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Marketing Essays

Result for Subject Marketing:
19702 essays
Lindt Excellence Chocolate Australian Target Market Marketing Case Study
13 pages (3536 words) , Download 0 , Case Study
Free
In general, the paper "Lindt Excellence Chocolate Australian Target Market" is a good example of a marketing case study. Lindt is one of the most prominent chocolate brands in Australia. Its Excellence brand which was initiated in 1989 is among the major players in the premium chocolate segment of the market.
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Integrated Marketing Communication - Millenium Passion Ltd Marketing Case Study
10 pages (2901 words) , Download 0 , Case Study
Free
Generally, the paper "Integrated Marketing Communication - Millenium Passion Ltd " is an outstanding example of a marketing case study. In the face of globalization, organizations have moved to integrate their marketing actions with the public, popularly known as Integrated Marketing Communication (IMC).
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Terroir in New World Wine Regions Marketing Case Study
6 pages (1970 words) , Download 0 , Case Study
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The paper "Terroir in New World Wine Regions" is a great example of a marketing case study. The French winemakers developed the concept of terroir after they observed the differences that existed in the wines that are from different regions, vineyards or different areas of that particular vineyard.
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The Wind Turbine Product Strategy Marketing Case Study
7 pages (1907 words) , Download 0 , Case Study
Free
The paper 'The Wind Turbine Product Strategy" is a perfect example of a marketing case study. Renewable energy is the energy that is generated from naturally existing resources. This includes things like wind, sunlight, water and tides among others. Renewable energy is at the forefront of replacing conventional energy due to its environmentally friendly nature.
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The Securitization as well as the Subprime Crisis Marketing Coursework
6 pages (1925 words) , Download 0 , Coursework
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The paper "The Securitization as well as the Subprime Crisis" is a good example of marketing coursework. The global financial crisis that occurred recently started to show its early warning signs as early as 2007 Schuerkens (2012). At the time, the world stock markets started to fall or were being bought out as well as the large financial institutions. The wealthiest governments on earth were also not spared either.
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Marketing Plan for the Aussie Pooch Mobile Marketing Case Study
8 pages (2152 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for the Aussie Pooch Mobile " is a great example of a marketing case study. The government has shown great consideration and support for the welfare of dogs and cats and other home pets through the Companions Animal Act. The act requires that the owner of a cat or dog or any other pet be responsible for looking after the animal's basic needs at all times.
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Alae Fashion Marketing Mix Strategy Marketing Case Study
12 pages (3236 words) , Download 0 , Case Study
Free
The paper "Alae Fashion Marketing Mix Strategy" is a good example of a marketing case study. Marketing mix refers to the identification of the unique character of the business that enhances profits in the long run (Pickton& Masterson, 2010). Further, the marketing mix involves a combination of several factors, including product, place, price and promotional strategies (Pickton& Masterson, 2010).
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Dominos Pizza Enterprises Marketing Plan Marketing Case Study
7 pages (2005 words) , Download 0 , Case Study
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The paper 'Domino’s Pizza Enterprises Marketing Plan" is an outstanding example of a marketing case study. Domino’s Pizza Enterprises is one of the largest fast-food chains in Australia. It has more than four hundred stores in the country and provides clients with a wide variety of product choices. SWOT analysis of the company reveals that most of its strengths come from its ability to conveniently provide varied products.
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SWOT Analysis of McDonald Australia Limited Marketing Case Study
7 pages (2038 words) , Download 0 , Case Study
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The paper "SWOT Analysis of McDonald Australia Limited " is a perfect example of a marketing case study. McDonald's corporation is the largest hamburger fast foods restaurants in the world. It operates in 119 countries in the world with an average daily customer number of over 68 million. It has its headquarters based in the United States.
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Analysis of Subway System Australia Pty Limited Marketing Case Study
7 pages (1954 words) , Download 0 , Case Study
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The paper "Analysis of Subway System Australia Pty Limited" is a great example of a marketing case study. A strength weakness opportunity threat analysis is a prearranged planning technique used to appraise the strengths, weaknesses, opportunities, as well as threats concerned in a project or in a business enterprise.
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Role of Technology in Relation to Porters 5 Forces - a Role of E-Business in Creation of New Economy Marketing Article
9 pages (2765 words) , Download 0 , Article
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The paper “Role of Technology in Relation to Porters 5 Forces - a Role of E-Business in Creation of New Economy” is a thoughtful variant of the article on marketing. Porter's five forces of competitive advantage include; the threat of substitute services of products, suppliers' bargaining power, buyers' bargaining power(channels, end-users), and lastly existing rivalry among the existing competitors.
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Consumer Behaviour of the Retail Industry Marketing Case Study
16 pages (4781 words) , Download 0 , Case Study
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The paper "Consumer Behaviour of the Retail Industry" is a good example of a marketing case study. There has been a steady growth in online shopping behavior, in recent years. More and more consumers have started preferring online shopping as a great platform due to the flexibility and time-saving aspect.
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Privatization of Medibank Marketing Case Study
5 pages (1525 words) , Download 0 , Case Study
Free
The paper "Privatization of Medibank" is a good example of a marketing case study. Privatisation is the transference of ownership and operation of a business or property from the control of the public or the government to a private enterprise. Privatisation came prominently into worldwide focus in the 1980s when it began in earnest in the United Kingdom (Ganesh, 2001, pg. 13).
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Marketing Plan for Jago Bicycle Store Marketing Case Study
20 pages (5305 words) , Download 0 , Case Study
Free
Generally speaking, the paper 'Marketing Plan for Jago Bicycle Store" is an outstanding example of a marketing case study. A marketing plan is essential for the success of business organizations. This plan ensures that the organization sticks to the schedule and spends the marketing funds appropriately.
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Strategies and Leadership of Marriott International Marketing Case Study
10 pages (2738 words) , Download 0 , Case Study
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The paper "Strategies and Leadership of Marriott International" is a perfect example of a marketing case study. The leadership of Marriott International has utilized adequate marketing research in the development of an effective portfolio. The company tends to specialize in either strategic business units or additional services.
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The Marketing Mix of Robins Coffee Cafe Marketing Case Study
5 pages (1571 words) , Download 0 , Case Study
Free
The paper 'The Marketing Mix of Robins Coffee Cafe " is a great example of a marketing case study. Robins Coffee Café is an uptown coffee and fast foods retail establishment located in Southwest Sydney. RCCestablishment features a coffee shop with expansive space expects to catch the interest of our customer base with an extreme variety of coffee and pastries products.
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Core Value Proposition - M135i Hatch of BMW in Australia Marketing Case Study
8 pages (2190 words) , Download 0 , Case Study
Free
The paper "Core Value Proposition - M135i Hatch of BMW in Australia" is a good example of a marketing case study. Bavarian Motor Works is a German automobile company that deals in the manufacture of motor vehicles, and motorcycles and automobile engines. The company was founded in 1917 and is found in German with its headquarters located in Munich.
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Marketing Audit Report - Nikon-D600 DSRL Camera Marketing Case Study
11 pages (3041 words) , Download 0 , Case Study
Free
The paper "Marketing Audit Report - Nikon-D600 DSRL Camera " is an outstanding example of a marketing case study. I conducted research on the Nikon –D600 DSRL Camera available on the Australian market. Nikon D600, a very magnificent SLR, has made a great entry to the Australian photography arena. This new entry is set to diversify full-frame photography.
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McCain Frozen Pizza Marketing Audit Marketing Case Study
12 pages (3369 words) , Download 0 , Case Study
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The paper "McCain Frozen Pizza Marketing Audit " is a perfect example of a marketing case study. The production that I chose to research on in this report is the McCain frozen pizza. This product is famous in Australia. This product is most liked and consumed in the Australian market. The product contains gluten, cereals and other ingredients which make it suitable in the Australian market.
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International Marketing Plan for Samsung Marketing Case Study
18 pages (5151 words) , Download 0 , Case Study
Free
The paper "International Marketing Plan for Samsung" is a great example of a marketing case study. This report commences by showing the detailed specifics of Samsung, the factors that make it a market leader in the electronics business. These factors include the vision and mission of the company that determines its overall business strategy the company takes.
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Marketing Decision Makers in a Firm Must Constantly Monitor Competitors' Activities Marketing Coursework
6 pages (1779 words) , Download 0 , Coursework
Free
The paper "Marketing Decision Makers in a Firm Must Constantly Monitor Competitors' Activities " is a perfect example of marketing coursework. The marketing function is an important function in the success of any organization. There is increased competition in various industries and the succeeding organization should have effective strategic marketing.
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Consumer Decision Process Concerning the Bookshop Retail Industry Online Business Marketing Case Study
18 pages (4990 words) , Download 0 , Case Study
Free
The paper 'Consumer Decision Process Concerning the Bookshop Retail Industry Online Business " is a good example of a marketing case study. With the development of the internet, the bookshop retail industry online business has developed at a fast rate. The development of e-commerce has been expanding leading to more attention being required for online shopping behaviors.
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The Marketing Mix for Holden Captiva Marketing Case Study
8 pages (2371 words) , Download 0 , Case Study
Free
The paper "The Marketing Mix for Holden Captiva" is an outstanding example of a marketing case study. The marketing mix is as a framework that a manager uses in decision making to make their products suit the consumer needs. It is defined as a set of factors, actions and tactics that are used by a company to promote the brand and the products of the company.
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The Communication Marketing Plan for Headspace Youth Program Marketing Case Study
10 pages (2904 words) , Download 0 , Case Study
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The paper "The Communication Marketing Plan for Headspace Youth Program" is a perfect example of a marketing case study. The communication marketing plan aims to raise awareness of the Headspace youth program. The program aims at providing services to youths who are facing trouble and will address issues that face young people aged 12 to 25 who are going through a tough time caused by depression, anxiety, bullying and image problems.
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Marketing of Coonawarra, Pensley Winery and Yarra Valley, Domaine Chandon Winery Marketing Case Study
6 pages (1825 words) , Download 0 , Case Study
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The paper "Marketing of Coonawarra, Pensley Winery and Yarra Valley, Domaine Chandon Winery" is a great example of a marketing case study. The paper looks at the terroir both regions in relation to high-quality wine production. Terroir factors include soil, geology, climate, topography, climate and microclimate, microbes and yeast, grape varieties and neighbouring vegetation.
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Marketing Decision and Customers Behavior in Online Marketing and Buying Decisions Marketing Research Paper
18 pages (5948 words) , Download 0 , Research Paper
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The paper "Marketing Decision and Customers’ Behavior in Online Marketing and Buying Decisions" is a good example of a marketing research paper. In contemporary marketing literature, consumer behaviors have been widely discussed; investment made in the product design, product packaging, quality distinction, sales promotion, advertisement strategist are some of the factors that woos customers to make buying decisions.
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Formatting in Online Advertising - Australian Architecture Association Marketing Case Study
7 pages (2042 words) , Download 0 , Case Study
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The paper "Formatting in Online Advertising - Australian Architecture Association " is an outstanding example of a marketing case study. The Australian Architecture Association (AAA) was established in 2004 as a non-profit organisation. The purpose behind its formation was to promote the knowledge of both the world and the local architecture in Australia.
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Implementing Marketing Strategies for BBQ Fun Marketing Case Study
8 pages (2246 words) , Download 0 , Case Study
Free
The paper "Implementing Marketing Strategies for BBQ Fun" is a perfect example of a marketing case study. Marketing strategies are practices and opportunities that companies invest their resources to help increase their sales as well as achieve competitive advantage against their competitors. Marketing strategies could be formulated for either long term or short term objectives.
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Muniz and OGuinn Theory of Brand Community Marketing Coursework
13 pages (3745 words) , Download 0 , Coursework
Free
The paper "Muniz and O’Guinn Theory of Brand Community" is a great example of marketing coursework. The concept of branding and brand management are very vital for the survival of businesses in the current era of market competition. This arises from the fact that almost everything we purchase today belongs to one brand or another.
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The Recruitment of Volunteer Tourist Marketing Research Paper
11 pages (3194 words) , Download 1 , Research Paper
Free
The paper "The Recruitment of Volunteer Tourist" is a good example of a marketing research paper. Volunteer tourism offers a new opportunity in the tourism industry. It helps to create a supply chain of tourists. It also offers quality options aimed at satisfying tourists. The placement is flexible to ensure satisfaction and convenience of employees. Volunteer tourism is important as it helps in the creation of sustainable tourism products.
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Loyalty Program for BHP Billiton Company Marketing Case Study
14 pages (3895 words) , Download 0 , Case Study
Free
The paper "Loyalty Program for BHP Billiton Company" is a good example of a marketing case study. It is critical for the marketing department to increase to profitably of an organization and it must be capable of measuring and demonstrating its contribution to revenues, in spite of a common delusion that marketing practices are a cost centre, and not a profit centre (Cook, 2002).
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The Psychological State of Consumer Attitude Marketing Research Proposal
12 pages (3089 words) , Download 0 , Research Proposal
Free
The paper "The Psychological State of Consumer Attitude " is an outstanding example of a marketing research proposal. The attitude of consumers has been used by commercial managers in their efforts to find the best way into the consumers’ hearts. This is because consumer attitude brings together issues related to communication, social status, identity, physical and mental health as well as decision making.
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Export Plan for Solar Energy Company Marketing Case Study
20 pages (5695 words) , Download 0 , Case Study
Free
The paper "Export Plan for Solar Energy Company" is an outstanding example of a marketing case study. The construction office for renewable solar energy has been set up over the last 3 years in Australia. This company would be registered and branded as the Solar Energy Company. This venture would like to get in touch with partners overseas and thereby capture the international market.
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The Characteristics of Service as Qantas Airline Apply to the Market Marketing Case Study
10 pages (2772 words) , Download 0 , Case Study
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The paper “The Characteristics of Service as Qantas Airline Apply to the Market” is a thoughtful variant of the case study on marketing. Marketing needs to be viewed as more than just the aspect of selling and advertising since it consists of various complex processes. Some of the processes include the determinations of what the customer’s need, the supply of the services and goods.
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Marketing of Canberra Wine Region Marketing Case Study
7 pages (2010 words) , Download 0 , Case Study
Free
The paper 'Marketing of Canberra Wine Region" is a good example of a marketing case study. The business of wine is a very big and old one. The French companies have always ruled in this regard and the French companies seemed to have a copyright for the production and selling of quality wine to the world.
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International Marketing - IKEA Marketing Case Study
8 pages (2208 words) , Download 0 , Case Study
Free
The paper "International Marketing - IKEA" is a perfect example of a marketing case study. IKEA is a Swedish Multinational company that deals with the design and sale of home furniture, appliances and other accessories. The furnishing retailer has grown to become a world leader in Do It Yourself (DIY) home furniture. Most of the company products are sold as a flat pack where the consumer is responsible for assembly.
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What Factors Affect the Consumers Decision Process Marketing Coursework
8 pages (2146 words) , Download 0 , Coursework
Free
The paper "What Factors Affect the Consumer’s Decision Process " is a great example of marketing coursework. The existence and development of any business in the market is highly dependent on the consumer. The demand by the consumer influences a business marketing decision to a huge extent implying that the consumer demand influences the marketing strategy and tactics that an enterprise employs.
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The Concept of Business Models When Applied Online Marketing Coursework
11 pages (2935 words) , Download 0 , Coursework
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The paper "The Concept of Business Models When Applied Online" is a great example of marketing coursework. A business model is a unique tool that contains what the organization wishes to perceive. It is designed in every organization because it will help in directing the company in the right way on achieving their objectives.
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Psychological State of Consumer Behaviour Marketing Coursework
9 pages (2908 words) , Download 0 , Coursework
Free
The paper "Psychological State of Consumer Behaviour " is a good example of marketing coursework. Basically, the emotions’ impact on decisions, evaluations, and judgments has long been imperative to consumer behaviour as well as psychology. The concentration of the field has advanced from illustrations that emotions, such as cognitions, do have effects on consumption.
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Consumer Behavior Importance Marketing Coursework
8 pages (2624 words) , Download 1 , Coursework
Free
The paper "Consumer Behavior Importance" is an outstanding example of marketing coursework. Consumer behavior can be defined as the process through which consumers select, buy and consume goods or services in order to satisfy their wants. The consumer buying process involves a lot of stop including need identification where the consumer recognizes that they need something.
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Online Market Segmentation Challenges and Available Viable Online Market Segmentation Alternatives Marketing Research Proposal
15 pages (3627 words) , Download 0 , Research Proposal
Free
The paper “Online Market Segmentation Challenges and Available Viable Online Market Segmentation Alternatives” is a meaty variant of research proposal on marketing. The global economy is drifting its operations from the traditional market structures to the new structures and infrastructure. Traditionally, customers purchased their products from physical business platforms.  
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The Terroir of the Cederberg Private Cellar, Wine Tourism and Marketing Marketing Literature review
9 pages (2621 words) , Download 0 , Literature review
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The paper "The Terroir of the Cederberg Private Cellar, Wine Tourism and Marketing" is an outstanding example of a marketing literature review. Terroir is a French word that describes an agricultural site’s natural environment. It refers to the combination of natural factors such as soil, topography and climate of a given agricultural location which in combination affect the quality and character of grapes.
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Market Research Planning for Snowball Marketing Case Study
16 pages (4272 words) , Download 0 , Case Study
Free
Marketing encompasses company culture, promotion, product development, positioning, and all sales functions. It is a decision on what to sell, whom to sell to, when to sell and where to sell a product or service. The main aspect of business planning starts with the aim of the provision of products and services to the target customers.
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Factors to Add Value in Wine Producing Marketing Case Study
7 pages (2129 words) , Download 0 , Case Study
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The term new world wine refers to those countries that have been producing wine for the last two hundred years. These countries refer to Australia, South Africa, and Chile. France falls under the category of old-world wine whereby they have been producing wine for many years. The French concept of new world wine refers to the adoption of technology.
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Why Communication Is Important Marketing Coursework
5 pages (1210 words) , Download 0 , Coursework
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The paper "Why Communication Is Important" is an outstanding example of marketing coursework. I feel a deep sense of gratitude for this rare opportunity to address a word on the importance of communication to such a mightily respectable body of students. I may be politically incorrect but as part of the Information Age generation, I try incredibly hard to convince myself that despite the lack of appreciation of the significance of communication, it is the most powerful tool one can have.
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Privatisation of Medibank by the Government Marketing Case Study
5 pages (1701 words) , Download 0 , Case Study
Free
The paper "Privatisation of Medibank by the Government" is a perfect example of a marketing case study. The health of the people of Australian has been the priority of the government. This led to the development of Medibank which has the responsibility of providing health insurance to the people of Australia.
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Marriott International Inc Marketing Analysis Marketing Case Study
10 pages (2829 words) , Download 0 , Case Study
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The paper "Marriott International Inc Marketing Analysis " is an outstanding example of a marketing case study. Marriott International Inc. is a renowned worldwide lodging industry. It operates various types of brands that serve business travellers, as well as middle-class leisure travellers. One of its most popular and reputable brands in the Courtyard brand with more than 800 global locations.
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Media Plan - Consumer Profile, Market Factors, Media Vehicles and Media Schedules, Ethical and Legal Requirements Marketing Assignment
34 pages (7192 words) , Assignment
Nobody downloaded yet
The paper “Media Plan - Consumer Profile, Market Factors, Media Vehicles and Media Schedules, Ethical and Legal Requirements” is a potent example of an assignment on marketing. The primary target audience for the skincare products is women specifically female professionals and wives to professional men. The age bracket for this group of women is 25-54 years.  
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Carlton & United Breweries Marketing Performance Marketing Essay
6 pages (2126 words) , Download 0 , Essay
Free
Elders IXL changed its name to Foster's Group in 1990, and fourteen years later, the name was changed to Carlton and United Beverages. CUB creates scores of Australia's most flourishing beverages, which includes the best-selling beer in Australia, Victoria Bitter (Victoria Bitter, 2013). It concentrates on the marketing of Victoria Bitter.
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How Terrior Assist in Increasing Wine Sales, Marketing and Branding in Tourism Area Marketing Essay
6 pages (1724 words) , Download 0 , Essay
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The paper "How Terrior Assist in Increasing Wine Sales, Marketing and Branding in Tourism Area" is a great example of a marketing essay. Terroir refers to special attributes that the geology, geography as well as climate of a particular region, interacting with the plant, depict themselves in agricultural goods such as wine, hops, chocolate, coffee, tea, heritage wheat and tomatoes (Giuliani, Morrison & Rabelloti, 2011).
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1351 - 1400 results of 19702 items
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