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Marketing Essays

Result for Subject Marketing:
19930 essays
Online Marketing Plan for the Next Year for Atlantic Quench Marketing Report
17 pages (4791 words) , Download 0 , Report
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It will also need to expand its promotions strategies to move from only using television and magazines and therefore use modern promotion strategies such as social media. Atlantic Quench had annual sales of $1.7 billion in 2007, of which. Of this, Crantanas accounted for £150m. 
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Outline Marketing Plan for Atlantic Quench for Next Year Marketing Report
15 pages (4744 words) , Download 0 , Report
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The business processes of the firm are now trying to enter the market of the UK. The study focused on the analysis of the UK juice and nectar industry with the help of different marketing techniques. It was observed that because of the reduced capability of the local suppliers, the market scope of the UK juice and the nectar segment have increased for foreign firms.
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Marketing Management Marketing Report
10 pages (2797 words) , Download 0 , Report
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Although it's major consumers are families and corporate clients. During its formation, it was established near Burton in Barton-under-need wood with a capacity of 20 bedrooms. Over the years, Travel lodge has had massive growth and expansion in the UK and Ireland. It currently has over 200 properties and provides about a quarter of the total market space. 
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Business Challenges Marketing Report
10 pages (2963 words) , Download 0 , Report
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The internal analysis is referred to as the process of evaluation and identifying the characteristics of an organization. The selected organization for evaluation of internal analysis is the Travelodge hotel chain brand. The internal analysis can be effectively presented by the implementation of SWOT analysis.
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Nokia Brand Management Consultancy Marketing Report
12 pages (3624 words) , Download 0 , Report
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The mobile phone brand is renowned for its reliability and durability in the mobile phone sector. In the past few years, the organization signed an agreement with Microsoft and since then it has released several phones under the umbrella Windows. Microsoft mobile was born as a result of Microsoft’s acquisition of Nokia’s devices and services.
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A Launch Marketing Plan for a High Street Brand That Has to Have International Appeal Marketing Report
11 pages (3344 words) , Download 0 , Report
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In the international fashion segment, the Inditex group is positioned at the top level. The organization is operating eight brands and they are having over 6,460 stores all around the world. Inditex Group's brands are aiming to sell trendy products with high quality and comfort provisions (Inditex.com, 2015).
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Data Analysis and Interpretations Marketing Report
15 pages (4226 words) , Download 0 , Report
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The data interpretation process helps the researcher in understanding the responses gathered and the contribution of the data collection process in fulfilling the objectives of the study. The data collection process was done in three segments namely, personal information, general information, and specific questions related to the objectives and subject matter of the research.
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Marketing Plan for Nike Company Marketing Report
15 pages (4011 words) , Download 0 , Report
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The advancement of technology resulted in influencing trends in the market and people’s lifestyles heighten challenges among traditional businesses. Nike Inc. set strategies to overcome the problem and retain its position in the market producing innovative and environment-friendly products such as NIKE FLYKNIT defeating the local market of shoes as it increases casual wear.
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Critical Evaluation of Current Integrated Marketing Communications Practice Marketing Report
14 pages (4238 words) , Download 0 , Report
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In studying the two countries, it will bring out explicitly the differences that exist. Finally, it will conclusion and recommendation that the company management can consider implementing in order to improve both sides of the divide or if one is good, then where are the differences. 
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United Colors of Benetton Company Marketing Report
10 pages (3274 words) , Download 0 , Report
Free
The report has clearly outlined the goal of increasing revenue from new market opportunities. In order for this goal to be achieved, there are both financial and nonfinancial objectives that must be pursued by the company. The core among the financial objectives is to increase annual profit by 5% in the next 5 years. 
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Marketing Plan for Get Fit Gym Marketing Report
15 pages (4503 words) , Download 0 , Report
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Get Fit Gym has been introduced in the luxury segment of Doha. The concerned company will look after the various segments of the customers which include the male, female and the kid's segment. Specialized facilities have been incorporated depending upon the needs and requirements of the customers. The price charged for delivering services to its customers is comparatively high. 
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International Marketing Communications Plan: The Body Shop In China Marketing Report
10 pages (3278 words) , Download 0 , Report
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However, scholars such as Berry and Yadav (2008) and Jaworski and Kohli (2008) still believe that traditional forms of marketing are important for business firms in developing their brand in large and competitive markets. This report focuses on the utilization of these processes for The Body Shop while functioning in China.
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International Marketing Communication Plan Marketing Report
11 pages (3195 words) , Download 0 , Report
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The corporate mission of Virgin Media Plc. is to utilize all advanced technologies to provide the best services to their customers in terms of their wireless and broadband usage. The main objective of the enterprise is to provide diversified services to different customer segments across the globe.
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New Coke Marketing Disaster 1985 Marketing Report
8 pages (2445 words) , Download 0 , Report
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Challenged by Pepsi’s new marketing strategy, Coca-Cola introduced a new formula for Coke in 1985 but failed due to public outcry and negative media coverage.  Others believed that it was a clever marketing strategy to reignite public interest in Coca-Cola but facts leading to the disaster suggest the opposite.
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Significance of Age and Advertising Marketing Report
6 pages (1696 words) , Download 0 , Report
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As a marketer, advertisements targeting the baby boomer are more effective when done on televisions. As this group exhibits limited mediums of advertisements, TV advertisements are more likely to reach a big number of them. As this group also shows interest in the internet, adverts through direct mails can reach a good number of them.
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Implementation of Lean Thinking in the Diagnostic Laboratory Marketing Report
11 pages (3242 words) , Download 0 , Report
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The main aim of this aspect is to produce quality services to patients at a low cost. Different sectors and settings have different approaches to lean thinking for instance the lean thinking in the manufacturing industry is different from that used in diagnostic laboratories. Some principles govern the provision of services at relatively low costs.
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Advertisement as a Mirror to Society Marketing Report
8 pages (2336 words) , Download 1 , Report
Free
The attractiveness of social sites has persuaded companies to build up virtual accounts to communicate with both established and potential customers, enthusiasts, and the broad-spectrum of the general population.  This is a chief case in point of online advertising following societal dynamics.  Statistics have it that more than 400 million people possess active accounts with Facebook.
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Pr Plan for the Launch of in Scope Marketing Report
11 pages (3079 words) , Download 0 , Report
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The report highlights the market position of Belcher Rollins and the estimated potential market for its new product In Scope. It analyses the macro-environmental factors and the internal factors along with a focus on key elements that may impact the launch of the product. 
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Advertising Strategy: Elephant Sanctuary in Thailand Marketing Report
12 pages (3227 words) , Download 0 , Report
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The world elephant sanctuary in Thailand is a sanctuary for rescued, old, and handicapped elephants (Elephant world, 2014). These elephants are from all over the Thailand region and they are brought up here at the elephant sanctuary. They are normally rescued from lives in logging camps, trekking camps, and even most severe from begging in the streets (Elephant world, 2014).
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Advertising Standards Survey Marketing Report
6 pages (1556 words) , Download 0 , Report
Free
Therefore, their research would address this gap and use a representative sample to find out what Australians thought about current advertising standards.The researchers employed a structured survey design to collect data. Data was collected by way of a questionnaire which would assess the kind of attitudes consumers have towards advertising in general as well as the use of certain appeals and images in advertising.
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Creative Brief Development of the Lego Company Marketing Report
6 pages (1420 words) , Download 0 , Report
Free
The budget for advertising will be based on the estimated future sales. This will be based on an optimistic view that the business will grow in Australia. The amount that will be placed on each media will be determined by the ideas gained from media specialists. The creative advertising budget will have to be budgeted at 10% of the estimated future sales fewer costs.
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Advertising the Honda 2015 Ad Marketing Report
6 pages (1795 words) , Download 0 , Report
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Lester (2010) says that critical perspective allows the viewer to employ the information derived from analyzing an image to make more general comments about society. From my point of view, the message passed by the ad should prompt both governments and individuals to come up with solutions to the traffic problem.
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The APPocalypse Advert Analysis Marketing Report
6 pages (1572 words) , Download 0 , Report
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In the advert, those, who think they have arrived safely, find themselves in a different location, pestering a house owner to open the door. They were in search of an AIRBNB. They appear distressed and in utter confusion. The advert uses the scene to convince the viewer further that the whole world would go into a mess if the apps disappeared.  
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Relationship between Time Perspective and Impulse Buying Tendencies Marketing Report
9 pages (2445 words) , Download 0 , Report
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The aim of this cross-sectional study is to investigate the relationship between time perspective and impulse buying tendencies. One of the hypotheses is the existence of relationships between time perspectives and both aspects of impulse. The study predicts that there is a significant relationship between them.
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Applied Channels System Marketing Report
11 pages (2973 words) , Download 0 , Report
Free
Woolworths Limited was founded in 1924. It is an Australian and New Zealand retailer. It is the biggest retailer in both countries in terms of market capitalization and sales. It operates supermarkets, liquors, hotels, petrol stations, electronics, and general merchandise. Some of the company’s supermarkets are Safeway and Flemings.
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Burberry Business Model Analysis Marketing Report
9 pages (2361 words) , Download 2 , Report
Free
A business model is a business strategy, which describes the rationale of the way an entity delivers, creates, and captures value including cultural, social, and economic among other forms of value. At the start of the 2008 financial year, the company's business was prepared for the projected contraction in consumer spending.
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Telephone Interview for the London Borough of Newtown Marketing Report
8 pages (2362 words) , Download 0 , Report
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The first question in the interview was the base to rest of the questions as it caters to people’s direct responses about caretaking services being offered. The interview was not carried out further if the respondent answered no to the question to confirm that their estate provides caretaking services.
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An Individual Audit and Analysis of a Fashion Brand and its Communication Strategy Marketing Report
18 pages (5490 words) , Download 0 , Report
Free
The brand audit would involve a critical assessment of Armani's brand communication and how it builds clients' interest. The paper would also examine the brand personality, brand portfolio, and brand architecture. As well as how Armani works to attain brand equity. The report would assess the marketing communication and target customers. 
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Sainsbury Style: A Service Innovation at the Multinational Grocery Retailer Marketing Report
6 pages (1792 words) , Download 0 , Report
Free
Sainsbury, a renowned UK grocery retailer, is currently seeking diversification strategies to sustain its revenue growth in a highly competitive environment where competitive rivalry often dictates business strategy direction. Sainsbury is expanding into personal grooming services, targeted primarily at young, male adult consumers between 18 and 34 years.
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Integrated Marketing Communication Plan for Costa Coffee Marketing Report
13 pages (3383 words) , Download 1 , Report
Free
The marketing objectives of the plan are to increase the purchases and uptake of Costa Coffee products among college students. The strategy of providing discounts to college students ensures that these objectives are attainable. The business should also increase its market share and expand its business outlets.
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Sales Promotion and PR Portfolio Marketing Report
7 pages (3351 words) , Download 0 , Report
Free
Sales promotion and PR are two of the most important elements of the promotional mix along with advertisement, personal selling, and direct marketing. Sales promotion refers to the techniques used by companies to increase sales within a short period, while PR is managing the flow of information between organizations and the public.
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Blackberry Products Marketing Report
16 pages (4569 words) , Download 0 , Report
Free
The market is influenced by technology and it is of core importance that the concerned companies should stay updated with the progress and future trends that shape up the entourage around the market. The market is extremely volatile and unexpected innovations can do wonders for a company.
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The Apple Company Hi-Tech Product Marketing Report
12 pages (3307 words) , Download 0 , Report
Free
Innovation and invention in both low-tech and hi-tech products are one of the core objectives and main aim of Apple and other global co-operations and local profit-making organizations. Over the years, Apple has established a considerable number of hi-tech products thus placing it as one of the most inventive and innovative global marketing corporations.
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Starbucks Service Analysis Marketing Report
8 pages (2380 words) , Download 0 , Report
Free
Gerald Baldwin, Gordon Bowker, and Zoey Siegl started a small coffee shop in 1971 aiming at offering the customers an excellent coffee experience. Since then, Starbucks has been achieving success in the coffee retailer industry introducing innovative and distinctively appealing products and services to its target market with zeal and zest (Allison, 2010).
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Integrated Marketing Strategy Marketing Report
11 pages (3106 words) , Download 0 , Report
Free
The company ranked 2nd position in the largest information technology companies in terms of revenue followed by Samsung Electronics. The current head is Tim Cook. In this report, we will take consider Apple iPad as our product. Apple iPad was introduced in the market on January 27, 2010.
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Service Analysis in Tourism Sphere Marketing Report
11 pages (3192 words) , Download 0 , Report
Free
In order to achieve success in this sector the company has been recommended to carry out service packaging & offer add-on facilities, carry out marketing activities for the intended service, ensuring proper distribution channel and offer facilities to the customers in the form of discounts or instalment facilities.     
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Australia Consumer Market Behaviour Marketing Report
8 pages (2350 words) , Download 0 , Report
Free
Woolworth is Australia’s largest supermarket and grocery chain stores in Australia. The company was first established in 1924. The company grew sufficiently after December 1924 and established several stores and branches across Australia. Woolworths sells a variety of goods at cheapest prices claiming money back guarantee
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Marketing Planning and Promotion for The Sony 3D-R Virtual Visor Marketing Report
18 pages (5120 words) , Download 0 , Report
Free
To launch this product successfully in China, a country with ample opportunities for profit with the luxury market, Sony will be utilizing psychographic segmentation strategies, targeting the luxury consumer with a tendency to allow social factors to drive consumption, and a very well-invested promotional strategy involving billboards, television commercial production.
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Product Development Plan of a 4G Implementation in a Mobile Handset Marketing Report
7 pages (1971 words) , Download 0 , Report
Free
The telecom market has evolved dramatically over the last few years with 3G becoming a prominent technology used in the markets across the globe. The business models in the telecom industry have shifted from the traditional hardware-driven business models to the software and service-based business models.
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An International Marketing Analysis for Unilever Marketing Report
12 pages (4133 words) , Download 2 , Report
Free
The study begins with a macro-environmental scan of the UAE in the form of PEST analysis, followed by a micro-environmental scan based on Porter’s Five-Forces Model. An internal company analysis of Unilever is thereafter undertaken with the SWOT framework, followed by a discussion on Lipton’s marketing strategy, segmentation and positioning.
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Market Planning for the Market Penetration of a Financial Services Unit for First Response Finance Marketing Report
9 pages (2644 words) , Download 0 , Report
Free
The analysis indicates that the UK is emerging from a major credit crunch which has led to an emphasis on regulating the financial services industry. However, the UK economy has recovered and this provides the impetus for the further development and enhancement of the financial services industry. In terms of the markets, consumers are individualized in their outlook.
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CoCo Water Selling Strategies Marketing Report
10 pages (2988 words) , Download 0 , Report
Free
The sweet and pure coconut water has enormous therapeutic features and considered to be a major thirst-quenching health drink for individuals of age groups. These types of products are healthier than those of energy drinks present in the market. Tender Coconut water is loaded with salts, vitamins, minerals, and sugar.
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The Distribution Strategy of Fitbit Flex Marketing Report
16 pages (4233 words) , Download 0 , Report
Free
This report looks into the internal and external environment of Fitbit Flex with respect to its competitors with the help of a SWOT analysis. One done with the discussion of SWOT it looks into the distribution strategy of Fitbit Flex across the world. In the next part, it talks about the various advantages of Fitbit Flex over the other products.
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Strengths and Weakness of the Organization of Microsoft Corporation Marketing Report
10 pages (2610 words) , Download 0 , Report
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In order to increase the brand image and awareness of the products, the organization needs to offer high attention to its marketing activities. This might prove effective for the organization thereby amplifying its profitability and efficiency in the market. As a result, the organization of Microsoft needs to spend a different percentage of its total marketing budget. 
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Marketing Communication in Unilever Marketing Report
12 pages (3286 words) , Download 0 , Report
Free
Unilever is the world’s most renowned FMCG brands with top of the line products like Dove, Lux, Knorr soups and many others. It has a worldwide presence in every country with products being sold everywhere. Despite being such a famous company, Unilever faced problems in growth in terms of sustainability and sales.
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Met Life Company Operations Analysis Marketing Report
9 pages (2374 words) , Download 0 , Report
Free
Met Life, Inc. is one of the leading corporate providers of group life insurance products such as whole life products, universal terms, as well as, individual insurance products a range of employee benefit programs and annuities. One of the company’s major operations weaknesses is attributed to its current overdependence on the already saturated US market.
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Inter-Firm and Industry Analysis Marketing Report
13 pages (3793 words) , Download 0 , Report
Free
The financial statements have been used in undertaking the analysis. Consequently, the financial analysis has employed financial ratios to compare the financial performance and position of the firms under the analysis. In undertaking the financial analysis of the two firms, the return on common equity shareholders has been used as the primary factor of the analysis.
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4Ps Marketing Mix Implementation Marketing Report
13 pages (3537 words) , Download 0 , Report
Free
The marketing mix is a set of strategies, tactics, activities and actions that a company develops and implements for the promotion of its products. The 4Ps which typically make up a marketing mix are Price, Product, Place and Promotion. Marketing mix forms a part of the company and if it is handled in the right way it can give great success.
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Promotional Marketing With Respect To Chocolate Industry Marketing Report
10 pages (3032 words) , Download 0 , Report
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Promotional marketing within any organization frames a vital part in the 21st-century context. It acts as a tool for assuring the overall sustainability of the organization in a competitive market. The promotional activities are conducted in order to communicate effectively with the customers.
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Industry Consultancy and Online Presence Marketing Report
12 pages (3472 words) , Download 0 , Report
Free
A survey was conducted to investigate the ways that our client, Gypsea, conducts marketing and other issues; there was a realization that although it has an amount of online presence, this medium has not been put to its utmost use. There is not much going on in the online medium. Online marketing techniques are not topnotch.
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