Perceived Value and Its Importance to Consumer Behaviour and Marketing - Coursework Example

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The paper "Perceived Value and Its Importance to Consumer Behaviour and Marketing" is a perfect example of marketing coursework. The concept of perceived value theorises a product’s worth as perceived by the consumer. In economic terms, the concept of perceived value has generally been associated with desirability and utility of a product (Malhotra 2011)…

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Subject: Marketing
Type: Coursework
Level: Undergraduate
Pages: 6 (1500 words)
Downloads: 0

Extract of sample "Perceived Value and Its Importance to Consumer Behaviour and Marketing"

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