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Marketing Essays

Result for Subject Marketing:
19930 essays
Marketing Plan for Nokia Company and Nokia Lumia 1820 Smartphone Marketing Business Plan
12 pages (3253 words) , Download 0 , Business Plan
Free
The company will offer the Nokia Lumia 1820 Smartphone in the Indian market at a price of $200 and will rely on various marketing and distribution channels to reach the customers. The product will be offered for sale through retails shops and supermarkets mainly and will be advertised on television, radio, online, and through billboards. A marketing budget of $39,700 is proposed.
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Diesel S-p-A Marketing Marketing Business Plan
7 pages (2110 words) , Download 0 , Business Plan
Free
It communicates with its target market through various advertising media. Diesel has forayed into numerous international markets and is therefore impacted by the political forces operating in different countries. The company has to adhere to the law of the land which may be different in various geographical regions of the world.
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The Three Year Marketing Plan for Mountain Spring Water, Inc Marketing Business Plan
9 pages (2607 words) , Download 2 , Business Plan
Free
The researcher has provided a new marketing mix (product, price, place and promotion) strategies that can be adopted by the firm in the next three years. Finally, the paper enumerates the financial and non-financial goals as well as the projected sales for the next three years. The company would be able to expand the scale and scope of its business operations in the future.
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Retail Marketing Plan for Topshop to Enter Argentina Marketing Business Plan
9 pages (2407 words) , Download 0 , Business Plan
Free
Established in 1964, TopShop is one of the most influential brands on the High Street and the flagship brand of the Arcadia Group. Argentina is an open market economy with a highly qualified population and a huge consumer base. Its population continues to grow although at a slower rate. The democratization of fashion in Argentina has enhanced clothing consumption.
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Sales and Marketing Plan for Pods Meetings of Shire Hotels Marketing Business Plan
15 pages (4070 words) , Download 0 , Business Plan
Free
The meeting POD brings unrivaled choice for the people who need confidential and private work and meeting spaces. The meeting POD is designed to increase the efficiency and lucidity of a meeting session. It only occupies half the space of the traditionally built meeting rooms coupled with screen-based products.
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Marketing Strategy of the Hotel Ibis in Manchester Marketing Business Plan
10 pages (3160 words) , Download 1 , Business Plan
Free
The Hotel Ibis Manchester is located on Princess Street. The above hotel belongs in the economy hotel category, meaning that its prices are at low to average range. The specific hotel can be classified as of medium size. The hotel offers its guests comfortable accommodation along with access to basic support services, such as the Internet and satellite TV.
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Global Marketing Strategy and Practice Marketing Business Plan
13 pages (3462 words) , Download 1 , Business Plan
Free
ASDA has been a dominant supermarket, operating mainly in the North of England and Wales for several years. Founded out f the merger of the Asquith chain of three supermarkets in 1965, the 1999 acquisition of the company by Wal-Mart did not change the company’s market concentration very much. Today, ASDA has rated the second-largest supermarket in the U.K. 
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How Pepsi Company Can Expand International Market and Chinese Market Marketing Business Plan
20 pages (5521 words) , Download 1 , Business Plan
Free
With the growing global population, especially in China, the market for the Pepsi Company food and beverage products continues to increase. Consequently, the Pepsi Company must fill the needs of the growing global food and beverage market. To ensure higher global revenues increase, Pepsi Company must prioritize selling the Pepsi Company products in the China market.
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Strategic Market Plan for C1 Optimum Company Marketing Business Plan
7 pages (2230 words) , Download 1 , Business Plan
Free
C 1 Optimum is a company that specializes in dealing with Total Spectrum Television (TST), Computerized Video-DVD Editor (CVE), and Safe Shot Laser (SSL). These are products that are aimed at making a great contribution to the entertainment industry. After being in the market for some time now, we deeply understand that it is a very challenging endeavor.
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Coca Cola Market Expansion Plan Marketing Business Plan
13 pages (3706 words) , Download 1 , Business Plan
Free
Coca-Cola is a carbonated drink that is sold in restaurants, stores, and vending machines globally. It is manufactured by the Coca Cola Company in Atlanta, Georgia. The Coca-Cola Company was established by DR. John Stith Pemberton in 1886. Currently, the firm is the leading manufacturer in the beverage industry globally.
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Expoting Ma'amoul to France Marketing Business Plan
15 pages (4154 words) , Download 1 , Business Plan
Free
It is evident that the cash flow of the firm is expected to rise over the months in the first year. The reason behind this enhanced cash flow is due to the increasing demand for Ma’amoul in the markets of France. The income statement (Appendix 3) indicates that the exporting firm will earn a profit at the end of the first year’s operation. 
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Marketing Management at the Hellenic Telecommunications Organization Marketing Business Plan
11 pages (3476 words) , Download 1 , Business Plan
Free
The marketing campaign will target the consumers living in urban and rural areas while continuing to expand the market reach across other parts of the country. Providing Hybrid Broadcast Broadband TV will exploit the next big industry development, taking into account that the EU has been pushing its member states to switch from analog to digital television. 
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Acme Tea Marketing Plan Marketing Business Plan
15 pages (4590 words) , Download 1 , Business Plan
Free
What makes Acme different from the competition is the quality of teas produced and a strong quality assurance focus. The United Kingdom is the best new market for entry because tea is the main social drink in the country. There is already much demand from many different consumer segments, making the UK a much better opportunity to expand the brand.
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Marketing Plan for Quick Travel Medical Systems Inc Marketing Business Plan
15 pages (4213 words) , Download 1 , Business Plan
Free
The business model established for Quick Travel Services, Inc. surpasses any service ideology provided by regional hospitals and clinics. Our company’s dedication to providing excellence in service delivery, personalization, and rapid scheduling capabilities due to mobility is unparalleled in the competitive industry.
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Marketing Communications Plan Marketing Business Plan
24 pages (6367 words) , Business Plan
Nobody downloaded yet
Those individuals involved in branding, direct marketing, advertising, brand language, graphic design, packaging, marketing, sponsorship, promotion, public relations, publicity, online marketing, sales and sales promotion are referred to as marketing communication managers, Marcom managers or marketing communicators.
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Adidas Sponsorship - Target Market Evaluation and Match with the Brand Adidas Marketing Business Plan
6 pages (1865 words) , Download 1 , Business Plan
Free
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Sporting activities during the youthful stage will influence one's preferences and practices later in life. Adidas is a company that focuses on sporting activities, and its brand specializes in footwear and apparel. The company is very popular with sports activities where its brand image is promoted in sports such as running, basketball, football, and tennis.   
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Luxury Brands Marketing Concept with Cartier Successful Story Marketing Report
9 pages (2651 words) , Download 0 , Report
Free
In addition to this, the report will also discuss the adopted marketing strategy through the implementation of the marketing mix framework. Finally, a finding of the analysis has been carried out in order to determine the reason behind such adoptions and implementation. The nature of the global luxury business environment is changing constantly.
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Marketing Plan Project for PepsiCO Inc Marketing Business Plan
15 pages (3950 words) , Download 0 , Business Plan
Free
PepsiCo Inc encompasses a wide range of products, which is distributed across 200 countries. Energy drink from PepsiCo would be truly an innovative product since the company has only dealt with carbonated drinks or fruit juices. Sports or energy drinks comparatively have a lesser market size in relation to carbonated beverages, bottled water, etc. 
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The Entry of Coca Cola Company Into the Indian Market Marketing Business Plan
11 pages (3111 words) , Download 0 , Business Plan
Free
The marketing mix is often considered to be the most critical element of the marketing planning process. It is at this point where a company such as Coca Cola will come up and/or develop the marketing tactics of its soft drinks. This marketing strategy revolves around four factors namely; product, price, place and promotion. It is these four elements that are the backbone of a company’s marketing strategy.
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Designing a New Food Product for the UK Market Marketing Business Plan
12 pages (3611 words) , Download 0 , Business Plan
Free
This in several instances influenced the overall market structure and paved the way for introducing new products. The development of different strategies is noted to be creating a huge influence on introducing new products that would be able to meet with the different needs of the consumers and ensure the effective progression of the products.
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Marketing Plan for Atlantic Quench Cranberries Inc Marketing Business Plan
12 pages (3251 words) , Download 0 , Business Plan
Free
The implication is that, due to increasing competition, it is becoming increasingly difficult and expensive to launch new products. Also, for years, Atlantic Quench has enjoyed a monopoly over the cranberry products that the company has promoted for its health benefits.
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International Marketing Communications Plan Marketing Business Plan
10 pages (3003 words) , Download 1 , Business Plan
Free
Communication techniques are the crucial strategic factors of international marketing policies of firms. They are using various communication strategies for developing marketing classification, target selection, and international decision making. In the current study, international marketing communication plans are outlined on behalf of The Phoenix Partnership (TPP).
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Langston University In Oklahoma Marketing Business Plan
17 pages (4826 words) , Download 1 , Business Plan
Free
In order to design the marketing plan for the organization, a situational analysis was performed for assessing the current conditions of the market and the organization. It was noted that the primary strengths of Langston University were based on its diverse cultural base and widespread service structure.
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Nike Inc Five Year Plan Market Extension Plan Marketing Business Plan
15 pages (4147 words) , Download 0 , Business Plan
Free
Nike, Inc. is one of the most renowned sports good company in the entire world, which serves as the leader of the athletic product's market. Their innovative and contemporary products make it the choice of preference among the consumers who do not compromise on quality over money and want to create an impact in the society.
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Healthcare Marketing Plan for Beaumont Hospital Marketing Business Plan
22 pages (5962 words) , Business Plan
Nobody downloaded yet
This followed the merger and closure of the Richmond Hospital and Jervis Street, a Charitable Infirmary, that had a proud and long tradition of providing a strong connection with pioneers and patient care in medicine. The core of Beaumont Hospital ethos emanates from the tradition of excellence in clinical research and patient care (Foley & Lalor, 2005).
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Target Market Identification Marketing Term Paper
7 pages (1796 words) , Download 0 , Term Paper
Free
In psychographic segmentation, the Australian market would be reviewed as of locals' criteria to buy specific products. These criteria will be developed under the influence of the local cultures and ethics and the average socioeconomic status, which can be characterised as satisfactory in the Australians' case.
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Advertising, Sales Promotion and Public Relations Marketing Term Paper
7 pages (1870 words) , Download 0 , Term Paper
Free
Advertising is used by firms as a fundamental tool for achieving short and long-term objectives relative to awareness, brand building, customer loyalty and repositioning of brands. Sales promotion is a tool that supplements advertising and helps in personal selling. Sales promotion is recognized as an effective method to induce customers into trying the product on the spot. 
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The Marketing Strategies of the Organizations Marketing Term Paper
10 pages (2935 words) , Download 0 , Term Paper
Free
The paper 'The Marketing Strategies of the Organizations' is a perfect example of a marketing term paper. The study intended to have a wide-ranging analysis of the impact of changing demographics on the marketing strategies of the organizations. The hypothesis commences with defining the demographics and marketing strategies.
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Merger and Acquisition Between Wells Fargo and Wachovia Marketing Term Paper
7 pages (1795 words) , Download 0 , Term Paper
Free
The growth of firms is by purchasing other companies, this merger could be the buying of one firm by another. The acquisition is uniquely in the same principal as a merger but is usually described to reference huge firm purchases.  In other words, mergers and acquisitions are basically friendly hostility also occurs. 
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Public Relations and Ad Campaign for Cover Girl Cosmetics Marketing Business Plan
9 pages (2005 words) , Download 0 , Business Plan
Free
Cover Girl is a cosmetic manufactured by an American based company called Noxell. The company has employed various advertising strategies to improve the sale of this cosmetic - fashion Cover Girl models who appear in women magazines are shown wearing the products. There is a variety of cover girl brands sold at fair prices.
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The Snog Pure Frozen Yogurt: A Comprehensive Marketing Plan Marketing Business Plan
22 pages (5817 words) , Download 1 , Business Plan
There are a number of multinational brands that are already successful such as the Oreo biscuit in the city of Shangai in China. To capture more customers, Snog Company has developed a way to fit into the Chinese market since the customers prefer less sugar content. Snog company flavors have also been improved to attract more consumers. 
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Cougar CM LLC Marketing Plan Marketing Business Plan
7 pages (1858 words) , Download 0 , Business Plan
Free
Cougar construction management is well known for its unique and special residential designs and renovations according to the needs of the clients to the core. Without compromising the quality and value, the business has done well in gaining the attention of the residential and commercial clients but still aims to enhance the market so that it could fulfill the needs and wants of the new clients.
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Developing an Advertising Campaign for a Product of Praveen Clothesline Company in UK Marketing Term Paper
6 pages (1795 words) , Download 0 , Term Paper
Free
Project management will involve resource allocation and proper planning of time and other available resources. This project development will also help overcome the constraints that may arise, and carry an analysis on deliverables, stakeholders’ management analysis, project management, and control, risk management, budget and project quality. 
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K-Mart and Sears Operations and Target Groups Marketing Term Paper
12 pages (3455 words) , Download 0 , Term Paper
Free
Sears Company is a retailing unit established in 1893, but currently, it is struggling to maintain a dominant position in the retail market. The company faces stiff competition from retail giants such as Wal-Mart and Target. This arose due to the merger of Sears with K-Mart corporations and failure by the company’s managerial staff to re-brand and re-design its business units.
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Peugeot and GM Alliance Analysis Marketing Capstone Project
40 pages (10458 words) , Capstone Project
Nobody downloaded yet
This is since in what they do, they are gaining significant stories that could make a difference. However, the great impact is internal, as these two companies at some point will be able to save costs in purchases. The alliance is an opportunity to maximize the advantage of an individual organization to help each firm to establish substantial profit.
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Opening Clothing Retail Store Outline Marketing Business Plan
10 pages (2814 words) , Download 0 , Business Plan
Free
The report will shed light on the desired image and store name, the target customers for the new store, and the competitive advantage to be offered by the company. The report will provide several recommendations regarding the layout of the store, its atmosphere, customer service offerings, and the promotional techniques to be adopted for the retail outlet.
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Belks Theories of Consumer Behavior Marketing Term Paper
8 pages (2543 words) , Download 0 , Term Paper
Free
Belk and Goffman have been instrumental in an analysis of the various aspects of the self that have been fundamental in shaping consumer behavior. According to Belk (1988), the theory of the extended self and possessions revolves around the purchasing behavior of consumers shaped by an individual’s inner desire and the attitudes shaped by the consumer.
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Strategic Marketing Plan for Pit Bull Pride of Delaware Marketing Business Plan
7 pages (2044 words) , Download 0 , Business Plan
Free
The Pit Bull Pride of Delaware is a shelter providing organization for pitbull dog breeds through offering love to these breeds. In essence, the organization rolled out on 1st April 2012 as a respondent to the neglect that pit bulls were experiencing at that time. The founders of the organization felt the need of offering support to pit bulls as compared to other dog breeds that had families to take care of them. 
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Critical Review of Contemporary NPD Issues Marketing Term Paper
6 pages (1809 words) , Download 0 , Term Paper
Free
The articles authored by Bjork, Boccardelli, and Magnusson (2010) and Laforet (2011) provide comparable and contrasting views on one of the primary aspects concerning the businesses and organizations of today, which encompasses key concepts such as New-Product Development (NPD), and Ideation and Innovation.
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Comparing the Marketing Techniques Used by Apple and Samsung Marketing Term Paper
6 pages (1848 words) , Download 0 , Term Paper
Free
The two organizations use very distinctive marketing strategies to achieve their goals. It is also apparent that they also achieve these goals. The ridge appears when one assesses the rate at which the two are growing and the extent to which they are capturing the market. In both these instances, Samsung seems to reign supreme as there are putting more effort.
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Raffles International Company Marketing Plan, Promotions and Sales Marketing Business Plan
7 pages (1982 words) , Download 0 , Business Plan
Free
Although the company wants to enter this market for the first time, the available market research findings indicates that the company has targeted the right market. To prepare the company for this action, this marketing plan is prepared to inform and also to persuade the involved stakeholders. The plan begins with the company description. 
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The Description of Elite as the Products Name Marketing Term Paper
6 pages (1663 words) , Download 0 , Term Paper
Free
The paper 'The Description of Elite as the Product’s Name' is a wonderful example of a marketing term paper. Following the description of Elite as the product’s name, the discussion identifies several approaches including the marketing and continued innovation approaches as strategic aspects of ensuring infant products’ success in the market.
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Integrated Marketing Communications Marketing Term Paper
11 pages (2870 words) , Download 0 , Term Paper
Free
Marketing, the process of communicating the value of a product or service to customers, and corporate communications, are part of the most fundamental functions of every business; marketing and corporate communications mediate between a society’s material needs and the economic patterns of response.
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Brand Building Procedures Marketing Term Paper
12 pages (3662 words) , Download 1 , Term Paper
Free
It has augmented the necessity to build a strong identity to differentiate an organization from its rivals operating in the same industrial periphery. Brand development is a prime goal for the organizations in the highly competitive business environment, wherein a strong brand is regarded as intrinsically associated with numerous benefits (Keller, 2001).
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Marketing Plan for XYZ Nightclub Marketing Business Plan
13 pages (3375 words) , Download 0 , Business Plan
Free
XYZ will provide its clients with high-energy sound and more videos to ensure that they remain entertained throughout their stay on the premises. Since the guests who visit the premises are busy and tired the company will provide them with a simple yet unique menu, which will allow the locals and tourists to experience a sense of belonging. 
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Digital Marketing Plan for Mysofa Marketing Business Plan
10 pages (2808 words) , Download 2 , Business Plan
Free
The digital marketing plan implementation would require constant up-gradation in terms of the product features so as to be more appealing to the customers, and even transmission of messages regarding some special offers should be fast and reach out to the maximum population. The bulk messaging and emails would lower down the cost of marketing.
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How Far Can Markets Be Considered Free Marketing Term Paper
13 pages (3623 words) , Download 0 , Term Paper
Free
The free market is guided by the new liberal principles according to which, the invisible hand of the market should be allowed to reign unhindered in the market allocating resources in the global market. The paper also discusses the role of multinationals in view of the fact that powerful organizations from the west.
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Red Bull Market Expansion Plan Marketing Business Plan
8 pages (2175 words) , Download 1 , Business Plan
Free
Suppliers, Employees, government, communities, future generations, and customers are the major stakeholders of Red Bull. Suppliers and employees can be placed in the meet their needs quadrant. Customers and communities can be places in the key player quadrant. Future generations can be placed in the least important quadrant of the following stakeholder map.
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Importance of Service Encounter in the Service Sector Marketing Term Paper
12 pages (3626 words) , Download 0 , Term Paper
Free
The objective of the study is to understand the importance of service encounters in the service sector. The dramaturgical approach is used as an analytical framework. Different perspectives of actors, audiences, setting and performance are identified and evaluated. Perception regarding service quality as well as the value is different among students, real customers and service providers. 
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The Main Factors for Market Selection into an Emerging Market Country Marketing Term Paper
14 pages (4018 words) , Download 0 , Term Paper
Free
The paper "The Main Factors for Market Selection into an Emerging Market Country" is a brilliant example of a term paper on marketing. Qatar, located in the Middle East is a peninsula bordering the Gulf of Persia and Saudi Arabia. Technically the country is located in Western Asia with Saudi Arabia as the only land bordering it.
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