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Amazon Com Online Marketing Success - Case Study Example

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Summary

The paper 'Amazon.com Online Marketing Success" is a great example of a marketing case study. When Amazon.com was launched in 1995 by 29-year old Jeff Bezos, there was little indication of the kind of influence it would have on marketing philosophy as a whole. By 2000, it is indicated that Amazon.com was a phenomenal success, so much that other book marketers such as Border and Barnes & Noble had to set up their respective online businesses…

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Subject: Marketing
Type: Case Study
Level: Undergraduate
Pages: 20 (5000 words)
Downloads: 0

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