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Marketing Essays

Result for Subject Marketing:
19702 essays
To What Extent Does Leadership Influence The Market Performance Of Companies Marketing Essay
10 pages (2500 words) , Download 0 , Essay
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The Extend Leadership Influence Market Performance of CompaniesIntroductionMarket performance is a complex phenomenon. Many factors involved in its analysis cause confusion as to whether categorize it as a scientific or an artistic concept. The
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Smart Phones Marketing in Australia Marketing Research Proposal
18 pages (4648 words) , Download 0 , Research Proposal
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The paper "Smart Phones’ Marketing in Australia " is a perfect example of a marketing research proposal. This report utilizes the marketing Research methods in analyzing the general usage of smartphones in Australia. This includes the brand of smartphone mostly used, how frequent smartphones are used, their most used features and which age group utilizes them mostly.
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Servicescape Concept in Service Marketing - Tiger Airways Marketing Case Study
10 pages (3021 words) , Download 0 , Case Study
Free
The paper "Servicescape Concept in Service Marketing - Tiger Airways" is a perfect example of a marketing case study. Servicescape is a concept in services marketing originally introduced by Booms & Bitner (1981) to illustrate the impact that the physical environment has on the service process. According to Booms & Bitner (1981), servicescape is the environment where service is assembled, provided and where service providers and customers interact.
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Trendy Pita Restaurant Marketing Plan Marketing Case Study
20 pages (5278 words) , Download 0 , Case Study
Free
The paper "Trendy Pita Restaurant Marketing Plan " is a great example of a marketing case study. Trendy Pita restaurant is a new restaurant that intends to serve its customers with trendy, fresh and healthy pocket sandwiches. The restaurant will be located in Canberra in Australia. It intends to become the preferred lunch destination joint for students and locals in Canberra.
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Buyer Behavior and Branding Marketing Essay
8 pages (2401 words) , Download 0 , Essay
Free
The paper “Buyer Behavior and Branding” is a thoughtful variant of an essay on marketing. Buyer behavior entails the processes that individuals or group are involved during the selection, securing or disposing of products for the purposes of satisfying their needs. The buyer behavior plays an important role in determining why the buyers purchase certain products.
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How the Service Blue Print Can Be Used in Business of Ordering a Personalised DQ Ice-Cream under Different Area Marketing Assignment
5 pages (1250 words) , Download 0 , Assignment
Free
The paper “How the Service Blue Print Can Be Used in Business of Ordering a Personalised DQ Ice-Cream under Different Area“ is a  perfect variant of an assignment on marketing. I choose DQ Ice Cream Cake because it offers services that are unique in the field of catering and because it easier to comprehend the processes and ingredients that are contained in.
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Mazda 3 Car Marketing Mix Marketing Case Study
8 pages (2221 words) , Download 0 , Case Study
Free
The paper 'Mazda 3 Car Marketing Mix" is a good example of a marketing case study. Mazda 3 car is a product of Mazda Motor Corporation; the company was established in 1920 in Japan. The company’s vision is to create new value, excite and delight customers through the best automotive products and services.
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Samteo Childcare Centre Marketing Plan Marketing Case Study
12 pages (3316 words) , Download 0 , Case Study
Free
The paper 'Samteo Childcare Centre Marketing Plan" is an outstanding example of a marketing case study. Mrs. Hwang Yangbok established Samteo Childcare Centre in 2012. The childcare is located in Lidcombe, New South Wales, Australia. The childcare was established to tap into the business potential that existing due to the vast majority of parents who are working and need a place that their children could regard as home from home.
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The Marketing Plan of Coca Cola Company Ltd Marketing Case Study
12 pages (3302 words) , Download 0 , Case Study
Free
The paper "The Marketing Plan of Coca Cola Company Ltd " is a great example of a marketing case study. This report has been drafted to highlight upon the marketing plan of Coca Cola Company Ltd which shall look to develop a new product to its existing product line of non-alcoholic beverages as the “Coke Buzz Tea” which shall be a completely new product.
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Service Blueprinting - Spotless Service Company Marketing Assignment
7 pages (2064 words) , Download 0 , Assignment
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The paper "Service Blueprinting - Spotless Service Company " is a perfect example of a marketing assignment. Spotless is a service company that deals in dry cleaning activities. The organization delivers different dry cleaning services to numerous and organizations in Australia and New Zealand (Watkins, 1985).
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Philip Island Beach Resort - Australian Coast Marketing Case Study
17 pages (7440 words) , Download 0 , Case Study
Free
The paper 'Philip Island Beach Resort - Australian Coast" is a good example of a marketing case study. Philip Island is one of the leading coastal destinations in Australia. It is located about 120 kilometers to the south-east of Melbourne, Australian Coast. The destination is frequented by visitors from all parts of the world as well as those from within Australia, especially during the summer season.
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Sea Paradise Hotel SWOT Analysis Marketing Case Study
13 pages (3798 words) , Download 1 , Case Study
Free
The paper "Sea Paradise Hotel SWOT Analysis" is a good example of a marketing case study. This is a hots simulation report of Sea paradise hotel (Team 8) that aims at carrying out a strategic analysis of the hotel. It includes environmental analysis, as well as SWOT analysis and capability assessment.
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Miles Morgan Australias Service Blueprint Marketing Assignment
6 pages (1500 words) , Download 0 , Assignment
Free
Miles Morgan Australia was chosen, as an important example in this case, for blueprint due to the extensive services that it offers across the local, national and international client base (Polaine, Lavrans, & Reason, 2013). It has undertaken various numbers of projects. This includes the development of websites, video content, and publications
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Service Blueprint Technique - Qantas Airways Marketing Case Study
6 pages (1746 words) , Download 0 , Case Study
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The paper "Service Blueprint Technique - Qantas Airways " is a perfect example of a marketing case study. The service blueprint is basically a technique employed when an organization is designing or developing a new service (service innovation). According to Laws (2004), the technique is also employed in diagnosing issues relating to an organization’s operational efficiency and therefore useful in conceptualizing structural change.
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Marketing Analysis for JB HI-FI Marketing Case Study
14 pages (4007 words) , Download 0 , Case Study
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The paper "Marketing Analysis for JB HI-FI" is an outstanding example of a marketing case study. Market analysis is a very vital tool in marketing (Cadle, Paul & Yeates, 2010). By analysing the market, it becomes possible to identify the weak points and come up with measures on how to improve them. The analysis helps in determining the growth opportunity and capitalising on it.
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Impact of Service Blueprints in the Delivery of Service and Customer Experience Marketing Case Study
6 pages (1500 words) , Download 1 , Case Study
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The paper “McDonald’s Service Blueprint - the Function and Impact of Service Blueprints in the Delivery of Service and Customer Experience“ is a  comprehensive variant of a case study on marketing. The choice of the service organization was made after careful scrutiny of its service processes. In this case, the McDonald restaurant was selected due to the standard of its service processes.
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Comparative and Competitive Advantages of Volvo Marketing Case Study
6 pages (1500 words) , Download 1 , Case Study
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Volvo is representative of the new global pattern of trade where firms prefer manufacturing in low-cost regions especially in Asia to be competitive in terms of cost reduction and pricing to penetrate international markets. Volvo produces cars at its production units in Malaysia and Thailand. Its comparative advantage is in its specialization.
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Marketing Research Review of E-Learning Materials Marketing Assignment
12 pages (3383 words) , Download 0 , Assignment
Free
The paper "Marketing Research Review of E-Learning Materials" is a perfect example of a marketing assignment. Marketing research is becoming important in today’s business life. Companies, through market research, have been finding opportunities to improve their products and services to make them more useful to customers.
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Service Blueprint Marketing Assignment
6 pages (1861 words) , Download 1 , Assignment
Free
The paper "Service Blueprint" is a perfect example of a marketing assignment. A service blueprint is a very important tool in the creation of competitive advantage through giving a detailed description of people, processes and systems that are used in enhancing service delivery (Kerner & Crawford, 2000). In this paper, the hotel industry has been chosen due to several factors.
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Supply Chain Strategy - Crowning Glory Ltd Marketing Case Study
8 pages (2234 words) , Download 0 , Case Study
Free
The paper "Supply Chain Strategy - Crowning Glory Ltd " is a good example of a marketing case study. Supply chain strategy defines the operation of the supply chain of an organization in terms of its competitiveness. It is an iterative process by which to evaluate the cost-benefit trade-offs associated with operational components of the organization.
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Commercialisation Plan - Pathway Company Limited Marketing Case Study
14 pages (3652 words) , Download 0 , Case Study
Free
The paper "Commercialisation Plan - Pathway Company Limited " is an outstanding example of a marketing case study. Pathway Company limited is a floor cleaning equipment provider and has been in business for the last ten years. Among the products, the company provides include vacuum cleaners. For sometimes, the company has been designing a robot cleaner that is expected to be the first of its kind in the market.
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Media Kit and Feature Story Marketing Case Study
6 pages (1645 words) , Download 0 , Case Study
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The paper "Media Kit and Feature Story" is a perfect example of a marketing case study. The ACAR, AEGRC, NMMRC, DRAC and NCETA are fundamentally research based on issues to do with health and alcohol-related issues. They are therefore very useful as media contacts in having a very explicit base of scientific information and facts that support the policies and development programs related to these areas.
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Do Human Resource Policies Designed To Improve Employees Work-life Balance Confer Benefits To The Marketing Essay
5 pages (1250 words) , Download 0 , Essay
Free
Effects of Work Balance Policies on OrganizationsIntroductionWork life balance is the concept of good prioritization between work or business and other non-work facts. It is slowly becoming a concern for the human resources sector as more labour is
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Bring Your Own Device - Service Availability and Rollout Marketing Case Study
10 pages (2762 words) , Download 0 , Case Study
Free
The paper "Bring Your Own Device - Service Availability and Rollout" is an outstanding example of a marketing case study. With mobility consumerisation, scores of business organisations are turning to programs such as Bring Your Own Device (BYOD), or a crossbreed approach that includes a BYOD program as well as deployed corporate-owned devices (Armando et al., 2014, p.48.).
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The Impact of Franchising on Economic Growth Marketing Coursework
6 pages (1855 words) , Download 0 , Coursework
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The paper "The Impact of Franchising on Economic Growth " is a perfect example of marketing coursework. The impact of franchising on economic growth is felt globally. Since the 1950s, franchising has grown rapidly and is currently omnipresent in the United States. A study by PriceWaterhouseCoopers approximated that there were just about 767,000 business setups in the United States that engaged in Franchising in 2001.
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Service Blueprint for Subway, Mildura, Victoria, Australia Marketing Case Study
7 pages (1975 words) , Download 0 , Case Study
Free
The paper "Service Blueprint for Subway, Mildura, Victoria, Australia" is an outstanding example of a marketing case study. The Subway restaurant is located on 41a Langree Avenue in Mildura, Victoria, Australia. It is one of the restaurants on the Subway restaurant chain, which is the world’s largest sandwich franchise in submarine foods.
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Marketing Analysis of Commonwealth Bank and Westpac Group in the Banks Sector Marketing Case Study
13 pages (3804 words) , Download 0 , Case Study
Free
The paper "Marketing Analysis of Commonwealth Bank and Westpac Group in the Banks Sector " is a perfect example of a marketing case study. The Commonwealth Bank was established under the Commonwealth Bank Act in the early 1910s. In the early 1930s, it enlarged by merging with the State Bank of Western Australia and State Bank of New South Wales coupled with earlier merging with Tasmania and Queensland.
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Service Blueprint in the Airline Industry Marketing Assignment
6 pages (1769 words) , Download 2 , Assignment
Free
The paper "Service Blueprint in the Airline Industry" is a great example of a marketing assignment. A service blueprint is a tool that can help in solving problems in service provision and identify the point of failure (Pearce & Barbier, 2000). The service blueprint is simple which enables the stakeholders and employees to learn and utilise it (Kerner & Crawford, 2000).
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Executing Strategies in a Global Environment: Examining the Case of Federal Express Marketing Case Study
7 pages (2059 words) , Download 0 , Case Study
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The paper "Executing Strategies in a Global Environment: Examining the Case of Federal Express" is a good example of a marketing case study. As much as success and global access remain a necessary evil for business, strategic planning and strategy implementation hold as the best stand-along chance to curb the necessity.
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Determining the Factors That Influence Consumers in Choosing a Fitness Cub in Australia Marketing Case Study
11 pages (3272 words) , Download 0 , Case Study
Free
The paper "Determining the Factors That Influence Consumers in Choosing a Fitness Cub in Australia" is an outstanding example of a marketing case study. The contemporary global health statistics reveal that sedentary habits within the population are raising concern because of the problems arising out of it. The two common health epidemic caused by sedentary behavior is Obesity and diabetes.
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Galaxy Pharma by Vibrant Ltd Marketing Case Study
6 pages (1847 words) , Download 0 , Case Study
Free
The paper "Galaxy Pharma by Vibrant Ltd " is an outstanding example of a marketing case study. The move to purchase the rights of the Galaxy Pharma by Vibrant Ltd seems like a long shot by Vibrant Ltd. In a business setting, considering the fast out border growth of Vibrant Ltd –a pharmaceutical multinational, the purchase of the well-established Galaxy Pharma will boost its sales in the Japanese and Asian markets.
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Situation Analysis of Sensuous Photography Marketing Case Study
6 pages (1632 words) , Download 0 , Case Study
Free
The paper 'Situation Analysis of Sensuous Photography" is a perfect example of a marketing case study. In this case study analysis, the situation at Sensuous Photography is analysed from a variety of business perspectives. Starting from the business objectives, the case study will be used to illustrate how the business objectives need to be stated.
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Phillip Island Nature Park Marketing Plan Marketing Business Plan
28 pages (6191 words) , Business Plan
Nobody downloaded yet
The paper “Phillip Island Nature Park Marketing Plan” is a convincing variant of the business plan on marketing. In the year 2013, Phillip Island Nature Parks experienced a 23.7% decline in night visitors when compared to 2012. Also, the average night stay dropped from 3.9 to 3.1. Most of the tourists who visited their main intentions were pleasure and holiday.
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Self-Concept and Advertising, Dove Beauty Campaign Marketing Case Study
8 pages (2224 words) , Download 0 , Case Study
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The paper "Self-Concept and Advertising, Dove Beauty Campaign" is a great example of a marketing case study. Self-concept is the belief about oneself. The previous perceptions that people have concerning themselves have a major impact in defining their current self-concept. According to self-appraisal theory, people tend to maintain their positive self-evaluation by distancing themselves with negative perceptions.
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Strategic Marketing Plan for Qantas Airlines Marketing Case Study
37 pages (9748 words) , Download 3 , Case Study
The paper "Strategic Marketing Plan for Qantas Airlines" is a good example of a marketing case study. This report has been drafted in a comprehensive manner to prepare on the practical service marketing plan of “Qantas Airlines”, which has grown to be Australia’s largest domestic and international airline companies.
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Character Hook Campaign and Advertising Channels to Enhance the Awareness on the Life Insurance Company Marketing Literature review
6 pages (1599 words) , Download 0 , Literature review
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The paper “Character Hook Campaign and Advertising Channels to Enhance the Awareness on the Life Insurance Company“ is an actual variant of a literature review on marketing. Riggs, T. (2006) defines Marketing campaigns as the different ways used by a business to promote the products or services by enhancing awareness and attracting more customers.
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Case of Ronald McDonalds as One of the Advertising Mascot in Fast-Food Industry Marketing Assignment
7 pages (2011 words) , Download 0 , Assignment
Free
The paper "Case of Ronald McDonalds as One of the Advertising Mascot in Fast-Food Industry" is a great example of marketing coursework. There is the increased rate of obesity in children in most developed countries such as the United States of America, UK and Spain, and this is due to the lifestyle that they are introduced to at their tender age.
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Factors in Consumer Dining Patterns - Dining Experience in Red Year Hotel Marketing Case Study
10 pages (2807 words) , Download 0 , Case Study
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The paper "Factors in Consumer Dining Patterns - Dining Experience in Red Year Hotel” is a comprehensive variant of a case study on marketing. Dining consumption behavior refers to activities that relate to the dining consumers’ processes of purchasing their dining products and making decisions to conduct the activities involved.
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Market Trends and Developments Version for Jeanswest Marketing Case Study
3 pages (1039 words) , Download 2 , Case Study
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The paper "Market Trends and Developments Version for Jeanswest" is an outstanding example of a marketing case study. Jeanswest is one of Australia’s leading fashion retailers. With more than 3000 stores across Australia, New Zealand, the Middle East, Fiji and China, the company is continuing to expand its international footprint to become a truly global brand.
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CRM Practices in Vodafone Company Marketing Case Study
21 pages (5616 words) , Case Study
Nobody downloaded yet
Generally speaking, the paper "CRM Practices in Vodafone Company" is a good example of a marketing case study. This report focuses on Customer Relationship Management in Vodafone Company. The report investigates the strategies that have been applied by the company to ensure a strong customer relationship.
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Why Has Starbucks Succeeded in Entering the Chinese Market Marketing Case Study
8 pages (2415 words) , Download 0 , Case Study
Free
The paper 'Why Has Starbucks Succeeded in Entering the Chinese Market" is a good example of a marketing case study. This research takes a detailed look at the Starbucks Corporation in China. The specific reason for the selection of the Starbucks Corporation for this study is the fact that the company has been able to successfully enter the Chinese market despite the spiral effect of the recession in Europe and the United States.
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Increasing Australian Dairy Export to Japan Marketing Case Study
10 pages (2736 words) , Download 0 , Case Study
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The paper "Increasing Australian Dairy Export to Japan" is a great example of a marketing case study. Dairy farming plays a major role in the Australian economy. Though its milk production is small, it has over the years risen to be the third-largest global dairy exporter. As domestic production increases, the Australian dairy product exports also increases.
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Sky Link Fashions and Designers Company's Management of Quality Customer Service Marketing Case Study
8 pages (2218 words) , Download 0 , Case Study
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The paper "Sky Link Fashions and Designers Company’s Management of Quality Customer Service” is a thrilling variant of a case study on marketing. Sky link Fashions and Designers Company is a clothing and fashion retailer that deals in the design, manufacture, and sale of women's, men’s, and children’s clothes. The organization is based in Canberra-Queanbeyan, Australia.
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Southern Peninsula Wines - Marketing Analysis Marketing Case Study
11 pages (3279 words) , Download 0 , Case Study
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The paper "Southern Peninsula Wines - Marketing Analysis " is a perfect example of a marketing case study. The vision of the organization is to establish a high-quality wine facility having boutique wines at affordable prices while building long-lasting business and customer relationships. The founders aimed to facilitate a comfortable lifestyle for their families since their lives are intertwined with the business.
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Qantass International Business Class Travel Business Plan Marketing Case Study
15 pages (4153 words) , Download 0 , Case Study
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In general, the paper "Qantas’s International Business Class Travel Business Plan" is a perfect example of a marketing case study. Over the years, Qantas Airline Ltd has experienced steady growth in the Airline market in Australia but due to increase in competition, the domestic airline market has shrunk.
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ALDI Competitive Strategy in the Australian Market Marketing Case Study
8 pages (2299 words) , Download 0 , Case Study
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The paper "ALDI Competitive Strategy in the Australian Market" is a good example of a marketing case study. ALDI is the largest chain supermarket in Germany which has a simple layout but provided a lot of products at a low price. The grocery store has spread in over 16 states, includes Denmark, Britain, France, Ireland, etc. In 2001, ALDI entered Australia store market.
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ALDI Wishes to Grow Further into the Australian Market Marketing Case Study
8 pages (2194 words) , Download 0 , Case Study
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The paper "ALDI Wishes to Grow Further into the Australian Market " is an outstanding example of a marketing case study. ALDI entered the Australian market in 2001 in Sydney injecting hundreds of millions in the capital as an expansion strategy and to minimize the risks. The ALDI group has tried to establish a successful and competitive operational plan in the Australian market.
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The Losses of Flights MH17 and MH370 Marketing Case Study
8 pages (2458 words) , Download 0 , Case Study
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The paper "The Losses of Flights MH17 and MH370 " is a good example of a marketing case study. MAS has experienced its troubles since its profit decline in the last decade. However, flight disappearance of MH370 and attack of MH17 have since deepened the airlines’ losses due to reduced demand and further damaged the image of the firm.
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Coca Cola Company in the Indian Market Marketing Case Study
7 pages (1948 words) , Download 0 , Case Study
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The paper "Coca Cola Company in the Indian Market" is a perfect example of a case study on marketing. This report presents a detailed assessment of the activities, progress, and future prospects of the Coca-cola Company in the Indian market. The Indian market has provided the Coca Cola with one of the most profitable and dynamic emerging markets for its various brands of soft drinks product lines.
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Fresh Juice in China Marketing Case Study
7 pages (1915 words) , Download 0 , Case Study
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The paper 'Fresh Juice in China" is a good example of a marketing case study. This marketing report is aimed to provide the foundation for an inclusive marketing plan for the fruit juice by Pepsi Co, Inc. PepsiCo, Inc is specialized in the production, distribution and sales of soft drinks but they have a brand new product they wish to introduce into the China market.
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1201 - 1250 results of 19702 items
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