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Marketing Essays

Result for Subject Marketing:
19901 essays
Public Relations and Ad Campaign for Cover Girl Cosmetics Marketing Business Plan
9 pages (2005 words) , Download 0 , Business Plan
Free
Cover Girl is a cosmetic manufactured by an American based company called Noxell. The company has employed various advertising strategies to improve the sale of this cosmetic - fashion Cover Girl models who appear in women magazines are shown wearing the products. There is a variety of cover girl brands sold at fair prices.
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The Snog Pure Frozen Yogurt: A Comprehensive Marketing Plan Marketing Business Plan
22 pages (5817 words) , Download 1 , Business Plan
There are a number of multinational brands that are already successful such as the Oreo biscuit in the city of Shangai in China. To capture more customers, Snog Company has developed a way to fit into the Chinese market since the customers prefer less sugar content. Snog company flavors have also been improved to attract more consumers. 
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Cougar CM LLC Marketing Plan Marketing Business Plan
7 pages (1858 words) , Download 0 , Business Plan
Free
Cougar construction management is well known for its unique and special residential designs and renovations according to the needs of the clients to the core. Without compromising the quality and value, the business has done well in gaining the attention of the residential and commercial clients but still aims to enhance the market so that it could fulfill the needs and wants of the new clients.
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Developing an Advertising Campaign for a Product of Praveen Clothesline Company in UK Marketing Term Paper
6 pages (1795 words) , Download 0 , Term Paper
Free
Project management will involve resource allocation and proper planning of time and other available resources. This project development will also help overcome the constraints that may arise, and carry an analysis on deliverables, stakeholders’ management analysis, project management, and control, risk management, budget and project quality. 
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K-Mart and Sears Operations and Target Groups Marketing Term Paper
12 pages (3455 words) , Download 0 , Term Paper
Free
Sears Company is a retailing unit established in 1893, but currently, it is struggling to maintain a dominant position in the retail market. The company faces stiff competition from retail giants such as Wal-Mart and Target. This arose due to the merger of Sears with K-Mart corporations and failure by the company’s managerial staff to re-brand and re-design its business units.
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Peugeot and GM Alliance Analysis Marketing Capstone Project
40 pages (10458 words) , Capstone Project
Nobody downloaded yet
This is since in what they do, they are gaining significant stories that could make a difference. However, the great impact is internal, as these two companies at some point will be able to save costs in purchases. The alliance is an opportunity to maximize the advantage of an individual organization to help each firm to establish substantial profit.
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Opening Clothing Retail Store Outline Marketing Business Plan
10 pages (2814 words) , Download 0 , Business Plan
Free
The report will shed light on the desired image and store name, the target customers for the new store, and the competitive advantage to be offered by the company. The report will provide several recommendations regarding the layout of the store, its atmosphere, customer service offerings, and the promotional techniques to be adopted for the retail outlet.
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Belks Theories of Consumer Behavior Marketing Term Paper
8 pages (2543 words) , Download 0 , Term Paper
Free
Belk and Goffman have been instrumental in an analysis of the various aspects of the self that have been fundamental in shaping consumer behavior. According to Belk (1988), the theory of the extended self and possessions revolves around the purchasing behavior of consumers shaped by an individual’s inner desire and the attitudes shaped by the consumer.
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Strategic Marketing Plan for Pit Bull Pride of Delaware Marketing Business Plan
7 pages (2044 words) , Download 0 , Business Plan
Free
The Pit Bull Pride of Delaware is a shelter providing organization for pitbull dog breeds through offering love to these breeds. In essence, the organization rolled out on 1st April 2012 as a respondent to the neglect that pit bulls were experiencing at that time. The founders of the organization felt the need of offering support to pit bulls as compared to other dog breeds that had families to take care of them. 
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Critical Review of Contemporary NPD Issues Marketing Term Paper
6 pages (1809 words) , Download 0 , Term Paper
Free
The articles authored by Bjork, Boccardelli, and Magnusson (2010) and Laforet (2011) provide comparable and contrasting views on one of the primary aspects concerning the businesses and organizations of today, which encompasses key concepts such as New-Product Development (NPD), and Ideation and Innovation.
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Comparing the Marketing Techniques Used by Apple and Samsung Marketing Term Paper
6 pages (1848 words) , Download 0 , Term Paper
Free
The two organizations use very distinctive marketing strategies to achieve their goals. It is also apparent that they also achieve these goals. The ridge appears when one assesses the rate at which the two are growing and the extent to which they are capturing the market. In both these instances, Samsung seems to reign supreme as there are putting more effort.
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Raffles International Company Marketing Plan, Promotions and Sales Marketing Business Plan
7 pages (1982 words) , Download 0 , Business Plan
Free
Although the company wants to enter this market for the first time, the available market research findings indicates that the company has targeted the right market. To prepare the company for this action, this marketing plan is prepared to inform and also to persuade the involved stakeholders. The plan begins with the company description. 
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The Description of Elite as the Products Name Marketing Term Paper
6 pages (1663 words) , Download 0 , Term Paper
Free
The paper 'The Description of Elite as the Product’s Name' is a wonderful example of a marketing term paper. Following the description of Elite as the product’s name, the discussion identifies several approaches including the marketing and continued innovation approaches as strategic aspects of ensuring infant products’ success in the market.
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Integrated Marketing Communications Marketing Term Paper
11 pages (2870 words) , Download 0 , Term Paper
Free
Marketing, the process of communicating the value of a product or service to customers, and corporate communications, are part of the most fundamental functions of every business; marketing and corporate communications mediate between a society’s material needs and the economic patterns of response.
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Brand Building Procedures Marketing Term Paper
12 pages (3662 words) , Download 1 , Term Paper
Free
It has augmented the necessity to build a strong identity to differentiate an organization from its rivals operating in the same industrial periphery. Brand development is a prime goal for the organizations in the highly competitive business environment, wherein a strong brand is regarded as intrinsically associated with numerous benefits (Keller, 2001).
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Marketing Plan for XYZ Nightclub Marketing Business Plan
13 pages (3375 words) , Download 0 , Business Plan
Free
XYZ will provide its clients with high-energy sound and more videos to ensure that they remain entertained throughout their stay on the premises. Since the guests who visit the premises are busy and tired the company will provide them with a simple yet unique menu, which will allow the locals and tourists to experience a sense of belonging. 
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Digital Marketing Plan for Mysofa Marketing Business Plan
10 pages (2808 words) , Download 1 , Business Plan
Free
The digital marketing plan implementation would require constant up-gradation in terms of the product features so as to be more appealing to the customers, and even transmission of messages regarding some special offers should be fast and reach out to the maximum population. The bulk messaging and emails would lower down the cost of marketing.
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How Far Can Markets Be Considered Free Marketing Term Paper
13 pages (3623 words) , Download 0 , Term Paper
Free
The free market is guided by the new liberal principles according to which, the invisible hand of the market should be allowed to reign unhindered in the market allocating resources in the global market. The paper also discusses the role of multinationals in view of the fact that powerful organizations from the west.
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Red Bull Market Expansion Plan Marketing Business Plan
8 pages (2175 words) , Download 1 , Business Plan
Free
Suppliers, Employees, government, communities, future generations, and customers are the major stakeholders of Red Bull. Suppliers and employees can be placed in the meet their needs quadrant. Customers and communities can be places in the key player quadrant. Future generations can be placed in the least important quadrant of the following stakeholder map.
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Importance of Service Encounter in the Service Sector Marketing Term Paper
12 pages (3626 words) , Download 0 , Term Paper
Free
The objective of the study is to understand the importance of service encounters in the service sector. The dramaturgical approach is used as an analytical framework. Different perspectives of actors, audiences, setting and performance are identified and evaluated. Perception regarding service quality as well as the value is different among students, real customers and service providers. 
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The Main Factors for Market Selection into an Emerging Market Country Marketing Term Paper
14 pages (4018 words) , Download 0 , Term Paper
Free
The paper "The Main Factors for Market Selection into an Emerging Market Country" is a brilliant example of a term paper on marketing. Qatar, located in the Middle East is a peninsula bordering the Gulf of Persia and Saudi Arabia. Technically the country is located in Western Asia with Saudi Arabia as the only land bordering it.
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Marketing Planning Using SOSTAC on Easy Gyms Marketing Business Plan
8 pages (2368 words) , Download 0 , Business Plan
Free
Some of the 7Ps of marketing that will be used in the marketing plan are also discussed, along with explanations on how they can be used to achieve the objectives of Easy Gyms. In addition, this marketing plan incorporates an action section, where teams and leadership in terms of how they will contribute to organization's performance of Easy Gyms.
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Digital Marketing: An Advanced Marketing Medium of Modern Times Marketing Thesis
35 pages (9156 words) , Thesis
Nobody downloaded yet
Their site is easy to access and user friendly where the customers can go through the products’ options and reviews and opinions and also pay the bills without much trouble and within the shortest time frame their transactions can be completed. A very important point is that they introduced the option of cash on delivery and card on delivery. 
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Kwiggle Bikes: A Marketing Plan and Cost Breakdown Projection Marketing Business Plan
12 pages (3153 words) , Download 0 , Business Plan
Free
As a function of engaging sales and promoting profitability, it is absolutely to ensure that a marketing communications plan is developed and is cognizant of the unique benefits, opportunities, weaknesses, and threats of the current business dynamic as well as the way in which a particular product or service might be understood by the consumer.
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Strategic Marketing of Renova Company Marketing Business Plan
16 pages (4371 words) , Download 0 , Business Plan
Free
The company manufactures a number of paper products including kitchen rolls, toilet paper, wet wipes, female hygienic products, writing paper, printing paper, makeup-removing tissues, paper handkerchiefs, facial tissues, napkins are other types of tissue products which find multiple uses in domestic and sanitary functions.
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Marketing and Promotion: Develop a Marketing Plan Marketing Business Plan
12 pages (3196 words) , Download 0 , Business Plan
Free
The vision and values of the organization have been mentioned in the plan in order to aware of the stakeholders and shareholders about the description of the organization. Then a situation analysis has been developed using a SWOT framework in order to determine its internal strengths, weaknesses and external opportunities, threats.
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Reposition SAO Biscuits in the Australian Market Marketing Business Plan
13 pages (4150 words) , Download 1 , Business Plan
Free
Arnott’s is one of the leading food companies in the Asia Pacific. The company manufactures a wide variety of snacks that include SAO Biscuits. The company sells its products in Australia and forty other countries around the world. These include the United Kingdom, New Zealand, Japan, Canada, Tahiti and Indonesia
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United Airlines Objectives and Opportunities for Development Marketing Term Paper
10 pages (2829 words) , Download 0 , Term Paper
Free
The objective of the term paper is to describe what United Airlines’ target markets prefer. After collecting the preferred information about customers’ preferences, we assess how the information can be used to improve the company’s profitability and customer service. The age groups selected were 18 to 29, 30 to 45 and 46 to 60.  
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E-commerce, E-Business, Internet Marketing, and Digital Marketing Marketing Term Paper
7 pages (2195 words) , Download 0 , Term Paper
Free
E-commerce is the buying and selling of goods and services online by using computers, laptops, and smartphones along with the connection of a network. This involves online transactions that are conducted with the help of credit cards (REYNOLDS, 2004). E-business is the ability to conduct business transactions online.
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Supplier Involvement in the New Product Development Process Marketing Thesis Proposal
14 pages (4711 words) , Download 0 , Thesis Proposal
Free
To help bridge the identified gap, the study is to be performed with the aim of exploring supplier involvement in the new product development. To achieve this overall aim, the following specific objectives will be pursued in the study: to find the relevance of CFT in the implementation of NPD projects and to find the forms of relationships which exist between CFTs and suppliers.
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Balance Between Shareholder Value and Customer Needs Marketing Thesis Proposal
14 pages (4528 words) , Download 0 , Thesis Proposal
Free
The main aim of this study is to develop an evaluation and assessment of whether strategic marketing can create a reasonable equilibrium between shareholder value and the needs of the customer. The objectives of this research will be achieved by studying and discussing the listed goals, which are important aspects of this research endeavor.
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An Outline Marketing Plan for the Next Year for Atlantic Quench Marketing Business Plan
14 pages (4294 words) , Download 2 , Business Plan
Free
Atlantic Quench is expected to use five major metrics in measuring its performance. These are employee performance, employee engagement returns, departmental performance, customer endorsement, and shareholder satisfaction. This form of control is to be achieved through the use of both quantitative and qualitative evaluation methods. 
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Brand Management: The Case of HMV Marketing Term Paper
10 pages (2934 words) , Download 0 , Term Paper
Free
Effective brand management results in a plethora of marketing benefits to a firm. Every company has the potential to produce products that are even similar in characteristics to products from other firms. However, there are intangible aspects of the products that a given firm produces that are of value to the customer (Moschandreas 2000).
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Travelodge Hotel Advertising Promotion Marketing Business Plan
12 pages (3203 words) , Download 0 , Business Plan
Free
Travelodge is a fast-growing budget hotel that is renowned in the UK. The hotel has more than 470 hotels and almost 40, 000 rooms in Ireland and Ireland. The hotel aims to increase the number of hotels within Europe to almost 1, 200 with more than 100, 000 rooms by 2020. Travelodge seems to have taken the title of the best and largest hotel in London.
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Marketing Plan for Atlantic Quench Cranberries Marketing Business Plan
15 pages (4745 words) , Download 3 , Business Plan
Free
The company wishes to further expand the span of its activities by developing new products as well as entering new marketing segments. Accordingly, the researcher in the current paper critically analyses the situations existing in the industry so as to take decisions and plan the marketing process effectively.
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Marketing Plan for Harley Davidson, Inc Marketing Business Plan
11 pages (2847 words) , Download 0 , Business Plan
Free
The marketing plan outlines marketing strategies to be utilized in order to achieve the above goals. Marketing segmentation in the Asian region and within the US is very significant. Japan and India have become very strong markets with Harley Davidson being the leading heavyweight motorcycle manufacturer in Japan. 
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Current Issues and Trends of Global Outsourcing Marketing Term Paper
12 pages (3281 words) , Download 0 , Term Paper
Free
This term paper describes the important steps associated with the outsourcing process. A detailed description of the outsourcing process has been mentioned here. This paper also deals with the views of different authors regarding the outsourcing processes and theories. Companies implement various theories of outsourcing for getting different benefits from this process. 
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Marketing Plan for the Next Year for Atlantic Quench Marketing Business Plan
16 pages (4924 words) , Download 0 , Business Plan
Free
The company has been successfully operating in the US and UK markets since 1974. However, due to the emergence of a large number of branded and non-branded companies as well in order to address the changing consumer taste and preferences, it has become important for Atlantic Quench to bring modifications in their next year’s marketing plan.
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Marketing Concepts of Hotel Chains and Family Operated Hotels in India Marketing Thesis Proposal
10 pages (3723 words) , Download 0 , Thesis Proposal
Free
The paper “Marketing Concepts of Hotel Chains and Family Operated Hotels in India” is a meaningful example of a marketing thesis proposal. India is a country having attractive historical sites as well as landscapes, due to which several tourists from foreign countries are attracted. This scenic beauty of India comprises varied cultures, contemporary cities along with good beaches and monuments.
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How Modern-Era Advertising Influences Consumer Behaviour Marketing Term Paper
10 pages (2903 words) , Download 1 , Term Paper
Free
The paper "How Modern-Era Advertising Influences Consumer Behaviour" is a good example of a term paper on marketing. Advertising is a fundamental marketing tool for every organization in the contemporary era. In fact, advertising has been recommended as a compulsory cost for creating customer awareness of the product. 
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Smart Clothes Limited Business Plan Marketing Business Plan
11 pages (3020 words) , Download 2 , Business Plan
Free
The business venture will comprise of online and physical clothes retail stores headquartered in London and with other physical branches in Wales and Manchester. The business venture focuses on children's wear and identifies children below 15 years as its market segment and target.
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Anti-Drunk Driving - Cultural Systems Operating in the Advertisements, Text, and Images Marketing Term Paper
7 pages (1966 words) , Download 0 , Term Paper
Free
The paper “Anti-Drunk Driving - Cultural Systems Operating in the Advertisements, Text, and Images”  is an engrossing example of term paper on marketing. The use of alcohol and abuse of drug substances continues to be a major quandary. According to numerous campaigns, statistics indicate that drunk driving contributes to a considerable percentage of road catastrophes.
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The Future of the Building and Construction Industry in Mexico City Marketing Term Paper
11 pages (3182 words) , Download 0 , Term Paper
Free
The paper “The Future of the Building and Construction Industry in Mexico City” is a convincing example of a term paper on marketing. The analysis seeks to analyze and establish the existing industry situations and their likely change trends in the future. An external industry environment using the PESTLE analysis establishes that in the future increased political support.
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Export Strategy of Cocoa Products from India to EU Marketing Term Paper
9 pages (2239 words) , Download 0 , Term Paper
Free
The paper "Export Strategy of Cocoa Products from India to EU" is a brilliant example of a term paper on marketing. The UK has imported £ 162 mn cocoa products in the year 2015. Cocoa and Cocoa butter are mainly used in the preparation of chocolates, soft drinks, alcohol, Jam, and food products. British consumers have a long and distinguished history with chocolates.
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Specialized Entry Modes for International Business Marketing Thesis
20 pages (5162 words) , Download 0 , Thesis
Free
The paper "Specialized Entry Modes for International Business" is a good example of a marketing thesis. The study set out to research the specialized entry modes for international business. The objectives identified in chapter one of the research include: to find out the specialized entry modes for international business and examining the influence of political, economic, socio-cultural and technological factors.
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The Impact of Sexual Objectification in Advertisements on Women Consumers Marketing Thesis
57 pages (1 words) , Thesis
Nobody downloaded yet
The paper "The Impact of Sexual Objectification in Advertisements on Women Consumers" is a good example of a marketing thesis. Marketers usually target women from various demographics because they are major consumers. It is usually the women who hold the purse strings giving them the spending power.
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How Does Individualism-Collectivism Influence the Sales of Mobile Phones Marketing Research Proposal
12 pages (4001 words) , Download 0 , Research Proposal
Free
Whereas, collectivism can be defined as a working culture where people work in groups, form relationships among teams, and prioritize the team’s goal before their individual goals (Aldulaimi & Zedan, 2012). It is in this context that marketing strategies are designed based on the culture of a country where the product is to be positioned.
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Trend of Online Retailing Marketing Research Proposal
13 pages (3939 words) , Download 0 , Research Proposal
Free
The paper "Trend of Online Retailing" is an outstanding example of a marketing research proposal. There has been an increasing trend of online retailing among fashion retailers. Some prime examples in this regard are Hennes and Mauritz, Marks and Spencer, and many others. It has almost become essential for all fashion retailers to offer the option of online shopping to consumers and customers.
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Advertising Campaign for Herbal Skin-Care Product Marketing Term Paper
8 pages (2345 words) , Download 0 , Term Paper
Free
When addressing these aspects, the areas covered in this report include the strategies which are intended to be implemented through the advertising campaign in respect to the management of stakeholders, scheduling as well as monitoring and controlling through which wider consumer masses in the national context can be attracted.
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Coffee Capsule of Major Suppliers in France and Switzerland Marketing Research Proposal
12 pages (3217 words) , Download 1 , Research Proposal
Free
The Cinderella story of Nespresso started with a very simple idea that is to make an espresso coffee just like any professional and since its beginning, it has lived up to its potential. As a matter of fact, it has redefined the global coffee experience and culture. The meaning of Espresso in Italian is fast.
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