Issues in B2B Marketing within Context of CRM - Adelaide Brighton Cement Ltd - Case Study Example

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The paper "Issues in B2B Marketing within the Context of CRM - Adelaide Brighton Cement Ltd" is a perfect example of a marketing case study. Competitive advantage is critical as it enables firms to acquire market leadership (Brodie, Coviello & Winklhofer, 2008, p.84). For a business to succeed and acquire market leadership one integral aspiration is to attract and retain customers…

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Subject: Marketing
Type: Case Study
Level: Masters
Pages: 8 (2000 words)
Downloads: 0

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