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Marketing Essays

Result for Subject Marketing:
19702 essays
Benefits of Exporting the New Personal Computer from India Marketing Essay
6 pages (1756 words) , Download 0 , Essay
Free
The paper “Benefits of Exporting the New Personal Computer from India” is a well-turned example of the essay on marketing. The following are the pros of exporting the new PC from India: it will gain international market shares. By exporting the company will participate in the international market and gain a slice of its share from the enormous global market, etc.
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Market Penetration of the Brands - Millys Cheeses, Little Barrel, Cow Creed, Udder Fun, Geraldines, and Red Dog Marketing Assignment
9 pages (1544 words) , Download 0 , Assignment
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The paper “Market Penetration of the Brands - Milly’s Cheeses, Little Barrel, Cow Creed, Udder Fun, Geraldine’s, and Red Dog” is an informative example of an assignment on marketing. Market analysis involves collecting data on the market trends of some of the important market variables and thereafter analyzing them to make important conclusions that are relevant for a firm’s strategic options.
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Studying Consumer Behavior Is Really Essential Marketing Coursework
8 pages (2324 words) , Download 0 , Coursework
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The paper "Studying Consumer Behavior Is Really Essential" is a great example of marketing coursework. Studying consumer behavior has a great influence on how marketers develop their strategies, for example, in market segmentation. Consumer behavior is a concept that has become essential in the market over recent years due to the ability of marketers to analyze buying behavior (Sigurdsson, 2013).
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Impact of Japans Changing Culture on Panasonic Marketing Case Study
7 pages (1750 words) , Download 0 , Case Study
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The paper "Impact of Japan’s Changing Culture on Panasonic" is a great example of a marketing case study. This progress report is purposed with intensively analyzing the impact of Japan’s changing culture on Panasonic; a global top-class multinational that deals in manufacturing and production of consumer electronics.
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International Market Assessment, Selection, and Market Entry Marketing Essay
16 pages (4521 words) , Download 0 , Essay
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Entering a foreign market is a process that must be taken a bit by bit: getting market information, and examining the information itself, as compared to the late entrants (Tan, 1047). However, new entrants may as well achieve something by implementing different marketing as well as positioning strategies. Pioneers in nearly all industries are influential.
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New Product Development and Innovation Marketing Research Proposal
10 pages (2807 words) , Download 0 , Research Proposal
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The paper "New Product Development and Innovation" is a perfect example of a marketing research proposal. According to Radnor & Noke (2004), they argue that the existence of a positive relationship within a company’s ability to innovate and its continuous market prosperity buttresses the wide literature in new product development and innovation.
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BYD Vehicle Company into Market between Brazil and Italy Marketing Case Study
8 pages (2394 words) , Download 0 , Case Study
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The paper "BYD Vehicle Company into Market between Brazil and Italy" is a good example of a marketing case study. One of the countries that BYD can enter is Brazil. This is because the Brazilian automotive industry possesses the largest market share in Latin America, that is about 80%, and this contributes 5% to the country’s GDP (Market Alerts, 2013).
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The Effect of Advertising on Consumer Behavior Marketing Coursework
6 pages (1586 words) , Download 0 , Coursework
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The paper "The Effect of Advertising on Consumer Behavior" is a good example of a marketing coursewprk. Marketing is a key function of any business through which a business can be able to drive up sales and generate adequate revenue to cater for its expenses and realize a profit for its owners. The marketing mix is comprised of four key elements; product, place, promotion and price.
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Chinese Consumer Dynamics in relation to Consumerism Marketing Case Study
9 pages (2579 words) , Download 0 , Case Study
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Generally speaking, the paper "Chinese Consumer Dynamics in relation to Consumerism" is an outstanding example of a marketing case study. China has a population of 1.3 billion possible consumers with a rising buying power. The country has recently ranked the second-fastest growing economy in the globe.
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Shanghai Automotive Industry Corp Potential Entry into the Australian Market Marketing Case Study
10 pages (2990 words) , Download 0 , Case Study
Free
The paper "Shanghai Automotive Industry Corp Potential Entry into the Australian Market" is a perfect example of a marketing case study. The paper will specifically focus on the marketing advantages or disadvantages their product will have in trying to export to Australia. Marketing factors like pricing, promotion, advertising, distribution, product and other relevant factors that will allow for success and failures of entering the Australian market will be analyzed as well.
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The Dynamics of the Chinese Consumer with Relevance to Consumerism Marketing Case Study
7 pages (2259 words) , Download 0 , Case Study
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The paper "The Dynamics of the Chinese Consumer with Relevance to Consumerism " is a good example of a marketing case study. Whether the organization is considering new markets to distribute its products, searching to make its supply chain competitive and cut on costs or searching for better viable investment opportunities, it is advisable to develop a Chinese strategy (Latham, Thompson, & Klein, 2006).
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History of Madrid Foot Ball Club and Giving the Recommendations Marketing Case Study
8 pages (2326 words) , Download 0 , Case Study
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The paper "History of Madrid Foot Ball Club and Giving the Recommendations " is an outstanding example of a marketing case study. Real Madrid was founded in 1902 by Spanish fans. Throughout its history, the team has used several strategies to capture the interests and hearts of fans all over the world. A rich history and a strong tradition characterize Real Madrid.
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Dell Company and Hewlett-Packard's Marketing Strategies Marketing Assignment
11 pages (3011 words) , Download 0 , Assignment
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The paper “Dell Company and Hewlett-Packard’s Marketing Strategies” is an inspiring example of a report on marketing. This report provides a comprehensive market approach of two companies, Dell International and Hewlett-Packard (HP) Company. It relates the key concepts and discuses how these companies use marketing approaches.  
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Social Marketing Campaign: Anti-Smoking Marketing Coursework
7 pages (2201 words) , Download 0 , Coursework
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The paper "Social Marketing Campaign: Anti-Smoking" is an outstanding example of marketing coursework. Smoking of cigarettes is a leading avoidable cause of premature deaths amongst adults and youths. Smoking is rated as the most disturbing social and health issue in almost every country including Australia. Smoking is avoidable.
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Change Process at Dryburgh Footwear Company Marketing Case Study
8 pages (2382 words) , Download 0 , Case Study
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The paper "Change Process at Dryburgh Footwear Company" is a perfect example of a marketing case study. Industrial relations play a significant role in terms of determining the performance of an organization in Australia. This is because of the conflicts that are usually common in organizations due to several reasons.
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Why Is Customer Relationship Management a Popular Marketing Strategy in Today's Business Environment Marketing Literature review
11 pages (3189 words) , Download 0 , Literature review
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The paper “Why Is Customer Relationship Management a Popular Marketing Strategy in Today’s Business Environment” is a spectacular example of a literature review on marketing. Customer Relationship Marketing has become a significant concept and business strategy and has been instrumental in assisting businesses attract and retain customers.  
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International Marketing in Automotive industry of Japan, Britain and South Korea Marketing Essay
6 pages (1711 words) , Download 0 , Essay
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The paper “International Marketing in Automotive industry of Japan, Britain and South Korea” is a spectacular example of essay on marketing. International marketing involves a lot of complex processes that every business firm needs to be familiar with. It is important for a business firm to understand the challenges and benefits it is likely to experience by exporting products to particular countries.
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Perceived Value and Its Importance to Consumer Behaviour and Marketing Marketing Coursework
6 pages (1911 words) , Download 0 , Coursework
Free
The paper "Perceived Value and Its Importance to Consumer Behaviour and Marketing" is a perfect example of marketing coursework. The concept of perceived value theorises a product’s worth as perceived by the consumer. In economic terms, the concept of perceived value has generally been associated with desirability and utility of a product (Malhotra 2011).
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Reflections of the Internship Program Concluded at OPAIC Marketing Case Study
10 pages (2598 words) , Download 0 , Case Study
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The paper "Reflections of the Internship Program Concluded at OPAIC" is a good example of a marketing case study. In order to fulfill the mandatory 200-hour internship requirements of my study program, I joined the Otago Polytechnic Auckland International Campus (OPAIC) which is a newly opened but well established tertiary institution.
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Forces of International Marketing Environment in Australia Marketing Case Study
6 pages (2134 words) , Download 0 , Case Study
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The paper "Forces of International Marketing Environment in Australia" is a great example of a marketing case study. The concept of international marketing has gained a lot of momentum in the last few decades, especially due to the integration of international markets. Markets throughout the world have become interdependent of each other as different countries seek to maximize their international trade orientation.
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Strategic Marketing for Caffebene Company Marketing Case Study
14 pages (3686 words) , Download 0 , Case Study
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The paper "Strategic Marketing for Caffebene Company" is a great example of a marketing case study. Standardization of the products and services enables an organization to create a competitive advantage. Standardization takes various forms such as pricing and quality of products. Through standardization, an organization is able to develop consistency in the production process.
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International Marketing Environment in Australia Marketing Essay
8 pages (2263 words) , Download 0 , Essay
Free
Australia has been working effortlessly to bring its economy back to track. Most stakeholders want to tackle the broader issue of productivity and for the first time this year, there is some exuberance in the entire Australian economy. To investors, this confidence is important. A lack of confidence makes firms to be uncertain of the future.
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Marketing Plan for Freshly Juice Pvt Limited Marketing Case Study
6 pages (1900 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for Freshly Juice Pvt Limited" is a good example of a marketing case study. Freshly Juice Pvt Limited is a manufacturer and supplier of quality juice in Australia. The company was established in 2008 by Aaron family under the Aaron Foundation, a group that comprises of qualified professionals in food processing.
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Promotional Platforms to Promote the Core Product and Services of the Mobile Phone and Services Marketing Research Proposal
6 pages (1252 words) , Download 0 , Research Proposal
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The paper “Promotional Platforms to Promote the Core Product and Services of the Mobile Phone and Services” is a  great example of a research proposal on marketing. The company has a sophisticated mobile phone and services like SMS suited for a consumer segment of young people between 15 to 18 years.  
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Market Survey of Coles Supermarket Brand Marketing Assignment
53 pages (13334 words) , Assignment
Nobody downloaded yet
The paper "Market Survey of Coles Supermarket Brand" is a perfect example of a marketing assignment. Marketing research is frequently undertaken to obtain the latest trends and perspectives on customer tastes and preferences. The aim is this study is to obtain the consumers’ perceptions towards the Coles supermarket.
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Procter and Gamble Marketing Plan Marketing Case Study
12 pages (3637 words) , Download 0 , Case Study
Free
The paper "Procter and Gamble Marketing Plan" is an outstanding example of a marketing case study. Procter and Gamble is a leading consumer goods multinational company that serves customers in more than 180 countries across the globe. It operates both locally and globally and deals with a variety of brands.
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Toyota Company - Facing Stiff Competition in Australia Marketing Case Study
7 pages (2007 words) , Download 0 , Case Study
Free
The paper “Toyota Company - Facing Stiff Competition in Australia” is an intriguing example of the case study on marketing. The main issue that actually happens is that the government is strategizing on how to reduce smoking prevalence in Australia. The government is promoting anti-tobacco media campaigns, often called counter-advertising campaigns.
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Tertiary Education Industry in Australia Marketing Essay
10 pages (2747 words) , Download 0 , Essay
Free
The paper “Tertiary Education Industry in Australia” is a  thoughtful example of an essay on education. Tertiary education is education which is considered the last in a person’s life. It is the education beyond the secondary school level in Australia. Tertiary education institutions include colleges, universities and training institutes, colleges for the communities, etc.  
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Marketing Research for an Australian Business - Jetstar Airlines Marketing Case Study
9 pages (3150 words) , Download 0 , Case Study
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The paper "Marketing Research for an Australian Business - Jetstar Airlines" is a perfect example of a marketing case study. This market planning is based on three objectives namely: identifying whether the management decisions made in regard to low wages and tight management control on employees affect service provision to customers.
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Standardization Process, Diversification Strategy, Price-Based Competition Marketing Assignment
16 pages (4015 words) , Download 0 , Assignment
Free
The paper "Standardization Process, Diversification Strategy, Price-Based Competition " is an outstanding example of a marketing assignment. Standardization is the process whereby an organization ensures its processes and methods are identical. Adaptation on the other side is ensuring that the methods applied by the company like pricing and promotions can adapt the changes in the global environment.
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Buyer Behaviour at P&G Marketing Assignment
14 pages (3590 words) , Download 0 , Assignment
Free
The paper "Buyer Behaviour at P&G " is a perfect example of a marketing assignment. Perception is a process, by which a person receives, selects and gives interpretation to certain stimuli so as to give a coherent and meaningful picture. Perception comes as a result of intrinsic predisposition like motives, expectations and learning and also as a result of physical stimuli i.e. audio, sight and smell.
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Communication Technologies & Change Marketing Coursework
10 pages (2779 words) , Download 0 , Coursework
Free
The paper "Communication Technologies & Change" is a perfect example of marketing coursework. An ever-changing workplace landscape is one of the major causes of all manner of tension, including personal and family, face by today’s workers. One of these changes in the workplace is communication technologies (Farias and Bender 2010).
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Why Samsung Is Successful in Meeting Its Business Objectives Marketing Assignment
6 pages (1898 words) , Download 0 , Assignment
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The paper 'Why Samsung is Successful in Meeting Its Business Objectives' is a great example of a Marketing Assignment. Samsung is a South Korean company that has for so long dominates the market since 1938. The company sells various electronic appliances as well as technology such as computers, mobile phones, and televisions.
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Communications Strategy Development - People with Disabilities Marketing Coursework
7 pages (1993 words) , Download 0 , Coursework
Free
The paper 'Communications Strategy Development - People with Disabilities " is a great example of marketing coursework. People living with various forms of disabilities in the society should undergo through various support programs and services; these are supposed to be provided through grants and backing to ensure that ha most of them who have the self-drive force and can stand on their own get the opportunity to be self-employed.
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What Role Do Public Relations Play in TAMS Activities Marketing Coursework
7 pages (1959 words) , Download 0 , Coursework
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The paper "What Role Do Public Relations Play in TAMS’ Activities" is a good example of marketing coursework. The position of the Australian Medical Association is that electronic health records are a timely intervention which would enhance health outcomes. However, the association asserts the concerns of doctors regarding the weaknesses of the system.
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Consumer Decision Making Process Marketing Literature review
5 pages (1643 words) , Download 0 , Literature review
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The paper “Consumer Decision Making Process ” is a  worthy example of a literature review on marketing. The consumer decision-making process is a complex phenomenon. Making a decision is more complex and even more important for consumers today as compared to the past. Many customers are undergoing this process on a daily basis.  
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Consumers' Responses to Positive and Negative Comparative Advertisements Marketing Assignment
6 pages (1924 words) , Download 0 , Assignment
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The paper "Consumers' Responses to Positive and Negative Comparative Advertisements" is a wonderful example of a Marketing Assignment. According to Levy (2008), a well thought out strategy is the key to any successful advertisement. The advertising message should be very focused and specific for the advertisement to be compelling. 
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Current and Potential Target Markets Marketing Assignment
8 pages (2412 words) , Download 0 , Assignment
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The paper "Current and Potential Target Markets" is a good example of a marketing assignment. The first and foremost step in analyzing the attractiveness of any market target as well as the competitive position of any business is the choice of the best assessment criteria. Market attractiveness hinges on four elements: customer factors, competitive factors, and environmental factors, economic and technological factors.
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Coles Marketing Plan Basing on Coles Situational Analysis Marketing Case Study
6 pages (1786 words) , Download 0 , Case Study
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The paper "Coles Marketing Plan Basing on Coles Situational Analysis " is a perfect example of a marketing case study. From the situational analysis, it emerged that Coles is the second biggest retailer in Australia facing great competition from the likes of Woolworths and ALDI. Coles supplies to Australians general household requirements including groceries, electronics, snacks, laundry products among others.
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Doing Business and Investing in the United Arab Emirates Marketing Case Study
13 pages (3750 words) , Download 0 , Case Study
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The paper "Doing Business and Investing in the United Arab Emirates" is a wonderful example of a Marketing Case Study. Emirates' international airline is one of the top ten major airlines in the whole world. Emirates Airlines has branches in many on six continents including Europe, Asia, South America, North America, and Africa among others. 
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Clear Sound Technology Marketing Case Study
22 pages (5837 words) , Case Study
Nobody downloaded yet
The paper "Clear Sound Technology" is an outstanding example of a marketing case study. The improvement in information technology has made work easier and effective. Many technologies that assist humans in doing almost everyday tasks have been innovated and implemented. Sound affects almost every aspect of human life.
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Coles Situational Analysis and Marketing Objectives Marketing Case Study
6 pages (1668 words) , Download 0 , Case Study
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The paper "Coles Situational Analysis and Marketing Objectives" is a great example of a marketing case study. With the growth of supermarket retail chains, there has been increased competition and hence the need for carrying out market analysis. This paper reflects on appropriate marketing objectives, target markets and positioning and overall approach to the appropriate marketing mix.
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Samsung Marketing Mix Marketing Case Study
6 pages (1648 words) , Download 0 , Case Study
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The paper "Samsung Marketing Mix " is a good example of a marketing case study. Marketing and the formulation of its strategies is the need of the day to start a business for any product. The same has been studied about Samsung smartphones in this assignment. The project highlights the marketing strategies and the target market and positioning of S4.
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IKEA: The Impact of Store Environment on Consumer Choice Marketing Case Study
7 pages (2151 words) , Download 0 , Case Study
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The paper "IKEA: The Impact of Store Environment on Consumer Choice" is an outstanding example of a marketing case study. In recent times, the retail environment has received much attention from retailers as they dedicate a lot of financial resources in design and merchandise presentation activities to ensure they continue to attract consumers to their stores.
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Interpret Market Trends Developments Marketing Assignment
5 pages (1486 words) , Download 0 , Assignment
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The paper "Interpret Market Trends Developments" is a perfect example of a marketing assignment. Lemon and Miller (2013) explain that all principal car manufacturing companies are subsidiaries of foreign companies. This means that Australia does not really have a domestic business that manufactures motor vehicles.
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Michael Jenkins Restaurant Marketing Case Study
12 pages (3187 words) , Download 0 , Case Study
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The paper 'Michael Jenkins Restaurant" is a good example of a management case study. As a business orientation pulls all the capital resources at disposal towards the motivation to invest, the restaurant is one of the best businesses in modern society. As Michael Jenkins aims are concerned, the most important factor is having perfect knowledge about the market.
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International Marketing - Apple Marketing Case Study
8 pages (2311 words) , Download 0 , Case Study
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The paper "International Marketing - Apple" is an outstanding example of a marketing case study. The aim of diffusing products to an overseas market is to increase the share of the product market and increase returns on the balance sheet. International marketing engrosses the recognition of the fact that people across the globe have different needs and preferences.
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Healthy Snacking Strategy Submission Marketing Case Study
7 pages (2243 words) , Download 0 , Case Study
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The paper "Healthy Snacking Strategy Submission" is a great example of a Marketing Case Study. YOGO is one of the Australian brands of dairy yogurt snacks. The product lacks the typical yogurt flavor and is essentially a high sugar dessert containing less protein than yogurt. Yogo flavors comprise strawberry, strawberries 'n' cream, chocolate, etc.
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Samsung Smartphones Overview Marketing Case Study
30 pages (7658 words) , Case Study
Nobody downloaded yet
The paper "Samsung Smartphones Overview" is a perfect example of a marketing case study. Samsung is one of the leading companies in the world specifically in the field of electronics and mobile phones, therefore for this company to maintain its title in this field is far much important since it is facing high completion in the market, for example, Nokia, Motorolla, Erickson and may other upcoming companies in this industry.
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Key Environmental Factors Driving the Current International Success of Moulis Legal Marketing Case Study
7 pages (2038 words) , Download 0 , Case Study
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In general, the paper "Key Environmental Factors Driving the Current International Success of Moulis Legal" is a good example of a marketing case study. Global marketing is a very instrumental factor in companies that operate with various branches located outside their home country (Grant, 2003, p.492).
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1451 - 1500 results of 19702 items
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