StudentShare
Our website is a unique platform where students can share their papers in a matter of giving an example of the work to be done. If you find papers matching your topic, you may use them only as an example of work. This is 100% legal. You may not submit downloaded papers as your own, that is cheating. Also you should remember, that this work was alredy submitted once by a student who originally wrote it.
Contact Us
Sign In / Sign Up for FREE
Sign Up for FREE Sign In
Search
✕
Go to advanced search...
✕
Home
Free Samples
Premium Essays
Editing Services
Editing Proofreading Rewriting
Extra Tools
Essay Topic Generator Thesis Generator Citation Generator GPA Calculator Study Guides Donate Paper
Essay Writing Help
About Us
About Us Testimonials FAQ

Marketing Essays

Result for Subject Marketing:
19914 essays
Luxury Brands Marketing Concept with Cartier Successful Story Marketing Report
9 pages (2651 words) , Download 0 , Report
Free
In addition to this, the report will also discuss the adopted marketing strategy through the implementation of the marketing mix framework. Finally, a finding of the analysis has been carried out in order to determine the reason behind such adoptions and implementation. The nature of the global luxury business environment is changing constantly.
Preview sample
Marketing Plan Project for PepsiCO Inc Marketing Business Plan
15 pages (3950 words) , Download 0 , Business Plan
Free
PepsiCo Inc encompasses a wide range of products, which is distributed across 200 countries. Energy drink from PepsiCo would be truly an innovative product since the company has only dealt with carbonated drinks or fruit juices. Sports or energy drinks comparatively have a lesser market size in relation to carbonated beverages, bottled water, etc. 
Preview sample
sponsored ads
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
—
Apply my DISCOUNT
The Entry of Coca Cola Company Into the Indian Market Marketing Business Plan
11 pages (3111 words) , Download 0 , Business Plan
Free
The marketing mix is often considered to be the most critical element of the marketing planning process. It is at this point where a company such as Coca Cola will come up and/or develop the marketing tactics of its soft drinks. This marketing strategy revolves around four factors namely; product, price, place and promotion. It is these four elements that are the backbone of a company’s marketing strategy.
Preview sample
Designing a New Food Product for the UK Market Marketing Business Plan
12 pages (3611 words) , Download 0 , Business Plan
Free
This in several instances influenced the overall market structure and paved the way for introducing new products. The development of different strategies is noted to be creating a huge influence on introducing new products that would be able to meet with the different needs of the consumers and ensure the effective progression of the products.
Preview sample
Marketing Plan for Atlantic Quench Cranberries Inc Marketing Business Plan
12 pages (3251 words) , Download 0 , Business Plan
Free
The implication is that, due to increasing competition, it is becoming increasingly difficult and expensive to launch new products. Also, for years, Atlantic Quench has enjoyed a monopoly over the cranberry products that the company has promoted for its health benefits.
Preview sample
International Marketing Communications Plan Marketing Business Plan
10 pages (3003 words) , Download 1 , Business Plan
Free
Communication techniques are the crucial strategic factors of international marketing policies of firms. They are using various communication strategies for developing marketing classification, target selection, and international decision making. In the current study, international marketing communication plans are outlined on behalf of The Phoenix Partnership (TPP).
Preview sample
Langston University In Oklahoma Marketing Business Plan
17 pages (4826 words) , Download 1 , Business Plan
Free
In order to design the marketing plan for the organization, a situational analysis was performed for assessing the current conditions of the market and the organization. It was noted that the primary strengths of Langston University were based on its diverse cultural base and widespread service structure.
Preview sample
Nike Inc Five Year Plan Market Extension Plan Marketing Business Plan
15 pages (4147 words) , Download 0 , Business Plan
Free
Nike, Inc. is one of the most renowned sports good company in the entire world, which serves as the leader of the athletic product's market. Their innovative and contemporary products make it the choice of preference among the consumers who do not compromise on quality over money and want to create an impact in the society.
Preview sample
Healthcare Marketing Plan for Beaumont Hospital Marketing Business Plan
22 pages (5962 words) , Business Plan
Nobody downloaded yet
This followed the merger and closure of the Richmond Hospital and Jervis Street, a Charitable Infirmary, that had a proud and long tradition of providing a strong connection with pioneers and patient care in medicine. The core of Beaumont Hospital ethos emanates from the tradition of excellence in clinical research and patient care (Foley & Lalor, 2005).
Preview sample
Target Market Identification Marketing Term Paper
7 pages (1796 words) , Download 0 , Term Paper
Free
In psychographic segmentation, the Australian market would be reviewed as of locals' criteria to buy specific products. These criteria will be developed under the influence of the local cultures and ethics and the average socioeconomic status, which can be characterised as satisfactory in the Australians' case.
Preview sample
Advertising, Sales Promotion and Public Relations Marketing Term Paper
7 pages (1870 words) , Download 0 , Term Paper
Free
Advertising is used by firms as a fundamental tool for achieving short and long-term objectives relative to awareness, brand building, customer loyalty and repositioning of brands. Sales promotion is a tool that supplements advertising and helps in personal selling. Sales promotion is recognized as an effective method to induce customers into trying the product on the spot. 
Preview sample
The Marketing Strategies of the Organizations Marketing Term Paper
10 pages (2935 words) , Download 0 , Term Paper
Free
The paper 'The Marketing Strategies of the Organizations' is a perfect example of a marketing term paper. The study intended to have a wide-ranging analysis of the impact of changing demographics on the marketing strategies of the organizations. The hypothesis commences with defining the demographics and marketing strategies.
Preview sample
Merger and Acquisition Between Wells Fargo and Wachovia Marketing Term Paper
7 pages (1795 words) , Download 0 , Term Paper
Free
The growth of firms is by purchasing other companies, this merger could be the buying of one firm by another. The acquisition is uniquely in the same principal as a merger but is usually described to reference huge firm purchases.  In other words, mergers and acquisitions are basically friendly hostility also occurs. 
Preview sample
Public Relations and Ad Campaign for Cover Girl Cosmetics Marketing Business Plan
9 pages (2005 words) , Download 0 , Business Plan
Free
Cover Girl is a cosmetic manufactured by an American based company called Noxell. The company has employed various advertising strategies to improve the sale of this cosmetic - fashion Cover Girl models who appear in women magazines are shown wearing the products. There is a variety of cover girl brands sold at fair prices.
Preview sample
The Snog Pure Frozen Yogurt: A Comprehensive Marketing Plan Marketing Business Plan
22 pages (5817 words) , Download 1 , Business Plan
There are a number of multinational brands that are already successful such as the Oreo biscuit in the city of Shangai in China. To capture more customers, Snog Company has developed a way to fit into the Chinese market since the customers prefer less sugar content. Snog company flavors have also been improved to attract more consumers. 
Preview sample
Cougar CM LLC Marketing Plan Marketing Business Plan
7 pages (1858 words) , Download 0 , Business Plan
Free
Cougar construction management is well known for its unique and special residential designs and renovations according to the needs of the clients to the core. Without compromising the quality and value, the business has done well in gaining the attention of the residential and commercial clients but still aims to enhance the market so that it could fulfill the needs and wants of the new clients.
Preview sample
Developing an Advertising Campaign for a Product of Praveen Clothesline Company in UK Marketing Term Paper
6 pages (1795 words) , Download 0 , Term Paper
Free
Project management will involve resource allocation and proper planning of time and other available resources. This project development will also help overcome the constraints that may arise, and carry an analysis on deliverables, stakeholders’ management analysis, project management, and control, risk management, budget and project quality. 
Preview sample
K-Mart and Sears Operations and Target Groups Marketing Term Paper
12 pages (3455 words) , Download 0 , Term Paper
Free
Sears Company is a retailing unit established in 1893, but currently, it is struggling to maintain a dominant position in the retail market. The company faces stiff competition from retail giants such as Wal-Mart and Target. This arose due to the merger of Sears with K-Mart corporations and failure by the company’s managerial staff to re-brand and re-design its business units.
Preview sample
Peugeot and GM Alliance Analysis Marketing Capstone Project
40 pages (10458 words) , Capstone Project
Nobody downloaded yet
This is since in what they do, they are gaining significant stories that could make a difference. However, the great impact is internal, as these two companies at some point will be able to save costs in purchases. The alliance is an opportunity to maximize the advantage of an individual organization to help each firm to establish substantial profit.
Preview sample
Opening Clothing Retail Store Outline Marketing Business Plan
10 pages (2814 words) , Download 0 , Business Plan
Free
The report will shed light on the desired image and store name, the target customers for the new store, and the competitive advantage to be offered by the company. The report will provide several recommendations regarding the layout of the store, its atmosphere, customer service offerings, and the promotional techniques to be adopted for the retail outlet.
Preview sample
Belks Theories of Consumer Behavior Marketing Term Paper
8 pages (2543 words) , Download 0 , Term Paper
Free
Belk and Goffman have been instrumental in an analysis of the various aspects of the self that have been fundamental in shaping consumer behavior. According to Belk (1988), the theory of the extended self and possessions revolves around the purchasing behavior of consumers shaped by an individual’s inner desire and the attitudes shaped by the consumer.
Preview sample
Strategic Marketing Plan for Pit Bull Pride of Delaware Marketing Business Plan
7 pages (2044 words) , Download 0 , Business Plan
Free
The Pit Bull Pride of Delaware is a shelter providing organization for pitbull dog breeds through offering love to these breeds. In essence, the organization rolled out on 1st April 2012 as a respondent to the neglect that pit bulls were experiencing at that time. The founders of the organization felt the need of offering support to pit bulls as compared to other dog breeds that had families to take care of them. 
Preview sample
Critical Review of Contemporary NPD Issues Marketing Term Paper
6 pages (1809 words) , Download 0 , Term Paper
Free
The articles authored by Bjork, Boccardelli, and Magnusson (2010) and Laforet (2011) provide comparable and contrasting views on one of the primary aspects concerning the businesses and organizations of today, which encompasses key concepts such as New-Product Development (NPD), and Ideation and Innovation.
Preview sample
Comparing the Marketing Techniques Used by Apple and Samsung Marketing Term Paper
6 pages (1848 words) , Download 0 , Term Paper
Free
The two organizations use very distinctive marketing strategies to achieve their goals. It is also apparent that they also achieve these goals. The ridge appears when one assesses the rate at which the two are growing and the extent to which they are capturing the market. In both these instances, Samsung seems to reign supreme as there are putting more effort.
Preview sample
Raffles International Company Marketing Plan, Promotions and Sales Marketing Business Plan
7 pages (1982 words) , Download 0 , Business Plan
Free
Although the company wants to enter this market for the first time, the available market research findings indicates that the company has targeted the right market. To prepare the company for this action, this marketing plan is prepared to inform and also to persuade the involved stakeholders. The plan begins with the company description. 
Preview sample
The Description of Elite as the Products Name Marketing Term Paper
6 pages (1663 words) , Download 0 , Term Paper
Free
The paper 'The Description of Elite as the Product’s Name' is a wonderful example of a marketing term paper. Following the description of Elite as the product’s name, the discussion identifies several approaches including the marketing and continued innovation approaches as strategic aspects of ensuring infant products’ success in the market.
Preview sample
Integrated Marketing Communications Marketing Term Paper
11 pages (2870 words) , Download 0 , Term Paper
Free
Marketing, the process of communicating the value of a product or service to customers, and corporate communications, are part of the most fundamental functions of every business; marketing and corporate communications mediate between a society’s material needs and the economic patterns of response.
Preview sample
Brand Building Procedures Marketing Term Paper
12 pages (3662 words) , Download 1 , Term Paper
Free
It has augmented the necessity to build a strong identity to differentiate an organization from its rivals operating in the same industrial periphery. Brand development is a prime goal for the organizations in the highly competitive business environment, wherein a strong brand is regarded as intrinsically associated with numerous benefits (Keller, 2001).
Preview sample
Marketing Plan for XYZ Nightclub Marketing Business Plan
13 pages (3375 words) , Download 0 , Business Plan
Free
XYZ will provide its clients with high-energy sound and more videos to ensure that they remain entertained throughout their stay on the premises. Since the guests who visit the premises are busy and tired the company will provide them with a simple yet unique menu, which will allow the locals and tourists to experience a sense of belonging. 
Preview sample
Digital Marketing Plan for Mysofa Marketing Business Plan
10 pages (2808 words) , Download 1 , Business Plan
Free
The digital marketing plan implementation would require constant up-gradation in terms of the product features so as to be more appealing to the customers, and even transmission of messages regarding some special offers should be fast and reach out to the maximum population. The bulk messaging and emails would lower down the cost of marketing.
Preview sample
How Far Can Markets Be Considered Free Marketing Term Paper
13 pages (3623 words) , Download 0 , Term Paper
Free
The free market is guided by the new liberal principles according to which, the invisible hand of the market should be allowed to reign unhindered in the market allocating resources in the global market. The paper also discusses the role of multinationals in view of the fact that powerful organizations from the west.
Preview sample
Red Bull Market Expansion Plan Marketing Business Plan
8 pages (2175 words) , Download 1 , Business Plan
Free
Suppliers, Employees, government, communities, future generations, and customers are the major stakeholders of Red Bull. Suppliers and employees can be placed in the meet their needs quadrant. Customers and communities can be places in the key player quadrant. Future generations can be placed in the least important quadrant of the following stakeholder map.
Preview sample
Importance of Service Encounter in the Service Sector Marketing Term Paper
12 pages (3626 words) , Download 0 , Term Paper
Free
The objective of the study is to understand the importance of service encounters in the service sector. The dramaturgical approach is used as an analytical framework. Different perspectives of actors, audiences, setting and performance are identified and evaluated. Perception regarding service quality as well as the value is different among students, real customers and service providers. 
Preview sample
The Main Factors for Market Selection into an Emerging Market Country Marketing Term Paper
14 pages (4018 words) , Download 0 , Term Paper
Free
The paper "The Main Factors for Market Selection into an Emerging Market Country" is a brilliant example of a term paper on marketing. Qatar, located in the Middle East is a peninsula bordering the Gulf of Persia and Saudi Arabia. Technically the country is located in Western Asia with Saudi Arabia as the only land bordering it.
Preview sample
Marketing Planning Using SOSTAC on Easy Gyms Marketing Business Plan
8 pages (2368 words) , Download 0 , Business Plan
Free
Some of the 7Ps of marketing that will be used in the marketing plan are also discussed, along with explanations on how they can be used to achieve the objectives of Easy Gyms. In addition, this marketing plan incorporates an action section, where teams and leadership in terms of how they will contribute to organization's performance of Easy Gyms.
Preview sample
Digital Marketing: An Advanced Marketing Medium of Modern Times Marketing Thesis
35 pages (9156 words) , Thesis
Nobody downloaded yet
Their site is easy to access and user friendly where the customers can go through the products’ options and reviews and opinions and also pay the bills without much trouble and within the shortest time frame their transactions can be completed. A very important point is that they introduced the option of cash on delivery and card on delivery. 
Preview sample
Kwiggle Bikes: A Marketing Plan and Cost Breakdown Projection Marketing Business Plan
12 pages (3153 words) , Download 0 , Business Plan
Free
As a function of engaging sales and promoting profitability, it is absolutely to ensure that a marketing communications plan is developed and is cognizant of the unique benefits, opportunities, weaknesses, and threats of the current business dynamic as well as the way in which a particular product or service might be understood by the consumer.
Preview sample
Strategic Marketing of Renova Company Marketing Business Plan
16 pages (4371 words) , Download 0 , Business Plan
Free
The company manufactures a number of paper products including kitchen rolls, toilet paper, wet wipes, female hygienic products, writing paper, printing paper, makeup-removing tissues, paper handkerchiefs, facial tissues, napkins are other types of tissue products which find multiple uses in domestic and sanitary functions.
Preview sample
Marketing and Promotion: Develop a Marketing Plan Marketing Business Plan
12 pages (3196 words) , Download 0 , Business Plan
Free
The vision and values of the organization have been mentioned in the plan in order to aware of the stakeholders and shareholders about the description of the organization. Then a situation analysis has been developed using a SWOT framework in order to determine its internal strengths, weaknesses and external opportunities, threats.
Preview sample
Reposition SAO Biscuits in the Australian Market Marketing Business Plan
13 pages (4150 words) , Download 1 , Business Plan
Free
Arnott’s is one of the leading food companies in the Asia Pacific. The company manufactures a wide variety of snacks that include SAO Biscuits. The company sells its products in Australia and forty other countries around the world. These include the United Kingdom, New Zealand, Japan, Canada, Tahiti and Indonesia
Preview sample
United Airlines Objectives and Opportunities for Development Marketing Term Paper
10 pages (2829 words) , Download 0 , Term Paper
Free
The objective of the term paper is to describe what United Airlines’ target markets prefer. After collecting the preferred information about customers’ preferences, we assess how the information can be used to improve the company’s profitability and customer service. The age groups selected were 18 to 29, 30 to 45 and 46 to 60.  
Preview sample
E-commerce, E-Business, Internet Marketing, and Digital Marketing Marketing Term Paper
7 pages (2195 words) , Download 0 , Term Paper
Free
E-commerce is the buying and selling of goods and services online by using computers, laptops, and smartphones along with the connection of a network. This involves online transactions that are conducted with the help of credit cards (REYNOLDS, 2004). E-business is the ability to conduct business transactions online.
Preview sample
Supplier Involvement in the New Product Development Process Marketing Thesis Proposal
14 pages (4711 words) , Download 0 , Thesis Proposal
Free
To help bridge the identified gap, the study is to be performed with the aim of exploring supplier involvement in the new product development. To achieve this overall aim, the following specific objectives will be pursued in the study: to find the relevance of CFT in the implementation of NPD projects and to find the forms of relationships which exist between CFTs and suppliers.
Preview sample
Balance Between Shareholder Value and Customer Needs Marketing Thesis Proposal
14 pages (4528 words) , Download 0 , Thesis Proposal
Free
The main aim of this study is to develop an evaluation and assessment of whether strategic marketing can create a reasonable equilibrium between shareholder value and the needs of the customer. The objectives of this research will be achieved by studying and discussing the listed goals, which are important aspects of this research endeavor.
Preview sample
An Outline Marketing Plan for the Next Year for Atlantic Quench Marketing Business Plan
14 pages (4294 words) , Download 2 , Business Plan
Free
Atlantic Quench is expected to use five major metrics in measuring its performance. These are employee performance, employee engagement returns, departmental performance, customer endorsement, and shareholder satisfaction. This form of control is to be achieved through the use of both quantitative and qualitative evaluation methods. 
Preview sample
Brand Management: The Case of HMV Marketing Term Paper
10 pages (2934 words) , Download 0 , Term Paper
Free
Effective brand management results in a plethora of marketing benefits to a firm. Every company has the potential to produce products that are even similar in characteristics to products from other firms. However, there are intangible aspects of the products that a given firm produces that are of value to the customer (Moschandreas 2000).
Preview sample
Travelodge Hotel Advertising Promotion Marketing Business Plan
12 pages (3203 words) , Download 0 , Business Plan
Free
Travelodge is a fast-growing budget hotel that is renowned in the UK. The hotel has more than 470 hotels and almost 40, 000 rooms in Ireland and Ireland. The hotel aims to increase the number of hotels within Europe to almost 1, 200 with more than 100, 000 rooms by 2020. Travelodge seems to have taken the title of the best and largest hotel in London.
Preview sample
Marketing Plan for Atlantic Quench Cranberries Marketing Business Plan
15 pages (4745 words) , Download 3 , Business Plan
Free
The company wishes to further expand the span of its activities by developing new products as well as entering new marketing segments. Accordingly, the researcher in the current paper critically analyses the situations existing in the industry so as to take decisions and plan the marketing process effectively.
Preview sample
Marketing Plan for Harley Davidson, Inc Marketing Business Plan
11 pages (2847 words) , Download 0 , Business Plan
Free
The marketing plan outlines marketing strategies to be utilized in order to achieve the above goals. Marketing segmentation in the Asian region and within the US is very significant. Japan and India have become very strong markets with Harley Davidson being the leading heavyweight motorcycle manufacturer in Japan. 
Preview sample
Current Issues and Trends of Global Outsourcing Marketing Term Paper
12 pages (3281 words) , Download 0 , Term Paper
Free
This term paper describes the important steps associated with the outsourcing process. A detailed description of the outsourcing process has been mentioned here. This paper also deals with the views of different authors regarding the outsourcing processes and theories. Companies implement various theories of outsourcing for getting different benefits from this process. 
Preview sample
1301 - 1350 results of 19914 items
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
✕
Contact Us