How Do Customers Consider the Smartphones Functions - Capstone Project Example

The paper "How Do Customers Consider the Smartphone’s Functions" is an outstanding example of a marketing capstone project. Ever since the invention of cell phones in 1973, it has become part and parcel of human life. More and more people continue to use cell phones for their daily communication purposes. The main communication purposes of cell phones are voice calls and short messaging service (SMS) functions (Zheng, 2006). With time, mobile computing became a section of the economy and there was a need to make cell phones better. From the 1990s concepts of smartphones started coming up. Creativity, research and development led to the creation of mobile computing devices that could multitask and provide far much more functions than an ordinary cell phone. Massive adoption of these devices led to the creation of a new concept in the society where a cell phone, smartphones in this case became man’s best friend. Computing companies such as Apple, Samsung, Asus and others came into the picture and the competition was fierce. The more the competition in the market, the more the smartphone market thrived. The culture of smartphone use has now become an addictive one and most people literally cannot live without their mobile computing devices (Perlow, 2012). Every day, innovators come up with new features that will make their phones better than the competitor. This leads to the users being spoilt for choice when shopping for a smartphone. Whereas there are those individuals who will consider price first, there are those who choose functionality and the application that the smartphone offers over the price. This paper seeks to look into the considerations of consumers when they are choosing a smartphone. This is from the concepts of brand, price, functionality, applications, their careers and the essential purpose for a smartphone to them. The paper will factor in secondary data, theoretical perspectives, qualitative data and quantitative data. The primary data will be collected through interviews, a focus group and surveys.