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Marketing Essays

Result for Subject Marketing:
19914 essays
Corporate Social Responsibility Campaigns: A Case for Microsoft Australia Marketing Research Paper
12 pages (116 words) , Download 0 , Research Paper
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The paper "Corporate Social Responsibility Campaigns: A Case for Microsoft Australia" is an excellent example of a research paper on marketing. Organizations have economic obligations to stakeholders such as shareholders and employees and legal obligations to such stakeholders as the government and the society that exists around the organizations.
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A Few Tips to Enhance the Popularity of the Impression Boutique Marketing Research Paper
11 pages (38 words) , Download 0 , Research Paper
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The paper “A Few Tips to Enhance the Popularity of the Impression Boutique” is an earnest example marketing research paper. The research objectives for the study are identified to be as follows:  1) Understanding the standards and the shopping atmosphere that the people of Qatar are looking for, 2) The level of similarity between the products of Impression Boutique with that of other relatable brands.
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Impacts of Marketing Strategies on Consumers Behaviour in the Telecom Industry in Qatar Marketing Research Paper
19 pages (5329 words) , Download 0 , Research Paper
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The paper "Impacts of Marketing Strategies on Consumer’s Behaviour in the Telecom Industry in Qatar" is a good example of a research paper on marketing. In the recent era of the global competitive market, there are great impacts of the marketing strategy of the organizations on the customer's purchase decision-making behavior as the planning influences the consumers to make the buying decision.
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Customers Expectations, Perceptions and Zone of Tolerance towards Retail Services and Products Marketing Research Paper
7 pages (2751 words) , Download 0 , Research Paper
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The paper “Customers’ Expectations, Perceptions and Zone of Tolerance towards Retail Services and Products” is a meaty example of a marketing research paper. The quality of service given to the customers is very crucial in today’s competitive business environment. This is since customers form their perception of the quality of service based on the satisfaction they get from a given business.
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Factors Influencing Customer Satisfaction on Online Shopping at eBay and Taobao Marketing Research Paper
45 pages (14762 words) , Research Paper
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The paper "Factors Influencing Customer Satisfaction on Online Shopping at eBay and Taobao" is an excellent example of a research paper on marketing. This paper has carried inductive research to explore the factors that influence customer satisfaction in online shopping. Online shopping has to be defined in this dissertation as the sale and purchase of goods and services over the internet.
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Market of the Amway Company's Products Marketing Research Paper
7 pages (1922 words) , Download 0 , Research Paper
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The paper "Market of the Amway Company's Products " is an outstanding example of a marketing research paper. This reported has been authorised by Mr Kopman who has been working for the Amway company. The key idea of the report consists in the fact that companies that have entered in network marketing are located more or less close to modern market reality.
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Christmas Market of 2013 - Significance of age, Gender, Income, and Ethnicity of the Event Participants Marketing Research Paper
12 pages (2794 words) , Download 0 , Research Paper
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The paper “Christmas Market of 2013 - Significance of age, Gender, Income, and Ethnicity of the Event Participants ” is a brilliant example of a marketing research paper. The aim of the paper is to provide an insight into Christmas markets and also to add research on the topic. The objective is to highlight the economic value of such markets and to identify and elaborate the contemporary event practices.
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Marketing Strategies of Adidas Marketing Research Paper
16 pages (4075 words) , Download 0 , Research Paper
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Notably, Adidas has been proven to come out more successful in terms of sales as compared to Puma. They have implemented efficient ways that have enabled them to tap into new international markets, innovate new products that suit the environment and human beings, employed brand ambassadors to boost their reputation, trust, product knowledge, and sales.
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Advertising: Principles and Practice Marketing Literature review
6 pages (1660 words) , Download 0 , Literature review
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To capture important brand insights, promotion planners are becoming involved at an earlier and more important stage in the overall strategic planning process. Improvements in sales data reporting have given media planners a source of stronger quantitative information that allows for direct media and regional sales matches. Many clients have developed incredible sophistication in tracking sales.
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Marketing Review Marketing Literature review
6 pages (1851 words) , Download 0 , Literature review
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In both these articles celebrity endorsement has been given immense importance and both the advantages and disadvantages of celebrity endorsement are provided. Both the authors have given the argument that the company might fail to successfully increase their sales because of celebrity endorsement if the celebrity does not have a good image.
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Marketing Futures Marketing Personal Statement
6 pages (1671 words) , Download 0 , Personal Statement
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How largely creative industry must be and how empowering it must feel to create a by-product of art marketing and launch it successfully and watch it grow and thrive.Envious of people who hold the power to express how they feel by using simple brushstroke/music icons. And or have the ability to transition feelings onto paper through colour or their voices.
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The Family as a Consumer Base Unit Marketing Literature review
72 pages (9552 words) , Literature review
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The author examined the extent of influence that children have on the buying decisions of their parents. Children have exercised a good deal of influence on the parents’ decisions for buying products, especially among consumables such as breakfast cereal, aerated drinks, fruit juices, and popular electronic goods like mobile phones.
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Perfume Advertisement Adaptation Marketing Literature review
12 pages (3237 words) , Download 0 , Literature review
Free
This literature review also discusses Malaika Brengman, Maggie Geuens and Patrick de Pelsmacker's “The Impact of Consumer Characteristics and Campaign Related Factors on Brand Confusion in Print Advertising” and Daniel Milotic's “The Impact of Fragrance on Consumer Choice”. The research conducted on bar soap aims at finding out the possible influence of scent on consumer behavior. 
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E-Marketing: Methods, Strategies and Tactics Marketing Literature review
7 pages (1996 words) , Download 0 , Literature review
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The paper "E-Marketing: Methods, Strategies and Tactics" is an outstanding example of a marketing literature review. E-marketing can be a rewarding medium for making money. Some of the easy, cost-effective tactics and tools to be used on a website include adding a “buy” button to one’s email signature.
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The Loyalty Card as Promotion Tool Marketing Literature review
7 pages (2227 words) , Download 0 , Literature review
Free
The accumulated points can thereafter be redeemed and in turn, be used to buy goods from the same stores even without cash. In addition, customers with loyalty cards have the privilege of discounts on products so long as they have the card. The challenging and tough part of any business is convincing customers to buy one’s products.
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Marketing Research Theory and Practice Marketing Research Paper
9 pages (2542 words) , Download 1 , Research Paper
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In order to get the information that discussed the topic under investigation, 5 data sources were searched. The Keele University library resources which included GMID (Global Market Information Database) were useful for the background information on international students and Higher Education (HE).
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Marketing of Cars Depending on Affinity Groups in America and the Middle East Marketing Literature review
25 pages (8139 words) , Literature review
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The paper "Marketing of Cars Depending on Affinity Groups in America and the Middle East" is an outstanding example of a management literature review.  The automobile industry is perceived to be one of the leading business sectors all over the world. The industry manufactures a wide variety of vehicles which comprises several facilities and requires additional costs to purchase.
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Implications of Digital Panopticism and Profiling for Consumers Marketing Literature review
7 pages (1962 words) , Download 1 , Literature review
Free
Stiff competition has also resulted in the adoption of social media including Facebook and Twitter to attract the attention of consumers globally. One of the major developments that led to the transition of marketing was the initiation of marketing management. Having its root in agricultural economics, marketing management was developed to cope with mass production.
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Are Consumers Nowadays Interested in Ingredients When Purchasing Random Grocery Marketing Research Paper
10 pages (2758 words) , Download 0 , Research Paper
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As indicated in the literature review, specifically in Adams (2006); Mothers for Natural Law (2001); Roseboro (2004), it is clear that health practitioners and nutritionists play a fundamental role in assisting and advising consumers on the importance of getting to know of the ingredients in the food and grocery that they randomly purchase.
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International Luxury Brand and Influence on Thai People in Bangkok Marketing Research Paper
40 pages (8969 words) , Research Paper
Nobody downloaded yet
The demand for luxury goods is increasing because wearing fashionable and branded attire gives a feeling of self-worth and trendiness to those individuals. The Thai economy can be viewed in contrast to the global economy; it can be observed that the consumer confidence index and expected incomes have risen considerably compared to the index of the year 2012.
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Can Consumer Brand Loyalty in Singapore Be Swayed by a Financial Crisis Marketing Literature review
9 pages (2691 words) , Download 0 , Literature review
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The paper "Can Consumer Brand Loyalty in Singapore Be Swayed by a Financial Crisis" is an outstanding example of a marketing literature review. A number of studies in relation to brand loyalty have been conducted (Solomon, 1994, 22). The majority of these studies are, however, based on the Western world, and tend to emphasize a limited number of variables.
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Improving Customer Satisfaction at Etihad Rail Marketing Research Paper
27 pages (7700 words) , Research Paper
Nobody downloaded yet
The paper “Improving Customer Satisfaction at Etihad Rail” is an informative example of a marketing research paper. Train along with other varied corporations are registering outrageously low ranks of poor consumer satisfaction on fundamentals of high-priced services, poor consumer service, and unclean and overloaded coaches and toilets, which do not function.
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Marketing the Tourism Industry in Sharjah City Marketing Research Paper
32 pages (8265 words) , Research Paper
Nobody downloaded yet
The paper “Marketing the Tourism Industry in Sharjah City” is a brilliant example of a marketing research paper. For a business to thrive within a competitive marketplace, companies need to come up with strategies to increase and maintain their competitive advantage. One approach to accomplish this is via marketing, along with advertising.
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Strategies for Service Quality Marketing Literature review
16 pages (4559 words) , Download 0 , Literature review
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The paper “Strategies for Service Quality” is a fascinating example of a marketing literature review. The constant shifts in the expectations of customers along with the constantly rising competition have taken the shape of big challenges that organizations are facing today. Along with other features of shopping, the introduction of new convenience grocery stores has greatly assisted customers.
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Differences between Quantitative and Qualitative Research Methods Data Marketing Literature review
20 pages (5528 words) , Download 0 , Literature review
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The paper “Differences between Quantitative and Qualitative Research Methods Data” is a persuasive example of a marketing literature review. The research methods are the structures or the methodology that is adopted by a researcher to carry forward the research process. Broadly the research methods are categorized into qualitative and quantitative research methods.
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The Danger of Subliminal Persuasion in Advertising Marketing Literature review
8 pages (2409 words) , Download 0 , Literature review
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Thus the subliminal persuasion of the customers because of the advertisements does change with the locations and the type of consciousness that the customers have in their mind and also creates an image about a particular brand in the mind of the customer’s which plays a crucial role in making the buying decision.
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Marketing Management Theories and Philosophies Marketing Literature review
12 pages (3318 words) , Download 0 , Literature review
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Global strategy is multidimensional in nature and the different dimensions of global strategy shown in the conceptual framework can change the firm’s global financial and strategic performance. In order to expand into the global market, a single multinational or single global corporation view is not enough.
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Social Marketing in the Health Care Industry Marketing Literature review
11 pages (3177 words) , Download 0 , Literature review
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Healthcare is the diagnosis, medication, and counteractive action of illness, sickness, damage, and other physical and mental hindrances in people. Healthcare is conveyed by professionals in associated health, dentistry, maternity care obstetrics, drug, nursing, optometry, drug store, psychology, and other areas.
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Effects of Social Media Marketing on Brand Loyalty Marketing Research Paper
9 pages (2556 words) , Download 0 , Research Paper
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Consequently, research is convenient and required to guarantee some bearing in this mission. The effects of this study demonstrate that beneficial fights on social media are the most noteworthy drivers of brand confidence took after by significance of the substance, the fame of the substance around companions, and showing up on distinctive social media stages and giving requisitions.
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Creating a Winning Marketing Mix Marketing PowerPoint Presentation
9 pages (2576 words) , Download 0 , PowerPoint Presentation
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The paper "Creating a Winning Marketing Mix" is a great example of a PowerPoint presentation on marketing. When one is weaker- don’t run to fight for the sake of honor, opt for surrendering. Surrender is not a defeat but a time to recollect your powers, time to think, time to re-evaluate your strengths for an undefeated success. Don’t let your enemy keep on defeating and enjoying your failings.
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The Fixer - Sales, and Merchandising for Industry Marketing Movie Review
8 pages (2216 words) , Download 0 , Movie Review
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The paper “The Fixer - Sales, and Merchandising for Industry” is an exciting example of a marketing movie review. Alex Polizzi: The Fixer is a television series or an observational documentary that is being broadcast on BBC Two, presented by the famous Alex Polizzi, and is directed by Bernie Schaeffer.
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Consumer Behavior and Consumer Behavior Models Marketing Literature review
9 pages (2804 words) , Download 0 , Literature review
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Red Bull has been primarily relying on the use of the habit model in which it has availed its brand logo and brand image for attracting the maximum number of consumers. For this purpose, Red Bull’s logo is very important as it has been successful in creating a distinctive market image which is highly essential for a successful market perception of brands.
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How Effective is Emirates Airline Promotion Mix Marketing Research Paper
21 pages (5745 words) , Research Paper
Nobody downloaded yet
I might come across some problems in between the research like getting information from the website, as not too much detail is provided on the websites, secondly, I might also not get any information from the officials that easily or without requesting along with the reason, which might take longer.
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Identification of Best Marketing Strategies Used by Vodafone to Change Trends in Telecom Sector Marketing Research Paper
20 pages (5327 words) , Download 0 , Research Paper
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The paper "Identification of Best Marketing Strategies Used by Vodafone to Change Trends in Telecom Sector" is a perfect example of a marketing research paper. In accordance with the title of the proposed research study, it is apparent that this study will intend to identify a few of the best marketing practices implemented or executed by Vodafone to enhance its market share and change the trends in the telecom sector of Qatar.
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Brand Image of Ryanair and Easyjet Low Cost Airlines Marketing Literature review
20 pages (6254 words) , Download 0 , Literature review
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Branding and brand value is a crucial component business for all profit-making concerns. The long-run commercial success of an organization considerably depends on its brand image in the market. The dissertation tries to compare the brand image of two popular low-cost airlines in the market, namely Ryanair and EasyJet.  
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Applying to Msc Strategic Marketing Marketing Personal Statement
6 pages (1524 words) , Download 4 , Personal Statement
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The paper "Applying to Msc Strategic Marketing" is an outstanding example of a marketing personal statement. I recently graduated from one of the leading colleges in the UK with a bachelor’s degree in management. While for many of my contemporaries this marked the end of their academic quest in the field; based on my long and short term objectives, mine is only just commencing.
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An Investigation into the Factors that Influence Students Supermarket Choice in Glasgow Marketing Research Paper
16 pages (5431 words) , Download 0 , Research Paper
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The findings become pertinent as they can be used by supermarkets to develop effective strategies to attract students and make them committed customers. Indeed, while advertising is not very important for the student's fraternity, the low price, convenience and the quality of the products become hugely crucial issues.
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Social Media and Marketing Marketing Literature review
20 pages (5449 words) , Download 0 , Literature review
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The paper “Social Media and Marketing” is a thrilling example of a marketing literature review. Perhaps one of the best and most efficient avenues of business marketing is through social media. Social media are internet services that enable one to interact with others, share and create content via online communities. Social media offers great marketing opportunities for businesses of all sizes.
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The Growing Effectiveness of Email Marketing and Consumers Attitudes towards Email Marketing Marketing Literature review
11 pages (3332 words) , Download 0 , Literature review
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As per a recent study conducted by the Association of Business Information and Media companies, it was found that email newsletters which were sent by media companies had the least bounce rates and the highest open and click-through rates when compared with other variants like Lead Generation or third party emails of subscriber promotion emails.
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Company New Marketing Challange Marketing Literature review
14 pages (4207 words) , Download 0 , Literature review
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The paper "Company New Marketing Challange" is an outstanding example of a marketing literature review. Marketing is an important tool used by companies to among other things, define their markets, quantify the needs of their customer groups, put together value propositions to meet the needs of their segments, communicate to customers within the market, and monitor the value delivered to the market.
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The Growing Effectiveness of E-mail Marketing Marketing Literature review
22 pages (7652 words) , Literature review
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The paper "The Growing Effectiveness of E-mail Marketing" is an outstanding example of a marketing literature review. Direct marketing is creating direct contact with an existing or potential new customer directly. The primary concern of direct marketing is the behaviour of the customer and is usually integrated with other communications tools to entice the consumer.
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Process of International Branding Marketing Literature review
13 pages (3467 words) , Download 0 , Literature review
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Friesner points out that turnkey contracts often include the training and development of main workers wherever skills are sparse (2014). A turnkey contract, therefore, the client is usually left out of the construction process since the contractor is the one with the duty of handling all decisions and problems related to construction. 
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Global Smartphone Market Marketing PowerPoint Presentation
6 pages (1537 words) , Download 0 , PowerPoint Presentation
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The paper "Global Smartphone Market " is an outstanding example of a marketing PowerPoint presentation. The Global Smartphone market is growing at a significant growth rate. This Smartphone market accounts for 14% of the entire global mobile phone market. Since the last five years, this specific industry has gained a huge growth rate.
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Integrated Marketing Communications: Sponsorship Marketing Literature review
12 pages (3461 words) , Download 0 , Literature review
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The paper "Integrated Marketing Communications: Sponsorship" is an outstanding example of a marketing literature review. The study deals with integrated marketing communication tools. Sponsorship has been chosen as a strategic tool that helps to communicate the brand message to the target audience.
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Whether International Marketers Should Standardise or Adapt Their Communication in Overseas Markets Marketing Literature review
10 pages (3108 words) , Download 0 , Literature review
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The paper "Whether International Marketers Should Standardise or Adapt Their Communication in Overseas Markets" is an outstanding example of a marketing literature review. With reference to the writings by Pride & Ferrell (2011, p 8), the term marketing has been described as “a methodology of communicating the value of a product or service to customers, for the purpose of selling that product or service.”
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Digital Marketing in an International Context Marketing Literature review
11 pages (3406 words) , Download 0 , Literature review
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The literature review evaluates a number of research discussions and analyzes of the process of the usage of different types of behavior targeting advertisements over the internet. It has also emphasized on the usage of web-cookies for the purpose of gathering in-depth details about diversified consumer sections.
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The Key Roles of the Central Bank in an Economy Marketing Literature review
10 pages (2855 words) , Download 0 , Literature review
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Although central banks are owned by the state governments, they are often treated as separate entities from the ministries of finance. For central banks to function properly, they must be free from political influences. This implies that central banks have legal freedom from the ruling regimes.
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Customer Satisfaction in Retail Setting: The Role of Emotion Marketing Research Paper
23 pages (6573 words) , Research Paper
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The paper "Customer Satisfaction in Retail Setting: The Role of Emotion" is a perfect example of a marketing research paper. With due regards to the perception of different management research studies, the emotional experience of customers is driven and influenced by the existing service environment of organisations, especially in the retail business sector.
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The Ways in Which International Trade Can Be Affected by Governments Interventions Marketing Literature review
8 pages (2140 words) , Download 0 , Literature review
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The paper "The Ways in Which International Trade Can Be Affected by Government’s Interventions" is an outstanding example of a marketing literature review. Adam Smith outlined that the price mechanism in international trade is like an ‘invisible hand’ that coordinates the consumption and production decisions in a well-functioning market economy (Kerr and Gaisford 2007).
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Timing of Market Entry Strategy of E-Sports Marketing Literature review
8 pages (2179 words) , Download 0 , Literature review
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According to Schilling (2013), factors such as the reputation of the firm, whether it has the right amount of resources with which to carry out effective marketing, the extent to which the firm can be comfortable with losses in the early stage of the product’s entry into the market as well as the availability of complementary goods.
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