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Marketing Essays

Result for Subject Marketing:
19897 essays
Commerce on the Airline Industry Marketing Business Plan
9 pages (2443 words) , Download 0 , Business Plan
Free
It has operations in six continents and as per the Skytrax Industry audit, it has been acknowledged as the best airline for the year 2011. As of the year 2011, the airline has received around 30% growth for route expansion counting on a year on year basis. Its fleet comprises of carriers with the latest technology on board as well as in the cockpit.
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Export Marketing Plan of American West Beef Company Marketing Business Plan
8 pages (2179 words) , Download 0 , Business Plan
Free
The Singapore market’s nature of inviting external business entities may help the sale of the Meat of Bovines to prosper. There are certain advantages provided by the government such as 99% duty-free in imports other than addictive products like tobacco, distilled spirits, wine and luxurious items such as motor vehicles and gasoline.
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Marketing Plan of Vegan Restaurant in New York City Marketing Business Plan
9 pages (2565 words) , Download 1 , Business Plan
Free
The vegan restaurant market has gained a lot of popularity and acceptance for few years because of rising awareness of meat meals’ adverse health effects, appreciating new entrants, and providing opportunities to existing food restaurants to grow in the area of vegetarian food while promoting health and environmental stability. 
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Retail Expansion Plan of Innocent Drinks Marketing Business Plan
16 pages (4533 words) , Download 0 , Business Plan
Free
There major strengths of the company are a focused workforce, market leadership in the smoothie market, Use of healthy and natural ingredients to produce Innocent drinks, strong brand equity and customer loyalty, presence in other countries, focus on environmental and social values, and support of Coca Cola Company.
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Marketing Plan for Beauty Salon the Tulip Marketing Business Plan
7 pages (1928 words) , Download 0 , Business Plan
Free
“The Tulip” beauty salon aims at a market that is ripe for its kind of service and product provision. In this fast-paced capitalist world, people more than ever need time to unwind and tend to their bodies and “The Tulip’ provides them with just the opportunity. An idyllic location has been shortlisted for “The Tulip” that is located in the XYZ shopping mall very close to Qatar’s main business district. 
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A Marketing Audit Report for Poundworld Marketing Report
11 pages (2933 words) , Download 0 , Report
Free
It is evident that the bargain shops have rapidly increased in numbers along most high streets in the United Kingdom, partly because of the strict pricing policies or business strategy that focuses on physiological pricing. The other names for the bargain shops include pound shops or GBP1 shops.
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Cause-Related Marketing Marketing Report
7 pages (2152 words) , Download 0 , Report
Free
Through this partnership, both brand awareness and money is raised. The most common means through which these partnerships are beneficial to charities and causes are donations from companies that comprise of monies contributed by customers, suppliers, or employees (Business in the Community 102).
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Main Aspects of Marketing Plan Creating Marketing Report
9 pages (2596 words) , Download 0 , Report
Free
The elements entailed in the marketing plan will also be reviewed. Lastly, there are different assumptions derived from the marketing plan that is vital in everyday’s operations in terms of the effectiveness of the managerial team of any venture involving in any business. Its essence and contents will be discussed.
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Marketing Plan of C and J Clark International Ltd Marketing Business Plan
10 pages (2704 words) , Download 2 , Business Plan
Free
This marketing strategy provides an insight into how the company will carry out its business activities notably marketing to effectively have a significant market share in the New Zealand shoe industry. This marketing plan provides the background of the company both in the past and the present and this form the basis of crafting the plan.
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New Product or Service in an Existing Product and Service Category Marketing Business Plan
8 pages (2406 words) , Download 0 , Business Plan
Free
Grandma’s Boy fragrances are a new product conception in a very saturated, highly competitive market consisting of many upscale and mid-priced competitors. To achieve market success, the business must position according to corporate values related to family and family-oriented values, pre-existing characteristics in the two most desired target markets.
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Marketing Plan for Camp Wahanowin Marketing Business Plan
10 pages (2706 words) , Download 0 , Business Plan
Free
Camp Wahanowin has been operational since 1955 and has grown to become a market leader in camping of children during the summer breaks. However, it has been faced with stiff competition. This plan evaluates the various strengths and weaknesses of the organization and further assesses the various opportunities and threats that are likely to hinder the success of the organization.
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Strategic Business Plan Marketing Report
14 pages (5044 words) , Download 0 , Report
Free
Since the business will be operated online, therefore, there are no boundaries for the marketing and delivery of web-related services. Our company will lead with creative business ideas that suit the business requirement of growing enterprises and helps them to attract more customers at a low cost.
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Introducing a New Car in the Chinese Market Marketing Report
11 pages (3381 words) , Download 0 , Report
Free
The development of successful marketing strategies can be characterized as a challenging task especially during periods of strong market turbulence. Marketers can ensure that their plans will be welcomed by the public/target market by emphasizing on the local needs of customers without violating ethics.
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EastWest Bank and Promotion of Small Business Owners Marketing Business Plan
20 pages (5418 words) , Download 0 , Business Plan
Free
The goal of the EastWest Bank is to position the business as a quality leader that will, long-term, translate into higher pricing structures with brand-loyal customers. Thus, the objectives of asset increases through loan products and credit card approvals are achievable and founded largely on promotional prowess at the bank.
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Harley Davidson Motorcycle Promotion Plan Marketing Business Plan
27 pages (7458 words) , Business Plan
Nobody downloaded yet
Apart from all, there are companies that have iconic recognition, when such companies plan out international business expansion they had to have strategic marketing tactics. This is what gives the gateway to such iconic companies- a gateway for extension, expansion, or even succession respectively.
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Strategic Marketing Marketing Business Plan
7 pages (2566 words) , Download 1 , Business Plan
Free
One of the strategies to be employed by General Motors includes the diversification and relocation of assembling plants. General Motors has ventured into South Korea by opening assembling plants in the country (Preston, 2012, p. 68). General Motors can engage in partnerships with other manufacturing companies in order to reduce set up costs.
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Promotional Strategies and Plan Marketing Business Plan
7 pages (2089 words) , Download 0 , Business Plan
Free
Despite the desire of achieving a 30% sales volume within the first month of introducing this product to the market, this promotional plan has a four months’ timeline schedule. This schedule provides a description of the deadlines of achieving the different goals of the marketing schedule and the costs that will be involved in completing this.
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Marketing Plan for Nokia Company and Nokia Lumia 1820 Smartphone Marketing Business Plan
12 pages (3253 words) , Download 0 , Business Plan
Free
The company will offer the Nokia Lumia 1820 Smartphone in the Indian market at a price of $200 and will rely on various marketing and distribution channels to reach the customers. The product will be offered for sale through retails shops and supermarkets mainly and will be advertised on television, radio, online, and through billboards. A marketing budget of $39,700 is proposed.
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Diesel S-p-A Marketing Marketing Business Plan
7 pages (2110 words) , Download 0 , Business Plan
Free
It communicates with its target market through various advertising media. Diesel has forayed into numerous international markets and is therefore impacted by the political forces operating in different countries. The company has to adhere to the law of the land which may be different in various geographical regions of the world.
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The Three Year Marketing Plan for Mountain Spring Water, Inc Marketing Business Plan
9 pages (2607 words) , Download 2 , Business Plan
Free
The researcher has provided a new marketing mix (product, price, place and promotion) strategies that can be adopted by the firm in the next three years. Finally, the paper enumerates the financial and non-financial goals as well as the projected sales for the next three years. The company would be able to expand the scale and scope of its business operations in the future.
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Retail Marketing Plan for Topshop to Enter Argentina Marketing Business Plan
9 pages (2407 words) , Download 0 , Business Plan
Free
Established in 1964, TopShop is one of the most influential brands on the High Street and the flagship brand of the Arcadia Group. Argentina is an open market economy with a highly qualified population and a huge consumer base. Its population continues to grow although at a slower rate. The democratization of fashion in Argentina has enhanced clothing consumption.
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Sales and Marketing Plan for Pods Meetings of Shire Hotels Marketing Business Plan
15 pages (4070 words) , Download 0 , Business Plan
Free
The meeting POD brings unrivaled choice for the people who need confidential and private work and meeting spaces. The meeting POD is designed to increase the efficiency and lucidity of a meeting session. It only occupies half the space of the traditionally built meeting rooms coupled with screen-based products.
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Marketing Strategy of the Hotel Ibis in Manchester Marketing Business Plan
10 pages (3160 words) , Download 1 , Business Plan
Free
The Hotel Ibis Manchester is located on Princess Street. The above hotel belongs in the economy hotel category, meaning that its prices are at low to average range. The specific hotel can be classified as of medium size. The hotel offers its guests comfortable accommodation along with access to basic support services, such as the Internet and satellite TV.
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Global Marketing Strategy and Practice Marketing Business Plan
13 pages (3462 words) , Download 1 , Business Plan
Free
ASDA has been a dominant supermarket, operating mainly in the North of England and Wales for several years. Founded out f the merger of the Asquith chain of three supermarkets in 1965, the 1999 acquisition of the company by Wal-Mart did not change the company’s market concentration very much. Today, ASDA has rated the second-largest supermarket in the U.K. 
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How Pepsi Company Can Expand International Market and Chinese Market Marketing Business Plan
20 pages (5521 words) , Download 1 , Business Plan
Free
With the growing global population, especially in China, the market for the Pepsi Company food and beverage products continues to increase. Consequently, the Pepsi Company must fill the needs of the growing global food and beverage market. To ensure higher global revenues increase, Pepsi Company must prioritize selling the Pepsi Company products in the China market.
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Strategic Market Plan for C1 Optimum Company Marketing Business Plan
7 pages (2230 words) , Download 1 , Business Plan
Free
C 1 Optimum is a company that specializes in dealing with Total Spectrum Television (TST), Computerized Video-DVD Editor (CVE), and Safe Shot Laser (SSL). These are products that are aimed at making a great contribution to the entertainment industry. After being in the market for some time now, we deeply understand that it is a very challenging endeavor.
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Coca Cola Market Expansion Plan Marketing Business Plan
13 pages (3706 words) , Download 1 , Business Plan
Free
Coca-Cola is a carbonated drink that is sold in restaurants, stores, and vending machines globally. It is manufactured by the Coca Cola Company in Atlanta, Georgia. The Coca-Cola Company was established by DR. John Stith Pemberton in 1886. Currently, the firm is the leading manufacturer in the beverage industry globally.
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Expoting Ma'amoul to France Marketing Business Plan
15 pages (4154 words) , Download 1 , Business Plan
Free
It is evident that the cash flow of the firm is expected to rise over the months in the first year. The reason behind this enhanced cash flow is due to the increasing demand for Ma’amoul in the markets of France. The income statement (Appendix 3) indicates that the exporting firm will earn a profit at the end of the first year’s operation. 
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Marketing Management at the Hellenic Telecommunications Organization Marketing Business Plan
11 pages (3476 words) , Download 0 , Business Plan
Free
The marketing campaign will target the consumers living in urban and rural areas while continuing to expand the market reach across other parts of the country. Providing Hybrid Broadcast Broadband TV will exploit the next big industry development, taking into account that the EU has been pushing its member states to switch from analog to digital television. 
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Acme Tea Marketing Plan Marketing Business Plan
15 pages (4590 words) , Download 1 , Business Plan
Free
What makes Acme different from the competition is the quality of teas produced and a strong quality assurance focus. The United Kingdom is the best new market for entry because tea is the main social drink in the country. There is already much demand from many different consumer segments, making the UK a much better opportunity to expand the brand.
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Marketing Plan for Quick Travel Medical Systems Inc Marketing Business Plan
15 pages (4213 words) , Download 1 , Business Plan
Free
The business model established for Quick Travel Services, Inc. surpasses any service ideology provided by regional hospitals and clinics. Our company’s dedication to providing excellence in service delivery, personalization, and rapid scheduling capabilities due to mobility is unparalleled in the competitive industry.
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Marketing Communications Plan Marketing Business Plan
24 pages (6367 words) , Business Plan
Nobody downloaded yet
Those individuals involved in branding, direct marketing, advertising, brand language, graphic design, packaging, marketing, sponsorship, promotion, public relations, publicity, online marketing, sales and sales promotion are referred to as marketing communication managers, Marcom managers or marketing communicators.
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Adidas Sponsorship - Target Market Evaluation and Match with the Brand Adidas Marketing Business Plan
6 pages (1865 words) , Download 1 , Business Plan
Free
Premium+
Sporting activities during the youthful stage will influence one's preferences and practices later in life. Adidas is a company that focuses on sporting activities, and its brand specializes in footwear and apparel. The company is very popular with sports activities where its brand image is promoted in sports such as running, basketball, football, and tennis.   
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Luxury Brands Marketing Concept with Cartier Successful Story Marketing Report
9 pages (2651 words) , Download 0 , Report
Free
In addition to this, the report will also discuss the adopted marketing strategy through the implementation of the marketing mix framework. Finally, a finding of the analysis has been carried out in order to determine the reason behind such adoptions and implementation. The nature of the global luxury business environment is changing constantly.
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Marketing Plan Project for PepsiCO Inc Marketing Business Plan
15 pages (3950 words) , Download 0 , Business Plan
Free
PepsiCo Inc encompasses a wide range of products, which is distributed across 200 countries. Energy drink from PepsiCo would be truly an innovative product since the company has only dealt with carbonated drinks or fruit juices. Sports or energy drinks comparatively have a lesser market size in relation to carbonated beverages, bottled water, etc. 
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The Entry of Coca Cola Company Into the Indian Market Marketing Business Plan
11 pages (3111 words) , Download 0 , Business Plan
Free
The marketing mix is often considered to be the most critical element of the marketing planning process. It is at this point where a company such as Coca Cola will come up and/or develop the marketing tactics of its soft drinks. This marketing strategy revolves around four factors namely; product, price, place and promotion. It is these four elements that are the backbone of a company’s marketing strategy.
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Designing a New Food Product for the UK Market Marketing Business Plan
12 pages (3611 words) , Download 0 , Business Plan
Free
This in several instances influenced the overall market structure and paved the way for introducing new products. The development of different strategies is noted to be creating a huge influence on introducing new products that would be able to meet with the different needs of the consumers and ensure the effective progression of the products.
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Marketing Plan for Atlantic Quench Cranberries Inc Marketing Business Plan
12 pages (3251 words) , Download 0 , Business Plan
Free
The implication is that, due to increasing competition, it is becoming increasingly difficult and expensive to launch new products. Also, for years, Atlantic Quench has enjoyed a monopoly over the cranberry products that the company has promoted for its health benefits.
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International Marketing Communications Plan Marketing Business Plan
10 pages (3003 words) , Download 1 , Business Plan
Free
Communication techniques are the crucial strategic factors of international marketing policies of firms. They are using various communication strategies for developing marketing classification, target selection, and international decision making. In the current study, international marketing communication plans are outlined on behalf of The Phoenix Partnership (TPP).
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Langston University In Oklahoma Marketing Business Plan
17 pages (4826 words) , Download 1 , Business Plan
Free
In order to design the marketing plan for the organization, a situational analysis was performed for assessing the current conditions of the market and the organization. It was noted that the primary strengths of Langston University were based on its diverse cultural base and widespread service structure.
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Nike Inc Five Year Plan Market Extension Plan Marketing Business Plan
15 pages (4147 words) , Download 0 , Business Plan
Free
Nike, Inc. is one of the most renowned sports good company in the entire world, which serves as the leader of the athletic product's market. Their innovative and contemporary products make it the choice of preference among the consumers who do not compromise on quality over money and want to create an impact in the society.
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Healthcare Marketing Plan for Beaumont Hospital Marketing Business Plan
22 pages (5962 words) , Business Plan
Nobody downloaded yet
This followed the merger and closure of the Richmond Hospital and Jervis Street, a Charitable Infirmary, that had a proud and long tradition of providing a strong connection with pioneers and patient care in medicine. The core of Beaumont Hospital ethos emanates from the tradition of excellence in clinical research and patient care (Foley & Lalor, 2005).
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Target Market Identification Marketing Term Paper
7 pages (1796 words) , Download 0 , Term Paper
Free
In psychographic segmentation, the Australian market would be reviewed as of locals' criteria to buy specific products. These criteria will be developed under the influence of the local cultures and ethics and the average socioeconomic status, which can be characterised as satisfactory in the Australians' case.
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Advertising, Sales Promotion and Public Relations Marketing Term Paper
7 pages (1870 words) , Download 0 , Term Paper
Free
Advertising is used by firms as a fundamental tool for achieving short and long-term objectives relative to awareness, brand building, customer loyalty and repositioning of brands. Sales promotion is a tool that supplements advertising and helps in personal selling. Sales promotion is recognized as an effective method to induce customers into trying the product on the spot. 
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The Marketing Strategies of the Organizations Marketing Term Paper
10 pages (2935 words) , Download 0 , Term Paper
Free
The paper 'The Marketing Strategies of the Organizations' is a perfect example of a marketing term paper. The study intended to have a wide-ranging analysis of the impact of changing demographics on the marketing strategies of the organizations. The hypothesis commences with defining the demographics and marketing strategies.
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Merger and Acquisition Between Wells Fargo and Wachovia Marketing Term Paper
7 pages (1795 words) , Download 0 , Term Paper
Free
The growth of firms is by purchasing other companies, this merger could be the buying of one firm by another. The acquisition is uniquely in the same principal as a merger but is usually described to reference huge firm purchases.  In other words, mergers and acquisitions are basically friendly hostility also occurs. 
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Public Relations and Ad Campaign for Cover Girl Cosmetics Marketing Business Plan
9 pages (2005 words) , Download 0 , Business Plan
Free
Cover Girl is a cosmetic manufactured by an American based company called Noxell. The company has employed various advertising strategies to improve the sale of this cosmetic - fashion Cover Girl models who appear in women magazines are shown wearing the products. There is a variety of cover girl brands sold at fair prices.
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The Snog Pure Frozen Yogurt: A Comprehensive Marketing Plan Marketing Business Plan
22 pages (5817 words) , Download 1 , Business Plan
There are a number of multinational brands that are already successful such as the Oreo biscuit in the city of Shangai in China. To capture more customers, Snog Company has developed a way to fit into the Chinese market since the customers prefer less sugar content. Snog company flavors have also been improved to attract more consumers. 
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Cougar CM LLC Marketing Plan Marketing Business Plan
7 pages (1858 words) , Download 0 , Business Plan
Free
Cougar construction management is well known for its unique and special residential designs and renovations according to the needs of the clients to the core. Without compromising the quality and value, the business has done well in gaining the attention of the residential and commercial clients but still aims to enhance the market so that it could fulfill the needs and wants of the new clients.
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Developing an Advertising Campaign for a Product of Praveen Clothesline Company in UK Marketing Term Paper
6 pages (1795 words) , Download 0 , Term Paper
Free
Project management will involve resource allocation and proper planning of time and other available resources. This project development will also help overcome the constraints that may arise, and carry an analysis on deliverables, stakeholders’ management analysis, project management, and control, risk management, budget and project quality. 
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