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Marketing Essays

Result for Subject Marketing:
19914 essays
Marketing Plan for the Next Year for Atlantic Quench Marketing Business Plan
16 pages (4924 words) , Download 0 , Business Plan
Free
The company has been successfully operating in the US and UK markets since 1974. However, due to the emergence of a large number of branded and non-branded companies as well in order to address the changing consumer taste and preferences, it has become important for Atlantic Quench to bring modifications in their next year’s marketing plan.
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Marketing Concepts of Hotel Chains and Family Operated Hotels in India Marketing Thesis Proposal
10 pages (3723 words) , Download 0 , Thesis Proposal
Free
The paper “Marketing Concepts of Hotel Chains and Family Operated Hotels in India” is a meaningful example of a marketing thesis proposal. India is a country having attractive historical sites as well as landscapes, due to which several tourists from foreign countries are attracted. This scenic beauty of India comprises varied cultures, contemporary cities along with good beaches and monuments.
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How Modern-Era Advertising Influences Consumer Behaviour Marketing Term Paper
10 pages (2903 words) , Download 1 , Term Paper
Free
The paper "How Modern-Era Advertising Influences Consumer Behaviour" is a good example of a term paper on marketing. Advertising is a fundamental marketing tool for every organization in the contemporary era. In fact, advertising has been recommended as a compulsory cost for creating customer awareness of the product. 
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Smart Clothes Limited Business Plan Marketing Business Plan
11 pages (3020 words) , Download 2 , Business Plan
Free
The business venture will comprise of online and physical clothes retail stores headquartered in London and with other physical branches in Wales and Manchester. The business venture focuses on children's wear and identifies children below 15 years as its market segment and target.
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Anti-Drunk Driving - Cultural Systems Operating in the Advertisements, Text, and Images Marketing Term Paper
7 pages (1966 words) , Download 0 , Term Paper
Free
The paper “Anti-Drunk Driving - Cultural Systems Operating in the Advertisements, Text, and Images”  is an engrossing example of term paper on marketing. The use of alcohol and abuse of drug substances continues to be a major quandary. According to numerous campaigns, statistics indicate that drunk driving contributes to a considerable percentage of road catastrophes.
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The Future of the Building and Construction Industry in Mexico City Marketing Term Paper
11 pages (3182 words) , Download 0 , Term Paper
Free
The paper “The Future of the Building and Construction Industry in Mexico City” is a convincing example of a term paper on marketing. The analysis seeks to analyze and establish the existing industry situations and their likely change trends in the future. An external industry environment using the PESTLE analysis establishes that in the future increased political support.
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Export Strategy of Cocoa Products from India to EU Marketing Term Paper
9 pages (2239 words) , Download 0 , Term Paper
Free
The paper "Export Strategy of Cocoa Products from India to EU" is a brilliant example of a term paper on marketing. The UK has imported £ 162 mn cocoa products in the year 2015. Cocoa and Cocoa butter are mainly used in the preparation of chocolates, soft drinks, alcohol, Jam, and food products. British consumers have a long and distinguished history with chocolates.
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Specialized Entry Modes for International Business Marketing Thesis
20 pages (5162 words) , Download 0 , Thesis
Free
The paper "Specialized Entry Modes for International Business" is a good example of a marketing thesis. The study set out to research the specialized entry modes for international business. The objectives identified in chapter one of the research include: to find out the specialized entry modes for international business and examining the influence of political, economic, socio-cultural and technological factors.
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The Impact of Sexual Objectification in Advertisements on Women Consumers Marketing Thesis
57 pages (1 words) , Thesis
Nobody downloaded yet
The paper "The Impact of Sexual Objectification in Advertisements on Women Consumers" is a good example of a marketing thesis. Marketers usually target women from various demographics because they are major consumers. It is usually the women who hold the purse strings giving them the spending power.
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How Does Individualism-Collectivism Influence the Sales of Mobile Phones Marketing Research Proposal
12 pages (4001 words) , Download 0 , Research Proposal
Free
Whereas, collectivism can be defined as a working culture where people work in groups, form relationships among teams, and prioritize the team’s goal before their individual goals (Aldulaimi & Zedan, 2012). It is in this context that marketing strategies are designed based on the culture of a country where the product is to be positioned.
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Trend of Online Retailing Marketing Research Proposal
13 pages (3939 words) , Download 0 , Research Proposal
Free
The paper "Trend of Online Retailing" is an outstanding example of a marketing research proposal. There has been an increasing trend of online retailing among fashion retailers. Some prime examples in this regard are Hennes and Mauritz, Marks and Spencer, and many others. It has almost become essential for all fashion retailers to offer the option of online shopping to consumers and customers.
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Advertising Campaign for Herbal Skin-Care Product Marketing Term Paper
8 pages (2345 words) , Download 0 , Term Paper
Free
When addressing these aspects, the areas covered in this report include the strategies which are intended to be implemented through the advertising campaign in respect to the management of stakeholders, scheduling as well as monitoring and controlling through which wider consumer masses in the national context can be attracted.
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Coffee Capsule of Major Suppliers in France and Switzerland Marketing Research Proposal
12 pages (3217 words) , Download 1 , Research Proposal
Free
The Cinderella story of Nespresso started with a very simple idea that is to make an espresso coffee just like any professional and since its beginning, it has lived up to its potential. As a matter of fact, it has redefined the global coffee experience and culture. The meaning of Espresso in Italian is fast.
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Principles of Direct Marketing in Delivering Company Objectives Marketing Term Paper
10 pages (2816 words) , Download 0 , Term Paper
Free
The top management has to ensure that it develops a well-integrated marketing mix that encompasses all imperative aspects required for the effective performance of the organization. To reach the markets with success, mass marketing is being shifted to direct marketing that is extensively used in every industry sector for both B2C and B2B firms (Winer, 2009).
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Cultural Aspect in Exploring Consumer Buying Behavior Marketing Term Paper
8 pages (2703 words) , Download 0 , Term Paper
Free
A culture is a society’s personality and shapes the identities of individuals in that society. Symbols are used for communication in society and marketers adopt these symbols to communicate with customers. Cultures involve large groups or a significant proportion of society. Cultures keep on changing, and marketers need to be aware of cultural changes.
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Genetically Modified Fresh Food Marketing Research Proposal
9 pages (2732 words) , Download 0 , Research Proposal
Free
The genetically modified food products are those food products that are produced from genetically modified crops using genetic engineering techniques. The consumers remain cautious about the safety-related to food genetic technology. The main problems lie in the labeling of the food products where the food products are marked as ‘fresh’ or ‘natural’.
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The Pearl Is Unique - Just like Its Consumers Marketing Speech or Presentation
6 pages (1799 words) , Download 0 , Speech or Presentation
Free
The paper “The Pearl Is Unique - Just like Its Consumers” is an entertaining example of a marketing presentation. The pearl is a unique symbol of purity, beauty, and delicacy. It is regarded as classical and contemporary as the industry has successfully managed to fulfill the styles and fashions of all generations. Pearls are mainly used in the jewelry industry.
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Consumer Purchasing Behaviour on Fashion and Clothing between Western and Asian Customers Marketing Research Proposal
12 pages (3519 words) , Download 1 , Research Proposal
Free
The paper "Consumer Purchasing Behaviour on Fashion and Clothing between Western and Asian Customers" is an outstanding example of a marketing research proposal. The global business environment is becoming highly competitive as several leading organizations within a similar industry are trying to implement unique strategies in the business operation process in order to gain competitive advantages.
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Marketing Plan of Levi Strauss Brand Marketing Research Proposal
10 pages (2816 words) , Download 0 , Research Proposal
Free
 Other branches in the international markets include those in Europe, the Middle East, and Asia. It is this stretching out to the consumers of its products that put the company at the wheel of the business. The company has developed a framework to come up with supermarket chains to stock its own products. 
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Services and Relationship Marketing of Ansoffs Marketing Research Proposal
8 pages (2240 words) , Download 0 , Research Proposal
Free
Seminal research work of Zeithaml, Parasuraman, and Berry (1985) reveals certain characteristics of service that make it difficult for strategic management scholars to define a particular strategy, 1-intangibility- one cannot measure the quality of service by touching it because there is no tangible part in the service.
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Online Advertising - Yodle Marketing Research Proposal
9 pages (2478 words) , Download 0 , Research Proposal
Free
The paper "Online Advertising - Yodle" is an outstanding example of a marketing research proposal. This proposal aims to find out how Yodle as an online advertising company manages to beat completion and stay on top of the online marketing industry. It looks at the adjustments that the company is making so as to remain relevant to the clients and people that will be the consumers of their services.
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Importance of Ethical Marketing while Designing Marketing Campaigns Marketing Research Proposal
15 pages (4377 words) , Download 0 , Research Proposal
Free
The paper "Importance of Ethical Marketing while Designing Marketing Campaigns" is an outstanding example of a marketing research proposal. Understanding the ethics of businesses has been under constant debate. Business ethics refers to the scanning of business practices with respect to the moral aspects of being right or wrong (Drover, Franczak, & Beltramini, 2012).
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Blackberry Q5 Consultation Project Marketing Term Paper
8 pages (2160 words) , Download 0 , Term Paper
Free
A detailed analysis has been made regarding the success of the brand along with its criticisms and also certain appropriate ways for addressing such criticisms have been suggested. It can be apparently noted that the Q5 brand of Blackberry faces intense business market competition due to the presence of big players like Apple and Samsung amid the prime ones.
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Reality TV Marketing Strategy Marketing Term Paper
7 pages (2238 words) , Download 1 , Term Paper
Free
Marketing is an essential part of business operations. It enables organizations to inform consumers about the availability of a product in the market. In addition, producers introduce new products in the market through marketing. The marketing strategies utilized by businesses determine the success of the product in the industry.
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Negotiating in Asia Marketing Research Proposal
13 pages (3591 words) , Download 0 , Research Proposal
Free
In the process of price negotiation, there are two major components; the buyer and the seller. The target of price negotiation entails reaching a price that is appropriate or acceptable to both the seller and the buyer. At the end of any price negotiation, either an acceptable agreement is achieved and the good is sold, or no sale is done. 
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Necessity of Third-Party Logistics in Global Market Marketing Term Paper
7 pages (1954 words) , Download 0 , Term Paper
Free
This competitive image creates many demands in the logistics system and the management attitude to how crucial logistics is in a competitive global market. Many companies have made changes in their organizational structures and business processes to remain relevant in the global market. There is increasing interest in the growth of third-party logistics providers.
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The Marketing Strategy of the American Airlines Marketing Term Paper
12 pages (3332 words) , Download 0 , Term Paper
Free
American Airlines is based in the United States of America. The firm has been at a greater height in air transport across the globe. Apart from taking a center stage in the United States of America, American Airlines has also established a still completion in the global sphere. The airways need to do a lot of marketing that will enable potential customers about the services offered.
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Lenovos Performance in the Middle East Marketing Term Paper
6 pages (1766 words) , Download 0 , Term Paper
Free
Lenovo’s management has early recognized the great potential of the Middle East countries. Lenovo’s management has identified Saudi Arabia and the United Arab Emirates as two strategic markets for smartphone penetration. Lenovo’s management has announced its plans to become “one of the top five smartphone vendors”.
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Investigation on Success Factors of Nike Company Marketing Research Proposal
6 pages (2245 words) , Download 0 , Research Proposal
Free
Nike enjoys success because of their business model. The leadership of the Corporation has spent a lot of money in bringing the best out of its employees, such as developing the best logistics, and supply-chain management. Additionally, the Corporation has developed top-flight information systems, active marketing campaigns, and its cutting-edge running shoe design.
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Consumer Buying Behavior on IPOD Touch Marketing Research Proposal
6 pages (1483 words) , Download 0 , Research Proposal
Free
The research will be conducted in local malls and shops where the iPod is usually sold. The survey can, however, also be performed on individuals who are or were previous owners of the iPod touch. The sample size for this research will consist of 100 participants. The participants can be of any age and gender as long as they own an iPod touch.
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Intellectual Property Rights and Developing Countries Marketing Term Paper
12 pages (3403 words) , Download 0 , Term Paper
Free
As per this study, intellectual property is a right that facilitates the development of image or goodwill. This study not only encompasses positive aspects of IPRs but also takes into consideration its negative components. The study even states that provision should be made where developing countries will be given free accessibility to intellectual property. 
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Luminescent Alarms Potential Entry in the Netherlands Market Marketing Research Proposal
8 pages (2251 words) , Download 0 , Research Proposal
Free
The paper "Luminescent Alarms Potential Entry in the Netherlands Market" is an outstanding example of a marketing research proposal. This report has been produced with the aim of the project objectives, to identify how well Luminescent Alarms would be received by the general public (car owners) in the Netherlands.
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Dominos Pizza Marketing Proposal Marketing Research Proposal
10 pages (3087 words) , Download 0 , Research Proposal
Free
The research question is to explore the problems associated with Domino’s Pizza, Inc. It is facing many problems including lack of management due to the huge number of stores, the ambiance is considered not as good as its competitors, menus are not modified and elaborated, and utilization of high amounts of calorie as well as fat content within most of the alternative of the product line.
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SPSS Analysis for Customer Relationship Management Marketing Statistics Project
9 pages (2425 words) , Download 0 , Statistics Project
Free
The paper "SPSS Analysis for Customer Relationship Management" is an outstanding example of a marketing statistics project. For analysis purposes, the ages of the participants were grouped into three different categories. That is, the young, the mature and the old respondents. The young respondents were regarded as those aged below 18 years of age, the adult respondents were those aged between 19 to 50 years old.
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Situation Analysis of Digital Marketing in Developing Countries Marketing Research Proposal
9 pages (3027 words) , Download 0 , Research Proposal
Free
Digital marketing has marked the new era of technology where the firms use modern communication technology to modify their existing marketing strategies. The digital marketing is often used by the companies to create a robust marketing communication which is supposed to be more interactive with the target audiences. 
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Fast Food Marketing and Ethics Marketing Term Paper
13 pages (3777 words) , Download 0 , Term Paper
Free
The paper "Fast Food Marketing and Ethics" is a wonderful example of a term paper on marketing. Marketing can undoubtedly bring benefits to society, although some aspects of marketing may be questionable on ethical grounds. Ethics is a complex concept to define, and there is an attempt made by contemporary theorists to highlight ethical behavior in a marketing context.
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Analysis of Healthcare Marketing in with Regards to 4Ps Marketing Term Paper
9 pages (2555 words) , Download 0 , Term Paper
Free
The paper "Analysis of Healthcare Marketing in with Regards to 4Ps"  is a worthy example of a term paper n marketing. Hospitals started as a non-marking organization, and even this status was supported by the industry’s code of ethics before 1975 (Thomas & Calhoun, 2007, p.15).
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The Effect of Television Advertisement on the Buying Habit of Customers Marketing Term Paper
11 pages (3132 words) , Download 0 , Term Paper
Free
The paper " The Effect of Television Advertisement on the Buying Habit of Customers " is a wonderful example of a term paper on marketing. The purpose of this study is to analyze the effects of the media components on consumer purchase decisions and therefore, consumer behavior.
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Understanding True Quality Service Marketing Term Paper
6 pages (1589 words) , Download 0 , Term Paper
Free
The paper " Understanding True Quality Service " is a good example of a term paper on marketing. One of the famous phrases coined in this century talks about consumers being the king. In this regard, the consumer boasts of a significant effect on the operations of the market. The consumer constitutes a huge chunk of demand for goods and services.
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The Trend of Constructing Women as Consumers Marketing Term Paper
10 pages (2711 words) , Download 0 , Term Paper
Free
Women’s magazines were particularly involved in working out the image of the working women by emphasizing how they could utilize products to achieve amusing and efficient home life. Early women’s magazines, played a crucial role in shifting the female identities’ social valuation far from those that focus on the old-fashioned feminine quests.
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Grand Strategy, Strategy, and Tactics of Consultation in Public Relations Marketing Term Paper
7 pages (1887 words) , Download 0 , Term Paper
Free
The paper "Grand Strategy, Strategy, and Tactics of Consultation in Public Relations" is a great example of a term paper on marketing. Tactics and strategy are deeply entrenched models in public relations practice. These are concepts that were developed during the time of military sciences.
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Marketing Mix to Promote a Product in Shaving Industry Marketing Term Paper
8 pages (2350 words) , Download 0 , Term Paper
Free
The paper “Marketing Mix to Promote a Product in Shaving Industry” is a meaty variant of the term paper on marketing. The shaving industry is very demanding especially when a new product is being introduced. The Porters Five Forces analysis shows that the industry is very demanding when it comes to resource allocation and strategic management.
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Barina Line Product Diversification Proposal Marketing Term Paper
14 pages (3867 words) , Download 0 , Term Paper
Free
The study revealed that indirect causes of wastes on construction sites were the failure to have legal and contractual incentives. As a way of minimizing material wastes on sites, techniques such as staff training and enhancement of awareness, delivering materials at the time they are needed, and proper storage were applied.
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Potential for Growth of Service Marketing Marketing Term Paper
7 pages (1884 words) , Download 0 , Term Paper
Free
Market segmentation enables firms to identify specific consumer needs and want and thus leverage service provision. Additionally, the organizations may choose to condense or broaden their targeted market segments concerning organizational goals and objectives. One of the most fundamental conceptions of modern-day marketing is the marketing mix.
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The Marketing Plan of Care for Veterans Marketing Term Paper
14 pages (3618 words) , Download 0 , Term Paper
Free
This will be significant in dealing with waiting time, which has seen many patients die as they wait to see their doctors. On the other hand, the idea will partner with different private hospitals, enabling the doctors to use their facilities at a subsidized fee. The move will enable the doctors to move closer to the patients.
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Gamification in Marketing Marketing Term Paper
13 pages (3695 words) , Download 1 , Term Paper
Free
It suffices to note that while the concept is still developing, its potential benefits to businesses are so enormous and are bound to increase as more organizations adopt it as a means of digital marketing. Enterprises that seek to gain competitive advantages in the digital space cannot ignore gamification.
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Photographic Ads Marketing Term Paper
8 pages (2547 words) , Download 0 , Term Paper
Free
The research shows clearly that photographic ads do impact any industry, the ads have been known to cause impulse buying, increased purchases leading to enhanced profits however they have a downside mostly associated with health complications. Enforcing the sales and marketing Act will help to reduce deceitful information.
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Marketing Approaches of Elegant Resorts and Jet2-Com Analyzed Marketing Term Paper
12 pages (3052 words) , Download 0 , Term Paper
Free
The paper “Marketing Approaches of Elegant Resorts and Jet2-Com Analyzed ” is a bright example of a marketing term paper. The holiday and travel market is one of the vibrant markets around the world, especially in Europe. Holiday companies have taken advantage of this sector by offering their customers a variety of options when it comes to traveling and holiday destinations.
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A Critical Theoretical Analysis of Paul Da Princes Marketing Campaign Marketing Term Paper
16 pages (4225 words) , Download 0 , Term Paper
Free
The paper “A Critical Theoretical Analysis of Paul Da Prince’s Marketing Campaign” is an original example of a marketing term paper. Social media is an important tool in the marketing business. It engages the clientele with their audience through a shared creative process. Marketers harness the potential of social media marketing through an understanding of fan culture.
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London Theatres and Social Media Marketing Term Paper
15 pages (4108 words) , Download 1 , Term Paper
Free
The paper "London Theatres and Social Media" is a brilliant example of a term paper on marketing. Social media has become an integral part of the promotional strategies used by companies, in order to gain a competitive advantage in any industry. Due to the cost-effectiveness, most companies prefer to use social media these days.
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