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Marketing Essays

Result for Subject Marketing:
19895 essays
Service Sector and Customer Expectation and Experience of Service Quality, Branding and Loyalty Marketing Research Proposal
9 pages (2590 words) , Download 0 , Research Proposal
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The paper “Service Sector and Customer Expectation and Experience of Service Quality, Branding and Loyalty” is a meaty example of the marketing research proposal. This chapter outlines the arrangement of conditions for data collection and analysis in some way that aims at combining the relevance of the research procedure and its purpose.
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Maximizing the Childrens Segment for Tonga Toys Marketing Research Proposal
10 pages (2651 words) , Download 0 , Research Proposal
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The paper “Maximizing the Children’s Segment for Tonga Toys” is an exciting example of the marketing research proposal. Every business that aims at becoming successful in its operations must consider its marketing strategy. Toga Toys plc. is a company that deals with the manufacturing of toys for children between the age of two and nine years.
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Elements of Successful Advertising Marketing Research Proposal
8 pages (2323 words) , Download 0 , Research Proposal
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This implies that successful advertising campaigns are crucial for determining sales of organizations. The elements of successful advertising, therefore, make an interesting research topic. This research proposal desires to find out elements that can be crucial for making advertisements successful. Existing literature on creating successful advertisements are studied.
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Impact of Emotional Advertising and Branding on Consumer Purchase Decision Process Marketing Research Proposal
8 pages (2570 words) , Download 0 , Research Proposal
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With the arrival of new digital media and technology, advertising has taken a new turn with promotional campaigns also utilizing the cyberspace with web-based banners, pictures, pages, hashtags, and so on. Emotional appeals in such a case focus on content creation and the use of imagery and rich graphics in order to appeal to the customers.
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Factors Influencing Consumers Buying Behavior in Choosing Luxury Brands Marketing Research Proposal
16 pages (5042 words) , Download 0 , Research Proposal
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Luxury is a composite term that requires an in-depth analysis. Some theories that relate consumer behavior, for instance, personal values (i.e. materialism, vanity, desire for uniqueness, ethnocentrism and conformity), social status, and demographic factors like age, purchase frequency and pocket money in the view of consumptions of luxury products should be re-examined. 
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Examining the Education System Marketing Research Proposal
22 pages (5998 words) , Research Proposal
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The results obtained through the study revealed that students have different learning requirements and perception from a university. In this context, the students with the availability of different course materials and extra-curricular activities are identified to have a positive perception towards a university.    
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Service Problems in PayPal Marketing Research Proposal
12 pages (3377 words) , Download 0 , Research Proposal
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I am thankful to my teacher that under the guidance of him I got to learn many things. The comments of the teacher are really helping me to improve the assignment. In comment 1, the teacher asked to focus one on what is relevant to the task mentioning. Here I have written that what is the problem and why it is so important.
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Optimizing Brand Equity in Hungarian Running Contests Marketing Research Proposal
30 pages (9135 words) , Research Proposal
Nobody downloaded yet
The main reasons why most of these marathons thrive and go on is the fact that it provides the opportunity for many sponsoring firms to gain some kind of brand awareness and brand equity through sponsorship. These sponsorship events and processes enable the firm to attain the best levels of brand equity and brand awareness through these events.
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Consumer Behaviour and Branding: A Comparative Analysis of Apple and Samsung Marketing Research Proposal
8 pages (2454 words) , Download 1 , Research Proposal
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The paper "Consumer Behaviour and Branding: A Comparative Analysis of Apple and Samsung" is an excellent example of a research paper on marketing. Brands as termed by Elliott and Percy (2007), explain the value of a company for their target customers where value signifies the bond between trust and loyalty of the consumers.
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Integrated Marketing Communications Campaign Marketing Research Proposal
24 pages (6328 words) , Download 1 , Research Proposal
Integrated Marketing Communication (IMC) is an integration and coordination of all communication avenues, sources, and tools within an organization into a seamless program aimed at maximizing the impact on consumers at minimum cost. The development of an integrated marketing communication campaign is crucial to the success of an organization.
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Consumer Behaviour and Retail Marketing Strategy Marketing Research Proposal
18 pages (5437 words) , Download 0 , Research Proposal
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Correspondingly, the study aimed to identify how customers perceive online shopping. The study also emphasizes the impact of customer attitude on online shopping and e-marketing performance. Besides, the study also reviewed the behaviours of online shoppers towards giving high priority to online shopping.
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The Influence of Marketing Communications on Brand Awareness and Loyalty Marketing Research Proposal
7 pages (2514 words) , Download 0 , Research Proposal
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The paper "The Influence of Marketing Communications on Brand Awareness and Loyalty" is an outstanding example of a marketing research proposal. The study analyses the importance of spending on marketing communication to achieve brand loyalty and brand awareness. Brand awareness and brand loyalty are the dimensions of brand equity.
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UP MOVE Marketing Marketing Research Proposal
9 pages (2572 words) , Download 0 , Research Proposal
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The paper "UP MOVE Marketing" is a perfect example of a marketing research propThe paper "UP MOVE Marketing" is a perfect example of a marketing research proposal. UP MOVE is a product developed to track every aspect of an individual’s fitness activity, including tracking the steps of movements, calories intake and a lifestyle coach component that can help an individual improve on their fitness lifestyle (jawbone.com, 2014:n.p.).osal.
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Examining the Influence of Culture on KFC in Chinese Market Marketing Research Proposal
10 pages (2797 words) , Download 0 , Research Proposal
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Despite the obviously unbeatable model, KFC still faced challenges due to cultural differences. Despite the effectiveness of their business model, most of their restaurants were always empty at the start. It was important that they find a quick solution quickly for that matter. KFC had to twitch its original business model to fit totally in the environment.
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Impact on Online Shopping Behavior of Consumers Marketing Research Proposal
8 pages (2228 words) , Download 0 , Research Proposal
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The paper "Impact on Online Shopping Behavior of Consumers " is an outstanding example of a marketing research proposal. Electronic commerce or online shopping has encountered tremendous growth due to the increasing demand of individuals worldwide. It has not only helped the professionals to save their precious time by shopping online but also satisfied the students with a wide range of products or services.
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How Social Media Marketing Affects Marketing Communication Mix Marketing Research Proposal
9 pages (2798 words) , Download 0 , Research Proposal
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The paper “How Social Media Marketing Affects Marketing Communication Mix” is a breathtaking example of the marketing research proposal. This research aims to find out the factors such as; human, time, content factors, advertising, public relations, sales promotion, direct marketing, and personal selling.
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Social Media as a Necessary Evil in Todays Business Operation Marketing Research Proposal
8 pages (2423 words) , Download 0 , Research Proposal
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The paper "Social Media as a Necessary Evil in Today’s Business Operation" is an excellent example of a research proposal on marketing. The main aim and objective of the following research project are to establish and present some of the ways in which social media help in the advancement of business activities.
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Advertising in Social Network Sites Marketing Research Proposal
7 pages (1810 words) , Download 0 , Research Proposal
Free
The nature of human beings keeps on changing with the evolving world. In order to understand human beings behaviour and mind Psychology was introduced as an applied science where it is studied in schools as an academic discipline.Psychology attempts to understand human beings more through establishing theories and conducting research to try and prove those theories.
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LEGO Creative Brief Marketing Research Proposal
8 pages (2269 words) , Download 0 , Research Proposal
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Being faced with the rapid increase in competition from larger companies like Mattel Inc. which are capturing the interest of the majority of kids globally. As such, it has become a challenge for the company since the consumers are likely to be less interested in the LEGO Playbox and thus it is necessary to put in place strategic advertising plans to place the brand strategically in the toy market.
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The Issue of Cross Cultural-Consumer Behavior Marketing Research Proposal
9 pages (2267 words) , Download 0 , Research Proposal
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Cross-cultural consumer behavior has become an essential component in the modern business environment because of increased globalization. The significance of cross-cultural consumer behavior in the modern business environment is also attributable to the role culture plays in decision-making processes in marketing.
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Customer Loyalty in Relation to Marketing Strategies Marketing Research Proposal
7 pages (2368 words) , Download 0 , Research Proposal
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The purpose of the study is the determine the way companies keep customer loyalty and the benefits of customer loyalty. The literature review will focus on two aspects of the subject. First, it will deal with strategies of keeping customers loyal and then theories regarding the benefits of customer loyalty to businesses.
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Concept of Standardisation and Adaptation in International Marketing Marketing Research Proposal
16 pages (2904 words) , Download 0 , Research Proposal
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The paper “Concept of Standardisation and Adaptation in International Marketing” is an intriguing example of a marketing research proposal. Companies while marketing their products or services internationally, experience the dilemma in deciding whether to adopt or standardize their offerings.
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Introducing of New Product by Whole Foods Market Inc Marketing Research Proposal
6 pages (1640 words) , Download 0 , Research Proposal
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The paper “Introducing of New Product by Whole Foods Market Inc” is a helpful example of a marketing research proposal. Whole Foods Market Inc is the leading supermarket in the sale of organic and natural food. The mission of the supermarket is to promote the vitality and well-being of people by supplying them with quality wholesome foods.
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Role of Digital Marketing to Build Customer Relationship in Amazon-com Marketing Research Proposal
10 pages (3036 words) , Download 0 , Research Proposal
Free
The paper “Role of Digital Marketing to Build Customer Relationship in Amazon-com” is a worthy example of the marketing research proposal. The purpose of this research proposal is to study the effectiveness of digital marketing for building relationships with customers for a company like Amazom.com, Inc, which launched itself as an e-commerce site.
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Coventry Universitys New Partnership Marketing Research Proposal
9 pages (2031 words) , Download 0 , Research Proposal
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The paper “Coventry University’s New Partnership” is an inspiring example of a marketing research proposal. Coventry University and Universidad Del Lima partnership enable them to deliver Coventry university degree program and provide opportunities for student exchanges through research work and sharing best practice approaches to teaching and learning.
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Chinese Luxury Consumer Types and the Buying Motivation Marketing Research Proposal
15 pages (4534 words) , Download 0 , Research Proposal
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The paper "Chinese Luxury Consumer Types and the Buying Motivation" is an excellent example of a research proposal on marketing. According to a report published by The Guardian in October 2015, the spending on luxury has been €1 trillion where China leads the sales by 31% immediately followed by the US (24%) and European nations (18%).
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Impact of Social Media on Customer Service and Ways It Can Be Improved Further in Fashion Industry Marketing Research Proposal
10 pages (2621 words) , Download 0 , Research Proposal
Free
The paper “Impact of Social Media on Customer Service and Ways It Can Be Improved Further in Fashion Industry”  is an exciting example marketing research proposal. The purpose of this paper is to investigate the impact of social media platforms on improving consumer services in the fashion industry.
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Public Relation Behaviors Marketing Research Proposal
8 pages (570 words) , Download 0 , Research Proposal
Free
The paper "Public Relation Behaviors" is an excellent example of a research proposal on marketing. Public relation refers to the way individuals, organizations, and companies communicate with the media as well as the public. There have been significant changes in digital public relations especially in the luxury industry of China according to the current study.
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How Does Versace Online Store Influences Loyal Customer Behaviour in the UK Marketing Research Proposal
13 pages (3225 words) , Download 0 , Research Proposal
Free
The paper “How Does Versace Online Store Influences Loyal Customer Behaviour in the UK?” is an intriguing example of the marketing research proposal. The study will focus on how the Versace online store influences loyal customer behavior in the UK. The aim is to identify how the online platforms impacted Versace regarding loyal customer behavior.
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Inquiry into Amazons Market Presence and Product Diversification Potential in the UK Marketing Research Proposal
14 pages (277 words) , Download 0 , Research Proposal
Free
The paper “Inquiry into Amazon’s Market Presence and Product Diversification Potential in the UK” is a bright example marketing research proposal. It is important to establish the potential of a business opportunity to allow for the development of effective strategies. In this light, this market research report intends to present the process followed in conducting a research study.
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The Best Research Techniques for Hotel and Leisure Business Venture Marketing Research Proposal
9 pages (2301 words) , Download 0 , Research Proposal
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The paper “The Best Research Techniques for Hotel and Leisure Business Venture” is a relevant example marketing research proposal. It is said information is key to any business venture; market research is the process of gathering, analyzing, and interpreting data about a market, product, or service.
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The Determinants of Customers Satisfaction in Saudi Hotel Sector Marketing Research Proposal
25 pages (6285 words) , Research Proposal
Nobody downloaded yet
The paper “The Determinants of Customers’ Satisfaction in Saudi Hotel Sector” is an impressive example of the marketing research proposal. The research will intend to explore the relationship between hotel locations, hotel rates, customer services, foods and beverages, and customer satisfaction in the Saudi hotel sector.
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Marks and Spencer - Impact of Marketing Activities on Financial Performance Marketing Research Proposal
9 pages (2233 words) , Download 0 , Research Proposal
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The paper “Marks and Spencer - Impact of Marketing Activities on Financial Performance” is a valuable example of the marketing research proposal. Marks and Spencer (M&S) is a UK-based textile retailer which has over 840 stores that are spread in more than forty countries. M&S was established by Michael Marks, a Belarusian outsider, in 1884. It was initiated as a 'penny bazaar slow down' in Leeds.
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Causes and Effects of Merger and Acquisition Activities Marketing Research Proposal
11 pages (2890 words) , Download 0 , Research Proposal
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The paper "Causes and Effects of Merger and Acquisition Activities " is an outstanding example of a marketing research proposal. Merger and Acquisition are terms that can be used interchangeably since they have a similar meaning to the other. Practically, there is no difference between the two terms. The study will use the terms interchangeably to meet the same thing.
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Mergers - Why Do Some Fail and Others Succeed Marketing Research Proposal
12 pages (39 words) , Download 1 , Research Proposal
Free
The paper "Mergers - Why Do Some Fail and Others Succeed" is an outstanding example of a marketing research proposal. Mergers are used to describe the tendency of companies to combine their resources for various reasons. Often, merging companies lose their initial identities and settle on a common name.
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Food for Friends Restaurants Expansion Marketing Research Proposal
11 pages (3257 words) , Download 0 , Research Proposal
Free
The paper "Food for Friends Restaurants Expansion" is an outstanding example of a marketing research proposal.  The effectiveness of business decision making processes is largely influenced by the amount and quality of data that the decision can access. That means that research is one of the most crucial activities for a business enterprise keen on maintaining constant growth and performance.
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Analysis of Marketing Muji between Japan and China Marketing Research Proposal
10 pages (2829 words) , Download 0 , Research Proposal
Free
The paper "Analysis of Marketing Muji between Japan and China" is an excellent example of a research proposal on marketing. Muji is among the top profitable companies in Japan, outside Japan, it also has a large market in China. Currently, Muji has successfully opened 128 stores in China. This makes China the second biggest market for Muji after Japan where it has opened a total of 284 stores.
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Achieving Internet Marketing Success Marketing Research Paper
8 pages (2253 words) , Download 0 , Research Paper
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Luxury sells online have increasingly become a more important selling point for high-end fashion brands. Brands have to balance their sells and how to maintain their brand identity of exclusivity.  Many luxury brands have recently begun selling online towards the emerging markets, as the brand has identified an opportunity. 
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Carbon Tax Marketing Research Paper
10 pages (2847 words) , Download 0 , Research Paper
Free
The carbon tax has been proposed with the view of associating a cost with carbon emission and encouraging people to make use of renewable sources of energy. An IMC plan has been set out to promote this new carbon tax in Australia. The target audience has been identified to be Australian households and the industries in Australia.
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Market Strategy: Defining the Target Market and Positioning Jims Cleaning Marketing Research Paper
8 pages (2325 words) , Download 0 , Research Paper
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Its top-class cleaning service is guaranteed by its several divisions in cleaning that specializes in the following area such as homes and office, carpet, window, pressure, blind as well as suburb cleaning. Given the exceptional reputation of Jim’s Cleaning in Australia, different individuals, families, and businesses continue to call and deal with them for their quality cleaning services.
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Churn Management Marketing Research Paper
7 pages (2306 words) , Download 0 , Research Paper
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There is a common tendency among customers to switch various service providers such as insurance companies, telecommunication companies, healthcare companies, and internet connection providers. The industry trend shows churn rate increases for some common reasons. Those reasons can be summarized in the following manner.
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Effect of Economic Crisis to the Marketing Strategy of Volkswagen in Asian Market Marketing Research Proposal
6 pages (1764 words) , Download 0 , Research Proposal
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Nevertheless, the Volkswagen has been focusing on ways to remain competitive through implementation strategies such as the addition of more resources to improve the quality of their products in order to compete with other companies in the automotive industry. The paper will discuss the effects of the economic crisis on the marketing strategy of Volkswagen in the Asia market.
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Development of Application That Can Attract Real Estate Tenants in Singapore Marketing Research Proposal
12 pages (3595 words) , Download 0 , Research Proposal
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The key purpose of the study is to develop an existing application in mobile phones of Samsung and Apple that can increase the attraction of real estate tenants for buying a property in Singapore. The study will use close-ended questions in order to collect feedback from 200 real estate tenants in order to understand the relationship between dependent variables.
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The Macro Environment of Tesco along with Its Competitive Environment in the United Kingdom Marketing Research Paper
12 pages (3515 words) , Download 0 , Research Paper
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In order to further gain information regarding this particular retail brand, the marketing elements and SWOT analysis which are currently employed at the company would be explored and evaluated. Furthermore, recommendations would be provided so that the company can enhance its profitability and customer satisfaction level in the United Kingdom. 
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How Does McDonald Promotions and Advertising Affect Their Sales Marketing Research Proposal
8 pages (2262 words) , Download 0 , Research Proposal
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Generally, the paper "How Does McDonald Promotions and Advertising Affect Their Sales" is an outstanding example of a marketing research proposal. Marketing can be understood as a phenomenon implemented by business firms with the purpose of communicating with customers regarding products and services.
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Marketing of the Automotive Industry Marketing Research Paper
10 pages (3152 words) , Download 0 , Research Paper
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Given the high levels of technological and financial investment necessary to boot a country automotive industry from scratch, one can say that the threat of new entrants, in terms of new players in the global automotive industry, is low. Current players will continue to entrench themselves in their particular markets.
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Lindt Chocolate Expansion on South Korean Market Marketing Research Paper
12 pages (3311 words) , Download 0 , Research Paper
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Competition for attracting foreign direct investments or GDP is increasing day by day among different nations. The majority of big companies are currently trying to offshore their business units to cheap labor-oriented countries to increase their competitive power in the global market. Lindt is one of the leading chocolate manufacturers in the world.
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Quantitative Market Research Analysis Marketing Research Paper
8 pages (2465 words) , Download 0 , Research Paper
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Research design is a very important consideration, especially in market research. The actual decision-making process could rely on the results of the actual study. Research design plays a crucial role in the determination of appropriate results that would make sense (Creswell 215; Marczyk, DeMatteo, and Festinger 77).
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Introduction to Marketing Issues Marketing Research Paper
7 pages (2240 words) , Download 0 , Research Paper
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The identification of markets that can secure high profits is among the key priorities of marketing. However, the achievement of this target is not always easy, especially in highly competitive industries. The fact that the business owners do not have experience in marketing practices should be taken into consideration when deciding on the marketing strategies.
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Setting/Developing Marketing Capability Marketing Research Paper
8 pages (2322 words) , Download 0 , Research Paper
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A marketing audit can be described as a comprehensive, systematic, and independent approach that can help the managers towards the achievement of organizational objectives. A study on marketing audit would provide some in-depth insights into the perception of the management towards the probable benefits of a marketing audit.
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