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Marketing Essays

Result for Subject Marketing:
19702 essays
Pepsi Max & Doritos: Situation Analysis Marketing Case Study
6 pages (1789 words) , Download 0 , Case Study
Free
The paper "Pepsi Max & Doritos: Situation Analysis " is a great example of a marketing case study. This marketing strategy of communication is geared towards Pepsi max & Doritos with the aim of increasing the customer base of the company product. According to the Australian market statistics, the most recent market survey shows the Pepsi Max &Doritos products having being ranked position 26th overall.
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Ethics Relevant to the Practice of Marketing Marketing Assignment
6 pages (2008 words) , Download 0 , Assignment
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The paper "Ethics Relevant to the Practice of Marketing" is a wonderful example of a Marketing Assignment. Millions of consumers use the Internet every day to conduct research on goods and services, communicate with their friends and family, discuss their hobbies and passions, and to be entertained.
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Samsung To Push Humanizing Features In New Galaxy Phone Marketing Research Paper
12 pages (4227 words) , Download 0 , Research Paper
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The paper "Samsung To Push Humanizing Features In New Galaxy Phone" is a great example of a Marketing Research Paper. This white paper documents the report of research carried out to analyze the usage of smartphones among the public and their various preferences. The first section of the paper discusses the background of the study using various primary and secondary sources. 
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Service Delivery Model of Pizza Hut and Pizza Heaven Marketing Case Study
30 pages (6616 words) , Case Study
Nobody downloaded yet
The paper 'Service Delivery Model of Pizza Hut and Pizza Heaven" is a good example of a marketing case study. Organizations working in any industry has to continuously strive towards satisfying the customers through their product offerings, value for money, quality of service and similar other factors.
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Purchasing Process and Decision Making - Consumer Behaviour Marketing Coursework
8 pages (2298 words) , Download 0 , Coursework
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The paper "Purchasing Process and Decision Making - Consumer Behaviour" is a good example of marketing coursework. A famous consumer analysis quote says: “we surround ourselves with valued material possessions as a matter of our lives taking the course. A sense of linkage to the concrete and observable world external to ourselves permits us to obtain a sense of stability and continuity in an otherwise less stable existence”.
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Valued Material Possessions, Sense of Linkage and Stability of a Consumer Marketing Coursework
8 pages (2230 words) , Download 0 , Coursework
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The paper "Valued Material Possessions, Sense of Linkage and Stability of a Consumer" is a good example of marketing coursework. Schultz, Kleine and Kernan (1999) state that, “we surround ourselves with valued material possessions as a matter of our lives taking the course. A sense of linkage to the concrete and observable world external to ourselves permits us to obtain a sense of stability and continuity in an otherwise less stable existence.”
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Social Networking and Consumer Behavior Marketing Coursework
14 pages (3893 words) , Download 0 , Coursework
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The paper "Social Networking and Consumer Behavior" is an outstanding example of marketing coursework. Social networking has taken a new dimension in the modern world because it influences the manner in which people in different societies interact with each other. As a result, online social networks have broken barriers of communication which existed in the past.
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How to Design Successful International Market Marketing Coursework
7 pages (2029 words) , Download 0 , Coursework
Free
The paper 'How to Design Successful International Market" is a good example of marketing coursework. Businesses that are taking part in global trade in the 21st century have a real task before succeeding. The global environment is so competitive and participants require real and tested strategies to experience a breakthrough in the market.
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Giorgio Armani and Internet Use Within the Market Marketing Case Study
7 pages (2138 words) , Download 0 , Case Study
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The paper "Giorgio Armani and Internet Use Within the Market" is a wonderful example of a Marketing Case Study. Giorgio Armani is a company owned by Giorgio Armani, an Italian designer; the company was founded in 1975 and majored mainly in men’s wear. It has since diversified and now deals with bags, shoes, jewelry women’s wear, cosmetics, and home furnish among others.
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Strategic Analysis of GE Healthcare India Marketing Case Study
8 pages (2387 words) , Download 0 , Case Study
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The paper "Strategic Analysis of GE Healthcare India" is a perfect example of a marketing case study. GE Healthcare is an American multinational that huge investments around the world. The company has over 30 years of intense presence in India which has a huge population of more than 1.2 billion people. The market for Ultrasound equipment is great in India owing to large birth rate numbers (Cole 2003:125).
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Green Marketing and CSR Marketing Coursework
14 pages (3821 words) , Download 0 , Coursework
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The paper "Green Marketing and CSR" is an outstanding example of marketing coursework. Companies and organizations are currently in a business environment which seems to be more committed to various societal issues. This has in a way forced them to embrace both green marketing and corporate social responsibility.
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Marketing Strategy for The Punk Magazine Marketing Case Study
9 pages (2391 words) , Download 0 , Case Study
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The paper 'Marketing Strategy for The Punk Magazine " is a perfect example of a marketing case study. In today’s business world, marketing has gained a lot of significance and popularity than in previous years. The reason for this is that producers are constantly competing with each other to gain market share and increase their consumer bases.
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Market Analysis of S-Cargo Trike Marketing Case Study
7 pages (2066 words) , Download 0 , Case Study
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The paper "Market Analysis of S-Cargo Trike" is a perfect example of a marketing case study. Buses, motorbikes, cars, trains and other locomotives are the likely competitors facing S-Cargo Trike. The trend in technology shows that the use of mobile phones and internet technology in advertising is increasing.
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Affective Intuition and Task-Contingent Affect Regulation Marketing Term Paper
12 pages (3588 words) , Download 1 , Term Paper
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The paper "Affective Intuition and Task-Contingent Affect Regulation" is a great example of a Marketing Term Paper. Since advertising is essentially persuasive, it can be depicted as referring to an intentional or instrumental form of business-related communication where an attempt is made to convince a consumer on the value of the brand or product advertised. 
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The Selection of the Market and Justification and Opportunity Statement Marketing Case Study
13 pages (3569 words) , Download 0 , Case Study
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The paper "The Selection of the Market and Justification and Opportunity Statement" is a perfect example of a Marketing Case Study. Lempriere is a wool manufacturing company that has been in operation for more than 150 years. This report is an international market assessment of Japan and Russia; countries that the company has a strong drive to expand its international market. 
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Factors Contributing to Brand Loyalty among Mobile Users Marketing Research Proposal
16 pages (4920 words) , Download 1 , Research Proposal
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The paper "Factors Contributing to Brand Loyalty among Mobile Users" is an outstanding example of a marketing research proposal. This research proposal aims to give an insight into brand loyalty in the telecommunications industry. More specifically, this study will focus on the US telecommunications industry, with a focus on what makes mobile users be loyal to their brands.
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Market-Based Management-Strategies for Growing Customer Value and Profitability Marketing Case Study
12 pages (3110 words) , Download 0 , Case Study
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The paper "Market-Based Management-Strategies for Growing Customer Value and Profitability" is a great example of a Marketing Case Study. The product Jia Duo Bao (JDB) is a Chinese herbal tea produced in mainland China and exported to countries in Western Europe. In this report, the emphasis is laid on JDB export to Singapore and the United Kingdom. 
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BYD Auto - Marketing in Singapore, Canada and Australia Marketing Case Study
24 pages (6477 words) , Case Study
Nobody downloaded yet
The paper "BYD Auto - Marketing in Singapore, Canada and Australia " is an outstanding example of a marketing case study. Australia, Singapore and Canada are the chosen export markets. The chief reason for choosing these markets as the candidate countries is because they pay much attention to the protection of the environment.
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The Effects of the Service Environment on Affect and Consumer Perceptions of Waiting Time Marketing Research Paper
12 pages (3674 words) , Download 0 , Research Paper
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The paper "The Effects of the Service Environment on effect and Consumer Perceptions of Waiting Time" is a perfect example of a Marketing Research Paper. The report is about customer satisfaction and service quality in the restaurant industry. The reports give direction on a number of issues regarding customer satisfaction and quality service in the restaurant sector. 
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Emergent Method in Marketing Planning Marketing Coursework
9 pages (2445 words) , Download 0 , Coursework
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The paper "Emergent Method in Marketing Planning" is a great example of marketing coursework. Methods of managing of change ought to address numerous organizational elements for instance; motivation, communication, governance, training, as well as development that is continuous during the change process since understanding how employees react to change is instrumental in the administration of the entire process.
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Market Entry Report for Haier, a Chinese Company Marketing Case Study
15 pages (4206 words) , Download 0 , Case Study
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The paper "Market Entry Report for Haier, a Chinese Company " is a good example of a marketing case study. This report focuses on the world’s 4th largest white goods manufacturing company “Haier” founded in 1984 with its headquarters situated in Qingdao, PRC and manufacturing home appliances in over 15000 varieties under 96 categories.
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Strategic Marketing Plan of Samsung Company Marketing Case Study
12 pages (3000 words) , Download 0 , Case Study
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The paper "Strategic Marketing Plan of Samsung Company " is a perfect example of a marketing case study. Strategic marketing is part of every company’s plan in order to retain customers and capitalize on maintaining and increasing profits. This paper discusses the promotion and advertising techniques that Samsung Company uses in the promotion of its products.
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Marketing Analysis of FIFA Marketing Case Study
6 pages (1942 words) , Download 0 , Case Study
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The paper "Marketing Analysis of FIFA" is a good example of a marketing case study. The macro analysis of a company mainly covers all those factors that have an impact on the various operations of an organization. The macro analysis mainly covers the political, social, cultural, environmental, legal and economic factors.
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Environmental Market Analysis of Arsenal FC Marketing Case Study
10 pages (3060 words) , Download 2 , Case Study
Free
The paper "Environmental Market Analysis of Arsenal FC" is an outstanding example of a marketing case study. This document does an environmental market analysis of Arsenal FC Club, owned by Arsenal plc. The market analysis is done in two distinct categories of macro and micro environmental analysis levels.
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Overcoming the Barriers to Effective International Marketing Research Marketing Literature review
6 pages (2090 words) , Download 0 , Literature review
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The paper "Overcoming the Barriers to Effective International Marketing Research" is a perfect example of a marketing literature review. Firms usually face hurdles when entering new markets. However, due to rapid change in global business businesses must find new strategies on to deal with these barriers in advanced in order to improve their chances of performing well in the new markets.
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Service Performance Gap - Jyske Bank Marketing Case Study
9 pages (2589 words) , Download 0 , Case Study
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The paper "Service Performance Gap - Jyske Bank" is a perfect example of a marketing case study. The Gaps model of service quality is one of the frameworks that have been developed to cater for excellent services to the customers. This model was introduced in 1985 and since then it has been used to help companies formulate and deliver quality services to their customers.
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Strategy Formulation and Implementation - Fairfax Media Marketing Case Study
9 pages (2684 words) , Download 0 , Case Study
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The paper "Strategy Formulation and Implementation - Fairfax Media" is an outstanding example of a marketing case study. The Australian media industry is highly vibrant; according to the industry analysis the threat of new entrants is very low, the bargaining power of suppliers as well as consumer bargaining power is very high, and the rivalry between different players is very stiff.
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Nokia Strategic Marketing Marketing Case Study
7 pages (2016 words) , Download 0 , Case Study
Free
The paper "Nokia Strategic Marketing " is a perfect example of a marketing case study. Nokia Corporation is a multinational corporation that falls in the industry of communications and information technology. It has its headquarter in Espoo, Finland. The company has established itself as a specialist in the manufacture of mobile phones and other portable devices related to information and technology.
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James Coach Negligence Marketing Case Study
7 pages (1750 words) , Download 0 , Case Study
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The paper "James Coach Negligence " is an outstanding example of a marketing case study. Conduct that falls below the principles of behaviour as established and envisioned by law for protecting other people against unreasonable risk of harm. Negligence is said to have occurred is a person acted in a manner, which departs from the conduct that a reasonably prudent individual is likely to act in similar situations.
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The Marketing Mix for ALTAS Company Marketing Case Study
8 pages (2827 words) , Download 1 , Case Study
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The paper "The Marketing Mix for ALTAS Company" is an outstanding example of a marketing case study. The marketing mix is defined as a business tool often used by marketing professionals in promoting services and products. It is an important aspect in determining prices, services offered, goods sold as well as a business venue.
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Push and Pull Promotional Strategy Marketing Coursework
5 pages (1334 words) , Download 0 , Coursework
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The paper "Push and Pull Promotional Strategy" is an outstanding example of marketing coursework. Companies use various promotional strategies when promoting their products. They chose the most efficient strategies that will ensure that their products get to the target market. Some of the promotional strategies are commonly used by manufacturers, to get their products sold comprised of the Pull and Push promotional strategies.
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Kmarts Reaction to the Bangladesh Factory Collapse Marketing Coursework
7 pages (2150 words) , Download 0 , Coursework
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The paper "Kmart’s Reaction to the Bangladesh Factory Collapse " is a good example of marketing coursework. Kmart’s reaction to the Bangladesh factory collapse in mid-2013 showed that it was ready to engage in corporate social responsibility activities. This issue brings to light the impact of corporate social responsibility and what influences business firms to engage in it.
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Ethical Challenges in Global Marketing Marketing Case Study
11 pages (2817 words) , Download 0 , Case Study
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The paper "Ethical Challenges in Global Marketing" is a perfect example of a marketing case study. As economies open up and embrace the concept of doing business at the global level, challenges present themselves at the same rate that opportunities present themselves for businesses. One such challenge is staying within the limits of ethical conduct while conducting marketing activities in the different global market.
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The Commonwealth Bank - Issue of Multi-Currency Credit Cards Marketing Case Study
7 pages (2042 words) , Download 0 , Case Study
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The paper "The Commonwealth Bank - Issue of Multi-Currency Credit Cards" is a perfect example of a marketing case study. Banking is one of the most fragile and riskiest businesses in the world (Altunbas, Manganelli & Marques-Ibanez, 2011, p.2). According to Wehinger (2013, p.2), the massive competition that is present in the banking industry has seen the major players in this sector adopt very dynamic and creative measures to stay afloat.
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What Is Strategy All about Marketing Coursework
6 pages (1890 words) , Download 0 , Coursework
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The paper "What Is Strategy All about" is a great example of marketing coursework. The basis of strategy dates back to the emergence of the business world. Initially, the term strategy applied merely to the military world. However, with time, all businesses acknowledge their experiences of designing diverse strategies to deal with different problems.
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Nokia Marketing Mix Marketing Case Study
12 pages (3248 words) , Download 0 , Case Study
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The paper "Nokia Marketing Mix" is an outstanding example of a marketing case study. Nokia is rated as being one of the globe's largest manufactures of telecommunication equipment. Its headquarters are located in Espoo in Finland and it is highly recognized because of its wide range of mobile phones, mobile phone infrastructure as well as other telecommunication equipment.
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Situational Analysis - Adidas Marketing Case Study
6 pages (1668 words) , Download 0 , Case Study
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The paper "Situational Analysis - Adidas" is a great example of a marketing case study. A daring dream in 1920 by Adi Dassler to make his first shoe prospered over the years to become the trademark Adidas. The company, together with the three-striped trademark was founded in 1948, and from the start, it sought to adhere to three guiding principles.
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Global Operations of Wal-Mart, Costco and Aldi Corporations Marketing Case Study
8 pages (2235 words) , Download 0 , Case Study
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The paper 'Global Operations of Wal-Mart, Costco and Aldi Corporations " is a good example of a marketing case study. Wal-Mart, Costco and Aldi Corporations are the giant names in the retail market industry where some policies, which other small businesses follow are known by the name of such big houses.
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Why Marketing and Advertising Are Fundamentally Exploitative Marketing Coursework
6 pages (1717 words) , Download 0 , Coursework
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The paper "Why Marketing and Advertising Are Fundamentally Exploitative" is a good example of marketing coursework. Marketing refers to activities that are concerned with the buying and selling of services and or products. The activities that are involved in marketing are the ones such as sales, advertisement as well as the delivery of goods and services to the consumers.
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Banyan Tree Hotels and Resorts Service Marketing Marketing Case Study
8 pages (2318 words) , Download 0 , Case Study
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The paper "Banyan Tree Hotels and Resorts Service Marketing" is an outstanding example of a marketing case study. In the contemporary world, most economies are anchored on the provision of services. However, marketing of services is a bit tricky for the marketer due to its inherent characteristics. These characteristics include their intangibility, lack of ownership, perishability, heterogeneity and inseparability.
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Developing a Service Blueprint for Broadburger Canberra in Kingston Marketing Case Study
5 pages (1436 words) , Download 0 , Case Study
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The paper "Developing a Service Blueprint for Broadburger Canberra in Kingston " is a great example of a marketing case study. This report looks to develop a service blueprint for Broadburger Canberra in Kingston where it will look to identify the complete blueprint by highlighting the different elements of physical evidence; the different bottlenecks that is present in the system; an alternative mechanism to deal with the bottlenecks.
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Zaras Internet Marketing - Situational Analysis Marketing Case Study
6 pages (1747 words) , Download 0 , Case Study
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The paper "Zara’s Internet Marketing - Situational Analysis " is a great example of a marketing case study. The development of an organization or international company is, therefore, defined by the success of the marketing strategies and competitive forces that it employs. Exploration of new foreign markets is a necessary and an almost inevitable strategy that almost every retail manager embraces.
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Toyotas Green Marketing Practices Marketing Case Study
8 pages (2884 words) , Download 0 , Case Study
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The paper "Toyota’s Green Marketing Practices" is a good example of a marketing case study. Toyota Company is one of the leading vehicle manufacturers worldwide. It has enhanced its production and marketing methodologies by adopting and implementing green marketing. The paper has identified and analysed one of the main green products developed by Toyota.
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The Toyota Public Relations Crisis Marketing Case Study
10 pages (2669 words) , Download 1 , Case Study
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The paper "The Toyota Public Relations Crisis " is a good example of a marketing case study. Public relation strategies are an important aspect of the survival of any business. In the modern competitive environment, it is crucial that business gain consumers and build on their relationships for sustainable growth and sustainability.
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Strategic Marketing Plan for Heron Company Marketing Case Study
16 pages (4327 words) , Download 0 , Case Study
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The paper "Strategic Marketing Plan for Heron Company" is a perfect example of a marketing case study. Executing a business idea entails an array of strategies which are essential for a successful business. Formulating marketing strategies offers a foundation and provides focus points for a business. Implementing these strategies follows which involves the actual practice of formulated strategies.
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The Lipton Tea and Twinings Australian Tea TV Adverts Marketing Case Study
8 pages (2087 words) , Download 0 , Case Study
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The paper "The Lipton Tea and Twinings Australian Tea TV Adverts" is an outstanding example of a marketing case study. In the world of business, once a company is established or business started, the incurrence of profits is the major goal. There are several ways through which traders and entrepreneurs ensure that their businesses gain profits.
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Buyer Behavior Analysis on Financial Products - Pocketbook Marketing Case Study
9 pages (2846 words) , Download 0 , Case Study
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The paper "Buyer Behavior Analysis on Financial Products - Pocketbook" is an outstanding example of a marketing case study. The manner in which financial services are conducted nowadays has changed considerably as a result of technological innovation, consumers’ needs and competitive pressure (Wessels & Drennan, 2010).
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Marketing Audit Report for Diet Coke Marketing Case Study
8 pages (2281 words) , Download 0 , Case Study
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The paper "Marketing Audit Report for Diet Coke" is a perfect example of a marketing case study. In the past few years, companies making edibles have turned to make healthier products from their usual product lines. This has resulted from increasing consumer pressures driven by health urges from medical professionals.
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Contribution of Internet to the Growth of Car-Sharing in Cities Marketing Case Study
8 pages (2429 words) , Download 0 , Case Study
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The paper "Contribution of the Internet to the Growth of Car-Sharing in Cities" is a great example of a marketing case study. Car sharing is a practice that originally started in both small and big families. Families communally used a few vehicles to help cut on the cost of fuel and maintenance. This venture, due to its numerous benefits, has taken hold, with different firms purchasing large fleets of vehicles and hiring out transport services to people.
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Smiths Original Chips Market Audit Report Marketing Case Study
12 pages (3433 words) , Download 3 , Case Study
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The paper "Smith’s Original Chips Market Audit Report" is a great example of a marketing case study. This market audit report is about a product by an Australian Company known as Smiths. The company itself deals with a rather wide variety of snacks and other food products. Nevertheless, the underlying distinguishing factor is that most of them are snacks.
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1501 - 1550 results of 19702 items
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