Our website is a unique platform where students can share their papers in a matter of giving an example of the work to be done. If you find papers
matching your topic, you may use them only as an example of work. This is 100% legal. You may not submit downloaded papers as your own, that is cheating. Also you
should remember, that this work was alredy submitted once by a student who originally wrote it.
The paper "Service Blueprint of Angel’s Restaurant " is a good example of a marketing case study. As competition is increasing in the restaurant industry, service quality is extremely vital for a restaurant to achieve success. A service blueprint is imperative in an organization; it aids the organization to key out and visually describe tasks, actions, and ways of providing a particular service.
The paper “The Future of the Building and Construction Industry in Mexico City” is a convincing example of a term paper on marketing. The analysis seeks to analyze and establish the existing industry situations and their likely change trends in the future. An external industry environment using the PESTLE analysis establishes that in the future increased political support.
Preview sample
sponsored ads
Hire a pro to write a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
The paper "Situational Analysis: Samteo Childcare Centre" is a great example of a marketing case study. Mrs. Hwany Yangbok established Samteo Childcare Centre is 2012 and is located at Lidcombe area, New South Wales, Australia. Mrs. Hwany has a degree in Education and Counseling and she is proficient in three languages: Japanese, Korean and English.
The paper "Brand Analysis Project - Care Super " is a good example of a marketing case study. Care super was established in 1986 as one of the superannuation fund specifically designed to provide members with the means to save for a financially secure future on retirement. Care super is one of the Australian super funds that have recorded strong performance over the past years as it continues to grow.
The paper "Analysis of Nike and Reebok Companies" is an outstanding example of a marketing case study. This report deals with two companies, Nike and Reebok. They are concerned with the production and distribution of various products. However, emphasis on the Nike Jackets and the Reebok shoes is considered.
The paper "Effectiveness of the Marketing Mix: Case of Sanitarium WeetBix" is a perfect example of a marketing case study. The purpose of this report is to examine the marketing mix of Sanitarium WeetBix within the context of the Australian market. The report offers an evaluation of the effectiveness of the marketing mix in response to the needs and wants of the Australian target-market.
The paper "Factors That Impacts Cochlear’s Overseas Marketing" is a great example of a marketing case study. As the 21st century unfolds, hearing diseases have been in the increase, as a result of various industrial noise. The situation has provided opportunities for some people to venture into the business and help solve that societal problem.
The paper "Virgin Australia Organizational Culture Analysis" is a good example of a marketing case study. The analysis is a review of the service encounter personal journal. Among the reviewed service encounters include a flight service travel to Egypt with the Virgin Australia airlines, a tour guide service encounter with the Australian motoring services.
The paper "Cochlear: Marketing Strategies for the Overseas Market" is an outstanding example of a marketing case study. Cochlear is an international biotechnology company that is based in Sydney Australia and it is best known for its technology in-ear implants. The main products that cochlear limited designs, manufactures as well as distribute are the nucleus cochlear implants.
The paper "Brand Equity and Associated Metrics in Marketing" is an outstanding example of marketing coursework. Marketing experts have identified the equity of a brand as being among the most powerful of intangible assets that drive the value of a corporate (Lev 2005). Others are of the opinion that brands are representative of a company’s large assets, commanding about forty percent of a firm’s market value.
8 pages (2529 words)
, Download 0
, Literature review
Free
The paper "Brand Equity and Associated Metrics" is an outstanding example of a marketing literature review. Branding discourse occupies central role in most marketing literature and real-life business situations. In the ever-growing competitive market where there is a consistent proliferation of new brands, brand equity becomes a core phenomenon in outwitting competition.
The paper "Colgate-Palmolive Australia Pty Ltd Target Market" is a good example of a marketing case study. Business success is defined by the level of profits generated by a company or an organization. Given the fact that the main aim of every business is to maximize profits, companies and organizations usual set some strategies that direct them to their desired level of success.
The paper "FPA Consumer Advertising Campaign " is a perfect example of a marketing case study. These communication pieces display life not to be complex in terms of financial planning; these ads inform Australians that regardless of how complex their financial situations might be, they can be turned around and work for better.
The paper 'Strategic Organizational Expansion onto the Global Market - Driza Bone" is a good example of a marketing case study. This report offers a review of strategic organizational expansion onto the global market. In this regard, the report reviews key internal and external macroeconomic factors for consideration.
The paper “Situational Analysis of Barbara's Beauty and Nails” is a meaty example of a report on marketing. Barbara’s Beauty & Nails is a fully-fledged beauty salon keen on providing value-added services to customers. The salon offers quality hair care services, quality products, and providing a pleasant atmosphere to customers.
The paper "Market Trends - McDonald's Fast Food Outlets" is an outstanding example of a marketing assignment. The paper will look at the organisation that I work in that is McDonalds Fast Food outlets. The company has been successful in many countries including Australia. The company has its share in the Australian and international markets.
The paper "Marketing Audit Report of Yoplait Yoghurt" is a good example of a marketing case study. Marketing is the proactive complex process by which business companies expresses customer's interest and values. Thus, the process generates the strategies and approaches that explore the sales techniques, business communication pattern as well as business developments.
The paper "Marketing Audit Report of Bega Tasty Cheese" is an outstanding example of a marketing case study. The purpose of this market audit report is to research and examine the marketing mix of Bega Tasty Cheese within the context of the Australian market. In addition, the report offers a detailed evaluation of the effectiveness of the marketing mix in response to the needs and wants of the Australian target-market.
The paper "Marketing Audit Report of McCain Frozen Pizza" is a perfect example of a marketing case study. McCain Frozen Pizza is an international leader in the production of frozen food. The company is an employer of more than 20, 000 people and operates about 50 production facilities in the world (Yung 2012, p. 2).
The paper "Consumer Decision-Making " is a great example of a marketing essay. Is the process involved in an individual’s way of making a decision regarding how to spend their available resources such as time, effort, and money on items that are related to consumption (Schiffman and Kanuk, 1997). It is the process and activities that people engage in while in search of, selection, purchasing, using, evaluation.
The paper “Experience at the National Multicultural Event” is a persuasive example of a case study on marketing. With the increasing levels of globalization resulting from liberalization of markets, efficient flow of information, and integration of markets, the level of competition in the hospitality sector has increased tremendously.
The paper “The Situation Analysis of Eagle Boys Pizza” is a thoughtful example of a report on marketing. This situation analysis of Eagle Boys Pizza located in 353 Anzac Highway Plympton whose vision is to be the preferred choice in food processing and mission to spread, happiness reviews the current characteristics and status of the firm where the major purpose is to provide pizzas to Aussies.
12 pages (3000 words)
, Download 0
, Research Paper
Free
The reports make an environmental analysis along with consumer behavior analysis to identify the possible opportunities and threats for BMW for the development of “Brilliant”. A detailed investigation highlights ample opportunity for BMW to target its new car “Brilliant” and penetrate deeper into the luxurious car segment.
18 pages (7740 words)
, Download 0
, Research Proposal
Free
The paper "Service Quality in Jordanian Banking" is a perfect example of a marketing research proposal. Purpose: The study looks to determine whether the six demographic factors experiences mean differences between the perceptions of service quality in the banking sector. Methodology: Data was collected from the distribution of questionnaires based on which ANOVA and post-hoc Tukey tests.
The paper "Ethical Consumerism: Challenges and Opportunities in Global Markets" is a good example of marketing coursework. Ethical consumerism refers to the act of buying products are founded on the foundations of ethics in production and distribution. It refers to the act of doing what is right indirectly.
The paper "International Marketing Opportunity Analysis of Harvey Norman " is a great example of a marketing case study. Harvey Norman is a large retailer with its headquarters in Australia. The company has more than 270 stores in different parts of the world which deal with discounted furniture, beddings and electronics.
The paper "Seven Elements of the Services Marketing Mix - Dr. Breckett" is an outstanding example of a marketing case study. Product- A product refers to anything that is offered to the market in order to satisfy a need or want (Kotler et.al, 2012). Products are divided into two broad categories depending on clients’ needs and wants, that is, consumer products and industrial products.
As a result, different firms and consumers across the globe are shifting their transactional activities into closer proximity than it was before (Saloner & Spence, 2001). Studies show that the Internet is the leading technological marvel for today’s global marketers, reshaping the demand-and the supply-side global marketplace of international marketers.
The paper "Situational Analysis of Accor Hotels" is a perfect example of a marketing case study. Accor hotels are a French group of hotels. Its headquarters are in Paris, and it owns 3600 hotels on five continents (Russell Arthur Smith, 2011). It represents several brands that range from budget lodgings to luxurious accommodation sites in exotic locations.
The paper “Societal Marketing Concept in Shipping Industry“ is a worthy variant of an essay on marketing. Societal marketing is a promotional process where the organization is conscious of the environment, consumers and general society's interests before or in the process of producing, marketing, and selling its products for-profit marketing.
The paper "William Blue Resort Marketing" is a good example of a marketing case study. William Blue Resort has been running in business since 2013. The Resort lies along at Airlie Beach, the gateway to the Whitsundays, Queensland. William Blue Resort offers a luxury boutique hotel experience at affordable prices.
The paper "Challenges Faced by the Australia Local Firms in Marketing Their Products " is an outstanding example of marketing coursework. As a result of the internet, movies and others for entertainment, Australia culture is well known across the globe. However, this does not mean that Australia products and services will be popularly introduced in other countries since being aware of a brand is not same as preferring it.
The paper "Consumer Behaviour of Provenance Restaurant " is a good example of a marketing case study. Provenance Restaurant was built in 1856 during the gold rush in the old bank of Australasia. It is located at 86 Ford St, Beechworth, Victoria. The hotel dining rooms are 6m grandiose ceilings, original arched windows and ornate rosettes.
The paper “Alton Organisation Situation Analysis” is an informative variant of a report on marketing. This report reviews the Alton business organization. The organization was established in 2001 and has its headquarters in Manchester City. Majorly, the business serves as a retail outlet for electronic products ranging from phones, electric gadgets to computer accessories.
The paper “Role of Marketing Communications and Establishing an Appropriate Budget in a Marketing Communication Strategy“ is a spectacular variant of an essay on marketing. Advertising is the platform through which companies can effectively and efficiently communicate with their target audience and respond to their needs.
The paper "Customer Satisfaction: Case of Hilton Hotels" is a good example of a marketing case study. The research develops a market survey evaluating the levels of service satisfaction by Hilton Hotels' consumers. In this regard, the research focuses on establishing their perception of the quality and nature of research adopted in the market.
The paper “Coca-Cola - Providing More Infrastructures in the Diverse Market to Satisfy Customers Needs” is a thoughtful variant of a case study on marketing. Coca-Cola is an international company that has its bases in Atlanta, Georgia in the United States of America. The company produces a variety of soft drinks across the world based on the different tastes and preferences of the consumers.
The paper "Ray White: Real Estate Property Agents" is a great example of a marketing case study. The real estate industry in Australia re-established itself following the global financial crisis and has continued to grow over the past few years. The Australian real estate market has witnessed a significant amount of inbound capital from investors overseas.
The paper "Samsung Company - Marketing Planning" is a good example of a marketing case study. This report recommends that the Samsung Company ought to establish a marketing plan to make it more competitive in the future. SWOT analysis of the company’s marketing strategies indicates that it has to address various issues.
The paper "Use of Social Media by e-Commerce Businesses to Enhance Business Model" is an outstanding example of marketing coursework. The internet has created new opportunities for gathering and sharing information as a result changing simple communication acts into critical elements of businesses.
The paper "Hanto Drink Product of the Queen Beverage Company " is a perfect example of a marketing case study. TheQueen BeverageCompany will be a beverage company that will be manufacturing and distributing energy and soft drinks within Australian. The company will primarily offer non-alcoholic beverages both sparkling beverages and still beverages.
The paper 'Starbuck’s Marketing Analysis" is a good example of a marketing case study. Starbucks deal with and purchase as well as roast the high-quality bean, specialty coffee, and sell them in combination with other beverages. Other than coffee drinks, Starbucks sells coffee drink equipment, espresso machines, coffee brewers, as well as grinders.
The paper 'Factors to Be Considered When Designing Sales Territories" is a great example of a marketing assignment. Forecasting is a technique employed by businesses to estimate future aspects of the business. This is a critical management aspect for any business organization. The main role of forecasting in this context is to come as close as possible to an accurate future scenario.
The paper "Customer Buying Behavior" is an outstanding example of a marketing essay. Consumer serves a very vital part of the economy. For marketers, consumer behavior plays an important part in their decision making. The way in which the consumers behave and make their decision to purchase is important in coming up with efficient marketing methods (Jobanputra, 2009).
The paper "Marketing Channels - Amazon.com" is a great example of a marketing case study. The retail selling price, in this case, should be controlled by the Amazon.com. In a marketing channel, there is a transfer of goods from the point of production to the end seller and finally consumer in order to breakbulk.
The paper "Use of Relative Knowledge, Identification of Innovators " is a perfect example of a marketing assignment. Manufactures need to make good use of the product characteristics which include relative advantage, compatibility, complexity, observability and trialability so as to speed up the acceptance of the GPS car navigation system.
The paper "Buyer Behavior - North Face " is a good example of a marketing case study. Perception is a process whereby an individual receives, selects, and interprets stimuli to form a coherent and meaningful picture of the world. Perception involves two things inherent predispositions and physical stimuli. Examples of inherent predispositions are motives, learning, and expectations while those of physical stimuli are smell, sight, and audio.
The paper "Internal and External Factors That Influence Consumers' Decisions" is a great example of marketing coursework. Consumers decision making is a complex discipline that has seen many scholars giving their views regarding what factors influence consumers to make decisions to purchase a product or not.
The paper 'Issue of Marketing Promotion" is a good example of a marketing assignment. The environmental friendliness of a liquid cleaning detergent is one of the social-cultural factors that are likely to influence a consumer’s purchase decision. The consumer has become more environmentally aware and will consciously search for the product they perceive to be friendly to the environment (Baker and Hart, 120).
The paper "Management Analysis of Apple Company" is an outstanding example of a marketing case study. Apple Inc is a multinational technology company specializing in computer hardware, software and business support systems. The company has been accredited with revolutionizing the computer industry through its innovation.