New Media, Social Networking - Assignment Example

Concepts: New media Customer Inserts His/Her Name Customer Inserts Grade Course Customer Inserts Tutor’s Name September 08, 2008 WEB 2.0 It’s a world of your choice because it is the world of web 2.0 giving your dauntless ideas, ideologies, scientific thoughts and unprecedented temperaments a new shape and various dimensions. Since the early 60’s of new innovative streams to this day, World Wide Web has posited itself as a promising arena for any idea ready to get materialize in any form or shape. In cyber world, you are always finding yourself ready to click and open the windows for more new and inspirational clicks. (Image Source: Online) Tim O’Reilly defines it, as a platform but without any boundary, and creates a gravitational pull and can understand Web 2.0 as certain sites tied together with principles and practices but at a certain distance just like a solar system. (O’Reilly, 2005) Web 2.0 is all about interacting with the world with just a click of a mouse. It has made your work far more easy and convenient. It is found everywhere in fact you can feel the impact of it in every niche and crevasse of society. Adopting the various Web 2.0 tools like Wikis, blogs, mashups and social networking sites enable you to harness fruitful gains in every sphere of your work areas like, sales, marketing, communications, research and development and human resources etc. Various companies are too making the economic complexities of the offline world into the real and easy online world to turn the Web 2.0 engines to make millions. Web 2.0 is a brainchild of Sir Tim Bernes Lee and was conceptualized as a result of the brainstorming session between O’Reilly and MediaLive International. But now she can say good-bye to Web 2.0 as Web 2.3 is slowly taking its place. Reference: O’ Reilly, T. 2005. What Is Web 2.0: Design Patterns and Business Models for the Next Generation of Software. Retrieved on September 8, 2008 from W.W.W: http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html Source Of Image: http://suniljohn.com/blog/wp-content/uploads/2008/02/800px-web_2_0_map_svg.png Spam: Why Scared of Spam? The word spam strikes at our nerves like a cord, we are all afraid. But the question raised is: what is Spam and why should we afraid of the spam? But before answering this, there is a need to understand first what is spam? All of us find our email boxes full of unsolicited and uninvited mails that many times may fill up your storage space. These mails are more of advertisement letters inviting you to read their mails and act upon. In technical terms, these ads are called as unsolicited commercial emails (UCEs). (Weaver, Online) (Source image: online) Spam Emails are regularly offered to the Internet users who want to avoid unsolicited email. These mails could come from anywhere or any department and are of two types: Cancellable Usenet spam and Email spam. Cancellable Usenet spam is a single message sent to 20 or more Usenet newsgroups, makes them loose the utility of newsgroups loading them with unnecessary posts whereas Email spam makes the individual users their target by sending them direct mail messages. (Mueller, Online) The term Spam was first used by the newsgroup postings, which were generally considered to be off subject. Then in mid 1990, one of the unsolicited email got her the name spam and it was solely because of the resemblance created between the way SPAM, which is a lunchmeat, taken by a restaurant customer in a 1970 Monty Python skit. In a comedy skit, waitress offered large number of Spams repeatedly to the customer as her duty towards every customer’s entry into the restaurant even though customer did not want it. (Weaver, Online) References: Muller, S.Z., What is spam? Retrieved on September 8, 2008 from W.W.W: http://spam.abuse.net/overview/whatisspam.shtml Weaver, J.C., Spam-What is it? Retrieved on September 8, 2008 from W.W.W: http://www.spam-filter-review.toptenreviews.com/what-is-spam.html Source Of Image: http://blog.wired.com/photos/uncategorized/2007/12/04/spam.jpg Social Networking The world online has changed the way we perceive and look at the world around us, and besides several other things in our lives, it has changed our inherent nature of socializing. It has brought the world at our doorsteps through websites providing platform for us to develop network of friends and business partners. When we form groups of likeminded people and socialize with them through websites, we develop social networks. (Satterfield, 2006) These social websites form online community of net users and the members of the community share common interests like their hobbies, religious thoughts, politics, sports or movies. Registration to these websites gives us access to the other member’s profile and many websites also give us privilege to contact them. There are many websites directed at the one main issue or interest inviting only like-minded people whereas others also known as traditional social networking websites have open memberships for every one. People form groups sharing common interests, while other members are ignored. You can also use social networking as a place to promote your website, enhance your business and spread a word or two about you among millions of people world wide. But certain precautions needed to be taken before forging into any alliance or making friends. You have to be cautious, as there are predators always ready to create nuisance and would never divulge their real identity. Especially women have to remain extra cautious as the unscrupulous elements can cause emotional, psychological and many other harms. Social networking is useful too but use it wisely, and take advantage of it. Reference: Satterfield, B. 2006. What Can Social Networking Do To Your Organization? Retrieved September 8, 2008 from W.W.W: http://www.techsoup.org/learningcenter/internet/archives/page9215.cfm Source of Image: http://www.davidairey.com/images/websites/social-network.jpg What is Blog? Enter in a website where there is unlimited access to express your opinions, thoughts and ideas and can even criticize the main ideas of a writer who is an owner of the site. Such type of website is a blog. Commentaries, description of events, materials including graphics and videos added at regular intervals form a part of a blog. Entries are added in a reverse chronological order. It can also mean maintaining or adding content at regular intervals for its readers to read and give their views and opinions. A blog is the most interactive and user-friendly site where readers have an easy access to leave his or her comment and can also create links to other blogs and web pages related to the topic. They can create a back-link through the comment to his own web page increasing the scope of his own web page to expand. The blog itself constitutes text, images and links toward other blogs in the form of tagging, web pages and several other ways to reach wider audiences. (Josh Marshall's talkingpointsmemo.com blog in 2002 on 6 December.) One more kind of blogging creating niche among bloggers is Micro-blogging consisting of several blogs with posts of small size. (Miller, 2007). As on December 2007, blog search engine Technorati had been tracking more than 112 million blogs. (Technorati Media, Online) With the arrival of video blogging, the term blog has got on with much loose meaning like having a bit of media whereby subject expresses his opinion and can simply talk about anything. Blog could be of any kind and type depending on the needs of the clients and can achieve popularity through two means: citations as well as affiliations’. So enjoy the use of web world and keep on blogging. Reference: Technorati Media. Welcome to Technorati. Retrieved September 8, 2008 from W.W.W: http://technoratimedia.com/about/ Miller, J.L. Microblogging: What Is It Good For? Retrieved September 8, 2008 from W.W.W: http://www.webpronews.com/insiderreports/2007/10/30/microblogging-what-is-it-good-for Josh Marshall's talkingpointsmemo.com blog in 2002 on 6 December. Source of Image: http://en.wikipedia.org/wiki/Blog Multimedia Multimedia takes us into the journey of digital world where various forms of media are integrated together to conceptualize new form of music or any other entertainment web page. For e.g. it could be a web page on the topic related to Mozart having text giving details of composer and an audio file of some of his music. It can also have his video played behind. The media could be text, graphics, audio, animation, video, data, etc. (techFAQ, Online) (Braucth, Happy Snowman: Computer Graphics, Online) Besides several kinds of media incorporated together, it can also include interactive media in the form of media players such as video games, CD ROMs teaching lessons or it could also be an information Kiosk at a subway terminal. Many also name multimedia as hypermedia or rich media. (techFAQ, Online) But in actuality, multimedia has varied dimensions and it is defined according to the way it is used and put into practice. The main special feature of multimedia is its interactive nature and the users decide what content is to be delivered, how it is to be delivered and when it will be delivered? It is also termed as text media. It has become a part of our culture and has entered into every sphere of our life; from television to VCD, DVD, CD ROM, movies, animations, magazines are all part of multimedia enigma. Multimedia used for education purposes is very useful and very effective means to increase the interest and knowledge. Any program or lesson in classroom if used through multimedia technique increases its receptiveness among students. As technology is improving, so are the developments in multimedia bringing us into the virtual reality of everything and anything making them enticing and entertaining. Reference: Braucth, Happy Snowman: Computer Graphics. Retrieved September 8, 2008 from W.W.W: http://www.fotosearch.com/photos-images/multimedia.html Tech FAQ. What is Multimedia? Retrieved September 8, 2008 from W.W.W: http://www.tech-faq.com/multimedia.shtml Concept of Internet Decades back, ships were bringing the world together by transporting people and goods all across the world but now it is Internet. The concept Internet is a revolution in itself and is an interconnection of hundreds of thousands of independent computers and communication systems. This interconnection has been made possible by certain set standards making communications possible and this whole process and the way computers interact with each other are called as protocols. The whole process also involves end user applications; associated data structures and the ways information can be processed, manifested, or used. It is best termed as information superhighway. (Kahn & Cerf, 1999) (Source of Image: Online) Internet is enabling us to bring several brainpowers together to further create number of features and advances facilitating the net users to mark their niche in any of their social, economic or cultural arena. But just like the federal highway system, it has its own underpinnings with several layers of services for computer professionals to explore and end users to make a significant use. Through the much-advanced technology and with the increase in the speed of the net information, networks are now having greater capacity to transport and switch video in the digital form or in the other digital formations. Today the magnitude of Internet is thousand times more than it was in the past with around 60 million host computers on the Internet today. (Kahn & Cerf, 1999) It has brought the concept Web 2.0 making it most interactive and user-friendly bringing not only social but business entrepreneurs and people of all walks of life to catch the world audience beyond limited and domestic domain. Reference: Kahn, R. E. & Cerf, V. G. 1999. What Is The Internet (And What Makes It Work) Retrieved September 8, 2008 from W.W.W: http://www.cnri.reston.va.us/what_is_internet.html Source Of Image: Retrieved September 8, 2008 from W.W.W: http://www.microsoft.com/library/media/1033/windows/ie/images/community/columns/internet2.jpg WIKI If you want to have any knowledge of any subject under this blue sky, enter into the Wikipedia. It’s an encyclopedia of any word and any subject of any topic in any language contributed by volunteers who would like to share their information with net users across the globe. The name Wikipedia means portmanteau. In other words, these are combination of words and their meanings. Articles in Wikipedia create links with the other related guides adding additional information and knowledge. (Source: The wikipedia.org Web site, Wikipedia's homepage for all languages) Created in 2001, it has become one of the largest referred website bringing in as per 2008 estimates 684 million visitors every year. Any person without any specialization can add to the contents and share his knowledge as long as they are meeting Wikipedia’s editing policies and standards. Any error can be easily rectified by number of alert editors and software, which can revert the mistakes. (Wikipedia, 2008) Wikipedia is an ongoing process whereby older articles become more in detail and in depth whereas new articles may have information but it could be less and may be improper and without adequate source. It can also have un-encyclopedic content, or can damage the credibility of the topic therefore any academic student or researcher is prohibited to make use of wikiepedia as a source of their research and study. Wikipedia is a part of family Web 2.0 creating what is known as network effect-a buzzword of marketing professionals; enabling users to make their contributions and adding to the site’s value, leading to its list more and more of users and it goes on and on. (Ogbuji & Zepheira, 2007) Wikipedia meets the expectations of the users and adds to the fostering of a culture of collaboration and integration. Reference: Ogbuli, U. & Zepheira. 2007. Real Web 2.0: Wikipedia, champion of user-generated content. Retrieved September 8, 2008 from W.W.W: http://www.ibm.com/developerworks/web/library/wa-realweb4/index.html Wikipedia. 2008. Wikipedia:About. Retrieved September 8, 2008 from W.W.W: http://en.wikipedia.org/wiki/Wikipedia:About Amazon.com Amazon.com is breaking all the cords of the web technological boundaries to give the net users fun of shopping sitting at homes with just click of their mouse. Having a base in Seattle Washington, it is a first ever electronic commerce company to sell variety of goods through the medium Internet. Shopping is also very easy at Amazon. You can review the goods and books, compare their prices and then make decisions. The goods once ordered are shipped to the address provided. Jeff Bezon is the founder of Amazon who launched it online in 1995, and since then it did not look back. It has now various goods at display for users to buy and choose from. Initially it was an online store of books naming Cadabara.com but later diversified into various fields. Initially its marketing plan could not succeed and it gained very little profit reaching at the breaking point during the period of .com buzz, but steadily it grew during late 1990’s and soon began to garner the profit. Its first profit earned was in the year 2001 earning U.S. $5 million; just 1¢ a share, but this profit earned was a step towards their success. (Source of image: online) Amazon.com is another Web 2.0 tool for online marketers to take advantage of. Along with Google, it was Amazon who was the first to add web service interface to its data. They were the first one to create user-generated content, which has become quite popular now. (Malik, 2005) It allows its customers to put their views in their comments sections and also enables other business ventures to form their own e-commerce web sites with the help of technology Amazon. Reference: Mallik, O. 2005. Amazon.com, Harbinger of Web 2.0 Trends. Retrieved September 8, 2008 from W.W.W: http://gigaom.com/2005/11/06/amazoncom-harbinger-of-web-20-trends/ Source of Image: http://www.topnews.in/files/amazon.jpg Read More