Marketing Essays

It will also need to expand its promotions strategies to move from only using television and magazines and therefore use modern promotion strategies such as social media. Atlantic Quench had annual sales of $1.7 billion in 2007, of which. Of this, Crantanas accounted for £150m. 

The business processes of the firm are now trying to enter the market of the UK. The study focused on the analysis of the UK juice and nectar industry with the help of different marketing techniques. It was observed that because of the reduced capability of the local suppliers, the market scope of the UK juice and the nectar segment have increased for foreign firms.

Although it's major consumers are families and corporate clients. During its formation, it was established near Burton in Barton-under-need wood with a capacity of 20 bedrooms. Over the years, Travel lodge has had massive growth and expansion in the UK and Ireland. It currently has over 200 properties and provides about a quarter of the total market space. 

The internal analysis is referred to as the process of evaluation and identifying the characteristics of an organization. The selected organization for evaluation of internal analysis is the Travelodge hotel chain brand. The internal analysis can be effectively presented by the implementation of SWOT analysis.

The mobile phone brand is renowned for its reliability and durability in the mobile phone sector. In the past few years, the organization signed an agreement with Microsoft and since then it has released several phones under the umbrella Windows. Microsoft mobile was born as a result of Microsoft’s acquisition of Nokia’s devices and services.

In the international fashion segment, the Inditex group is positioned at the top level. The organization is operating eight brands and they are having over 6,460 stores all around the world. Inditex Group's brands are aiming to sell trendy products with high quality and comfort provisions (Inditex.com, 2015).

The data interpretation process helps the researcher in understanding the responses gathered and the contribution of the data collection process in fulfilling the objectives of the study. The data collection process was done in three segments namely, personal information, general information, and specific questions related to the objectives and subject matter of the research.

The advancement of technology resulted in influencing trends in the market and people’s lifestyles heighten challenges among traditional businesses. Nike Inc. set strategies to overcome the problem and retain its position in the market producing innovative and environment-friendly products such as NIKE FLYKNIT defeating the local market of shoes as it increases casual wear.

In studying the two countries, it will bring out explicitly the differences that exist. Finally, it will conclusion and recommendation that the company management can consider implementing in order to improve both sides of the divide or if one is good, then where are the differences. 

The report has clearly outlined the goal of increasing revenue from new market opportunities. In order for this goal to be achieved, there are both financial and nonfinancial objectives that must be pursued by the company. The core among the financial objectives is to increase annual profit by 5% in the next 5 years. 

Get Fit Gym has been introduced in the luxury segment of Doha. The concerned company will look after the various segments of the customers which include the male, female and the kid's segment. Specialized facilities have been incorporated depending upon the needs and requirements of the customers. The price charged for delivering services to its customers is comparatively high. 

However, scholars such as Berry and Yadav (2008) and Jaworski and Kohli (2008) still believe that traditional forms of marketing are important for business firms in developing their brand in large and competitive markets. This report focuses on the utilization of these processes for The Body Shop while functioning in China.

The corporate mission of Virgin Media Plc. is to utilize all advanced technologies to provide the best services to their customers in terms of their wireless and broadband usage. The main objective of the enterprise is to provide diversified services to different customer segments across the globe.

Challenged by Pepsi’s new marketing strategy, Coca-Cola introduced a new formula for Coke in 1985 but failed due to public outcry and negative media coverage.  Others believed that it was a clever marketing strategy to reignite public interest in Coca-Cola but facts leading to the disaster suggest the opposite.

As a marketer, advertisements targeting the baby boomer are more effective when done on televisions. As this group exhibits limited mediums of advertisements, TV advertisements are more likely to reach a big number of them. As this group also shows interest in the internet, adverts through direct mails can reach a good number of them.

The main aim of this aspect is to produce quality services to patients at a low cost. Different sectors and settings have different approaches to lean thinking for instance the lean thinking in the manufacturing industry is different from that used in diagnostic laboratories. Some principles govern the provision of services at relatively low costs.

The attractiveness of social sites has persuaded companies to build up virtual accounts to communicate with both established and potential customers, enthusiasts, and the broad-spectrum of the general population.  This is a chief case in point of online advertising following societal dynamics.  Statistics have it that more than 400 million people possess active accounts with Facebook.

The report highlights the market position of Belcher Rollins and the estimated potential market for its new product In Scope. It analyses the macro-environmental factors and the internal factors along with a focus on key elements that may impact the launch of the product. 

The world elephant sanctuary in Thailand is a sanctuary for rescued, old, and handicapped elephants (Elephant world, 2014). These elephants are from all over the Thailand region and they are brought up here at the elephant sanctuary. They are normally rescued from lives in logging camps, trekking camps, and even most severe from begging in the streets (Elephant world, 2014).

Therefore, their research would address this gap and use a representative sample to find out what Australians thought about current advertising standards.The researchers employed a structured survey design to collect data. Data was collected by way of a questionnaire which would assess the kind of attitudes consumers have towards advertising in general as well as the use of certain appeals and images in advertising.

The budget for advertising will be based on the estimated future sales. This will be based on an optimistic view that the business will grow in Australia. The amount that will be placed on each media will be determined by the ideas gained from media specialists. The creative advertising budget will have to be budgeted at 10% of the estimated future sales fewer costs.

Lester (2010) says that critical perspective allows the viewer to employ the information derived from analyzing an image to make more general comments about society. From my point of view, the message passed by the ad should prompt both governments and individuals to come up with solutions to the traffic problem.

In the advert, those, who think they have arrived safely, find themselves in a different location, pestering a house owner to open the door. They were in search of an AIRBNB. They appear distressed and in utter confusion. The advert uses the scene to convince the viewer further that the whole world would go into a mess if the apps disappeared.  

The aim of this cross-sectional study is to investigate the relationship between time perspective and impulse buying tendencies. One of the hypotheses is the existence of relationships between time perspectives and both aspects of impulse. The study predicts that there is a significant relationship between them.

Woolworths Limited was founded in 1924. It is an Australian and New Zealand retailer. It is the biggest retailer in both countries in terms of market capitalization and sales. It operates supermarkets, liquors, hotels, petrol stations, electronics, and general merchandise. Some of the company’s supermarkets are Safeway and Flemings.

A business model is a business strategy, which describes the rationale of the way an entity delivers, creates, and captures value including cultural, social, and economic among other forms of value. At the start of the 2008 financial year, the company's business was prepared for the projected contraction in consumer spending.

The first question in the interview was the base to rest of the questions as it caters to people’s direct responses about caretaking services being offered. The interview was not carried out further if the respondent answered no to the question to confirm that their estate provides caretaking services.

The brand audit would involve a critical assessment of Armani's brand communication and how it builds clients' interest. The paper would also examine the brand personality, brand portfolio, and brand architecture. As well as how Armani works to attain brand equity. The report would assess the marketing communication and target customers. 

Sainsbury, a renowned UK grocery retailer, is currently seeking diversification strategies to sustain its revenue growth in a highly competitive environment where competitive rivalry often dictates business strategy direction. Sainsbury is expanding into personal grooming services, targeted primarily at young, male adult consumers between 18 and 34 years.

The marketing objectives of the plan are to increase the purchases and uptake of Costa Coffee products among college students. The strategy of providing discounts to college students ensures that these objectives are attainable. The business should also increase its market share and expand its business outlets.

Sales promotion and PR are two of the most important elements of the promotional mix along with advertisement, personal selling, and direct marketing. Sales promotion refers to the techniques used by companies to increase sales within a short period, while PR is managing the flow of information between organizations and the public.

The market is influenced by technology and it is of core importance that the concerned companies should stay updated with the progress and future trends that shape up the entourage around the market. The market is extremely volatile and unexpected innovations can do wonders for a company.

Innovation and invention in both low-tech and hi-tech products are one of the core objectives and main aim of Apple and other global co-operations and local profit-making organizations. Over the years, Apple has established a considerable number of hi-tech products thus placing it as one of the most inventive and innovative global marketing corporations.

Gerald Baldwin, Gordon Bowker, and Zoey Siegl started a small coffee shop in 1971 aiming at offering the customers an excellent coffee experience. Since then, Starbucks has been achieving success in the coffee retailer industry introducing innovative and distinctively appealing products and services to its target market with zeal and zest (Allison, 2010).

The company ranked 2nd position in the largest information technology companies in terms of revenue followed by Samsung Electronics. The current head is Tim Cook. In this report, we will take consider Apple iPad as our product. Apple iPad was introduced in the market on January 27, 2010.

In order to achieve success in this sector the company has been recommended to carry out service packaging & offer add-on facilities, carry out marketing activities for the intended service, ensuring proper distribution channel and offer facilities to the customers in the form of discounts or instalment facilities.     

Woolworth is Australia’s largest supermarket and grocery chain stores in Australia. The company was first established in 1924. The company grew sufficiently after December 1924 and established several stores and branches across Australia. Woolworths sells a variety of goods at cheapest prices claiming money back guarantee

To launch this product successfully in China, a country with ample opportunities for profit with the luxury market, Sony will be utilizing psychographic segmentation strategies, targeting the luxury consumer with a tendency to allow social factors to drive consumption, and a very well-invested promotional strategy involving billboards, television commercial production.

The telecom market has evolved dramatically over the last few years with 3G becoming a prominent technology used in the markets across the globe. The business models in the telecom industry have shifted from the traditional hardware-driven business models to the software and service-based business models.

The study begins with a macro-environmental scan of the UAE in the form of PEST analysis, followed by a micro-environmental scan based on Porter’s Five-Forces Model. An internal company analysis of Unilever is thereafter undertaken with the SWOT framework, followed by a discussion on Lipton’s marketing strategy, segmentation and positioning.

The analysis indicates that the UK is emerging from a major credit crunch which has led to an emphasis on regulating the financial services industry. However, the UK economy has recovered and this provides the impetus for the further development and enhancement of the financial services industry. In terms of the markets, consumers are individualized in their outlook.

The sweet and pure coconut water has enormous therapeutic features and considered to be a major thirst-quenching health drink for individuals of age groups. These types of products are healthier than those of energy drinks present in the market. Tender Coconut water is loaded with salts, vitamins, minerals, and sugar.

This report looks into the internal and external environment of Fitbit Flex with respect to its competitors with the help of a SWOT analysis. One done with the discussion of SWOT it looks into the distribution strategy of Fitbit Flex across the world. In the next part, it talks about the various advantages of Fitbit Flex over the other products.

In order to increase the brand image and awareness of the products, the organization needs to offer high attention to its marketing activities. This might prove effective for the organization thereby amplifying its profitability and efficiency in the market. As a result, the organization of Microsoft needs to spend a different percentage of its total marketing budget. 

Unilever is the world’s most renowned FMCG brands with top of the line products like Dove, Lux, Knorr soups and many others. It has a worldwide presence in every country with products being sold everywhere. Despite being such a famous company, Unilever faced problems in growth in terms of sustainability and sales.

Met Life, Inc. is one of the leading corporate providers of group life insurance products such as whole life products, universal terms, as well as, individual insurance products a range of employee benefit programs and annuities. One of the company’s major operations weaknesses is attributed to its current overdependence on the already saturated US market.

The financial statements have been used in undertaking the analysis. Consequently, the financial analysis has employed financial ratios to compare the financial performance and position of the firms under the analysis. In undertaking the financial analysis of the two firms, the return on common equity shareholders has been used as the primary factor of the analysis.

The marketing mix is a set of strategies, tactics, activities and actions that a company develops and implements for the promotion of its products. The 4Ps which typically make up a marketing mix are Price, Product, Place and Promotion. Marketing mix forms a part of the company and if it is handled in the right way it can give great success.

Promotional marketing within any organization frames a vital part in the 21st-century context. It acts as a tool for assuring the overall sustainability of the organization in a competitive market. The promotional activities are conducted in order to communicate effectively with the customers.

A survey was conducted to investigate the ways that our client, Gypsea, conducts marketing and other issues; there was a realization that although it has an amount of online presence, this medium has not been put to its utmost use. There is not much going on in the online medium. Online marketing techniques are not topnotch.