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Marketing Essays

Result for Subject Marketing:
19897 essays
Consumer Purchasing Behaviour on Fashion and Clothing between Western and Asian Customers Marketing Research Proposal
12 pages (3519 words) , Download 1 , Research Proposal
Free
The paper "Consumer Purchasing Behaviour on Fashion and Clothing between Western and Asian Customers" is an outstanding example of a marketing research proposal. The global business environment is becoming highly competitive as several leading organizations within a similar industry are trying to implement unique strategies in the business operation process in order to gain competitive advantages.
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Marketing Plan of Levi Strauss Brand Marketing Research Proposal
10 pages (2816 words) , Download 0 , Research Proposal
Free
 Other branches in the international markets include those in Europe, the Middle East, and Asia. It is this stretching out to the consumers of its products that put the company at the wheel of the business. The company has developed a framework to come up with supermarket chains to stock its own products. 
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Services and Relationship Marketing of Ansoffs Marketing Research Proposal
8 pages (2240 words) , Download 0 , Research Proposal
Free
Seminal research work of Zeithaml, Parasuraman, and Berry (1985) reveals certain characteristics of service that make it difficult for strategic management scholars to define a particular strategy, 1-intangibility- one cannot measure the quality of service by touching it because there is no tangible part in the service.
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Online Advertising - Yodle Marketing Research Proposal
9 pages (2478 words) , Download 0 , Research Proposal
Free
The paper "Online Advertising - Yodle" is an outstanding example of a marketing research proposal. This proposal aims to find out how Yodle as an online advertising company manages to beat completion and stay on top of the online marketing industry. It looks at the adjustments that the company is making so as to remain relevant to the clients and people that will be the consumers of their services.
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Importance of Ethical Marketing while Designing Marketing Campaigns Marketing Research Proposal
15 pages (4377 words) , Download 0 , Research Proposal
Free
The paper "Importance of Ethical Marketing while Designing Marketing Campaigns" is an outstanding example of a marketing research proposal. Understanding the ethics of businesses has been under constant debate. Business ethics refers to the scanning of business practices with respect to the moral aspects of being right or wrong (Drover, Franczak, & Beltramini, 2012).
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Blackberry Q5 Consultation Project Marketing Term Paper
8 pages (2160 words) , Download 0 , Term Paper
Free
A detailed analysis has been made regarding the success of the brand along with its criticisms and also certain appropriate ways for addressing such criticisms have been suggested. It can be apparently noted that the Q5 brand of Blackberry faces intense business market competition due to the presence of big players like Apple and Samsung amid the prime ones.
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Reality TV Marketing Strategy Marketing Term Paper
7 pages (2238 words) , Download 0 , Term Paper
Free
Marketing is an essential part of business operations. It enables organizations to inform consumers about the availability of a product in the market. In addition, producers introduce new products in the market through marketing. The marketing strategies utilized by businesses determine the success of the product in the industry.
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Negotiating in Asia Marketing Research Proposal
13 pages (3591 words) , Download 0 , Research Proposal
Free
In the process of price negotiation, there are two major components; the buyer and the seller. The target of price negotiation entails reaching a price that is appropriate or acceptable to both the seller and the buyer. At the end of any price negotiation, either an acceptable agreement is achieved and the good is sold, or no sale is done. 
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Necessity of Third-Party Logistics in Global Market Marketing Term Paper
7 pages (1954 words) , Download 0 , Term Paper
Free
This competitive image creates many demands in the logistics system and the management attitude to how crucial logistics is in a competitive global market. Many companies have made changes in their organizational structures and business processes to remain relevant in the global market. There is increasing interest in the growth of third-party logistics providers.
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The Marketing Strategy of the American Airlines Marketing Term Paper
12 pages (3332 words) , Download 0 , Term Paper
Free
American Airlines is based in the United States of America. The firm has been at a greater height in air transport across the globe. Apart from taking a center stage in the United States of America, American Airlines has also established a still completion in the global sphere. The airways need to do a lot of marketing that will enable potential customers about the services offered.
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Lenovos Performance in the Middle East Marketing Term Paper
6 pages (1766 words) , Download 0 , Term Paper
Free
Lenovo’s management has early recognized the great potential of the Middle East countries. Lenovo’s management has identified Saudi Arabia and the United Arab Emirates as two strategic markets for smartphone penetration. Lenovo’s management has announced its plans to become “one of the top five smartphone vendors”.
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Investigation on Success Factors of Nike Company Marketing Research Proposal
6 pages (2245 words) , Download 0 , Research Proposal
Free
Nike enjoys success because of their business model. The leadership of the Corporation has spent a lot of money in bringing the best out of its employees, such as developing the best logistics, and supply-chain management. Additionally, the Corporation has developed top-flight information systems, active marketing campaigns, and its cutting-edge running shoe design.
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Consumer Buying Behavior on IPOD Touch Marketing Research Proposal
6 pages (1483 words) , Download 0 , Research Proposal
Free
The research will be conducted in local malls and shops where the iPod is usually sold. The survey can, however, also be performed on individuals who are or were previous owners of the iPod touch. The sample size for this research will consist of 100 participants. The participants can be of any age and gender as long as they own an iPod touch.
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Intellectual Property Rights and Developing Countries Marketing Term Paper
12 pages (3403 words) , Download 0 , Term Paper
Free
As per this study, intellectual property is a right that facilitates the development of image or goodwill. This study not only encompasses positive aspects of IPRs but also takes into consideration its negative components. The study even states that provision should be made where developing countries will be given free accessibility to intellectual property. 
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Luminescent Alarms Potential Entry in the Netherlands Market Marketing Research Proposal
8 pages (2251 words) , Download 0 , Research Proposal
Free
The paper "Luminescent Alarms Potential Entry in the Netherlands Market" is an outstanding example of a marketing research proposal. This report has been produced with the aim of the project objectives, to identify how well Luminescent Alarms would be received by the general public (car owners) in the Netherlands.
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Dominos Pizza Marketing Proposal Marketing Research Proposal
10 pages (3087 words) , Download 0 , Research Proposal
Free
The research question is to explore the problems associated with Domino’s Pizza, Inc. It is facing many problems including lack of management due to the huge number of stores, the ambiance is considered not as good as its competitors, menus are not modified and elaborated, and utilization of high amounts of calorie as well as fat content within most of the alternative of the product line.
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SPSS Analysis for Customer Relationship Management Marketing Statistics Project
9 pages (2425 words) , Download 0 , Statistics Project
Free
The paper "SPSS Analysis for Customer Relationship Management" is an outstanding example of a marketing statistics project. For analysis purposes, the ages of the participants were grouped into three different categories. That is, the young, the mature and the old respondents. The young respondents were regarded as those aged below 18 years of age, the adult respondents were those aged between 19 to 50 years old.
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Situation Analysis of Digital Marketing in Developing Countries Marketing Research Proposal
9 pages (3027 words) , Download 0 , Research Proposal
Free
Digital marketing has marked the new era of technology where the firms use modern communication technology to modify their existing marketing strategies. The digital marketing is often used by the companies to create a robust marketing communication which is supposed to be more interactive with the target audiences. 
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Fast Food Marketing and Ethics Marketing Term Paper
13 pages (3777 words) , Download 0 , Term Paper
Free
The paper "Fast Food Marketing and Ethics" is a wonderful example of a term paper on marketing. Marketing can undoubtedly bring benefits to society, although some aspects of marketing may be questionable on ethical grounds. Ethics is a complex concept to define, and there is an attempt made by contemporary theorists to highlight ethical behavior in a marketing context.
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Analysis of Healthcare Marketing in with Regards to 4Ps Marketing Term Paper
9 pages (2555 words) , Download 0 , Term Paper
Free
The paper "Analysis of Healthcare Marketing in with Regards to 4Ps"  is a worthy example of a term paper n marketing. Hospitals started as a non-marking organization, and even this status was supported by the industry’s code of ethics before 1975 (Thomas & Calhoun, 2007, p.15).
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The Effect of Television Advertisement on the Buying Habit of Customers Marketing Term Paper
11 pages (3132 words) , Download 0 , Term Paper
Free
The paper " The Effect of Television Advertisement on the Buying Habit of Customers " is a wonderful example of a term paper on marketing. The purpose of this study is to analyze the effects of the media components on consumer purchase decisions and therefore, consumer behavior.
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Understanding True Quality Service Marketing Term Paper
6 pages (1589 words) , Download 0 , Term Paper
Free
The paper " Understanding True Quality Service " is a good example of a term paper on marketing. One of the famous phrases coined in this century talks about consumers being the king. In this regard, the consumer boasts of a significant effect on the operations of the market. The consumer constitutes a huge chunk of demand for goods and services.
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The Trend of Constructing Women as Consumers Marketing Term Paper
10 pages (2711 words) , Download 0 , Term Paper
Free
Women’s magazines were particularly involved in working out the image of the working women by emphasizing how they could utilize products to achieve amusing and efficient home life. Early women’s magazines, played a crucial role in shifting the female identities’ social valuation far from those that focus on the old-fashioned feminine quests.
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Grand Strategy, Strategy, and Tactics of Consultation in Public Relations Marketing Term Paper
7 pages (1887 words) , Download 0 , Term Paper
Free
The paper "Grand Strategy, Strategy, and Tactics of Consultation in Public Relations" is a great example of a term paper on marketing. Tactics and strategy are deeply entrenched models in public relations practice. These are concepts that were developed during the time of military sciences.
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Marketing Mix to Promote a Product in Shaving Industry Marketing Term Paper
8 pages (2350 words) , Download 0 , Term Paper
Free
The paper “Marketing Mix to Promote a Product in Shaving Industry” is a meaty variant of the term paper on marketing. The shaving industry is very demanding especially when a new product is being introduced. The Porters Five Forces analysis shows that the industry is very demanding when it comes to resource allocation and strategic management.
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Barina Line Product Diversification Proposal Marketing Term Paper
14 pages (3867 words) , Download 0 , Term Paper
Free
The study revealed that indirect causes of wastes on construction sites were the failure to have legal and contractual incentives. As a way of minimizing material wastes on sites, techniques such as staff training and enhancement of awareness, delivering materials at the time they are needed, and proper storage were applied.
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Potential for Growth of Service Marketing Marketing Term Paper
7 pages (1884 words) , Download 0 , Term Paper
Free
Market segmentation enables firms to identify specific consumer needs and want and thus leverage service provision. Additionally, the organizations may choose to condense or broaden their targeted market segments concerning organizational goals and objectives. One of the most fundamental conceptions of modern-day marketing is the marketing mix.
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The Marketing Plan of Care for Veterans Marketing Term Paper
14 pages (3618 words) , Download 0 , Term Paper
Free
This will be significant in dealing with waiting time, which has seen many patients die as they wait to see their doctors. On the other hand, the idea will partner with different private hospitals, enabling the doctors to use their facilities at a subsidized fee. The move will enable the doctors to move closer to the patients.
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Gamification in Marketing Marketing Term Paper
13 pages (3695 words) , Download 1 , Term Paper
Free
It suffices to note that while the concept is still developing, its potential benefits to businesses are so enormous and are bound to increase as more organizations adopt it as a means of digital marketing. Enterprises that seek to gain competitive advantages in the digital space cannot ignore gamification.
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Photographic Ads Marketing Term Paper
8 pages (2547 words) , Download 0 , Term Paper
Free
The research shows clearly that photographic ads do impact any industry, the ads have been known to cause impulse buying, increased purchases leading to enhanced profits however they have a downside mostly associated with health complications. Enforcing the sales and marketing Act will help to reduce deceitful information.
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Marketing Approaches of Elegant Resorts and Jet2-Com Analyzed Marketing Term Paper
12 pages (3052 words) , Download 0 , Term Paper
Free
The paper “Marketing Approaches of Elegant Resorts and Jet2-Com Analyzed ” is a bright example of a marketing term paper. The holiday and travel market is one of the vibrant markets around the world, especially in Europe. Holiday companies have taken advantage of this sector by offering their customers a variety of options when it comes to traveling and holiday destinations.
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A Critical Theoretical Analysis of Paul Da Princes Marketing Campaign Marketing Term Paper
16 pages (4225 words) , Download 0 , Term Paper
Free
The paper “A Critical Theoretical Analysis of Paul Da Prince’s Marketing Campaign” is an original example of a marketing term paper. Social media is an important tool in the marketing business. It engages the clientele with their audience through a shared creative process. Marketers harness the potential of social media marketing through an understanding of fan culture.
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London Theatres and Social Media Marketing Term Paper
15 pages (4108 words) , Download 1 , Term Paper
Free
The paper "London Theatres and Social Media" is a brilliant example of a term paper on marketing. Social media has become an integral part of the promotional strategies used by companies, in order to gain a competitive advantage in any industry. Due to the cost-effectiveness, most companies prefer to use social media these days.
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Future of Retail in 2020-2025 Marketing Speech or Presentation
6 pages (1935 words) , Download 0 , Speech or Presentation
Free
The paper “Future of Retail in 2020-2025 ” is a creative example of a marketing presentation. As per Alison Kenney (“Retail Industry Outlook”), the main drivers of the retail industry are convergence and diversification where retailers are adapting varied schemes and inventive methods to improve their services.
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Intel Corporation - Dynamic Capabilities during Microprocessors Breakthrough Marketing Statistics Project
8 pages (37 words) , Download 0 , Statistics Project
Free
The paper “Intel Corporation - Dynamic Capabilities during Microprocessors Breakthrough” is a bright example of a marketing statistics project. These days most of the research papers are written about business-to-consumer technological corporations with which people have direct experiences such as Amazon, Tesla, or Whole Foods.
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Market Research Activity Planning Marketing Term Paper
14 pages (3939 words) , Download 0 , Term Paper
Free
The paper “Market Research Activity Planning” is a convincing example of a marketing term paper. International marketing is an area of study, where marketing approaches to deal with more than one market located in different countries are discussed and analyzed. Zacks Motors, a Tokyo headquartered international automobile manufacturing company, is planning to launch its new global productю
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Luxury Branding Strategies Adopted by Armani to Sustain Its Market Share Marketing Statistics Project
6 pages (16 words) , Download 0 , Statistics Project
Free
The paper “Luxury Branding Strategies Adopted by Armani to Sustain Its Market Share” is a worthy example of a marketing statistics project. Armani is known to be the biggest fashion retailer in the global context. The company operates in an intensely competitive marketplace where branding strategies need to be revised or adjusted as per consumer market demand.
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Customer Behavior, Segmentation Strategy, Products and Brands, Technologys Affect on Marketing Marketing Speech or Presentation
6 pages (1551 words) , Download 0 , Speech or Presentation
Free
The paper “Customer Behavior, Segmentation Strategy, Products and Brands, Technologys Affect on Marketing” is a creative example of a marketing presentation. How Technology Is Affecting Marketing. Technology has changed the face of marketing completely; the market in the contemporary economy has become more effective and fast.
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Dos Equis Beer Advertisement Campaign Marketing Speech or Presentation
12 pages (19 words) , Download 0 , Speech or Presentation
Free
The paper “Dos Equis Beer Advertisement Campaign” is a creative example of a marketing presentation. The Dos Equis beer advertisement campaign featuring Jonathan Goldsmith is considered one of the most successful advertisement campaigns in the 21 century. The advertisement was named the greatest man in the world and the title captured the attention of a lot of targeted audiences.
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An Analysis of Volkswagen Campaign and BMW Branding Campaign Marketing Speech or Presentation
7 pages (1839 words) , Download 0 , Speech or Presentation
Free
The paper “An Analysis of Volkswagen Campaign and BMW Branding Campaign” is a creative example of a marketing presentation. An advertising campaign is a sequence of related messages that share an idea or a theme. Over time advertisements have evolved as there is a significant difference between the ads in the nineteenth and twentieth century.
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Coca-Cola - Holidays Are Coming Ad Marketing Speech or Presentation
10 pages (10 words) , Download 0 , Speech or Presentation
Free
The paper “Coca-Cola - Holidays Are Coming Ad” is a bright example of a marketing presentation. This report presents an inquiry that focuses on the various issues regarding the reason for investing in advertisements. The report further analyses the advertisement messages from different perspectives and the various factors influencing the type of messages the business adopts.
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Exploring Attitude of Potential Customers to Wooden Toys Marketing Research Proposal
15 pages (4736 words) , Download 0 , Research Proposal
Free
Relies on sound judgment or expertise.  Depends on selecting elements believed to be typical or representative of the population. Believed that errors of judgment in the selection will cancel each other out. Tend to be used more often in industrial market research than in consumer market research. 
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User Satisfaction about Mobile Phone Network in the East Midland Area of the UK Marketing Research Proposal
6 pages (1553 words) , Download 0 , Research Proposal
Free
Mobile phone networks have traditionally seen a lot of competition in the East Midland area of the UK because the area is flooded with numerous operators. Every network is trying hard to provide its users with more advantages than other networks in an attempt to increase the sale of its product and increase the profitability of the business. 
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Significance of Service Recovery Effects on Customer Satisfaction/Loyalty Marketing Research Proposal
10 pages (3719 words) , Download 0 , Research Proposal
Free
The research results showed that there was a correlation between service recovery and customer loyalty. The concept of service recovery is both a business function and a critical focus point from the marketing perspective. . The hotel industry is majorly based on offering intangible services and this makes service recovery an important business strategy. 
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Coffee Shop Franchisee Business in Western Australia Marketing Research Proposal
14 pages (5177 words) , Download 1 , Research Proposal
Free
As part of its strategy to establish itself as a leading chain of stores and at the same time maintain the profitability, it plans to open new stores in the region on the franchisee model. The client management feels that the strategy to open franchisee stores in the upcoming suburban areas with a considerable young population will be appropriate.
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How Decisions in Customer Service Impact Level of Sales and the Ultimate Firm's Profitability Marketing Research Proposal
14 pages (4999 words) , Download 0 , Research Proposal
Free
The paper “How Decisions in Customer Service Impact Level of Sales and the Ultimate Firm's Profitability” is a spectacular example of the marketing research proposal. Customer service has over the years grown into a significant and vital part of any business. For every successful business, customers are the heart of the business.
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The Modernisation of Brand Identity of Sony Corporation Marketing Research Proposal
20 pages (5630 words) , Download 1 , Research Proposal
Free
From the perspective of the company, brand identity provides the vehicle by which the firm projects to the public the image by which it wants to be perceived (Neumeier, 2004). This research is intended to lay the groundwork for enhancing and revitalizing the Sony brand and its sub-brands.
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Marketing of Southwest Airline Marketing Research Proposal
8 pages (2578 words) , Download 0 , Research Proposal
Free
Southwest Airlines’ decision to acquire AirTran Airways will definitely increase the number of routes wherein Southwest Airlines could take-off and land. Furthermore, the acquisition of AirTran Airways will not only allow Southwest Airlines to enjoy the benefit of economies of scale but also immediately increase Southwest Airlines’ existing customer base.
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Social Media and Mobile Search Marketing in Saudi Arabia Marketing Research Proposal
12 pages (3892 words) , Download 0 , Research Proposal
Free
The use of the internet and social media has been on the rise in the kingdom of Saudi Arabia. Statistics indicate many Saudis are conducting only transactions. Social media play a crucial role in the Saudi Arabian future economy. The use of social media to market services and products marks the essence of internet marketing.
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Green Marketing: Corporate Strategies of Multinational Companies Marketing Research Proposal
6 pages (1885 words) , Download 0 , Research Proposal
Free
The focus of the companies towards green marketing shifted in the 80s, while during the 90s, the legislation related to environmental increased subsequently, increasing the environmental awareness level in the business domain. Global organizations around the world have taken various steps to understand and fight against the risk of climate change.
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