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Marketing Essays

Result for Subject Marketing:
19914 essays
A Marketing Plan for Atlantic Quench Marketing Report
14 pages (4739 words) , Download 0 , Report
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Internally, however, the SWOT analysis of the company exposes several strengths and opportunities that can be built upon to make the company a preferred fruit drink producer. Based on the strength and opportunity outlook of the company, an objective to gain a 19% market share has been set.
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An Outline Marketing Plan for the Next Year for Atlantic Quench Marketing Report
14 pages (4944 words) , Download 0 , Report
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With over 80 years of experience as a fruit drink producer, Atlantic Quench has strived over the years to maintain its market share and reputation as a competitive brand. This is because Kotler and Keller (2009) noted that corporate business competitiveness is a holistic responsibility that requires several interconnected duties to achieve.
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Brand Implementation Marketing Report
12 pages (3208 words) , Download 0 , Report
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This has enabled it to serve the niche premium market where most customers have a healthy lifestyle and high income (Nelson, and Quick, 2010). However, due to competition which is rapidly increasing in the organic food market segment, WFM needs to develop its brand to become the leader in order to sustain and increase its growth in the future.
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Metro Bank: Join the Revolution Marketing Report
7 pages (2230 words) , Download 0 , Report
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Metro bank initiated the campaign in 2010 and it ran on for the following two years leading to a review in 2013 prompting most of its developments. The campaign focused on making community banking convenient in the UK where it has multiple branches that are the core promoters of the campaign through advertising and conveying it to the bank’s consumers.
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Online Personal Branding Marketing Report
20 pages (5608 words) , Download 0 , Report
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One such concept is that of personal branding that allows an individual, group or an organisation to establish its online profile for reflecting themselves to the target audience in the expected process. Analysing and understanding the variables of personal branding such as social media marketing and search engine optimisation will frame the core of this report.
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Digital Marketing Plan for Bagel Nash LTD Marketing Report
13 pages (3701 words) , Download 0 , Report
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In the current age of technology, where customers have access to broad market information at any time, it is not easy for a business organization to grow and develop efficiently without implementing sound marketing strategies. Such strategies should mainly include digital marketing because of the broad use of computers and the adoption of the internet.
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International Marketing Strategy Marketing Report
10 pages (2995 words) , Download 1 , Report
Free
Every firm looks at the possibility of making profits and new entrants in the market should focus on ensuring that their competitors feel that an organization has ventured into their sector Moxy will have to employ a business strategy that will guarantee success while keeping their clients close to them via the online platforms.
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Marketing Plan for Atlantic Quench Marketing Report
12 pages (3962 words) , Download 0 , Report
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Atlantic Quench Cranberries (AQC) is a small yet well-established beverage company in the United States and the company is making a strong effort to establish its position in the United Kingdom. The flavor of beverages of the company is considerably influenced by the firm’s core fruit, Cranberry. 
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LinkedIn use in Car Marketing Marketing Report
6 pages (1918 words) , Download 0 , Report
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Marketers alike have not been left behind in utilizing these platforms to extend their market share and penetrate new markets. This has been made possible with the ease of social media use and the extent of reach from all corners of the world. This paper evaluates LinkedIn and specifically concerning automobile and product marketing.
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Marketing Planning Consultancy Report for MD Inc Marketing Report
6 pages (1794 words) , Download 1 , Report
Free
The initial sections introduce the basic concepts of marketing planning and management. The main body is divided into various sections to cover the topic exhaustively, including Mission Statement and overall corporate objectives, marketing audit, SWOT analysis, marketing objectives, appropriate core objectives, competitive strategies, and marketing mix.
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Emerging Trends in Marketing and the Changing Consumers Needs Marketing Report
8 pages (2401 words) , Download 0 , Report
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It is quite evident that with increased globalization and improved technology, there are constant key emerging trends in marketing which are also changing various consumer needs.  According to Kaplan and Michael (2010), customers are no longer viewed as members of passive audiences rather they are now active participants in marketing processes.
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Understanding Customers- Analysing Customers Using Mosaic Marketing Report
9 pages (2501 words) , Download 0 , Report
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It helps to increase customer loyalty and thereby thwarts customers from switching to the products offered by other companies. Mosaic UK is a useful tool utilized by many companies to develop their segmentation strategy based on the consumer classifications provided in the Mosaic profile system.
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Apple Marketing Ethics Marketing Report
9 pages (2731 words) , Download 0 , Report
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These two young men had a strong belief in their capacity to create amazing gadgets and they felt that attending University was something that would merely serve to dull their creative capacities. They left college without graduating to launch their dream company. Since they did not have enough capital, they started by working out in a garage.
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Developing Marketing Capability Marketing Report
13 pages (3978 words) , Download 0 , Report
Free
Inappropriate management of projects can result in the loss of capital and resources for organizations. Besides, poor project management can lead to unnecessary delays in accomplishing project goals. Project management requires managers to adopt new procedures, take new responsibilities, and prioritize the tasks in a timely manner.
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Commerce Analysis of Red Bull GmbH Marketing Report
16 pages (4397 words) , Download 0 , Report
Free
The energy drink was inspired by a popular Thai drink named Krafting Daeng that was suggested for jet lag remedy. The owner of Krafting Daeng was requested to manufacture and market a new energy drink with a new flavor. The main objective of Red Bull was to sell energy drink with a unique taste that appealed to the people living in western countries.
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A Strategic Review of Burberry UK Marketing Report
9 pages (2512 words) , Download 1 , Report
Free
Burberry which is a famous brand was started by Thomas Burberry in the year 1856. It is now known globally due to its immense success in the fashion industry. It manufactures and sells various products such as trench coat and baseball caps among others; hence, has been listed on the London Stock Exchange.
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Evaluating Marketing Paradigms Marketing Report
8 pages (2480 words) , Download 0 , Report
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All the tactics are exciting but even though, these are considered to be the most outstanding aspects of marketing, have a similar nature to the tactics that are used in sports in that they are vital but useless if there is no significant basis of knowledge. Marketing goes beyond tactics, it entitles making a comprehensive marketing strategy.
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UNIQLOs Current CSR Policy and Current Campaigns Marketing Report
11 pages (3049 words) , Download 1 , Report
Free
UNIQLO is facing several challenges and issues in global marketplaces due to unsustainable business operation activities. It is true that the organization has initiated several unique and valuable corporate social responsibility activities. But, it is also highly important for the organization to ensure effective and sustainable business operation activities.
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Managing Service Operations at KFC Marketing Report
10 pages (2876 words) , Download 0 , Report
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This report also includes the quality management technique of the company which will give a clear understanding of the overall quality management and the importance of it in business especially in the foodservice company as the quality of food items is the major factor that affects the company’s brand image in the mind of the customers. 
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Recommending an Overseas Market Marketing Report
11 pages (2986 words) , Download 0 , Report
Free
Elfin has long been identified to establish its strong brand positioning by delivering an exceptional range of cars. Assessing its key competencies and global market opportunities, the company can target the overseas markets to expand its dominant positioning in the respective industry and take a leadership role within the industry context  
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The Global Macro Environmental Variables on McDonald's in Kenya Marketing Report
10 pages (2848 words) , Download 0 , Report
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There are very few restrictions on the incoming foreign investment and the economy is now open to new foreign businesses in the Kenyan market. This would support Mcdonald's to deal in this country and start its operations by opening new restaurants in the country. McDonald's can start with the capital of the country, and later on expand to other cities as well.
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Business Internationalization of Happy and Healthy Kids Limited Marketing Report
25 pages (7589 words) , Download 1 , Report
The report would implicitly focus on the business expansion process of the company. The researcher would determine the existing as well as the desired marketing strategy of the company through models like STEEPLE, Porter’s Five Forces, Mckinsey’s 7S Model and Ansoff Matrix. Finally, aspects such as marketing budget, action plan and monitoring strategy, would be discussed in the report. 
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New Product in Qatari Market Marketing Report
7 pages (1781 words) , Download 0 , Report
Free
The company, Qatar Tech, is a Qatari based company which has a history of providing state of the art electronic products with smart and amazing use of technology. Relative to other companies operating in the country.  During this short history of 15 years, the company has learned a lot and has adjusted itself in line with the social and cultural values of the country.
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Marketing Strategies of la Fosse Associates and Other Small Businesses Marketing Report
16 pages (4509 words) , Download 0 , Report
Free
La Fosse, as a small-sized business, focuses on three particular values that include ‘outstanding delivery’, ‘innovation’ and ‘integrity’, which eventually guide the company towards assessing the behavioral attitudes of its clients and colleagues and deliver them with quality assured services. La Fosse is quite interested to focus on superiority. 
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The Mission, Vision and Current Position of Dockers Brand Marketing Report
10 pages (2786 words) , Download 0 , Report
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This report highlights the Dockers brand's strengths along with weaknesses and opportunities as well as threats. It discusses various significant aspects like determining different potential future positioning options relating to the brand and implementing effective measures towards performing effective internal brand management and new product development activities.
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The Retail Mix and the Basis of Offering a Competitive Advantage of Zara Marketing Report
12 pages (3647 words) , Download 0 , Report
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Zara resolves to expand the number of stores in different localities; this has seen the company continue upholding the objective of excising a zero-advertising policy. Currently, the apparel retailer has more than 2000 stores worldwide; however, the company relies on the Spanish market. The clothing retailer deals in a number of products; these include the categories of male and females clothing.
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Marketing Strategies of Dubai Universities Marketing Report
8 pages (2308 words) , Download 0 , Report
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Universities and Educational Institutes are now operating in a very competitive environment. Each institution is trying to offer the best curriculum for the students and also trying to attract them with the promise of a better career. Providing good quality education is not the only criteria the students use to choose a university.
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Analysis of the Integrated Marketing Communications Mix Strategies of Apple Marketing Report
12 pages (3606 words) , Download 0 , Report
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Marketing communication can be considered as a bridge that helps in the communication of the customers and marketers. Integrated Marketing Communications (IMC) has been defined as a process by which multiple elements of communications can be coordinated and controlled in an efficient, effective, and economic manner (Duncan and Caywood, 1996).
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Opportunities of Selling Vanbiere Marketing Report
12 pages (3213 words) , Download 0 , Report
Free
They have succeeded so far in their own market, but the manager wants to go overseas and enter the market in the UK to expand their business and hence the market share. Before we start the discussion with the marketing strategy, let us first look into the current scenario of the Beer market in the UK.
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Consumer Behaviour Brand: Samsung Marketing Report
11 pages (3280 words) , Download 0 , Report
Free
The learning of consumer behavior helps organizations to improve their marketing tactics by understanding matters for example how the consumers think, and choose between the various alternatives; how the customers are manipulated by their environments such as family, culture, and media; consumers behavior while shopping as well as making other decisions of marketing.
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Digital Marketing Group Marketing Report
11 pages (3143 words) , Download 0 , Report
Free
The Dell Company has benefited from the formulation of digital marketing. Digital marketing can be considered as one of the important marketing element that helps an organization to create significant brand awareness among the target customers. The traditional marketing strategies such as direct mail, print advertisements and roadside billboards have suffered.
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Marketing Strategies Used by Ryan Air Marketing Report
14 pages (3973 words) , Download 0 , Report
Free
In other words, the marketing strategy is the schedule of how the company will employ its abilities and strength to match the wants and necessities of the market. The marketing strategy consists of two schedules that each comprises two aspects, that is, market mix and target market. To have a marketing strategy, the company must choose the right combination of the two aspects.
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The Future of Analytics Marketing Report
7 pages (2026 words) , Download 0 , Report
Free
The report focuses on giving a summary or an evaluation of all the main key metrics that have a relationship with the organization. These key elements were statistically analyzed and all the expected changes likely to happen to the organization over the next three years. First, new customer gain is the first measuring trend that was analyzed. 
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GKG Digital Campaign Plan and Media Schedule Marketing Report
16 pages (4237 words) , Download 0 , Report
Free
GKG is also active in promoting the participation of children and young people in sports activities among the disabled. It has a well-organized program for disabled children who are up to 26 years old. The sports currently being promoted include athletics, badminton, cycling, football, judo, swimming, wheelchair basketball, and a host of other sporting events.
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Online Marketing Plan for the Next Year for Atlantic Quench Marketing Report
17 pages (4791 words) , Download 0 , Report
Free
It will also need to expand its promotions strategies to move from only using television and magazines and therefore use modern promotion strategies such as social media. Atlantic Quench had annual sales of $1.7 billion in 2007, of which. Of this, Crantanas accounted for £150m. 
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Outline Marketing Plan for Atlantic Quench for Next Year Marketing Report
15 pages (4744 words) , Download 0 , Report
Free
The business processes of the firm are now trying to enter the market of the UK. The study focused on the analysis of the UK juice and nectar industry with the help of different marketing techniques. It was observed that because of the reduced capability of the local suppliers, the market scope of the UK juice and the nectar segment have increased for foreign firms.
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Marketing Management Marketing Report
10 pages (2797 words) , Download 0 , Report
Free
Although it's major consumers are families and corporate clients. During its formation, it was established near Burton in Barton-under-need wood with a capacity of 20 bedrooms. Over the years, Travel lodge has had massive growth and expansion in the UK and Ireland. It currently has over 200 properties and provides about a quarter of the total market space. 
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Business Challenges Marketing Report
10 pages (2963 words) , Download 0 , Report
Free
The internal analysis is referred to as the process of evaluation and identifying the characteristics of an organization. The selected organization for evaluation of internal analysis is the Travelodge hotel chain brand. The internal analysis can be effectively presented by the implementation of SWOT analysis.
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Nokia Brand Management Consultancy Marketing Report
12 pages (3624 words) , Download 0 , Report
Free
The mobile phone brand is renowned for its reliability and durability in the mobile phone sector. In the past few years, the organization signed an agreement with Microsoft and since then it has released several phones under the umbrella Windows. Microsoft mobile was born as a result of Microsoft’s acquisition of Nokia’s devices and services.
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A Launch Marketing Plan for a High Street Brand That Has to Have International Appeal Marketing Report
11 pages (3344 words) , Download 0 , Report
Free
In the international fashion segment, the Inditex group is positioned at the top level. The organization is operating eight brands and they are having over 6,460 stores all around the world. Inditex Group's brands are aiming to sell trendy products with high quality and comfort provisions (Inditex.com, 2015).
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Data Analysis and Interpretations Marketing Report
15 pages (4226 words) , Download 0 , Report
Free
The data interpretation process helps the researcher in understanding the responses gathered and the contribution of the data collection process in fulfilling the objectives of the study. The data collection process was done in three segments namely, personal information, general information, and specific questions related to the objectives and subject matter of the research.
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Marketing Plan for Nike Company Marketing Report
15 pages (4011 words) , Download 0 , Report
Free
The advancement of technology resulted in influencing trends in the market and people’s lifestyles heighten challenges among traditional businesses. Nike Inc. set strategies to overcome the problem and retain its position in the market producing innovative and environment-friendly products such as NIKE FLYKNIT defeating the local market of shoes as it increases casual wear.
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Critical Evaluation of Current Integrated Marketing Communications Practice Marketing Report
14 pages (4238 words) , Download 0 , Report
Free
In studying the two countries, it will bring out explicitly the differences that exist. Finally, it will conclusion and recommendation that the company management can consider implementing in order to improve both sides of the divide or if one is good, then where are the differences. 
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United Colors of Benetton Company Marketing Report
10 pages (3274 words) , Download 0 , Report
Free
The report has clearly outlined the goal of increasing revenue from new market opportunities. In order for this goal to be achieved, there are both financial and nonfinancial objectives that must be pursued by the company. The core among the financial objectives is to increase annual profit by 5% in the next 5 years. 
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Marketing Plan for Get Fit Gym Marketing Report
15 pages (4503 words) , Download 0 , Report
Free
Get Fit Gym has been introduced in the luxury segment of Doha. The concerned company will look after the various segments of the customers which include the male, female and the kid's segment. Specialized facilities have been incorporated depending upon the needs and requirements of the customers. The price charged for delivering services to its customers is comparatively high. 
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International Marketing Communications Plan: The Body Shop In China Marketing Report
10 pages (3278 words) , Download 0 , Report
Free
However, scholars such as Berry and Yadav (2008) and Jaworski and Kohli (2008) still believe that traditional forms of marketing are important for business firms in developing their brand in large and competitive markets. This report focuses on the utilization of these processes for The Body Shop while functioning in China.
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International Marketing Communication Plan Marketing Report
11 pages (3195 words) , Download 0 , Report
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The corporate mission of Virgin Media Plc. is to utilize all advanced technologies to provide the best services to their customers in terms of their wireless and broadband usage. The main objective of the enterprise is to provide diversified services to different customer segments across the globe.
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New Coke Marketing Disaster 1985 Marketing Report
8 pages (2445 words) , Download 0 , Report
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Challenged by Pepsi’s new marketing strategy, Coca-Cola introduced a new formula for Coke in 1985 but failed due to public outcry and negative media coverage.  Others believed that it was a clever marketing strategy to reignite public interest in Coca-Cola but facts leading to the disaster suggest the opposite.
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Significance of Age and Advertising Marketing Report
6 pages (1696 words) , Download 0 , Report
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As a marketer, advertisements targeting the baby boomer are more effective when done on televisions. As this group exhibits limited mediums of advertisements, TV advertisements are more likely to reach a big number of them. As this group also shows interest in the internet, adverts through direct mails can reach a good number of them.
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Implementation of Lean Thinking in the Diagnostic Laboratory Marketing Report
11 pages (3242 words) , Download 0 , Report
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The main aim of this aspect is to produce quality services to patients at a low cost. Different sectors and settings have different approaches to lean thinking for instance the lean thinking in the manufacturing industry is different from that used in diagnostic laboratories. Some principles govern the provision of services at relatively low costs.
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