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Marketing Essays

Result for Subject Marketing:
19930 essays
Segmentation Targeting and Positioning of the Food Company Marketing Report
11 pages (3413 words) , Download 0 , Report
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The context of the report will encompass details of the brand or product line extension program of the company as well as implicitly analyze the rationale for making this choice. The company needs to abide by customized political norms established by public governing authorities in the U.K. The government of the U.K. imposes strict controls on food companies.
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Annual Marketing Plan for Coca Cola Company Marketing Report
11 pages (3566 words) , Download 0 , Report
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Coca-Cola is the world’s leading beverage company with a commendable market share in its control. The company came out with Diet coke to cater to the change in consumer buying behavior that is looking for healthier options. Coca-Cola faces many macros and micro environmental factors that are critical to the success of the company.
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Advertising Campaign of AlcoSense Marketing Report
12 pages (3769 words) , Download 0 , Report
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The advertising campaign for AlcoSense has provided a road map through which the company can venture into the Kenyan market and thereby commence its expansion project to the East African region. AlcoSense will seek to promote and establish a market for the AlcoSense WM1 coin-operated breathalyzers that have a screen and those that do not have screens.
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Corporate and Social Responsibility of Apple Inc Marketing Report
6 pages (1759 words) , Download 1 , Report
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Apple has proved to the world that it is a future firm and that it is here to stay. This has to do with its history of innovation and surprising the consumers with new products just when the customers thought they had everything there is to have in the electronics industry. Generally, Apple is a successful company with a growing future.
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The Three Commitment Components model of Thai Square restaurants Marketing Report
19 pages (4808 words) , Download 0 , Report
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The chapter includes findings from analysis survey responses and a qualitative evaluation of interview responses by using a thematic analysis approach. The information obtained from surveying respondents has been analyzed and presented in this section, which includes demographic findings, descriptive findings, findings from the regression analysis.
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The Qantas Airlines Services Analysis in Australia Marketing Report
9 pages (2684 words) , Download 0 , Report
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The Qantas airlines in Australia are among the most vibrant and most successful air travel service providers in the country owing to effective and efficient service marketing and delivery frameworks. An increase in passenger base has seen the company make great fortunes and hence the favorable business despite the increased competition in the industry over years.
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International Marketing Strategies of Tesco Marketing Report
12 pages (3606 words) , Download 0 , Report
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Tesco is one of the world’s largest retailers serving the nations across the world since 1919. It was founded by Jack Cohen who started its operations from a small stall in the East End of London. Tesco serves its customers in various product lines with a vast variety of products. It offers an outstanding shopping experience to its customers by providing an extensive range of products.
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The Pure Package Company Orientation to the London Market Marketing Report
17 pages (4743 words) , Download 0 , Report
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Pure Package deliver freshly prepared foods right at their clients’ doorsteps with the meal prepared by a team of dietary therapists, nutritionists and chefs. The farm has enjoyed stunning growth in its decade of business. The paper will conclude by giving recommendations for improvement and also explain how the improvements might affect Pure Package’s business performance.
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The Future Marketing Direction of Tipu Sultan Restaurant Marketing Report
12 pages (3739 words) , Download 0 , Report
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Market segmentation is the process through which a company segregates its loyal customers on the basis of certain factors. Tipu Sultan restaurant can focus on its most potential clientele through demographic means of market segmentation. The segmentation can be done on the basis of specific demographic attributes like age, occupation or social class, race, religion and family life cycle. 
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The Duke Solar Energy Systems Marketing Report
9 pages (2472 words) , Download 0 , Report
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The Duke Solar Energy system is the brand that is about to launch in UAE. After getting successful in Europe and North America, the brand is looking forward to the Middle Eastern region that is waiting to see a workable and efficient power generation solution. There are great hopes for the brand, which is offering difference, quality, and performance for consumers.
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The Marketing Analysis of Samsung Motion Sync Pet Vacuum Cleaners Marketing Report
13 pages (3881 words) , Download 0 , Report
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The macro-environment is elaborated with the help of PEST analysis, Porter’s Five Forces, and consumer behavior. STP (Segmentation Targeting and Positioning) concept is also used for demonstrating the marketing concept used by Samsung Motion Sync Pet vacuum cleaners. However, the marketing mix highlights essential parts pertaining to the marketing of Samsung Motion Sync Pet vacuum cleaners.
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Marketing Plan for the Next Three Years for BMW i3 Marketing Report
12 pages (4068 words) , Download 0 , Report
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An empirical study on the macro-environment required for BMW i3 is presented. The research proceeds with the SWOT and PEST analysis of the BMW i3. An effective marketing plan has been suggested with the help of the Marketing Mix. The project sets a smart objective of the percentage of sales expected after three years of launch and has ended with an estimation of the budget.
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Contemporary Branding Perspectives Marketing Report
12 pages (3363 words) , Download 0 , Report
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Backed by the idea of marketing strategy, marketing management, brand management and generic strategies for competitive advantage, branding is considered an important economic aspect of the firm while it is potentially viewed as something having vital managerial implications on obtaining sustainable competitive advantage on the part of the firm.
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Marketing of a Luxury Brand Bottega Veneta Marketing Report
11 pages (3486 words) , Download 2 , Report
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The evaluation of the potential of the current strategies used by the brand would be made based on an understanding of consumer preferences and also through conducting a SWOT Analysis. Strategic direction would be gained through the use of the Ansoff Matrix to help meet the needs of the consumer market.
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Segmentation, Targeting and Positioning of Volvo in the US Marketing Report
23 pages (6486 words) , Report
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This report also focuses on providing relevant factors that motivate Volvo to implement a wide range of exceptional marketing strategies in the US. The paper also critically represents the existing marketing strategies of the Group in response to the cultural aspects of the US and justifies how they have defined the exceptional marketing functions of Volvo. 
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Analysis of Residential Leasing & Hospitality Market Marketing Report
14 pages (3840 words) , Download 0 , Report
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The city of Oxford has adopted sound land-use practices in terms of its development patterns. Therefore, zoning has been effectively implemented giving rise to an organized and well-developed city. It is also notable that residential development has taken prominence as being the primary land use all over the city.
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A Marketing Plan for Atlantic Quench Marketing Report
14 pages (4739 words) , Download 0 , Report
Free
Internally, however, the SWOT analysis of the company exposes several strengths and opportunities that can be built upon to make the company a preferred fruit drink producer. Based on the strength and opportunity outlook of the company, an objective to gain a 19% market share has been set.
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An Outline Marketing Plan for the Next Year for Atlantic Quench Marketing Report
14 pages (4944 words) , Download 0 , Report
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With over 80 years of experience as a fruit drink producer, Atlantic Quench has strived over the years to maintain its market share and reputation as a competitive brand. This is because Kotler and Keller (2009) noted that corporate business competitiveness is a holistic responsibility that requires several interconnected duties to achieve.
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Brand Implementation Marketing Report
12 pages (3208 words) , Download 0 , Report
Free
This has enabled it to serve the niche premium market where most customers have a healthy lifestyle and high income (Nelson, and Quick, 2010). However, due to competition which is rapidly increasing in the organic food market segment, WFM needs to develop its brand to become the leader in order to sustain and increase its growth in the future.
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Metro Bank: Join the Revolution Marketing Report
7 pages (2230 words) , Download 0 , Report
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Metro bank initiated the campaign in 2010 and it ran on for the following two years leading to a review in 2013 prompting most of its developments. The campaign focused on making community banking convenient in the UK where it has multiple branches that are the core promoters of the campaign through advertising and conveying it to the bank’s consumers.
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Online Personal Branding Marketing Report
20 pages (5608 words) , Download 0 , Report
Free
One such concept is that of personal branding that allows an individual, group or an organisation to establish its online profile for reflecting themselves to the target audience in the expected process. Analysing and understanding the variables of personal branding such as social media marketing and search engine optimisation will frame the core of this report.
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Digital Marketing Plan for Bagel Nash LTD Marketing Report
13 pages (3701 words) , Download 0 , Report
Free
In the current age of technology, where customers have access to broad market information at any time, it is not easy for a business organization to grow and develop efficiently without implementing sound marketing strategies. Such strategies should mainly include digital marketing because of the broad use of computers and the adoption of the internet.
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International Marketing Strategy Marketing Report
10 pages (2995 words) , Download 1 , Report
Free
Every firm looks at the possibility of making profits and new entrants in the market should focus on ensuring that their competitors feel that an organization has ventured into their sector Moxy will have to employ a business strategy that will guarantee success while keeping their clients close to them via the online platforms.
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Marketing Plan for Atlantic Quench Marketing Report
12 pages (3962 words) , Download 0 , Report
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Atlantic Quench Cranberries (AQC) is a small yet well-established beverage company in the United States and the company is making a strong effort to establish its position in the United Kingdom. The flavor of beverages of the company is considerably influenced by the firm’s core fruit, Cranberry. 
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LinkedIn use in Car Marketing Marketing Report
6 pages (1918 words) , Download 0 , Report
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Marketers alike have not been left behind in utilizing these platforms to extend their market share and penetrate new markets. This has been made possible with the ease of social media use and the extent of reach from all corners of the world. This paper evaluates LinkedIn and specifically concerning automobile and product marketing.
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Marketing Planning Consultancy Report for MD Inc Marketing Report
6 pages (1794 words) , Download 1 , Report
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The initial sections introduce the basic concepts of marketing planning and management. The main body is divided into various sections to cover the topic exhaustively, including Mission Statement and overall corporate objectives, marketing audit, SWOT analysis, marketing objectives, appropriate core objectives, competitive strategies, and marketing mix.
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Emerging Trends in Marketing and the Changing Consumers Needs Marketing Report
8 pages (2401 words) , Download 0 , Report
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It is quite evident that with increased globalization and improved technology, there are constant key emerging trends in marketing which are also changing various consumer needs.  According to Kaplan and Michael (2010), customers are no longer viewed as members of passive audiences rather they are now active participants in marketing processes.
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Understanding Customers- Analysing Customers Using Mosaic Marketing Report
9 pages (2501 words) , Download 0 , Report
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It helps to increase customer loyalty and thereby thwarts customers from switching to the products offered by other companies. Mosaic UK is a useful tool utilized by many companies to develop their segmentation strategy based on the consumer classifications provided in the Mosaic profile system.
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Apple Marketing Ethics Marketing Report
9 pages (2731 words) , Download 0 , Report
Free
These two young men had a strong belief in their capacity to create amazing gadgets and they felt that attending University was something that would merely serve to dull their creative capacities. They left college without graduating to launch their dream company. Since they did not have enough capital, they started by working out in a garage.
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Developing Marketing Capability Marketing Report
13 pages (3978 words) , Download 0 , Report
Free
Inappropriate management of projects can result in the loss of capital and resources for organizations. Besides, poor project management can lead to unnecessary delays in accomplishing project goals. Project management requires managers to adopt new procedures, take new responsibilities, and prioritize the tasks in a timely manner.
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Commerce Analysis of Red Bull GmbH Marketing Report
16 pages (4397 words) , Download 0 , Report
Free
The energy drink was inspired by a popular Thai drink named Krafting Daeng that was suggested for jet lag remedy. The owner of Krafting Daeng was requested to manufacture and market a new energy drink with a new flavor. The main objective of Red Bull was to sell energy drink with a unique taste that appealed to the people living in western countries.
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A Strategic Review of Burberry UK Marketing Report
9 pages (2512 words) , Download 1 , Report
Free
Burberry which is a famous brand was started by Thomas Burberry in the year 1856. It is now known globally due to its immense success in the fashion industry. It manufactures and sells various products such as trench coat and baseball caps among others; hence, has been listed on the London Stock Exchange.
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Evaluating Marketing Paradigms Marketing Report
8 pages (2480 words) , Download 0 , Report
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All the tactics are exciting but even though, these are considered to be the most outstanding aspects of marketing, have a similar nature to the tactics that are used in sports in that they are vital but useless if there is no significant basis of knowledge. Marketing goes beyond tactics, it entitles making a comprehensive marketing strategy.
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UNIQLOs Current CSR Policy and Current Campaigns Marketing Report
11 pages (3049 words) , Download 1 , Report
Free
UNIQLO is facing several challenges and issues in global marketplaces due to unsustainable business operation activities. It is true that the organization has initiated several unique and valuable corporate social responsibility activities. But, it is also highly important for the organization to ensure effective and sustainable business operation activities.
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Managing Service Operations at KFC Marketing Report
10 pages (2876 words) , Download 0 , Report
Free
This report also includes the quality management technique of the company which will give a clear understanding of the overall quality management and the importance of it in business especially in the foodservice company as the quality of food items is the major factor that affects the company’s brand image in the mind of the customers. 
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Recommending an Overseas Market Marketing Report
11 pages (2986 words) , Download 0 , Report
Free
Elfin has long been identified to establish its strong brand positioning by delivering an exceptional range of cars. Assessing its key competencies and global market opportunities, the company can target the overseas markets to expand its dominant positioning in the respective industry and take a leadership role within the industry context  
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The Global Macro Environmental Variables on McDonald's in Kenya Marketing Report
10 pages (2848 words) , Download 0 , Report
Free
There are very few restrictions on the incoming foreign investment and the economy is now open to new foreign businesses in the Kenyan market. This would support Mcdonald's to deal in this country and start its operations by opening new restaurants in the country. McDonald's can start with the capital of the country, and later on expand to other cities as well.
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Business Internationalization of Happy and Healthy Kids Limited Marketing Report
25 pages (7589 words) , Download 1 , Report
The report would implicitly focus on the business expansion process of the company. The researcher would determine the existing as well as the desired marketing strategy of the company through models like STEEPLE, Porter’s Five Forces, Mckinsey’s 7S Model and Ansoff Matrix. Finally, aspects such as marketing budget, action plan and monitoring strategy, would be discussed in the report. 
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New Product in Qatari Market Marketing Report
7 pages (1781 words) , Download 0 , Report
Free
The company, Qatar Tech, is a Qatari based company which has a history of providing state of the art electronic products with smart and amazing use of technology. Relative to other companies operating in the country.  During this short history of 15 years, the company has learned a lot and has adjusted itself in line with the social and cultural values of the country.
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Marketing Strategies of la Fosse Associates and Other Small Businesses Marketing Report
16 pages (4509 words) , Download 0 , Report
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La Fosse, as a small-sized business, focuses on three particular values that include ‘outstanding delivery’, ‘innovation’ and ‘integrity’, which eventually guide the company towards assessing the behavioral attitudes of its clients and colleagues and deliver them with quality assured services. La Fosse is quite interested to focus on superiority. 
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The Mission, Vision and Current Position of Dockers Brand Marketing Report
10 pages (2786 words) , Download 0 , Report
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This report highlights the Dockers brand's strengths along with weaknesses and opportunities as well as threats. It discusses various significant aspects like determining different potential future positioning options relating to the brand and implementing effective measures towards performing effective internal brand management and new product development activities.
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The Retail Mix and the Basis of Offering a Competitive Advantage of Zara Marketing Report
12 pages (3647 words) , Download 0 , Report
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Zara resolves to expand the number of stores in different localities; this has seen the company continue upholding the objective of excising a zero-advertising policy. Currently, the apparel retailer has more than 2000 stores worldwide; however, the company relies on the Spanish market. The clothing retailer deals in a number of products; these include the categories of male and females clothing.
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Marketing Strategies of Dubai Universities Marketing Report
8 pages (2308 words) , Download 0 , Report
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Universities and Educational Institutes are now operating in a very competitive environment. Each institution is trying to offer the best curriculum for the students and also trying to attract them with the promise of a better career. Providing good quality education is not the only criteria the students use to choose a university.
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Analysis of the Integrated Marketing Communications Mix Strategies of Apple Marketing Report
12 pages (3606 words) , Download 0 , Report
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Marketing communication can be considered as a bridge that helps in the communication of the customers and marketers. Integrated Marketing Communications (IMC) has been defined as a process by which multiple elements of communications can be coordinated and controlled in an efficient, effective, and economic manner (Duncan and Caywood, 1996).
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Opportunities of Selling Vanbiere Marketing Report
12 pages (3213 words) , Download 0 , Report
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They have succeeded so far in their own market, but the manager wants to go overseas and enter the market in the UK to expand their business and hence the market share. Before we start the discussion with the marketing strategy, let us first look into the current scenario of the Beer market in the UK.
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Consumer Behaviour Brand: Samsung Marketing Report
11 pages (3280 words) , Download 0 , Report
Free
The learning of consumer behavior helps organizations to improve their marketing tactics by understanding matters for example how the consumers think, and choose between the various alternatives; how the customers are manipulated by their environments such as family, culture, and media; consumers behavior while shopping as well as making other decisions of marketing.
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Digital Marketing Group Marketing Report
11 pages (3143 words) , Download 0 , Report
Free
The Dell Company has benefited from the formulation of digital marketing. Digital marketing can be considered as one of the important marketing element that helps an organization to create significant brand awareness among the target customers. The traditional marketing strategies such as direct mail, print advertisements and roadside billboards have suffered.
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Marketing Strategies Used by Ryan Air Marketing Report
14 pages (3973 words) , Download 0 , Report
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In other words, the marketing strategy is the schedule of how the company will employ its abilities and strength to match the wants and necessities of the market. The marketing strategy consists of two schedules that each comprises two aspects, that is, market mix and target market. To have a marketing strategy, the company must choose the right combination of the two aspects.
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The Future of Analytics Marketing Report
7 pages (2026 words) , Download 0 , Report
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The report focuses on giving a summary or an evaluation of all the main key metrics that have a relationship with the organization. These key elements were statistically analyzed and all the expected changes likely to happen to the organization over the next three years. First, new customer gain is the first measuring trend that was analyzed. 
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GKG Digital Campaign Plan and Media Schedule Marketing Report
16 pages (4237 words) , Download 0 , Report
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GKG is also active in promoting the participation of children and young people in sports activities among the disabled. It has a well-organized program for disabled children who are up to 26 years old. The sports currently being promoted include athletics, badminton, cycling, football, judo, swimming, wheelchair basketball, and a host of other sporting events.
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