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Marketing Essays

Result for Subject Marketing:
19914 essays
Inquiry into Amazons Market Presence and Product Diversification Potential in the UK Marketing Research Proposal
14 pages (277 words) , Download 0 , Research Proposal
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The paper “Inquiry into Amazon’s Market Presence and Product Diversification Potential in the UK” is a bright example marketing research proposal. It is important to establish the potential of a business opportunity to allow for the development of effective strategies. In this light, this market research report intends to present the process followed in conducting a research study.
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The Best Research Techniques for Hotel and Leisure Business Venture Marketing Research Proposal
9 pages (2301 words) , Download 0 , Research Proposal
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The paper “The Best Research Techniques for Hotel and Leisure Business Venture” is a relevant example marketing research proposal. It is said information is key to any business venture; market research is the process of gathering, analyzing, and interpreting data about a market, product, or service.
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The Determinants of Customers Satisfaction in Saudi Hotel Sector Marketing Research Proposal
25 pages (6285 words) , Research Proposal
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The paper “The Determinants of Customers’ Satisfaction in Saudi Hotel Sector” is an impressive example of the marketing research proposal. The research will intend to explore the relationship between hotel locations, hotel rates, customer services, foods and beverages, and customer satisfaction in the Saudi hotel sector.
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Marks and Spencer - Impact of Marketing Activities on Financial Performance Marketing Research Proposal
9 pages (2233 words) , Download 0 , Research Proposal
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The paper “Marks and Spencer - Impact of Marketing Activities on Financial Performance” is a valuable example of the marketing research proposal. Marks and Spencer (M&S) is a UK-based textile retailer which has over 840 stores that are spread in more than forty countries. M&S was established by Michael Marks, a Belarusian outsider, in 1884. It was initiated as a 'penny bazaar slow down' in Leeds.
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Causes and Effects of Merger and Acquisition Activities Marketing Research Proposal
11 pages (2890 words) , Download 0 , Research Proposal
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The paper "Causes and Effects of Merger and Acquisition Activities " is an outstanding example of a marketing research proposal. Merger and Acquisition are terms that can be used interchangeably since they have a similar meaning to the other. Practically, there is no difference between the two terms. The study will use the terms interchangeably to meet the same thing.
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Mergers - Why Do Some Fail and Others Succeed Marketing Research Proposal
12 pages (39 words) , Download 1 , Research Proposal
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The paper "Mergers - Why Do Some Fail and Others Succeed" is an outstanding example of a marketing research proposal. Mergers are used to describe the tendency of companies to combine their resources for various reasons. Often, merging companies lose their initial identities and settle on a common name.
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Food for Friends Restaurants Expansion Marketing Research Proposal
11 pages (3257 words) , Download 0 , Research Proposal
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The paper "Food for Friends Restaurants Expansion" is an outstanding example of a marketing research proposal.  The effectiveness of business decision making processes is largely influenced by the amount and quality of data that the decision can access. That means that research is one of the most crucial activities for a business enterprise keen on maintaining constant growth and performance.
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Analysis of Marketing Muji between Japan and China Marketing Research Proposal
10 pages (2829 words) , Download 0 , Research Proposal
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The paper "Analysis of Marketing Muji between Japan and China" is an excellent example of a research proposal on marketing. Muji is among the top profitable companies in Japan, outside Japan, it also has a large market in China. Currently, Muji has successfully opened 128 stores in China. This makes China the second biggest market for Muji after Japan where it has opened a total of 284 stores.
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Achieving Internet Marketing Success Marketing Research Paper
8 pages (2253 words) , Download 0 , Research Paper
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Luxury sells online have increasingly become a more important selling point for high-end fashion brands. Brands have to balance their sells and how to maintain their brand identity of exclusivity.  Many luxury brands have recently begun selling online towards the emerging markets, as the brand has identified an opportunity. 
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Carbon Tax Marketing Research Paper
10 pages (2847 words) , Download 0 , Research Paper
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The carbon tax has been proposed with the view of associating a cost with carbon emission and encouraging people to make use of renewable sources of energy. An IMC plan has been set out to promote this new carbon tax in Australia. The target audience has been identified to be Australian households and the industries in Australia.
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Market Strategy: Defining the Target Market and Positioning Jims Cleaning Marketing Research Paper
8 pages (2325 words) , Download 0 , Research Paper
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Its top-class cleaning service is guaranteed by its several divisions in cleaning that specializes in the following area such as homes and office, carpet, window, pressure, blind as well as suburb cleaning. Given the exceptional reputation of Jim’s Cleaning in Australia, different individuals, families, and businesses continue to call and deal with them for their quality cleaning services.
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Churn Management Marketing Research Paper
7 pages (2306 words) , Download 0 , Research Paper
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There is a common tendency among customers to switch various service providers such as insurance companies, telecommunication companies, healthcare companies, and internet connection providers. The industry trend shows churn rate increases for some common reasons. Those reasons can be summarized in the following manner.
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Effect of Economic Crisis to the Marketing Strategy of Volkswagen in Asian Market Marketing Research Proposal
6 pages (1764 words) , Download 0 , Research Proposal
Free
Nevertheless, the Volkswagen has been focusing on ways to remain competitive through implementation strategies such as the addition of more resources to improve the quality of their products in order to compete with other companies in the automotive industry. The paper will discuss the effects of the economic crisis on the marketing strategy of Volkswagen in the Asia market.
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Development of Application That Can Attract Real Estate Tenants in Singapore Marketing Research Proposal
12 pages (3595 words) , Download 0 , Research Proposal
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The key purpose of the study is to develop an existing application in mobile phones of Samsung and Apple that can increase the attraction of real estate tenants for buying a property in Singapore. The study will use close-ended questions in order to collect feedback from 200 real estate tenants in order to understand the relationship between dependent variables.
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The Macro Environment of Tesco along with Its Competitive Environment in the United Kingdom Marketing Research Paper
12 pages (3515 words) , Download 0 , Research Paper
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In order to further gain information regarding this particular retail brand, the marketing elements and SWOT analysis which are currently employed at the company would be explored and evaluated. Furthermore, recommendations would be provided so that the company can enhance its profitability and customer satisfaction level in the United Kingdom. 
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How Does McDonald Promotions and Advertising Affect Their Sales Marketing Research Proposal
8 pages (2262 words) , Download 0 , Research Proposal
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Generally, the paper "How Does McDonald Promotions and Advertising Affect Their Sales" is an outstanding example of a marketing research proposal. Marketing can be understood as a phenomenon implemented by business firms with the purpose of communicating with customers regarding products and services.
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Marketing of the Automotive Industry Marketing Research Paper
10 pages (3152 words) , Download 0 , Research Paper
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Given the high levels of technological and financial investment necessary to boot a country automotive industry from scratch, one can say that the threat of new entrants, in terms of new players in the global automotive industry, is low. Current players will continue to entrench themselves in their particular markets.
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Lindt Chocolate Expansion on South Korean Market Marketing Research Paper
12 pages (3311 words) , Download 0 , Research Paper
Free
Competition for attracting foreign direct investments or GDP is increasing day by day among different nations. The majority of big companies are currently trying to offshore their business units to cheap labor-oriented countries to increase their competitive power in the global market. Lindt is one of the leading chocolate manufacturers in the world.
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Quantitative Market Research Analysis Marketing Research Paper
8 pages (2465 words) , Download 0 , Research Paper
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Research design is a very important consideration, especially in market research. The actual decision-making process could rely on the results of the actual study. Research design plays a crucial role in the determination of appropriate results that would make sense (Creswell 215; Marczyk, DeMatteo, and Festinger 77).
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Introduction to Marketing Issues Marketing Research Paper
7 pages (2240 words) , Download 0 , Research Paper
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The identification of markets that can secure high profits is among the key priorities of marketing. However, the achievement of this target is not always easy, especially in highly competitive industries. The fact that the business owners do not have experience in marketing practices should be taken into consideration when deciding on the marketing strategies.
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Setting/Developing Marketing Capability Marketing Research Paper
8 pages (2322 words) , Download 0 , Research Paper
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A marketing audit can be described as a comprehensive, systematic, and independent approach that can help the managers towards the achievement of organizational objectives. A study on marketing audit would provide some in-depth insights into the perception of the management towards the probable benefits of a marketing audit.
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The Effect of Online Word of Mouth Versus Traditional Word of Mouth on Saudi Consumers Marketing Research Proposal
10 pages (2500 words) , Download 0 , Research Proposal
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The methodology involves the use of a case study that applies the use of both positivist epistemology and inductive reasoning approach to fully answer the research questions. At the end of the study, the researcher found no significant difference between the traditional word of mouth and the online word of mouth in regard to purchases in Saudi Arabia.
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The Biohacking Market and Product Marketing Marketing Research Proposal
9 pages (2156 words) , Download 0 , Research Proposal
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It covers a wide range of practices and movements ranging from the grinders who design and install the DIY body enhancements such as the magnetic implants to the DIY biologists who can conduct at-home gene sequencing. Now biohacking also encompasses the managing of owns biology with the combination of medical, nutritional, and electronic techniques. 
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Mobile Industry Environment Using the Pestel Analysis Marketing Research Paper
9 pages (2717 words) , Download 0 , Research Paper
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Commonly known as Research in Motion, the company started in 1984 and took the world by storm in 1999 with the introduction of blackberry solutions. It continued to produce advanced models of blackberry solutions while partnering with technological and telecommunication companies such as MTN, Yahoo, AOL among others.
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Mobile Advertising Effectiveness Marketing Research Paper
15 pages (4047 words) , Download 0 , Research Paper
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Generally, the paper "Mobile Advertising Effectiveness" is an outstanding example of a marketing research paper. The smartphone is getting to be progressively indispensable to our ordinary lives, as it serves as a strong practical instrument through calls, messaging, picture taking, and now, the web.
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Marketing Research on Tangerine Confectionery Marketing Research Paper
12 pages (3342 words) , Download 1 , Research Paper
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The research also seeks answers to the maintenance of high quality and its promotion for the new product developed. The research is a qualitative and quantitative study. The key findings of the report are that the company should develop products that are low in sugar content and developed through organic ingredients. 
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Business Market of Red Bull Marketing Research Paper
25 pages (6924 words) , Research Paper
Nobody downloaded yet
Although most people know Red Bull as an Austrian energy drink-selling company in the actual context, the company initially originated in Thailand in 1981. In the initial period, Red Bull was being developed as a pharmaceutical product by TC Pharmaceutical and it was developed to compete with Japan’s Lipovitan.
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How Exhibition Organizers Use Social Media to Market Their Event Marketing Research Proposal
12 pages (3938 words) , Download 0 , Research Proposal
Free
The paper “How Exhibition Organizers Use Social Media to Market Their Event” is a thrilling example of the marketing research proposal. The proposed research aims to examine the use of social media by exhibition organizers to market their event. In the backdrop, the proposed research study particularly compares the use of social media by exhibition organizers to market their events.
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David Lloyd Leisure Club Market Proposal Marketing Research Proposal
9 pages (2453 words) , Download 0 , Research Proposal
Free
This research proposal also proposes methods to find out locals’ awareness of the company services and offers, proposes ways to ascertain registered members’ opinion as far as their contract period is concerned and proposes ways to find out the locals or targeted clients’ opinions on the current charges by the company, on relation to their income and lifestyle. 
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Developing Good Communication between Management and the Staff to Reduce the Labor Turn Over in Cafe Marketing Research Paper
9 pages (2442 words) , Download 0 , Research Paper
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The paper “Developing Good Communication between Management and the Staff to Reduce the Labor Turn Over in Cafe” is a thrilling example of a marketing research paper. The aim of this research is to address key problems at the museum café. The study involves the use of analytical tools for problem-solving to curb the troubles in the café. The research involves solutions to the rising turnover.
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Cultural Issues That Influence the Success of New Ventures in Saudi Arabia Marketing Research Proposal
8 pages (2000 words) , Download 0 , Research Proposal
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The research proposal will identify the cultural issues that the new entrepreneurs have faced when they started their venture in the Kingdom of Saudi Arabia and how they were able to manage and cope up with these cultural issues to make their business successful. It will focus on different cultural issues that entrepreneur faces when they start their new venture in Saudi Arabia. 
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The Issue of Oligopolistic Market and Nike Inc Marketing Research Paper
11 pages (2981 words) , Download 0 , Research Paper
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An oligopolistic market is a form of market where only a few sellers, collectively known as the oligopolistic, dominates the industry. In most cases, oligopoly occurs as a result of various forms of collusion that work by reducing competition in the market. This situation often leads to higher prices in the market.
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Effectiveness of Internet Marketing Practices on Marketing Performance - Sandhata Marketing Research Paper
10 pages (2919 words) , Download 0 , Research Paper
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The paper "Effectiveness of Internet Marketing Practices on Marketing Performance - Sandhata" is a perfect example of a marketing research paper. Marketing is often regarded as one of the most crucial and composite business operations of modern organisations having the objectives of sustaining operational functions and maximising revenues.
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Consumer Behavior Towards Online Shopping Marketing Research Paper
16 pages (4933 words) , Download 0 , Research Paper
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The reason for this study is to direct an exhaustive investigation of the writing in the range of online consumer conduct. An exploration skeleton is proposed to better comprehend existing studies and to highlight under-scrutinized zones. The writing on online consumer conduct is fairly divided. Most studies examined the plan and selection of online shopping.
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Impact of Branding on Financial Services Marketing Research Proposal
8 pages (2758 words) , Download 0 , Research Proposal
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The paper "Impact of Branding on Financial Services" is a perfect example of a research proposal on marketing. Brand management is a fundamental management function man d with the development of a reputable and identifiable image for a company, product, or service. The success of a company relies on the image it portrays to its target market.
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Introduction of New Fresh Fruit Drinks for Health Conscious Customers Marketing Research Paper
14 pages (3717 words) , Download 0 , Research Paper
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The paper “Introduction of New Fresh Fruit Drinks for Health Conscious Customers” is a convincing example of a marketing research paper. New product development entails the entire process of introducing a new product in the market. A product entails benefits offered by an organization, like the LJBC. The New product development process comprises two main methods.
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Consumer Behaviour of McDonalds Clients Marketing Research Proposal
8 pages (2198 words) , Download 0 , Research Proposal
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The questionnaire method of data collection will be used in this research. Therefore, the survey instrument will be a questionnaire tailored to address the research question effectively. In order to design an effective survey instrument, the language used in formulating the questions as well as their structure is critical.
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Retailing of Fashion Products Marketing Research Proposal
10 pages (2905 words) , Download 0 , Research Proposal
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The paper "Retailing of Fashion Products" is an excellent example of a research proposal on marketing.  Fashion is popular in modern-day life. It mainly involves footwear, body piercing, clothing, accessories, and also makeup (Agins 2000, p.33). It is distinctive and most of the time a habitual trend that people use.
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Online Buying Behaviour Marketing Research Proposal
14 pages (3630 words) , Download 0 , Research Proposal
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The paper “Online Buying Behaviour” is an earnest example of the marketing research proposal. The research entails evaluating the consumer online purchasing behavior and the role of the consumer characteristics. It establishes the various characteristics of the consumers and the role of the characteristics in the consumer online purchasing behavior.
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Student Choice of Mobile Carrier Marketing Research Paper
8 pages (2323 words) , Download 0 , Research Paper
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In an aggressive business sector, mobile phone carriers contend on the cost and nature of administrations and work on a comprehensive organized universal environment. It is fundamental for the mobile carrier to meet student’s needs in the tying countries. They are also competent in meeting the quality of the services they offer to the students.
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Current Marketing Strategies Followed by Coca-Cola Company and Its Impact on Target Audience Marketing Research Paper
18 pages (4768 words) , Download 0 , Research Paper
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The paper “Current Marketing Strategies Followed by Coca-Cola Company and Its Impact on Target Audience” is a convincing example of a marketing research paper. The formulation of marketing strategies a major concern for all big organizations and this study will be focused on identifying the critical issues related to this approach in Coca-Cola Company.
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The Role of Online Marketing With Social Media in Tourism Destination Marketing Marketing Research Proposal
10 pages (3126 words) , Download 0 , Research Proposal
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The activities of the Destination Marketing Organizations (DMOs) are observed to gain needed significance in the current period for the effective marketing and promotion of tourism destinations in different parts of the world. DMOs focus on enhancing the tourism revenue and market share through enhancing the awareness of tourism destinations.
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The Characteristics of a Market Oriented Firm and How Adoption of a Market Orientation Affect Firm Performance Marketing Research Paper
13 pages (3587 words) , Download 0 , Research Paper
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Effectively in 1990, Prahalad and Hamel (1990) recognized that in excess of 80 percent of senior administrators concurred that the advancement makes a solid wellspring of point of interest. Also, 90 percent showed that development is very esteemed. Jaworski and Kohli (1993) associated development with business sector introduction. 
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RBSs Internationalisation in China Marketing Research Paper
19 pages (5893 words) , Download 0 , Research Paper
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It has been noted that most banks in China have not advanced in terms of technology. Their pace of adopting emergent technological trends is quite low. Therefore, there is an opportunity of embracing current technology. Overall, the pace of technological change in China calls for flexibility for new entrants in the banking sector.
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Impact of Restaurants Interior Design on Consumer Behavior Marketing Research Paper
19 pages (5601 words) , Download 0 , Research Paper
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The paper "Impact of Restaurants Interior Design on Consumer Behavior" is a perfect example of a marketing research paper. Consumer behavior has become a rapidly growing application in the study of discipline in marketing. It is rather a complex, dynamic and multi-dimensional process, which aims at reflecting the decision of consumer’s against consumption, acquisition or any disposal activity (Batra and Kazmi, 2008).
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Opportunities and Challenges Facing Advanced MNEs Entering the Emerging Markets Marketing Research Paper
15 pages (4592 words) , Download 0 , Research Paper
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The paper "Opportunities and Challenges Facing Advanced MNEs Entering the Emerging Markets" is a perfect example of a marketing research paper. Over a long time, flows of foreign direct investments (FDIs) focused around the Western allies. Desires to be near natural resources and foreign markets encouraged the Western-allied companies to start operations in other countries.
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Integrated Marketing Communication Marketing Research Paper
12 pages (3190 words) , Download 0 , Research Paper
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The paper "Integrated Marketing Communication" is an outstanding example of a marketing research paper. In the contemporary ear, the imposition of globalisation has brought a large number of transformation in several sectors has been observed that. Through the imposition of the concept of globalisation, the business industry has been experiencing competitive advantages.
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Customer Satisfaction in Lufthansa Airlines Marketing Research Paper
23 pages (6571 words) , Research Paper
Nobody downloaded yet
Various models regarding customer satisfaction have been used in the paper such as Kano’s Model and Expectancy Disconfirmation Theory. Furthermore, to derive better results regarding the airline's various secondary sources such as annual reports and Skytrax customer reviews have been used.
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Retailing as an International Industry Marketing Research Paper
14 pages (3932 words) , Download 0 , Research Paper
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The paper "Retailing as an International Industry" is a perfect example of a marketing research paper. The paper presents an argument of the ever-changing dynamics of retailing and the vital role it plays within modern economics. The internationalisation of its operations and its sourcing has been key to this new direction, especially over the past few decades.
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Cross Borders Mergers and Acquisitions on Management Activities in Market Economies Marketing Research Paper
14 pages (4521 words) , Download 0 , Research Paper
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The paper "Cross Borders Mergers and Acquisitions on Management Activities in Market Economies" is a perfect example of a marketing research paper. Cross-border mergers have increased in the recent past with a huge expansion witnessed on international trade and relations as a result. Many people associate this trend with the increase in global technology and trade (Zhang, 2014, p.140).
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