Overcoming the Barriers to Effective International Marketing Research - Literature review Example

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Summary

The paper "Overcoming the Barriers to Effective International Marketing Research" is a perfect example of a marketing literature review. Firms usually face hurdles when entering new markets. However, due to rapid change in global business businesses must find new strategies on to deal with these barriers in advanced in order to improve their chances of performing well in the new markets…

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Subject: Marketing
Type: Literature review
Level: Undergraduate
Pages: 6 (1500 words)
Downloads: 0

Extract of sample "Overcoming the Barriers to Effective International Marketing Research"

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