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Marketing Essays

Result for Subject Marketing:
19702 essays
The North Face Strategic Marketing Report Marketing Case Study
11 pages (2934 words) , Download 0 , Case Study
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The paper "The North Face Strategic Marketing Report " is a good example of a marketing case study. North Face is one of the key manufacturers and distributors of backpacks in the United States and in the world. The company controls a substantial market share and is a force to reckon with in the backpacking industry.
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Positioning Strategy of Accolade Wines Marketing Case Study
6 pages (1789 words) , Download 0 , Case Study
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The paper "Positioning Strategy of Accolade Wines" is an outstanding example of a marketing case study. The Australian wine industry in recent years has faced serious challenges like structural oversupply, water availability and declining sales in an increasingly changing global market. The number of entries in the wine industry has increased significantly.
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Cochlear Company - Pest Analysis Marketing Case Study
8 pages (2000 words) , Download 0 , Case Study
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The paper "Cochlear Company - Pest Analysis" is an outstanding example of a marketing case study. Cochlear company is a popular company in Australia that is based in the country’s capital, Sydney. It is known to produce and supply several implants. The implants are the Baha bone, the Hybrid electro-acoustic, and the Nucleus cochlear implants.
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Marketing Audit Report for Apple IPad Mini Marketing Case Study
12 pages (3369 words) , Download 0 , Case Study
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The paper "Marketing Audit Report for Apple IPad Mini" is a perfect example of a marketing case study. Apple iPad mini is the product of a study in the Australia market at the moment. It is one of the technology-based items that has startled the Australian market. Apple iPad mini has fluid performance, fast and beautiful screen.
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How Can B2B Marketers Use the Internet to Its Advantage Marketing Coursework
7 pages (2050 words) , Download 0 , Coursework
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The paper "How Can B2B Marketers Use the Internet to Its Advantage" is a perfect example of marketing coursework. Business to Business marketing has gained much popularity in the modern world. It describes the commerce transactions between businesses like between the producer and the wholesaler, or between the wholesaler and the retailer and other such combinations.
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Examination of Diet Coke Marketing Mix in Australia Marketing Case Study
6 pages (1868 words) , Download 0 , Case Study
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The paper "Examination of Diet Coke Marketing Mix in Australia" is a great example of a marketing case study. This paper analyses the marketing mix of Diet Coke in the Australian market. The intention of the paper is to shed light on the segmentation and composition of diet coke in the Australian market.
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Brut Deodorant Australian Target Market Marketing Case Study
11 pages (3115 words) , Download 0 , Case Study
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The paper "Brut Deodorant Australian Target Market" is a good example of a marketing case study. The product chosen for this assignment is Brut Deodorant. Brut deodorant is a personal care product developed and sold in the Australian market. It has long-lasting deodorant protection that prevents the body odor without living a sticky residue. It ensures that the user has confidence as he or she interacts with other people.
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Uncle Tobys Market Audit Report Marketing Case Study
8 pages (2106 words) , Download 0 , Case Study
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The paper "Uncle Tobys Market Audit Report" is an outstanding example of a marketing case study. Cereals have been found to be profound in meeting the nutritional needs of children as well as grown-ups. Uncle Tobys Company has been functioning on the slogan of an improved diet for improved health.
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LG Smart TV in the Australian Market Marketing Case Study
15 pages (4141 words) , Download 0 , Case Study
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The paper "LG Smart TV in the Australian Market" is a perfect example of a marketing case study. According to an article by Pendlebury (2011), LG unveiled its smart TV models in 2011. However much it has been a trend for smart TV models to be unveiled at CES 2011, LG brought forth a difference and instead of coming up with the troubled Google TV model, it featured a platform that was developed in house (Pendlebury, 2011).
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The Success of Rexona Company Marketing Case Study
9 pages (2731 words) , Download 1 , Case Study
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The paper "The Success of Rexona Company" is a great example of a marketing case study. Rexona deodorant for women which is my product of research is a product of Unilever Company. Unilever is the biggest company known in the world for the production of antiperspirants and deodorants. Rexona was first made in Australia in the 1960s
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Nudie Company Marketing Objectives Marketing Case Study
12 pages (3241 words) , Download 0 , Case Study
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The paper "Nudie Company Marketing Objectives" is a good example of a marketing case study. Nudie is a company that deals with production and marketing of fresh and natural fruit juice products. The company began its operations way back in 2003. The main objective was to meet the needs of consumers who wanted to enjoy juice products that did not have so many additives.
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Market Segmentation and SWOT Analysis of Fairfax Media in Australia Marketing Case Study
6 pages (1948 words) , Download 0 , Case Study
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The paper "Market Segmentation and SWOT Analysis of Fairfax Media in Australia" is an outstanding example of a marketing case study. Fairfax Media is among the leading Australia media companies. Its operations are diversified and have branches in Australia, United States and New Zealand (Australian Securities Exchange 2013).
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Marketing Plan for NAB Marketing Business Plan
12 pages (3000 words) , Download 0 , Business Plan
Free
The National Bank of Australia was established in the year 1858. It was originally known as the National Bank of Australasia and it rapidly became famous to be one of the most established financial and banking institutions in Australia. The Bank grew by taking over several other banking organizations within Australia.
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Marketing Analysis of Colgate Total Toothpaste Marketing Case Study
12 pages (3288 words) , Download 0 , Case Study
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The paper "Marketing Analysis of Colgate Total Toothpaste" is a perfect example of a marketing case study. The concept of marketing can give an analytical explanation by taking in to account different components that constitute it. Marketing is a concept that has always been explained by different scholars in different ways.
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Marketing Mix of Samsung Galaxy S4 Smartphone in Australia Marketing Case Study
12 pages (3568 words) , Download 0 , Case Study
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The paper "Marketing Mix of Samsung Galaxy S4 Smartphone in Australia " is a great example of a marketing case study. The product I researched in the Australian market is the Samsung Galaxy S4 Smartphone. I have researched the performance of this product in the Australian market. Samsung is a leading brand name in the Australian market with phones and other consumer products like TVs and other home appliances.
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Plum Organics: Marketing in China Marketing Case Study
8 pages (2052 words) , Download 0 , Case Study
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The paper "Plum Organics: Marketing in China" is a good example of a marketing case study. Plum Organics is a global leader and pioneer in the provision of organic baby food, drinks, and snack products for kids and toddlers. The company is globally recognized for recipes that exemplify the modern approach and trend in family nutrition.
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SWOT Analysis of Honda Motor Company Ltd Marketing Case Study
12 pages (3092 words) , Download 0 , Case Study
Free
The paper "SWOT Analysis of Honda Motor Company Ltd " is a good example of a marketing case study. Honda Motor Company Ltd was founded by one engineer called Honda Soichiro who started a technical research institute in 1946. The research institute was to develop small combustion engines. It came to be Honda Motor Company in 1948 and it started producing motorcycles in the following year.
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Kelvinator Refrigerator Strategy Development Report Marketing Case Study
8 pages (2740 words) , Download 0 , Case Study
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The paper "Kelvinator Refrigerator Strategy Development Report" is an outstanding example of a marketing case study. After distress owing to the economic recession, houseware manufacturers are getting back to the growth just as consumer confidence enhances. Appliance and houseware market and the industry face stiff competition from other stores department and supermarket that sell houseware
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Apple Inc Market Analysis Marketing Case Study
10 pages (2958 words) , Download 0 , Case Study
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The paper "Apple Inc Market Analysis" is a perfect example of a marketing case study. Apple Inc. started out as a computer-based company but time went bur the company diverted resources into new ventures such as mobile phones and music players. These new ventures have impacted positively on its operations and its brand.
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Analysis of Critical Incident Techniques Marketing Case Study
8 pages (2348 words) , Download 0 , Case Study
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The paper "Analysis of Critical Incident Techniques" is a great example of a marketing case study. During my academic tours across the country; I always book my hotel reservations online. In this particular circumstance, I sought for a three-star hotel in the city rather than the usual five-star hotels due to the financial constraints that I was experiencing.
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Emerging Markets Business Strategies Marketing Coursework
6 pages (1848 words) , Download 0 , Coursework
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The paper "Emerging Markets Business Strategies" is an outstanding example of marketing coursework. Emerging markets is a topic that is widely discussed in various literature. The literature focuses on emerging markets progress and development (Meyer 2004, p.255). Emerging markets have become increasingly the primary drivers of the world economy.
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Situational Analysis of the Company Qantas Airways Limited at the Macro Level Marketing Case Study
8 pages (2320 words) , Download 0 , Case Study
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The paper "Situational Analysis of the Company Qantas Airways Limited at the Macro Level" is a good example of a marketing case study. Qantas Airways Limited is one of the world’s most competitive air carriers providing its clients with both passenger and cargo transport. The company is facing stiff competition from other flier companies such as the fly emirates and the Etihad companies.
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Marketing Segmentation for Motorola Droid Razr Marketing Case Study
15 pages (4132 words) , Download 1 , Case Study
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The paper "Marketing Segmentation for Motorola Droid Razr" is an outstanding example of a marketing case study. With the increasing global competition among various industries, most organizations have invested their resources towards satisfying the consumer needs including factors that must be employed to meet their needs and motivate them.
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Factors Influencing an Organizational Buying Centre Strategic Decision-Making Marketing Case Study
8 pages (2287 words) , Download 0 , Case Study
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The paper "Factors Influencing an Organizational Buying Centre Strategic Decision-Making" is an outstanding example of a marketing case study. The major characteristic of organization buying is the fact that it is a group activity. People from different departments of the organization and with different expertise contribute to the purchasing decision.
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Virgin Mobile, McDonalds Australia, National Australian Bank Marketing Case Study
13 pages (4412 words) , Download 0 , Case Study
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In general, the paper "Virgin Mobile, McDonalds Australia, National Australian Bank" is a perfect example of a marketing case study. Services are undoubtedly integral in any economy today. It’s also true that services have become the fastest-growing component of international trade (Lovelock et al, 2011).
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Service Scenarios in Dodo Australia, Hungry Jacks, Thrifty Car Rentals, Australia Post and Apple Marketing Case Study
9 pages (2507 words) , Download 0 , Case Study
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The paper "Service Scenarios in Dodo Australia, Hungry Jacks, Thrifty Car rentals, Australia Post and Apple" is a great example of a marketing case study. With the liberalization of markets and easier access to consumers, businesses are always doing their best to attract as many consumers as possible. In this view, their main aim is to maintain and grow market share with incumbent consumer satisfaction.
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Marketing for Bonds Company Marketing Case Study
14 pages (4262 words) , Download 2 , Case Study
Free
The paper "Marketing for Bonds Company" is a good example of a marketing case study. Brand analysis of any company involves weighing the business situation, its position in bringing in profits and introducing strategies to improve on the company’s operation. This analysis focuses on the industry and the competitive conditions in the market.
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Marketing Report on Land Rover & Land Cruiser Marketing Case Study
12 pages (3349 words) , Download 0 , Case Study
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The paper "Marketing Report on Land Rover & Land Cruiser" is an outstanding example of a marketing case study. The automobile has enabled people to travel from one place to another however in recent times automobile has captured a larger market segment ranging from the necessity to luxury. The first automobile was invented and designed in Germany during the 1880s which was powered by an internal combustion engine.
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Market Analysis of Apple Inc Company Marketing Case Study
7 pages (2015 words) , Download 0 , Case Study
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The paper "Market Analysis of Apple Inc Company" is a great example of a marketing case study. The report provides a deep analysis of Apple Inc. Company. The iPad, which is one, of the company’s products, is taken into consideration. The evaluation of marketing analysis, sources of competitive advantage, and profitability analysis.
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Apples Performance in the Market Marketing Case Study
8 pages (2507 words) , Download 0 , Case Study
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The paper "Apple’s Performance in the Market" is a good example of a marketing case study. Apple Inc. was started in 1976 as Apple computer by Steve Jobs and Steve Wozniak in the United States. The company main aim was to make user-friendly computer in the market which led to the introduction of their first computer in 1978. In three years, Apple had made a revolution in the PC market.
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My Visit to Disney Adventure Park during Summer Holiday Marketing Coursework
9 pages (2557 words) , Download 0 , Coursework
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The paper "My Visit to Disney Adventure Park during Summer Holiday" is a good example of marketing coursework. Consumer behavior plays a critical role in the planning and development of marketing strategies. In the tourism sector, the concept of consumer behavior starts by searching the right leisure places to visit.
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Understanding Consumer Purchasing Pattern Marketing Case Study
11 pages (3156 words) , Download 0 , Case Study
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The paper "Understanding Consumer Purchasing Pattern" is a perfect example of a marketing case study. Buying behavior refers to an ultimate consumer’s decision-making process in buying and use of products. It revolves around studying why consumers buy certain products, the factors that influence their purchases and the changing factors in society.
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My Experiences with Moss Bros Company and Qantas Marketing Case Study
11 pages (3159 words) , Download 0 , Case Study
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The paper "My Experiences with Moss Bros Company and Qantas " is a perfect example of a marketing case study. This paper will examine my personal encounters with different products and services. This encounter with different services providers will be highlighted in regard to the frameworks and models, which I have come across during my studies.
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What Does McDonalds Fast Food Company Require to Be Successful in the Victorian Market Marketing Coursework
14 pages (3777 words) , Download 0 , Coursework
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The paper “What Does McDonald’s Fast Food Company Require to Be Successful in the Victorian Market?” is an engrossing example of the coursework on marketing. The decision chosen for analysis is decision 1 which is McDonald’s decision to open a new restaurant at Tecoma in Victoria. I have done a lot of research on the topic and the course.
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Marketing Analysis of Fast Food Store Marketing Case Study
14 pages (4029 words) , Download 1 , Case Study
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The paper "Marketing Analysis of Fast Food Store" is a great example of a marketing case study. A marketing plan plays a critical role in establishing any form of business. With an ineffective marketing strategy, the company’s hard work to acquire customers will turn out to be random and very inefficient.
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Organisations Overall Business from Marketing Marketing Case Study
5 pages (1483 words) , Download 0 , Case Study
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The paper "Organisations Overall Business from Marketing" Is a great example of a Marketing Case Study. ALTAS Ambarlı Port is considered the general management, joint-service and harmonization corporation of Port of Ambarlı which has everyday jobs on universal administration, transportation, geologic research, defense and ecological arrangements of the region. 
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Company Entry Modes Marketing Essay
8 pages (2181 words) , Download 0 , Essay
Free
The paper "Company Entry Modes" is a great example of a marketing essay. If a company is seeking to enter into a new market, a venture, or an investment opportunity, there are a number of issues that management should put into consideration before making the crucial strategic decision. Out of the various modes a company can use, evaluation of the best option should be done in an in-depth manner for maximum benefits to be reaped.
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Duopoly and Monopolistic Competition Market Structures Marketing Assignment
11 pages (3064 words) , Download 0 , Assignment
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The paper "Duopoly and Monopolistic Competition Market Structures" is a perfect example of a marketing assignment. A duopoly is a form of oligopoly market structure which has two big sellers or producers. It is rarely seen in an idealized form which is a market that has exactly two dominant players. An example that comes close is the worldwide aircraft market which is dominated by Airbus and Boeing (George, 2012).
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Recommendations to Moose Enterprise Pty Ltd Marketing Case Study
14 pages (4394 words) , Download 0 , Case Study
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The paper "Recommendations to Moose Enterprise Pty Ltd " is a great example of a marketing case study. Humanity has an aggravated desire for music. This emanates from the notion that music is good for the soul and heals the brain. With these in mind, it is apparent that there is a market niche as there is insufficient music equipment developed for children.
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Telstra Marketing Management and Planning Marketing Case Study
6 pages (1671 words) , Download 0 , Case Study
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The paper "Telstra Marketing Management and Planning" is a good example of a marketing case study. The company under analysis is Telstra which is the largest telecommunication sector in Australia and is owned and governed by the Australian government. The situational analysis of this company revealed that this company is endowed with extensive strengths.
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Strategic Marketing Plan for a Company Marketing Case Study
9 pages (2466 words) , Download 0 , Case Study
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The paper 'Strategic Marketing Plan for a Company" is an outstanding example of a marketing case study. Any business idea can be achieved.  The readiness and willingness of the owner of the business idea, to share the intentions of making it come true, marks the beginning of any successful business.
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Amazon Com Online Marketing Success Marketing Case Study
20 pages (5593 words) , Download 0 , Case Study
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The paper 'Amazon.com Online Marketing Success" is a great example of a marketing case study. When Amazon.com was launched in 1995 by 29-year old Jeff Bezos, there was little indication of the kind of influence it would have on marketing philosophy as a whole. By 2000, it is indicated that Amazon.com was a phenomenal success, so much that other book marketers such as Border and Barnes & Noble had to set up their respective online businesses.
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Coca-Cola Amatil Marketing Mix Marketing Case Study
8 pages (2224 words) , Download 0 , Case Study
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The paper "Coca Cola Amatil Marketing Mix" is an outstanding example of a marketing case study. This analysis will center on Coca-Cola Amatil which operates in the beverage industry and has robust operations in five countries including New Zealand, Australia, Papua Guinea, Fiji and Indonesia. This analysis will be divided into four major segments as evident into the subsequent sections.
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Service Quality in Islamic and Conventional Banking in the Middle East Marketing Case Study
13 pages (5129 words) , Download 0 , Case Study
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The paper 'Service Quality in Islamic And Conventional Banking in the Middle East" is a perfect example of a marketing case study. Purpose: The aim of this paper is to review some of the key studies on banking service quality with particular attention to the Middle East and GCC countries that were published in the last three decades, and provide some future research directions.
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Knowledge Management System Design Marketing Essay
7 pages (2044 words) , Download 0 , Essay
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The paper "Knowledge Management System Design" is an outstanding example of a marketing essay. As the level of innovation continues to change day in day out Australia’s automotive industry is constantly in need of substantial design to meet the sophisticated customers’ needs, tastes and preferences.
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Wizard Home Loans Company's Insurance Marketing Case Study
12 pages (3594 words) , Download 0 , Case Study
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The paper "Wizard Home Loans Company's Insurance" is a good example of a marketing case study. Wizard Home Loans was established by Mark Bouris in 1986 as a non-bank mortgage lender. Bouris sold it in 2004 to GE Money Australia (Plunkett 119). By 2006, Wizard had become the leading non-bank mortgage lender in Australia, with around 250 branches across the country.
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Coles Supermarket's Marketing Management and Planning Marketing Case Study
6 pages (1752 words) , Download 0 , Case Study
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The paper “Coles Supermarket’s Marketing Management and Planning” is an engrossing example of a case study on management. It is an apparent fact that Coles Supermarket in Australia operates in a highly competitive business environment. This is with core competition coming from Woolworths which commands almost 42 % of the market share in the country.  
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Integrated Marketing Communication of Triumph Bonneville Motorcycles Marketing Case Study
11 pages (3029 words) , Download 0 , Case Study
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The paper "Integrated Marketing Communication of Triumph Bonneville Motorcycles " is an outstanding example of a marketing case study. This research paper intends to look at an analysis of the potential expansion of the Triumph Bonneville Motorcycles to other countries and to reach great or large numbers of the clients across the world.
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Public Speaking and Intercultural Competence Marketing Assignment
5 pages (1578 words) , Download 0 , Assignment
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The paper "Public Speaking and Intercultural Competence" is a perfect example of a marketing assignment. Public speaking is my strongest area when it comes to communication. I have the ability to persuade people to appreciate my understanding of an issue. I can easily articulate my points about a particular issue easily while maximizing their potential among recipients.
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Audi Small Car in Australia - Opportunities and Threats Marketing Case Study
13 pages (3540 words) , Download 0 , Case Study
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The paper "Audi Small Car in Australia - Opportunities and Threats" is a perfect example of a marketing case study. Marketing in every business is the key to the success of the business product. It is through marketing that the products can be made known in the market. It is also through marketing that the performance of the product can be assessed and reviewed so as to find out the best way forward for the product.
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1551 - 1600 results of 19702 items
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