The French Concept of Terroir for a New World Winery - Case Study Example

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The paper "The French Concept of Terroir for a New World Winery" is a great example of a marketing case study. The French concept of terroir has been used over the years in the winery sector to differentiate wine from new world regions and old world regions (Charters 2013). When literally translated, it stands for earth or soil and gives different wines a sense of place in terms of the soil within which particular vines grow…

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Subject: Marketing
Type: Case Study
Level: Undergraduate
Pages: 7 (1750 words)
Downloads: 0

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