Marketing Essays

The paper "The Growing Effectiveness of E-mail Marketing" is an outstanding example of a marketing literature review. Direct marketing is creating direct contact with an existing or potential new customer directly. The primary concern of direct marketing is the behaviour of the customer and is usually integrated with other communications tools to entice the consumer.

Friesner points out that turnkey contracts often include the training and development of main workers wherever skills are sparse (2014). A turnkey contract, therefore, the client is usually left out of the construction process since the contractor is the one with the duty of handling all decisions and problems related to construction. 

The paper "Global Smartphone Market " is an outstanding example of a marketing PowerPoint presentation. The Global Smartphone market is growing at a significant growth rate. This Smartphone market accounts for 14% of the entire global mobile phone market. Since the last five years, this specific industry has gained a huge growth rate.

The paper "Integrated Marketing Communications: Sponsorship" is an outstanding example of a marketing literature review. The study deals with integrated marketing communication tools. Sponsorship has been chosen as a strategic tool that helps to communicate the brand message to the target audience.

The paper "Whether International Marketers Should Standardise or Adapt Their Communication in Overseas Markets" is an outstanding example of a marketing literature review. With reference to the writings by Pride & Ferrell (2011, p 8), the term marketing has been described as “a methodology of communicating the value of a product or service to customers, for the purpose of selling that product or service.”

The literature review evaluates a number of research discussions and analyzes of the process of the usage of different types of behavior targeting advertisements over the internet. It has also emphasized on the usage of web-cookies for the purpose of gathering in-depth details about diversified consumer sections.

Although central banks are owned by the state governments, they are often treated as separate entities from the ministries of finance. For central banks to function properly, they must be free from political influences. This implies that central banks have legal freedom from the ruling regimes.

The paper "Customer Satisfaction in Retail Setting: The Role of Emotion" is a perfect example of a marketing research paper. With due regards to the perception of different management research studies, the emotional experience of customers is driven and influenced by the existing service environment of organisations, especially in the retail business sector.

The paper "The Ways in Which International Trade Can Be Affected by Government’s Interventions" is an outstanding example of a marketing literature review. Adam Smith outlined that the price mechanism in international trade is like an ‘invisible hand’ that coordinates the consumption and production decisions in a well-functioning market economy (Kerr and Gaisford 2007).

According to Schilling (2013), factors such as the reputation of the firm, whether it has the right amount of resources with which to carry out effective marketing, the extent to which the firm can be comfortable with losses in the early stage of the product’s entry into the market as well as the availability of complementary goods.

The paper "Utility of Status Consumption in Marketing a Specific Brand or Product Type" is an outstanding example of a management literature review. Nearly all work applied in consumer demand literally assumes the mere presence of status consumption. The validity regarding this assumption is not supported in any available empirical inquiry.

The paper "The Liberalization of Labour Markets" is an outstanding example of a marketing literature review. As peoples (1998, p.111) notes, the liberalization of the labour markets has been one of the most crucial economic policy changes in the past couple of decades. The liberalization of the labour market involves the removal of barriers or restrictions on entry.

You may wish to concentrate on either male/ female/ gay representation or mode of address, product type, and gender, or on how consumers have responded to (both negatively and positively) the ads. Again, don’t be afraid to discuss the regulatory environment (Cheng & Chan, 2009). With the rise of new consumers especially women, the advertising establishment has been seen to rise from complete reliance on old ways of doing things.

Internet is the new platform, not only for communication but also a place where buyers and sellers who deal with different products meet. With the increased usage of the internet, there has been a significant rise in the number of people who are buying and selling goods and services through the web. This is a golden opportunity for those who would like to exploit the potential provided by technological advancement.

Advertisements have crept into everything from buying a simple snack to career building to education. Nowadays, it seems nothing can be achieved in absence of advertisements. They are the ones that help us to decide on which snack to eat, which pen to write with, what brand to wear, what soap to use, among other things. Today, a lot of money is being spent in preparing one or two minutes of an advertisement.

The paper "Market Segmentation for a Specific Consumer Product " is a perfect example of a literature review on marketing. Marketers understand that products cannot be ‘all products to all customers’. Consumers have different tastes, lifestyles, and interests. Consequently, the revelation of the marketing concepts.

The paper “External Factors and Their Effects on the Consumer Behaviour of Car Buyers” is an outstanding variant of the literature review on marketing. This paper discusses the influence of external factors (reference groups, family, social class, sub-culture, and opinion leaders) on consumer decision-making.

The paper "The Influence of Customer Loyalty on Customer Lifetime Valuation " is an outstanding example of a marketing literature review. Every other company seeks to make it profitable in the business undertakings that it has. In order to make this realizable, the company ought to focus on its marketing strategies.

The paper "Impact of Brand Extension Strategy on the Brand Image and Business" is an outstanding example of a marketing literature review. Different strategies and techniques are being used by organisations in order to manage the brands and increase brand value and worth (Mzungu, Merrilees, and Miller, 2010).

The paper “Buyer Behaviour and How Products and Brands Have Become Part of Consumer Lives” is a thrilling example of a marketing literature review. Consumer behavior refers to the choices that are made by customers about what commodities and services to procure. Marketing serves as a function that recognizes the needs and requirements of customers; and then caters to them.

The paper "Transactional Marketing versus Relationship Marketing " is an outstanding example of a marketing literature review. Relationship marketing and transactional marketing are two contrasting marketing concepts that help to define marketing in the modern world. Although similar in several ways, these two classes of marketing diverge on a number of key and important issues which will be analyzed.

The paper "An Analysis of Marketing Procedures Being Used by Leading Fast Food Franchises" is an outstanding example of a marketing literature review. The global fast-food industry can be considered as one of the fastest-growing segments which incorporate various marketing strategies to provide its range of fast-food products in different geographical locations (Schlosser, 2012).

The paper "Press Releases and Networking: Pitching the Story" is a great example of a literature review on marketing. This paper entails a story pitched onto media connectors by a local restaurant for free publicity and branding. It begins with a brief overview of the company and its target audience, followed by a process of selection of media outlets and connectors who can be effectively used for pitching the story.

The paper "Advertising and Promotion" is a perfect example of a literature review on marketing. Advertising is a complex communication method that entails using objectives and strategies to create an impact on consumer thoughts, feelings, and actions. Additionally, advertising comprises all the techniques that are utilized by marketers to reach their customers, and deliver their messages.

He finds that the main changes are in the development of new technological requirements, information technology, and the importance given to customer satisfaction and the high requirement of flexible and multitasked members. The new changing elements are different from the elements which were there from early.

Four broad subject areas were examined and they included advertising effectiveness, social media strategies, industry analysis, and consumer switching. These issues were examined in light of current reports in the media about the A&F. The literature review illustrated that the apparel industry is changing structurally.

Individual selling is considered as the major element in the marketing mix, whereby, the interactions among individuals who have a stake in the process of exchange extends beyond the transaction. This translates that establishing good relationships with other stakeholders beyond the direct decision-maker is both strategic and tactical.

Marketing increases the performance of products in the market and this is attributed to increased purchases as the buyers are motivated to buy the products. However, motivating compulsive consumers to increase the purchase of products well beyond their purchasing power exposes them to psychological challenges.

The paper “Entrepreneurial Marketing in the Exploitation of Resources and Attraction of Customers” is an earnest example of a marketing literature review. Innovation and creativity in entrepreneurship deal with; what, when, how, and why certain tents ought to be adopted through policy implementation and decision-making.

The paper "Marketing-Entrepreneurship Interface - Cheshire Innovators " is an outstanding example of a marketing literature review. Marketing-entrepreneurship interface entails a process of creating a link between the marketing techniques/strategies and entrepreneurs creative and innovative ideas so that a start-up venture or product can become easily acceptable by the customers/buyers.

The literature points, to evidence showing that where regulations and the law are abundant and are enforced, that young people have more hurdles to cross and therefore are less prone to abusing alcohol. Regulations and control on the part of the authorities make it harder for young people to gain access to alcohol.  

The above chart shows the ways through which advertisements directly influence the psychology of the consumers, thereby altering their purchasing decisions. The report of an Australian research study claimed that youth and children are the primary focus of marketing initiatives practiced by fast-food companies.

The other option available for retail businesses as an alternative to having a franchise system is running operations by its self as a retail operator through no allowance of selling licenses to the public as is done by Wal-Mart in running its retail business. This however leads to some difficulties that could besiege the retail businesses including difficulty in management. 

Mobile social networking applications are a type of software which runs on smartphones and tablets that allows user to connect to other individuals with similar interests and converse. These mobile-based social networking sites are very similar to their web-based counterparts that have achieved such a degree of notoriety over the past several years.

The buying behavior of customers can also be affected by a number of factors, such as fostering effective communication and building strong bonds. Currently, customer relations management (CRM) has become imperative. The main aim of CRM is to foster a good relationship with customers through constant communication.

With the transformation in the modern-day business due to rapid technological advancements, the operational activities of the companies have changed significantly. Contextually, the level of preferences of the customers has also changed substantially due to which the companies need to perform efficiently in the global business domain. 

The paper "Impact of Branding on Financial Services" is a great example of a literature review on marketing. Brand development and management are essential for companies offering related products and services because the brand distinguishes the goods and services of the rival businesses.

The paper "Customer Satisfaction in China" is an outstanding example of a marketing literature review. The review will examine the genesis of literature in the customer satisfaction field as different authors try to decipher the meaning of the customer relationship methods in place today. It will feature different retailers and more so the environment in China, and ways of making customers satisfied to keep coming back to these retail shops.

The paper "The Supply Chain for the Coffee " is an outstanding example of a marketing literature review. The decision on determining the future of a new procurement strategy or supply for Tesco from Africa and South America lies in the intensive analysis of the factor inherent in the supply process for any company which wishes to establish itself.

Product differentiation and the highlights of these different pointers play a major role in the choices that consumers make in the quest for the purchase of online products. E-marketing has therefore evolved to include the important pointers that highlight product differentiation and other pointers and views. 

The paper “Retail Marketing - Merchandise Range, Retail Mix for Sustainable Competitive Advantage” is a useful example of a marketing literature review. The aim of retail marketing is to involve in certain activities with the intention of promoting the concerned products to increase sales and maximize profitability.

The paper "Market Failure and Government Intervention" is an outstanding example of a marketing literature review. Mathur and Marcelin, (2015) defined a market as a structure where buyers and sellers are engaged in the process of exchange of goods, information and services. It is a place where the demand and supply of a commodity are created.

The paper "Strategic Marketing of Hamburgers" is an outstanding example of a marketing literature review. A hamburger refers to a sandwich comprising of a patty of cooked ground meat, such as beef, chicken, turkey or pork usually put inside a hamburger bun that is sliced. Hamburgers are usually served with bacon, lettuce, onion, tomato, condiments, cheese and pickles.

The paper "Implementation of City Marketing in St. Petersburg, Russia" is a brilliant example of a literature review on marketing. This strategy involves the development of a city in order to promote certain activities to take place within this city. The aim of city marketing is to develop different strategies within the city and its precincts.

The paper "Social Marketing in Health Promotion" is a wonderful example of a literature review on marketing. Social marketing according to Healey & Zimmerman (2009) is the use of marketing techniques to achieve behavioral goals. In health promotion, the marketing campaign is developed to solve health problems through marketing better attitudes and a healthier lifestyle.

Successful advertising campaigns bear in mind the significance of pre-promotion. Therefore, investing in pre-promotion creates a pre-built audience at the time of launching a brand, product, or service. Although identifying the content opportunities that are effective as well as determining the ultimate way to benefit from the advert content proves to be a great challenge.

The paper "Marketing Plan -Adelaide Hills" is a worthy example of a literature review on marketing. As Dolnicar (2008) indicates, “Every tourist is different... likes to engage in different entertainment facilities and complains about different aspects of their vacation” (p. 129).

The paper "The personal and psychological buying influences of fast fashion versus Australian designer " is a great example of a literature review on marketing. Fast fashion is a concept that has found significance among fashion retailers within the contemporary fashion industry (Bhardwaj and Fairhurst 2010).

The paper "Semiotics and Identity: Ad text Analysis" is a perfect example of a literature review on marketing. Semiotics refers to the study of symbols, signs, and how they are implemented, whether in and artifact, ad text, a specific context, or a generalized genre or cultural context. Identity deals with forging relationships between symbols and signs.

The paper "Psychological State of Consumer Behaviour - Personality and Lifestyle" is an outstanding example of a marketing literature review. This report will review existing literature sources and determine the differences and similarities between the perspectives held by the academic community regarding the issue.