their Communication in Overseas Markets Marketing Literature review
10 pages (3108 words) , Download 0 , Literature review
Free
The paper "Whether International Marketers Should Standardise or Adapt Their Communication in Overseas Markets" is an outstanding example of a marketing literature review. With reference to the writings by Pride & Ferrell (2011, p 8), the term marketing has been described as “a methodology of communicating the value of a product or service to customers, for the purpose of selling that product or service.”
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Digital Marketing in an International Context Marketing Literature review
11 pages (3406 words) , Download 0 , Literature review
Free
The literature review evaluates a number of research discussions and analyzes of the process of the usage of different types of behavior targeting advertisements over the internet. It has also emphasized on the usage of web-cookies for the purpose of gathering in-depth details about diversified consumer sections.
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The Key Roles of the Central Bank in an Economy Marketing Literature review
10 pages (2855 words) , Download 0 , Literature review
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Although central banks are owned by the state governments, they are often treated as separate entities from the ministries of finance. For central banks to function properly, they must be free from political influences. This implies that central banks have legal freedom from the ruling regimes.
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Customer Satisfaction in Retail Setting: The Role of Emotion Marketing Research Paper
23 pages (6573 words) , Research Paper
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The paper "Customer Satisfaction in Retail Setting: The Role of Emotion" is a perfect example of a marketing research paper. With due regards to the perception of different management research studies, the emotional experience of customers is driven and influenced by the existing service environment of organisations, especially in the retail business sector.
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The Ways in Which International Trade Can Be Affected by Governments Interventions Marketing Literature review
8 pages (2140 words) , Download 0 , Literature review
Free
The paper "The Ways in Which International Trade Can Be Affected by Government’s Interventions" is an outstanding example of a marketing literature review. Adam Smith outlined that the price mechanism in international trade is like an ‘invisible hand’ that coordinates the consumption and production decisions in a well-functioning market economy (Kerr and Gaisford 2007).
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Timing of Market Entry Strategy of E-Sports Marketing Literature review
8 pages (2179 words) , Download 0 , Literature review
Free
According to Schilling (2013), factors such as the reputation of the firm, whether it has the right amount of resources with which to carry out effective marketing, the extent to which the firm can be comfortable with losses in the early stage of the product’s entry into the market as well as the availability of complementary goods.
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Utility of Status Consumption in Marketing a Specific Brand or Product Type Marketing Literature review
8 pages (2327 words) , Download 0 , Literature review
Free
The paper "Utility of Status Consumption in Marketing a Specific Brand or Product Type" is an outstanding example of a management literature review. Nearly all work applied in consumer demand literally assumes the mere presence of status consumption. The validity regarding this assumption is not supported in any available empirical inquiry.
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The Liberalization of Labour Markets Marketing Literature review
9 pages (2676 words) , Download 0 , Literature review
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The paper "The Liberalization of Labour Markets" is an outstanding example of a marketing literature review. As peoples (1998, p.111) notes, the liberalization of the labour markets has been one of the most crucial economic policy changes in the past couple of decades. The liberalization of the labour market involves the removal of barriers or restrictions on entry.
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Representation of Gender in Advertising Marketing Literature review
8 pages (2388 words) , Download 0 , Literature review
Free
You may wish to concentrate on either male/ female/ gay representation or mode of address, product type, and gender, or on how consumers have responded to (both negatively and positively) the ads. Again, don’t be afraid to discuss the regulatory environment (Cheng & Chan, 2009). With the rise of new consumers especially women, the advertising establishment has been seen to rise from complete reliance on old ways of doing things.
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Factors that Influence Online Shopping Marketing Literature review
7 pages (1933 words) , Download 0 , Literature review
Free
Internet is the new platform, not only for communication but also a place where buyers and sellers who deal with different products meet. With the increased usage of the internet, there has been a significant rise in the number of people who are buying and selling goods and services through the web. This is a golden opportunity for those who would like to exploit the potential provided by technological advancement.
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Comparing Two Different Ads Marketing Literature review
8 pages (2097 words) , Download 0 , Literature review
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Advertisements have crept into everything from buying a simple snack to career building to education. Nowadays, it seems nothing can be achieved in absence of advertisements. They are the ones that help us to decide on which snack to eat, which pen to write with, what brand to wear, what soap to use, among other things. Today, a lot of money is being spent in preparing one or two minutes of an advertisement.
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Market Segmentation for a Specific Consumer Product Marketing Literature review
13 pages (3698 words) , Download 0 , Literature review
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The paper "Market Segmentation for a Specific Consumer Product " is a perfect example of a literature review on marketing. Marketers understand that products cannot be ‘all products to all customers’. Consumers have different tastes, lifestyles, and interests. Consequently, the revelation of the marketing concepts.
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External Factors and Their Effects on the Consumer Behaviour of Car Buyers Marketing Literature review
8 pages (2407 words) , Download 0 , Literature review
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The paper “External Factors and Their Effects on the Consumer Behaviour of Car Buyers” is an outstanding variant of the literature review on marketing. This paper discusses the influence of external factors (reference groups, family, social class, sub-culture, and opinion leaders) on consumer decision-making.
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The Influence of Customer Loyalty on Customer Lifetime Valuation Marketing Literature review
7 pages (2113 words) , Download 0 , Literature review
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The paper "The Influence of Customer Loyalty on Customer Lifetime Valuation " is an outstanding example of a marketing literature review. Every other company seeks to make it profitable in the business undertakings that it has. In order to make this realizable, the company ought to focus on its marketing strategies.
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Impact of Brand Extension Strategy on the Brand Image and Business Marketing Literature review
8 pages (2645 words) , Download 0 , Literature review
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The paper "Impact of Brand Extension Strategy on the Brand Image and Business" is an outstanding example of a marketing literature review. Different strategies and techniques are being used by organisations in order to manage the brands and increase brand value and worth (Mzungu, Merrilees, and Miller, 2010).
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Buyer Behaviour and How Products and Brands Have Become Part of Consumer Lives Marketing Literature review
12 pages (3961 words) , Download 0 , Literature review
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The paper “Buyer Behaviour and How Products and Brands Have Become Part of Consumer Lives” is a thrilling example of a marketing literature review. Consumer behavior refers to the choices that are made by customers about what commodities and services to procure. Marketing serves as a function that recognizes the needs and requirements of customers; and then caters to them.
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Transactional Marketing versus Relationship Marketing Marketing Literature review
21 pages (5860 words) , Literature review
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The paper "Transactional Marketing versus Relationship Marketing " is an outstanding example of a marketing literature review. Relationship marketing and transactional marketing are two contrasting marketing concepts that help to define marketing in the modern world. Although similar in several ways, these two classes of marketing diverge on a number of key and important issues which will be analyzed.
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An Analysis of Marketing Procedures Being Used by Leading Fast Food Franchises Marketing Literature review
8 pages (2768 words) , Download 0 , Literature review
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The paper "An Analysis of Marketing Procedures Being Used by Leading Fast Food Franchises" is an outstanding example of a marketing literature review. The global fast-food industry can be considered as one of the fastest-growing segments which incorporate various marketing strategies to provide its range of fast-food products in different geographical locations (Schlosser, 2012).
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Press Releases and Networking: Pitching the Story Marketing Literature review
7 pages (1913 words) , Download 0 , Literature review
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The paper "Press Releases and Networking: Pitching the Story" is a great example of a literature review on marketing. This paper entails a story pitched onto media connectors by a local restaurant for free publicity and branding. It begins with a brief overview of the company and its target audience, followed by a process of selection of media outlets and connectors who can be effectively used for pitching the story.
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Advertising and Promotion Marketing Literature review
10 pages (2571 words) , Download 0 , Literature review
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The paper "Advertising and Promotion" is a perfect example of a literature review on marketing. Advertising is a complex communication method that entails using objectives and strategies to create an impact on consumer thoughts, feelings, and actions. Additionally, advertising comprises all the techniques that are utilized by marketers to reach their customers, and deliver their messages.
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Implementing a Successful Change Program in an Organization Marketing Literature review
6 pages (1668 words) , Download 0 , Literature review
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He finds that the main changes are in the development of new technological requirements, information technology, and the importance given to customer satisfaction and the high requirement of flexible and multitasked members. The new changing elements are different from the elements which were there from early.
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Abercrombie and Fitch Marketing Strategy Analysis Marketing Literature review
14 pages (4190 words) , Download 0 , Literature review
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Four broad subject areas were examined and they included advertising effectiveness, social media strategies, industry analysis, and consumer switching. These issues were examined in light of current reports in the media about the A&F. The literature review illustrated that the apparel industry is changing structurally.
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Relationship Marketing as an Ideal Model for Modern Marketing Marketing Literature review
21 pages (6425 words) , Literature review
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Individual selling is considered as the major element in the marketing mix, whereby, the interactions among individuals who have a stake in the process of exchange extends beyond the transaction. This translates that establishing good relationships with other stakeholders beyond the direct decision-maker is both strategic and tactical.
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