Consumer Behaviour and Implementation of Marketing Strategy - Literature review Example

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The paper "Consumer Behaviour and Implementation of Marketing Strategy" is an outstanding example of a marketing literature review. For a business to attain market leadership, products and services it offers should be able to address the demands of customers by creating, delivering & capturing the desired value (Kim & Mauborgne, 2004, p.7)…

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Subject: Marketing
Type: Literature review
Level: Masters
Pages: 8 (2000 words)
Downloads: 0

Extract of sample "Consumer Behaviour and Implementation of Marketing Strategy"

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