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Marketing Essays

Result for Subject Marketing:
19914 essays
A Marketing Plan for Sunderland International Airshow Marketing Report
8 pages (2517 words) , Download 0 , Report
Free
Airline shows are nationalistic, family-oriented events that draw a large number of individuals every year. Air shows have ended up about as prevalent as Major League Baseball – they are currently a privilege of-summer, a National side interest. Today, like never before, associations are profiting by the chance to achieve general society through the airshow venue. 
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Exporting Cyprus One Triathlete at a Time Marketing Report
18 pages (4707 words) , Download 0 , Report
Free
The athletes in Cork were getting hopeless and stood on the verge of quitting their careers in sports. The hopelessness of even the most competitive athletes was worrying for every concerned person in Cork. They needed a way out to get the athletes back on track and have their morale high toward the winning streak they always held.
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INNOC Company in the Telecommunication Services Marketing Report
9 pages (2538 words) , Download 0 , Report
Free
The purpose of the full screen within INNOC will be useful in that it will assist the company reaches decisions on whether technical resources are to be devoted towards the project. In reaching a conclusion, questions such as accomplishment of technical and commercial feasibilities can be weighed if they worth to be introduced.
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United Youth of Australia Public Relations Plan Marketing Report
8 pages (2286 words) , Download 0 , Report
Free
It is crucial for UYA to continually keep in contact with all the stakeholders involved in the project. This will not only boost the smooth running of UYA but will assist much in a system whereby everyone is accountable for their actions. Membership forms are of paramount importance at the onset of the project.
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Advertising Strategy of Pepsi and Doritos Marketing Report
8 pages (2426 words) , Download 0 , Report
Free
The main weakness with Coca-Cola is the fact that it does not own any other business in the snack industry and as such may not leverage on combining a snack and its soft drinks to attract customers. Even if it does, it might be so complicated since it will be in partnership with another major player probably with different objectives from those of Coca-Cola.
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Advertising in Social Network Sites Marketing Report
6 pages (1957 words) , Download 0 , Report
Free
Online advertising is the act in which professionals pass information regarding a particular product or service to the target market on third-party websites. Ha (2008). The main purpose of this communication is to enhance influence on the opinions, knowledge, behavior, and attitudes towards a certain brand by using advertising tools like video ads with the internet as the means of communication.
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Marketing Plan of Telehealth and Electronic Health Records Marketing Report
14 pages (3538 words) , Download 1 , Report
Free
Telehealth intends to increase patient engagement as well as focusing on the ways to prevent and manage chronic diseases among them. There is an increase in chronic diseases among the aging population. The new products will improve self-care, regulate reforms, introduce new payment models and reduce healthcare costs.
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The Globalization Initiative and Entering New Foreign Market in Phnom Penh Marketing Report
13 pages (3393 words) , Download 2 , Report
Free
Across the world, the demand for beans has sky-rocketed. This may be as a result of the fact that the health benefits of beans are quite immense. Research has suggested that the health benefits of beans are superb considering the fact that it is quite versatile in addition to the fact that it is affordable for many people within social classes. 
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Analysis of Alcoholic Market and Present Market Trend Marketing Report
11 pages (3209 words) , Download 0 , Report
Free
The United Kingdom-based venture capitalist company Arts Alliance, largely known for its huge investment portfolio in the country, is seeking to acquire the business rights of Lambs Run. The estimated business partnership of £200-300 million can help the company to leverage its present economies of scale by a significant amount. 
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Create a Marketing Plan Marketing Business Plan
11 pages (2814 words) , Download 0 , Business Plan
Free
Rubicon can be classified as Shopping Good. The product is expected to be purchased only after the consumers compare Rubicon with other similar products before making a buying decision. It is, therefore, customary to locate the product at superstores where customers can compare and buy the product. Extensive advertising will be used.
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Marketing Plan for Rococo Chocolates Marketing Business Plan
8 pages (2136 words) , Download 0 , Business Plan
Free
The internet will be an important tool to captivate the market. There will be an official website for the company which will feature the menu choices. A loyalty program will also be launched simultaneously. Program members are entitled to obtain materials such as limited edition shirts and other items.
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Marketing Plan for Coca-Cola Co Marketing Business Plan
7 pages (1874 words) , Download 1 , Business Plan
Free
Traditional advertising along with social media advertising, public relations such as sports sponsorship and direct interactions with the end consumers should be adopted as the marketing strategy to gain market share. To create awareness about a healthy lifestyle should be the focus of its strategy and the sales would automatically follow. 
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Market Plan: Launching the Professor of Plumbing Application Marketing Business Plan
7 pages (1958 words) , Download 0 , Business Plan
Free
The current technologically advanced market requires that professionals perform their duties effectively, efficiently, and with utmost accuracy and precision. The new Professor of Plumbing application is aimed to achieve these functions through the use of the Android market, Smartphone, and the iPhone to achieve these objectives.
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Innocent Drinks Retail Promotion Marketing Business Plan
16 pages (4463 words) , Download 0 , Business Plan
Free
Drinks, beverages, and juices are the primary choices an individual seeks for on numerous occasions. Scores of organizations on a local and international basis exists that fulfills the need of thirst for millions and billions of people in the form of producing carbonated drinks, fresh fruit juices, and many more of the same kind.
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Individual Digital Marketing Marketing Business Plan
12 pages (3392 words) , Download 2 , Business Plan
Free
The company also has a sister company I Want I Want who sells toys to individual customers as well. The company is focused on rendering professional services to its customer base across the UK with the ease of purchase and delivery within 24 hours of purchasing the product. They have the logistics to deliver to their overseas customers in 48 hours.
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Flying on a Full-Service Airline as Opposed to Low Fare Discount Carrier Marketing Business Plan
8 pages (2197 words) , Download 0 , Business Plan
Free
The marketing plan for Southwest Airlines is related to the launch of its new airline. The new airline will hold the key to success for the company at the global level. Southwest’s marketing strategy talks about the target market for the new airline, the availability of the new airline’s services through different locations.
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TNT Courier Service Marketing Business Plan
11 pages (3233 words) , Download 2 , Business Plan
Free
B2B customers may want any or all of the services being provided by TNT e.g. express delivery, industry solutions, e-shipping, or outsource services. With reference to the said marketing plan, B2B customers would be the ones who would seek this new line of service for the movement of their employees across geographical boundaries.
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Commerce on the Airline Industry Marketing Business Plan
9 pages (2443 words) , Download 0 , Business Plan
Free
It has operations in six continents and as per the Skytrax Industry audit, it has been acknowledged as the best airline for the year 2011. As of the year 2011, the airline has received around 30% growth for route expansion counting on a year on year basis. Its fleet comprises of carriers with the latest technology on board as well as in the cockpit.
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Export Marketing Plan of American West Beef Company Marketing Business Plan
8 pages (2179 words) , Download 0 , Business Plan
Free
The Singapore market’s nature of inviting external business entities may help the sale of the Meat of Bovines to prosper. There are certain advantages provided by the government such as 99% duty-free in imports other than addictive products like tobacco, distilled spirits, wine and luxurious items such as motor vehicles and gasoline.
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Marketing Plan of Vegan Restaurant in New York City Marketing Business Plan
9 pages (2565 words) , Download 1 , Business Plan
Free
The vegan restaurant market has gained a lot of popularity and acceptance for few years because of rising awareness of meat meals’ adverse health effects, appreciating new entrants, and providing opportunities to existing food restaurants to grow in the area of vegetarian food while promoting health and environmental stability. 
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Retail Expansion Plan of Innocent Drinks Marketing Business Plan
16 pages (4533 words) , Download 0 , Business Plan
Free
There major strengths of the company are a focused workforce, market leadership in the smoothie market, Use of healthy and natural ingredients to produce Innocent drinks, strong brand equity and customer loyalty, presence in other countries, focus on environmental and social values, and support of Coca Cola Company.
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Marketing Plan for Beauty Salon the Tulip Marketing Business Plan
7 pages (1928 words) , Download 0 , Business Plan
Free
“The Tulip” beauty salon aims at a market that is ripe for its kind of service and product provision. In this fast-paced capitalist world, people more than ever need time to unwind and tend to their bodies and “The Tulip’ provides them with just the opportunity. An idyllic location has been shortlisted for “The Tulip” that is located in the XYZ shopping mall very close to Qatar’s main business district. 
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A Marketing Audit Report for Poundworld Marketing Report
11 pages (2933 words) , Download 0 , Report
Free
It is evident that the bargain shops have rapidly increased in numbers along most high streets in the United Kingdom, partly because of the strict pricing policies or business strategy that focuses on physiological pricing. The other names for the bargain shops include pound shops or GBP1 shops.
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Cause-Related Marketing Marketing Report
7 pages (2152 words) , Download 0 , Report
Free
Through this partnership, both brand awareness and money is raised. The most common means through which these partnerships are beneficial to charities and causes are donations from companies that comprise of monies contributed by customers, suppliers, or employees (Business in the Community 102).
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Main Aspects of Marketing Plan Creating Marketing Report
9 pages (2596 words) , Download 0 , Report
Free
The elements entailed in the marketing plan will also be reviewed. Lastly, there are different assumptions derived from the marketing plan that is vital in everyday’s operations in terms of the effectiveness of the managerial team of any venture involving in any business. Its essence and contents will be discussed.
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Marketing Plan of C and J Clark International Ltd Marketing Business Plan
10 pages (2704 words) , Download 2 , Business Plan
Free
This marketing strategy provides an insight into how the company will carry out its business activities notably marketing to effectively have a significant market share in the New Zealand shoe industry. This marketing plan provides the background of the company both in the past and the present and this form the basis of crafting the plan.
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New Product or Service in an Existing Product and Service Category Marketing Business Plan
8 pages (2406 words) , Download 0 , Business Plan
Free
Grandma’s Boy fragrances are a new product conception in a very saturated, highly competitive market consisting of many upscale and mid-priced competitors. To achieve market success, the business must position according to corporate values related to family and family-oriented values, pre-existing characteristics in the two most desired target markets.
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Marketing Plan for Camp Wahanowin Marketing Business Plan
10 pages (2706 words) , Download 0 , Business Plan
Free
Camp Wahanowin has been operational since 1955 and has grown to become a market leader in camping of children during the summer breaks. However, it has been faced with stiff competition. This plan evaluates the various strengths and weaknesses of the organization and further assesses the various opportunities and threats that are likely to hinder the success of the organization.
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Strategic Business Plan Marketing Report
14 pages (5044 words) , Download 0 , Report
Free
Since the business will be operated online, therefore, there are no boundaries for the marketing and delivery of web-related services. Our company will lead with creative business ideas that suit the business requirement of growing enterprises and helps them to attract more customers at a low cost.
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Introducing a New Car in the Chinese Market Marketing Report
11 pages (3381 words) , Download 0 , Report
Free
The development of successful marketing strategies can be characterized as a challenging task especially during periods of strong market turbulence. Marketers can ensure that their plans will be welcomed by the public/target market by emphasizing on the local needs of customers without violating ethics.
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EastWest Bank and Promotion of Small Business Owners Marketing Business Plan
20 pages (5418 words) , Download 0 , Business Plan
Free
The goal of the EastWest Bank is to position the business as a quality leader that will, long-term, translate into higher pricing structures with brand-loyal customers. Thus, the objectives of asset increases through loan products and credit card approvals are achievable and founded largely on promotional prowess at the bank.
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Harley Davidson Motorcycle Promotion Plan Marketing Business Plan
27 pages (7458 words) , Business Plan
Nobody downloaded yet
Apart from all, there are companies that have iconic recognition, when such companies plan out international business expansion they had to have strategic marketing tactics. This is what gives the gateway to such iconic companies- a gateway for extension, expansion, or even succession respectively.
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Strategic Marketing Marketing Business Plan
7 pages (2566 words) , Download 1 , Business Plan
Free
One of the strategies to be employed by General Motors includes the diversification and relocation of assembling plants. General Motors has ventured into South Korea by opening assembling plants in the country (Preston, 2012, p. 68). General Motors can engage in partnerships with other manufacturing companies in order to reduce set up costs.
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Promotional Strategies and Plan Marketing Business Plan
7 pages (2089 words) , Download 0 , Business Plan
Free
Despite the desire of achieving a 30% sales volume within the first month of introducing this product to the market, this promotional plan has a four months’ timeline schedule. This schedule provides a description of the deadlines of achieving the different goals of the marketing schedule and the costs that will be involved in completing this.
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Marketing Plan for Nokia Company and Nokia Lumia 1820 Smartphone Marketing Business Plan
12 pages (3253 words) , Download 0 , Business Plan
Free
The company will offer the Nokia Lumia 1820 Smartphone in the Indian market at a price of $200 and will rely on various marketing and distribution channels to reach the customers. The product will be offered for sale through retails shops and supermarkets mainly and will be advertised on television, radio, online, and through billboards. A marketing budget of $39,700 is proposed.
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Diesel S-p-A Marketing Marketing Business Plan
7 pages (2110 words) , Download 0 , Business Plan
Free
It communicates with its target market through various advertising media. Diesel has forayed into numerous international markets and is therefore impacted by the political forces operating in different countries. The company has to adhere to the law of the land which may be different in various geographical regions of the world.
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The Three Year Marketing Plan for Mountain Spring Water, Inc Marketing Business Plan
9 pages (2607 words) , Download 2 , Business Plan
Free
The researcher has provided a new marketing mix (product, price, place and promotion) strategies that can be adopted by the firm in the next three years. Finally, the paper enumerates the financial and non-financial goals as well as the projected sales for the next three years. The company would be able to expand the scale and scope of its business operations in the future.
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Retail Marketing Plan for Topshop to Enter Argentina Marketing Business Plan
9 pages (2407 words) , Download 0 , Business Plan
Free
Established in 1964, TopShop is one of the most influential brands on the High Street and the flagship brand of the Arcadia Group. Argentina is an open market economy with a highly qualified population and a huge consumer base. Its population continues to grow although at a slower rate. The democratization of fashion in Argentina has enhanced clothing consumption.
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Sales and Marketing Plan for Pods Meetings of Shire Hotels Marketing Business Plan
15 pages (4070 words) , Download 0 , Business Plan
Free
The meeting POD brings unrivaled choice for the people who need confidential and private work and meeting spaces. The meeting POD is designed to increase the efficiency and lucidity of a meeting session. It only occupies half the space of the traditionally built meeting rooms coupled with screen-based products.
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Marketing Strategy of the Hotel Ibis in Manchester Marketing Business Plan
10 pages (3160 words) , Download 1 , Business Plan
Free
The Hotel Ibis Manchester is located on Princess Street. The above hotel belongs in the economy hotel category, meaning that its prices are at low to average range. The specific hotel can be classified as of medium size. The hotel offers its guests comfortable accommodation along with access to basic support services, such as the Internet and satellite TV.
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Global Marketing Strategy and Practice Marketing Business Plan
13 pages (3462 words) , Download 1 , Business Plan
Free
ASDA has been a dominant supermarket, operating mainly in the North of England and Wales for several years. Founded out f the merger of the Asquith chain of three supermarkets in 1965, the 1999 acquisition of the company by Wal-Mart did not change the company’s market concentration very much. Today, ASDA has rated the second-largest supermarket in the U.K. 
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How Pepsi Company Can Expand International Market and Chinese Market Marketing Business Plan
20 pages (5521 words) , Download 1 , Business Plan
Free
With the growing global population, especially in China, the market for the Pepsi Company food and beverage products continues to increase. Consequently, the Pepsi Company must fill the needs of the growing global food and beverage market. To ensure higher global revenues increase, Pepsi Company must prioritize selling the Pepsi Company products in the China market.
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Strategic Market Plan for C1 Optimum Company Marketing Business Plan
7 pages (2230 words) , Download 1 , Business Plan
Free
C 1 Optimum is a company that specializes in dealing with Total Spectrum Television (TST), Computerized Video-DVD Editor (CVE), and Safe Shot Laser (SSL). These are products that are aimed at making a great contribution to the entertainment industry. After being in the market for some time now, we deeply understand that it is a very challenging endeavor.
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Coca Cola Market Expansion Plan Marketing Business Plan
13 pages (3706 words) , Download 1 , Business Plan
Free
Coca-Cola is a carbonated drink that is sold in restaurants, stores, and vending machines globally. It is manufactured by the Coca Cola Company in Atlanta, Georgia. The Coca-Cola Company was established by DR. John Stith Pemberton in 1886. Currently, the firm is the leading manufacturer in the beverage industry globally.
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Expoting Ma'amoul to France Marketing Business Plan
15 pages (4154 words) , Download 1 , Business Plan
Free
It is evident that the cash flow of the firm is expected to rise over the months in the first year. The reason behind this enhanced cash flow is due to the increasing demand for Ma’amoul in the markets of France. The income statement (Appendix 3) indicates that the exporting firm will earn a profit at the end of the first year’s operation. 
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Marketing Management at the Hellenic Telecommunications Organization Marketing Business Plan
11 pages (3476 words) , Download 0 , Business Plan
Free
The marketing campaign will target the consumers living in urban and rural areas while continuing to expand the market reach across other parts of the country. Providing Hybrid Broadcast Broadband TV will exploit the next big industry development, taking into account that the EU has been pushing its member states to switch from analog to digital television. 
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Acme Tea Marketing Plan Marketing Business Plan
15 pages (4590 words) , Download 1 , Business Plan
Free
What makes Acme different from the competition is the quality of teas produced and a strong quality assurance focus. The United Kingdom is the best new market for entry because tea is the main social drink in the country. There is already much demand from many different consumer segments, making the UK a much better opportunity to expand the brand.
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Marketing Plan for Quick Travel Medical Systems Inc Marketing Business Plan
15 pages (4213 words) , Download 1 , Business Plan
Free
The business model established for Quick Travel Services, Inc. surpasses any service ideology provided by regional hospitals and clinics. Our company’s dedication to providing excellence in service delivery, personalization, and rapid scheduling capabilities due to mobility is unparalleled in the competitive industry.
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Marketing Communications Plan Marketing Business Plan
24 pages (6367 words) , Business Plan
Nobody downloaded yet
Those individuals involved in branding, direct marketing, advertising, brand language, graphic design, packaging, marketing, sponsorship, promotion, public relations, publicity, online marketing, sales and sales promotion are referred to as marketing communication managers, Marcom managers or marketing communicators.
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Adidas Sponsorship - Target Market Evaluation and Match with the Brand Adidas Marketing Business Plan
6 pages (1865 words) , Download 1 , Business Plan
Free
Premium+
Sporting activities during the youthful stage will influence one's preferences and practices later in life. Adidas is a company that focuses on sporting activities, and its brand specializes in footwear and apparel. The company is very popular with sports activities where its brand image is promoted in sports such as running, basketball, football, and tennis.   
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