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Marketing Essays

Result for Subject Marketing:
19702 essays
E-business Of EB Games Marketing Essay
11 pages (2750 words) , Download 0 , Essay
Free
Executive SummaryThis paper examines how the internet has changed the way in which the video gaming industry operates. It particularly focuses on comparing and contrasting the marketing mix of two electronic businesses in the video gaming industry
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How Has the Growth in Nontraditional Retailing Influenced Channel Profitability by Sam Ashe-Edmunds Marketing Article
12 pages (3137 words) , Download 0 , Article
Free
The paper "How Has the Growth in Nontraditional Retailing Influenced Channel Profitability by Sam Ashe-Edmunds" is a perfect example of a marketing article. The article is related to the issues learned in Lecture 4 on Web and No-Store Based Retailing. It also clearly highlights the issues learned in Lecture 2 on Strategic Planning in Retailing.
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Comparing and Contrasting Political and Commercial Promotions Marketing Essay
8 pages (2190 words) , Download 0 , Essay
Free
The paper “Comparing and Contrasting Political and Commercial Promotions“ is a  comprehensive variant of an essay on marketing. The term “advertisement” generally refers to the mass media contented that is created with the purpose of persuading the audiences of readers, listeners or viewers to respond on ideas, products, and services.
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Internal and External Factors Affecting Consumer Behavior Marketing Coursework
6 pages (1789 words) , Download 0 , Coursework
Free
The paper "Internal and External Factors Affecting Consumer Behavior " is a good example of marketing coursework. Consumer behavior is described as the study of the mental and physical processes that the consumers use to buy, consume and dispose of goods and services and its effect on the market and buyers (Ramachandran, 2009).
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External Factors That Influence Audi Marketing Case Study
12 pages (3284 words) , Download 0 , Case Study
Free
The paper "External Factors That Influence Audi" is a great example of a marketing case study. These are factors outside direct control by an organization. It is not possible for an organization to put in place strategies and policies that can help deal with these issues because they are externally castigated (Kotler, 2001).
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Attracting, Retaining Customers, and Enhancing the Relationship with Existing Customers Marketing Assignment
7 pages (1816 words) , Download 0 , Assignment
Free
The paper "Attracting, Retaining Customers, and Enhancing the Relationship with Existing Customers" is an outstanding example of a marketing assignment. When an organization goes into business it may choose to adopt a marketing philosophy. Here we note that marketing involves a process of exchanging. This implies that one has to give something and get something in return.
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Marketing Communication Strategies of Millennium Passion Limited Marketing Case Study
14 pages (3967 words) , Download 0 , Case Study
Free
The paper "Marketing Communication Strategies of Millennium Passion Limited" is a great example of a marketing case study. This part B sought to analyze marketing communication strategy for Millennium Passion Limited in the Australian business. Part A of this assessment examined the website elements of Millennium passion Limited.
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Review of Corolla 2014 Model Marketing Case Study
11 pages (3152 words) , Download 0 , Case Study
Free
The paper "Review of Corolla 2014 Model" is a perfect example of a marketing case study. This report reviews the Corolla 2014 model, the 12th generation of the Corolla motor vehicles brand advertisement and marketing campaign. The report reviews the basic fundamentals of the campaign based on its target market, need recognition strategies, motivation approaches, personalities as well as the lifestyle.
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Branding Strategies Adopted by Emma Waston Marketing Case Study
12 pages (3289 words) , Download 0 , Case Study
Free
The paper "Branding Strategies Adopted by Emma Waston " is a great example of a marketing case study. The report reviews branding strategies adopted by Emma Waston in her bid to establish a strong brand name and identity in the entertainment industry. A strong brand positioning in the entertainment industry will eventually increase the actress strategic competitiveness at Hollywood.
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Marketing Management of Destiny Electronics Supply Marketing Case Study
12 pages (3477 words) , Download 0 , Case Study
Free
The paper "Marketing Management of Destiny Electronics Supply" is a good example of a marketing case study. Marketing in a broader sense is an organizational role and set of processes for creating, delivering and communicating value to clients and relationship management with customers that are of great value to the organization or business.
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Marketing Analysis of Telstra Company Marketing Case Study
10 pages (2644 words) , Download 0 , Case Study
Free
Generally speaking, the paper "Marketing Analysis of Telstra Company" is an outstanding example of a marketing case study.  Telstra is leading Australian telecommunication and information company proving a wide range of communication services and drawing competition in all telecommunication markets.
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Emma Watsons Branding Marketing Case Study
13 pages (3809 words) , Download 0 , Case Study
Free
The paper "Emma Watsons Branding" is a perfect example of a marketing case study. Various theories exist in relation to brand management methods, but the main ones are discussed below. To start with, there is brand loyalty theory that tries to explain the link between consumer’s psychology and the company’s brand.
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Prerequisites of Buying Decision Making Process and Behavior Marketing Coursework
6 pages (1819 words) , Download 0 , Coursework
Free
The paper “Prerequisites of Buying Decision Making Process and Behavior” is an engrossing example of coursework on marketing. All consumers are involved in decision making irrespective of their age, religion or nationality. The study of the process of decision making is known as the consumer’s behavior.
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Internal and External Factors Influencing the Consumer Decision during Car Purchase Marketing Coursework
6 pages (1946 words) , Download 0 , Coursework
Free
The paper "Internal and External Factors Influencing the Consumer Decision during Car Purchase" is a great example of marketing coursework. This report is formulated to analyze the internal and external factors influencing consumer decision during a car purchase. With disposable income increasing after the global world crisis, the rates of a car have really gone up.
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E-marketing Plan for Bosideng International Holdings Limited Shanghaibased Online Clothing Company Marketing Case Study
13 pages (3629 words) , Download 0 , Case Study
Free
The paper "E‐marketing Plan for Bosideng International Holdings Limited Shanghai‐based Online Clothing Company " is a good example of a marketing case study. Bosideng International Holdings Limited is a Shanghai‐based online clothing company that has for long dominated the clothing and apparel industry in China.
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Factors Which Influence Consumer Buying Behavior Marketing Coursework
6 pages (1875 words) , Download 0 , Coursework
Free
The paper "Factors Which Influence Consumer Buying Behavior " is an outstanding example of marketing coursework. For any marketing function to be effective, the marketing manager should be able to understand the buying behavior of the customers. This is important because it helps to develop a marketing strategy which could improve the experience of the customers.
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Preliminary Marketing Report - Amazing Ideas Ltd Marketing Case Study
12 pages (3297 words) , Download 0 , Case Study
Free
The paper "Preliminary Marketing Report - Amazing Ideas Ltd " is a perfect example of a marketing case study. The preliminary marketing report provides Amazing Ideas Ltd with an analysis of the current market in the tourism industry and a general overview prior to launching the new idea. The report will give an outline of the current market situation along with strategies for the future.
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Toyota Public Relations Report Marketing Case Study
12 pages (3334 words) , Download 0 , Case Study
Free
The paper "Toyota Public Relations Report" is a great example of a marketing case study. Toyota Motor Corporation was founded in 1937. The company headquarters are located at Toyota, Aichi Japan. The company is a Japanese auto manufacturer engaged in the designing, manufacturing, assembly and sales of vehicles.
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Service Process Re-design of Airline Boarding Marketing Case Study
6 pages (1935 words) , Download 0 , Case Study
Free
The paper "Service Process Re-design of Airline Boarding" is a good example of a marketing case study. Designing a new service covers a range of activities, including formulating a new service, completely to improve an existing one by altering some of its features. Despite the extent of the service design issues, the design of the service delivery process should cater to the particular needs of the customers.
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Organisational Behaviour and Emotional Labour Marketing Assignment
5 pages (1512 words) , Download 0 , Assignment
Free
The paper "Organisational Behaviour and Emotional Labour " is a perfect example of a marketing assignment. Organizations are witnessing a complete turnaround in the manner employees’ work as the workforce is undergoing tremendous changes and organizations have to make those changes for best results.
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Marketing Metrics Widely Used in Academic and Professional Papers Marketing Essay
6 pages (2035 words) , Download 0 , Essay
Free
The paper “Marketing Metrics Widely Used in Academic and Professional Papers“ is a  cogent variant of an essay on marketing. Measuring the performance of the business is central to marketing. To accomplish this, there have been several marketing metrics that have been developed as marketing measuring and evaluation tools.
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Chipotle Is Bringing Vegan Burritos to Canada Marketing Article
5 pages (1250 words) , Download 0 , Article
Free
The paper “Chipotle Is Bringing Vegan Burritos to Canada“ is an excellent variant of an article on marketing. This article is about the writer's comments about the establishment of a new branch by a Mexican food outlet, Chipotle Mexican Grill. The Grill is targeting the vegetarian market in Canada which has remained untapped for long.
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Optus Prepaid Customer Marketing Marketing Case Study
10 pages (2906 words) , Download 0 , Case Study
Free
The paper "Optus Prepaid Customer Marketing" is a great example of a marketing case study. OPTUS has the potential of gaining competitive advantage through product differentiation with high awareness, excellent design, product extenders and easy accessibility. The designs remain exciting and fresh after developing Research and Development competency.
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Marketing Plan for Qantas Marketing Case Study
9 pages (2564 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for Qantas" is a good example of a marketing case study. Qantas market share in international travel has been on a decline. The airline commands about 65% of the market share in Australia. The problems are the viability of routes, the effectiveness of task planning and performance of aircraft.
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Introductory Program for Nundies Marketing Case Study
10 pages (2901 words) , Download 0 , Case Study
Free
The paper "Introductory Program for Nundies" is a good example of a marketing case study. The company did research and found out many women hated panty lines. They, therefore, came up with the idea of “Nundies” which are disposable panties. A flexible, ultra-thin, tulip-shaped lycra and nylon liner was formed by the Advanced Materials Inc.
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Psychological State of Consumer Behavior Marketing Coursework
6 pages (2049 words) , Download 0 , Coursework
Free
The paper "Psychological State of Consumer Behavior" is an outstanding example of marketing coursework. Any marketing campaign is aimed at convincing the consumers that certain goods meet and satisfy their needs and wants. But what drives the consumers in selecting the product they buy is determined by consumer behaviors.
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Process of Designing a Decision Matrix Marketing Coursework
8 pages (2429 words) , Download 0 , Coursework
Free
The paper "Process of Designing a Decision Matrix " is a perfect example of marketing coursework. In view of Cox (2003), coming up with a decision on the holiday destination has been a common challenge among many people. This is so as a result of the number of options that an individual might be faced with.
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How the Workforce Is Changing Marketing Coursework
6 pages (1820 words) , Download 0 , Coursework
Free
The paper "How the Workforce Is Changing " is a perfect example of marketing coursework. There seems to be no better time like this to learn organizational behavior. The pace of change seems to be accelerating daily and a great number of transformations are also occurring in the workplace. This report sets out to discuss two major questions in the field of organizational behavior.
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Marketing Pepsi Max in Australia Marketing Case Study
6 pages (1500 words) , Download 0 , Case Study
Free
The paper “Marketing Pepsi Max in Australia“ is a  potent variant of a case study on marketing. Pepsi Max is a zero-calorie carbonated drink that is sugar-free as well as carbohydrate-free. It has ginseng-infused cola that is sweetened by aspartame and marketed by PepsiCo. However, the beverage has nearly twice as much of the caffeine content compared to other Pepsi’s cola beverages.
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Planned and Emergent Marketing Approaches to Strategy Marketing Essay
9 pages (2520 words) , Download 0 , Essay
Free
The paper “Planned and Emergent Marketing Approaches to Strategy “ is an impressive variant of an essay on marketing. In the modern world, many aspects of business organizations change with many industries forced to adopt various strategies for business sustainability, improvement, growth, and profitability.
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The Behavior Of Consumer Is Important To Companies Marketing Essay
7 pages (1967 words) , Download 0 , Essay
Free
IntroductionToday, societies are growing and developing at a high rate. There is diversification of resources left right and center. This makes the business world highly competitive for only the smart ones to survive. Consumers are then left to
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Electric Cars - Export Plan for International Marketing Marketing Business Plan
9 pages (2418 words) , Download 0 , Business Plan
Free
The paper “Electric Cars - Export Plan for International Marketing” is affecting a variant of business plan on marketing. Electric cars are the fastest rising car business worldwide. This is a business that our company ventured in. However, the business was domestic-based in Australia. The electric car business in Australia has morphed and developed by very large margin overtime.
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How Has Multi-Brand Strategy Affected LOreal's Market in China Marketing Thesis
41 pages (11208 words) , Download 1 , Thesis
Premium+
The paper “How Has Multi-Brand Strategy Affected LOreal's Market in China?“ is a  delightful variant on the thesis on marketing. The demand for cosmetic products all around the world has highlighted the need and importance of developing strategies that are aimed towards providing products at competitive prices.
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New Business Idea - My Menu Marketing Case Study
17 pages (4529 words) , Download 0 , Case Study
Free
The paper 'New Business Idea - My Menu " is a good example of a marketing case study. My Menu is a mobile and PC app that integrates a number of things to make cooking and fridge organization enjoyable and at the same time cost-effective. The App links the users with their fridges and the closest grocery store thus making it easier for users to know the groceries as well as food items that have run out and required replacement.
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The Business Idea - Full of Joys Marketing Case Study
16 pages (4191 words) , Download 0 , Case Study
Free
The paper 'The Business Idea - Full of Joys" is a good example of a marketing case study.“Full of Joys”’ is a food app that features all the delicious and nutritious cuisines from all over the world. It is also a tour guide that uses the GPS to locate the name, location and direction of a restaurant that is nearest to the user no matter where they are in the world.
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The Gaps Model of Service Quality Marketing Case Study
16 pages (4545 words) , Download 1 , Case Study
Free
The paper "The Gaps Model of Service Quality" is a great example of a marketing case study. In the modern competitive business world, there are many marketing complexities that require different management activities and services. Some of these management activities and services, other than organizational management principles are oriented towards the satisfaction of the customers.
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The United Kingdom Inbound Market to New Zealand Marketing Case Study
12 pages (3309 words) , Download 0 , Case Study
Free
The paper "The United Kingdom Inbound Market to New Zealand " is an outstanding example of a marketing case study. New Zealand has been among the top tourist destinations for European countries, including the United Kingdom. It has also provided a good inbound market for other Asian countries such as China, Korea and Japan, amongst others.
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Internal and External Influence on Consumers of General Anesthesia Products Marketing Case Study
11 pages (3157 words) , Download 0 , Case Study
Free
The paper "Internal and External Influence on Consumers of General Anesthesia Products " is a good example of a marketing case study. Consumers tend to purchase a brand that is familiar irrespective of a safe or effective alternative. Culture of the people involves their set of beliefs and values which shape their perception of anaesthesia product.
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Marketing Audit Report: Nike Air Max 3 Marketing Case Study
7 pages (2045 words) , Download 0 , Case Study
Free
The paper "Marketing Audit Report: Nike Air Max 3" is an outstanding example of a marketing case study. Nike Air Max 3 is a line of Shoes from Nike Inc. that was originally released in 1987. Nike Inc. was first registered as a company in September 1969 and has since been engaged in developing, designing, marketing accessories, services, footwear, equipment and apparel all over the world. Nike Inc.
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Consumer Behavior in the Tourism Industry Marketing Research Proposal
12 pages (3434 words) , Download 1 , Research Proposal
Free
The paper "Consumer Behavior in the Tourism Industry " is a perfect example of a marketing research proposal. Over the years, the tourism industry has grown and expanded tremendously. In this case, the industry has increased to incorporate new aspects of market perception and management. One among them is increased perception and drive towards enhancing increased customer satisfaction in the industry.
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Electronic Vehicle Export to the US Marketing Case Study
8 pages (2238 words) , Download 0 , Case Study
Free
The paper "Electronic Vehicle Export to the US" is a great example of a marketing case study. The United States is located in the Northern America region. It borders various countries, including Canada and Mexico. The country is a federal republic and consist of 50 states. The United States is the largest, technologically advanced and most competitive economy across the world.
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The Issues Relating to the Battle over Market Domination Marketing Term Paper
6 pages (1879 words) , Download 0 , Term Paper
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The paper "The Issues Relating to the Battle over Market Domination" is a great example of a marketing term paper. The battle for market dominance is not a new phenomenon within the business world. Actually, the greatest business achievements in history have actually developed from the company’s capability to tap into new markets, new products and even customers.
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Changes in Technology and Communication Marketing Coursework
6 pages (1876 words) , Download 0 , Coursework
Free
The paper "Changes in Technology and Communication" is a perfect example of marketing coursework. Over the years, different individuals and groups have come up with different definitions of communication depending on the needs the communication is supposed to meet or satisfy. Communication can be defined as any behavior that results in the exchange of meaning.
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Experience Sampling Method Marketing Coursework
5 pages (1354 words) , Download 0 , Coursework
Free
The paper "Experience Sampling Method" is a great example of marketing coursework. SNS is a mode of research evaluation based on the satisfactory levels in that the results from the research are either satisfactory or non-satisfactory to the wants of the people or the client in need of the venture being carried out. In getting the results for an SNS study to be carried various methodologies have been used to get the results of the research and in different ways.
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To What Extent Privacy and Security Affect on Consumer Behavior When Shopping Online Marketing Coursework
7 pages (1972 words) , Download 0 , Coursework
Free
The paper "To What Extent Privacy and Security Affect on Consumer Behavior When Shopping Online" is a good example of marketing coursework. Today online shopping is increasing rapidly changing the business environment. With tight schedule and advancement, people have made it a habit to purchase just from where they are provided they can access the internet.
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Critical Analysis of Systems Application Products Marketing Case Study
6 pages (1664 words) , Download 0 , Case Study
Free
The paper "Critical Analysis of Systems Application Products" is a good example of a marketing case study. This read covers in-depth research on Systems Application Products, with a critical analysis of the overall issues involved with the adoption of SAO in organisations. The literature review of the paper refers extensively to written academic articles with basic consideration on SAP adoption.
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Social Marketing Campaigns in Australia in Relation to Campaign against Drunk Driving Marketing Case Study
10 pages (3076 words) , Download 0 , Case Study
Free
The paper "Social Marketing Campaigns in Australia in Relation to Campaign against Drunk Driving " is an outstanding example of a marketing case study. Due to the fact that drunk driving continues to be one of the most leading cause of road accidents and deaths, social Marketing campaigns have been used to promote health and social issues so as to bring about a remarkable change in the societies habit of drinking alcohol and driving.
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Marketing Plan in relation to MLC Advice Canberra Marketing Case Study
19 pages (5226 words) , Download 0 , Case Study
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The paper "Marketing Plan in relation to MLC Advice Canberra" is an outstanding example of a marketing case study. Marketing is an important component in the success of any organization. Without effective marketing, an organization will not succeed in its operations since the competitive advantage of the organization will be low.
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Hobart Travel International Marketing Plan Marketing Case Study
8 pages (2242 words) , Download 0 , Case Study
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The paper "Hobart Travel International Marketing Plan" is a perfect example of a marketing case study. Hobart is one of the tourism companies based in Tasmania, Australia. The company offers competitive tourism services like transport and tour guides. Tourism industries have continued to grow and the tourism market keeps on getting larger.
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Service Marketing - National Australia Bank Marketing Case Study
7 pages (2089 words) , Download 0 , Case Study
Free
The paper "Service Marketing - National Australia Bank" is a perfect example of a marketing case study. Service marketing is a field of marketing that covers the trading process of services either among businesses (B2B) or between a business and its customers (B2C). A service is an economic activity provided by one party to another. Unlike in the goods market, in service market payment is made for an intangible product.
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1301 - 1350 results of 19702 items
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