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Marketing Pepsi Max in Australia - Case Study Example

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Summary

The paper “Marketing Pepsi Max in Australia“ is a potent variant of a case study on marketing. Pepsi Max is a zero-calorie carbonated drink that is sugar-free as well as carbohydrate-free. It has ginseng-infused cola that is sweetened by aspartame and marketed by PepsiCo. However, the beverage has nearly twice as much of the caffeine content compared to other Pepsi’s cola beverages…

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Subject: Marketing
Type: Case Study
Level: Masters
Pages: 6 (1500 words)
Downloads: 0

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