Current and Potential Target Markets - Assignment Example

Firm E wants to gain a stronger market share in 1T and 5U markets and it aims to attract the 3T and 3U customers at the same time.... With the increasing competition against the needs of the Enterpriser market for Luxury vehicles which Firm E did not offer, the firm is slowly pushed to the 4th place when it comes to the overall performances of the competing firms in these markets.... … The paper “Estruck's Marketing and Product Objectives, target Market, Point of Difference, Product Positioning, Marketing Program, Distribution" is a forceful example of a case study on marketing....

… The paper "target Market of Listerine Mouthwash" is a great example of a marketing case study.... The paper "target Market of Listerine Mouthwash" is a great example of a marketing case study.... The target market that the product is designed to attract The product, Listerine ZERO Clean Mint Mouthwash is designed for use by various groups of people who want to enhance the freshness of their breath.... The first step in selecting a target market is to identify individual buyers or groups of buyers (Adcock, 2001)....

TOWS matrix   Strengths -Brand recognition -Exclusive positioning of stores -Association with high fashion -Long history in the market -direct demographic targeting/identification -High margin brand-driven retailing Weaknesses -Relatively few numbers of stores -focuses only on high-income earners -poor online store - Opportunities -Growth in higher-income population -Fashion awareness -regional market -population growth -Green consumers SO-strategies -Diversify into new markets -Widen product range -Strategic partnership with designers -expand into fashion-conscious regional markets WO-strategies -Aggressive online marketing -Create a subsidiary to cater to lower-income earners -Link online retailing as a green strategy to environmentally conscious consumers Threats (T) -Competition from fellow players -Direct sales by designers (designer-owned stores) Inflation -A high population of price-sensitive immigrant consumers ST-strategies -More innovative products -Increase promotion WT- strategies -Develop subsidiary stores that use different pricing structure to address low-income earners -Increase product range to increase customer satisfaction -A clear focus on market segmentation SO- strategies Diversify into new markets David Jones has a long history in the Australian department store industry....

 Market Research Plan •Objective This market research plan entails the following objective: To define and understand the problem To uncover the issues causing the problem Finding solutions Understanding the data Making an informed business decision •Findings New markets are available for the sale of Pringles Pringles is only accessible to 20% of the entire global population The market share in the snacks and fast foods industry is highly competitive Pringles have kept up with the emerging market trends The Kellogg comes second after PepsiCo....

Opportunities available for the Snowball business to expand its marketing and strategic coverage to global markets have to been noted.... The main aspect of business planning starts with the aim of the provision of products and services to the target customers.... The market plan has nine sections, these include the product description, corporate mission, vision and goals, situation analysis, SWOT analysis, target market, marketing mix strategy, implementation, control, and evaluation....

In addition, the organization should review its market segmentation strategies to maximize sales in the current and dynamic market trends in the electronics business.... To counter the perpetually increasing competition, the company needs to have a deeper and wider market penetration through online avenues that target international markets.... This makes it miss a large pool of potential consumers who use the online platforms.... The firm would lose a large number of potential customers, especially the youths, to the competitors who utilize social media sites for promotion and online sales....

With a target of about 100 students in the first intake, La Trobe can potentially generate between AUD$4,946,000 and AUD$5,692,000 in revenue.... La Trobe's marketing communication should ideally emphasize its affordability, quality, brand reputation, flexibility, and compatibility with the target market needs....