Free Marketing Essay Examples and Topics | Page 32

New Product Development - Pizzeria Marketing Research Paper

10 pages (3023 words) , Download 1 , Research Paper

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The paper “New Product Development - Pizzeria” is a fascinating variant of a research paper on marketing. Food affects people in various aspects including physical, emotional, and spiritual well-being which is reflected in various nutritional approaches. With the increasing concern on the quality of food, consumers are increasingly expecting quality, safety, and diversity of people.

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Food for Fork - Prospects of the New Restaurant Marketing Research Paper

24 pages (3946 words) , Research Paper

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The paper “Food for Fork - Prospects of the New Restaurant” is an actual variant of a marketing research paper. There are hosts of factors that one needs to consider before opening up a new business entity. Present managers, business people as well as prospectus entrepreneurs need to make rational decisions.

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Charles Books Club - Problem Analysis and Statistics for Technical Business Reports Marketing Research Paper

17 pages (5252 words) , Download 0 , Research Paper

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The paper “Charles Books Club - Problem Analysis and Statistics for Technical Business Reports” is an actual variant of a marketing research paper. It provides a report on a study that was conducted at Charles Books Club to provide information concerning the customer base and determining the strategies that could be used to select customers relevant to the new title ‘The Art History of Florence’.

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Effects of Globalization on the Marketing and Strategy of Apple Marketing Research Paper

27 pages (6581 words) , Research Paper

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The paper “Effects of Globalization on the Marketing and Strategy of Apple” is a forceful example of a marketing research paper. Apple is a multinational corporation based in America and has stocks listed on the New York Stock Exchange. Apple is a specialized company in designing, developing, and manufacturing electronic equipment such as computers, smartphones, and software.

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Touch Screen Research and Marketing and the Consumer Opinion on Its Efficacy Marketing Research Paper

10 pages (1847 words) , Download 0 , Research Paper

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The paper “Touch Screen Research and Marketing and the Consumer Opinion on Its Efficacy” is a meaningful example of a marketing research paper. The use of surveys by most organizations is a bid to understand the target population and create ample knowledge that can create an advantage in the market.

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Measuring the Demand of Ethical Consumerism Marketing Research Paper

21 pages (5836 words) , Research Paper

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The paper "Measuring the Demand of Ethical Consumerism" is a perfect example of a marketing research paper. The egg debate has become the most discussed in many nations including the United Kingdom. Many people around the world use eggs for breakfast as a source of proteins. In 2015, the production of eggs in the United Kingdom was estimated at 100 billion.

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The Satisfaction Levels among the Respondents Based on Different Items at the Lincoln Christmas Market Marketing Research Paper

14 pages (2530 words) , Download 0 , Research Paper

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The paper “The Satisfaction Levels among the Respondents Based on Different Items at the Lincoln Christmas Market” is a germane example of a marketing research paper. This research study done by the city council through the University of Lincoln students sought to establish the number of people who usually patronize the Christmas market.

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Value Created by Christmas Market and Practices Undertaken by the Organizers Marketing Research Paper

34 pages (4119 words) , Research Paper

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The paper “Value Created by Christmas Market and Practices Undertaken by the Organizers” is an entertaining example of a marketing research paper. The aim and objective of the current paper are to highlight the value generated by the Christmas market and to differentiate the practices undertaken by the organizers.

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Analytical Techniques for Marketing Marketing Research Paper

7 pages (2829 words) , Download 1 , Research Paper

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The paper "Analytical Techniques for Marketing" is an excellent example of a research paper on marketing. The paper establishes the factors that measure students’ attitudes to the importance of supermarket features. This has been achieved through cluster analysis of data. Cluster analysis is defined as a technique for classified large amounts of information into manageable and meaningful units.

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New Dive Center - Level of the Competition, Demand of Products and Services, Customers Accessibility Marketing Research Paper

23 pages (6885 words) , Research Paper

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The paper “New Dive Center - Level of the Competition, Demand of Products and Services, Customers’ Accessibility” is a detailed example of a marketing research paper. A business location is crucial to the success of any business. This is because the right business location gives the business the advantage of easy access to customers, raw materials, labor, and transport.

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Lessons for Samsung from Apples Marketing Strategies Marketing Research Paper

6 pages (1897 words) , Download 0 , Research Paper

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Apple is arguable the most successful smartphone manufacturer in the world. Apple’s success arises from the strategic marketing technique that ensures that every product they launch is a success story. Through Apple’s successful marketing strategies, other players in the market can make lessons in order to improve their profitability.

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International Logistics Inc Analysis Marketing Research Paper

8 pages (2210 words) , Download 0 , Research Paper

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International Logistics Inc. needs to lay down strategies that will guarantee its survival, growth, and expansion. The company must seek to increase its international market share by identifying potentially viable international markets. When looking for new international markets, it is prudent to look beyond the obvious candidates.

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The Effects of Social Media in Purchase Behaviour ofthe UK Consumers Marketing Research Paper

16 pages (5322 words) , Download 1 , Research Paper

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The growth of social media has become a formidable phenomenon in the 21st century, which is, shaping the behavior of the consumers on both sides of the Atlantic. The use of e-commerce has become extremely popular among consumers as a potential tool for shopping. Globalization has heavily impacted online purchase.

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The Aspects of Advertising Process of Unhealthy Food in Hong Kong Marketing Research Paper

13 pages (4266 words) , Download 0 , Research Paper

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The beginning of the 21st century has accelerated the process of business evolution all over the world. Technological growth and competition are the primary drivers for business growth in the contemporary scenario. New strategies are being formulated in order to develop the core competencies of business and gain a competitive advantage.

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New Product Development by Highland Spring Marketing Research Paper

13 pages (3682 words) , Download 0 , Research Paper

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Studies suggest that consumers have numerous reasons for availing bottled water and they express their dissatisfaction with tap water because of taste and smell besides health concerns. In the past decade, the demand for bottled water has grown consistently and the trend has been noticed worldwide, although the growth rate differs in different countries.

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HSBC Strategic Marketing Analysis Marketing Research Paper

9 pages (3320 words) , Download 0 , Research Paper

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The selling price is based on the delivery date and all payments are to be made in the customers’ currency. HSBC has made a sure sum offer of $2,150,000 based on fluctuations in the foreign exchange rates. Based on the average expected profit of $2,187,000 and a standard deviation of $34,811, the offer should not be accepted since there is a high probability (83.4%).

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How to Develop a Smartphone Application for College Students to Use Marketing Research Paper

8 pages (2257 words) , Download 0 , Research Paper

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Most students believed that the most important task to be performed by the application would be checking the exam schedule. The next important task would be to check their grades, remind them of their due dates, check on their notes and slides, class location reminders, the e-textbook, parking, news, chatrooms, and finally for paying their tuition.

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Different Marketing between China and Europe Marketing Research Paper

21 pages (5902 words) , Research Paper

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In this particular study marketing trends in the European and Chinese markets shall be thoroughly analyzed. This concept is all about spreading awareness amongst the consumer market so as to initiate high revenue margins. Marketing strategy is a mechanism adopted by firms to increase sales percentage and gain competitive advantage.

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The Fast Food Market and Attitudes of Students in Regent University Marketing Research Paper

6 pages (2189 words) , Download 0 , Research Paper

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The study of the data collected has been analyzed with a mixed approach i.e. qualitative and quantitative approach (Namey & et. al. 2007). On the basis of the mixed research approach, the data collected from the interviews and questionnaire surveys were analyzed with the assistance of charts, pie-diagrams, and graphs among others.

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Impacts of Perceived Risk and Perceived Quality on Online Purchase Decisions of UK Customers Marketing Research Paper

62 pages (10104 words) , Research Paper

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The advent of online shopping has helped them to make quick and reliable decisions about the purchase of any clothes online. In the past, the online shopping concept was only employed by the business executives but presently with the wide acceptance of the internet, the global market has concentrated on clothes, accessories, and shoes.

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Customer Relationship Management in Etihad Airways Marketing Research Paper

78 pages (10126 words) , Research Paper

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The paper “Customer Relationship Management in Etihad Airways” is a bright example of a marketing research paper. The airline industry is one of the most challenging sectors in the business industry. The reason behind this is the vast resources needed in order to deliver quality service and to face the competition.

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Sales and Sales Management Marketing Research Paper

17 pages (4484 words) , Download 0 , Research Paper

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Advancement in technical aspects has largely contributed towards ensuring innovation and creativity within operations of the companies. It has been comprehended that the external business market has changed significantly in recent years owing to which companies have to adopt a diversified approach towards meeting the demands of the same.

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Relation Persisting between Japanese Takeaway Restaurants and Age of Consumers Marketing Research Paper

6 pages (1929 words) , Download 0 , Research Paper

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The paper “Relation Persisting between Japanese Takeaway Restaurants and Age of Consumers” is a convincing example of a marketing research paper. Fast food restaurants are gaining popularity with increased levels of consumption of fast foods by people. The changing lifestyle of the people and the market conditions are acting as a driving force for the development of takeaway restaurants.

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Atlantic Quench Cranberries Inc.: Online Marketing Plan Marketing Research Paper

14 pages (4414 words) , Download 0 , Research Paper

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The company produces fruit juices mainly of cranberries and grapes. However, the company plans to diversify its products according to the customers’ desires. The company owns vast farmland cultivating cranberries and grapes and selects the best quality of fruits for producing the fruit juices.

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The Implications of Cross Border Merger and Acquisition of Market Economies Marketing Research Paper

12 pages (3452 words) , Download 0 , Research Paper

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The paper "The Implications of Cross Border Merger and Acquisition of Market Economies" is a perfect example of a marketing research paper. Cross border merger and acquisition impact market economies in various ways. Global economies over the years have integrated in order to leverage each other’s resources to grow and expand.

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Ethical Issues in Social Media Marketing Marketing Research Paper

10 pages (2981 words) , Download 0 , Research Paper

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The paper "Ethical Issues in Social Media Marketing" is an outstanding example of a marketing research paper. The study looks at the factors that are perceived to be unethical in social media marketing. Social media marketing is important for many small and medium businesses and the proper implementation can ensure the success of an organization.

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Entry into the Dutch Car Market, Taking into Account Car Thefts Marketing Research Paper

11 pages (2332 words) , Download 0 , Research Paper

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The paper “Entry into the Dutch Car Market, Taking into Account Car Thefts ” is a thoughtful example of a marketing research paper. Over the past five years, the number of cars sold in the Netherlands has increased tremendously. The young generations that have disposable income form the largest market segment.

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Foreign Market Entry Strategies and Operations of International Retailing Industry Marketing Research Paper

13 pages (3930 words) , Download 0 , Research Paper

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In this era of contemporary business and global integration, retailing is considered to be an international phenomenon (Larimo, 2013). The retailing industry, specific to the countries from various corners of the globe has shown marked expansion especially during the last two decades of the twentieth century.

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Consumer Behaviour Study of Cadburys Dairy Milk Chocolate Range Marketing Research Paper

10 pages (2942 words) , Download 0 , Research Paper

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Dairy Milk was ranked as the top-selling chocolate bar in the U.K, in the year 2014 (Cadbury, 2015). Cadbury initiated its first-ever chocolate bar with a greater proportion of milk content than the previous chocolate bars in the year 1905 in England.

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Overwhelming Trends and Experiences of International Students Enrolled in Massey Universitys Programmes Marketing Research Paper

7 pages (2012 words) , Download 0 , Research Paper

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The issues and problems associated with international students are not unique at Massey University. It happens everywhere, even among local universities. However, some students are integrated into the system more easily than others. And this is where the interplay between the personal, the cultural, and the organizational forces could come in.

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Customer Satisfaction in United Arab Emirates Banks Marketing Research Paper

22 pages (5841 words) , Research Paper

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Quality services are an antecedent of customers’ satisfaction forms one of the highly important factors that propel the development and growth of the service sector. Considering that provision of quality services is a must to achieve customer satisfaction, such an element has increasingly become important within the service industry.

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Wal-Mart Price Wars in Germany Marketing Research Paper

7 pages (2061 words) , Download 0 , Research Paper

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Wal-Mart is a mega American retailer chain that has its operations globally. Sam Walton founded the company in 1992 and since then, it has tremendously expanded into the global arena. The company's huge success is largely attributed to its Everyday Low Price strategy, which allows the company to sell its products below their cost.

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The Use of Sexual Images in Fashion Advertisements Marketing Research Paper

6 pages (1783 words) , Download 0 , Research Paper

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The author states that the reason why advertisement is commonly used by many companies and organizations today is that it communicates the desired products to a large number of people. Companies are increasingly improving their communication campaigns to ensure that their products reach as many consumers as possible.

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The Manner in Which Australian Designer Brands Compete with Other International Brand Marketing Research Paper

16 pages (4112 words) , Download 0 , Research Paper

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The paper "The Manner in Which Australian Designer Brands Compete with Other International Brand" is a perfect example of a marketing research paper. This thesis report looks at evaluating the manner in which Australian designer brands compete with other international brands. To be specific the paper looks at evaluating the different marketing elements of product involvement, familiarity, quality, distribution, risk.

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Reasons and Aftermath of Smartphone Dependence Marketing Research Paper

24 pages (4774 words) , Research Paper

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The paper “Reasons and Aftermath of Smartphone Dependence” is a thrilling variant of a research paper on marketing. The aim of the investigation is adding a scant body of knowledge concerning Smartphone dependence. For the purposes of this survey, the definition for ‘Smartphone’ is “mobile phones like iPhone and those using the Android operating system with advanced connectivity and computing.

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Meeting Customers Needs Marketing Research Paper

12 pages (66 words) , Download 0 , Research Paper

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It focuses on identifying a business problem or problems and related issues prevalent within this organization from both marketing and operational perspectives. Then, it covers the relationships amid the marketing and the operational aspects of the problems or the issues and the current customers as well as their engagement within the organizations’ services.

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The Effects of Social Media on Consumers Trust and Loyalty of the UK Fashion Industry Marketing Research Paper

11 pages (63 words) , Download 0 , Research Paper

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Table 3 shows the results of regression analysis conducted to estimate the impact of E-WOM, online communities, and online advertisements on purchasing intentions of the students. On the other hand, table 4 represents the regression analysis to estimate the impact of the same three variables on brand loyalty.

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Market Analysis of BlackBerry Smartphones Marketing Research Paper

21 pages (53 words) , Research Paper

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About a decade ago, the big thing to have was the BlackBerry. Everyone wanted the phone because of the innovative technology that the phone provided that no other phone had at the moment. It was a portable computer that gave professionals easy access to documents and emails on the go with a built-in QWERTY keyboard that allowed for easy typing.

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International Marketing and Foreign Business Marketing Research Paper

13 pages (47 words) , Download 0 , Research Paper

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The key goal of effective and sound market research is to analyze consumer behaviour and interpret it. This helps in translating the perspectives of customers into an actionable marketing strategy. There should be an open dialogue with customers to understand consumer behaviour and trends that may influence sales.

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Market Research and Business Performance Marketing Research Paper

12 pages (3556 words) , Download 0 , Research Paper

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Additionally, the need to widen the customer base is another focus of these companies. In today’s world of business, it is significant to note that the different producers in an industry compete for the same customers (Birn, 2004, p. 228). The companies usually engage in the production of the same products but what differs is the branding.

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Effect of Celebrity Endorsement on Purchase Behavior of Sports Shoes Marketing Research Paper

6 pages (1 words) , Download 0 , Research Paper

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Celebrities are immensely popular and their popularity is defined as their celebrity factor. When they endorse a particular product, the celebrities’ popularity helps increase the sale of the product as they are inclined to transport their positive image to the brand they are endorsing. Celebrities are found in various sectors including theater, sports, and films.

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Sustainability in Supply Chain: Italian Leather Shoe Industry Marketing Research Paper

10 pages (2839 words) , Download 0 , Research Paper

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From a management perspective, the sustainable business tactic is helpful for any organization to reduce the impact of various environmental, social, or other operational factors, which can harm the overall business operation in the long run (Crane and Matten, 2016). Rainey (2010) has mentioned that there are some key issues on sustainable business development.

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Customer Perception of Product Packaging Marketing Research Paper

18 pages (4626 words) , Download 0 , Research Paper

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Buyers' major purchasing decisions are based on their perceptions of the underlying product, which are primarily shaped by several features of the packaging. The physical appearance of the package affects consumers’ attitudes concerning a product. Research shows that packaging features affect the perceptions and preferences of consumers.

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Reasons Leading To the Loss of Competitive Advantage of Tesco Marketing Research Paper

13 pages (3840 words) , Download 0 , Research Paper

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Tesco used to be the biggest retailer in the UK during the 2000s. However, it has lost its customers to discounters Aldi and Lidl who were two of the largest competitors of the brand. There are many reasons including external environment, internal environment, corporate strategies, etc. that lead to Tesco lose its competitive advantages.

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Effects of Word of Mouth on Brand Awareness and Purchase Intention of Young Consumers Studying Marketing Research Paper

33 pages (9969 words) , Research Paper

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Data has been gathered from the students of the Northampton University regarding their views about the performance of the low-cost airlines in the UK market. The results of the statistical tests are linked to the facts discussed by the researcher in the literature review.

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Effects of Green Marketing Marketing Research Paper

33 pages (10203 words) , Research Paper

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Moreover, the researcher has also discussed a model that is applicable to the Chinese automobile sector. Finally, the research gap stated that there is not much research undertaken related to the green marketing strategies adopted in the automobile sector. The researcher has gathered quantitative data from the customers in the hybrid car sector and this data has been used to undertake several tests.

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Impact of Poor Customer Relations in Ports and Maritime Marketing Research Paper

14 pages (3473 words) , Download 0 , Research Paper

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The paper “Impact of Poor Customer Relations in Ports and Maritime ” is a convincing example of a marketing research paper. There are major global challenges that face the customer services in the ports and maritime industry at large in Logistics and supply chain management. These include global customer supply chain exposure by the effects of ash from the Icelandic cloud. Introduction There are major global challenges that face the customer services in ports and maritime industry at large in

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Level of Satisfaction with the Services among the Visitors of Lincoln Christmas Market Marketing Research Paper

12 pages (2381 words) , Download 0 , Research Paper

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The paper “Level of Satisfaction with the Services among the Visitors of Lincoln Christmas Market” is an informative example of a marketing research paper. The research was carried out using primary data. Primary data involve collecting data from live participants selected from the target population.

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Myanmar - Factors Influencing the Ability of a Company to Be Market Leader of Purified Drinking Water Marketing Research Paper

43 pages (10145 words) , Download 1 , Research Paper

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The paper “Myanmar - Factors Influencing the Ability of a Company to Be Market Leader of Purified Drinking Water” is a brilliant example of a marketing research paper. Myanmar’s bottled water industry has grown exponentially despite the challenges it faces, both internally and externally.

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How Behaviors of People Are Identified to Be Creating an Impact over the Selection of Tour Packages Marketing Research Paper

8 pages (154 words) , Download 0 , Research Paper

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The paper “How Behaviors of People Are Identified to Be Creating an Impact over the Selection of Tour Packages” is a relevant example of a marketing research paper. The report aims to analyze the behavioral aspects of people in the selection of holiday packages. Costs, duration, activities, accommodation, food, and transportation are the criteria based on which analysis of the behavior.

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