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Marketing Essays
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essays
Impact of the Internet in the International Marketing Marketing Essay
11 pages
(2750 words)
, Download 1
, Essay
The development of operational activities in the global market is a common priority for firms in various industries. The terms under which this target is achieved can be different. Certain organizations emphasize on the satisfaction of their employees, so that employee performance is kept at high levels.
The Experiences of Postgraduate Scholars Who Study Abroad Marketing Essay
11 pages
(2750 words)
, Download 1
, Essay
Research on postgraduate students studying abroad adds to the understanding of the process of internationalization of higher education. This discourse centers on academic experience, reasons identified by students for studying abroad. 17 international postgraduate students from across various countries took part in the study.
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Tesco Marketing Communications Marketing Book Report/Review
13 pages
(3250 words)
, Download 1
, Book Report/Review
This study aims at analyzing the integrated marketing communications at Tesco with reference to the RABOSTIC planning framework followed by a critical comment on the appropriateness of the media and tools used and the CSR demonstrated by Tesco in its marketing communications. Marketing communications is an aim of supporting the marketing plan.
Branding, Pricing, and Distribution Strategy Marketing Assignment
7 pages
(1750 words)
, Download 1
, Assignment
The company should promote the brand by leveraging on the strengths like excellent customer service and low prices of the products. Affordability and eco-friendliness of the products and the free services provided to the customers are the main factors that should be focused upon in the brand management process of Green Solutions.
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Marketing Plan of the Star Corporate Services Marketing Assignment
12 pages
(3000 words)
, Download 2
, Assignment
The SCS services can be broadly categorized in two corporate services, namely, corporate training services and corporate product launch services. Moreover, the training services of the company mainly provide three kinds of training: leadership development, cultural transition and team skill development.
Why Is Correct Management of Service Encounters So Important Marketing Assignment
12 pages
(3000 words)
, Download 1
, Assignment
Service encounters involve transactions in which people provide goods and services to other people. Services of vendors, travel agents and product suppliers, сommunication services such as offers, requests and greetings are all part of service encounters. To provide these services effectively, it is important for dealers to understand them.
The London Residential Property Market Marketing Essay
35 pages
(8750 words)
, Download 1
, Essay
This essay demonstrates that transaction costs economics and the new institutional economics have provided ways in which traditional economic model on the assumptions of maximizing behavior by individuals can be used in understanding the relationship between institutions and the reform process (Craciunesco, 2006).
Strategic Marketing And Planning Marketing Case Study
9 pages
(2250 words)
, Download 1
, Case Study
Jaguar Land Rover applied for the grant in January for the purpose of partially funding a 400m pound project for the development of a new Land Rover motor vehicle. The new vehicle is intended to be manufactured at Merseyside’s Halewood plant and is said to be the smallest and lightest ever manufactured by Land Rover.
Integrate Marketing Communication and Automobile Industry Marketing Case Study
16 pages
(4000 words)
, Download 1
, Case Study
According to the research, IMC is often regarded as a holistic approach towards the notion of marketing communication that inhibits different marketing communication segments like online and off-line advertising, sales promotion, and direct marketing to work separately in isolation but it proposes their combined effort towards the achievement of marketing objective of the business.
Importance Of Measurement Of Company Performance Marketing Case Study
9 pages
(2250 words)
, Download 2
, Case Study
The liquidity ratios come next. It’s very much important for a firm to keep a certain level of liquidity in its portfolio so that in need it can lay its hand on the liquid assets. These ratios may change rapidly as its components i.e. both the short terms assets and liabilities can get easily changed over time periods.
McDonalds ustomer Satisfaction Strategies Marketing Research Paper
12 pages
(3000 words)
, Download 2
, Research Paper
As much as fast food restaurants are highly influenced by competitor behaviour as an exogenous variable, the staff also affects the consumers’ perception and behaviour as an endogenous variable. This paradigm of behaviour is essentially associated with the ever-rising fast food restaurant competition in townships across the globe.
Top Four Marketing Strategies for Small Business Marketing Literature review
16 pages
(4000 words)
, Download 1
, Literature review
Janet Becker is an authority n the field of marketing strategy as she has started with only two clients and currently, she has now helped more than 7000 business owners. Her own business sets the example for it has been growing continuously and, in fact, since its inception, it has grown more than 100% each year.
Marketing Research Techniques and Research Methods Marketing Research Paper
11 pages
(2750 words)
, Download 1
, Research Paper
There are four main steps that need to be followed for research: a) Defining the research, b) Designing the research, c) Doing the research and d) Describing the research (Jobber, 2004). This paper aims at discussing the research process and the various steps that are involved in the entire process.
Distribution of Thai Rice in UK Marketing Assignment
10 pages
(2500 words)
, Download 1
, Assignment
Thailand is the 6th largest producer of rice in the global market, however, when it comes to trade, Thai rice is the most traded rice at the global platform (Industry Outlook, 2009). This illustrates the cutting edge that Thai rice has over its competitors, particularly the rising competition coming from India and China.
Direct and Digital Marketing Marketing Essay
33 pages
(8250 words)
, Download 1
, Essay
Since the time immemorial, the civilizations were being built up over trade and marketing and a considerable chunk of the human population would migrate constantly for trading purpose. Gone has those days. Now a day, our system has evolved in such a manner that we can able to visualize the foreseeable future
The Proper Hedging Strategy: Considerable Advantages for Hedgers and Speculator Marketing Research Paper
11 pages
(2750 words)
, Download 1
, Research Paper
The futures market attracts parties who are risk averse, looking for the best means to protect their assets against certain risks. It is also a place where individuals with an appetite for high risks match wits and skill against others in what is called a zero-sum game in the expectation of high rewards.
Product or Service Differentiation Marketing Coursework
9 pages
(2250 words)
, Download 1
, Coursework
Firms strive to gain a competitive advantage in the market so as to have customer loyalty and increased revenue by position their products or being cost leaders. According to Porter, cost leadership and product differentiation should be applied in isolation to avoid firms being stuck in the middle.
London Ships of Historic Interest Partnership Marketing Case Study
10 pages
(2500 words)
, Download 1
, Case Study
In the years to come, the London ships hold exceptional promise and a sound marketing strategy, based on current market research on this subject, could throw up interesting propositions. The main audience could be school and college goers, research scholars in ancient British maritime history and other people.
Innovation And Product Development Of Nokia Marketing Research Paper
17 pages
(4250 words)
, Download 1
, Research Paper
Nokia has been able to capture a wide demographic consumer segment especially by offering products to the consumers in a variety of price range. There are products offered for the high-income group, low-income group, business people, college and university goers, music lovers and also people requiring high memory space.
The Main Problems Arising in Tata Motors Marketing Assignment
18 pages
(4500 words)
, Download 1
, Assignment
The project makes an analysis of the various issues creeping into the company due to the acquisition. There are cultural issues, strategic issues, and interdepartmental issues which have been explained. Also, certain problems also arise in the choice of the style of leadership which has to be followed.
The Global Strategy Framework of Nestle Marketing Research Paper
18 pages
(4500 words)
, Download 1
, Research Paper
The overall strategy posture of the company stands at the benefits that a global strategy formulation can provide. Nestlé is aiming to do business at the emerging markets of the world and it is essential for the company to design a well-equipped global strategy. The global strategy would benefit Nestlé to gain competitive advantage.
McKenzies Furniture Marketing Communication Strategy Marketing Book Report/Review
10 pages
(2500 words)
, Download 2
, Book Report/Review
The organizational goals associated with the marketing communication activity are to improve the taste and satisfaction level of the target audience pertaining to wooden furniture. The overall goal of the communication plan will be to increase the awareness of the target audience about McKenzie’s furniture’s products and services.
Integrated Communication Campaigns Questions Marketing Assignment
16 pages
(4000 words)
, Download 1
, Assignment
Consumer loyalty means that the aspects of brand loyalty with relation to different brands, and indeed the whole of the category come under it. It also means that consumer loyalty plays a big role in marketing communication campaigns from time to time. These campaigns need to be fine-tuned in relation to the loyalty levels of the consumers
Market Segmentation and Muslim Loyalty Marketing Book Report/Review
18 pages
(4500 words)
, Download 1
, Book Report/Review
The author states that given the trend toward globalization and international expansion of markets, modern retailers are faced with increasing competition as well as the need to expand their products and services to appeal to broader market segments. This process is requiring retail grocers to identify and target specific ethnic market segments.
Fundamentals Of Sports Marketing Marketing Research Paper
10 pages
(2500 words)
, Download 1
, Research Paper
Sports marketing can be traced back to the 1870s when tobacco manufacturing companies designed baseball players’ cards and put them in cigarette packs. This was in order to develop their brand loyalties and improve their sales. The tobacco industry has therefore played a very big role in the development of sports marketing (Pope, 1997, pp 16).
Does Customer Satisfaction Have an Effect on Sales Performance Marketing Dissertation
13 pages
(3250 words)
, Download 2
, Dissertation
In other words, some factors are very imperative for the success of any company, and sales performance is one of these factors, as it decides financial performance of the company, which plays a crucial role in its survival.
Service Marketing: Direct Marketing as a Strategic Tool Marketing Case Study
10 pages
(2500 words)
, Download 1
, Case Study
Customer retention is a function of three drivers: customer satisfaction, affective and calculative commitment, and situational and reactional triggers (Gustafsson, Johnson & Roos 2005). Customer satisfaction is achieved when a company surpasses the expectations of consumers as regards the quality of its product or service offer.
Value Chain Model Marketing Assignment
8 pages
(2000 words)
, Download 3
, Assignment
According to the Council of Logistics Management has defined the term logistics as the process of implementing, planning and controlling the flow of goods and their storage from the origin point to the final delivery point. (Chan, JO, 2007). H-T has an efficient method of handling its inbound logistics.
Consumer Marketing - High Involvement and Low Involvement Purchases Marketing Assignment
10 pages
(2500 words)
, Download 1
, Assignment
The perceptions of consumers with regards to luxury brands are influenced by the degree of commonality that is usually associated with brands that are mass produced and marketed. Dissonance-reducing behaviour occurs when the consumer is not able to spot certain significant differences between brands.
Relationship Marketing and Traditional Marketing Marketing Dissertation
10 pages
(2500 words)
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, Dissertation
The author states that relationship marketing is different from other forms of marketing in that it recognizes the long term value to the business firm of keeping customers, as opposed to direct or "Intrusion" marketing, which focuses upon accomplishment of new clients by targeting majority statistics based upon prospective client lists.
Labor Market Changes In The Last 20 Years Marketing Case Study
12 pages
(3000 words)
, Download 1
, Case Study
The politicians did not do anything to improve these situations which lead Stern to make a decision to help those who were suffering. As America was going through a transformation due to the economic conditions, the solution was the need of the hour. Stern boldly took decisions to reform the health care tax system.
Product Design Processes Marketing Research Paper
10 pages
(2500 words)
, Download 1
, Research Paper
Product design processes have been investigated in a comprehensive manner. The chief users of product design processes, and the purposes and ways in which the processes are used have been determined. Further, the reasons for using product design processes, and the different types of processes have been identified
Cilantro - High Quality and Upscale Niche Coffeehouse Marketing Research Paper
15 pages
(3750 words)
, Download 1
, Research Paper
The company will use the opportunity combined with its success factors to market the product in the city of Los Angeles, home of the trendsetters. The marketing strategy will be based on the company’s high-class target market which will be reflected in the product positioning, pricing and promotional strategies described in this marketing plan.
Sales Management Role Plays Marketing Case Study
10 pages
(2500 words)
, Download 2
, Case Study
It has been more than 30 years now that Caitlyn notebooks have empowered countries, communities, customers and people all across the globe to use technology to realize their dreams. It provides quality products that help customers to achieve more where ever they are, be it home, work, school or anywhere in the world.
Ethics and Marketing Marketing Assignment
14 pages
(3500 words)
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, Assignment
The conclusion from this study states that marketing is a discipline that is directly connected with all facets of contemporary life. To usher in an ethical approach in marketing it is a must that the marketers scale over the traditional utilitarian notions of marketing and allow for a definition of marketing that accommodates non-business activities.
Basis of Competitive Advantage in the Retail Marketing Marketing Dissertation
12 pages
(3000 words)
, Download 2
, Dissertation
The report is required to be prepared by taking into consideration the retail marketing business of a retail outlet which has no international expansion and is planning to enter into the market of Sweden. The retail company named as Morrisons Supermarket has been chosen which is considered as the fourth leading supermarket chain in the UK.
Concepts of Market Segmentation Marketing Research Paper
8 pages
(2000 words)
, Download 1
, Research Paper
The most profitable market segment for the sofa-beds in the UK would be the market segment based on demographics and psychographics. Demographic variables like income will play an important role here. It will help to determine what quality the manufacturer should offer in order to meet the demand of its target market, without increasing its cost
Marketing Strategy at Orange Mobile Marketing Case Study
12 pages
(3000 words)
, Download 1
, Case Study
In the current era of globalization, the businesses are going through a competitive period and have to become more flexible and resilient in order to adapt to the changes in the present scenario. It is essential for the firms operating in today’s environment to consider the effects of surroundings on their business activities in every aspect.
The Labatt Brewing Co as a Well Known Brand Marketing Coursework
12 pages
(3000 words)
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, Coursework
This essay analyzes not only the risk associated with implementing the plan but also the promotional and advertising strategies required to ensure the successful implementation of the product. Introducing new products to a market requires a major push upon its entry phase in order to build brand awareness.
Entrepreneurship in Marketing Marketing Assignment
16 pages
(4000 words)
, Download 2
, Assignment
The objective of this essay will be to analyze the emerging themes in entrepreneurial marketing. The current status of entrepreneurship will be examined. The essay will also discuss emergence over the years. Entrepreneurial marketing has also been suffering from various issues such as lack of funding and increase in competition leading.
The Impact of Cause Related Marketing on Consumers Marketing Essay
29 pages
(7250 words)
, Download 2
, Essay
This paper employs a descriptive research method, which uses observation, interviews, and surveys. In this method, it is possible that the study would be convenient and quick since this paper aims to determine the role of training in cultivating a corporate culture in managing quality. Descriptive research could also suggest unanticipated hypotheses.
Fragrant Soap Launch to Household Consumers in California Marketing Research Proposal
8 pages
(3403 words)
, Download 1
, Research Proposal
Fragrant Soap Co. was established in the United States in 1989 and has become a market leader in the supply of liquid soaps in hotels and spas in the United States. The company is particularly strong in the California, Michigan and Illinois states. Liquid soaps are popular to many consumers because they ease dry skin and keep skin healthy.
Consumption, Markets and Culture Marketing Essay
12 pages
(3000 words)
, Download 1
, Essay
In everyday life, people acknowledge that socio-cultural principles play a crucial function in the economic mechanism, but, with a number of exclusions, economists do not acknowledge this. One of the several schools of thought in economics that carries fundamental socio-cultural principles into consideration is that of conventional economics.
Different Types of Marketing Communications Marketing Research Paper
24 pages
(6000 words)
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, Research Paper
In order to improve marketing communications, it is highly recommended that Sainsbury should first and foremost take into consideration the needs and interests of the customers who are the major drivers of any business. In actual fact, the purpose of marketing communication is to satisfy the needs of the customers profitably.
Marketing Management by Phillip Kotler and Kevinlane Keller Marketing Book Report/Review
12 pages
(3000 words)
, Download 1
, Book Report/Review
The advent of globalization has fulfilled the demand of more and more niche segments and has resulted in increased profits for small and medium-sized business. Despite this, there are still some businesses that only cater to a local market. For example, French New channel usually present news in French and are thus targeting the local market only
The Impact of Ethics Social Responsibility on the Marketing Activities Marketing Case Study
10 pages
(2500 words)
, Download 1
, Case Study
This part of the paper will compare and contrast the impact of ethics/corporate social responsibility on the marketing activities of three organizations – UPS, Starbucks, and Nike. Any organization including UPS (United Parcel Service) could not exist like they are in an island without any one around.
The Importance Of Packaging, Its Role and Significance Marketing Term Paper
12 pages
(3000 words)
, Download 2
, Term Paper
Let us try to define this phenomenon, Brand name constantly confused with the trademark. The brand is the notion of legally-oriented products of any producer, while Trade Mark is the sign of ownership of a brand. If a Trade Mark of a brand is simply registered, then you need to create a brand, position it, maintain it and manage it.
The Factors Affected the Market of a Family Run Online Tourism Agency Business Marketing Term Paper
10 pages
(2500 words)
, Download 1
, Term Paper
SIT packages have great influence on the local tourism and that is the reason, they are becoming popular overseas. Apart from the fact that they boost the local trade and employment, SIT packages are known to take even the smallest nation or the family business out of obscurity and into the world limelight.
Marketing of a Tourism Destination: Bristol Marketing Case Study
16 pages
(4000 words)
, Download 2
, Case Study
Bristol has introduced ‘product based marketing’ which would focus to design the products and services as to meet the customer needs. It mainly focuses on the people who are supposed to buy the services rather than looking at the entire mass market. The marketing efforts must be in accordance with the overall business objectives of tourism
Marketing Management of Pizza Hut Marketing Research Paper
11 pages
(2750 words)
, Download 1
, Research Paper
Organizations across the globe follow this maxim religiously, since in order to retain their competitive positioning in the industry customer satisfaction is inevitable and of utmost significance. The concept of market orientation is based on the classic marketing doctrine which is centered on satisfying the needs and tastes of the customers and achieving complete customer satisfaction in the process.