Marketing Essays

The paper " Understanding True Quality Service " is a good example of a term paper on marketing. One of the famous phrases coined in this century talks about consumers being the king. In this regard, the consumer boasts of a significant effect on the operations of the market. The consumer constitutes a huge chunk of demand for goods and services.

Women’s magazines were particularly involved in working out the image of the working women by emphasizing how they could utilize products to achieve amusing and efficient home life. Early women’s magazines, played a crucial role in shifting the female identities’ social valuation far from those that focus on the old-fashioned feminine quests.

The paper "Grand Strategy, Strategy, and Tactics of Consultation in Public Relations" is a great example of a term paper on marketing. Tactics and strategy are deeply entrenched models in public relations practice. These are concepts that were developed during the time of military sciences.

The paper “Marketing Mix to Promote a Product in Shaving Industry” is a meaty variant of the term paper on marketing. The shaving industry is very demanding especially when a new product is being introduced. The Porters Five Forces analysis shows that the industry is very demanding when it comes to resource allocation and strategic management.

The study revealed that indirect causes of wastes on construction sites were the failure to have legal and contractual incentives. As a way of minimizing material wastes on sites, techniques such as staff training and enhancement of awareness, delivering materials at the time they are needed, and proper storage were applied.

Market segmentation enables firms to identify specific consumer needs and want and thus leverage service provision. Additionally, the organizations may choose to condense or broaden their targeted market segments concerning organizational goals and objectives. One of the most fundamental conceptions of modern-day marketing is the marketing mix.

This will be significant in dealing with waiting time, which has seen many patients die as they wait to see their doctors. On the other hand, the idea will partner with different private hospitals, enabling the doctors to use their facilities at a subsidized fee. The move will enable the doctors to move closer to the patients.

It suffices to note that while the concept is still developing, its potential benefits to businesses are so enormous and are bound to increase as more organizations adopt it as a means of digital marketing. Enterprises that seek to gain competitive advantages in the digital space cannot ignore gamification.

The research shows clearly that photographic ads do impact any industry, the ads have been known to cause impulse buying, increased purchases leading to enhanced profits however they have a downside mostly associated with health complications. Enforcing the sales and marketing Act will help to reduce deceitful information.

The paper “Marketing Approaches of Elegant Resorts and Jet2-Com Analyzed ” is a bright example of a marketing term paper. The holiday and travel market is one of the vibrant markets around the world, especially in Europe. Holiday companies have taken advantage of this sector by offering their customers a variety of options when it comes to traveling and holiday destinations.

The paper “A Critical Theoretical Analysis of Paul Da Prince’s Marketing Campaign” is an original example of a marketing term paper. Social media is an important tool in the marketing business. It engages the clientele with their audience through a shared creative process. Marketers harness the potential of social media marketing through an understanding of fan culture.

The paper "London Theatres and Social Media" is a brilliant example of a term paper on marketing. Social media has become an integral part of the promotional strategies used by companies, in order to gain a competitive advantage in any industry. Due to the cost-effectiveness, most companies prefer to use social media these days.

The paper “Future of Retail in 2020-2025 ” is a creative example of a marketing presentation. As per Alison Kenney (“Retail Industry Outlook”), the main drivers of the retail industry are convergence and diversification where retailers are adapting varied schemes and inventive methods to improve their services.

The paper “Intel Corporation - Dynamic Capabilities during Microprocessors Breakthrough” is a bright example of a marketing statistics project. These days most of the research papers are written about business-to-consumer technological corporations with which people have direct experiences such as Amazon, Tesla, or Whole Foods.

The paper “Market Research Activity Planning” is a convincing example of a marketing term paper. International marketing is an area of study, where marketing approaches to deal with more than one market located in different countries are discussed and analyzed. Zacks Motors, a Tokyo headquartered international automobile manufacturing company, is planning to launch its new global productю

The paper “Luxury Branding Strategies Adopted by Armani to Sustain Its Market Share” is a worthy example of a marketing statistics project. Armani is known to be the biggest fashion retailer in the global context. The company operates in an intensely competitive marketplace where branding strategies need to be revised or adjusted as per consumer market demand.

The paper “Customer Behavior, Segmentation Strategy, Products and Brands, Technologys Affect on Marketing” is a creative example of a marketing presentation. How Technology Is Affecting Marketing. Technology has changed the face of marketing completely; the market in the contemporary economy has become more effective and fast.

The paper “Dos Equis Beer Advertisement Campaign” is a creative example of a marketing presentation. The Dos Equis beer advertisement campaign featuring Jonathan Goldsmith is considered one of the most successful advertisement campaigns in the 21 century. The advertisement was named the greatest man in the world and the title captured the attention of a lot of targeted audiences.

The paper “An Analysis of Volkswagen Campaign and BMW Branding Campaign” is a creative example of a marketing presentation. An advertising campaign is a sequence of related messages that share an idea or a theme. Over time advertisements have evolved as there is a significant difference between the ads in the nineteenth and twentieth century.

The paper “Coca-Cola - Holidays Are Coming Ad” is a bright example of a marketing presentation. This report presents an inquiry that focuses on the various issues regarding the reason for investing in advertisements. The report further analyses the advertisement messages from different perspectives and the various factors influencing the type of messages the business adopts.

Relies on sound judgment or expertise.  Depends on selecting elements believed to be typical or representative of the population. Believed that errors of judgment in the selection will cancel each other out. Tend to be used more often in industrial market research than in consumer market research. 

Mobile phone networks have traditionally seen a lot of competition in the East Midland area of the UK because the area is flooded with numerous operators. Every network is trying hard to provide its users with more advantages than other networks in an attempt to increase the sale of its product and increase the profitability of the business. 

The research results showed that there was a correlation between service recovery and customer loyalty. The concept of service recovery is both a business function and a critical focus point from the marketing perspective. . The hotel industry is majorly based on offering intangible services and this makes service recovery an important business strategy. 

As part of its strategy to establish itself as a leading chain of stores and at the same time maintain the profitability, it plans to open new stores in the region on the franchisee model. The client management feels that the strategy to open franchisee stores in the upcoming suburban areas with a considerable young population will be appropriate.

The paper “How Decisions in Customer Service Impact Level of Sales and the Ultimate Firm's Profitability” is a spectacular example of the marketing research proposal. Customer service has over the years grown into a significant and vital part of any business. For every successful business, customers are the heart of the business.

From the perspective of the company, brand identity provides the vehicle by which the firm projects to the public the image by which it wants to be perceived (Neumeier, 2004). This research is intended to lay the groundwork for enhancing and revitalizing the Sony brand and its sub-brands.

Southwest Airlines’ decision to acquire AirTran Airways will definitely increase the number of routes wherein Southwest Airlines could take-off and land. Furthermore, the acquisition of AirTran Airways will not only allow Southwest Airlines to enjoy the benefit of economies of scale but also immediately increase Southwest Airlines’ existing customer base.

The use of the internet and social media has been on the rise in the kingdom of Saudi Arabia. Statistics indicate many Saudis are conducting only transactions. Social media play a crucial role in the Saudi Arabian future economy. The use of social media to market services and products marks the essence of internet marketing.

The focus of the companies towards green marketing shifted in the 80s, while during the 90s, the legislation related to environmental increased subsequently, increasing the environmental awareness level in the business domain. Global organizations around the world have taken various steps to understand and fight against the risk of climate change.

This proposal seeks to give an analysis of the business environment based on the product to be marketed, in this case, baby food. It will also look at the potential size of the market in which the consumer product is to be promoted and an overview of the data collection methods to be used. The target segment for promoting this product will be children.

The paper "How Consumers React to the 24-Hour Service" is an excellent example of a research proposal on management. The tube is the best innovation to occur in London’s transport sector. The 24-hour advanced Tube service will carry more passengers than ever before (Denzin, & Lincoln, 2000). By introducing weekend travels, this tube will offer more frequent and reliable service.

The paper "Consumer Behaviour in the Chinese Car Market" is an excellent example of a research proposal on marketing. China has in the past 20 years achieved spectacular economic growth which can be seen not only from the increase in the gross domestic product by tenfold, but it has been the home to the fastest-growing consumer market in the world.

The paper "Advertising Strategies of Multinationals in Bangladesh?" is an excellent example of a research paper on marketing. Vodafone is a multinational telecommunications service provider and is the second-largest mobile company in the globe. The company was formed in 1984 as Racal Telecom Limited.

The paper “Service Sector and Customer Expectation and Experience of Service Quality, Branding and Loyalty” is a meaty example of the marketing research proposal. This chapter outlines the arrangement of conditions for data collection and analysis in some way that aims at combining the relevance of the research procedure and its purpose.

The paper “Maximizing the Children’s Segment for Tonga Toys” is an exciting example of the marketing research proposal. Every business that aims at becoming successful in its operations must consider its marketing strategy. Toga Toys plc. is a company that deals with the manufacturing of toys for children between the age of two and nine years.

This implies that successful advertising campaigns are crucial for determining sales of organizations. The elements of successful advertising, therefore, make an interesting research topic. This research proposal desires to find out elements that can be crucial for making advertisements successful. Existing literature on creating successful advertisements are studied.

With the arrival of new digital media and technology, advertising has taken a new turn with promotional campaigns also utilizing the cyberspace with web-based banners, pictures, pages, hashtags, and so on. Emotional appeals in such a case focus on content creation and the use of imagery and rich graphics in order to appeal to the customers.

Luxury is a composite term that requires an in-depth analysis. Some theories that relate consumer behavior, for instance, personal values (i.e. materialism, vanity, desire for uniqueness, ethnocentrism and conformity), social status, and demographic factors like age, purchase frequency and pocket money in the view of consumptions of luxury products should be re-examined. 

The results obtained through the study revealed that students have different learning requirements and perception from a university. In this context, the students with the availability of different course materials and extra-curricular activities are identified to have a positive perception towards a university.    

I am thankful to my teacher that under the guidance of him I got to learn many things. The comments of the teacher are really helping me to improve the assignment. In comment 1, the teacher asked to focus one on what is relevant to the task mentioning. Here I have written that what is the problem and why it is so important.

The main reasons why most of these marathons thrive and go on is the fact that it provides the opportunity for many sponsoring firms to gain some kind of brand awareness and brand equity through sponsorship. These sponsorship events and processes enable the firm to attain the best levels of brand equity and brand awareness through these events.

The paper "Consumer Behaviour and Branding: A Comparative Analysis of Apple and Samsung" is an excellent example of a research paper on marketing. Brands as termed by Elliott and Percy (2007), explain the value of a company for their target customers where value signifies the bond between trust and loyalty of the consumers.

Integrated Marketing Communication (IMC) is an integration and coordination of all communication avenues, sources, and tools within an organization into a seamless program aimed at maximizing the impact on consumers at minimum cost. The development of an integrated marketing communication campaign is crucial to the success of an organization.

Correspondingly, the study aimed to identify how customers perceive online shopping. The study also emphasizes the impact of customer attitude on online shopping and e-marketing performance. Besides, the study also reviewed the behaviours of online shoppers towards giving high priority to online shopping.

The paper "The Influence of Marketing Communications on Brand Awareness and Loyalty" is an outstanding example of a marketing research proposal. The study analyses the importance of spending on marketing communication to achieve brand loyalty and brand awareness. Brand awareness and brand loyalty are the dimensions of brand equity.

The paper "UP MOVE Marketing" is a perfect example of a marketing research propThe paper "UP MOVE Marketing" is a perfect example of a marketing research proposal. UP MOVE is a product developed to track every aspect of an individual’s fitness activity, including tracking the steps of movements, calories intake and a lifestyle coach component that can help an individual improve on their fitness lifestyle (jawbone.com, 2014:n.p.).osal.

Despite the obviously unbeatable model, KFC still faced challenges due to cultural differences. Despite the effectiveness of their business model, most of their restaurants were always empty at the start. It was important that they find a quick solution quickly for that matter. KFC had to twitch its original business model to fit totally in the environment.

The paper "Impact on Online Shopping Behavior of Consumers " is an outstanding example of a marketing research proposal. Electronic commerce or online shopping has encountered tremendous growth due to the increasing demand of individuals worldwide. It has not only helped the professionals to save their precious time by shopping online but also satisfied the students with a wide range of products or services.

The paper “How Social Media Marketing Affects Marketing Communication Mix” is a breathtaking example of the marketing research proposal. This research aims to find out the factors such as; human, time, content factors, advertising, public relations, sales promotion, direct marketing, and personal selling.

The paper "Social Media as a Necessary Evil in Today’s Business Operation" is an excellent example of a research proposal on marketing. The main aim and objective of the following research project are to establish and present some of the ways in which social media help in the advancement of business activities.