Beiersdorfs Marketing Strategy for Nivea Sun - Case Study Example

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The paper "Beiersdorf’s Marketing Strategy for Nivea Sun" is a good example of a marketing case study. Beiersdorf is a German company that was founded in 1882 as a manufacturer of medical plasters. It was later sold, and with this step, the owners diversified into the production of a wide range of beauty products. Today, the company deals in three major global brands: Nivea, La Prairie and Eucerin…

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Subject: Marketing
Type: Case Study
Level: Masters
Pages: 7 (1750 words)
Downloads: 1

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