Marketing Essays

The objective of the study is to understand the importance of service encounters in the service sector. The dramaturgical approach is used as an analytical framework. Different perspectives of actors, audiences, setting and performance are identified and evaluated. Perception regarding service quality as well as the value is different among students, real customers and service providers. 

The paper "The Main Factors for Market Selection into an Emerging Market Country" is a brilliant example of a term paper on marketing. Qatar, located in the Middle East is a peninsula bordering the Gulf of Persia and Saudi Arabia. Technically the country is located in Western Asia with Saudi Arabia as the only land bordering it.

Some of the 7Ps of marketing that will be used in the marketing plan are also discussed, along with explanations on how they can be used to achieve the objectives of Easy Gyms. In addition, this marketing plan incorporates an action section, where teams and leadership in terms of how they will contribute to organization's performance of Easy Gyms.

Their site is easy to access and user friendly where the customers can go through the products’ options and reviews and opinions and also pay the bills without much trouble and within the shortest time frame their transactions can be completed. A very important point is that they introduced the option of cash on delivery and card on delivery. 

As a function of engaging sales and promoting profitability, it is absolutely to ensure that a marketing communications plan is developed and is cognizant of the unique benefits, opportunities, weaknesses, and threats of the current business dynamic as well as the way in which a particular product or service might be understood by the consumer.

The company manufactures a number of paper products including kitchen rolls, toilet paper, wet wipes, female hygienic products, writing paper, printing paper, makeup-removing tissues, paper handkerchiefs, facial tissues, napkins are other types of tissue products which find multiple uses in domestic and sanitary functions.

The vision and values of the organization have been mentioned in the plan in order to aware of the stakeholders and shareholders about the description of the organization. Then a situation analysis has been developed using a SWOT framework in order to determine its internal strengths, weaknesses and external opportunities, threats.

Arnott’s is one of the leading food companies in the Asia Pacific. The company manufactures a wide variety of snacks that include SAO Biscuits. The company sells its products in Australia and forty other countries around the world. These include the United Kingdom, New Zealand, Japan, Canada, Tahiti and Indonesia

The objective of the term paper is to describe what United Airlines’ target markets prefer. After collecting the preferred information about customers’ preferences, we assess how the information can be used to improve the company’s profitability and customer service. The age groups selected were 18 to 29, 30 to 45 and 46 to 60.  

E-commerce is the buying and selling of goods and services online by using computers, laptops, and smartphones along with the connection of a network. This involves online transactions that are conducted with the help of credit cards (REYNOLDS, 2004). E-business is the ability to conduct business transactions online.

To help bridge the identified gap, the study is to be performed with the aim of exploring supplier involvement in the new product development. To achieve this overall aim, the following specific objectives will be pursued in the study: to find the relevance of CFT in the implementation of NPD projects and to find the forms of relationships which exist between CFTs and suppliers.

The main aim of this study is to develop an evaluation and assessment of whether strategic marketing can create a reasonable equilibrium between shareholder value and the needs of the customer. The objectives of this research will be achieved by studying and discussing the listed goals, which are important aspects of this research endeavor.

Atlantic Quench is expected to use five major metrics in measuring its performance. These are employee performance, employee engagement returns, departmental performance, customer endorsement, and shareholder satisfaction. This form of control is to be achieved through the use of both quantitative and qualitative evaluation methods. 

Effective brand management results in a plethora of marketing benefits to a firm. Every company has the potential to produce products that are even similar in characteristics to products from other firms. However, there are intangible aspects of the products that a given firm produces that are of value to the customer (Moschandreas 2000).

Travelodge is a fast-growing budget hotel that is renowned in the UK. The hotel has more than 470 hotels and almost 40, 000 rooms in Ireland and Ireland. The hotel aims to increase the number of hotels within Europe to almost 1, 200 with more than 100, 000 rooms by 2020. Travelodge seems to have taken the title of the best and largest hotel in London.

The company wishes to further expand the span of its activities by developing new products as well as entering new marketing segments. Accordingly, the researcher in the current paper critically analyses the situations existing in the industry so as to take decisions and plan the marketing process effectively.

The marketing plan outlines marketing strategies to be utilized in order to achieve the above goals. Marketing segmentation in the Asian region and within the US is very significant. Japan and India have become very strong markets with Harley Davidson being the leading heavyweight motorcycle manufacturer in Japan. 

This term paper describes the important steps associated with the outsourcing process. A detailed description of the outsourcing process has been mentioned here. This paper also deals with the views of different authors regarding the outsourcing processes and theories. Companies implement various theories of outsourcing for getting different benefits from this process. 

The company has been successfully operating in the US and UK markets since 1974. However, due to the emergence of a large number of branded and non-branded companies as well in order to address the changing consumer taste and preferences, it has become important for Atlantic Quench to bring modifications in their next year’s marketing plan.

The paper “Marketing Concepts of Hotel Chains and Family Operated Hotels in India” is a meaningful example of a marketing thesis proposal. India is a country having attractive historical sites as well as landscapes, due to which several tourists from foreign countries are attracted. This scenic beauty of India comprises varied cultures, contemporary cities along with good beaches and monuments.

The paper "How Modern-Era Advertising Influences Consumer Behaviour" is a good example of a term paper on marketing. Advertising is a fundamental marketing tool for every organization in the contemporary era. In fact, advertising has been recommended as a compulsory cost for creating customer awareness of the product. 

The business venture will comprise of online and physical clothes retail stores headquartered in London and with other physical branches in Wales and Manchester. The business venture focuses on children's wear and identifies children below 15 years as its market segment and target.

The paper “Anti-Drunk Driving - Cultural Systems Operating in the Advertisements, Text, and Images”  is an engrossing example of term paper on marketing. The use of alcohol and abuse of drug substances continues to be a major quandary. According to numerous campaigns, statistics indicate that drunk driving contributes to a considerable percentage of road catastrophes.

The paper “The Future of the Building and Construction Industry in Mexico City” is a convincing example of a term paper on marketing. The analysis seeks to analyze and establish the existing industry situations and their likely change trends in the future. An external industry environment using the PESTLE analysis establishes that in the future increased political support.

The paper "Export Strategy of Cocoa Products from India to EU" is a brilliant example of a term paper on marketing. The UK has imported £ 162 mn cocoa products in the year 2015. Cocoa and Cocoa butter are mainly used in the preparation of chocolates, soft drinks, alcohol, Jam, and food products. British consumers have a long and distinguished history with chocolates.

The paper "Specialized Entry Modes for International Business" is a good example of a marketing thesis. The study set out to research the specialized entry modes for international business. The objectives identified in chapter one of the research include: to find out the specialized entry modes for international business and examining the influence of political, economic, socio-cultural and technological factors.

The paper "The Impact of Sexual Objectification in Advertisements on Women Consumers" is a good example of a marketing thesis. Marketers usually target women from various demographics because they are major consumers. It is usually the women who hold the purse strings giving them the spending power.

Whereas, collectivism can be defined as a working culture where people work in groups, form relationships among teams, and prioritize the team’s goal before their individual goals (Aldulaimi & Zedan, 2012). It is in this context that marketing strategies are designed based on the culture of a country where the product is to be positioned.

The paper "Trend of Online Retailing" is an outstanding example of a marketing research proposal. There has been an increasing trend of online retailing among fashion retailers. Some prime examples in this regard are Hennes and Mauritz, Marks and Spencer, and many others. It has almost become essential for all fashion retailers to offer the option of online shopping to consumers and customers.

When addressing these aspects, the areas covered in this report include the strategies which are intended to be implemented through the advertising campaign in respect to the management of stakeholders, scheduling as well as monitoring and controlling through which wider consumer masses in the national context can be attracted.

The Cinderella story of Nespresso started with a very simple idea that is to make an espresso coffee just like any professional and since its beginning, it has lived up to its potential. As a matter of fact, it has redefined the global coffee experience and culture. The meaning of Espresso in Italian is fast.

The top management has to ensure that it develops a well-integrated marketing mix that encompasses all imperative aspects required for the effective performance of the organization. To reach the markets with success, mass marketing is being shifted to direct marketing that is extensively used in every industry sector for both B2C and B2B firms (Winer, 2009).

A culture is a society’s personality and shapes the identities of individuals in that society. Symbols are used for communication in society and marketers adopt these symbols to communicate with customers. Cultures involve large groups or a significant proportion of society. Cultures keep on changing, and marketers need to be aware of cultural changes.

The genetically modified food products are those food products that are produced from genetically modified crops using genetic engineering techniques. The consumers remain cautious about the safety-related to food genetic technology. The main problems lie in the labeling of the food products where the food products are marked as ‘fresh’ or ‘natural’.

The paper “The Pearl Is Unique - Just like Its Consumers” is an entertaining example of a marketing presentation. The pearl is a unique symbol of purity, beauty, and delicacy. It is regarded as classical and contemporary as the industry has successfully managed to fulfill the styles and fashions of all generations. Pearls are mainly used in the jewelry industry.

The paper "Consumer Purchasing Behaviour on Fashion and Clothing between Western and Asian Customers" is an outstanding example of a marketing research proposal. The global business environment is becoming highly competitive as several leading organizations within a similar industry are trying to implement unique strategies in the business operation process in order to gain competitive advantages.

 Other branches in the international markets include those in Europe, the Middle East, and Asia. It is this stretching out to the consumers of its products that put the company at the wheel of the business. The company has developed a framework to come up with supermarket chains to stock its own products. 

Seminal research work of Zeithaml, Parasuraman, and Berry (1985) reveals certain characteristics of service that make it difficult for strategic management scholars to define a particular strategy, 1-intangibility- one cannot measure the quality of service by touching it because there is no tangible part in the service.

The paper "Online Advertising - Yodle" is an outstanding example of a marketing research proposal. This proposal aims to find out how Yodle as an online advertising company manages to beat completion and stay on top of the online marketing industry. It looks at the adjustments that the company is making so as to remain relevant to the clients and people that will be the consumers of their services.

The paper "Importance of Ethical Marketing while Designing Marketing Campaigns" is an outstanding example of a marketing research proposal. Understanding the ethics of businesses has been under constant debate. Business ethics refers to the scanning of business practices with respect to the moral aspects of being right or wrong (Drover, Franczak, & Beltramini, 2012).

A detailed analysis has been made regarding the success of the brand along with its criticisms and also certain appropriate ways for addressing such criticisms have been suggested. It can be apparently noted that the Q5 brand of Blackberry faces intense business market competition due to the presence of big players like Apple and Samsung amid the prime ones.

Marketing is an essential part of business operations. It enables organizations to inform consumers about the availability of a product in the market. In addition, producers introduce new products in the market through marketing. The marketing strategies utilized by businesses determine the success of the product in the industry.

In the process of price negotiation, there are two major components; the buyer and the seller. The target of price negotiation entails reaching a price that is appropriate or acceptable to both the seller and the buyer. At the end of any price negotiation, either an acceptable agreement is achieved and the good is sold, or no sale is done. 

This competitive image creates many demands in the logistics system and the management attitude to how crucial logistics is in a competitive global market. Many companies have made changes in their organizational structures and business processes to remain relevant in the global market. There is increasing interest in the growth of third-party logistics providers.

American Airlines is based in the United States of America. The firm has been at a greater height in air transport across the globe. Apart from taking a center stage in the United States of America, American Airlines has also established a still completion in the global sphere. The airways need to do a lot of marketing that will enable potential customers about the services offered.

Lenovo’s management has early recognized the great potential of the Middle East countries. Lenovo’s management has identified Saudi Arabia and the United Arab Emirates as two strategic markets for smartphone penetration. Lenovo’s management has announced its plans to become “one of the top five smartphone vendors”.

Nike enjoys success because of their business model. The leadership of the Corporation has spent a lot of money in bringing the best out of its employees, such as developing the best logistics, and supply-chain management. Additionally, the Corporation has developed top-flight information systems, active marketing campaigns, and its cutting-edge running shoe design.

The research will be conducted in local malls and shops where the iPod is usually sold. The survey can, however, also be performed on individuals who are or were previous owners of the iPod touch. The sample size for this research will consist of 100 participants. The participants can be of any age and gender as long as they own an iPod touch.

As per this study, intellectual property is a right that facilitates the development of image or goodwill. This study not only encompasses positive aspects of IPRs but also takes into consideration its negative components. The study even states that provision should be made where developing countries will be given free accessibility to intellectual property. 

The paper "Luminescent Alarms Potential Entry in the Netherlands Market" is an outstanding example of a marketing research proposal. This report has been produced with the aim of the project objectives, to identify how well Luminescent Alarms would be received by the general public (car owners) in the Netherlands.