Marketing Essays

The scope of the study involved determining the sales that were made by the company because of digital advertising using a prescribed survey method. Obtained data was stored in a database. The result indicated that most of the sales made after a digital advertisement were from clients who learned about the products from the digital platforms.

The paper "Impact of Pricing Strategy on Market Share" is a great example of a research paper on marketing. The purpose of this research was to conduct an in-depth evaluation of the pricing strategy followed by InterContinental Hotel Geneva. By doing so, the researcher endeavored to recommend an appropriate pricing strategy to the hotel’s manager.

The best recommendation for Starbucks is to poll its customer base before ever removing a drink. Providing the opportunity to win points on the Starbucks Card if people took surveys once or twice a month, would provide Starbucks with a continuous base of information about what their customers wanted, or did not want at their coffee stores.

Marketing, in general terms, can be described as the interaction of businesses or companies with their clients to create a relationship that is beneficial to both parties. Marketing becomes so helpful to the businesses to identify their clients before embarking on other marketing activities such as advertisements and sales promotions.

There are several ways in which the company may respond to remain competitive in the global market. One of these ways is through internationalization. As emerging markets remain less exploited regardless of the numerous business opportunities that they present, it is important that Tesco focus on these markets. 

The paper "Impact of Social Media Marketing " is a great example of a research paper on marketing. The advent of information technology powered by an increasingly globalized world has led to the creation of what we knew as a social network in the contemporary world.

The paper “Emirates Group, Dubai World Centre vs Terminal 3 - Service Efficiency and Economic Contributions” is a brilliant example of a marketing research paper. The research report explains how Emirates Group, Dubai World center, and terminal 3 compare in terms of service efficiency and economic contributions to the country.

Royal Bank of Scotland is looking for a new market to internationalize its business since the existing market has reached its saturation point and lacks any growth in the banking industry. The company is looking forwards to expand its business to the Chinese market that will help it to ensure sustainability and growth.

The food and beverage industry has become one of the most important parts of the world due to the tremendous potential to regulate the economy. The food and beverage sector has become leading producers in many countries including Europe. The economic growth of destabilized countries has a great impact on the development of the food and beverage industries.

The paper "New Trends in Online Marketing " is a perfect example of a marketing research paper. The internet has created a new platform for companies to promote their products and services. Due to the advancement of technology traditional marketing activities are becoming obsolete and all organizations are investing their time and money in online marketing activities.

The paper "The Key Principles of Marketing" is an impressive example of a Marketing research paper.  Monster Energy is a manufacturing organization that produces energy drinks amongst soft drinks and fruit drinks. Monster Energy has been among the leading companies in the energy drink market. The company has its history in the Hansen Natural Corporation which owns the company. 

The paper ''Impact of Customer Services in the Insurance Sector'' is a great example of Marketing research paper. It has been observed that the tertiary or the service sector has become one of the most important components of global economics in the 21st century.

The paper "Factors Affecting Entry of Foreign Multinationals in the Market of Saudi Arabia" is a perfect example of a marketing research paper. The increased rate of economic globalization and integration of international production and the ease of sharing and transferring of key functions in modern organizations like innovations in technology has continued to create a conduce environment for the growth of multinational companies.

It is recommended that entrepreneurs seeking to venture into this business ought to supplement their efforts with a significant focus on the fixed location outlets. This is based on the fact that with the promising prospects in the online store, they are bound to increase in number culminating in market saturation.

The paper "What Do Australian Consumers Think About Current Advertising Standards?" is a good example of a research paper on marketing. Actually, the community standards concept turns to be Australia’s basis of self-control advertising. There exists little or no study on contemporary behaviors in regards to advertising and near nonexistence of such information within the context of Australia.

The paper "Marketing Evaluation of a Small Business" is an impressive example of a Marketing research paper. The product is a credit card that is attached to the bracelet which children and even grownups can wear in the hand. The product is slightly different from the traditional credit card as it provides different features like payment facility, tracking, monitoring the expenses, style, and another purpose.

The paper “Challenges Related to the KFC Charter in Australia” is an impressive example of a marketing research paper. KFC started in a remote service station in Corbin Kentucky in 1930, and Harland Sanders who was forty years old started cooking for hungry customers who stopped to purchase gas. He commenced by serving his southern-style fried chicken from his kitchen table.

The paper "Market Analysis and Buyer Behaviour of Apple Products" is an outstanding example of a marketing research paper. Apple Inc. was founded by the late Steve Jobs together with Steve Wozniak in 1976, and it focuses on designing and producing different consumer products, mainly software and electronics.

The paper “New Product Development - Pizzeria” is a fascinating variant of a research paper on marketing. Food affects people in various aspects including physical, emotional, and spiritual well-being which is reflected in various nutritional approaches. With the increasing concern on the quality of food, consumers are increasingly expecting quality, safety, and diversity of people.

The paper “Food for Fork - Prospects of the New Restaurant” is an actual variant of a marketing research paper. There are hosts of factors that one needs to consider before opening up a new business entity. Present managers, business people as well as prospectus entrepreneurs need to make rational decisions.

The paper “Charles Books Club - Problem Analysis and Statistics for Technical Business Reports” is an actual variant of a marketing research paper. It provides a report on a study that was conducted at Charles Books Club to provide information concerning the customer base and determining the strategies that could be used to select customers relevant to the new title ‘The Art History of Florence’.

The paper “Effects of Globalization on the Marketing and Strategy of Apple” is a forceful example of a marketing research paper. Apple is a multinational corporation based in America and has stocks listed on the New York Stock Exchange. Apple is a specialized company in designing, developing, and manufacturing electronic equipment such as computers, smartphones, and software.

The paper “Touch Screen Research and Marketing and the Consumer Opinion on Its Efficacy” is a meaningful example of a marketing research paper. The use of surveys by most organizations is a bid to understand the target population and create ample knowledge that can create an advantage in the market.

The paper "Measuring the Demand of Ethical Consumerism" is a perfect example of a marketing research paper. The egg debate has become the most discussed in many nations including the United Kingdom. Many people around the world use eggs for breakfast as a source of proteins. In 2015, the production of eggs in the United Kingdom was estimated at 100 billion.

The paper “The Satisfaction Levels among the Respondents Based on Different Items at the Lincoln Christmas Market” is a germane example of a marketing research paper. This research study done by the city council through the University of Lincoln students sought to establish the number of people who usually patronize the Christmas market.

The paper “Value Created by Christmas Market and Practices Undertaken by the Organizers” is an entertaining example of a marketing research paper. The aim and objective of the current paper are to highlight the value generated by the Christmas market and to differentiate the practices undertaken by the organizers.

The paper "Analytical Techniques for Marketing" is an excellent example of a research paper on marketing. The paper establishes the factors that measure students’ attitudes to the importance of supermarket features. This has been achieved through cluster analysis of data. Cluster analysis is defined as a technique for classified large amounts of information into manageable and meaningful units.

The paper “New Dive Center - Level of the Competition, Demand of Products and Services, Customers’ Accessibility” is a detailed example of a marketing research paper. A business location is crucial to the success of any business. This is because the right business location gives the business the advantage of easy access to customers, raw materials, labor, and transport.

Apple is arguable the most successful smartphone manufacturer in the world. Apple’s success arises from the strategic marketing technique that ensures that every product they launch is a success story. Through Apple’s successful marketing strategies, other players in the market can make lessons in order to improve their profitability.

International Logistics Inc. needs to lay down strategies that will guarantee its survival, growth, and expansion. The company must seek to increase its international market share by identifying potentially viable international markets. When looking for new international markets, it is prudent to look beyond the obvious candidates.

The growth of social media has become a formidable phenomenon in the 21st century, which is, shaping the behavior of the consumers on both sides of the Atlantic. The use of e-commerce has become extremely popular among consumers as a potential tool for shopping. Globalization has heavily impacted online purchase. 

The beginning of the 21st century has accelerated the process of business evolution all over the world. Technological growth and competition are the primary drivers for business growth in the contemporary scenario. New strategies are being formulated in order to develop the core competencies of business and gain a competitive advantage.

Studies suggest that consumers have numerous reasons for availing bottled water and they express their dissatisfaction with tap water because of taste and smell besides health concerns. In the past decade, the demand for bottled water has grown consistently and the trend has been noticed worldwide, although the growth rate differs in different countries.

The selling price is based on the delivery date and all payments are to be made in the customers’ currency. HSBC has made a sure sum offer of $2,150,000 based on fluctuations in the foreign exchange rates. Based on the average expected profit of $2,187,000 and a standard deviation of $34,811, the offer should not be accepted since there is a high probability (83.4%).

Most students believed that the most important task to be performed by the application would be checking the exam schedule. The next important task would be to check their grades, remind them of their due dates, check on their notes and slides, class location reminders, the e-textbook, parking, news, chatrooms, and finally for paying their tuition. 

In this particular study marketing trends in the European and Chinese markets shall be thoroughly analyzed. This concept is all about spreading awareness amongst the consumer market so as to initiate high revenue margins. Marketing strategy is a mechanism adopted by firms to increase sales percentage and gain competitive advantage.

The study of the data collected has been analyzed with a mixed approach i.e. qualitative and quantitative approach (Namey & et. al. 2007). On the basis of the mixed research approach, the data collected from the interviews and questionnaire surveys were analyzed with the assistance of charts, pie-diagrams, and graphs among others.

The advent of online shopping has helped them to make quick and reliable decisions about the purchase of any clothes online. In the past, the online shopping concept was only employed by the business executives but presently with the wide acceptance of the internet, the global market has concentrated on clothes, accessories, and shoes.

The paper “Customer Relationship Management in Etihad Airways” is a bright example of a marketing research paper. The airline industry is one of the most challenging sectors in the business industry. The reason behind this is the vast resources needed in order to deliver quality service and to face the competition.

Advancement in technical aspects has largely contributed towards ensuring innovation and creativity within operations of the companies. It has been comprehended that the external business market has changed significantly in recent years owing to which companies have to adopt a diversified approach towards meeting the demands of the same.

The paper “Relation Persisting between Japanese Takeaway Restaurants and Age of Consumers” is a convincing example of a marketing research paper. Fast food restaurants are gaining popularity with increased levels of consumption of fast foods by people. The changing lifestyle of the people and the market conditions are acting as a driving force for the development of takeaway restaurants.

The company produces fruit juices mainly of cranberries and grapes. However, the company plans to diversify its products according to the customers’ desires. The company owns vast farmland cultivating cranberries and grapes and selects the best quality of fruits for producing the fruit juices.

The paper "The Implications of Cross Border Merger and Acquisition of Market Economies" is a perfect example of a marketing research paper. Cross border merger and acquisition impact market economies in various ways. Global economies over the years have integrated in order to leverage each other’s resources to grow and expand.

The paper "Ethical Issues in Social Media Marketing" is an outstanding example of a marketing research paper. The study looks at the factors that are perceived to be unethical in social media marketing. Social media marketing is important for many small and medium businesses and the proper implementation can ensure the success of an organization.

The paper “Entry into the Dutch Car Market, Taking into Account Car Thefts ” is a thoughtful example of a marketing research paper. Over the past five years, the number of cars sold in the Netherlands has increased tremendously. The young generations that have disposable income form the largest market segment.

In this era of contemporary business and global integration, retailing is considered to be an international phenomenon (Larimo, 2013). The retailing industry, specific to the countries from various corners of the globe has shown marked expansion especially during the last two decades of the twentieth century.

Dairy Milk was ranked as the top-selling chocolate bar in the U.K, in the year 2014 (Cadbury, 2015). Cadbury initiated its first-ever chocolate bar with a greater proportion of milk content than the previous chocolate bars in the year 1905 in England.

The issues and problems associated with international students are not unique at Massey University. It happens everywhere, even among local universities. However, some students are integrated into the system more easily than others. And this is where the interplay between the personal, the cultural, and the organizational forces could come in.

Quality services are an antecedent of customers’ satisfaction forms one of the highly important factors that propel the development and growth of the service sector. Considering that provision of quality services is a must to achieve customer satisfaction, such an element has increasingly become important within the service industry.

Wal-Mart is a mega American retailer chain that has its operations globally. Sam Walton founded the company in 1992 and since then, it has tremendously expanded into the global arena. The company's huge success is largely attributed to its Everyday Low Price strategy, which allows the company to sell its products below their cost.