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Marketing Essays

Result for Subject Marketing:
19930 essays
Situation Analysis of Digital Marketing in Developing Countries Marketing Research Proposal
9 pages (3027 words) , Download 0 , Research Proposal
Free
Digital marketing has marked the new era of technology where the firms use modern communication technology to modify their existing marketing strategies. The digital marketing is often used by the companies to create a robust marketing communication which is supposed to be more interactive with the target audiences. 
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Fast Food Marketing and Ethics Marketing Term Paper
13 pages (3777 words) , Download 0 , Term Paper
Free
The paper "Fast Food Marketing and Ethics" is a wonderful example of a term paper on marketing. Marketing can undoubtedly bring benefits to society, although some aspects of marketing may be questionable on ethical grounds. Ethics is a complex concept to define, and there is an attempt made by contemporary theorists to highlight ethical behavior in a marketing context.
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Analysis of Healthcare Marketing in with Regards to 4Ps Marketing Term Paper
9 pages (2555 words) , Download 0 , Term Paper
Free
The paper "Analysis of Healthcare Marketing in with Regards to 4Ps"  is a worthy example of a term paper n marketing. Hospitals started as a non-marking organization, and even this status was supported by the industry’s code of ethics before 1975 (Thomas & Calhoun, 2007, p.15).
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The Effect of Television Advertisement on the Buying Habit of Customers Marketing Term Paper
11 pages (3132 words) , Download 0 , Term Paper
Free
The paper " The Effect of Television Advertisement on the Buying Habit of Customers " is a wonderful example of a term paper on marketing. The purpose of this study is to analyze the effects of the media components on consumer purchase decisions and therefore, consumer behavior.
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Understanding True Quality Service Marketing Term Paper
6 pages (1589 words) , Download 0 , Term Paper
Free
The paper " Understanding True Quality Service " is a good example of a term paper on marketing. One of the famous phrases coined in this century talks about consumers being the king. In this regard, the consumer boasts of a significant effect on the operations of the market. The consumer constitutes a huge chunk of demand for goods and services.
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The Trend of Constructing Women as Consumers Marketing Term Paper
10 pages (2711 words) , Download 0 , Term Paper
Free
Women’s magazines were particularly involved in working out the image of the working women by emphasizing how they could utilize products to achieve amusing and efficient home life. Early women’s magazines, played a crucial role in shifting the female identities’ social valuation far from those that focus on the old-fashioned feminine quests.
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Grand Strategy, Strategy, and Tactics of Consultation in Public Relations Marketing Term Paper
7 pages (1887 words) , Download 0 , Term Paper
Free
The paper "Grand Strategy, Strategy, and Tactics of Consultation in Public Relations" is a great example of a term paper on marketing. Tactics and strategy are deeply entrenched models in public relations practice. These are concepts that were developed during the time of military sciences.
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Marketing Mix to Promote a Product in Shaving Industry Marketing Term Paper
8 pages (2350 words) , Download 0 , Term Paper
Free
The paper “Marketing Mix to Promote a Product in Shaving Industry” is a meaty variant of the term paper on marketing. The shaving industry is very demanding especially when a new product is being introduced. The Porters Five Forces analysis shows that the industry is very demanding when it comes to resource allocation and strategic management.
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Barina Line Product Diversification Proposal Marketing Term Paper
14 pages (3867 words) , Download 0 , Term Paper
Free
The study revealed that indirect causes of wastes on construction sites were the failure to have legal and contractual incentives. As a way of minimizing material wastes on sites, techniques such as staff training and enhancement of awareness, delivering materials at the time they are needed, and proper storage were applied.
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Potential for Growth of Service Marketing Marketing Term Paper
7 pages (1884 words) , Download 0 , Term Paper
Free
Market segmentation enables firms to identify specific consumer needs and want and thus leverage service provision. Additionally, the organizations may choose to condense or broaden their targeted market segments concerning organizational goals and objectives. One of the most fundamental conceptions of modern-day marketing is the marketing mix.
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The Marketing Plan of Care for Veterans Marketing Term Paper
14 pages (3618 words) , Download 0 , Term Paper
Free
This will be significant in dealing with waiting time, which has seen many patients die as they wait to see their doctors. On the other hand, the idea will partner with different private hospitals, enabling the doctors to use their facilities at a subsidized fee. The move will enable the doctors to move closer to the patients.
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Gamification in Marketing Marketing Term Paper
13 pages (3695 words) , Download 1 , Term Paper
Free
It suffices to note that while the concept is still developing, its potential benefits to businesses are so enormous and are bound to increase as more organizations adopt it as a means of digital marketing. Enterprises that seek to gain competitive advantages in the digital space cannot ignore gamification.
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Photographic Ads Marketing Term Paper
8 pages (2547 words) , Download 0 , Term Paper
Free
The research shows clearly that photographic ads do impact any industry, the ads have been known to cause impulse buying, increased purchases leading to enhanced profits however they have a downside mostly associated with health complications. Enforcing the sales and marketing Act will help to reduce deceitful information.
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Marketing Approaches of Elegant Resorts and Jet2-Com Analyzed Marketing Term Paper
12 pages (3052 words) , Download 0 , Term Paper
Free
The paper “Marketing Approaches of Elegant Resorts and Jet2-Com Analyzed ” is a bright example of a marketing term paper. The holiday and travel market is one of the vibrant markets around the world, especially in Europe. Holiday companies have taken advantage of this sector by offering their customers a variety of options when it comes to traveling and holiday destinations.
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A Critical Theoretical Analysis of Paul Da Princes Marketing Campaign Marketing Term Paper
16 pages (4225 words) , Download 0 , Term Paper
Free
The paper “A Critical Theoretical Analysis of Paul Da Prince’s Marketing Campaign” is an original example of a marketing term paper. Social media is an important tool in the marketing business. It engages the clientele with their audience through a shared creative process. Marketers harness the potential of social media marketing through an understanding of fan culture.
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London Theatres and Social Media Marketing Term Paper
15 pages (4108 words) , Download 1 , Term Paper
Free
The paper "London Theatres and Social Media" is a brilliant example of a term paper on marketing. Social media has become an integral part of the promotional strategies used by companies, in order to gain a competitive advantage in any industry. Due to the cost-effectiveness, most companies prefer to use social media these days.
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Future of Retail in 2020-2025 Marketing Speech or Presentation
6 pages (1935 words) , Download 0 , Speech or Presentation
Free
The paper “Future of Retail in 2020-2025 ” is a creative example of a marketing presentation. As per Alison Kenney (“Retail Industry Outlook”), the main drivers of the retail industry are convergence and diversification where retailers are adapting varied schemes and inventive methods to improve their services.
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Intel Corporation - Dynamic Capabilities during Microprocessors Breakthrough Marketing Statistics Project
8 pages (37 words) , Download 0 , Statistics Project
Free
The paper “Intel Corporation - Dynamic Capabilities during Microprocessors Breakthrough” is a bright example of a marketing statistics project. These days most of the research papers are written about business-to-consumer technological corporations with which people have direct experiences such as Amazon, Tesla, or Whole Foods.
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Market Research Activity Planning Marketing Term Paper
14 pages (3939 words) , Download 0 , Term Paper
Free
The paper “Market Research Activity Planning” is a convincing example of a marketing term paper. International marketing is an area of study, where marketing approaches to deal with more than one market located in different countries are discussed and analyzed. Zacks Motors, a Tokyo headquartered international automobile manufacturing company, is planning to launch its new global productю
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Luxury Branding Strategies Adopted by Armani to Sustain Its Market Share Marketing Statistics Project
6 pages (16 words) , Download 0 , Statistics Project
Free
The paper “Luxury Branding Strategies Adopted by Armani to Sustain Its Market Share” is a worthy example of a marketing statistics project. Armani is known to be the biggest fashion retailer in the global context. The company operates in an intensely competitive marketplace where branding strategies need to be revised or adjusted as per consumer market demand.
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Customer Behavior, Segmentation Strategy, Products and Brands, Technologys Affect on Marketing Marketing Speech or Presentation
6 pages (1551 words) , Download 0 , Speech or Presentation
Free
The paper “Customer Behavior, Segmentation Strategy, Products and Brands, Technologys Affect on Marketing” is a creative example of a marketing presentation. How Technology Is Affecting Marketing. Technology has changed the face of marketing completely; the market in the contemporary economy has become more effective and fast.
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Dos Equis Beer Advertisement Campaign Marketing Speech or Presentation
12 pages (19 words) , Download 0 , Speech or Presentation
Free
The paper “Dos Equis Beer Advertisement Campaign” is a creative example of a marketing presentation. The Dos Equis beer advertisement campaign featuring Jonathan Goldsmith is considered one of the most successful advertisement campaigns in the 21 century. The advertisement was named the greatest man in the world and the title captured the attention of a lot of targeted audiences.
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An Analysis of Volkswagen Campaign and BMW Branding Campaign Marketing Speech or Presentation
7 pages (1839 words) , Download 0 , Speech or Presentation
Free
The paper “An Analysis of Volkswagen Campaign and BMW Branding Campaign” is a creative example of a marketing presentation. An advertising campaign is a sequence of related messages that share an idea or a theme. Over time advertisements have evolved as there is a significant difference between the ads in the nineteenth and twentieth century.
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Coca-Cola - Holidays Are Coming Ad Marketing Speech or Presentation
10 pages (10 words) , Download 0 , Speech or Presentation
Free
The paper “Coca-Cola - Holidays Are Coming Ad” is a bright example of a marketing presentation. This report presents an inquiry that focuses on the various issues regarding the reason for investing in advertisements. The report further analyses the advertisement messages from different perspectives and the various factors influencing the type of messages the business adopts.
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Exploring Attitude of Potential Customers to Wooden Toys Marketing Research Proposal
15 pages (4736 words) , Download 0 , Research Proposal
Free
Relies on sound judgment or expertise.  Depends on selecting elements believed to be typical or representative of the population. Believed that errors of judgment in the selection will cancel each other out. Tend to be used more often in industrial market research than in consumer market research. 
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User Satisfaction about Mobile Phone Network in the East Midland Area of the UK Marketing Research Proposal
6 pages (1553 words) , Download 0 , Research Proposal
Free
Mobile phone networks have traditionally seen a lot of competition in the East Midland area of the UK because the area is flooded with numerous operators. Every network is trying hard to provide its users with more advantages than other networks in an attempt to increase the sale of its product and increase the profitability of the business. 
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Significance of Service Recovery Effects on Customer Satisfaction/Loyalty Marketing Research Proposal
10 pages (3719 words) , Download 0 , Research Proposal
Free
The research results showed that there was a correlation between service recovery and customer loyalty. The concept of service recovery is both a business function and a critical focus point from the marketing perspective. . The hotel industry is majorly based on offering intangible services and this makes service recovery an important business strategy. 
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Coffee Shop Franchisee Business in Western Australia Marketing Research Proposal
14 pages (5177 words) , Download 1 , Research Proposal
Free
As part of its strategy to establish itself as a leading chain of stores and at the same time maintain the profitability, it plans to open new stores in the region on the franchisee model. The client management feels that the strategy to open franchisee stores in the upcoming suburban areas with a considerable young population will be appropriate.
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How Decisions in Customer Service Impact Level of Sales and the Ultimate Firm's Profitability Marketing Research Proposal
14 pages (4999 words) , Download 0 , Research Proposal
Free
The paper “How Decisions in Customer Service Impact Level of Sales and the Ultimate Firm's Profitability” is a spectacular example of the marketing research proposal. Customer service has over the years grown into a significant and vital part of any business. For every successful business, customers are the heart of the business.
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The Modernisation of Brand Identity of Sony Corporation Marketing Research Proposal
20 pages (5630 words) , Download 1 , Research Proposal
Free
From the perspective of the company, brand identity provides the vehicle by which the firm projects to the public the image by which it wants to be perceived (Neumeier, 2004). This research is intended to lay the groundwork for enhancing and revitalizing the Sony brand and its sub-brands.
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Marketing of Southwest Airline Marketing Research Proposal
8 pages (2578 words) , Download 0 , Research Proposal
Free
Southwest Airlines’ decision to acquire AirTran Airways will definitely increase the number of routes wherein Southwest Airlines could take-off and land. Furthermore, the acquisition of AirTran Airways will not only allow Southwest Airlines to enjoy the benefit of economies of scale but also immediately increase Southwest Airlines’ existing customer base.
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Social Media and Mobile Search Marketing in Saudi Arabia Marketing Research Proposal
12 pages (3892 words) , Download 0 , Research Proposal
Free
The use of the internet and social media has been on the rise in the kingdom of Saudi Arabia. Statistics indicate many Saudis are conducting only transactions. Social media play a crucial role in the Saudi Arabian future economy. The use of social media to market services and products marks the essence of internet marketing.
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Green Marketing: Corporate Strategies of Multinational Companies Marketing Research Proposal
6 pages (1885 words) , Download 0 , Research Proposal
Free
The focus of the companies towards green marketing shifted in the 80s, while during the 90s, the legislation related to environmental increased subsequently, increasing the environmental awareness level in the business domain. Global organizations around the world have taken various steps to understand and fight against the risk of climate change.
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Marketing Consumer Product in an Emerging Economy Marketing Research Proposal
12 pages (3266 words) , Download 0 , Research Proposal
Free
This proposal seeks to give an analysis of the business environment based on the product to be marketed, in this case, baby food. It will also look at the potential size of the market in which the consumer product is to be promoted and an overview of the data collection methods to be used. The target segment for promoting this product will be children.
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How Consumers React to the 24-Hour Service Marketing Research Proposal
11 pages (3193 words) , Download 0 , Research Proposal
Free
The paper "How Consumers React to the 24-Hour Service" is an excellent example of a research proposal on management. The tube is the best innovation to occur in London’s transport sector. The 24-hour advanced Tube service will carry more passengers than ever before (Denzin, & Lincoln, 2000). By introducing weekend travels, this tube will offer more frequent and reliable service.
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Consumer Behaviour in Chinese Car Market Marketing Research Proposal
11 pages (3300 words) , Download 1 , Research Proposal
Free
The paper "Consumer Behaviour in the Chinese Car Market" is an excellent example of a research proposal on marketing. China has in the past 20 years achieved spectacular economic growth which can be seen not only from the increase in the gross domestic product by tenfold, but it has been the home to the fastest-growing consumer market in the world.
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Advertising Strategies of Multinationals in Bangladesh Marketing Research Proposal
7 pages (2081 words) , Download 0 , Research Proposal
Free
The paper "Advertising Strategies of Multinationals in Bangladesh?" is an excellent example of a research paper on marketing. Vodafone is a multinational telecommunications service provider and is the second-largest mobile company in the globe. The company was formed in 1984 as Racal Telecom Limited.
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Service Sector and Customer Expectation and Experience of Service Quality, Branding and Loyalty Marketing Research Proposal
9 pages (2590 words) , Download 0 , Research Proposal
Free
The paper “Service Sector and Customer Expectation and Experience of Service Quality, Branding and Loyalty” is a meaty example of the marketing research proposal. This chapter outlines the arrangement of conditions for data collection and analysis in some way that aims at combining the relevance of the research procedure and its purpose.
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Maximizing the Childrens Segment for Tonga Toys Marketing Research Proposal
10 pages (2651 words) , Download 0 , Research Proposal
Free
The paper “Maximizing the Children’s Segment for Tonga Toys” is an exciting example of the marketing research proposal. Every business that aims at becoming successful in its operations must consider its marketing strategy. Toga Toys plc. is a company that deals with the manufacturing of toys for children between the age of two and nine years.
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Elements of Successful Advertising Marketing Research Proposal
8 pages (2323 words) , Download 0 , Research Proposal
Free
This implies that successful advertising campaigns are crucial for determining sales of organizations. The elements of successful advertising, therefore, make an interesting research topic. This research proposal desires to find out elements that can be crucial for making advertisements successful. Existing literature on creating successful advertisements are studied.
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Impact of Emotional Advertising and Branding on Consumer Purchase Decision Process Marketing Research Proposal
8 pages (2570 words) , Download 0 , Research Proposal
Free
With the arrival of new digital media and technology, advertising has taken a new turn with promotional campaigns also utilizing the cyberspace with web-based banners, pictures, pages, hashtags, and so on. Emotional appeals in such a case focus on content creation and the use of imagery and rich graphics in order to appeal to the customers.
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Factors Influencing Consumers Buying Behavior in Choosing Luxury Brands Marketing Research Proposal
16 pages (5042 words) , Download 0 , Research Proposal
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Luxury is a composite term that requires an in-depth analysis. Some theories that relate consumer behavior, for instance, personal values (i.e. materialism, vanity, desire for uniqueness, ethnocentrism and conformity), social status, and demographic factors like age, purchase frequency and pocket money in the view of consumptions of luxury products should be re-examined. 
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Examining the Education System Marketing Research Proposal
22 pages (5998 words) , Research Proposal
Nobody downloaded yet
The results obtained through the study revealed that students have different learning requirements and perception from a university. In this context, the students with the availability of different course materials and extra-curricular activities are identified to have a positive perception towards a university.    
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Service Problems in PayPal Marketing Research Proposal
12 pages (3377 words) , Download 0 , Research Proposal
Free
I am thankful to my teacher that under the guidance of him I got to learn many things. The comments of the teacher are really helping me to improve the assignment. In comment 1, the teacher asked to focus one on what is relevant to the task mentioning. Here I have written that what is the problem and why it is so important.
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Optimizing Brand Equity in Hungarian Running Contests Marketing Research Proposal
30 pages (9135 words) , Research Proposal
Nobody downloaded yet
The main reasons why most of these marathons thrive and go on is the fact that it provides the opportunity for many sponsoring firms to gain some kind of brand awareness and brand equity through sponsorship. These sponsorship events and processes enable the firm to attain the best levels of brand equity and brand awareness through these events.
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Consumer Behaviour and Branding: A Comparative Analysis of Apple and Samsung Marketing Research Proposal
8 pages (2454 words) , Download 1 , Research Proposal
Free
The paper "Consumer Behaviour and Branding: A Comparative Analysis of Apple and Samsung" is an excellent example of a research paper on marketing. Brands as termed by Elliott and Percy (2007), explain the value of a company for their target customers where value signifies the bond between trust and loyalty of the consumers.
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Integrated Marketing Communications Campaign Marketing Research Proposal
24 pages (6328 words) , Download 1 , Research Proposal
Integrated Marketing Communication (IMC) is an integration and coordination of all communication avenues, sources, and tools within an organization into a seamless program aimed at maximizing the impact on consumers at minimum cost. The development of an integrated marketing communication campaign is crucial to the success of an organization.
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Consumer Behaviour and Retail Marketing Strategy Marketing Research Proposal
18 pages (5437 words) , Download 0 , Research Proposal
Free
Correspondingly, the study aimed to identify how customers perceive online shopping. The study also emphasizes the impact of customer attitude on online shopping and e-marketing performance. Besides, the study also reviewed the behaviours of online shoppers towards giving high priority to online shopping.
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The Influence of Marketing Communications on Brand Awareness and Loyalty Marketing Research Proposal
7 pages (2514 words) , Download 0 , Research Proposal
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The paper "The Influence of Marketing Communications on Brand Awareness and Loyalty" is an outstanding example of a marketing research proposal. The study analyses the importance of spending on marketing communication to achieve brand loyalty and brand awareness. Brand awareness and brand loyalty are the dimensions of brand equity.
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UP MOVE Marketing Marketing Research Proposal
9 pages (2572 words) , Download 0 , Research Proposal
Free
The paper "UP MOVE Marketing" is a perfect example of a marketing research propThe paper "UP MOVE Marketing" is a perfect example of a marketing research proposal. UP MOVE is a product developed to track every aspect of an individual’s fitness activity, including tracking the steps of movements, calories intake and a lifestyle coach component that can help an individual improve on their fitness lifestyle (jawbone.com, 2014:n.p.).osal.
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