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Marketing Essays

Result for Subject Marketing:
19901 essays
Integrated Marketing Communication Plan for Costa Coffee Marketing Report
13 pages (3383 words) , Download 1 , Report
Free
The marketing objectives of the plan are to increase the purchases and uptake of Costa Coffee products among college students. The strategy of providing discounts to college students ensures that these objectives are attainable. The business should also increase its market share and expand its business outlets.
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Sales Promotion and PR Portfolio Marketing Report
7 pages (3351 words) , Download 0 , Report
Free
Sales promotion and PR are two of the most important elements of the promotional mix along with advertisement, personal selling, and direct marketing. Sales promotion refers to the techniques used by companies to increase sales within a short period, while PR is managing the flow of information between organizations and the public.
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Blackberry Products Marketing Report
16 pages (4569 words) , Download 0 , Report
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The market is influenced by technology and it is of core importance that the concerned companies should stay updated with the progress and future trends that shape up the entourage around the market. The market is extremely volatile and unexpected innovations can do wonders for a company.
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The Apple Company Hi-Tech Product Marketing Report
12 pages (3307 words) , Download 0 , Report
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Innovation and invention in both low-tech and hi-tech products are one of the core objectives and main aim of Apple and other global co-operations and local profit-making organizations. Over the years, Apple has established a considerable number of hi-tech products thus placing it as one of the most inventive and innovative global marketing corporations.
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Starbucks Service Analysis Marketing Report
8 pages (2380 words) , Download 0 , Report
Free
Gerald Baldwin, Gordon Bowker, and Zoey Siegl started a small coffee shop in 1971 aiming at offering the customers an excellent coffee experience. Since then, Starbucks has been achieving success in the coffee retailer industry introducing innovative and distinctively appealing products and services to its target market with zeal and zest (Allison, 2010).
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Integrated Marketing Strategy Marketing Report
11 pages (3106 words) , Download 0 , Report
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The company ranked 2nd position in the largest information technology companies in terms of revenue followed by Samsung Electronics. The current head is Tim Cook. In this report, we will take consider Apple iPad as our product. Apple iPad was introduced in the market on January 27, 2010.
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Service Analysis in Tourism Sphere Marketing Report
11 pages (3192 words) , Download 0 , Report
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In order to achieve success in this sector the company has been recommended to carry out service packaging & offer add-on facilities, carry out marketing activities for the intended service, ensuring proper distribution channel and offer facilities to the customers in the form of discounts or instalment facilities.     
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Australia Consumer Market Behaviour Marketing Report
8 pages (2350 words) , Download 0 , Report
Free
Woolworth is Australia’s largest supermarket and grocery chain stores in Australia. The company was first established in 1924. The company grew sufficiently after December 1924 and established several stores and branches across Australia. Woolworths sells a variety of goods at cheapest prices claiming money back guarantee
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Marketing Planning and Promotion for The Sony 3D-R Virtual Visor Marketing Report
18 pages (5120 words) , Download 0 , Report
Free
To launch this product successfully in China, a country with ample opportunities for profit with the luxury market, Sony will be utilizing psychographic segmentation strategies, targeting the luxury consumer with a tendency to allow social factors to drive consumption, and a very well-invested promotional strategy involving billboards, television commercial production.
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Product Development Plan of a 4G Implementation in a Mobile Handset Marketing Report
7 pages (1971 words) , Download 0 , Report
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The telecom market has evolved dramatically over the last few years with 3G becoming a prominent technology used in the markets across the globe. The business models in the telecom industry have shifted from the traditional hardware-driven business models to the software and service-based business models.
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An International Marketing Analysis for Unilever Marketing Report
12 pages (4133 words) , Download 2 , Report
Free
The study begins with a macro-environmental scan of the UAE in the form of PEST analysis, followed by a micro-environmental scan based on Porter’s Five-Forces Model. An internal company analysis of Unilever is thereafter undertaken with the SWOT framework, followed by a discussion on Lipton’s marketing strategy, segmentation and positioning.
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Market Planning for the Market Penetration of a Financial Services Unit for First Response Finance Marketing Report
9 pages (2644 words) , Download 0 , Report
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The analysis indicates that the UK is emerging from a major credit crunch which has led to an emphasis on regulating the financial services industry. However, the UK economy has recovered and this provides the impetus for the further development and enhancement of the financial services industry. In terms of the markets, consumers are individualized in their outlook.
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CoCo Water Selling Strategies Marketing Report
10 pages (2988 words) , Download 0 , Report
Free
The sweet and pure coconut water has enormous therapeutic features and considered to be a major thirst-quenching health drink for individuals of age groups. These types of products are healthier than those of energy drinks present in the market. Tender Coconut water is loaded with salts, vitamins, minerals, and sugar.
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The Distribution Strategy of Fitbit Flex Marketing Report
16 pages (4233 words) , Download 0 , Report
Free
This report looks into the internal and external environment of Fitbit Flex with respect to its competitors with the help of a SWOT analysis. One done with the discussion of SWOT it looks into the distribution strategy of Fitbit Flex across the world. In the next part, it talks about the various advantages of Fitbit Flex over the other products.
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Strengths and Weakness of the Organization of Microsoft Corporation Marketing Report
10 pages (2610 words) , Download 0 , Report
Free
In order to increase the brand image and awareness of the products, the organization needs to offer high attention to its marketing activities. This might prove effective for the organization thereby amplifying its profitability and efficiency in the market. As a result, the organization of Microsoft needs to spend a different percentage of its total marketing budget. 
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Marketing Communication in Unilever Marketing Report
12 pages (3286 words) , Download 0 , Report
Free
Unilever is the world’s most renowned FMCG brands with top of the line products like Dove, Lux, Knorr soups and many others. It has a worldwide presence in every country with products being sold everywhere. Despite being such a famous company, Unilever faced problems in growth in terms of sustainability and sales.
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Met Life Company Operations Analysis Marketing Report
9 pages (2374 words) , Download 0 , Report
Free
Met Life, Inc. is one of the leading corporate providers of group life insurance products such as whole life products, universal terms, as well as, individual insurance products a range of employee benefit programs and annuities. One of the company’s major operations weaknesses is attributed to its current overdependence on the already saturated US market.
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Inter-Firm and Industry Analysis Marketing Report
13 pages (3793 words) , Download 0 , Report
Free
The financial statements have been used in undertaking the analysis. Consequently, the financial analysis has employed financial ratios to compare the financial performance and position of the firms under the analysis. In undertaking the financial analysis of the two firms, the return on common equity shareholders has been used as the primary factor of the analysis.
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4Ps Marketing Mix Implementation Marketing Report
13 pages (3537 words) , Download 0 , Report
Free
The marketing mix is a set of strategies, tactics, activities and actions that a company develops and implements for the promotion of its products. The 4Ps which typically make up a marketing mix are Price, Product, Place and Promotion. Marketing mix forms a part of the company and if it is handled in the right way it can give great success.
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Promotional Marketing With Respect To Chocolate Industry Marketing Report
10 pages (3032 words) , Download 0 , Report
Free
Promotional marketing within any organization frames a vital part in the 21st-century context. It acts as a tool for assuring the overall sustainability of the organization in a competitive market. The promotional activities are conducted in order to communicate effectively with the customers.
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Industry Consultancy and Online Presence Marketing Report
12 pages (3472 words) , Download 0 , Report
Free
A survey was conducted to investigate the ways that our client, Gypsea, conducts marketing and other issues; there was a realization that although it has an amount of online presence, this medium has not been put to its utmost use. There is not much going on in the online medium. Online marketing techniques are not topnotch.
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Managing an Art Business and the Case of Beauclaire Marketing Report
14 pages (4218 words) , Download 0 , Report
Free
The company attains a significant competitive advantage by offering customers the Egyptian style of jewelry designed by artists contracted from Egypt. Attributes such as superior quality and designs of jewelry offered within various price ranges enable the company to appeal to the customers. These factors contribute to positioning the company as a market leader in the jewelry industry.
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Integrated Marketing Communications Plan and Campaign Marketing Report
18 pages (4727 words) , Download 0 , Report
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The major purpose of marketing communication is to for a business organization is to create awareness of the products and services that they produce and the position of the business organization. They always achieve this by using things such as press releases, brochures, trade show presentations, and websites. There needs to be proper planning of the whole process.
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External Business Environment of Apple Inc Marketing Report
11 pages (3420 words) , Download 1 , Report
Free
Apple Inc. enjoys a high brand value in the market along with a wide base of loyal customers worldwide. The products are manufactured with the latest technologies and are considered to be status symbol items. The growing market demands in emerging nations are prospective business opportunities for the company.
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Communication Audit for Philip Morris Marlboro Marketing Report
8 pages (2287 words) , Download 0 , Report
Free
Philips Morris International Inc. (PMI) is regarded as one of the world’s leading tobacco company, with operations in around 200 countries. Originally started in 1847 as a single shop on Bond Street in London, UK, selling tobacco products as well as ready-made cigarettes by Philip Morris, it has evolved into the world’s best-selling cigarette company.
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Marketing Audit and Set Marketing Objectives for Holiday Inn Marketing Report
9 pages (2884 words) , Download 0 , Report
Free
Market competition is one of the major factors considered by organizations for ensuring better sustainability and performance. In this context, organizations are identified to be focussed on marketing activities in an immense manner with the aim of ascertaining that products and/or services are offered in accordance with market demand and consumers’ preferences.
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Entertainment and the Arts Marketing Marketing Report
11 pages (3080 words) , Download 0 , Report
Free
The paper also recommends appropriate strategies for the company to sustain its strong and sustainable position in this respective business industry. The report explores the marketing strategies and practices of WBs and provides an effective set of measures in response to the current business functions of the organisation.
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A Comprehensive Study on Marketing Practices in Kuwait and the USA Marketing Report
15 pages (5431 words) , Download 0 , Report
Free
The report identifies that segmentation strategies, brand positioning, the utilization of psychographics, digital marketing usage patterns, and the procurement of important certifications are common marketing practices in both nations. The most significant disparity in marketing strategies included a very different perspective on the relevancy and importance of customer relationship management.
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Applied Buyers Behaviour in Global Context Marketing Report
10 pages (2771 words) , Download 0 , Report
Free
Lays is the brand name and even the company name that founded this specific product type in 1932. Since 1965 Lays is owned by PepsiCo. This group is known as Walker’s in Ireland and the United Kingdom, Chipsy in Egypt, Margarita in Columbia, Poca in Vietnam, Smith’s in Australia, Tapuchips in Israel, and Sabritas in Mexico.
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Marketing Products and Services in a Dynamic Environment-Nokia Marketing Report
11 pages (3221 words) , Download 0 , Report
Free
When faced with a variety of alternatives, a client is often bound to make a rational choice of the products being offered, usually guided and limited by his budget constraints. He goes with a product choice that would tend to optimize his utility. Here marketing plays a vital role in informing the consumers about the product and convincing them to buy the product.
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Marketing Management Marketing Report
12 pages (3235 words) , Download 0 , Report
Free
Marketing management is regarded as a business study, which tends to facilitate modern business organizations in applying effective marketing techniques. In the modern-day context, the significance of marketing management has been increased for companies manifold with an increased level of globalization and internationalization.
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Marketing Plan for God's Gym International Inc Marketing Report
25 pages (6188 words) , Report
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The gym, fitness, and health industry has been identified as one of the fastest-growing industries in the current German business sector. In recent years, the industry has been recognized to achieve considerable growth not only in accomplishing financial progress, but also to obtain extensive augmentations in its valuable memberships.
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Analysis of Bentley Motors Limited Marketing Report
14 pages (4048 words) , Download 0 , Report
Free
The company is a subsidiary of German Volkswagen. The primary task of the organization is designing, manufacturing, engineering, and distributing the luxury automobiles which are under the Bentley marquee. The Company is based in Crewe, England. It was founded on 18th January 1919 by W.O. Bentley in Cricklewood in London and was later acquired in 1931 by Rolls-Royce.
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An Outline Marketing Plan for Atlantic Quench Cranberries Marketing Report
14 pages (4707 words) , Download 0 , Report
Free
Atlantic Quench Cranberries (AQC) is a renowned fruit juice provider. The core product of the company is cranberry and it aims at providing different fruit juices to the customers. It has also introduced low sugar level fruit drinks. The fruit juice industry in the UK has encountered severe challenges due to the change in taste and preference of the consumers. 
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Nike Ad Analysis Marketing Report
10 pages (2662 words) , Download 0 , Report
Free
Each media platform is quite influential, i.e. television, radio, online, etc. However, it is important to discuss that the advertising industry which is worth $ 19 billion is of vital significance among them all (Aitchison, 2012).  Advertising is present all over television, newspapers, radio, and the Internet, to name a few, and influences our everyday life.
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Cadillacs Lagging Sales Analysis Marketing Report
8 pages (2293 words) , Download 0 , Report
Free
In 2000, Cadillac’s sales ($700 million) sank to sixth (half that of 1978, Cadillac's peak year), behind Lexus, BMW, and Mercedes. Cadillac appeals mainly to older males and younger people seeking luxury car shop elsewhere. Therefore, if the company does not pick up sales among younger shoppers, profits will go the way of fins.
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Sustainable Strategy - from Planning to Implementation Marketing Report
15 pages (4159 words) , Download 0 , Report
Free
An external and internal environmental analysis has been conducted for the organization. Porter’s value chain firm-level framework has been adopted for the internal environment analysis. On the other hand, PESTLE analysis has been conducted to determine the impact of external environmental factors on the business operation process of Merlin Entertainment Plc.
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A Marketing Plan for Sunderland International Airshow Marketing Report
8 pages (2517 words) , Download 0 , Report
Free
Airline shows are nationalistic, family-oriented events that draw a large number of individuals every year. Air shows have ended up about as prevalent as Major League Baseball – they are currently a privilege of-summer, a National side interest. Today, like never before, associations are profiting by the chance to achieve general society through the airshow venue. 
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Exporting Cyprus One Triathlete at a Time Marketing Report
18 pages (4707 words) , Download 0 , Report
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The athletes in Cork were getting hopeless and stood on the verge of quitting their careers in sports. The hopelessness of even the most competitive athletes was worrying for every concerned person in Cork. They needed a way out to get the athletes back on track and have their morale high toward the winning streak they always held.
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INNOC Company in the Telecommunication Services Marketing Report
9 pages (2538 words) , Download 0 , Report
Free
The purpose of the full screen within INNOC will be useful in that it will assist the company reaches decisions on whether technical resources are to be devoted towards the project. In reaching a conclusion, questions such as accomplishment of technical and commercial feasibilities can be weighed if they worth to be introduced.
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United Youth of Australia Public Relations Plan Marketing Report
8 pages (2286 words) , Download 0 , Report
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It is crucial for UYA to continually keep in contact with all the stakeholders involved in the project. This will not only boost the smooth running of UYA but will assist much in a system whereby everyone is accountable for their actions. Membership forms are of paramount importance at the onset of the project.
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Advertising Strategy of Pepsi and Doritos Marketing Report
8 pages (2426 words) , Download 0 , Report
Free
The main weakness with Coca-Cola is the fact that it does not own any other business in the snack industry and as such may not leverage on combining a snack and its soft drinks to attract customers. Even if it does, it might be so complicated since it will be in partnership with another major player probably with different objectives from those of Coca-Cola.
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Advertising in Social Network Sites Marketing Report
6 pages (1957 words) , Download 0 , Report
Free
Online advertising is the act in which professionals pass information regarding a particular product or service to the target market on third-party websites. Ha (2008). The main purpose of this communication is to enhance influence on the opinions, knowledge, behavior, and attitudes towards a certain brand by using advertising tools like video ads with the internet as the means of communication.
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Marketing Plan of Telehealth and Electronic Health Records Marketing Report
14 pages (3538 words) , Download 0 , Report
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Telehealth intends to increase patient engagement as well as focusing on the ways to prevent and manage chronic diseases among them. There is an increase in chronic diseases among the aging population. The new products will improve self-care, regulate reforms, introduce new payment models and reduce healthcare costs.
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The Globalization Initiative and Entering New Foreign Market in Phnom Penh Marketing Report
13 pages (3393 words) , Download 2 , Report
Free
Across the world, the demand for beans has sky-rocketed. This may be as a result of the fact that the health benefits of beans are quite immense. Research has suggested that the health benefits of beans are superb considering the fact that it is quite versatile in addition to the fact that it is affordable for many people within social classes. 
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Analysis of Alcoholic Market and Present Market Trend Marketing Report
11 pages (3209 words) , Download 0 , Report
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The United Kingdom-based venture capitalist company Arts Alliance, largely known for its huge investment portfolio in the country, is seeking to acquire the business rights of Lambs Run. The estimated business partnership of £200-300 million can help the company to leverage its present economies of scale by a significant amount. 
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Create a Marketing Plan Marketing Business Plan
11 pages (2814 words) , Download 0 , Business Plan
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Rubicon can be classified as Shopping Good. The product is expected to be purchased only after the consumers compare Rubicon with other similar products before making a buying decision. It is, therefore, customary to locate the product at superstores where customers can compare and buy the product. Extensive advertising will be used.
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Marketing Plan for Rococo Chocolates Marketing Business Plan
8 pages (2136 words) , Download 0 , Business Plan
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The internet will be an important tool to captivate the market. There will be an official website for the company which will feature the menu choices. A loyalty program will also be launched simultaneously. Program members are entitled to obtain materials such as limited edition shirts and other items.
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Marketing Plan for Coca-Cola Co Marketing Business Plan
7 pages (1874 words) , Download 1 , Business Plan
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Traditional advertising along with social media advertising, public relations such as sports sponsorship and direct interactions with the end consumers should be adopted as the marketing strategy to gain market share. To create awareness about a healthy lifestyle should be the focus of its strategy and the sales would automatically follow. 
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Market Plan: Launching the Professor of Plumbing Application Marketing Business Plan
7 pages (1958 words) , Download 0 , Business Plan
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The current technologically advanced market requires that professionals perform their duties effectively, efficiently, and with utmost accuracy and precision. The new Professor of Plumbing application is aimed to achieve these functions through the use of the Android market, Smartphone, and the iPhone to achieve these objectives.
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