Strategic Marketing for Caffebene Company - Case Study Example

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Summary

The paper "Strategic Marketing for Caffebene Company" is a great example of a marketing case study. Standardization of the products and services enables an organization to create a competitive advantage. Standardization takes various forms such as pricing and quality of products. Through standardization, an organization is able to develop consistency in the production process…

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Subject: Marketing
Type: Case Study
Level: Masters
Pages: 14 (3500 words)
Downloads: 0

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