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Marketing Essays

Result for Subject Marketing:
19702 essays
General Electric PESTLE Analysis Marketing Case Study
9 pages (2358 words) , Download 0 , Case Study
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The paper "General Electric PESTLE Analysis" is a good example of a marketing case study. General electric dates back in 1892 after Edison general electric company Schenectady New York and the Thomson-Houston electric company of Lynn, Massachusetts. The merger was necessitated by the increasing difficulty for the two companies to remain competitive on the basis of their own technology.
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Convergent Technologies and New Media Platforms Improving IMC for the Future Marketing Coursework
8 pages (2367 words) , Download 0 , Coursework
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The paper "Convergent Technologies and New Media Platforms Improving IMC for the Future" is a great example of marketing coursework. Marketing and corporate communication form the major persuasive elements that companies can use in an attempt to find the right connection with the market.
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Juice Pty Limited Marketing Marketing Case Study
8 pages (2094 words) , Download 0 , Case Study
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The paper "Juice Pty Limited Marketing" is an outstanding example of a marketing case study. Top juice pty limited is a sole proprietorship situated in Australia and enjoys the privileges of a sole proprietorship form of business organization. The business currently deals with the production of juice products such as Mango surprise; pineapple and Mango puree to its client and majorly supply its product to a high-quality restaurant.
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Monopoly and Perfect Market Structures Marketing Coursework
13 pages (3711 words) , Download 0 , Coursework
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The paper "Monopoly and Perfect Market Structures" is a good example of marketing coursework. Market structures influence the rate and nature of economic growth in an economy. In this case, the existence of diverse marketing structures, influence the adopted government policies, stakeholders behaviours as well as increased commitment levels.
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How Do Customers Consider the Smartphones Functions Marketing Capstone Project
21 pages (9982 words) , Capstone Project
Nobody downloaded yet
The paper "How Do Customers Consider the Smartphone’s Functions" is an outstanding example of a marketing capstone project. Ever since the invention of cell phones in 1973, it has become part and parcel of human life. More and more people continue to use cell phones for their daily communication purposes. The main communication purposes of cell phones are voice calls and short messaging service (SMS) functions (Zheng, 2006).
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Building Organizational Reputation in the Australian Markets Marketing Essay
13 pages (3575 words) , Download 0 , Essay
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the Environmental Protection Authority (EPA) created an awareness program for promoting sustainable development through the NSW government’s environmental councils entitled, Love Food, Hate Wastes. The program targeted women, college students, bachelors, and their households for food waste control in NSW, Australia.
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Improved Effectiveness of the Anti-Obesity Campaign Marketing Essay
13 pages (3342 words) , Download 0 , Essay
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The campaign also focuses on improving the overall health and well-being of people across the nation. The campaign is the latest “how to” phase of the measure-up campaigns by the Australian government. Excess weight on the waistline is responsible for the development of serious complicated health problems including developing lifestyle.
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Marketing Strategy Analysis of Holden Ltd Marketing Case Study
6 pages (1780 words) , Download 0 , Case Study
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The paper "Marketing Strategy Analysis of Holden Ltd " is a perfect example of a marketing case study. Holden ltd is a car manufacturing company in Australia. The company started manufacturing vehicles in Australia as Holden in 1917. In 1931, the company became a subsidiary of Ford Motor and renamed to General Motors-Holden’s Ltd and later to Holden Ltd in 1998.
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The Relevance of Logos in Buyer Behavior in Terms of Perception Marketing Assignment
17 pages (4283 words) , Download 0 , Assignment
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The paper “The Relevance of Logos in Buyer Behavior in Terms of Perception” is an intriguing example of an assignment on marketing. Consumer perception is an approximation of the reality on the ground as the brains normally attempt to make senses and react to stimuli to which they are exposed. It usually works effectively when consumers see, hear or sense things.  
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Nestles Maggi Marketing Marketing Case Study
7 pages (1848 words) , Download 0 , Case Study
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The paper "Nestles Maggi Marketing" is a perfect example of a marketing case study. Presently, Nestle is a global leading food company, and given that it was instituted by Henri Nestle to manufacture food products for children, it has been allied with offering first-class, client and customer products (Nestlé, 2014).
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Concept of Perceived Value and its Importance Marketing Coursework
6 pages (1719 words) , Download 0 , Coursework
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The paper "Concept of Perceived Value and its Importance" is a good example of marketing coursework. All profit earning business today have a common motive of satisfying customers to maintain brand loyalty and retain them. They have applied various strategies to fulfil the needs and demands of the customers and yet make profits out of it.
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Terroir in the Yarra Valley Marketing Case Study
6 pages (1831 words) , Download 0 , Case Study
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The paper "Terroir in the Yarra Valley" is a perfect example of a marketing case study. There are several wines growing regions in the world with a rich history tracing back to the growth of an industry that started in Europe. Winegrowing is an art that has evolved over time from Europe and it has spread to a region considered as New World regions.
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Marketing Strategy Based on Fan Behaviour - Melbourne Heart FC Marketing Case Study
10 pages (3145 words) , Download 0 , Case Study
Free
The paper "Marketing Strategy Based on Fan Behaviour - Melbourne Heart FC " is a great example of a marketing case study. Scores of football teams, in both professional as well as minor leagues, are now knowledgeable on how to connect with their loyal fans. They interact with fans, they begin dialogues, and they take part in the general sports experience; thus, boosting business (Yoh, Pai, & Pedersen, 2009).
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Internet International Marketing of the Australian Meat Processing Company Marketing Case Study
9 pages (2468 words) , Download 0 , Case Study
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The paper "Internet International Marketing of the Australian Meat Processing Company" is a great example of a marketing case study. This report focuses on internet international marketing of the Australian Meat Processing Company which is looking to expand its business in South Korea through internet marketing strategy.
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Marketing Analysis of Casella Wines Ltd Marketing Case Study
12 pages (3275 words) , Download 1 , Case Study
Free
The paper "Marketing Analysis of Casella Wines Ltd" is a great example of a marketing case study. Effectiveness implies that a company must be able to satisfy clients’ demands. To achieve effectiveness, Casella Wines Ltd undertakes the following; they strive to understand the product features that are valued by various market segments; young and transitional consumers and established couples.
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New World Wine - Sales, Marketing and Branding Marketing Case Study
6 pages (1858 words) , Download 0 , Case Study
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The paper “New World Wine - Sales, Marketing and Branding” is an engrossing example of a case study on marketing. Production of New World wines is predominant in regions of the globe that have of late become famous winemakers. Australia, United States, Argentina, Hong Kong, Canada, New Zealand, Chile, South Africa, and Mexico are all New World wines makers.
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Toyota Industry Environment Analysis Marketing Case Study
8 pages (2391 words) , Download 0 , Case Study
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The paper "Toyota Industry Environment Analysis" is a great example of a marketing case study. This section covers the analysis of the automotive industry from a global perspective. The parts covered include the characteristics of the automotive industry, external analysis of porter’s five forces and attractiveness of the automotive industry.
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Internal Analysis of Nike Marketing Essay
16 pages (4551 words) , Download 0 , Essay
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The results of such moves are notable in increased market existence and subsequently amplified profitability. Before effecting internationalization strategies, management must come up with an effective evaluation of the markets and overall environment that a company seeks to engage in. This analysis should inform the company of the potential risks.
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Buyer Behaviour at Companies Marketing Assignment
15 pages (3750 words) , Download 0 , Assignment
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The paper "Buyer Behaviour at Companies" is a perfect example of a marketing assignment. The fundraiser tries to engage the target in conversation. To get cut through, they use an overtly friendly style that would be appropriate between friends. Even though it is annoying, this still gets the target's attention, and the fundraiser has the chance to engage the target.
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Terroir for Increasing Wine Sales, Marketing and Branding Marketing Literature review
6 pages (1989 words) , Download 0 , Literature review
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Enthusiasts and producers of wine utilize the idiom “terroir,” which sources from the French word Terre (connoting land), to refer to the unique attributes of an area that convey exceptional qualities to the produced wine (Swinchatt, 2009, p.694). The Dominique Portet winery establishment situated in the Yarra Valley is a family-operated and owned winery.
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Intent Marketing at Travel Associates Marketing Essay
6 pages (1933 words) , Download 0 , Essay
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Travel Associates has a total national network comprising of one hundred and twenty consultants who offer the clients a genuine passion and love for travel, a wealth of experience in the industry, and also numerous years of actual firsthand knowledge regarding destinations. At Travel Associates, they believe that travel is their passion.
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Marketing of Eco-Shak Company Marketing Case Study
11 pages (2933 words) , Download 0 , Case Study
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The paper "Marketing of Eco-Shak Company" is a good example of a marketing case study. The global market production changes in the market increase the market nature and structures. In this case, the global systems have increased the adoption of sustainable production processes. In this case, the health implications and environmental pollution effects in the market pose an increased market opportunity in the industry.
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Analyzing the Terroir Effect in Wines, Its Effects on the Market Marketing Case Study
10 pages (2788 words) , Download 0 , Case Study
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The paper "Analyzing the Terroir Effect in Wines, Its Effects on the Market" is a perfect example of a marketing case study. The study aims at analyzing the terroir effect in wines, its effects on the market, customer experience, marketing and tourism/customer attraction to the terroir wine sites. It does this by employing a methodological analysis of these factors based on two wineries in an Australian setting.
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Macro-Environment Factors in Qantas Airlines Marketing Case Study
7 pages (1750 words) , Download 1 , Case Study
Free
The paper "Macro-Environment Factors in Qantas Airlines" is a good example of a marketing case study. Qantas Airlines is one of the leading airline companies, not only in Australia but globally and the second oldest of its kind. It connects the Australian people to major parts of the world and almost every corner of the country.
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The French Concept of Terroir for a New World Winery Marketing Case Study
7 pages (2105 words) , Download 0 , Case Study
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The paper "The French Concept of Terroir for a New World Winery" is a great example of a marketing case study. The French concept of terroir has been used over the years in the winery sector to differentiate wine from new world regions and old world regions (Charters 2013). When literally translated, it stands for earth or soil and gives different wines a sense of place in terms of the soil within which particular vines grow.
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Consumer Behaviour and Implementation of Marketing Strategy Marketing Literature review
8 pages (2421 words) , Download 0 , Literature review
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The paper "Consumer Behaviour and Implementation of Marketing Strategy" is an outstanding example of a marketing literature review. For a business to attain market leadership, products and services it offers should be able to address the demands of customers by creating, delivering & capturing the desired value (Kim & Mauborgne, 2004, p.7).
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Consumer Behaviour Effect on Development and Implementation of Marketing Strategy Marketing Coursework
8 pages (2298 words) , Download 0 , Coursework
Free
The paper "Consumer Behaviour Effect on Development and Implementation of Marketing Strategy" is a perfect example of marketing coursework. Consumer behaviours have existed since the art of trading was discovered in the ancient world. These behaviours have shaped how products are sold and the methods used to market the goods and services.
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Consumer Behaviour for the Successful Development of Marketing Strategy - McDonalds Marketing Case Study
9 pages (2589 words) , Download 0 , Case Study
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The paper "Consumer Behaviour for the Successful Development of Marketing Strategy - McDonald's" is a great example of a marketing case study. As the 21st century continues to unfold, we can observe numerous changes and developments happening around with all the firms in every sector trying to sustain pace with these changes and different needs of the individuals (Cai & Shannon 39).
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Coca Cola's Self-Endorsed Advertisements Marketing Case Study
9 pages (2246 words) , Download 0 , Case Study
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The paper “Coca Cola’s Self-Endorsed Advertisements” is an outstanding example of a case study on marketing. The image represents the Coca Cola’s advertisement for the upcoming World Cup tournament. The ad communicates the happiness from teams like Palestine, the Amazon, Eastern Europe, and Japan.  
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Importance of Consumer Behaviour for the Successful Implementation of Marketing Strategy Marketing Coursework
8 pages (2246 words) , Download 0 , Coursework
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The paper "Importance of Consumer Behaviour for the Successful Implementation of Marketing Strategy" is a good example of marketing coursework. The changing and evolving business environment has increased the need for and importance of understanding consumer behaviour. Since customers are considered the king, businesses need to understand customer behaviour so that they are able to develop their strategies accordingly.
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Segmentation Analysis of Buyer Behavior Marketing Literature review
12 pages (3183 words) , Download 0 , Literature review
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The paper “Segmentation Analysis of Buyer Behavior” is an inspiring example of a literature review on marketing. The pride in every man in Australia has been the ownership of a vehicle, especially the Volkswagen brand. The choice has been necessitated by the Volkswagen Financial Services Australia (VWFS).  
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Shoes of Prey - Market Background Marketing Case Study
9 pages (2654 words) , Download 0 , Case Study
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The paper "Shoes of Prey - Market Background" is an outstanding example of a marketing case study. Organizational performance and competitive strategies form a basis for Increase Corporation and existence in the market. In this regard, organizations operating in the global platform increase their performance and effectiveness by the day through increased market efficiencies.
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Ways through Which B2B Relationships Enhance Increased Business Competitiveness Marketing Coursework
7 pages (2365 words) , Download 0 , Coursework
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The paper "Ways through Which B2B Relationships Enhance Increased Business Competitiveness" is an outstanding example of marketing coursework. Traditionally, businesses were geared and targeted at establishing an increased efficiency through delivering products to the consumers. In this regard, organizational customers represented the final products consumers.
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Issues in B2B Marketing within Context of CRM - Adelaide Brighton Cement Ltd Marketing Case Study
8 pages (2449 words) , Download 0 , Case Study
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The paper "Issues in B2B Marketing within the Context of CRM - Adelaide Brighton Cement Ltd" is a perfect example of a marketing case study. Competitive advantage is critical as it enables firms to acquire market leadership (Brodie, Coviello & Winklhofer, 2008, p.84). For a business to succeed and acquire market leadership one integral aspiration is to attract and retain customers.
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Why Evaluation of Consumer Behaviour Is Important for Successful Marketing Marketing Coursework
9 pages (2406 words) , Download 0 , Coursework
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The paper "Why Evaluation of Consumer Behaviour Is Important for Successful Marketing" is a great example of marketing coursework. Consumer behaviour encompasses all those activities which are directly involved in the process of obtaining, consuming and disposing of products and services. These include the decisions and processes that come prior to and after these actions.
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Measuring Customer Satisfaction at Burger King and McDonald's Marketing Research Proposal
12 pages (2962 words) , Download 0 , Research Proposal
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The paper “Measuring Customer Satisfaction at Burger King and McDonald’s” is an intriguing example of a research proposal on marketing. The fast-food industry is one of the famous businesses which depicts a system of delivery foods in a quicker way as opposed to any the processes in other restaurants, and it takes minimal time to prepare foods and delivery to consumers.  
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Citizen Eco-Drive Watch - Assessment of Consumer Motivation and Perception Marketing Case Study
6 pages (1861 words) , Download 0 , Case Study
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The paper “Citizen Eco-Drive Watch - Assessment of Consumer Motivation and Perception” is a worthy example of a case study on marketing. This paper aims to investigate and analyze the influence of consumer motivation and perceptions concerning the selection and purchase of a case study product. The study has explored a detailed description of the features of the product, consumer motivation, etc.  
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Beiersdorfs Marketing Strategy for Nivea Sun Marketing Case Study
7 pages (2024 words) , Download 1 , Case Study
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The paper "Beiersdorf’s Marketing Strategy for Nivea Sun" is a good example of a marketing case study. Beiersdorf is a German company that was founded in 1882 as a manufacturer of medical plasters. It was later sold, and with this step, the owners diversified into the production of a wide range of beauty products. Today, the company deals in three major global brands: Nivea, La Prairie and Eucerin.
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Consumer Behavior and Marketing Development Strategy Marketing Literature review
9 pages (2576 words) , Download 0 , Literature review
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The paper “Consumer Behavior and Marketing Development Strategy” is a delightful example of a literature review on marketing. In recent years, Globalization has increased tremendously increasing competition in many sectors of the economy. The consumers are finding alternatives due to the entry of many companies making the same products in the markets.
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Factors Influencing Consumer Behaviour and Purchasing Decisions Marketing Essay
7 pages (2023 words) , Download 0 , Essay
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The paper “Factors Influencing Consumer Behaviour and Purchasing Decisions” is a motivating example of an essay on marketing. Marketing is an important undertaking in any business organization. It creates a platform which enables the interaction with the consumers in the market. Consequently, important insights on the market requirements and consumers’ needs and preferences are derived.  
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The US Hotel Industry in Early 2005 Marketing Case Study
11 pages (3097 words) , Download 0 , Case Study
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The paper "The US Hotel Industry in Early 2005" is a good example of a marketing case study. The United States hotel industry is reported to have been worth $113.7 billion by 2005. At the same time, there were more than 4.4 million hotel rooms available for clients, this means that the industry depended so much on the availability of consumers for leisure and disposal income.
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Australian Pharmaceuticals Industries Company's Market Strategies Marketing Case Study
8 pages (2374 words) , Download 0 , Case Study
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The paper “Australian Pharmaceuticals Industries Company’s Market Strategies ” is an excellent example of a case study on marketing. Global changes in healthcare services and lifestyle needs have necessitated the need for an increased market supply of health organizational products and services. In this regard, the healthcare industry worldwide has in the recent past encountered drastic changes.  
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The Gaps Model of Service Quality Marketing Coursework
9 pages (2711 words) , Download 0 , Coursework
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In general, the paper "The Gaps Model of Service Quality" is an outstanding example of marketing coursework. The ultimate focus of many marketers is based on meeting the customer needs, from a one-time sales to repeated sales, by considering the long and medium-term perspective more than the short term.
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Successful Implementation of Marketing Strategies Marketing Case Study
6 pages (1948 words) , Download 0 , Case Study
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The paper 'Successful Implementation of Marketing Strategies' is a  great example of a Marketing Case Study. Understanding consumer behavior is very important as the product and services which a company develops are for the consumers ultimately. So consumer behavior is as important as studying other factors of marketing.
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Overall Model of Consumer Behavior Marketing Coursework
8 pages (2382 words) , Download 1 , Coursework
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The paper "Overall Model of Consumer Behavior" is a perfect example of marketing coursework. Consumer behavior refers to a study or an examination of how various consumers of different products behave in the purchasing of goods, products, and services that they require. Consumer behavior normally looks at how different types of consumers, from organizations, individuals and even groups.
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The Impact of Macro-Environmental Factors on the Marketing Mix of Qantas Australia Marketing Case Study
8 pages (2385 words) , Download 0 , Case Study
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The paper "The Impact of Macro-Environmental Factors on the Marketing Mix of Qantas Australia" is a great example of a marketing case study. The aim of this paper is to apply Qantas as an Australian company increasingly operating in a global world, to investigate how the various macro-environmental factors influence the marketing mix of Qantas airlines.
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Strategic Marketing Plan for McDonalds Australia Holdings Ltd Marketing Case Study
6 pages (1581 words) , Download 0 , Case Study
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The paper “Strategic Marketing Plan for McDonald’s Australia Holdings Ltd” is a persuasive example of a Case Study on marketing. McDonald’s Australia Holdings, a company specializing in Food and Beverage services, was established in 1969 and it’s situated in Thornleigh, New South Wales, Australia. The company has been concentrating on the local Australian market.  
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Importance of Consumer Behavior to Marketing Strategies Marketing Coursework
8 pages (2477 words) , Download 0 , Coursework
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The paper "Importance of Consumer Behavior to Marketing Strategies" is a good example of marketing coursework. A marketing strategy can be defined as the process of combining the marketing goals in form of a comprehensive plan which allows it to channel its resources on optimal opportunities in the marketing with the aim of increasing the company’s sales and hence achieve competitive advantage.
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Importance of Understanding Consumer Behaviour Marketing Coursework
8 pages (2423 words) , Download 0 , Coursework
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The paper "Importance of Understanding Consumer Behaviour" is an outstanding example of marketing coursework.  In marketing, the actions of customers and potential consumers highly influence how marketers develop their strategies.  Analysing consumer behaviour leads to efficiency in market planning.
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The Significance of Customer Relationship Management in B2B Marketing - Cisco Systems Inc Marketing Case Study
11 pages (3026 words) , Download 0 , Case Study
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The paper "The Significance of Customer Relationship Management in B2B Marketing - Cisco Systems Inc" is a perfect example of a marketing case study. Firms are naturally evolving so that they can thrive in business environments where creativity nonlinear problem solving, flexibility and speed rather than scaled efficiency and replication, linearity and predictability are more essential for growth and survival.
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1401 - 1450 results of 19702 items
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