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Marketing Essays

Result for Subject Marketing:
19914 essays
Future of Retail in 2020-2025 Marketing Speech or Presentation
6 pages (1935 words) , Download 0 , Speech or Presentation
Free
The paper “Future of Retail in 2020-2025 ” is a creative example of a marketing presentation. As per Alison Kenney (“Retail Industry Outlook”), the main drivers of the retail industry are convergence and diversification where retailers are adapting varied schemes and inventive methods to improve their services.
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Intel Corporation - Dynamic Capabilities during Microprocessors Breakthrough Marketing Statistics Project
8 pages (37 words) , Download 0 , Statistics Project
Free
The paper “Intel Corporation - Dynamic Capabilities during Microprocessors Breakthrough” is a bright example of a marketing statistics project. These days most of the research papers are written about business-to-consumer technological corporations with which people have direct experiences such as Amazon, Tesla, or Whole Foods.
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Market Research Activity Planning Marketing Term Paper
14 pages (3939 words) , Download 0 , Term Paper
Free
The paper “Market Research Activity Planning” is a convincing example of a marketing term paper. International marketing is an area of study, where marketing approaches to deal with more than one market located in different countries are discussed and analyzed. Zacks Motors, a Tokyo headquartered international automobile manufacturing company, is planning to launch its new global productю
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Luxury Branding Strategies Adopted by Armani to Sustain Its Market Share Marketing Statistics Project
6 pages (16 words) , Download 0 , Statistics Project
Free
The paper “Luxury Branding Strategies Adopted by Armani to Sustain Its Market Share” is a worthy example of a marketing statistics project. Armani is known to be the biggest fashion retailer in the global context. The company operates in an intensely competitive marketplace where branding strategies need to be revised or adjusted as per consumer market demand.
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Customer Behavior, Segmentation Strategy, Products and Brands, Technologys Affect on Marketing Marketing Speech or Presentation
6 pages (1551 words) , Download 0 , Speech or Presentation
Free
The paper “Customer Behavior, Segmentation Strategy, Products and Brands, Technologys Affect on Marketing” is a creative example of a marketing presentation. How Technology Is Affecting Marketing. Technology has changed the face of marketing completely; the market in the contemporary economy has become more effective and fast.
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Dos Equis Beer Advertisement Campaign Marketing Speech or Presentation
12 pages (19 words) , Download 0 , Speech or Presentation
Free
The paper “Dos Equis Beer Advertisement Campaign” is a creative example of a marketing presentation. The Dos Equis beer advertisement campaign featuring Jonathan Goldsmith is considered one of the most successful advertisement campaigns in the 21 century. The advertisement was named the greatest man in the world and the title captured the attention of a lot of targeted audiences.
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An Analysis of Volkswagen Campaign and BMW Branding Campaign Marketing Speech or Presentation
7 pages (1839 words) , Download 0 , Speech or Presentation
Free
The paper “An Analysis of Volkswagen Campaign and BMW Branding Campaign” is a creative example of a marketing presentation. An advertising campaign is a sequence of related messages that share an idea or a theme. Over time advertisements have evolved as there is a significant difference between the ads in the nineteenth and twentieth century.
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Coca-Cola - Holidays Are Coming Ad Marketing Speech or Presentation
10 pages (10 words) , Download 0 , Speech or Presentation
Free
The paper “Coca-Cola - Holidays Are Coming Ad” is a bright example of a marketing presentation. This report presents an inquiry that focuses on the various issues regarding the reason for investing in advertisements. The report further analyses the advertisement messages from different perspectives and the various factors influencing the type of messages the business adopts.
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Exploring Attitude of Potential Customers to Wooden Toys Marketing Research Proposal
15 pages (4736 words) , Download 0 , Research Proposal
Free
Relies on sound judgment or expertise.  Depends on selecting elements believed to be typical or representative of the population. Believed that errors of judgment in the selection will cancel each other out. Tend to be used more often in industrial market research than in consumer market research. 
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User Satisfaction about Mobile Phone Network in the East Midland Area of the UK Marketing Research Proposal
6 pages (1553 words) , Download 0 , Research Proposal
Free
Mobile phone networks have traditionally seen a lot of competition in the East Midland area of the UK because the area is flooded with numerous operators. Every network is trying hard to provide its users with more advantages than other networks in an attempt to increase the sale of its product and increase the profitability of the business. 
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Significance of Service Recovery Effects on Customer Satisfaction/Loyalty Marketing Research Proposal
10 pages (3719 words) , Download 0 , Research Proposal
Free
The research results showed that there was a correlation between service recovery and customer loyalty. The concept of service recovery is both a business function and a critical focus point from the marketing perspective. . The hotel industry is majorly based on offering intangible services and this makes service recovery an important business strategy. 
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Coffee Shop Franchisee Business in Western Australia Marketing Research Proposal
14 pages (5177 words) , Download 1 , Research Proposal
Free
As part of its strategy to establish itself as a leading chain of stores and at the same time maintain the profitability, it plans to open new stores in the region on the franchisee model. The client management feels that the strategy to open franchisee stores in the upcoming suburban areas with a considerable young population will be appropriate.
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How Decisions in Customer Service Impact Level of Sales and the Ultimate Firm's Profitability Marketing Research Proposal
14 pages (4999 words) , Download 0 , Research Proposal
Free
The paper “How Decisions in Customer Service Impact Level of Sales and the Ultimate Firm's Profitability” is a spectacular example of the marketing research proposal. Customer service has over the years grown into a significant and vital part of any business. For every successful business, customers are the heart of the business.
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The Modernisation of Brand Identity of Sony Corporation Marketing Research Proposal
20 pages (5630 words) , Download 1 , Research Proposal
Free
From the perspective of the company, brand identity provides the vehicle by which the firm projects to the public the image by which it wants to be perceived (Neumeier, 2004). This research is intended to lay the groundwork for enhancing and revitalizing the Sony brand and its sub-brands.
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Marketing of Southwest Airline Marketing Research Proposal
8 pages (2578 words) , Download 0 , Research Proposal
Free
Southwest Airlines’ decision to acquire AirTran Airways will definitely increase the number of routes wherein Southwest Airlines could take-off and land. Furthermore, the acquisition of AirTran Airways will not only allow Southwest Airlines to enjoy the benefit of economies of scale but also immediately increase Southwest Airlines’ existing customer base.
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Social Media and Mobile Search Marketing in Saudi Arabia Marketing Research Proposal
12 pages (3892 words) , Download 0 , Research Proposal
Free
The use of the internet and social media has been on the rise in the kingdom of Saudi Arabia. Statistics indicate many Saudis are conducting only transactions. Social media play a crucial role in the Saudi Arabian future economy. The use of social media to market services and products marks the essence of internet marketing.
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Green Marketing: Corporate Strategies of Multinational Companies Marketing Research Proposal
6 pages (1885 words) , Download 0 , Research Proposal
Free
The focus of the companies towards green marketing shifted in the 80s, while during the 90s, the legislation related to environmental increased subsequently, increasing the environmental awareness level in the business domain. Global organizations around the world have taken various steps to understand and fight against the risk of climate change.
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Marketing Consumer Product in an Emerging Economy Marketing Research Proposal
12 pages (3266 words) , Download 0 , Research Proposal
Free
This proposal seeks to give an analysis of the business environment based on the product to be marketed, in this case, baby food. It will also look at the potential size of the market in which the consumer product is to be promoted and an overview of the data collection methods to be used. The target segment for promoting this product will be children.
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How Consumers React to the 24-Hour Service Marketing Research Proposal
11 pages (3193 words) , Download 0 , Research Proposal
Free
The paper "How Consumers React to the 24-Hour Service" is an excellent example of a research proposal on management. The tube is the best innovation to occur in London’s transport sector. The 24-hour advanced Tube service will carry more passengers than ever before (Denzin, & Lincoln, 2000). By introducing weekend travels, this tube will offer more frequent and reliable service.
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Consumer Behaviour in Chinese Car Market Marketing Research Proposal
11 pages (3300 words) , Download 1 , Research Proposal
Free
The paper "Consumer Behaviour in the Chinese Car Market" is an excellent example of a research proposal on marketing. China has in the past 20 years achieved spectacular economic growth which can be seen not only from the increase in the gross domestic product by tenfold, but it has been the home to the fastest-growing consumer market in the world.
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Advertising Strategies of Multinationals in Bangladesh Marketing Research Proposal
7 pages (2081 words) , Download 0 , Research Proposal
Free
The paper "Advertising Strategies of Multinationals in Bangladesh?" is an excellent example of a research paper on marketing. Vodafone is a multinational telecommunications service provider and is the second-largest mobile company in the globe. The company was formed in 1984 as Racal Telecom Limited.
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Service Sector and Customer Expectation and Experience of Service Quality, Branding and Loyalty Marketing Research Proposal
9 pages (2590 words) , Download 0 , Research Proposal
Free
The paper “Service Sector and Customer Expectation and Experience of Service Quality, Branding and Loyalty” is a meaty example of the marketing research proposal. This chapter outlines the arrangement of conditions for data collection and analysis in some way that aims at combining the relevance of the research procedure and its purpose.
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Maximizing the Childrens Segment for Tonga Toys Marketing Research Proposal
10 pages (2651 words) , Download 0 , Research Proposal
Free
The paper “Maximizing the Children’s Segment for Tonga Toys” is an exciting example of the marketing research proposal. Every business that aims at becoming successful in its operations must consider its marketing strategy. Toga Toys plc. is a company that deals with the manufacturing of toys for children between the age of two and nine years.
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Elements of Successful Advertising Marketing Research Proposal
8 pages (2323 words) , Download 0 , Research Proposal
Free
This implies that successful advertising campaigns are crucial for determining sales of organizations. The elements of successful advertising, therefore, make an interesting research topic. This research proposal desires to find out elements that can be crucial for making advertisements successful. Existing literature on creating successful advertisements are studied.
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Impact of Emotional Advertising and Branding on Consumer Purchase Decision Process Marketing Research Proposal
8 pages (2570 words) , Download 0 , Research Proposal
Free
With the arrival of new digital media and technology, advertising has taken a new turn with promotional campaigns also utilizing the cyberspace with web-based banners, pictures, pages, hashtags, and so on. Emotional appeals in such a case focus on content creation and the use of imagery and rich graphics in order to appeal to the customers.
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Factors Influencing Consumers Buying Behavior in Choosing Luxury Brands Marketing Research Proposal
16 pages (5042 words) , Download 0 , Research Proposal
Free
Luxury is a composite term that requires an in-depth analysis. Some theories that relate consumer behavior, for instance, personal values (i.e. materialism, vanity, desire for uniqueness, ethnocentrism and conformity), social status, and demographic factors like age, purchase frequency and pocket money in the view of consumptions of luxury products should be re-examined. 
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Examining the Education System Marketing Research Proposal
22 pages (5998 words) , Research Proposal
Nobody downloaded yet
The results obtained through the study revealed that students have different learning requirements and perception from a university. In this context, the students with the availability of different course materials and extra-curricular activities are identified to have a positive perception towards a university.    
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Service Problems in PayPal Marketing Research Proposal
12 pages (3377 words) , Download 0 , Research Proposal
Free
I am thankful to my teacher that under the guidance of him I got to learn many things. The comments of the teacher are really helping me to improve the assignment. In comment 1, the teacher asked to focus one on what is relevant to the task mentioning. Here I have written that what is the problem and why it is so important.
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Optimizing Brand Equity in Hungarian Running Contests Marketing Research Proposal
30 pages (9135 words) , Research Proposal
Nobody downloaded yet
The main reasons why most of these marathons thrive and go on is the fact that it provides the opportunity for many sponsoring firms to gain some kind of brand awareness and brand equity through sponsorship. These sponsorship events and processes enable the firm to attain the best levels of brand equity and brand awareness through these events.
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Consumer Behaviour and Branding: A Comparative Analysis of Apple and Samsung Marketing Research Proposal
8 pages (2454 words) , Download 1 , Research Proposal
Free
The paper "Consumer Behaviour and Branding: A Comparative Analysis of Apple and Samsung" is an excellent example of a research paper on marketing. Brands as termed by Elliott and Percy (2007), explain the value of a company for their target customers where value signifies the bond between trust and loyalty of the consumers.
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Integrated Marketing Communications Campaign Marketing Research Proposal
24 pages (6328 words) , Download 1 , Research Proposal
Integrated Marketing Communication (IMC) is an integration and coordination of all communication avenues, sources, and tools within an organization into a seamless program aimed at maximizing the impact on consumers at minimum cost. The development of an integrated marketing communication campaign is crucial to the success of an organization.
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Consumer Behaviour and Retail Marketing Strategy Marketing Research Proposal
18 pages (5437 words) , Download 0 , Research Proposal
Free
Correspondingly, the study aimed to identify how customers perceive online shopping. The study also emphasizes the impact of customer attitude on online shopping and e-marketing performance. Besides, the study also reviewed the behaviours of online shoppers towards giving high priority to online shopping.
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The Influence of Marketing Communications on Brand Awareness and Loyalty Marketing Research Proposal
7 pages (2514 words) , Download 0 , Research Proposal
Free
The paper "The Influence of Marketing Communications on Brand Awareness and Loyalty" is an outstanding example of a marketing research proposal. The study analyses the importance of spending on marketing communication to achieve brand loyalty and brand awareness. Brand awareness and brand loyalty are the dimensions of brand equity.
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UP MOVE Marketing Marketing Research Proposal
9 pages (2572 words) , Download 0 , Research Proposal
Free
The paper "UP MOVE Marketing" is a perfect example of a marketing research propThe paper "UP MOVE Marketing" is a perfect example of a marketing research proposal. UP MOVE is a product developed to track every aspect of an individual’s fitness activity, including tracking the steps of movements, calories intake and a lifestyle coach component that can help an individual improve on their fitness lifestyle (jawbone.com, 2014:n.p.).osal.
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Examining the Influence of Culture on KFC in Chinese Market Marketing Research Proposal
10 pages (2797 words) , Download 0 , Research Proposal
Free
Despite the obviously unbeatable model, KFC still faced challenges due to cultural differences. Despite the effectiveness of their business model, most of their restaurants were always empty at the start. It was important that they find a quick solution quickly for that matter. KFC had to twitch its original business model to fit totally in the environment.
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Impact on Online Shopping Behavior of Consumers Marketing Research Proposal
8 pages (2228 words) , Download 0 , Research Proposal
Free
The paper "Impact on Online Shopping Behavior of Consumers " is an outstanding example of a marketing research proposal. Electronic commerce or online shopping has encountered tremendous growth due to the increasing demand of individuals worldwide. It has not only helped the professionals to save their precious time by shopping online but also satisfied the students with a wide range of products or services.
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How Social Media Marketing Affects Marketing Communication Mix Marketing Research Proposal
9 pages (2798 words) , Download 0 , Research Proposal
Free
The paper “How Social Media Marketing Affects Marketing Communication Mix” is a breathtaking example of the marketing research proposal. This research aims to find out the factors such as; human, time, content factors, advertising, public relations, sales promotion, direct marketing, and personal selling.
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Social Media as a Necessary Evil in Todays Business Operation Marketing Research Proposal
8 pages (2423 words) , Download 0 , Research Proposal
Free
The paper "Social Media as a Necessary Evil in Today’s Business Operation" is an excellent example of a research proposal on marketing. The main aim and objective of the following research project are to establish and present some of the ways in which social media help in the advancement of business activities.
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Advertising in Social Network Sites Marketing Research Proposal
7 pages (1810 words) , Download 0 , Research Proposal
Free
The nature of human beings keeps on changing with the evolving world. In order to understand human beings behaviour and mind Psychology was introduced as an applied science where it is studied in schools as an academic discipline.Psychology attempts to understand human beings more through establishing theories and conducting research to try and prove those theories.
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LEGO Creative Brief Marketing Research Proposal
8 pages (2269 words) , Download 0 , Research Proposal
Free
Being faced with the rapid increase in competition from larger companies like Mattel Inc. which are capturing the interest of the majority of kids globally. As such, it has become a challenge for the company since the consumers are likely to be less interested in the LEGO Playbox and thus it is necessary to put in place strategic advertising plans to place the brand strategically in the toy market.
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The Issue of Cross Cultural-Consumer Behavior Marketing Research Proposal
9 pages (2267 words) , Download 0 , Research Proposal
Free
Cross-cultural consumer behavior has become an essential component in the modern business environment because of increased globalization. The significance of cross-cultural consumer behavior in the modern business environment is also attributable to the role culture plays in decision-making processes in marketing.
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Customer Loyalty in Relation to Marketing Strategies Marketing Research Proposal
7 pages (2368 words) , Download 0 , Research Proposal
Free
The purpose of the study is the determine the way companies keep customer loyalty and the benefits of customer loyalty. The literature review will focus on two aspects of the subject. First, it will deal with strategies of keeping customers loyal and then theories regarding the benefits of customer loyalty to businesses.
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Concept of Standardisation and Adaptation in International Marketing Marketing Research Proposal
16 pages (2904 words) , Download 0 , Research Proposal
Free
The paper “Concept of Standardisation and Adaptation in International Marketing” is an intriguing example of a marketing research proposal. Companies while marketing their products or services internationally, experience the dilemma in deciding whether to adopt or standardize their offerings.
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Introducing of New Product by Whole Foods Market Inc Marketing Research Proposal
6 pages (1640 words) , Download 0 , Research Proposal
Free
The paper “Introducing of New Product by Whole Foods Market Inc” is a helpful example of a marketing research proposal. Whole Foods Market Inc is the leading supermarket in the sale of organic and natural food. The mission of the supermarket is to promote the vitality and well-being of people by supplying them with quality wholesome foods.
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Role of Digital Marketing to Build Customer Relationship in Amazon-com Marketing Research Proposal
10 pages (3036 words) , Download 0 , Research Proposal
Free
The paper “Role of Digital Marketing to Build Customer Relationship in Amazon-com” is a worthy example of the marketing research proposal. The purpose of this research proposal is to study the effectiveness of digital marketing for building relationships with customers for a company like Amazom.com, Inc, which launched itself as an e-commerce site.
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Coventry Universitys New Partnership Marketing Research Proposal
9 pages (2031 words) , Download 0 , Research Proposal
Free
The paper “Coventry University’s New Partnership” is an inspiring example of a marketing research proposal. Coventry University and Universidad Del Lima partnership enable them to deliver Coventry university degree program and provide opportunities for student exchanges through research work and sharing best practice approaches to teaching and learning.
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Chinese Luxury Consumer Types and the Buying Motivation Marketing Research Proposal
15 pages (4534 words) , Download 0 , Research Proposal
Free
The paper "Chinese Luxury Consumer Types and the Buying Motivation" is an excellent example of a research proposal on marketing. According to a report published by The Guardian in October 2015, the spending on luxury has been €1 trillion where China leads the sales by 31% immediately followed by the US (24%) and European nations (18%).
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Impact of Social Media on Customer Service and Ways It Can Be Improved Further in Fashion Industry Marketing Research Proposal
10 pages (2621 words) , Download 0 , Research Proposal
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The paper “Impact of Social Media on Customer Service and Ways It Can Be Improved Further in Fashion Industry”  is an exciting example marketing research proposal. The purpose of this paper is to investigate the impact of social media platforms on improving consumer services in the fashion industry.
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Public Relation Behaviors Marketing Research Proposal
8 pages (570 words) , Download 0 , Research Proposal
Free
The paper "Public Relation Behaviors" is an excellent example of a research proposal on marketing. Public relation refers to the way individuals, organizations, and companies communicate with the media as well as the public. There have been significant changes in digital public relations especially in the luxury industry of China according to the current study.
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How Does Versace Online Store Influences Loyal Customer Behaviour in the UK Marketing Research Proposal
13 pages (3225 words) , Download 0 , Research Proposal
Free
The paper “How Does Versace Online Store Influences Loyal Customer Behaviour in the UK?” is an intriguing example of the marketing research proposal. The study will focus on how the Versace online store influences loyal customer behavior in the UK. The aim is to identify how the online platforms impacted Versace regarding loyal customer behavior.
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