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Marketing Essays

Result for Subject Marketing:
19897 essays
Significance of IBM's Seizure of Hardware Production to the Customers Marketing Research Paper
14 pages (3847 words) , Download 0 , Research Paper
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The paper “Significance of IBM's Seizure of Hardware Production to the Customers ” is an actual example of a marketing research paper. IBM is selling their HW business slowly and walking out of the Hardware business and shifting into services and software. This seems to affect the customers who had IBM hardware and now that the firm has shifted, chances of spare parts for repair are minimal.
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Evaluation of Video Marketing Strategy Adopted by John Lewis Partnership Marketing Research Paper
29 pages (8152 words) , Research Paper
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The paper "Evaluation of Video Marketing Strategy Adopted by John Lewis Partnership" is an excellent example of a research paper on marketing. At the heart of any business strategy is a marketing strategy as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving sustainable competitive advantage.
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Understanding Customer Loyalty and Marketing of the Sporting Goods Company Marketing Research Paper
13 pages (3744 words) , Download 0 , Research Paper
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It is well known for its colorful print displays and wide assortment, the catalogs of the company is seen to be very popular with employees and customers, and workers do pride themselves on the orders filled correctly which is of high number. In regards to the first hypothesis to be tested, the 2 samples have been used.
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3M Organization Analysis and Stakeholders Marketing Research Paper
9 pages (2268 words) , Download 0 , Research Paper
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3M seeks to satisfy its customers with superior service, value, and quality, as well as innovative technologies. The conglomerate has various customer segments as listed in the introduction. 3M is one of the world’s largest producers of surgical and medical products. The Medical Products Division accounts for 16.93% of the conglomerate’s yearly revenues.
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Customer Satisfaction in Retail Stores in Saudi Arabia Marketing Research Paper
16 pages (4160 words) , Download 0 , Research Paper
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The main objective of this paper was to enlighten retailers in Saudi Arabia and the rest of the world on measures that were essential as far as customer satisfaction is concerned. It is noted in this research study that there are factors that are directly related to customer satisfaction and retention in the retail shopping store. 
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Brand Image and Market of British Petroleum Marketing Research Paper
10 pages (2772 words) , Download 0 , Research Paper
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Fracking is a unique drilling technique employed in the extraction of natural gas and oil among other natural resources. Also known as hydraulic fracturing, fracking is an extraction process that uses water pumped into the ground at high pressure in order to fracture shale rocks thus releasing the natural gas.
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The Influences Affecting Global and International Marketing of Always Marketing Research Paper
10 pages (3088 words) , Download 0 , Research Paper
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Procter & Gamble (P&G) is a large American household products firm with a vast global presence. The firm produces Always brand and offers educational programs with the aim of helping the female manage their periods. It, however, faces stiff competition in various localities, which has at times threatened to derail its business activities.
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Consumer Behavior Marketing Research Paper
6 pages (1590 words) , Download 0 , Research Paper
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The survey will be part of the overall research process entailing multiple domains. Such as the research design configuration, comparison of other products and services in the same category and decision making based on the critical success factor and other associated variables that need to be taken into account while launching a new product or service.
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Raising Brand Awareness through Supporting Major Running Competitions Marketing Research Paper
12 pages (3457 words) , Download 0 , Research Paper
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The paper "Raising Brand Awareness through Supporting Major Running Competitions" is a perfect example of a marketing research paper. Almost every city has a major marathon that is connected to. These are contests and arrangements that involve various people in the community who take part in them as a means of taking part in some active sporting discipline or activity. Hungary is no exception to this.
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Consumers Attitude toward Online Shopping on Luxury Brand Marketing Research Paper
16 pages (4607 words) , Download 0 , Research Paper
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The major findings related to the research issue have shown that 91% of respondents had a positive attitude towards online shopping on luxury brands, while the rest stated that they did not care. It is important to note here that none of the respondents have reflected negative opinions towards the researched issue.
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Factors That Affect Shopping Behaviours between Different Ccustomers Marketing Research Paper
11 pages (3882 words) , Download 0 , Research Paper
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The paper "Factors That Affect Shopping Behaviours between Different Customers" is an excellent example of a research paper on marketing. The concept of the supermarket is becoming increasingly popular among the urban areas as well as semi-rural towns. Supermarkets attract a fair share of shoppers having contrasting demographic trends and lifestyle attributes.
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A Comparative Analysis of Consumer's Attitudes and Behavior towards Online Shopping in the UK and Qatar Marketing Research Paper
12 pages (4241 words) , Download 0 , Research Paper
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The paper "A Comparative Analysis of Consumer's Attitudes and Behavior towards Online Shopping in the UK and Qatar" is an excellent example of a research paper on marketing. The establishment of the internet has resulted in a different way of shopping; the availability of internet shopping ensures that individuals are not bound to certain times of business operation or locations.
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Singapore Airlines Service Theatre Marketing Research Paper
12 pages (3481 words) , Download 0 , Research Paper
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Service marketing is a different concept than that of the goods for the basic difference between a service and good. Services are variable, intangible, perishable, and inseparable. Hence, service marketing should go beyond the 4Ps of marketing in order to include three more aspects; people, process, and physical evidence.
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State Bank of India Marketing Research Paper
24 pages (6337 words) , Research Paper
Nobody downloaded yet
The paper "State Bank of India" is an outstanding example of a marketing research paper. The banking sector is the backbone of any nation’s economy and the State Bank of India (SBI) is one of the large public sector banks of India. The given case-study by Lal & Tahilyani (2011) describes not only the issues that the bank was facing after economic liberalization.
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Brand Management of Ryanair and EasyJet Marketing Research Paper
15 pages (4409 words) , Download 0 , Research Paper
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The dissertation research was completed with the help of interpretive research philosophy. The researcher had followed an inductive approach to research. The research design was cross-sectional in nature. The researcher had utilized a triangulation research strategy for accomplishing the entire research process.
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Correlation between Sales Increase and Digital Advertising in Ford Motor Company Marketing Research Paper
8 pages (2566 words) , Download 0 , Research Paper
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The scope of the study involved determining the sales that were made by the company because of digital advertising using a prescribed survey method. Obtained data was stored in a database. The result indicated that most of the sales made after a digital advertisement were from clients who learned about the products from the digital platforms.
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Impact of Pricing Strategy on Market Share Marketing Research Paper
20 pages (6099 words) , Download 0 , Research Paper
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The paper "Impact of Pricing Strategy on Market Share" is a great example of a research paper on marketing. The purpose of this research was to conduct an in-depth evaluation of the pricing strategy followed by InterContinental Hotel Geneva. By doing so, the researcher endeavored to recommend an appropriate pricing strategy to the hotel’s manager.
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The Starbucks Customer Service Experience: A Market Research Plan Marketing Research Paper
9 pages (2763 words) , Download 0 , Research Paper
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The best recommendation for Starbucks is to poll its customer base before ever removing a drink. Providing the opportunity to win points on the Starbucks Card if people took surveys once or twice a month, would provide Starbucks with a continuous base of information about what their customers wanted, or did not want at their coffee stores.
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Principles of Marketing and Marketing as a Science Marketing Research Paper
6 pages (1658 words) , Download 0 , Research Paper
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Marketing, in general terms, can be described as the interaction of businesses or companies with their clients to create a relationship that is beneficial to both parties. Marketing becomes so helpful to the businesses to identify their clients before embarking on other marketing activities such as advertisements and sales promotions.
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A Marketing Research Proposal for Tesco Marketing Research Paper
11 pages (2984 words) , Download 2 , Research Paper
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There are several ways in which the company may respond to remain competitive in the global market. One of these ways is through internationalization. As emerging markets remain less exploited regardless of the numerous business opportunities that they present, it is important that Tesco focus on these markets. 
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Impact of Social Media Marketing Marketing Research Paper
8 pages (2519 words) , Download 0 , Research Paper
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The paper "Impact of Social Media Marketing " is a great example of a research paper on marketing. The advent of information technology powered by an increasingly globalized world has led to the creation of what we knew as a social network in the contemporary world.
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Emirates Group, Dubai World Centre vs Terminal 3 - Service Efficiency and Economic Contributions Marketing Research Paper
69 pages (10077 words) , Research Paper
Nobody downloaded yet
The paper “Emirates Group, Dubai World Centre vs Terminal 3 - Service Efficiency and Economic Contributions” is a brilliant example of a marketing research paper. The research report explains how Emirates Group, Dubai World center, and terminal 3 compare in terms of service efficiency and economic contributions to the country.
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Internationalization of Royal Bank of Scotland Marketing Research Paper
18 pages (5051 words) , Download 0 , Research Paper
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Royal Bank of Scotland is looking for a new market to internationalize its business since the existing market has reached its saturation point and lacks any growth in the banking industry. The company is looking forwards to expand its business to the Chinese market that will help it to ensure sustainability and growth.
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Impact of Global Growth on Food, Beverage, and Consumers Marketing Research Paper
10 pages (2841 words) , Download 0 , Research Paper
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The food and beverage industry has become one of the most important parts of the world due to the tremendous potential to regulate the economy. The food and beverage sector has become leading producers in many countries including Europe. The economic growth of destabilized countries has a great impact on the development of the food and beverage industries.
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New Trends in Online Marketing Marketing Research Paper
12 pages (3749 words) , Download 0 , Research Paper
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The paper "New Trends in Online Marketing " is a perfect example of a marketing research paper. The internet has created a new platform for companies to promote their products and services. Due to the advancement of technology traditional marketing activities are becoming obsolete and all organizations are investing their time and money in online marketing activities.
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The Key Principles of Marketing Marketing Research Paper
37 pages (10533 words) , Research Paper
Nobody downloaded yet
The paper "The Key Principles of Marketing" is an impressive example of a Marketing research paper.  Monster Energy is a manufacturing organization that produces energy drinks amongst soft drinks and fruit drinks. Monster Energy has been among the leading companies in the energy drink market. The company has its history in the Hansen Natural Corporation which owns the company. 
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Impact of Customer Services in the Insurance Sector Marketing Research Paper
10 pages (2839 words) , Download 0 , Research Paper
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The paper ''Impact of Customer Services in the Insurance Sector'' is a great example of Marketing research paper. It has been observed that the tertiary or the service sector has become one of the most important components of global economics in the 21st century.
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Factors Affecting Entry of Foreign Multinationals in the Market of Saudi Arabia Marketing Research Paper
12 pages (3620 words) , Download 0 , Research Paper
Free
The paper "Factors Affecting Entry of Foreign Multinationals in the Market of Saudi Arabia" is a perfect example of a marketing research paper. The increased rate of economic globalization and integration of international production and the ease of sharing and transferring of key functions in modern organizations like innovations in technology has continued to create a conduce environment for the growth of multinational companies.
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Online Selling of Retail Industry in the US Marketing Research Paper
12 pages (3334 words) , Download 0 , Research Paper
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It is recommended that entrepreneurs seeking to venture into this business ought to supplement their efforts with a significant focus on the fixed location outlets. This is based on the fact that with the promising prospects in the online store, they are bound to increase in number culminating in market saturation.
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What Do Australian Consumers Think About Current Advertising Standards Marketing Research Paper
7 pages (1802 words) , Download 0 , Research Paper
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The paper "What Do Australian Consumers Think About Current Advertising Standards?" is a good example of a research paper on marketing. Actually, the community standards concept turns to be Australia’s basis of self-control advertising. There exists little or no study on contemporary behaviors in regards to advertising and near nonexistence of such information within the context of Australia.
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Marketing Evaluation of a Small Business Marketing Research Paper
21 pages (5631 words) , Research Paper
Nobody downloaded yet
The paper "Marketing Evaluation of a Small Business" is an impressive example of a Marketing research paper. The product is a credit card that is attached to the bracelet which children and even grownups can wear in the hand. The product is slightly different from the traditional credit card as it provides different features like payment facility, tracking, monitoring the expenses, style, and another purpose.
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Challenges Related to the KFC Charter in Australia Marketing Research Paper
10 pages (2806 words) , Download 0 , Research Paper
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The paper “Challenges Related to the KFC Charter in Australia” is an impressive example of a marketing research paper. KFC started in a remote service station in Corbin Kentucky in 1930, and Harland Sanders who was forty years old started cooking for hungry customers who stopped to purchase gas. He commenced by serving his southern-style fried chicken from his kitchen table.
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Market Analysis and Buyer Behaviour of Apple Products Marketing Research Paper
20 pages (6144 words) , Download 0 , Research Paper
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The paper "Market Analysis and Buyer Behaviour of Apple Products" is an outstanding example of a marketing research paper. Apple Inc. was founded by the late Steve Jobs together with Steve Wozniak in 1976, and it focuses on designing and producing different consumer products, mainly software and electronics.
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New Product Development - Pizzeria Marketing Research Paper
10 pages (3023 words) , Download 1 , Research Paper
Free
The paper “New Product Development - Pizzeria” is a fascinating variant of a research paper on marketing. Food affects people in various aspects including physical, emotional, and spiritual well-being which is reflected in various nutritional approaches. With the increasing concern on the quality of food, consumers are increasingly expecting quality, safety, and diversity of people.
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Food for Fork - Prospects of the New Restaurant Marketing Research Paper
24 pages (3946 words) , Research Paper
Nobody downloaded yet
The paper “Food for Fork - Prospects of the New Restaurant” is an actual variant of a marketing research paper. There are hosts of factors that one needs to consider before opening up a new business entity. Present managers, business people as well as prospectus entrepreneurs need to make rational decisions.
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Charles Books Club - Problem Analysis and Statistics for Technical Business Reports Marketing Research Paper
17 pages (5252 words) , Download 0 , Research Paper
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The paper “Charles Books Club - Problem Analysis and Statistics for Technical Business Reports” is an actual variant of a marketing research paper. It provides a report on a study that was conducted at Charles Books Club to provide information concerning the customer base and determining the strategies that could be used to select customers relevant to the new title ‘The Art History of Florence’.
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Effects of Globalization on the Marketing and Strategy of Apple Marketing Research Paper
27 pages (6581 words) , Research Paper
Nobody downloaded yet
The paper “Effects of Globalization on the Marketing and Strategy of Apple” is a forceful example of a marketing research paper. Apple is a multinational corporation based in America and has stocks listed on the New York Stock Exchange. Apple is a specialized company in designing, developing, and manufacturing electronic equipment such as computers, smartphones, and software.
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Touch Screen Research and Marketing and the Consumer Opinion on Its Efficacy Marketing Research Paper
10 pages (1847 words) , Download 0 , Research Paper
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The paper “Touch Screen Research and Marketing and the Consumer Opinion on Its Efficacy” is a meaningful example of a marketing research paper. The use of surveys by most organizations is a bid to understand the target population and create ample knowledge that can create an advantage in the market.
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Measuring the Demand of Ethical Consumerism Marketing Research Paper
21 pages (5836 words) , Research Paper
Nobody downloaded yet
The paper "Measuring the Demand of Ethical Consumerism" is a perfect example of a marketing research paper. The egg debate has become the most discussed in many nations including the United Kingdom. Many people around the world use eggs for breakfast as a source of proteins. In 2015, the production of eggs in the United Kingdom was estimated at 100 billion.
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The Satisfaction Levels among the Respondents Based on Different Items at the Lincoln Christmas Market Marketing Research Paper
14 pages (2530 words) , Download 0 , Research Paper
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The paper “The Satisfaction Levels among the Respondents Based on Different Items at the Lincoln Christmas Market” is a germane example of a marketing research paper. This research study done by the city council through the University of Lincoln students sought to establish the number of people who usually patronize the Christmas market.
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Value Created by Christmas Market and Practices Undertaken by the Organizers Marketing Research Paper
34 pages (4119 words) , Research Paper
Nobody downloaded yet
The paper “Value Created by Christmas Market and Practices Undertaken by the Organizers” is an entertaining example of a marketing research paper. The aim and objective of the current paper are to highlight the value generated by the Christmas market and to differentiate the practices undertaken by the organizers.
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Analytical Techniques for Marketing Marketing Research Paper
7 pages (2829 words) , Download 1 , Research Paper
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The paper "Analytical Techniques for Marketing" is an excellent example of a research paper on marketing. The paper establishes the factors that measure students’ attitudes to the importance of supermarket features. This has been achieved through cluster analysis of data. Cluster analysis is defined as a technique for classified large amounts of information into manageable and meaningful units.
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New Dive Center - Level of the Competition, Demand of Products and Services, Customers Accessibility Marketing Research Paper
23 pages (6885 words) , Research Paper
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The paper “New Dive Center - Level of the Competition, Demand of Products and Services, Customers’ Accessibility” is a detailed example of a marketing research paper. A business location is crucial to the success of any business. This is because the right business location gives the business the advantage of easy access to customers, raw materials, labor, and transport.
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Lessons for Samsung from Apples Marketing Strategies Marketing Research Paper
6 pages (1897 words) , Download 0 , Research Paper
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Apple is arguable the most successful smartphone manufacturer in the world. Apple’s success arises from the strategic marketing technique that ensures that every product they launch is a success story. Through Apple’s successful marketing strategies, other players in the market can make lessons in order to improve their profitability.
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International Logistics Inc Analysis Marketing Research Paper
8 pages (2210 words) , Download 0 , Research Paper
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International Logistics Inc. needs to lay down strategies that will guarantee its survival, growth, and expansion. The company must seek to increase its international market share by identifying potentially viable international markets. When looking for new international markets, it is prudent to look beyond the obvious candidates.
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The Effects of Social Media in Purchase Behaviour ofthe UK Consumers Marketing Research Paper
16 pages (5322 words) , Download 1 , Research Paper
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The growth of social media has become a formidable phenomenon in the 21st century, which is, shaping the behavior of the consumers on both sides of the Atlantic. The use of e-commerce has become extremely popular among consumers as a potential tool for shopping. Globalization has heavily impacted online purchase. 
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The Aspects of Advertising Process of Unhealthy Food in Hong Kong Marketing Research Paper
13 pages (4266 words) , Download 0 , Research Paper
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The beginning of the 21st century has accelerated the process of business evolution all over the world. Technological growth and competition are the primary drivers for business growth in the contemporary scenario. New strategies are being formulated in order to develop the core competencies of business and gain a competitive advantage.
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New Product Development by Highland Spring Marketing Research Paper
13 pages (3682 words) , Download 0 , Research Paper
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Studies suggest that consumers have numerous reasons for availing bottled water and they express their dissatisfaction with tap water because of taste and smell besides health concerns. In the past decade, the demand for bottled water has grown consistently and the trend has been noticed worldwide, although the growth rate differs in different countries.
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HSBC Strategic Marketing Analysis Marketing Research Paper
9 pages (3320 words) , Download 0 , Research Paper
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The selling price is based on the delivery date and all payments are to be made in the customers’ currency. HSBC has made a sure sum offer of $2,150,000 based on fluctuations in the foreign exchange rates. Based on the average expected profit of $2,187,000 and a standard deviation of $34,811, the offer should not be accepted since there is a high probability (83.4%).
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How to Develop a Smartphone Application for College Students to Use Marketing Research Paper
8 pages (2257 words) , Download 0 , Research Paper
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Most students believed that the most important task to be performed by the application would be checking the exam schedule. The next important task would be to check their grades, remind them of their due dates, check on their notes and slides, class location reminders, the e-textbook, parking, news, chatrooms, and finally for paying their tuition. 
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