Service Marketing - National Australia Bank - Case Study Example

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Summary

The paper "Service Marketing - National Australia Bank" is a perfect example of a marketing case study. Service marketing is a field of marketing that covers the trading process of services either among businesses (B2B) or between a business and its customers (B2C). A service is an economic activity provided by one party to another. Unlike in the goods market, in service market payment is made for an intangible product…

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Subject: Marketing
Type: Case Study
Level: High School
Pages: 7 (1750 words)
Downloads: 0

Extract of sample "Service Marketing - National Australia Bank"

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