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Marketing Essays

Result for Subject Marketing:
19897 essays
UNIQLOs Current CSR Policy and Current Campaigns Marketing Report
11 pages (3049 words) , Download 1 , Report
Free
UNIQLO is facing several challenges and issues in global marketplaces due to unsustainable business operation activities. It is true that the organization has initiated several unique and valuable corporate social responsibility activities. But, it is also highly important for the organization to ensure effective and sustainable business operation activities.
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Managing Service Operations at KFC Marketing Report
10 pages (2876 words) , Download 0 , Report
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This report also includes the quality management technique of the company which will give a clear understanding of the overall quality management and the importance of it in business especially in the foodservice company as the quality of food items is the major factor that affects the company’s brand image in the mind of the customers. 
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Recommending an Overseas Market Marketing Report
11 pages (2986 words) , Download 0 , Report
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Elfin has long been identified to establish its strong brand positioning by delivering an exceptional range of cars. Assessing its key competencies and global market opportunities, the company can target the overseas markets to expand its dominant positioning in the respective industry and take a leadership role within the industry context  
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The Global Macro Environmental Variables on McDonald's in Kenya Marketing Report
10 pages (2848 words) , Download 0 , Report
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There are very few restrictions on the incoming foreign investment and the economy is now open to new foreign businesses in the Kenyan market. This would support Mcdonald's to deal in this country and start its operations by opening new restaurants in the country. McDonald's can start with the capital of the country, and later on expand to other cities as well.
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Business Internationalization of Happy and Healthy Kids Limited Marketing Report
25 pages (7589 words) , Download 1 , Report
The report would implicitly focus on the business expansion process of the company. The researcher would determine the existing as well as the desired marketing strategy of the company through models like STEEPLE, Porter’s Five Forces, Mckinsey’s 7S Model and Ansoff Matrix. Finally, aspects such as marketing budget, action plan and monitoring strategy, would be discussed in the report. 
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New Product in Qatari Market Marketing Report
7 pages (1781 words) , Download 0 , Report
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The company, Qatar Tech, is a Qatari based company which has a history of providing state of the art electronic products with smart and amazing use of technology. Relative to other companies operating in the country.  During this short history of 15 years, the company has learned a lot and has adjusted itself in line with the social and cultural values of the country.
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Marketing Strategies of la Fosse Associates and Other Small Businesses Marketing Report
16 pages (4509 words) , Download 0 , Report
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La Fosse, as a small-sized business, focuses on three particular values that include ‘outstanding delivery’, ‘innovation’ and ‘integrity’, which eventually guide the company towards assessing the behavioral attitudes of its clients and colleagues and deliver them with quality assured services. La Fosse is quite interested to focus on superiority. 
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The Mission, Vision and Current Position of Dockers Brand Marketing Report
10 pages (2786 words) , Download 0 , Report
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This report highlights the Dockers brand's strengths along with weaknesses and opportunities as well as threats. It discusses various significant aspects like determining different potential future positioning options relating to the brand and implementing effective measures towards performing effective internal brand management and new product development activities.
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The Retail Mix and the Basis of Offering a Competitive Advantage of Zara Marketing Report
12 pages (3647 words) , Download 0 , Report
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Zara resolves to expand the number of stores in different localities; this has seen the company continue upholding the objective of excising a zero-advertising policy. Currently, the apparel retailer has more than 2000 stores worldwide; however, the company relies on the Spanish market. The clothing retailer deals in a number of products; these include the categories of male and females clothing.
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Marketing Strategies of Dubai Universities Marketing Report
8 pages (2308 words) , Download 0 , Report
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Universities and Educational Institutes are now operating in a very competitive environment. Each institution is trying to offer the best curriculum for the students and also trying to attract them with the promise of a better career. Providing good quality education is not the only criteria the students use to choose a university.
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Analysis of the Integrated Marketing Communications Mix Strategies of Apple Marketing Report
12 pages (3606 words) , Download 0 , Report
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Marketing communication can be considered as a bridge that helps in the communication of the customers and marketers. Integrated Marketing Communications (IMC) has been defined as a process by which multiple elements of communications can be coordinated and controlled in an efficient, effective, and economic manner (Duncan and Caywood, 1996).
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Opportunities of Selling Vanbiere Marketing Report
12 pages (3213 words) , Download 0 , Report
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They have succeeded so far in their own market, but the manager wants to go overseas and enter the market in the UK to expand their business and hence the market share. Before we start the discussion with the marketing strategy, let us first look into the current scenario of the Beer market in the UK.
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Consumer Behaviour Brand: Samsung Marketing Report
11 pages (3280 words) , Download 0 , Report
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The learning of consumer behavior helps organizations to improve their marketing tactics by understanding matters for example how the consumers think, and choose between the various alternatives; how the customers are manipulated by their environments such as family, culture, and media; consumers behavior while shopping as well as making other decisions of marketing.
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Digital Marketing Group Marketing Report
11 pages (3143 words) , Download 0 , Report
Free
The Dell Company has benefited from the formulation of digital marketing. Digital marketing can be considered as one of the important marketing element that helps an organization to create significant brand awareness among the target customers. The traditional marketing strategies such as direct mail, print advertisements and roadside billboards have suffered.
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Marketing Strategies Used by Ryan Air Marketing Report
14 pages (3973 words) , Download 0 , Report
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In other words, the marketing strategy is the schedule of how the company will employ its abilities and strength to match the wants and necessities of the market. The marketing strategy consists of two schedules that each comprises two aspects, that is, market mix and target market. To have a marketing strategy, the company must choose the right combination of the two aspects.
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The Future of Analytics Marketing Report
7 pages (2026 words) , Download 0 , Report
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The report focuses on giving a summary or an evaluation of all the main key metrics that have a relationship with the organization. These key elements were statistically analyzed and all the expected changes likely to happen to the organization over the next three years. First, new customer gain is the first measuring trend that was analyzed. 
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GKG Digital Campaign Plan and Media Schedule Marketing Report
16 pages (4237 words) , Download 0 , Report
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GKG is also active in promoting the participation of children and young people in sports activities among the disabled. It has a well-organized program for disabled children who are up to 26 years old. The sports currently being promoted include athletics, badminton, cycling, football, judo, swimming, wheelchair basketball, and a host of other sporting events.
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Online Marketing Plan for the Next Year for Atlantic Quench Marketing Report
17 pages (4791 words) , Download 0 , Report
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It will also need to expand its promotions strategies to move from only using television and magazines and therefore use modern promotion strategies such as social media. Atlantic Quench had annual sales of $1.7 billion in 2007, of which. Of this, Crantanas accounted for £150m. 
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Outline Marketing Plan for Atlantic Quench for Next Year Marketing Report
15 pages (4744 words) , Download 0 , Report
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The business processes of the firm are now trying to enter the market of the UK. The study focused on the analysis of the UK juice and nectar industry with the help of different marketing techniques. It was observed that because of the reduced capability of the local suppliers, the market scope of the UK juice and the nectar segment have increased for foreign firms.
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Marketing Management Marketing Report
10 pages (2797 words) , Download 0 , Report
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Although it's major consumers are families and corporate clients. During its formation, it was established near Burton in Barton-under-need wood with a capacity of 20 bedrooms. Over the years, Travel lodge has had massive growth and expansion in the UK and Ireland. It currently has over 200 properties and provides about a quarter of the total market space. 
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Business Challenges Marketing Report
10 pages (2963 words) , Download 0 , Report
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The internal analysis is referred to as the process of evaluation and identifying the characteristics of an organization. The selected organization for evaluation of internal analysis is the Travelodge hotel chain brand. The internal analysis can be effectively presented by the implementation of SWOT analysis.
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Nokia Brand Management Consultancy Marketing Report
12 pages (3624 words) , Download 0 , Report
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The mobile phone brand is renowned for its reliability and durability in the mobile phone sector. In the past few years, the organization signed an agreement with Microsoft and since then it has released several phones under the umbrella Windows. Microsoft mobile was born as a result of Microsoft’s acquisition of Nokia’s devices and services.
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A Launch Marketing Plan for a High Street Brand That Has to Have International Appeal Marketing Report
11 pages (3344 words) , Download 0 , Report
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In the international fashion segment, the Inditex group is positioned at the top level. The organization is operating eight brands and they are having over 6,460 stores all around the world. Inditex Group's brands are aiming to sell trendy products with high quality and comfort provisions (Inditex.com, 2015).
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Data Analysis and Interpretations Marketing Report
15 pages (4226 words) , Download 0 , Report
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The data interpretation process helps the researcher in understanding the responses gathered and the contribution of the data collection process in fulfilling the objectives of the study. The data collection process was done in three segments namely, personal information, general information, and specific questions related to the objectives and subject matter of the research.
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Marketing Plan for Nike Company Marketing Report
15 pages (4011 words) , Download 0 , Report
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The advancement of technology resulted in influencing trends in the market and people’s lifestyles heighten challenges among traditional businesses. Nike Inc. set strategies to overcome the problem and retain its position in the market producing innovative and environment-friendly products such as NIKE FLYKNIT defeating the local market of shoes as it increases casual wear.
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Critical Evaluation of Current Integrated Marketing Communications Practice Marketing Report
14 pages (4238 words) , Download 0 , Report
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In studying the two countries, it will bring out explicitly the differences that exist. Finally, it will conclusion and recommendation that the company management can consider implementing in order to improve both sides of the divide or if one is good, then where are the differences. 
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United Colors of Benetton Company Marketing Report
10 pages (3274 words) , Download 0 , Report
Free
The report has clearly outlined the goal of increasing revenue from new market opportunities. In order for this goal to be achieved, there are both financial and nonfinancial objectives that must be pursued by the company. The core among the financial objectives is to increase annual profit by 5% in the next 5 years. 
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Marketing Plan for Get Fit Gym Marketing Report
15 pages (4503 words) , Download 0 , Report
Free
Get Fit Gym has been introduced in the luxury segment of Doha. The concerned company will look after the various segments of the customers which include the male, female and the kid's segment. Specialized facilities have been incorporated depending upon the needs and requirements of the customers. The price charged for delivering services to its customers is comparatively high. 
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International Marketing Communications Plan: The Body Shop In China Marketing Report
10 pages (3278 words) , Download 0 , Report
Free
However, scholars such as Berry and Yadav (2008) and Jaworski and Kohli (2008) still believe that traditional forms of marketing are important for business firms in developing their brand in large and competitive markets. This report focuses on the utilization of these processes for The Body Shop while functioning in China.
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International Marketing Communication Plan Marketing Report
11 pages (3195 words) , Download 0 , Report
Free
The corporate mission of Virgin Media Plc. is to utilize all advanced technologies to provide the best services to their customers in terms of their wireless and broadband usage. The main objective of the enterprise is to provide diversified services to different customer segments across the globe.
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New Coke Marketing Disaster 1985 Marketing Report
8 pages (2445 words) , Download 0 , Report
Free
Challenged by Pepsi’s new marketing strategy, Coca-Cola introduced a new formula for Coke in 1985 but failed due to public outcry and negative media coverage.  Others believed that it was a clever marketing strategy to reignite public interest in Coca-Cola but facts leading to the disaster suggest the opposite.
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Significance of Age and Advertising Marketing Report
6 pages (1696 words) , Download 0 , Report
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As a marketer, advertisements targeting the baby boomer are more effective when done on televisions. As this group exhibits limited mediums of advertisements, TV advertisements are more likely to reach a big number of them. As this group also shows interest in the internet, adverts through direct mails can reach a good number of them.
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Implementation of Lean Thinking in the Diagnostic Laboratory Marketing Report
11 pages (3242 words) , Download 0 , Report
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The main aim of this aspect is to produce quality services to patients at a low cost. Different sectors and settings have different approaches to lean thinking for instance the lean thinking in the manufacturing industry is different from that used in diagnostic laboratories. Some principles govern the provision of services at relatively low costs.
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Advertisement as a Mirror to Society Marketing Report
8 pages (2336 words) , Download 1 , Report
Free
The attractiveness of social sites has persuaded companies to build up virtual accounts to communicate with both established and potential customers, enthusiasts, and the broad-spectrum of the general population.  This is a chief case in point of online advertising following societal dynamics.  Statistics have it that more than 400 million people possess active accounts with Facebook.
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Pr Plan for the Launch of in Scope Marketing Report
11 pages (3079 words) , Download 0 , Report
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The report highlights the market position of Belcher Rollins and the estimated potential market for its new product In Scope. It analyses the macro-environmental factors and the internal factors along with a focus on key elements that may impact the launch of the product. 
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Advertising Strategy: Elephant Sanctuary in Thailand Marketing Report
12 pages (3227 words) , Download 0 , Report
Free
The world elephant sanctuary in Thailand is a sanctuary for rescued, old, and handicapped elephants (Elephant world, 2014). These elephants are from all over the Thailand region and they are brought up here at the elephant sanctuary. They are normally rescued from lives in logging camps, trekking camps, and even most severe from begging in the streets (Elephant world, 2014).
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Advertising Standards Survey Marketing Report
6 pages (1556 words) , Download 0 , Report
Free
Therefore, their research would address this gap and use a representative sample to find out what Australians thought about current advertising standards.The researchers employed a structured survey design to collect data. Data was collected by way of a questionnaire which would assess the kind of attitudes consumers have towards advertising in general as well as the use of certain appeals and images in advertising.
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Creative Brief Development of the Lego Company Marketing Report
6 pages (1420 words) , Download 0 , Report
Free
The budget for advertising will be based on the estimated future sales. This will be based on an optimistic view that the business will grow in Australia. The amount that will be placed on each media will be determined by the ideas gained from media specialists. The creative advertising budget will have to be budgeted at 10% of the estimated future sales fewer costs.
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Advertising the Honda 2015 Ad Marketing Report
6 pages (1795 words) , Download 0 , Report
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Lester (2010) says that critical perspective allows the viewer to employ the information derived from analyzing an image to make more general comments about society. From my point of view, the message passed by the ad should prompt both governments and individuals to come up with solutions to the traffic problem.
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The APPocalypse Advert Analysis Marketing Report
6 pages (1572 words) , Download 0 , Report
Free
In the advert, those, who think they have arrived safely, find themselves in a different location, pestering a house owner to open the door. They were in search of an AIRBNB. They appear distressed and in utter confusion. The advert uses the scene to convince the viewer further that the whole world would go into a mess if the apps disappeared.  
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Relationship between Time Perspective and Impulse Buying Tendencies Marketing Report
9 pages (2445 words) , Download 0 , Report
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The aim of this cross-sectional study is to investigate the relationship between time perspective and impulse buying tendencies. One of the hypotheses is the existence of relationships between time perspectives and both aspects of impulse. The study predicts that there is a significant relationship between them.
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Applied Channels System Marketing Report
11 pages (2973 words) , Download 0 , Report
Free
Woolworths Limited was founded in 1924. It is an Australian and New Zealand retailer. It is the biggest retailer in both countries in terms of market capitalization and sales. It operates supermarkets, liquors, hotels, petrol stations, electronics, and general merchandise. Some of the company’s supermarkets are Safeway and Flemings.
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Burberry Business Model Analysis Marketing Report
9 pages (2361 words) , Download 2 , Report
Free
A business model is a business strategy, which describes the rationale of the way an entity delivers, creates, and captures value including cultural, social, and economic among other forms of value. At the start of the 2008 financial year, the company's business was prepared for the projected contraction in consumer spending.
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Telephone Interview for the London Borough of Newtown Marketing Report
8 pages (2362 words) , Download 0 , Report
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The first question in the interview was the base to rest of the questions as it caters to people’s direct responses about caretaking services being offered. The interview was not carried out further if the respondent answered no to the question to confirm that their estate provides caretaking services.
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An Individual Audit and Analysis of a Fashion Brand and its Communication Strategy Marketing Report
18 pages (5490 words) , Download 0 , Report
Free
The brand audit would involve a critical assessment of Armani's brand communication and how it builds clients' interest. The paper would also examine the brand personality, brand portfolio, and brand architecture. As well as how Armani works to attain brand equity. The report would assess the marketing communication and target customers. 
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Sainsbury Style: A Service Innovation at the Multinational Grocery Retailer Marketing Report
6 pages (1792 words) , Download 0 , Report
Free
Sainsbury, a renowned UK grocery retailer, is currently seeking diversification strategies to sustain its revenue growth in a highly competitive environment where competitive rivalry often dictates business strategy direction. Sainsbury is expanding into personal grooming services, targeted primarily at young, male adult consumers between 18 and 34 years.
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Integrated Marketing Communication Plan for Costa Coffee Marketing Report
13 pages (3383 words) , Download 1 , Report
Free
The marketing objectives of the plan are to increase the purchases and uptake of Costa Coffee products among college students. The strategy of providing discounts to college students ensures that these objectives are attainable. The business should also increase its market share and expand its business outlets.
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Sales Promotion and PR Portfolio Marketing Report
7 pages (3351 words) , Download 0 , Report
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Sales promotion and PR are two of the most important elements of the promotional mix along with advertisement, personal selling, and direct marketing. Sales promotion refers to the techniques used by companies to increase sales within a short period, while PR is managing the flow of information between organizations and the public.
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Blackberry Products Marketing Report
16 pages (4569 words) , Download 0 , Report
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The market is influenced by technology and it is of core importance that the concerned companies should stay updated with the progress and future trends that shape up the entourage around the market. The market is extremely volatile and unexpected innovations can do wonders for a company.
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The Apple Company Hi-Tech Product Marketing Report
12 pages (3307 words) , Download 0 , Report
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Innovation and invention in both low-tech and hi-tech products are one of the core objectives and main aim of Apple and other global co-operations and local profit-making organizations. Over the years, Apple has established a considerable number of hi-tech products thus placing it as one of the most inventive and innovative global marketing corporations.
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