Marketing Essays

Promotional marketing within any organization frames a vital part in the 21st-century context. It acts as a tool for assuring the overall sustainability of the organization in a competitive market. The promotional activities are conducted in order to communicate effectively with the customers.

A survey was conducted to investigate the ways that our client, Gypsea, conducts marketing and other issues; there was a realization that although it has an amount of online presence, this medium has not been put to its utmost use. There is not much going on in the online medium. Online marketing techniques are not topnotch.

The company attains a significant competitive advantage by offering customers the Egyptian style of jewelry designed by artists contracted from Egypt. Attributes such as superior quality and designs of jewelry offered within various price ranges enable the company to appeal to the customers. These factors contribute to positioning the company as a market leader in the jewelry industry.

The major purpose of marketing communication is to for a business organization is to create awareness of the products and services that they produce and the position of the business organization. They always achieve this by using things such as press releases, brochures, trade show presentations, and websites. There needs to be proper planning of the whole process.

Apple Inc. enjoys a high brand value in the market along with a wide base of loyal customers worldwide. The products are manufactured with the latest technologies and are considered to be status symbol items. The growing market demands in emerging nations are prospective business opportunities for the company.

Philips Morris International Inc. (PMI) is regarded as one of the world’s leading tobacco company, with operations in around 200 countries. Originally started in 1847 as a single shop on Bond Street in London, UK, selling tobacco products as well as ready-made cigarettes by Philip Morris, it has evolved into the world’s best-selling cigarette company.

Market competition is one of the major factors considered by organizations for ensuring better sustainability and performance. In this context, organizations are identified to be focussed on marketing activities in an immense manner with the aim of ascertaining that products and/or services are offered in accordance with market demand and consumers’ preferences.

The paper also recommends appropriate strategies for the company to sustain its strong and sustainable position in this respective business industry. The report explores the marketing strategies and practices of WBs and provides an effective set of measures in response to the current business functions of the organisation.

The report identifies that segmentation strategies, brand positioning, the utilization of psychographics, digital marketing usage patterns, and the procurement of important certifications are common marketing practices in both nations. The most significant disparity in marketing strategies included a very different perspective on the relevancy and importance of customer relationship management.

Lays is the brand name and even the company name that founded this specific product type in 1932. Since 1965 Lays is owned by PepsiCo. This group is known as Walker’s in Ireland and the United Kingdom, Chipsy in Egypt, Margarita in Columbia, Poca in Vietnam, Smith’s in Australia, Tapuchips in Israel, and Sabritas in Mexico.

When faced with a variety of alternatives, a client is often bound to make a rational choice of the products being offered, usually guided and limited by his budget constraints. He goes with a product choice that would tend to optimize his utility. Here marketing plays a vital role in informing the consumers about the product and convincing them to buy the product.

Marketing management is regarded as a business study, which tends to facilitate modern business organizations in applying effective marketing techniques. In the modern-day context, the significance of marketing management has been increased for companies manifold with an increased level of globalization and internationalization.

The gym, fitness, and health industry has been identified as one of the fastest-growing industries in the current German business sector. In recent years, the industry has been recognized to achieve considerable growth not only in accomplishing financial progress, but also to obtain extensive augmentations in its valuable memberships.

The company is a subsidiary of German Volkswagen. The primary task of the organization is designing, manufacturing, engineering, and distributing the luxury automobiles which are under the Bentley marquee. The Company is based in Crewe, England. It was founded on 18th January 1919 by W.O. Bentley in Cricklewood in London and was later acquired in 1931 by Rolls-Royce.

Atlantic Quench Cranberries (AQC) is a renowned fruit juice provider. The core product of the company is cranberry and it aims at providing different fruit juices to the customers. It has also introduced low sugar level fruit drinks. The fruit juice industry in the UK has encountered severe challenges due to the change in taste and preference of the consumers. 

Each media platform is quite influential, i.e. television, radio, online, etc. However, it is important to discuss that the advertising industry which is worth $ 19 billion is of vital significance among them all (Aitchison, 2012).  Advertising is present all over television, newspapers, radio, and the Internet, to name a few, and influences our everyday life.

In 2000, Cadillac’s sales ($700 million) sank to sixth (half that of 1978, Cadillac's peak year), behind Lexus, BMW, and Mercedes. Cadillac appeals mainly to older males and younger people seeking luxury car shop elsewhere. Therefore, if the company does not pick up sales among younger shoppers, profits will go the way of fins.

An external and internal environmental analysis has been conducted for the organization. Porter’s value chain firm-level framework has been adopted for the internal environment analysis. On the other hand, PESTLE analysis has been conducted to determine the impact of external environmental factors on the business operation process of Merlin Entertainment Plc.

Airline shows are nationalistic, family-oriented events that draw a large number of individuals every year. Air shows have ended up about as prevalent as Major League Baseball – they are currently a privilege of-summer, a National side interest. Today, like never before, associations are profiting by the chance to achieve general society through the airshow venue. 

The athletes in Cork were getting hopeless and stood on the verge of quitting their careers in sports. The hopelessness of even the most competitive athletes was worrying for every concerned person in Cork. They needed a way out to get the athletes back on track and have their morale high toward the winning streak they always held.

The purpose of the full screen within INNOC will be useful in that it will assist the company reaches decisions on whether technical resources are to be devoted towards the project. In reaching a conclusion, questions such as accomplishment of technical and commercial feasibilities can be weighed if they worth to be introduced.

It is crucial for UYA to continually keep in contact with all the stakeholders involved in the project. This will not only boost the smooth running of UYA but will assist much in a system whereby everyone is accountable for their actions. Membership forms are of paramount importance at the onset of the project.

The main weakness with Coca-Cola is the fact that it does not own any other business in the snack industry and as such may not leverage on combining a snack and its soft drinks to attract customers. Even if it does, it might be so complicated since it will be in partnership with another major player probably with different objectives from those of Coca-Cola.

Online advertising is the act in which professionals pass information regarding a particular product or service to the target market on third-party websites. Ha (2008). The main purpose of this communication is to enhance influence on the opinions, knowledge, behavior, and attitudes towards a certain brand by using advertising tools like video ads with the internet as the means of communication.

Telehealth intends to increase patient engagement as well as focusing on the ways to prevent and manage chronic diseases among them. There is an increase in chronic diseases among the aging population. The new products will improve self-care, regulate reforms, introduce new payment models and reduce healthcare costs.

Across the world, the demand for beans has sky-rocketed. This may be as a result of the fact that the health benefits of beans are quite immense. Research has suggested that the health benefits of beans are superb considering the fact that it is quite versatile in addition to the fact that it is affordable for many people within social classes. 

The United Kingdom-based venture capitalist company Arts Alliance, largely known for its huge investment portfolio in the country, is seeking to acquire the business rights of Lambs Run. The estimated business partnership of £200-300 million can help the company to leverage its present economies of scale by a significant amount. 

Rubicon can be classified as Shopping Good. The product is expected to be purchased only after the consumers compare Rubicon with other similar products before making a buying decision. It is, therefore, customary to locate the product at superstores where customers can compare and buy the product. Extensive advertising will be used.

The internet will be an important tool to captivate the market. There will be an official website for the company which will feature the menu choices. A loyalty program will also be launched simultaneously. Program members are entitled to obtain materials such as limited edition shirts and other items.

Traditional advertising along with social media advertising, public relations such as sports sponsorship and direct interactions with the end consumers should be adopted as the marketing strategy to gain market share. To create awareness about a healthy lifestyle should be the focus of its strategy and the sales would automatically follow. 

The current technologically advanced market requires that professionals perform their duties effectively, efficiently, and with utmost accuracy and precision. The new Professor of Plumbing application is aimed to achieve these functions through the use of the Android market, Smartphone, and the iPhone to achieve these objectives.

Drinks, beverages, and juices are the primary choices an individual seeks for on numerous occasions. Scores of organizations on a local and international basis exists that fulfills the need of thirst for millions and billions of people in the form of producing carbonated drinks, fresh fruit juices, and many more of the same kind.

The company also has a sister company I Want I Want who sells toys to individual customers as well. The company is focused on rendering professional services to its customer base across the UK with the ease of purchase and delivery within 24 hours of purchasing the product. They have the logistics to deliver to their overseas customers in 48 hours.

The marketing plan for Southwest Airlines is related to the launch of its new airline. The new airline will hold the key to success for the company at the global level. Southwest’s marketing strategy talks about the target market for the new airline, the availability of the new airline’s services through different locations.

B2B customers may want any or all of the services being provided by TNT e.g. express delivery, industry solutions, e-shipping, or outsource services. With reference to the said marketing plan, B2B customers would be the ones who would seek this new line of service for the movement of their employees across geographical boundaries.

It has operations in six continents and as per the Skytrax Industry audit, it has been acknowledged as the best airline for the year 2011. As of the year 2011, the airline has received around 30% growth for route expansion counting on a year on year basis. Its fleet comprises of carriers with the latest technology on board as well as in the cockpit.

The Singapore market’s nature of inviting external business entities may help the sale of the Meat of Bovines to prosper. There are certain advantages provided by the government such as 99% duty-free in imports other than addictive products like tobacco, distilled spirits, wine and luxurious items such as motor vehicles and gasoline.

The vegan restaurant market has gained a lot of popularity and acceptance for few years because of rising awareness of meat meals’ adverse health effects, appreciating new entrants, and providing opportunities to existing food restaurants to grow in the area of vegetarian food while promoting health and environmental stability. 

There major strengths of the company are a focused workforce, market leadership in the smoothie market, Use of healthy and natural ingredients to produce Innocent drinks, strong brand equity and customer loyalty, presence in other countries, focus on environmental and social values, and support of Coca Cola Company.

“The Tulip” beauty salon aims at a market that is ripe for its kind of service and product provision. In this fast-paced capitalist world, people more than ever need time to unwind and tend to their bodies and “The Tulip’ provides them with just the opportunity. An idyllic location has been shortlisted for “The Tulip” that is located in the XYZ shopping mall very close to Qatar’s main business district. 

It is evident that the bargain shops have rapidly increased in numbers along most high streets in the United Kingdom, partly because of the strict pricing policies or business strategy that focuses on physiological pricing. The other names for the bargain shops include pound shops or GBP1 shops.

Through this partnership, both brand awareness and money is raised. The most common means through which these partnerships are beneficial to charities and causes are donations from companies that comprise of monies contributed by customers, suppliers, or employees (Business in the Community 102).

The elements entailed in the marketing plan will also be reviewed. Lastly, there are different assumptions derived from the marketing plan that is vital in everyday’s operations in terms of the effectiveness of the managerial team of any venture involving in any business. Its essence and contents will be discussed.

This marketing strategy provides an insight into how the company will carry out its business activities notably marketing to effectively have a significant market share in the New Zealand shoe industry. This marketing plan provides the background of the company both in the past and the present and this form the basis of crafting the plan.

Grandma’s Boy fragrances are a new product conception in a very saturated, highly competitive market consisting of many upscale and mid-priced competitors. To achieve market success, the business must position according to corporate values related to family and family-oriented values, pre-existing characteristics in the two most desired target markets.

Camp Wahanowin has been operational since 1955 and has grown to become a market leader in camping of children during the summer breaks. However, it has been faced with stiff competition. This plan evaluates the various strengths and weaknesses of the organization and further assesses the various opportunities and threats that are likely to hinder the success of the organization.

Since the business will be operated online, therefore, there are no boundaries for the marketing and delivery of web-related services. Our company will lead with creative business ideas that suit the business requirement of growing enterprises and helps them to attract more customers at a low cost.

The development of successful marketing strategies can be characterized as a challenging task especially during periods of strong market turbulence. Marketers can ensure that their plans will be welcomed by the public/target market by emphasizing on the local needs of customers without violating ethics.

The goal of the EastWest Bank is to position the business as a quality leader that will, long-term, translate into higher pricing structures with brand-loyal customers. Thus, the objectives of asset increases through loan products and credit card approvals are achievable and founded largely on promotional prowess at the bank.

Apart from all, there are companies that have iconic recognition, when such companies plan out international business expansion they had to have strategic marketing tactics. This is what gives the gateway to such iconic companies- a gateway for extension, expansion, or even succession respectively.